LiveStyle
{{Short description|American live events conglomerate}}
{{Redirect-distinguish|SFX Entertainment|STX Entertainment}}
{{Use mdy dates|date=March 2019}}
{{Infobox company
| name = LiveStyle, Inc.
| logo =
| former_name = SFX Entertainment (2012–2016)
| type = Private
| founder = Robert F. X. Sillerman
| key_people =
| industry = Event promotion
| foundation = {{start date and age|2012|06}}
| location_city = Los Angeles, California
| location_country = United States
| website = {{url|https://livestyle.com}}
}}
LiveStyle, Inc. is a Los Angeles-based live events conglomerate founded by media entrepreneur Robert F. X. Sillerman. The company was formed in June 2012 as SFX Entertainment—the new incarnation of Sillerman's previous company of the same name, which was sold to Clear Channel Communications in 2000 and later spun-off as Live Nation in 2005.
The company focuses primarily on live events and other properties relating to electronic music and its associated culture. Its holdings include ownership of various major electronic music promoters and festival brands, such as Mysteryland, Defqon.1 and Electric Zoo, among others. The company also owns Beatport, an online electronic music store, and Paylogic, a provider of online ticketing services.
Growing primarily through the acquisitions of various electronic dance music properties, SFX went public on the NASDAQ on October 9, 2013.{{Cite magazine|title=SFX Rejects Robert Sillerman's $15.8 Million Claim For Court Costs and Reimbursements|url=https://www.billboard.com/articles/news/dance/7541862/sfx-rejects-robert-sillerman-claims|access-date=2021-09-14|magazine=Billboard|language=en}} However, in 2015, the company began to experience financial issues; in August 2015, the company's stock value fell as low as 91 cents.{{Cite web|last=Mac|first=Ryan|title=The Fall Of SFX: From Billion-Dollar Company To Bankruptcy Watch|url=https://www.forbes.com/sites/ryanmac/2015/08/24/the-fall-of-an-edm-empire-sfx/|access-date=2021-09-14|website=Forbes|language=en}} After a failed bid by Sillerman to buy out or sell the company, and a breached preferred investment, SFX filed for chapter 11 bankruptcy protection in February 2016, and Sillerman stepped down as CEO.{{Cite web|date=2016-02-01|title=SFX Entertainment Files Bankruptcy, CEO Sillerman Steps Down|url=https://edmmaniac.com/sfx-entertainment-files-bankruptcy-ceo-sillerman-steps-down/|access-date=2021-09-14|website=EDM Maniac|language=en-US}} In December 2016, the company emerged from bankruptcy as a private company, renamed LiveStyle, and with former AEG Live executive Randy Phillips as CEO and Charles Ciongoli, formerly of the Universal Music Group, as Executive VP & CFO.{{Cite news|last=Sisario|first=Ben|date=2016-12-07|title=SFX Entertainment Emerges From Bankruptcy With New Name: LiveStyle|language=en-US|work=The New York Times|url=https://www.nytimes.com/2016/12/07/business/media/sfx-entertainment-livestyle.html|access-date=2021-09-14|issn=0362-4331}}
History
=Origins=
The original SFX Entertainment was formed by Robert F. X. Sillerman in 1996. Its business model surrounded the acquisition and consolidation of regional concert promoters into a single national entity. In 2000, Sillerman sold that company to the radio broadcasting firm Clear Channel Communications for US$4.4 billion.{{cite web|url=https://money.cnn.com/2000/02/29/bizbuzz/sfx/|publisher=CNN|date=February 28, 2000|title=Clear Channel buys SFX|access-date=March 5, 2015}} Clear Channel Entertainment was spun off in 2005 to form Live Nation, which merged with Ticketmaster in 2010 to form Live Nation Entertainment. As of 2012, Live Nation is the largest concert promoter in the world.