Look What You Made Me Do

Taylor Swift released her fifth studio album, 1989, on October 27, 2014;{{Sfn|McNutt|2020|p=78–79}} it sold 10 million copies worldwide,{{Cite news |date=June 9, 2017 |title=Taylor Swift Returns to Spotify On the Day Katy Perry's Album Comes Out |publisher=BBC News |url=http://www.bbc.co.uk/newsbeat/article/40215361/taylor-swift-returns-to-spotify-on-the-day-katy-perrys-album-comes-out |archive-url=https://web.archive.org/web/20170609075820/http://www.bbc.co.uk/newsbeat/article/40215361/taylor-swift-returns-to-spotify-on-the-day-katy-perrys-album-comes-out |archive-date=June 9, 2017}} and three of the album's singles reached number one on the US Billboard Hot 100.{{cite magazine |last=Unterberger |first=Andrew |date=July 6, 2018 |title=While You Weren't Looking, Taylor Swift Scored Her Biggest Reputation Radio Hit |url=https://www.billboard.com/pro/taylor-swift-delicate-reputation-biggest-radio-hit/ |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20180707010902/https://www.billboard.com/articles/columns/pop/8464159/taylor-swift-delicate-reputation-biggest-radio-hit |archive-date=July 7, 2018 |access-date=October 11, 2020 |url-access=subscription}} The album propelled Swift to pop stardom;{{Sfn|McNutt|2020|p=78–79}} Billboard wrote that it brought forth "a kind of cultural omnipresence that's rare for a 2010s album". Swift's popularity turned her into a media fixation,{{Cite magazine |last=Lynskey |first=Dorian |date=December 13, 2017 |title=Taylor Swift's Complex Reputation |url=https://www.gq-magazine.co.uk/article/taylor-swift-reputation |url-status=live |archive-url=https://web.archive.org/web/20230125065702/https://www.gq-magazine.co.uk/article/taylor-swift-reputation |archive-date=January 25, 2023 |access-date=January 25, 2023 |magazine=British GQ}} and her once-wholesome "America's Sweetheart" reputation was tarnished by short-lived romantic relationships and public celebrity controversies, including a publicized feud with rapper Kanye West and his then-wife, media personality Kim Kardashian, over West's song "Famous" (2016), in which he claims he made Swift a success ("I made that bitch famous").{{cite news |last=Ryan |first=Patrick |date=November 9, 2017 |title=5 Things Taylor Swift's Past USA Today Interviews Tell Us About Her Reputation Era |url=https://www.usatoday.com/story/life/music/2017/11/09/5-things-taylor-swifts-past-usa-today-interviews-tell-us-her-reputation-era/840232001/ |url-status=live |archive-url=https://web.archive.org/web/20171110033304/https://www.usatoday.com/story/life/music/2017/11/09/5-things-taylor-swifts-past-usa-today-interviews-tell-us-her-reputation-era/840232001/ |archive-date=November 10, 2017 |access-date=November 9, 2017 |newspaper=USA Today}}{{Cite magazine |last=Voght |first=Kara |date=December 23, 2022 |title=The Year Everyone Realized They Were Wrong About Taylor Swift vs. Kanye West |url=https://www.rollingstone.com/music/music-features/taylor-swift-kanye-west-controversy-truth-1234651970/ |magazine=Rolling Stone |access-date=January 1, 2023 |url-access=limited}}{{Cite magazine |last=Lipshutz |first=Jason |date=August 24, 2017 |title=Taylor Swift's Reputation, Intact: Expect the Script to Once Again Get Flipped |url=https://www.billboard.com/music/pop/taylor-swift-reputation-intact-script-flipped-7941807/ |magazine=Billboard |access-date=January 3, 2023}}

Although Swift said she never consented to the said lyric, Kardashian released a phone recording between Swift and West, in which the former seemingly consented to another portion of the song.{{Cite magazine |last=Hiatt |first=Brian |date=September 18, 2019 |title=Taylor Swift: The Rolling Stone Interview |url=https://www.rollingstone.com/music/music-features/taylor-swift-rolling-stone-interview-880794/ |magazine=Rolling Stone |access-date=January 7, 2023 |url-access=limited}} After the West–Kardashian controversy, Swift became a subject of an online "#IsOverParty" hashtag, where online audiences used the "snake" emoji to describe her.{{cite magazine |last=Aguirre |first=Abby |date=August 8, 2019 |title=Taylor Swift on Sexism, Scrutiny, and Standing Up for Herself |url=https://www.vogue.com/article/taylor-swift-cover-september-2019 |url-status=live |magazine=Vogue |archive-url=https://web.archive.org/web/20190810081937/https://www.vogue.com/article/taylor-swift-cover-september-2019?verso=true |archive-date=August 10, 2019 |access-date=August 16, 2019}} Detractors regarded Swift as fake and calculating, a conclusion that surmounted after years of what they saw as a deliberate maneuver to carefully cultivate her public image.{{Cite news |last=Vincent |first=Alice |date=November 3, 2017 |title=Taylor Swift: The Rise, Fall and Re-Invention of America's Sweetheart |work=The Daily Telegraph |url=https://www.telegraph.co.uk/music/artists/taylor-swift-rise-fall-re-invention-americas-sweetheart/ |url-status=live |url-access=subscription |access-date=January 1, 2023 |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/music/artists/taylor-swift-rise-fall-re-invention-americas-sweetheart/ |archive-date=January 10, 2022}}{{Cite web |last=Jones |first=Nate |date=July 21, 2016 |title=When Did the Media Turn Against Taylor Swift? |url=https://www.vulture.com/2016/07/when-did-the-media-turn-against-taylor-swift.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20211118092408/https://www.vulture.com/2016/07/when-did-the-media-turn-against-taylor-swift.html |archive-date=November 18, 2021 |access-date=January 3, 2023 |website=Vulture}} Swift became increasingly reticent on social media despite a large following and avoided the press amidst the commotion and ultimately withdrew from public appearances.{{cite news |last=Yahr |first=Emily |date=November 15, 2017 |title=Taylor Swift Avoided – and Mocked – the Media with Reputation. And It Worked. |newspaper=The Washington Post |url=https://www.washingtonpost.com/news/arts-and-entertainment/wp/2017/11/15/taylor-swift-avoided-and-mocked-the-media-with-reputation-and-it-worked/?noredirect=on |access-date=November 15, 2017}}{{Cite web |last=Garcia |first=Patricia |date=2017-08-25 |title=With 'Look What You Made Me Do', Taylor Swift Inserts Herself Back Into the Narrative |url=https://www.vogue.com/article/look-what-you-made-me-do-taylor-swift-lyrics |access-date=2023-11-24 |website=Vogue}} She went through a hiatus mid-2016 and felt "people might need a break from [her]".{{Sfn|Wilkinson|2017|p=444}}

On August 18, 2017, Swift blanked out all of her social media accounts,{{Cite magazine |last=Kaufman |first=Gil |date=August 21, 2017 |title=Taylor Swift Ends Social Media Blackout With Cryptic Reptile Tail Tease |url=https://www.billboard.com/music/pop/taylor-swift-ends-social-media-blackout-lizard-tail-teaser-7934240/ |magazine=Billboard |access-date=January 9, 2023}} which prompted media speculation on new music.{{Sfn|Bengtsson|Edlom|2023}} In the following days, she uploaded silent, black-and-white short videos of CGI snakes onto social media, which attracted widespread press attention.{{Sfn|Bengtsson|Edlom|2023}}{{Cite news |last1=Coscarelli |first1=Joe |last2=Pareles |first2=Jon |author-link2=Jon Pareles |last3=Caramanica |first3=Jon |author-link3=Jon Caramanica |last4=Morris |first4=Wesley |last5=Ganz |first5=Caryn |date=August 25, 2017 |title=Taylor Swift Goes to a Darker Place: Discuss |work=The New York Times |url=https://www.nytimes.com/2017/08/25/arts/music/taylor-swift-look-what-you-made-me-do.html |url-status=live |url-access=limited |access-date=January 11, 2023 |archive-url=https://web.archive.org/web/20230111103201/https://www.nytimes.com/2017/08/25/arts/music/taylor-swift-look-what-you-made-me-do.html |archive-date=January 11, 2023}}{{Cite magazine |last=Cirisano |first=Tatiana |date=August 23, 2017 |title=Taylor Swift's Third Reptile-Themed Teaser Finally Reveals Snake's Face |url=https://www.billboard.com/music/pop/taylor-swift-snake-teaser-third-video-7940988/ |magazine=Billboard |access-date=January 11, 2023}} Imagery of snakes was inspired by the West–Kardashian controversy and featured prominently in Swift's social media posts.{{Cite web |last=Gaca |first=Anna |date=May 9, 2018 |title=Taylor Swift Talks 'Snakes' and Kim Kardashian at Reputation Tour Opener |url=https://www.spin.com/2018/05/taylor-swift-snake-kim-kardashian-reputation-tour-opener-video/ |url-status=live |archive-url=https://web.archive.org/web/20230124162645/https://www.spin.com/2018/05/taylor-swift-snake-kim-kardashian-reputation-tour-opener-video/ |archive-date=January 24, 2023 |access-date=January 24, 2023 |website=Spin}} On August 23, she announced on Instagram a new album, titled Reputation.{{cite news |author=Stolworthy |first=Jacob |date=August 23, 2017 |title=Taylor Swift Reputation: Singer Unveils New Album Name, Cover and Release Date |work=The Independent |url=https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-new-album-reputation-release-date-cover-artwork-how-to-listen-stream-snakes-instagram-a7909191.html |url-status=live |url-access=registration |access-date=August 23, 2017 |archive-url=https://web.archive.org/web/20170825144025/http://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-new-album-reputation-release-date-cover-artwork-how-to-listen-stream-snakes-instagram-a7909191.html |archive-date=August 25, 2017}} The following day, she unveiled the lead single from the album, "Look What You Made Me Do",{{cite journal|last1=Aswad|first1=Jem|title=Taylor Swift's New Single, 'Look What You Made Me Do,' Arrives (Listen)|journal=Variety|date=August 24, 2017|url=https://variety.com/2017/music/news/taylor-swifts-new-single-look-what-you-made-me-do-arrives-listen-1202538781/|access-date=August 29, 2017|archive-date=August 28, 2017|archive-url=https://web.archive.org/web/20170828211858/http://variety.com/2017/music/news/taylor-swifts-new-single-look-what-you-made-me-do-arrives-listen-1202538781/|url-status=live}}{{Cite web |last=Bryant |first=Kenzie |date=2017-08-28 |title=Taylor Swift Is Ready to Come Out of Hiding, But Are We Ready for Her? |url=https://www.vanityfair.com/style/2017/08/taylor-swift-repution-return-vmas-201 |access-date=2023-11-24 |website=Vanity Fair}} which was released for streaming and download on digital platforms by Big Machine Records.{{cite web |title=Look What You Made Me Do – Single |url=https://itunes.apple.com/us/album/look-what-you-made-me-do-single/id1275004355 |url-status=dead |archive-url=https://web.archive.org/web/20170825062007/https://itunes.apple.com/us/album/look-what-you-made-me-do-single/id1275004355 |archive-date=August 25, 2017 |access-date=August 25, 2017 |publisher=iTunes Store}} A lyric video was released simultaneously; it was produced by Swift and Joseph Kahn and directed by ODD.{{cite web |last=Whittaker |first=Alexandra |date=August 25, 2017 |title=Here's Every Lyric from Taylor Swift's New Song 'Look What You Made Me Do' |url=http://www.instyle.com/news/taylor-swift-look-what-you-made-me-do-song-lyrics-reputation-album |url-status=live |archive-url=https://web.archive.org/web/20170825112510/http://www.instyle.com/news/taylor-swift-look-what-you-made-me-do-song-lyrics-reputation-album |archive-date=August 25, 2017 |access-date=August 25, 2017 |work=InStyle}} The lyric video features prominent snake imagery, depicting the chorus with an ouroboros,{{Cite news |last=Cauterucci |first=Christina |date=2017-08-25 |title=Why Taylor Swift's 'Look What You Made Me Do' Is Such a Colossal Bummer |work=Slate |url=https://slate.com/human-interest/2017/08/why-taylor-swifts-look-what-you-made-me-do-is-such-a-colossal-bummer.html |access-date=2023-11-24}} and its graphics were influenced by the aesthetics of Saul Bass for the 1958 film Vertigo.{{cite web |last=Johnston |first=Maura |author-link=Maura Johnston |date=August 24, 2017 |title=Acid gossip that borrows from better songs – Taylor Swift: 'Look What You Made Me Do' review |url=https://www.theguardian.com/music/2017/aug/25/taylor-swift-look-what-you-made-me-do-review |url-status=live |archive-url=https://web.archive.org/web/20170912201553/https://www.theguardian.com/music/2017/aug/25/taylor-swift-look-what-you-made-me-do-review |archive-date=September 12, 2017 |access-date=August 25, 2017 |work=The Guardian}} It was viewed over 19 million times within the first 24 hours on YouTube, setting a record for the most-viewed lyric video in that time frame.{{cite journal |last=Knapp |first=JD |date=August 26, 2017 |title=Taylor Swift's 'Look What You Made Me Do' Lyric Video Breaks 24-Hour Record |url=https://variety.com/2017/music/news/taylor-swift-look-what-you-made-me-do-lyric-video-youtube-record-1202539775/ |url-status=live |journal=Variety |archive-url=https://web.archive.org/web/20170827051631/http://variety.com/2017/music/news/taylor-swift-look-what-you-made-me-do-lyric-video-youtube-record-1202539775/ |archive-date=August 27, 2017 |access-date=August 26, 2017}}

"Look What You Made Me Do" impacted US contemporary hit radio on August 29, 2017. In Germany, the track was released as a CD single by Universal Music on October 27, 2017.{{cite web|last1=Swift|first1=Taylor|title=Look What You Made Me Do (2-Track)|website=Amazon Germany|url=https://www.amazon.de/gp/product/B075VNNJRF/ref=s9u_psimh_gw_i2|date=October 27, 2017|access-date=October 14, 2017|language=de|archive-date=February 10, 2023|archive-url=https://web.archive.org/web/20230210172316/https://www.amazon.de/gp/product/B075VNNJRF/ref=s9u_psimh_gw_i2|url-status=live}} Media publications regarded "Look What You Made Me Do" as Swift's comeback after her year of hiatus from the public spotlight.{{Cite web |title=Everything we know about Taylor Swift's comeback |url=https://www.bbc.co.uk/programmes/articles/5pbNvfSkRR4fp5T7CmNLr86/everything-we-know-about-taylor-swifts-comeback |url-status=live |archive-url=https://web.archive.org/web/20200327194122/https://www.bbc.co.uk/programmes/articles/5pbNvfSkRR4fp5T7CmNLr86/everything-we-know-about-taylor-swifts-comeback |archive-date=March 27, 2020 |access-date=July 3, 2020 |website= |publisher=BBC}}{{Cite news |last=Nevins |first=Jake |date=August 23, 2017 |title=Taylor Swift announces new album, Reputation, for November release |work=The Guardian |url=https://www.theguardian.com/music/2017/aug/23/taylor-swift-reputation-new-album |url-status=live |access-date=July 3, 2020 |archive-url=https://web.archive.org/web/20171107033141/https://www.theguardian.com/music/2017/aug/23/taylor-swift-reputation-new-album |archive-date=November 7, 2017}}{{Cite web |last=Carvan |first=Tabitha |date=2023-05-17 |title=Why Reputation era Taylor Swift was my favourite Taylor Swift |url=https://www.smh.com.au/culture/music/why-reputation-era-taylor-swift-was-my-favourite-taylor-swift-20230515-p5d8fi.html |access-date=2024-09-10 |website=The Sydney Morning Herald |language=}}{{Cite news |last=Ryan |first=Patrick |date=August 25, 2017 |title=Look What You Made Us Do: Critics Slam Taylor Swift's Comeback Single |url=https://www.usatoday.com/story/life/entertainthis/2017/08/25/look-what-you-made-us-do-critics-slam-taylor-swifts-comeback-single/602321001/ |url-status=live |archive-url=https://web.archive.org/web/20170825234007/https://www.usatoday.com/story/life/entertainthis/2017/08/25/look-what-you-made-us-do-critics-slam-taylor-swifts-comeback-single/602321001/ |archive-date=August 25, 2017 |access-date=August 26, 2017 |work=USA Today}}

Swift wrote and produced "Look What You Made Me Do" with Jack Antonoff, who also programmed the track and played its instruments, recorded at Rough Customer Studio in Brooklyn.{{Cite news |last=Battan |first=Carrie |date=August 25, 2017 |title=Taylor Swift's New Song, 'Look What You Made Me Do' |url=https://www.newyorker.com/culture/culture-desk/taylor-swifts-new-song-look-what-you-made-me-do |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20170903064432/https://www.newyorker.com/culture/culture-desk/taylor-swifts-new-song-look-what-you-made-me-do |archive-date=September 3, 2017 |access-date=September 30, 2019 |magazine=The New Yorker}} Other musicians on the track included Evan Smith (saxophone), Victoria Parker (violin), and Phillip A. Peterson (cello). Laura Sisk engineered the song, and Serban Ghenea mixed it at MixStar Studios in Virginia Beach, Virginia. The track was mastered by Randy Merrill at Sterling Sound in New York.

{{listen

| filename = Look What You Made Me Do by Taylor Swift (sample).ogg

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| title = "Look What You Made Me Do"

| description = A sample of the pre-chorus and chorus of "Look What You Made Me Do"; the pre-chorus incorporates piano and synth-stimulated brass and the chorus consists of drumbeats and rhythmic chants of the song title

}}

"Look What You Made Me Do" is 3 minutes and 31 seconds long. It is written in the key of A minor and has a tempo of 128 beats per minute.{{cite web |date=August 25, 2017 |title=Taylor Swift – 'Look What You Made Me Do' Sheet Music (Digital Download) |url=http://www.musicnotes.com/sheetmusic/mtd.asp?ppn=MN0177446 |url-status=live |archive-url=https://web.archive.org/web/20170827091156/http://www.musicnotes.com/sheetmusic/mtd.asp?ppn=MN0177446 |archive-date=August 27, 2017 |access-date=August 27, 2017 |publisher=Musicnotes.com. Sony/ATV Music Publishing}} The track begins with string swell and plinking piano keys and progresses into an electronic production; The New York Times wrote that the opening strings and piano were melodramatic and evoked a "dark, fantasy-film" atmosphere, whereas The Daily Telegraph{{'s}} Sarah Carson described the strings as "Hollywood"–inspired.{{Cite news |last=Carson |first=Sarah |date=2017-08-25 |title=Taylor Swift, 'Look What You Made Me Do', review: 'Swift has painted herself as a villain, and triumphed' |url=https://www.telegraph.co.uk/music/what-to-listen-to/taylor-swift-look-made-do-review-swift-has-painted-villain-triumphed/ |access-date=2024-01-11 |work=The Daily Telegraph}}

The verses and chorus are built on a minor-key motif, electronic tones, and hip-hop–inspired beats and vocal cadences.{{Cite web |last=Jenkins |first=Craig |date=2017-11-10 |title=Taylor Swift's Reputation Fixates on Big Enemies and Budding Romance |url=https://www.vulture.com/2017/11/review-taylor-swifts-album-reputation.html |url-access=limited |access-date=2023-12-06 |website=Vulture}} The pre-chorus incorporates piano and synth–simulated brass, and the bridge incorporates strings that swell over a reverberating crescendo. The chorus consists of drumbeats and rhythmic chants of the title, which is repeated eight times with different tones of delivery. The melody contains an interpolation of "I'm Too Sexy" (1991) by the English pop group Right Said Fred, leading to its members Richard Fairbrass, Fred Fairbrass, and Rob Manzoli receiving writing credits.{{cite news |last=Lockett |first=Dee |date=August 25, 2017 |title=Taylor Swift Declares the Old Taylor Dead on New Song, 'Look What You Made Me Do' |url=https://www.vulture.com/2017/08/hear-taylor-swifts-new-song-look-what-you-made-me-do.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20170825102107/http://www.vulture.com/2017/08/hear-taylor-swifts-new-song-look-what-you-made-me-do.html |archive-date=August 25, 2017 |access-date=August 25, 2017 |work=Vulture}}{{cite web |date=August 24, 2017 |title=Taylor Swift releases new song 'Look What You Made Me Do' |url=http://www.nydailynews.com/newswires/entertainment/taylor-swift-releases-new-song-made-article-1.3440605 |url-status=dead |archive-url=https://web.archive.org/web/20170825104840/http://www.nydailynews.com/newswires/entertainment/taylor-swift-releases-new-song-made-article-1.3440605 |archive-date=August 25, 2017 |access-date=August 24, 2017 |work=Daily News |location=New York}} The Fairbrass brothers were contacted one week before the release of "Look What You Made Me Do" and were asked whether a "big, contemporary female artist who hasn't released anything for a while" would be able to use a portion of their song for her latest single; they found out that the artist in question was Swift after the song was released.{{cite magazine |last=Grow |first=Cory |date=August 25, 2017 |title=Right Said Fred on Taylor Swift's 'Cynical' 'Look What You Made Me Do' |url=https://www.rollingstone.com/music/features/right-said-fred-praise-cynical-taylor-swift-song-w499547 |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20170825205128/http://www.rollingstone.com/music/features/right-said-fred-praise-cynical-taylor-swift-song-w499547 |archive-date=August 25, 2017 |access-date=August 26, 2017 |magazine=Rolling Stone}}

Jon Pareles commented that the piano and strings in the pre-chorus and bridge gave them a "melodramatic, emotional" feel, whereas Swift's repeating the title in the chorus sounded "vindictive, mocking, dismissive, even a little playful". Music critics mostly described the track as electropop.{{Cite magazine |last=Sheffield |first=Rob |author-link=Rob Sheffield |date=October 6, 2017 |title=Taylor Swift's New Album Reputation: Everything We Know, Everything We Want |url=http://www.rollingstone.com/music/news/sheffield-on-taylor-swift-reputation-what-we-know-wishlist-w506966 |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20171020185733/http://www.rollingstone.com/music/news/sheffield-on-taylor-swift-reputation-what-we-know-wishlist-w506966 |archive-date=October 20, 2017 |access-date=October 20, 2017 |magazine=Rolling Stone}}{{cite web |last=Kinbbs |first=Kate |date=August 21, 2019 |title=Ten Years of Taylor Swift: How the Pop Star Went From Sweetheart to Snake (and Back Again?) |url=https://www.theringer.com/music/2019/8/21/20826837/ten-years-of-taylor-swift |url-status=live |archive-url=https://web.archive.org/web/20220525051120/https://www.theringer.com/music/2019/8/21/20826837/ten-years-of-taylor-swift |archive-date=May 25, 2022 |access-date=June 8, 2022 |website=The Ringer}}{{cite web |last1=Gotrich |first1=Lars |last2=Lorusso |first2=Marissa |last3=McKenna |first3=Lyndsey |date=August 25, 2017 |title=Taylor Swift Can't Be The Victim And The Villain |url=https://www.npr.org/sections/allsongs/2017/08/25/546035401/taylor-swift-can-t-be-the-victim-and-the-villain |url-status=live |archive-url=https://web.archive.org/web/20221022171521/https://www.npr.org/sections/allsongs/2017/08/25/546035401/taylor-swift-can-t-be-the-victim-and-the-villain |archive-date=October 22, 2022 |access-date=October 22, 2022 |website= |publisher=NPR}} NPR's Lars Gotrich said that the beats and vocals evoked electroclash, Rolling Stone{{'s}} Brittany Spanos said it was a dance-pop song,{{cite magazine |last=Spanos |first=Brittany |date=August 25, 2017 |title=Taylor Swift Releases Apparent Kanye West Diss Song 'Look What You Made Me Do' |url=https://www.rollingstone.com/music/news/taylor-swift-new-song-look-what-you-made-me-do-apparent-kanye-west-diss-w499090 |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20170825095258/http://www.rollingstone.com/music/news/taylor-swift-new-song-look-what-you-made-me-do-apparent-kanye-west-diss-w499090 |archive-date=August 25, 2017 |access-date=August 25, 2017 |magazine=Rolling Stone}} and Fact's Chal Ravens deemed it progressive pop.{{Cite web |date=2017-12-19 |title=Singles Club Christmas special: The biggest tracks of 2017 revisited |url=https://www.factmag.com/2017/12/19/singles-club-christmas-special-biggest-tracks-2017-revisited/ |access-date=2023-11-24 |website=Fact}} Annie Zaleski characterized the genre as synth-punk.{{sfn|Zaleski|2024|p=139}} The production incorporates elements of mid-1980s and 1990s industrial and electro. Some critics commented that the track showcased a "darker" soundscape compared to Swift's previous releases; Spanos attributed this effect partly to the "dark techno" of Britney Spears's 2007 album Blackout,{{Cite magazine |date=2019-12-23 |title=The Biggest Influences on Pop in the 2010s |url=https://www.rollingstone.com/music/music-lists/biggest-pop-influences-on-2010s-927808/ |access-date=2024-01-11 |magazine=Rolling Stone}} while Maura Johnston in The Guardian said that the atmosphere evoked Spears's "Piece of Me" (2007) and the beat was reminiscent of Peaches's "Operate" (2003).