{{cite magazine|title=Sale of Promoter AEG Would Radically Alter Concert Business|url=https://www.rollingstone.com/music/news/sale-of-promoter-aeg-would-radically-alter-concert-business-20120921|magazine=Rolling Stone|access-date=April 17, 2013}}{{cite web|title=SFX Entertainment Buys Electronic Dance Music Site|url=http://mediadecoder.blogs.nytimes.com/2013/02/26/sfx-entertainment-buys-electronic-dance-music-site/|work=Media Decoder|date=February 27, 2013 |access-date=April 16, 2013}}{{cite web|url=http://pdf.secdatabase.com/57/0000950129-05-012210.pdf |title=Clear Channel Communications, Form 8-K, Current Report, Filing Date Dec 23, 2005 |publisher=SEC Database |access-date =March 27, 2013}}
=2012–2013=
In June 2012, Sillerman publicized his intent to focus on the growing electronic dance music market by reviving the SFX brand to form a new conglomerate in the electronic music industry. Similarly to the past incarnation of SFX, the company's business model focuses on the consolidation and acquisition of independent EDM promoters, along with an additional focus on providing digital platforms for fans to connect. Sillerman expected to spend close to $1 billion on acquisitions within the first year of operations alone; at the time of the company's launch, SFX was in negotiations with around 50 different promoters for possible acquisitions.{{cite news|title=A Concert Mogul Is Betting on Electronic Dance Music|url=https://www.nytimes.com/2012/06/06/business/media/mogul-to-increase-bets-on-electronic-dance-music.html|work=The New York Times|date=June 6, 2012 |access-date=April 16, 2013|last1=Sisario |first1=Ben }} SFX's first acquisitions included "Disco" Donnie Estopinal's Disco Productions, Miami nightclub owners Opium Group and Miami Marketing Group, and the tour Life in Color (then known as Dayglow).{{cite magazine|title=Robert F.X. Sillerman Expands EDM Assets, Acquires DayGlow|url=http://www.billboard.com/biz/articles/news/1084325/robert-fx-sillerman-expands-edm-assets-acquires-dayglow|magazine=Billboard|access-date=April 16, 2013}} However, the Opium Group deal fell through during the due diligence phase.{{cite web|title=Robert Sillerman's SFX Entertainment and Opium Group: "The Deal Is Off"|url=http://blogs.miaminewtimes.com/crossfade/2013/03/sfx_opium_group_deal_off.php|work=Miami New Times|access-date=May 20, 2013}} As one of Sillerman's first deals, Estopinal assisted him in locating other potential acquisition targets.
By contrast to the previous SFX, Sillerman intended the new company to be more focused on building relationships and experiences for fans. In response to critics who believed that SFX may "commercialize" the largely underground electronic music industry, Sillerman stated that "if you buy great and successful businesses, you try to empower them to do what they do. And in this case, what they do is provide great entertainment. If you or anyone can ever find an example of someone from SFX telling them how much to charge for a bottle of Cristal at LIV, I'll give you my shares of SFX."{{cite web|title=Robert F.X. Sillerman on Why He "Loves to Dance" and Only Cares About Fans|url=http://blogs.miaminewtimes.com/crossfade/2013/03/robert_sillerman_interview_sfx_tomorrowworld.php|work=Crossfade|access-date=April 17, 2013}} Sillerman has emphasized his belief that the live events industry can not be operated in a centralized manner, noting that SFX is "decentralized with full power invested in the entrepreneurs who have made these businesses."