With the key themes being betrayal and vengeance, "Look What You Made Me Do" was developed by Swift as a poem about her feelings and realizations that she could not trust certain people and could only rely on a few.{{Cite web |last=Mastrogiannis |first=Nicole |date=November 11, 2017 |title=Taylor Swift's iHeartRadio reputation Release Party: Everything We Learned |url=https://961kiss.iheart.com/content/2017-11-10-taylor-swifts-iheartradio-reputation-release-party-everything-we-learned/ |access-date=2024-09-12 |publisher=WKST-FM}} The verses contain lyrics such as, "I don't like your perfect crime/ How you laugh when you lie"; according to Pareles, these lyrics resemble a nursery rhyme, and they could be interpreted as referring to either the celebrity feuds or the feelings after a romantic breakup. Swift's character resents that her enemies set her up for humiliation ("You said the gun was mine/ Isn't cool, no, I don't like you"), affirms that she remembers all the wrongdoings ("I got a list of names and yours is in red, underlined/ I check it once, then I check it twice"), and reassures that her enemies will get what they deserve ("Maybe I got mine, but you’ll all get yours").{{Cite web |last=Guan |first=Frank |date=2017-08-25 |title=Review: Taylor Swift's New Single 'Look What You Made Me Do' Is Dead on Arrival |url=https://www.vulture.com/2017/08/review-taylor-swifts-new-song-look-what-you-made-me-do.html |url-access=limited |access-date=2024-09-12 |website=Vulture}}

In the pre-chorus, Swift's character asserts that she became wiser and hardened, "I rose up from the dead, I do it all the time." The chorus is made up of the title, "Look what you made me do", repeated eight times; Swift said that this part came when "the beat hit" and the production team decided to "edit out the rest of the words". In the bridge, Swift's character threatens to give her enemies nightmares ("I don't trust nobody and nobody trusts me/ I’ll be the actress, starring in your bad dreams") and tells that the old version of her was dead, delivered through a sound effect that resembles a telephone call: "The old Taylor can't come to the phone right now/ Why?/ 'Cause she's dead";{{Cite magazine |last=Cirisano |first=Tatiana |date=2017-08-25 |title=Decoding 7 Revealing Lyrics on Taylor Swift's 'Look What You Made Me Do' |url=https://www.billboard.com/music/pop/taylor-swift-look-what-you-made-me-do-lyrics-meaning-7941994/ |access-date=2024-09-12 |magazine=Billboard}} Swift said that these lyrics were the most important part of the song.

According to Swift, the song used some tropes from the TV series Game of Thrones: the "list of names" was inspired by Arya Stark's "kill list", and the "vibes" were inspired by the characters Cersei Lannister and Daenerys Targaryen.{{cite magazine |last=Suskind |first=Alex |date=May 9, 2019 |title=Taylor Swift reveals how Game of Thrones (and Arya's kill list) inspired reputation |url=https://ew.com/music/2019/05/09/taylor-swift-game-of-thrones-reputation/ |url-status=live |archive-url=https://web.archive.org/web/20190509205342/https://ew.com/music/2019/05/09/taylor-swift-game-of-thrones-reputation/ |archive-date=May 9, 2019 |access-date=May 9, 2019 |magazine=Entertainment Weekly}} Although "Look What You Made Me Do" does not mention any particular person, many publications interpreted some of its parts as references to the West–Kardashian controversy:{{Cite magazine |last=Spanos |first=Brittany |date=2017-08-25 |title=Are Fans Ready for Taylor Swift's Darkest Era Yet? |url=https://www.rollingstone.com/music/music-news/taylor-swifts-look-what-you-made-me-do-are-fans-ready-for-her-dark-side-201943/ |url-access=limited |access-date=2024-09-12 |magazine=Rolling Stone}} "I don't like your tilted stage", "the old Taylor can't come to the phone right now". Swift confirmed in a 2019 Rolling Stone cover story that the "phone call" lyric referred to "a stupid phone call [she] shouldn't have picked up".{{Cite magazine |last=Hiatt |first=Brian |date=2019-09-18 |title=Taylor Swift: The Rolling Stone Interview |url=https://www.rollingstone.com/music/music-features/taylor-swift-rolling-stone-interview-880794/ |url-access=limited |access-date=2024-09-12 |magazine=Rolling Stone}} There were also comments that some parts referenced Swift's fallout with Katy Perry or her ex-boyfriends Calvin Harris and Tom Hiddleston.{{Cite web |last=Stubbs |first=Dan |date=2017-08-25 |title=Taylor Swift reclaims the snake on new single 'Look What You Made Me Do' |url=https://www.nme.com/news/taylor-swift-new-song-look-what-you-made-me-do-2128531 |access-date=2024-09-12 |website=NME}}

According to Carson, the songwriting contains some of the "storybook lyricism and fairytale tropes" that Swift had employed before, such as the imagery of kingdoms and dreams and the idea of revenge, which recalled songs like "Should've Said No" (2006), "Better than Revenge" (2010), and "Bad Blood" (2014); Billboard{{'s}} Tatiana Cirisano said that the dreams imagery evoked the songs from 1989 such as "Blank Space" or "Wildest Dreams".

Upon release, "Look What You Made Me Do" polarized music critics.{{cite magazine |author=Holterman |first=Alexandra |date=August 30, 2017 |title='Look What You Made Me Do' Director Defends Taylor Swift, Accuses Public of 'Double Standards' |url=https://www.billboard.com/music/pop/taylor-swift-look-director-joseph-kahn-defends-7949201 |url-status=live |archive-url=https://web.archive.org/web/20170831192127/http://www.billboard.com/amp/articles/columns/pop/7949201/taylor-swift-look-director-joseph-kahn-defends |archive-date=August 31, 2017 |access-date=August 31, 2017 |magazine=Billboard}} Some considered the single a fierce return and an interesting move for Swift to reclaim her public narrative, whereas others found the production and themes vindictive, harsh, and off-putting.{{Cite magazine |last=Spanos |first=Brittany |date=2018-12-07 |title=Taylor Swift's Reputation Is Grammys' Biggest Snub |url=https://www.rollingstone.com/music/music-news/taylor-swift-reputation-grammys-snub-764008/ |url-access=limited |access-date=2023-11-24 |magazine=Rolling Stone}} USA Today said that the polarized reaction to the song illustrated Swift's position as a "ubiquitous cultural force".{{cite news |last=McDermott |first=Maeve |date=August 25, 2017 |title=Taylor Swift Goes Full Psycho Pop in New Song 'Look What You Made Me Do' |url=https://www.usatoday.com/story/life/entertainthis/2017/08/24/taylor-swift-new-single-look-what-you-made-me-do-review-new-album-reputation/598335001/ |url-status=live |archive-url=https://web.archive.org/web/20170825091159/https://www.usatoday.com/story/life/entertainthis/2017/08/24/taylor-swift-new-single-look-what-you-made-me-do-review-new-album-reputation/598335001/ |archive-date=August 25, 2017 |access-date=August 25, 2017 |work=USA Today}}

The Telegraph{{'s}} Sarah Carson praised the song, deeming Swift and Antonoff's work as "blowing past the production clichés of clap tracks and hiccuped syllabic hooks that have proliferated across Top 40 fare in recent years with boldly inventive textures and fresh melodic, rhythmic and sonic accents". She also added how the track musically and sonically shifted alongside the lyrics. Randy Lewis of the Los Angeles Times wrote a positive review of the song, saying: "The reverberating crescendo builds and ever more delicious is the wickedness of Swift's menacing protagonist", praising Swift for her successful embrace of the villain character the media has portrayed her as previous to the song's release.{{cite news |last=Lewis |first=Randy |date=August 24, 2017 |title=Taylor Swift drops 'Look What You Made Me Do' and it's aggressive |url=https://www.latimes.com/entertainment/music/la-et-ms-taylor-swift-look-what-you-made-me-do-20170824-story.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20170825091508/http://www.latimes.com/entertainment/music/la-et-ms-taylor-swift-look-what-you-made-me-do-20170824-story.html |archive-date=August 25, 2017 |access-date=August 25, 2017 |work=Los Angeles Times}} Variety{{'}}s Chris Willman also praised Swift's embrace of darker-styled pop music and the stylistic conflict between the song's pre-chorus and chorus.{{cite journal|last=Willman|first=Chris|date=August 25, 2017|title=Song Review: Taylor Swift's 'Look What You Made Me Do'|url=https://variety.com/2017/music/news/taylor-swift-look-what-you-made-me-do-review-1202538814|journal=Variety|access-date=August 25, 2017|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825103324/http://variety.com/2017/music/news/taylor-swift-look-what-you-made-me-do-review-1202538814/|url-status=live}} Mark Harris, writing for Vulture, thought of Swift's song as a pop art anthem for the Trump era in how she reappropriates her public feuds as empowering badges of honor without acknowledging her responsibility or blame.{{cite web |last1=Harris |first1=Mark |author-link=Mark Harris (journalist) |date=August 30, 2017 |title=Taylor Swifts Look What You Made Me Do Is a Pure Piece of Trump-Era Pop Art |url=https://www.vulture.com/2017/08/taylor-swift-look-what-you-made-me-do-pure-trump-era-pop-art.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20170904232758/http://www.vulture.com/2017/08/taylor-swift-look-what-you-made-me-do-pure-trump-era-pop-art.html |archive-date=September 4, 2017 |access-date=September 5, 2017 |work=Vulture}}

Maura Johnston of The Guardian wrote a negative review of the song, faulting the "sloppy" lyrics and blaming Swift for not giving a clear context in the lyrics. Lindsay Zoladz of The Ringer said, "Unleashed on a deeply confused public late Thursday night, the song is a strange collage of retro reference points: mid-aughts Gossip Girl placement pop, the soundtrack to Disney's live-action Maleficent, and — yes, really — Right Said Fred's "I'm Too Sexy", except devoid of the self-effacing humor and wit. Yes, the new Taylor Swift song just made me compliment Right Said Fred."{{Cite web |last=Zoladz |first=Lindsay |date=2017-08-25 |title=Taylor Swift's New Single Is a Failure of Imagination |url=https://www.theringer.com/2017/08/25/music/taylor-swift-look-what-you-made-me-do-single-review |access-date=2025-03-21 |website=The Ringer}} The single was noted as being darker and angrier than what Swift had done before.{{cite magazine|last=Weatherby|first=Taylor|date=August 25, 2017|title=Taylor Swift Drops Dark New Song 'Look What You Made Me Do'|url=https://www.billboard.com/articles/columns/pop/7934254/taylor-swift-new-song-look-what-you-made-me-do|magazine=Billboard|access-date=August 25, 2017|archive-date=August 25, 2017|archive-url=https://web.archive.org/web/20170825100216/http://www.billboard.com/articles/columns/pop/7934254/taylor-swift-new-song-look-what-you-made-me-do|url-status=live}} Meaghan Garvey from Pitchfork referred to it in a review as "a hardcore self-own" track.{{cite web |last=Garvey |first=Meaghan |date=August 25, 2017 |title='Look What You Made Me Do' by Taylor Swift Review |url=https://pitchfork.com/reviews/tracks/taylor-swift-look-what-you-made-me-do |url-status=live |archive-url=https://web.archive.org/web/20170825200141/http://pitchfork.com/reviews/tracks/taylor-swift-look-what-you-made-me-do/ |archive-date=August 25, 2017 |access-date=August 25, 2017 |website=Pitchfork}}