In January 2013, SFX named Chris Stephenson as its chief marketing officer{{emdash}}he had previously been the CMO of Interscope Records, and is the CEO of fellow Sillerman venture Viggle.{{cite magazine|title=Exclusive: SFX Acquires ID&T, Voodoo Experience|url=http://www.billboard.com/biz/articles/news/touring/1521628/exclusive-sfx-acquires-idt-voodoo-experience|magazine=Billboard|access-date=April 18, 2013}} SFX also announced a joint venture with the Dutch promoter ID&T with an intent to organize North American events{{emdash}}ID&T previously partnered with Live Nation to hold the first ever American edition of its Sensation tour at Barclays Center in Brooklyn.{{cite magazine|last=Mason|first=Kerri|title=Sensation Lineup: Fedde le Grand, Danny Tenaglia Coming to Brooklyn|url=http://www.billboard.com/articles/news/475026/sensation-lineup-fedde-le-grand-danny-tenaglia-coming-to-brooklyn|magazine=Billboard|date=September 19, 2012|access-date=October 6, 2012}} Sillerman also stated in a Billboard interview that SFX had acquired New Orleans' Voodoo Experience festival, although it was later discovered that this had not actually occurred (in October 2013, a 51% majority was sold to Live Nation).{{cite web|title=Steve Rehage has accepted executive position with Live Nation, sold majority stake in Voodoo Fest|url=http://www.nola.com/voodoofest/index.ssf/2013/10/steve_rehage_to_become_live_na.html|website=NOLA.com|date=October 25, 2013 |access-date=February 9, 2017}}
In February 2013, SFX acquired Beatport, an online music store specializing in electronic music. In particular, Sillerman felt that the website provided a "massive" platform for both artists and fans to interact; being consistent with his goals for the company. The following month during the Winter Music Conference in Miami, SFX announced that it would acquire a 75% stake in ID&T, and that it would organize a spin-off of its flagship festival Tomorrowland known as TomorrowWorld in the Atlanta area in September 2013.{{cite magazine|title=SFX Purchases 75% Stake in ID&T, Announce U.S. Edition of Tomorrowland at Ultra|url=http://www.billboard.com/biz/articles/news/1553846/sfx-purchases-75-stake-in-idt-announce-us-edition-of-tomorrowland-at-ultra|magazine=Billboard|access-date=April 16, 2013}} The company also received a $10 million investment from the communications services and marketing company WPP.{{cite magazine|title=SFX Entertainment Gets Funding From Communications Giant WPP|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/1552460/sfx-entertainment-gets-funding-from-communications|magazine=Billboard|access-date=April 16, 2013}}{{cite web|title=WPP to Invest in SFX Entertainment|url=http://mediadecoder.blogs.nytimes.com/2013/03/18/wpp-invests-in-sfx-entertainment/|work=Media Decoder|date=March 18, 2013 |access-date=April 16, 2013}}
= 2013–2015=
In June 2013, SFX announced an IPO and began trading on the NASDAQ on October 9, 2013. Sillerman was joined by the Dutch producer Afrojack at the NASDAQ MarketSite that morning to ring the opening bell.{{cite web|title=Electronic music promoter SFX files for $175-million IPO|url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-electronic-music-promoter-sfx-files-for-175-milllion-ipo-20130626-story.html|work=Los Angeles Times|date=June 26, 2013 |access-date=September 21, 2013}}{{cite magazine|title=Robert F.X Sillerman on SFX's IPO, Stock Prices, Future Acquisitions, Afrojack|url=http://www.billboard.com/biz/articles/news/legal-and-management/5755260/robert-fx-sillerman-on-sfxs-ipo-stock-prices-future|magazine=Billboard|access-date=October 11, 2013}} Following its IPO, SFX also reached deals to acquire companies focused on digital properties; the fan monetization platform Tunezy, and the web development companies Arc90 and Fame House.{{cite magazine|title=SFX Beefing Up Digital Capabilities, Plans to Buy Tunezy, Fame House and Arc90|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/5770373/sfx-beefing-up-digital-capabilities-plans-to-buy-tunezy|magazine=Billboard}} It also acquired Totem OneLove, an Australian promoter who organizes the Stereosonic festival among others.