Retrospective reviews have considered "Look What You Made Me Do" a career-defining song for Swift. In 2019, Slant Magazine listed "Look What You Made Me Do" as one of the 100 singles that defined the 2010s decade; Sal Cinquemani described it as Swift's first "bona fide misstep" but also a bold and authentic artistic work.{{cite news |date=January 1, 2020 |title=The 100 Best Singles of the 2010s |url=https://www.slantmagazine.com/features/the-100-best-singles-of-the-2010s/ |url-status=live |archive-url=https://web.archive.org/web/20200101190036/https://www.slantmagazine.com/features/the-100-best-singles-of-the-2010s/ |archive-date=January 1, 2020 |access-date=January 1, 2020 |magazine=Slant Magazine}} In 2023, Zoya Raza-Sheikh of The Independent opined that the single portrayed Swift as a "beleaguered" pop star.{{Cite web |last=Zoya |first=Raza-Sheikh |date=2023-02-03 |title=How Taylor Swift mastered the singer-songwriter blueprint |url=https://www.independent.co.uk/arts-entertainment/music/features/taylor-swift-eras-tour-songwriting-midnights-b2275506.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20230601144727/https://www.independent.co.uk/arts-entertainment/music/features/taylor-swift-eras-tour-songwriting-midnights-b2275506.html |archive-date=June 1, 2023 |access-date=2023-06-01 |website=The Independent}}

"Look What You Made Me Do" broke several streaming records upon release.{{Cite web |date=2017-08-27 |title=Taylor Swift breaks Spotify, YouTube records |url=https://www.cbsnews.com/news/taylor-swift-breaks-spotify-youtube-records/ |access-date=2023-11-24 |publisher=CBS News}}{{Cite web |last=Flanagan |first=Andrew |date=September 5, 2017 |title=Taylor Swift's 'Look What You Made Me Do' Breaks Records, Stops 'Despacito' Short |url=https://www.npr.org/sections/therecord/2017/09/05/548624239/taylor-swifts-look-what-you-made-me-do-breaks-records-stops-despacito-short |access-date=November 24, 2023 |publisher=NPR}} In the United States, "Look What You Made Me Do" debuted at number 77 on the Billboard Hot 100, with that week's chart capturing its first three days of airplay.{{cite magazine|last=Trust|first=Gary|date=August 28, 2017|title=Taylor Swift's 'Look What You Made Me Do' Headed for No. 1 on Billboard Hot 100 Next Week|url=https://www.billboard.com/articles/columns/chart-beat/7942336/taylor-swift-look-what-you-made-me-do-headed-no-1-hot-100|magazine=Billboard|access-date=August 28, 2017|archive-date=August 29, 2017|archive-url=https://web.archive.org/web/20170829041913/http://www.billboard.com/articles/columns/chart-beat/7942336/taylor-swift-look-what-you-made-me-do-headed-no-1-hot-100|url-status=live}} It also sold slightly under 200,000 digital copies within its first day of sales in the country, where it became the fastest-selling download since Ed Sheeran's "Shape of You".{{cite magazine|last1=Caulfield|first1=Keith|title=Taylor Swift's 'Look' Heads for Half-Million Sales, Biggest Week Since Adele's 'Hello'|magazine=Billboard|date=August 26, 2017|url=https://www.billboard.com/articles/columns/chart-beat/7942107/taylor-swift-look-what-you-made-me-do-new-song-sales-week-debut-downloads|access-date=August 29, 2017|archive-date=August 29, 2017|archive-url=https://web.archive.org/web/20170829004918/http://www.billboard.com/articles/columns/chart-beat/7942107/taylor-swift-look-what-you-made-me-do-new-song-sales-week-debut-downloads|url-status=live}} One week later, the song ascended from number 77 to number one on the Hot 100 after its first full week of tracking, becoming the fifth-largest rise to the top position and Swift's fifth number-one single in the United States. Ending the record-tying 16-week reign of Luis Fonsi's "Despacito", "Look What You Made Me Do" became one of the most dominant number-one hits of all time, leading ahead of "Despacito" with more than double the Hot 100 points.

The song also topped the nation's Streaming Songs chart with 84.4 million streams, becoming its most streamed song within a week by a female artist at the time and second overall behind the 103 million that Baauer's "Harlem Shake" gained in 2013. The track also had more weekly streams in the US than any other song in 2017. The song stayed atop the charts for three consecutive weeks, tying with American rapper Cardi B's "Bodak Yellow" as the longest-running female at the number one spot on the charts in 2017.

With 353,000 copies sold in its first week, "Look What You Made Me Do" opened atop the US Digital Songs chart and had the country's biggest sales opening since Justin Timberlake's "Can't Stop the Feeling!" in 2016 as well as the best weekly sales for a song by a female artist since Adele's "Hello" in 2015. The track also became the country's first number-one song by a female artist since Sia's "Cheap Thrills" (both in 2016). It additionally was the first solo song by a female to top the US charts since "Hello".{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/7950114/taylor-swift-look-what-you-made-me-do-number-one-hot-100|title=Taylor Swift's 'Look What You Made Me Do' Leaps to No. 1 on Hot 100 With Top Streaming & Sales Week of 2017|magazine=Billboard|first=Gary|last=Trust|date=September 5, 2017|access-date=September 5, 2017|archive-date=September 5, 2017|archive-url=https://web.archive.org/web/20170905133233/http://www.billboard.com/articles/columns/chart-beat/7950114/taylor-swift-look-what-you-made-me-do-number-one-hot-100|url-status=live}} It remained atop the Hot 100 and Streaming Songs charts for a second week with 114,000 copies sold and 61.2 million streams. That week, it was bumped to number two on the Digital Songs chart by Swift's track "...Ready for It?", which debuted at number one with 135,000 digital copies sold. As a result, Swift became the first artist to have two tracks sell over 100,000 digital copies in the nation within a week since Sheeran did so with "Shape of You" and "Castle on the Hill". It also became the first time a female had two songs within the top five of the Hot 100 since 2015 when Swift's songs "Blank Space" and "Shake It Off" respectively were at numbers four and five on the chart.{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/7957955/taylor-swift-hot-100-look-what-you-made-me-do-ready-for-it|title=Taylor Swift at Nos. 1 & 4 on Billboard Hot 100, as Cardi B Moves Up to No. 2|first=Gary|last=Trust|date=September 11, 2017|access-date=September 13, 2017|magazine=Billboard|archive-date=September 12, 2017|archive-url=https://web.archive.org/web/20170912063845/http://www.billboard.com/articles/columns/chart-beat/7957955/taylor-swift-hot-100-look-what-you-made-me-do-ready-for-it|url-status=live}} The single also topped the Mainstream Top 40 chart, becoming Swift's eighth single to do so.{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/7998724/taylor-swift-look-what-you-made-me-do-pop-songs|title=Taylor Swift's 'Look What You Made Me Do' Tops Pop Songs Chart|magazine=Billboard|last=Trust|first=Gary|date=October 16, 2017|access-date=October 17, 2017|archive-date=October 16, 2017|archive-url=https://web.archive.org/web/20171016182515/http://www.billboard.com/articles/columns/chart-beat/7998724/taylor-swift-look-what-you-made-me-do-pop-songs|url-status=live}}

In the United Kingdom, "Look What You Made Me Do" sold 20,000 copies and was streamed 2.4 million times in less than a week.{{cite web|last1=White|first1=Jack|title=Taylor Swift could earn her first UK Number 1 single this Friday|url=http://www.officialcharts.com/chart-news/taylor-swift-could-earn-her-first-uk-number-1-single-this-friday__20284/|publisher=Official Charts Company|access-date=August 29, 2017|date=August 29, 2017|archive-date=August 29, 2017|archive-url=https://web.archive.org/web/20170829180048/http://www.officialcharts.com/chart-news/taylor-swift-could-earn-her-first-uk-number-1-single-this-friday__20284/|url-status=live}} The song debuted at the top of the UK Singles Chart on September 1, 2017 – for the week ending date September 7, 2017, with opening sales of 30,000 copies and 5.3 million streams within the week and becoming Swift's first chart-topping song in Britain.{{cite web|title=Taylor Swift scores first Number 1 on the Official Singles Chart with 'LWYMMD'|url=http://www.officialcharts.com/chart-news/taylor-swift-scores-first-number-1-on-the-official-singles-chart-with-lwymmd__20320/|publisher=Official Charts Company|date=September 1, 2017|access-date=September 1, 2017|first=Jack|last=White|archive-date=June 3, 2013|archive-url=https://web.archive.org/web/20130603124359/https://www.officialcharts.com/chart-news/taylor-swift-scores-first-number-1-on-the-official-singles-chart-with-lwymmd__20320/|url-status=live}} It spent two weeks at the top spot.{{cite web|last1=White|first1=Jack|title=Sam Smith scoops his sixth UK Number 1 single with Too Good at Goodbyes|url=http://www.officialcharts.com/chart-news/sam-smith-scoops-his-sixth-uk-number-1-single-with-too-good-at-goodbyes__20436/|publisher=Official Charts Company|access-date=September 15, 2017|date=September 15, 2017|archive-date=November 18, 2017|archive-url=https://web.archive.org/web/20171118062119/http://www.officialcharts.com/chart-news/sam-smith-scoops-his-sixth-uk-number-1-single-with-too-good-at-goodbyes__20436/|url-status=live}} As of December 2022, "Look What You Made Me Do" has sold over one million combined units in the UK.{{cite web|title=Taylor Swift's Official Top 20 biggest singles in the UK revealed|url=https://www.officialcharts.com/chart-news/taylor-swifts-official-top-20-biggest-singles-in-the-uk-revealed__20273/|publisher=Official Charts Company|date=April 26, 2019|access-date=April 26, 2019|first=Rob|last=Copsey|archive-date=March 21, 2020|archive-url=https://web.archive.org/web/20200321020012/https://www.officialcharts.com/chart-news/taylor-swifts-official-top-20-biggest-singles-in-the-uk-revealed__20273/|url-status=live}}

"Look What You Made Me Do" also debuted at number one on the Irish Singles Chart on September 1, 2017, and became Swift's first song to top the chart in Ireland. "Look What You Made Me Do" opened at number one in Australia on September 2, 2017, becoming her fifth track to top the ARIA Charts.{{cite web|url=http://www.ariacharts.com.au/news/2017/taylor-swift-scores-fifth-1-single|publisher=Australian Recording Industry Association|date=September 2, 2017|access-date=September 2, 2017|title=Taylor Swift Scores Fifth No. 1 Single|archive-date=September 2, 2017|archive-url=https://web.archive.org/web/20170902191138/http://www.ariacharts.com.au/news/2017/taylor-swift-scores-fifth-1-single|url-status=live}} It spent another week at the summit.{{cite web|title=Taylor Swift holds No. 1 for second week|url=http://www.ariacharts.com.au/news/2017/taylor-swift-holds-1-for-second-week|publisher=Australian Recording Industry Association|access-date=September 16, 2017|archive-date=September 17, 2017|archive-url=https://web.archive.org/web/20170917034506/http://www.ariacharts.com.au/news/2017/taylor-swift-holds-1-for-second-week|url-status=live}} The song has been certified seven-times platinum by the Australian Recording Industry Association (ARIA). After debuting at number one on the Canadian Hot 100,{{cite magazine|title=Canadian Music: Top 100 Songs Chart|magazine=Billboard|date=September 16, 2017|url=https://www.billboard.com/charts/canadian-hot-100/2017-09-16|access-date=September 16, 2017|archive-date=September 15, 2017|archive-url=https://web.archive.org/web/20170915012545/http://www.billboard.com/charts/canadian-hot-100/2017-09-16|url-status=live}} "Look What You Made Me Do" was also certified Platinum by Music Canada for shipments of 80,000 units on September 14, 2017. In New Zealand, "Look What You Made Me Do" entered the number one spot on September 4, 2017, becoming Swift's fourth chart-topping single there. In the Philippines, "Look What You Made Me Do" debuted at number seven on the Philippine Hot 100 in its first week. A week later, it ascended to the number one spot, ending the ten-week reign of "Despacito".

Preparation for the music video began in January 2017, while the shooting took place in May.{{cite web|last=Murphy|first=Desiree|title=Exclusive: Todrick Hall Reveals Secrets From Taylor Swift's 'Look What You Made Me Do' Music Video|url=http://www.etonline.com/exclusive-todrick-hall-reveals-secrets-taylor-swifts-look-what-you-made-me-do-music-video-86294|website=Entertainment Tonight|access-date=August 25, 2017|date=August 30, 2017|archive-date=August 30, 2017|archive-url=https://web.archive.org/web/20170830011957/http://www.etonline.com/exclusive-todrick-hall-reveals-secrets-taylor-swifts-look-what-you-made-me-do-music-video-86294|url-status=live}}{{cite web|last=Murphy|first=Desiree|title=Taylor Swift's 'Look What You Made Me Do' Video: Everything We Know About the Snakes, Diamonds, Dancing & More|url=http://www.etonline.com/taylor-swifts-look-what-you-made-me-do-video-everything-we-know-about-snakes-diamonds-dancing-more|website=Entertainment Tonight|access-date=August 30, 2017|date=August 30, 2017|archive-date=August 31, 2017|archive-url=https://web.archive.org/web/20170831011759/http://www.etonline.com/taylor-swifts-look-what-you-made-me-do-video-everything-we-know-about-snakes-diamonds-dancing-more|url-status=live}} The dance was choreographed by Tyce Diorio, who had previously worked with Swift on the video for her 2014 single "Shake It Off". Swift's makeup as a zombie was done by Bill Corso. Post-production of the video lasted until the morning of its release date. A 20-second music video teaser was released on Good Morning America on August 25.{{cite magazine|author1=Maureen Lee Lenker|title=Snake slithers up Taylor Swift's throne in dark, glamorous music video|url=https://ew.com/music/2017/08/25/taylor-swift-look-what-you-made-me-do-music-video-vmas|magazine=Entertainment Weekly|access-date=August 31, 2017|date=August 25, 2017|archive-date=August 31, 2017|archive-url=https://web.archive.org/web/20170831174730/http://ew.com/music/2017/08/25/taylor-swift-look-what-you-made-me-do-music-video-vmas/|url-status=live}}

The song's music video premiered on August 27, 2017, at the 2017 MTV Video Music Awards.{{cite web|url=https://pitchfork.com/news/watch-taylor-swifts-look-what-you-made-me-do-video|title=Watch Taylor Swift's "Look What You Made Me Do" Video|work=Pitchfork|access-date=August 27, 2017|date=August 27, 2017|first1=Matthew|last1=Strauss|first2=Evan|last2=Minsker|archive-date=August 28, 2017|archive-url=https://web.archive.org/web/20170828023902/http://pitchfork.com/news/watch-taylor-swifts-look-what-you-made-me-do-video/|url-status=live}} The video broke the record for the most-watched video within 24 hours by achieving 43.2 million views on YouTube on its first day. It topped the 27.7 million Vevo views Adele's "Hello" attracted in that timeframe, as well as the 36 million YouTube views of Psy's "Gentleman" video.{{cite journal|title=Taylor Swift's 'Look What You Made Me Do' Smashes YouTube's 24-Hour Record, Crushing Psy|url=https://variety.com/2017/digital/news/taylor-swifts-look-what-you-made-me-do-smashes-youtubes-24-hour-record-crushing-psy-1202541558|journal=Variety|access-date=August 29, 2017|date=August 29, 2017|archive-date=August 29, 2017|archive-url=https://web.archive.org/web/20170829195732/http://variety.com/2017/digital/news/taylor-swifts-look-what-you-made-me-do-smashes-youtubes-24-hour-record-crushing-psy-1202541558/|url-status=live}}{{cite news|last=Lewis|first=Randy|title=Taylor Swift's 'Look What You Made Me Do' video bashes another YouTube record|url=https://www.latimes.com/entertainment/la-et-entertainment-news-updates-august-taylor-swift-s-look-what-you-made-me-1503967193-htmlstory.html|work=Los Angeles Times|access-date=August 28, 2017|date=August 29, 2017|archive-date=August 29, 2017|archive-url=https://web.archive.org/web/20170829024355/http://www.latimes.com/entertainment/la-et-entertainment-news-updates-august-taylor-swift-s-look-what-you-made-me-1503967193-htmlstory.html|url-status=live}}{{cite web|title=Taylor Swift's 'Look What You Made Me Do' Video Hit 100 Million Views in Less Than Four Days|url=https://www.forbes.com/sites/hughmcintyre/2017/08/31/taylor-swifts-look-what-you-made-me-do-hit-100-million-views-in-less-than-four-days/#666cc0991ff1|work=Forbes|date=August 31, 2017|access-date=August 31, 2017|first=Hugh|last=McIntyre|archive-date=September 1, 2017|archive-url=https://web.archive.org/web/20170901063103/https://www.forbes.com/sites/hughmcintyre/2017/08/31/taylor-swifts-look-what-you-made-me-do-hit-100-million-views-in-less-than-four-days/#666cc0991ff1|url-status=live}} It was viewed at an average 30,000 times per minute in its first 24 hours, with views reaching over three million views per hour.{{cite magazine|url=https://www.billboard.com/pro/taylor-swift-psy-youtube-24-hour-streams-record|title=Taylor Swift Tops PSY's 24-Hour YouTube Record With 'Look What You Made Me Do'|first=Tatiana|last=Cirisano|magazine=Billboard|date=August 29, 2017|access-date=August 30, 2017|archive-date=August 30, 2017|archive-url=https://web.archive.org/web/20170830193755/http://www.billboard.com/amp/articles/columns/pop/7949028/taylor-swift-psy-youtube-24-hour-streams-record|url-status=live}} The video was named the fifth-best music video of 2017 by Rolling Stone{{Cite magazine|url=https://www.rollingstone.com/music/music-lists/10-best-music-videos-of-2017-196768/|title=10 Best Music Videos of 2017|last1=Ducker|first1=Eric|date=December 27, 2017|magazine=Rolling Stone|language=en-US|access-date=September 30, 2019|archive-date=September 30, 2019|archive-url=https://web.archive.org/web/20190930182546/https://www.rollingstone.com/music/music-lists/10-best-music-videos-of-2017-196768/|url-status=live}} and the seventh-best music video of 2017 by Billboard.{{Cite magazine|url=https://www.billboard.com/articles/events/year-in-music-2017/8085432/best-music-videos-2017-selena-gomez-jay-z-kendrick-lamar|title=The 10 Best Music Videos of 2017: Critics' Picks|magazine=Billboard|access-date=September 30, 2019|archive-date=September 30, 2019|archive-url=https://web.archive.org/web/20190930182550/https://www.billboard.com/articles/events/year-in-music-2017/8085432/best-music-videos-2017-selena-gomez-jay-z-kendrick-lamar|url-status=live}} In 2020, Parade ranked the video 20th on the list of 71 Best Music Videos of All Time.{{cite news|last=Sager|first=Jessica|url=https://parade.com/1048862/jessicasager/best-music-videos-of-all-time/|title=Stop, Look and Listen—These Are the 71 Best Music Videos Of All Time|date=July 6, 2020|magazine=Parade|access-date=March 30, 2021|archive-date=February 25, 2021|archive-url=https://web.archive.org/web/20210225024825/https://parade.com/1048862/jessicasager/best-music-videos-of-all-time/|url-status=live}}

File:Taylor Swift - Look What You Made Me Do (music video screenshot).png

Swift has said that part of the premise of the video is rooted in the idea that, "If everything you write about me was true, this is how ridiculous it would look."Apple Music It is a satirical send-up of media theories about her true intentions that have little validity. The video begins with an overhead shot of a cemetery before the camera zooms in on a grave with a headstone that reads "Here lies Taylor Swift's reputation." After that, a zombie Swift, wearing the dress from her "Out of the Woods" music video, crawls out of the grave before proceeding to dig another grave for her Met Gala 2014 self. The next scene shows Swift in a bathtub filled with diamonds, with a necklace spelling out "No" next to a ring, supposedly sending up tabloid press rumors of her past romantic relationships. She is then seen seated on a throne while snakes surround her and serve tea. Swift later crashes her golden Bugatti Veyron on a post and sings the song's chorus holding a Grammy as the paparazzi take photos. She is also seen swinging inside a golden cage, robbing a streaming company in a cat mask, and leading a motorcycle gang. Afterward, she gathers a group of women at "Squad U" and dances with a group of men in another room. Then, she is seen standing on top of the wing of a plane in an airport hangar, sawing off the wing in half and spray-painting "reputation" in pink on the side of the plane. At the video's climax, Swift is seen standing on a T-shaped throne mountain while clones of herself (from her past music videos, stage performances, and red-carpet appearances) struggle and fight against each other trying to reach her. The Swift at the top of the mountain stretches out her arms, and all the other Swifts fall off the mountain, while Swift from another scene picks up a phone and says "I'm sorry, the old Taylor can't come to the phone right now. Why? Oh, 'cause she's dead!" The video concludes with a scene of a line-up of surviving Swift clones bowing in the hangar while Swift stands and watches on the wing of the plane. The clones bicker with one another, describing each other as "so fake" and "playing the victim". The 2009 VMA Swift clone then says "I would very much like to be excluded from this narrative", resulting in the other Swifts yelling at her to "shut up!" in unison.{{cite magazine|url=https://www.rollingstone.com/music/videos/taylor-swifts-look-what-you-made-me-do-video-is-self-parody-w499753|title=Watch Taylor Swift Mock Herself in Dark 'Look What You Made Me Do' Video|last=Spanos|first=Brittany|magazine=Rolling Stone|date=August 27, 2017|access-date=August 31, 2017|archive-date=August 30, 2017|archive-url=https://web.archive.org/web/20170830204641/http://www.rollingstone.com/music/videos/taylor-swifts-look-what-you-made-me-do-video-is-self-parody-w499753|url-status=live}}{{cite news|last1=Yahr|first1=Emily|title=Taylor Swift knows you've been making fun of her. Here's how her new video responds|url=https://www.washingtonpost.com/news/arts-and-entertainment/wp/2017/08/28/taylor-swift-knows-youve-been-making-fun-of-her-heres-how-her-new-video-responds/|newspaper=The Washington Post|access-date=August 28, 2017|date=August 28, 2017|archive-date=September 4, 2017|archive-url=https://web.archive.org/web/20170904072452/https://www.washingtonpost.com/news/arts-and-entertainment/wp/2017/08/28/taylor-swift-knows-youve-been-making-fun-of-her-heres-how-her-new-video-responds/|url-status=live}}

Several scenes from the music video were compared to the works of Croatian singer Severina, particularly the scene with the group of women at "Squad U" and the scene with the T-shaped throne. The former was compared to her 2016 music video for "Silikoni", and the latter was compared to the performances from her 2013 Dobrodošao u Klub Tour.{{cite web |url=https://dnevnik.hr/showbuzz/omg/taylor-swift-iskopirala-severinu---487572.html |title=Taylor Swift iskopirala Severinu? Spot koji je uzdrmao svijet inspirirala Seve? |language=hr |author=B. M. |website=Dnevnik.hr |date=August 31, 2017 |accessdate=August 22, 2022 |archive-date=August 22, 2022 |archive-url=https://web.archive.org/web/20220822131203/https://dnevnik.hr/showbuzz/omg/taylor-swift-iskopirala-severinu---487572.html |url-status=live }}{{cite web |title=VIDEO Taylor Swift iskopirala Severinu? |author=J. Mi |url=https://www.index.hr/magazin/clanak/video-taylor-swift-iskopirala-severinu/991647.aspx |website=Index.hr |language=hr |date=August 31, 2017 |accessdate=August 22, 2022 |archive-date=August 22, 2022 |archive-url=https://web.archive.org/web/20220822131203/https://www.index.hr/magazin/clanak/video-taylor-swift-iskopirala-severinu/991647.aspx |url-status=live }}{{cite web |url=https://www.rtl.hr/show/domace-zvijezde/obozavatelji-imaju-teoriju-taylor-swift-je-u-novom-spotu-iskopirala-severinu-8af86cea-b9f0-11ec-8c4b-0242ac120062 |title=Obožavatelji imaju teoriju: Taylor Swift je u novom spotu iskopirala Severinu? |date=September 1, 2017 |accessdate=August 22, 2022 |website=RTL.hr |archive-date=August 22, 2022 |archive-url=https://web.archive.org/web/20220822131414/https://www.rtl.hr/show/domace-zvijezde/obozavatelji-imaju-teoriju-taylor-swift-je-u-novom-spotu-iskopirala-severinu-8af86cea-b9f0-11ec-8c4b-0242ac120062 |url-status=live }}