{{cite web|title=SFX buys Totem OneLove, the company behind Australian dance massive Stereosonic|url=http://inthemix.com/news/sfx-buys-totem-onelove-the-company-behind-australian-dance-massive-stereosonic/11431|url-status=dead|archive-url=https://web.archive.org/web/20131104143539/http://inthemix.com/news/sfx-buys-totem-onelove-the-company-behind-australian-dance-massive-stereosonic/11431|archive-date=November 4, 2013|access-date=December 5, 2013|work=In The Mix}}{{cite magazine|title=SFX Acquires Australian Promoter and Dance Festival House Totem OneLove|url=http://www.billboard.com/biz/articles/news/global/5770714/sfx-acquires-australian-promoter-and-dance-festival-house-totem|magazine=Billboard|access-date=December 5, 2013}}
In November 2013, SFX acquired Made Event, the organizers of New York City's Electric Zoo festival. Sillerman considered the purchase to be a strategic move, as the company would now have a stronger presence in the New York market.{{cite web|title=EDM-Obsessed Millennials Boost SFX Entertainment Outlook|url=https://www.forbes.com/sites/maggiemcgrath/2013/11/04/edm-obsessed-millennials-boost-sfx-entertainment-outlook/|work=Forbes|access-date=November 5, 2013}} It also acquired the German promoter i-Motion, organizers of the Nature One festival among others, for $21 million,{{cite magazine|title=SFX Acquires Major German Promoter i-Motion for $21 Million|url=http://www.billboard.com/biz/articles/news/global/5793299/sfx-acquires-major-german-promoter-i-motion-for-21-million|magazine=Billboard|access-date=December 5, 2013}} and reached a deal with Rock in Rio founder Roberto Midina to acquire a 50% stake in a new entity that would own the festival, and organize Rock in Rio USA.{{cite magazine|title=Robert Sillerman on Rock in Rio Deal (Exclusive)|url=http://www.billboard.com/biz/articles/news/touring/5800683/robert-sillerman-on-rock-in-rio-deal-exclusive|magazine=Billboard|access-date=December 5, 2013}}
In December 2013, SFX acquired a 75% stake in Paylogic, a European online ticketing company. Paylogic's services are prominently used by ID&T, and were to be phased in across SFX's other event brands over time as deals with other providers (such as Eventbrite and Disco Donnie) expire. Sillerman singled out Paylogic for its ability to handle large "surges" of ticket sales, as had been demonstrated at TomorrowWorld, the first U.S. event to use the system.{{cite magazine|title=SFX Enters Ticketing Business with $16.2 Million Acquisition of Europe's Paylogic|url=http://www.billboard.com/biz/articles/news/touring/5812319/sfx-enters-ticketing-business-with-162-million-acquisition-of|magazine=Billboard|access-date=December 5, 2013}}
On January 6, 2014, SFX announced a partnership with Clear Channel to co-produce EDM-related content for its properties, which included plans for a syndicated Beatport countdown show on its contemporary hit radio (CHR) stations, a national talent search, and an "original live music series" patterned after its Jingle Ball concert franchise."[https://blogs.wsj.com/speakeasy/2014/01/06/clear-channel-and-sfx-strike-electronic-dance-music-marketing-deal/ Clear Channel and SFX Strike Electronic Dance Music Marketing Deal]" The Wall Street Journal (January 6, 2014){{cite magazine|title=SFX and Clear Channel Partner for Digital, Terrestrial Radio Push|url=http://www.billboard.com/biz/articles/news/branding/5862283/sfx-and-clear-channel-partner-for-digital-terrestrial-radio-push|magazine=Billboard|access-date=January 6, 2014}}{{cite magazine|title=John Sykes, Robert Sillerman on New Clear Channel, SFX Partnership: 'We Want to Be the Best'|url=http://www.billboard.com/biz/articles/news/branding/5862290/john-sykes-robert-sillerman-on-new-clear-channel-sfx-partnership|magazine=Billboard|access-date=January 6, 2014}} In February 2014, SFX acquired React Presents—organizers of Chicago's Spring Awakening, along with Clubtix and West Loop Management.