The video contains numerous hidden meanings and references. In the opening scene, there is a subtle "Nils Sjöberg" tombstone shown when Swift is digging up a grave, referencing the pseudonym she used for a songwriting credit on Calvin Harris' 2016 single "This Is What You Came For".{{cite news|title=8 Things You Might Have Missed in Taylor's 'Look What You Made Me Do' Video|url=http://www.huffingtonpost.com.au/2017/08/27/8-things-you-might-have-missed-in-taylors-look-what-you-made-me-do-video_a_23187446|work=HuffPost|date=August 28, 2017|access-date=August 31, 2017|first=Mat|last=Whitehead|archive-date=August 31, 2017|archive-url=https://web.archive.org/web/20170831074408/http://www.huffingtonpost.com.au/2017/08/27/8-things-you-might-have-missed-in-taylors-look-what-you-made-me-do-video_a_23187446/|url-status=live}} Similarly, Swift—masked as a cadaveric version of herself in the "Out of the Woods" music video—was shown digging a grave for herself in the gown worn to the 2014 Met Gala.{{cite news |last1=Acuna |first1=Kirsten |title=We decoded all the different looks in Taylor Swift's music video — here's what they mean |url=https://www.insider.com/taylor-swift-look-what-you-made-me-do-looks-2017-8 |access-date=July 6, 2020 |work=Insider |date=August 30, 2017 |archive-date=February 10, 2023 |archive-url=https://web.archive.org/web/20230210172247/https://www.insider.com/taylor-swift-look-what-you-made-me-do-looks-2017-8 |url-status=live }} The zombie Swift rising from her supposed "grave" is also speculated to be a subtle reference to Michael Jackson's Thriller music video, which showcases a zombie rising from their grave very similarly to the position Swift was in.{{Cite web |date=2017-08-28 |title=Here Are All of the References Taylor Swift Made in the "Look What You Made Me Do" Video |url=https://www.vogue.com/article/taylor-swift-look-what-you-made-me-do-video-references |access-date=2023-11-02 |website=Vogue |language=en-US}}{{Cite web |date=2017-08-28 |title=All the References to Better Music Videos in Taylor Swift's "Look What You Made Me Do" |url=https://www.wmagazine.com/story/taylor-swift-look-what-you-made-me-do-video-homage-or-ripoff |access-date=2023-11-02 |website=W Magazine |language=en}} A single dollar bill in the bathtub full of diamonds that she bathes in was also speculated to symbolize the dollar she was awarded for winning a sexual assault trial earlier in 2017. Interpretations for the bathtub scene were contrasting. Some believe that it is a response to media statements teasing that she "cries in a marble bathtub surrounded by pearls" with the necklace spelling "no" next to a ring sending up tabloid media rumors of her relationships.{{cite web|url=https://www.buzzfeed.com/marcusjones/taylor-swift-look-what-you-made-me-do-bathtub-jewels|title=Here's Why Some People Are Mad at Taylor Swift's New Video|last=Jones|first=Marcus|work=BuzzFeed|access-date=August 31, 2017|date=August 28, 2017|archive-date=August 30, 2017|archive-url=https://web.archive.org/web/20170830092147/https://www.buzzfeed.com/marcusjones/taylor-swift-look-what-you-made-me-do-bathtub-jewels|url-status=live}} Others speculate that the bathtub scene is a jibe at Kim Kardashian, the then-wife of Swift's long-time feuding partner, Kanye West. Some viewers took the scene as a reference to Kardashian's 2016 robbery, in which she was robbed of jewelry worth over $10 million while held at gunpoint at a hotel in Paris, France.{{cite news|last1=O'Connor|first1=Roisin|title=Taylor Swift's diamond bath in the LWYMMD video was worth more than $10 million|url=https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-lwymmd-video-diamonds-bath-snake-ring-kim-kardashian-paris-robbery-gun-diss-a7919421.html|access-date=February 25, 2018|work=The Independent|date=August 30, 2017|archive-date=February 26, 2018|archive-url=https://web.archive.org/web/20180226043015/http://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-lwymmd-video-diamonds-bath-snake-ring-kim-kardashian-paris-robbery-gun-diss-a7919421.html|url-status=live}}{{cite news|last1=Serhan|first1=Yasmeen|title=The $10 Million Robbery of Kim Kardashian West|url=https://www.theatlantic.com/news/archive/2016/10/kim-kardashian-robbery/502673/|access-date=February 25, 2018|work=The Atlantic|date=October 3, 2016|archive-date=February 26, 2018|archive-url=https://web.archive.org/web/20180226032555/https://www.theatlantic.com/news/archive/2016/10/kim-kardashian-robbery/502673/|url-status=live}}

In a separate scene, Swift is shown sitting atop a golden throne, where a carving of the phrase "Et tu, Brute?" could be seen on the armrest, a reference to William Shakespeare's drama Julius Caesar. Swift's infamous title as a "snake" during her hiatus{{cite web|title=Taylor Swift and snakes: The backstory|url=https://edition.cnn.com/2017/08/22/entertainment/taylor-swift-snakes/index.html|work=CNN|date=August 23, 2017|access-date=August 31, 2017|first=Lisa Respers|last=France|archive-date=August 30, 2017|archive-url=https://web.archive.org/web/20170830003006/http://edition.cnn.com/2017/08/22/entertainment/taylor-swift-snakes/index.html|url-status=live}} was also represented when a snake slithers onto the throne to serve Swift some tea. The scene where Swift's car crashes and is surrounded by paparazzi was speculated by some to be a jab at Katy Perry, as Swift's hairstyle is similar to Perry's in the scene and the car crash itself is reminiscent of the one in Perry's music video for "Unconditionally" (2013). The sports car was also suspected to be a reminder of a car in Perry's "Waking Up in Vegas" (2009) video, which Kahn also directed. However, given the video's theme of mocking the media, the car crash scene likely makes fun of the theory that Swift's real fallout with Perry was a dramatized act for publicity and album material. Swift is ridiculing the idea that she would damage her friendships for business gains, with the car crash being a metaphor for her feud with Perry and the Grammy Award in her hands in the wreckage symbolizing the awards won from the songs "inspired" by the aforementioned feud. Swift's withdrawal of her entire music catalog from streaming services and the media's claims that she was doing this for greed and to start her streaming company was hinted at when Swift and her crew robbed a streaming company's money vault in the video.

Swift leading an army of tall, skinny, and robotic women at a "Squad U" gathering poked fun at the media's accusations that her close group of friends were artificial and had unrealistic body shapes. During the second chorus, Swift is seen with eight men, each of whom revealed an "I Heart TS" crop top after unbuttoning a jacket at her command. This scene mocks the idea that Swift forced her then-boyfriend Tom Hiddleston to wear an "I Heart TS" tank top. During the bridge, Swift stands on a mountain of clones of her past selves, which reiterates that she is leaving behind her "America's Sweetheart" image and embracing her newfound role as an evil "snake". The clones are wearing various noteworthy outfits that Swift herself previously wore. The shirt that her "You Belong with Me" music video clone wears, however, is slightly different from the original one: this time, the names of her current close friends are scribbled on it.{{cite magazine|url=https://www.rollingstone.com/music/news/taylor-swifts-look-what-you-made-me-do-video-decoded-w499918|title=Taylor Swift's 'Look What You Made Me Do' Video Decoded: 13 Things You Missed|last=Chen|first=Joyce|magazine=Rolling Stone|access-date=August 31, 2017|date=August 28, 2017|archive-date=August 30, 2017|archive-url=https://web.archive.org/web/20170830233634/http://www.rollingstone.com/music/news/taylor-swifts-look-what-you-made-me-do-video-decoded-w499918|url-status=live}}

The video's ending features an assembly of "old Taylors" in front of a private jet who are talking amongst one another and making snide references to the many false and exaggerated media portrayals of her throughout her career. These include claims that Swift fakes her classic surprised face at award shows; that her "nice girl" façade masks a truly mean, manipulative personality; accusations that Swift always plays the victim instead of taking responsibility for her actions and decisions; and numerous mentions of her 2016 feud with Kanye West and Kim Kardashian, ignited by the release of his 2016 song "Famous". Examples include the "that bitch" line in "Famous" which Swift had disapproved of, and Kardashian illegally recording and editing Swift's phone call with West.{{cite web|title=Taylor Swift's new music video: A guide to what it all means|url=https://edition.cnn.com/2017/08/28/entertainment/taylor-swift-new-music-video-guide/index.html|work=CNN|date=July 18, 2016|access-date=February 27, 2021|last=France|first=Lisa|archive-date=May 13, 2021|archive-url=https://web.archive.org/web/20210513201211/https://edition.cnn.com/2017/08/28/entertainment/taylor-swift-new-music-video-guide/index.html|url-status=live}} In June 2016, discussing the relationship between her and West after the release of "Famous", Swift wrote on Instagram, "I would very much like to be excluded from this narrative."{{cite web|title=Taylor Swift: "I Would Very Much Like To Be Excluded From This Narrative"|url=http://www.thefader.com/2016/07/18/taylor-swift-responds-kim-kardashian-kanye-video|work=The Fader|date=July 18, 2016|access-date=August 31, 2017|last=Tanzer|first=Myles|archive-date=September 1, 2017|archive-url=https://web.archive.org/web/20170901022915/http://www.thefader.com/2016/07/18/taylor-swift-responds-kim-kardashian-kanye-video|url-status=live}} The same line is spoken by the 2009 MTV Video Music Awards Taylor clone just before the video ends.{{cite web|title=It's Taylor Swift vs. Taylor Swift in "Look What You Made Me Do" video|url=http://abcnewsradioonline.com/music-news/2017/8/28/its-taylor-swift-vs-taylor-swift-in-look-what-you-made-me-do.html|publisher=ABC|date=August 28, 2017|access-date=August 31, 2017|archive-date=September 1, 2017|archive-url=https://web.archive.org/web/20170901032209/http://abcnewsradioonline.com/music-news/2017/8/28/its-taylor-swift-vs-taylor-swift-in-look-what-you-made-me-do.html|url-status=live}}{{cite web|title=Taylor Swift's "Look What You Made Me Do" Music Video Is Finally Here|url=http://www.newsweek.com/taylor-swift-look-what-you-made-me-do-video-vmas-reputation-655723|work=Newsweek|date=August 27, 2017|access-date=August 31, 2017|first=Zach|last=Schonfeld|archive-date=August 31, 2017|archive-url=https://web.archive.org/web/20170831052048/http://www.newsweek.com/taylor-swift-look-what-you-made-me-do-video-vmas-reputation-655723|url-status=live}} She is wearing the same outfit Swift had worn during the actual 2009 MTV Video Music Awards when West infamously interrupted her acceptance speech for the Best Female Video award and ignited tensions between the two for the first time.{{cite web|title=All the Old Taylors in Taylor Swift's "Look What You Made Me Do"|url=http://www.elle.com/culture/news/a47681/old-taylors-in-taylor-swift-look-what-you-made-me-do|work=Elle|first=Sally|last=Holmes|date=August 28, 2017|access-date=August 31, 2017|archive-date=August 29, 2017|archive-url=https://web.archive.org/web/20170829033259/http://www.elle.com/culture/news/a47681/old-taylors-in-taylor-swift-look-what-you-made-me-do/|url-status=live}}

{{Multiple image

| total_width = 300

| image1 = Taylor Swift - Reputation Tour Seattle - Look What You Made Me Do (cropped).jpg

| alt1 = Taylor Swift singing on a microphone, dressed in a black suit with golden accents

| image2 = Taylor Swift The Eras Tour Reputation Era Set (53109853495) (cropped).jpg

| alt2 = Swift singing on a microphone dressed in an asymmetrical bodysuit with snake embroidery

| footer = Swift performing "Look What You Made Me Do" on her Reputation Stadium Tour in 2018 (left) and the Eras Tour in 2023 (right)