{{cite web|title=SFX Adds Two Major Midwest Festivals with Agreement to Acquire React Presents|url=http://sfxii.com/sfx-adds-two-major-midwest-festivals-with-agreement-to-acquire-react-presents/|quote=SFX Adds Two Major Midwest Festivals with Agreement to Acquire React Presents|work=SFX press release|access-date=November 29, 2014}} In April 2014, SFX announced a partnership with Simon Cowell's Syco Entertainment and T-Mobile to develop an EDM-focused television reality series, Ultimate DJ.{{cite magazine|title=SFX, Syco Entertainment, T-Mobile Partner for 'Ultimate DJ' TV Show|url=http://www.billboard.com/biz/articles/news/tv-film/6070270/sfx-syco-entertainment-t-mobile-partner-for-ultimate-dj-tv-show|magazine=Billboard|access-date=November 29, 2014}} In September 2014, SFX acquired Brazilian promoter Plus Talent, who organize XXXperience and Tomorrowland Brazil.{{cite magazine|title=SFX Buys Brazilian Agency, Promoter Plus Talent|url=http://www.billboard.com/biz/articles/news/global/6251385/sfx-buys-brazilian-agency-promoter-plus-talent|magazine=Billboard|access-date=November 29, 2014}} On October 10, 2014, SFX acquired Listn, a Montreal-based startup that developed a mobile app which allowed users to browse their friends' music collections. Listn's employees were reassigned to Beatport, and the service was phased out.{{cite web|title=Listen Acquired by SFX Entertainment, Startup Dismantled as Team Moves to New York|url=http://www.techvibes.com/blog/listen-acquired-2014-10-20|website=Techvibes|access-date=October 21, 2014|archive-url=https://web.archive.org/web/20141023004511/http://www.techvibes.com/blog/listen-acquired-2014-10-20|archive-date=October 23, 2014|url-status=dead}}
In November 2014, despite a total revenue of $143.5 million in the third quarter of 2014—a number boosted by the large number of SFX-managed festivals that occurred during the quarter, Sillerman reported that SFX was undergoing a significant restructuring and consolidation process that would involve "a not insignificant shift in assignments and reduction in workforce, all of which will go to improve efficiency and, of course, to improve our EBITDA."{{cite magazine|title=Restructuring, Possible Layoffs to Come at SFX|url=http://www.billboard.com/articles/6319778/sfx-restructuring-possible-layoffs-coming|magazine=Billboard|access-date=November 29, 2014}} Later in the month, SFX acquired a 50% stake in ALDA Events, a Dutch promoter who produces the concert tours of Armin van Buuren and Hardwell, along with the Amsterdam Music Festival. Alda will remain independently operated, but its founder Allan Hardenberg also joined SFX as the managing director of its Global Touring division.{{cite web|title=SFX Purchases 50% Stake in Alda Events, Dutch Dance Music Event Promoter|url=http://www.musictimes.com/articles/17546/20141126/sfx-purchases-50-percent-stake-alda-events-dutch-dance-music-event-promoter.htm|website=Music Times|access-date=November 29, 2014}}
On January 26, 2015, SFX announced restructuring at the executive level: Greg Consiglio was named president and chief operating officer of SFX Entertainment, while Kevin Arrix was named chief revenue officer and executive vice president. Both Consiglio and Arrix hold the same positions at Viggle. ID&T's Ritty van Straalen became CEO of live entertainment. Additionally, it was announced that SFX would, under a three-year pact, assume the operation of Viggle's sales staff, who will work for both SFX and Viggle; Sillerman explained that "the Viggle Revenue team brings an immediate new dimension, while combining the SFX inventory provides Viggle with more scale attractive to a broader base of advertisers."{{cite web|title=SFX Announces Shake Up of Executive Staff|url=http://www.musictimes.com/articles/26233/20150126/sfx-announces-shake-up-executive-staff-greg-consiglio.htm|website=Music Times|access-date=February 7, 2015}}{{cite magazine|title=SFX Shakes Things Up at Executive Level|url=http://www.billboard.com/articles/business/6450925/sfx-viggle-staff-restructuring-greg-consiglio-coo|magazine=Billboard|access-date=February 7, 2015}}
== Decline and bankruptcy ==
On February 25, 2015, Sillerman announced a proposal to buy out SFX's public stock at $4.75 per-share to take the company private, and support exploring a potential sale. He felt that the offer would provide "substantial value and flexibility to all shareholders", and was a "substantial premium" to its current value.{{cite web|title=SFX Entertainment CEO Robert Sillerman Offers to Take Company Private|url=http://www.hollywoodreporter.com/news/sfx-entertainment-ceo-robert-sillerman-777653|website=The Hollywood Reporter|date=February 25, 2015 |access-date=March 5, 2015}}
By August 2015, the value of SFX stock had decreased considerably, going as low as 91 cents per-share.{{cite news|last1=Mac|first1=Ryan|title=The Fall of SFX: From Billion-Dollar Company To Bankruptcy Watch|url=https://www.forbes.com/sites/ryanmac/2015/08/24/the-fall-of-an-edm-empire-sfx/|access-date=September 3, 2015|work=Forbes}} On August 14, 2015, the company failed a takeover bid, initiated by Sillerman, valued at $5.75 a share.{{cite web|url=https://www.nytimes.com/2015/08/15/business/media/sfx-entertainment-is-back-on-the-block.html?ref=business|title=SFX Entertainment Is Back on the Block|date=August 14, 2015|access-date=August 15, 2015|author=Sisario, Ben|website=The New York Times }} According to the Los Angeles Times, SFX Entertainment is looking into "strategic alternatives" until October 2015 to determine the sale of the company.{{cite web | url=http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-sfx-entertainment-ceo-takeover-20150814-story.html | title=After failed CEO takeover bid, what's next for SFX Entertainment? | work=Los Angeles Times | date=August 14, 2015 | access-date=August 17, 2015 | author=Faughnder, Ryan}} The company extended its takeover bid deadline in October 2015.{{cite web | url=https://www.nytimes.com/2015/10/02/business/media/sfx-extends-bid-deadline-as-problems-continue.html?ribbon-ad-idx=13&rref=business/media | title=SFX Extends Bid Deadline as Problems Continue | work=The New York Times | date=October 1, 2015 | access-date=October 3, 2015 | author=Sisario, Ben}} In November 2015, Sillerman breached a preferred investment of $30 million into SFX Entertainment.{{cite web | url=https://www.forbes.com/sites/antoinegara/2015/11/06/robert-sillerman-breaches-preferred-deal-with-sfx-entertainment-amid-edm-buyout-bid/ | title=Robert Sillerman Breaches Preferred Deal With SFX Entertainment Amid EDM Buyout Bid | work=Forbes | date=November 6, 2015 | access-date=November 7, 2015 | author=Gara, Antoine}} Also in November, Sebastian Solano, founder of SFX's Life in Color brand, was named CEO of ID&T North America and Made Event.{{cite magazine|title=SFX Taps Life in Color's Sebastian Solano for CEO of ID&T North America/Made Event: Exclusive|url=http://www.billboard.com/articles/news/dance/6752870/sfx-life-in-color-sebastian-solano-ceo-idt-made-event|magazine=Billboard|access-date=December 2, 2015}} On January 13, 2016, the company announced that it had defaulted on a $10.8 million loan after missing a January 3, 2016 interest payment of $3 million.{{cite magazine|title=SFX's Bumpy Ride Continues With $20 Million in New Financing|url=http://www.billboard.com/articles/business/6843947/sfx-20-million-financing|magazine=Billboard|access-date=January 17, 2016}} On January 15, 2016, SFX announced that it had received $20 million in new funding.{{cite web|title=SFX gets $20M in new financing|url=https://nypost.com/2016/01/15/sfx-gets-20m-in-new-financing/|website=New York Post|date=January 16, 2016 |access-date=January 17, 2016}}