}}

Swift performed "Look What You Made Me Do" live for the first time as part of the KIIS-FM Jingle Ball 2017 on December 1, 2017, in Inglewood, California.{{cite magazine|url=https://www.billboard.com/articles/columns/pop/8054965/taylor-swift-reputation-end-game-ed-sheeran-kiis-fm-jingle-ball-2017|title=Watch Taylor Swift Perform 'End Game' With Ed Sheeran at Jingle Ball|date=December 2, 2017|access-date=December 2, 2017|last=Peters|first=Mitchell|magazine=Billboard|archive-date=December 3, 2017|archive-url=https://web.archive.org/web/20171203050956/https://www.billboard.com/articles/columns/pop/8054965/taylor-swift-reputation-end-game-ed-sheeran-kiis-fm-jingle-ball-2017|url-status=live}} Two days later, Swift returned onstage to perform the song again as part of 99.7 Now!'s Poptopia in San Jose, California with the same setlist.{{cite web|url=http://www.mercurynews.com/2017/12/03/haters-beware-taylor-swift-is-back-on-top-again-and-ready-to-dominate-2018/|title=Haters, beware – Taylor Swift is back on top again and ready to dominate 2018|last=Harrington|first=Jim|work=The Mercury News|date=December 3, 2017|access-date=December 5, 2017|archive-date=December 4, 2017|archive-url=https://web.archive.org/web/20171204230910/http://www.mercurynews.com/2017/12/03/haters-beware-taylor-swift-is-back-on-top-again-and-ready-to-dominate-2018/|url-status=live}} The next week Swift sang the song on three other occasions; the B96 Chicago and Pepsi Jingle Bash 2017 in Chicago, the Z100 Jingle Ball 2017 in New York City, and the Jingle Bell Ball 2017 in London.{{cite web|url=https://www.chicagotribune.com/entertainment/ct-ent-jingle-bash-review-allstate-1209-story.html|title=Taylor Swift and Backstreet Boys defy fest formula at Jingle Bash|last=Klein|first=Joshua|work=Chicago Tribune|date=December 8, 2017|access-date=December 11, 2017|archive-date=December 10, 2017|archive-url=https://web.archive.org/web/20171210212547/http://www.chicagotribune.com/entertainment/ct-ent-jingle-bash-review-allstate-1209-story.html|url-status=live}}{{cite magazine|url=https://www.billboard.com/articles/news/concerts/8062831/iheartradio-jingle-ball-nyc-recap-msg-z100-taylor-swift-ed-sheeran-charlie-puth|title=Charlie Puth Tributes Chris Cornell, Taylor Swift and Ed Sheeran Team Up Again & More From iHeartRadio's Z100 Jingle Ball in NYC|last=Weatherby|first=Taylor|magazine=Billboard|date=December 9, 2017|access-date=December 11, 2017|archive-date=December 10, 2017|archive-url=https://web.archive.org/web/20171210054441/https://www.billboard.com/articles/news/concerts/8062831/iheartradio-jingle-ball-nyc-recap-msg-z100-taylor-swift-ed-sheeran-charlie-puth|url-status=live}}{{cite web|url=http://www.capitalfm.com/artists/taylor-swift/performances/jingle-bell-ball-2017-set-list/|title=Taylor Swift OWNED The #CapitalJBB Stage & Brought All Her Biggest Hits For This Iconic Performance|work=Capital|date=December 10, 2017|access-date=December 11, 2017|archive-date=December 11, 2017|archive-url=https://web.archive.org/web/20171211024528/http://www.capitalfm.com/artists/taylor-swift/performances/jingle-bell-ball-2017-set-list/|url-status=live}}

The song was also a regular part of her set list for the Reputation Stadium Tour, with a tilted throne and golden snakes; while there are snakes on the high screen in the back during the part where she sings, "I don't trust nobody and nobody trust me, I'll be the actress starring in your bad dreams", a large floating cobra appears onstage with the line from the bridge announcing the death of the "Old Taylor" spoken by comedian Tiffany Haddish.{{cite magazine |last=Warner |first=Denise |date=May 9, 2018 |title=Tiffany Haddish Appears on Screen During Taylor Swift's 'Reputation' Tour |url=https://www.billboard.com/articles/columns/pop/8455192/tiffany-haddish-taylor-swifts-reputation-tour |magazine=Billboard |access-date=May 14, 2018 |archive-date=May 26, 2018 |archive-url=https://web.archive.org/web/20180526022513/https://www.billboard.com/articles/columns/pop/8455192/tiffany-haddish-taylor-swifts-reputation-tour |url-status=live }}{{cite magazine|url=https://www.billboard.com/articles/columns/pop/8455216/taylor-swift-reputation-tour-set-list |title=Here Are All the Songs Taylor Swift Played on the Opening Night of the Reputation Tour|magazine= Billboard|location=US|access-date=November 29, 2018|archive-date= May 22, 2018|archive-url=https://web.archive.org/web/20180522091658/https://www.billboard.com/articles/columns/pop/8455216/taylor-swift-reputation-tour-set-list|url-status=live}} Swift included "Look What You Made Me Do" on the set list of the Eras Tour (2023–2024).{{Cite web |last=Shafer |first=Ellise |date=2023-03-18 |title=Taylor Swift Eras Tour: The Full Setlist From Opening Night |url=https://variety.com/2023/music/news/taylor-swift-eras-tour-setlist-1235552488/ |access-date=2023-03-19 |website=Variety |language=en-US |archive-date=March 18, 2023 |archive-url=https://web.archive.org/web/20230318073358/https://variety.com/2023/music/news/taylor-swift-eras-tour-setlist-1235552488/ |url-status=live }} On the Eras Tour, while Swift is performing "Look What You Made Me Do," she is surrounded by her backup singers and dancers, who are dressed as various past versions of herself and trapped inside large clear boxes. {{Cite web |last=Gularte |first=Alejandra |date=2023-11-28 |title=You Missed These Easter Eggs on Taylor Swift's Eras Tour |url=https://www.vulture.com/article/taylor-swifts-eras-tour-easter-eggs.html |access-date=2024-11-20 |website=Vulture |language=en}} This iconography is similar to that which was used in the music video. Prior to the announcement and release of Speak Now (Taylor's Version), many fans noticed Taylor pounding on the box with the dancer dressed in the Speak-Now-era purple halter dress, and speculated that this interaction signaled that Speak Now would be the next album to be rerecorded. {{Cite magazine |last=Rowley |first=Glenn |date=2023-05-16 |title=Here Are the Easter Eggs on Taylor Swift's The Eras Tour |url=https://www.billboard.com/lists/taylor-swift-eras-tour-easter-eggs/ |access-date=2024-11-20 |magazine=Billboard |language=en-US}}

ABC used "Look What You Made Me Do" in a promotional video for its Shonda Rhimes' Thursday line-up an hour after its release.{{cite journal |last=Lynch |first=Jason |date=August 25, 2017 |title=ABC Is Already Using Taylor Swift's New Song 'Look What You Made Me Do' to Promote TGIT |url=http://www.adweek.com/tv-video/abc-is-already-using-taylor-swifts-new-song-look-what-you-made-me-do-to-promote-tgit/ |url-status=live |journal=Adweek |archive-url=https://web.archive.org/web/20170828072046/http://www.adweek.com/tv-video/abc-is-already-using-taylor-swifts-new-song-look-what-you-made-me-do-to-promote-tgit |archive-date=August 28, 2017 |access-date=August 26, 2017}} ESPN used the song in Saturday Night Football advertisements for the season-opening game between Alabama and Florida State, which was aired on ABC on September 2 along with her other song "...Ready for It?".{{cite journal |last=Joseph |first=Andrew |date=August 28, 2017 |title=ESPN using Taylor Swift's song for college football ads |url=https://www.usatoday.com/story/sports/ftw/2017/08/28/college-football-fans-are-furious-that-espn-is-using-taylor-swifts-new-song-for-promos/105070314/ |url-status=live |journal=USA Today |archive-url=https://web.archive.org/web/20170830102251/https://www.usatoday.com/story/sports/ftw/2017/08/28/college-football-fans-are-furious-that-espn-is-using-taylor-swifts-new-song-for-promos/105070314/ |archive-date=August 30, 2017 |access-date=August 28, 2017}} In the South Park episode "Moss Piglets", the water bears in Timmy and Jimmy's experiment for the science fair dance to the song in response to Swift's singing. The song was used in the trailer for the 2019 comedy film Murder Mystery.{{cite AV media |url=https://www.youtube.com/watch?v=5YEVQDr2f3Q |title=Murder Mystery | Trailer | Netflix |date=April 26, 2019 |type=Trailer |publisher=Netflix |time=1 minute 17 seconds |access-date=April 28, 2019 |archive-url=https://web.archive.org/web/20190428074818/https://www.youtube.com/watch?v=5YEVQDr2f3Q |archive-date=April 28, 2019 |url-status=live}} American actress Reese Witherspoon performs the song for the jukebox musical film, Sing 2, in the role of Rosita.{{Cite web |last=Kusiak |first=Lindsay |date=January 19, 2022 |title=Sing 2 Soundtrack Guide: Every Song |url=https://screenrant.com/sing-2-soundtrack-guide-every-song-explained/ |url-status=live |archive-url=https://web.archive.org/web/20220303160525/https://screenrant.com/sing-2-soundtrack-guide-every-song-explained/amp/ |archive-date=March 3, 2022 |access-date=March 3, 2022 |website=ScreenRant}}

A cover version of "Look What You Made Me Do" was recorded by the band Jack Leopards & the Dolphin Club, and produced by Antonoff and Nils Sjöberg, the latter being a pseudonym that Swift first used as a co-writer for the song "This Is What You Came For" by Calvin Harris featuring Rihanna. The cover was featured in the opening credits of "Beautiful Monster", an episode of the television show Killing Eve that aired on May 24, 2020, and subsequently released on digital music platforms. There is no documentation of the band's existence before the release of the cover,{{cite web |last=Monroe |first=Jazz |date=May 25, 2020 |title=Taylor Swift and Jack Antonoff Team for Mysterious "Look What You Made Me Do" Cover on Killing Eve |url=https://pitchfork.com/news/taylor-swift-and-jack-antonoff-team-for-mysterious-look-what-you-made-me-do-cover-on-killing-eve/ |url-status=live |archive-url=https://web.archive.org/web/20200528205312/https://pitchfork.com/news/taylor-swift-and-jack-antonoff-team-for-mysterious-look-what-you-made-me-do-cover-on-killing-eve/ |archive-date=May 28, 2020 |access-date=May 26, 2020 |website=Pitchfork}} and it was speculated the person singing was Swift's brother Austin Swift.{{cite magazine |last=Willman |first=Chris |date=May 25, 2020 |title=Taylor Swift's (Apparent) Remake of 'Look What You Made Me Do' with Brother Austin Fires Up Fandom |url=https://variety.com/2020/music/news/taylor-swift-brother-austin-look-what-you-made-me-do-killing-eve-1234615703/ |url-status=live |magazine=Variety |archive-url=https://web.archive.org/web/20200526064452/https://variety.com/2020/music/news/taylor-swift-brother-austin-look-what-you-made-me-do-killing-eve-1234615703/ |archive-date=May 26, 2020 |access-date=May 26, 2020}}{{cite news |last=Sakzewski |first=Emily |date=May 26, 2020 |title=What Taylor Swift's mysterious Killing Eve cover could mean in her feud with Scooter Braun |website=ABC News |url=https://www.abc.net.au/news/2020-05-26/what-taylor-swift-killing-eve-cover-means-for-scooter-braun-feud/12286020 |url-status=live |access-date=May 26, 2020 |archive-url=https://web.archive.org/web/20200526183728/https://www.abc.net.au/news/2020-05-26/what-taylor-swift-killing-eve-cover-means-for-scooter-braun-feud/12286020 |archive-date=May 26, 2020}} Fans also interpreted the cover to be Swift's way of bypassing potential licensing issues with her former label Big Machine Records and its owner Scooter Braun, with whom Swift is involved in a dispute regarding Braun's acquisition of the label and, subsequently, the master recordings of her back catalogue.{{cite web |last=Richards |first=Will |date=May 25, 2020 |title=Taylor Swift fans think new 'Killing Eve' cover is her getting back at Scooter Braun |url=https://www.nme.com/news/music/taylor-swift-posts-mysterious-cover-used-on-killing-eve-2675401 |url-status=live |archive-url=https://web.archive.org/web/20200603184445/https://www.nme.com/news/music/taylor-swift-posts-mysterious-cover-used-on-killing-eve-2675401 |archive-date=June 3, 2020 |access-date=May 26, 2020 |website=NME}}