On February 1, 2016, SFX Entertainment filed for chapter 11 bankruptcy. The company planned to restructure as a private entity, and engage in a debt-for-equity swap with its bondholders. Sillerman also stepped down as CEO effective immediately; he remained chairman and retained his 40% stock interest in the company. Of the situation, he stated that "this expression of confidence from our lenders is testimonial to the vibrancy and potential of our business", and that with the restructuring, "we have the opportunity to achieve all that SFX can and will be." The bankruptcy and transition did not affect any of SFX's festivals, although the fate of the U.S. TomorrowWorld festival (whose 2015 edition was marred by infrastructural problems due to bad weather){{cite magazine|title=TomorrowWorld Investigations Underway After Weather, Transport Issues Strand Thousands|url=http://www.billboard.com/articles/news/dance/6708133/tomorrowworld-2015-limits-day-3-access-after-heavy-rainfall-strands-attendees|magazine=Billboard|access-date=December 5, 2015}}{{cite news|title=How TomorrowWorld Became an Epic Disaster of Near-Riots and Looming Lawsuits|url=https://www.vice.com/en/article/how-tomorrowworld-became-an-epic-disaster-of-near-riots-and-looming-lawsuits/|access-date=December 5, 2015|work=Thump}} was uncertain. The Belgian and Brazilian Tomorrowland festivals are managed directly by ID&T or local partners, and are not affected.{{cite magazine|title=TomorrowWorld's Future is Uncertain, Says Tomorrowland Spokesperson: Report|url=http://www.billboard.com/articles/news/dance/6859594/tomorrowworld-future-uncertain-sfx-tomorrowland|magazine=Billboard|access-date=February 2, 2016}}{{cite news|last1=Sisario|first1=Ben|title=SFX Entertainment Declares Bankruptcy|url=https://www.nytimes.com/2016/02/02/business/media/sfx-entertainment-declares-bankruptcy.html|access-date=February 2, 2016|work=The New York Times|date=February 2, 2016}}
On March 1, 2016, SFX announced an intent to sell Beatport and Fame House at auction.{{cite magazine|title=SFX to Auction Off Beatport in May, Looks to Sell Fame House|url=http://www.billboard.com/articles/business/6897144/sfx-selling-beatport|magazine=Billboard|access-date=March 9, 2016}} In May 2016, the auction of Beatport was suspended, and the site cut its original content and streaming businesses.{{cite magazine|title=Beatport Suspends Auction and Shuts Down Streaming, News and Events Divisions|url=http://www.billboard.com/articles/business/7364598/beatport-suspends-auction-shuts-down-streaming-news-events-dance|magazine=Billboard|access-date=May 11, 2016}} Later that month, Fame House was sold to Universal Music Group for $1 million and the assumption of $400,000 in debt.{{Cite web|url=http://www.bizjournals.com/losangeles/news/2016/05/31/universal-music-buys-digital-marketing-agency-fame.html|title=Universal Music buys digital marketing agency Fame House |work=L.A. Biz |publisher=American City Business Journals |access-date=19 August 2016}} Flavorus was sold to Vivendi for $4 million.
In an interview with Billboard, Sillerman admitted that there were "no easy answers" surrounding why the company collapsed, but added that he didn't "begrudge the disappointment and anger" of his staff because he was just as disappointed over the company's performance. Former employees also interviewed by Billboard felt that the company did not do enough to leverage its scale, and that the company did not engage in centralization, leading to a lack of coordination between its collection of subsidiaries.{{cite magazine|title=Former SFX CEO Robert Sillerman Speaks Out for the First Time About His Company's Implosion: 'I Don't Begrudge the Employees' Anger'|url=http://www.billboard.com/articles/business/7400341/edm-sickest-robert-sillerman-sfx-fiasco-feature|magazine=Billboard|access-date=February 9, 2017}}
= Emergence and re-branding =
In December 2016, SFX emerged from bankruptcy, reducing its debt by $400 million. Randy Phillips, formerly of AEG Live, was named the company's new CEO. The company was also renamed LiveStyle, with its headquarters re-located to Los Angeles. Phillips felt that SFX as a brand had garnered a negative reputation, and that the company had originally collapsed because it focused too much on growing quickly, performing an IPO, and Sillerman "[selling] a story about sponsorship", which "has to be the icing on the cake – not the cake itself." Phillips also began to describe the company as being oriented towards electronic music in general rather than EDM as a culture, and stated that some of their events (such as Mysteryland) would broaden their scope (similarly to the Coachella Festival, which is owned by his former employer), but other events would remain predominantly oriented towards electronic music.