Credits are adapted from the liner notes of Reputation.{{cite AV media notes |title=Reputation |others= |year=2017 |type=CD booklet |publisher=Big Machine Records |last=Swift |first=Taylor |author-link=Taylor Swift}}

{{div col|colwidth=30em}}

• Taylor Swift – vocals, songwriter, producer
• Jack Antonoff – producer, songwriter, programming, instruments
• Richard Fairbrass – songwriter, interpolation
• Fred Fairbrass – songwriter, interpolation
• Bob Manzoli – songwriter, interpolation
• Laura Sisk – engineer
• Serban Ghenea – mixing
• John Hanes – mix engineer
• Randy Merrill – mastering
• Evan Smith – saxophones
• Victoria Parker – violins
• Phillip A. Peterson – cellos

{{div col end}}

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{{Certification Table Top|caption=Certifications for "Look What You Made Me Do"}}

{{Certification Table Entry|region=Australia|award=Platinum|number=7|type=single|relyear=2018|certyear=2024|access-date=June 14, 2024|refname="ARIA2024"}}

{{Certification Table Entry|region=Austria|artist=Taylor Swift|title=Look What You Made Me Do|award=Platinum|type=single|relyear=2017|certyear=2024|access-date=May 29, 2024}}

{{Certification Table Entry|region=Belgium|award=Gold|type=single|relyear=2017|certyear=2017|certmonth=10|accessdate=October 11, 2021}}

{{Certification Table Entry|region=Brazil|artist=Taylor Swift|title=Look What You Made Me Do|type=single|award=Diamond|number=2|relyear=2018|certyear=2024|access-date=July 23, 2024}}

{{Certification Table Entry|region=Canada|artist=Taylor Swift|title=Look What You Made Me Do|type=single|award=Platinum|number=3|relyear=2017|certyear=2018|access-date=May 18, 2018|refname=MC}}

{{Certification Table Entry|region=Denmark|artist=Taylor Swift|title=Look What You Made Me Do|award=Gold|type=single|relyear=2017|certyear=2020|id=9098|access-date=April 1, 2020}}

{{Certification Table Entry|region=France|artist=Taylor Swift|title=Look What You Made Me Do|award=Platinum|type=single|relyear=2017|certyear=2025|certmonth=3|access-date=March 31, 2025}}

{{Certification Table Entry|region=Germany|artist=Taylor Swift|title=Look What You Made Me Do|award=Gold|type=single|relyear=2017|certyear=2017|access-date=December 13, 2017}}

{{Certification Table Entry|region=Italy|artist=Taylor Swift|title=Look What You Made Me Do|award=Platinum|type=single|relyear=2017|certyear=2017|access-date=November 13, 2017|id=4990}}

{{Certification Table Entry|region=New Zealand|artist=Taylor Swift|title=Look What You Made Me Do|type=single|award=Platinum|number=3|access-date=December 19, 2024|source=radioscope|relyear=2017|certyear=2024}}

{{Certification Table Entry|artist=Taylor Swift|title=Look What You Made Me Do|region=Norway|relyear=2017|certyear=2020|award=Platinum|type=single|access-date=October 29, 2020}}

{{Certification Table Entry|region=Poland|artist=Taylor Swift|title=Look What You Made Me Do|award=Platinum|number=2|type=single|relyear=2017|certyear=2020|access-date=May 7, 2020}}

{{Certification Table Entry|region=Portugal|artist=Taylor Swift|title=Look What You Made Me Do|award=Platinum|type=single|relyear=2017|certyear=2022|id=file_2022-05-13-15-04-29.pdf|access-date=May 23, 2022}}

{{Certification Table Entry|region=Spain|artist=Taylor Swift|title=Look What You Made Me Do|award=Platinum|type=single|relyear=2017|certyear=2024|id=taylor-swift-look-what-you-made-me-do|access-date=January 12, 2024}}

{{Certification Table Entry|region=Sweden|award=Platinum|number=2|artist=Taylor Swift|title=Look What You Made Me Do|type=single|relyear=2017|source=artist}}

{{Certification Table Entry|region=United Kingdom|artist=Taylor Swift|title=Look What You Made Me Do|award=Platinum|number=2|type=single|relyear=2017|certyear=2023|id=14534-1598-1|access-date=October 13, 2023}}

{{Certification Table Entry|region=United States|artist=Taylor Swift|title=Look What You Made Me Do|type=single|award=Platinum|number=4|relyear=2017|certyear=2018|access-date=July 23, 2018}}

{{Certification Table Bottom|nosales=true|streaming=true|noshipments=true}}

After signing a new contract with Republic Records, Swift began re-recording her first six studio albums in November 2020.{{cite web |last=Melas |first=Chloe |date=November 16, 2020 |title=Taylor Swift Speaks Out about Sale of Her Masters |url=https://edition.cnn.com/2020/11/16/entertainment/taylor-swift-masters/index.html |url-status=live |archive-url=https://web.archive.org/web/20201118064935/https://www.ctvnews.ca/entertainment/taylor-swift-speaks-out-about-sale-of-her-masters-1.5191925 |archive-date=November 18, 2020 |access-date=November 19, 2020 |publisher=CNN}} The decision followed a public 2019 dispute between Swift and the talent manager Scooter Braun, who acquired Big Machine Records, including the masters of Swift's albums which the label had released.{{Cite news |date=August 22, 2019 |title=Taylor Swift Wants to Re-Record Her Old Hits |work=BBC News |url=https://www.bbc.com/news/entertainment-arts-49432817 |url-status=live |access-date=August 22, 2019 |archive-url=https://web.archive.org/web/20190822202321/https://www.bbc.com/news/entertainment-arts-49432817 |archive-date=August 22, 2019}}{{cite web |last=Finnis |first=Alex |date=November 17, 2020 |title=Taylor Swift Masters: The Controversy around Scooter Braun Selling the Rights to Her Old Music Explained |url=https://inews.co.uk/culture/music/taylor-swift-masters-scooter-braun-selling-rights-music-rerecording-row-explained-762411 |url-status=live |archive-url=https://web.archive.org/web/20210212170953/https://inews.co.uk/culture/music/taylor-swift-masters-scooter-braun-selling-rights-music-rerecording-row-explained-762411 |archive-date=February 12, 2021 |access-date=February 13, 2021 |work=The i Paper}} By re-recording the albums, Swift had full ownership of the new masters, which enabled her to control the licensing of her songs for commercial use and therefore substituted the Big Machine–owned masters.{{Cite news |last=Shah |first=Neil |date=April 9, 2021 |title=Taylor Swift Releases New Fearless Album, Reclaiming Her Back Catalog |work=The Wall Street Journal |url=https://www.wsj.com/articles/taylor-swift-releases-new-fearless-album-reclaiming-her-back-catalog-11617945524 |url-status=live |url-access=subscription |access-date=September 25, 2022 |archive-url=https://web.archive.org/web/20211008111731/https://www.wsj.com/articles/taylor-swift-releases-new-fearless-album-reclaiming-her-back-catalog-11617945524 |archive-date=October 8, 2021 |issn=}} The re-recorded albums and songs are identified with an extended "Taylor's Version" moniker.{{Sfn|Klein|2023}}

On August 23, 2023, the re-recorded song "Look What You Made Me Do (Taylor's Version)" was teased in a trailer for the Amazon Prime Video series Wilderness, released on September 15, 2023; it was later also used as the show's theme song.{{cite web |last=Shafer |first=Ellise |date=August 23, 2023 |title=Taylor Swift Unveils 'Look What You Made Me Do (Taylor's Version)' in Prime Video's 'Wilderness' Teaser |url=https://variety.com/2023/music/news/taylor-swift-look-what-you-made-me-do-wilderness-teaser-1235702847/ |access-date=August 23, 2023 |website=Variety |archive-date=August 23, 2023 |archive-url=https://web.archive.org/web/20230823134720/https://variety.com/2023/music/news/taylor-swift-look-what-you-made-me-do-wilderness-teaser-1235702847/ |url-status=live }}{{cite web |last=Ingram |first=Hunter |date=September 16, 2023 |title=Taylor Swift's 'Look What You Made Me Do': How Wilderness Got the Theme Song |url=https://variety.com/2023/music/news/taylor-swift-look-what-you-made-me-do-wilderness-theme-song-1235724457/ |access-date=March 9, 2025 |website=Variety}} The full first and second verses and the two choruses of the song were used in the opening scene of the penultimate episode of The Handmaid's Tale, released on May 20, 2025. Billboard wrote that the re-recording features recreations of the original synths and beats, while Swift's vocals are from "an older, more experienced Swift".{{cite magazine |last1=Dailey |first1=Hannah |title=Taylor Swift Premieres 'Look What You Made Me Do (Taylor's Version)' in The Handmaid's Tale: Watch |url=https://www.billboard.com/music/music-news/taylor-swift-handmaids-tale-look-what-you-made-me-do-debut-1235975972/ |magazine=Billboard|date=20 May 2025}}

• List of most-streamed songs on Spotify
• List of Billboard Hot 100 number-one singles of 2017
• List of number-one Billboard Streaming Songs of 2017
• List of Billboard Mainstream Top 40 number-one songs of 2017
• List of UK Singles Chart number ones of the 2010s
• List of Canadian Hot 100 number-one singles of 2017
• List of number-one singles of 2017 (Australia)
• List of number-one digital tracks of 2017 (Australia)
• List of number-one streaming tracks of 2017 (Australia)
• List of number-one singles of 2017 (Ireland)
• List of number-one songs of 2017 (Malaysia)
• List of number-one singles from the 2010s (New Zealand)

{{reflist}}

{{refbegin}}

• {{cite journal |last1=Bengtsson |first1=Linda Ryan| last2=Edlom| first2=Jessica |year=2023 |title=Commodifying participation through choreographed engagement: the Taylor Swift case |journal=Arts and the Market |volume=13 |issue=2 |pages=65–79 |doi=10.1108/AAM-07-2022-0034| doi-access=free}}
• {{Cite journal |last=Klein |first=Ashley N. |date=November–December 2023 |title=Taylor Swift Music Icon and Copyright Gamesman? |url=https://link.gale.com/apps/doc/A780928937/AONE?u=wikipedia&sid=bookmark-AONE&xid=359637b2 |journal=Landslide |volume=16 |issue=2 |pages=34+ |access-date=January 1, 2025 |via=Gale Academic OneFile}}
• {{cite journal |last=McNutt |first=Myles |year=2020 |title=From 'Mine' to 'Ours': Gendered Hierarchies of Authorship and the Limits of Taylor Swift's Paratextual Feminism |journal=Communication, Culture and Critique |volume=13 |issue=1 |pages=72–91 |doi=10.1093/ccc/tcz042}}
• {{cite journal |last=Wilkinson |first=Maryn |date=2017 |title=Taylor Swift: the hardest working, zaniest girl in show business |journal=Celebrity Studies |volume=10 |issue=3 |pages=441–444 |doi=10.1080/19392397.2019.1630160 |doi-access=free}}
• {{Cite book |last=Zaleski |first=Annie |author-link=Annie Zaleski |title=Taylor Swift: The Stories Behind the Songs |publisher=Thunder Bay Press |year=2024 |isbn=978-1-6672-0845-9 |pages=132–147 |chapter=The Reputation Era}}

{{refend}}

{{Taylor Swift songs}}

{{authority control}}

Category:2017 singles

Category:2017 songs

Category:Taylor Swift songs

Category:Songs written by Taylor Swift

Category:Songs written by Jack Antonoff

Category:Big Machine Records singles

Category:American dance-pop songs

Category:Electropop songs

Category:Progressive pop songs

Category:Music videos directed by Joseph Kahn

Category:Song recordings produced by Taylor Swift

Category:Song recordings produced by Jack Antonoff

Category:Diss tracks

Category:Songs about revenge

Category:Billboard Hot 100 number-one singles

Category:Canadian Hot 100 number-one singles

Category:Irish Singles Chart number-one singles

Category:UK singles chart number-one singles

Category:Number-one singles in Australia

Category:Number-one singles in Greece

Category:Number-one singles in Israel

Category:Number-one singles in Malaysia

Category:Number-one singles in New Zealand

Category:Number-one singles in Scotland

Category:Number-one singles in the Philippines

Category:Songs written by Richard Fairbrass

Category:Songs written by Fred Fairbrass

Category:Songs written by Rob Manzoli