{{cite news|title=SFX Entertainment Emerges From Bankruptcy With New Name: LiveStyle|work=The New York Times |date=December 7, 2016 |url=https://www.nytimes.com/2016/12/07/business/media/sfx-entertainment-livestyle.html|access-date=February 9, 2017|last1=Sisario |first1=Ben }}{{cite magazine|title=SFX Emerges From Bankruptcy with a New Name, LiveStyle, and New Leader in Randy Phillips|url=http://www.billboard.com/articles/business/7604354/sfx-emerges-bankruptcy-new-name-livestyle-new-leader-randy-phillips|magazine=Billboard|access-date=February 9, 2017}}
In May 2018, stakes in Rock in Rio, including the stakes held by SFX's creditor committee, were sold to Live Nation Entertainment.{{Cite magazine|url=https://www.billboard.com/articles/business/8448558/live-nation-acquires-rock-in-rio-festival|title=Live Nation Acquires Rock in Rio Festival|magazine=Billboard|access-date=11 December 2018}}{{Cite web|url=https://variety.com/2018/biz/news/live-nation-acquires-rock-in-rio-festival-1202794887/|title=Live Nation Acquires Rock in Rio Festival|date=May 2, 2018|website=Variety|access-date=11 December 2018}} In 2019, Phillips stepped down as CEO to focus on managing the band Why Don't We, but remained in a consulting role.{{Cite magazine|last=Brooks|first=Dave|date=2019-09-05|title=Randy Phillips Steps Down as CEO of LiveStyle, Shifts Focus to Managing Boy Band Why Don't We: Exclusive|url=https://www.billboard.com/pro/randy-phillips-steps-down-livestyle-ceo-managing/|access-date=2022-01-10|magazine=Billboard|language=en-US}} Afterward, the company began to divest some of its live music assets, with Disco Donnie Presents being bought back by its namesake in 2020,{{Cite magazine|last=Brooks|first=Dave|date=2020-04-13|title='Disco' Donnie Estopinal Buys Back His Legendary Dance Company: 'I Got My Name Back'|url=https://www.billboard.com/pro/disco-donnie-estopinal-buys-back-dance-company-sfx-livestyle/|access-date=2022-01-10|magazine=Billboard|language=en-US}} React Presents acquired by LiveXLive,{{Cite web|date=2020-02-10|title=LiveXLive Acquires EDM Promoter React Presents for $2 Million|url=https://www.digitalmusicnews.com/2020/02/10/livexlive-react-presents/|access-date=2022-01-10|website=Digital Music News|language=en-US}} and ID&T being bought by Providence Equity Partners-backed Superstruct Entertainment in 2021.{{Cite news|last=Middleton|first=Ryan|title=Superstruct Entertainment Purchases Dutch Festival Brand ID&T|url=https://www.magneticmag.com/2021/09/superstruct-entertainment-purchases-dutch-festival-brand-id-t/|access-date=2022-01-10|website=Magnetic Magazine|date=September 20, 2021 |language=en-us}}{{Cite web|date=2021-09-17|title=UK-based live events firm Superstruct Entertainment buys electronic music giant ID&T|url=https://www.musicbusinessworldwide.com/uk-based-festival-promoter-superstruct-entertainment-buys-electronic-music-giant-idt/|access-date=2022-01-10|website=Music Business Worldwide|language=en-US}}
Assets
=Festivals and promoters =
- Life in Color
- i-Motion
- Nature One
- Syndicate
- Made Event
- Electric Zoo
- b2s
- Monumental Productions B.V.
- Awakenings
= Digital =
- Arc90
- Beatport
- Paylogic (75%)
- Tunezy
= Former assets =
- Disco Productions
- Disco Donnie Presents
- Sun City Music Festival
- ID&T (75% stake)
- Amsterdam Music Festival
- Mysteryland
- Q-dance
- Defqon.1
- Qlimax
- Sensation
- Thunderdome
- Tomorrowland
- TomorrowWorld
- Energy
- Totem OneLove
- Stereosonic
- Creamfields Australia
References
{{reflist}}
External links
- {{Official website|http://livestyle.com/}}
{{SFX Entertainment}}
{{Electronic music festival}}
{{Music industry}}
Category:American companies established in 2012
Category:Companies formerly listed on the Nasdaq
Category:Electronic music event management companies
Category:Companies that filed for Chapter 11 bankruptcy in 2016