Lost in the Echo

{{Listen

| filename = Lost In The Echo.ogg

| title = "Lost In The Echo"

| description = A sample of "Lost In The Echo" where lead singer Chester Bennington sings the chorus.

| pos = left

}}

In the video "Inside Living Things", it was revealed that the working title of "Lost in the Echo" was "Holding Company".{{cite AV media |title=Inside Living Things |date=June 21, 2012 |medium=Behind-the-scenes video |publisher=Zune |people=Linkin Park |location=NRG Studios}} The band recorded the song in March 2012. In an interview with The Huffington Post, Mike Shinoda, the band's rapper and producer, stated that the song "was one of those moments that defined what this album was going to be about."{{cite web |url=https://www.huffingtonpost.com/mike-ragogna/a-conversation-with-linki_b_1700451.html |title=A Conversation With Linkin Park's Mike Shinoda, Plus Chatting With VideofyMe's Oskar Glauser and The Villains and Ben Arthur Exclusives |author=Ragogna, Mike |date=July 25, 2012 |work=The Huffington Post |publisher=AOL |access-date=January 31, 2013}} He also expressed his surprise when, despite the band's dislike for songs that sounded like their earlier material, appreciated the song, saying:

{{quote|The thing about "Lost in the Echo" was it sounded a lot like what the "song" sounds like, I think. When the guys heard it, I kind of said to them, "What do you think about that?" and their responses, for the first time in a few years, were pretty good. They were like, "Yeah, we hear the merit. Let's develop that idea. Let's see what we want to do." I said to them, "You know, this is like a real moment for us, now, on this album."}}

The song received mixed to positive reviews from music critics. Jason Lipshutz of Billboard praised the song's "bubbling synthesizers [that] quickly morph into crunching guitars".{{cite magazine |url=https://www.billboard.com/articles/review/1066941/linkin-park-living-things-track-by-track-review |title=Linkin Park, 'Living Things': Track-By-Track Review |author=Lipshutz, Jason |magazine=Billboard |date=June 26, 2012 |publisher=Prometheus Global Media |access-date=July 4, 2012}} Nathan Taft of The Daily of the University of Washington called "Lost in the Echo" "probably the best track on the whole album", noting the song's electronic beats that transitions into "a heavier, distorted guitar riff".{{cite web |url=http://dailyuw.com/news/2012/jun/26/album-review-linkin-park-living-things/ |title=Album review: Linkin Park, 'Living Things' | The Daily |work=The Daily of the University of Washington |publisher=University of Washington |date=June 26, 2012 |access-date=July 10, 2012 |archive-url=https://archive.today/20130120062200/http://dailyuw.com/news/2012/jun/26/album-review-linkin-park-living-things/ |archive-date=January 20, 2013 |url-status=dead}} Chad Childers of Loudwire opined that for fans, the song "fits right in with what they've done in the past."{{cite web |url=http://loudwire.com/linkin-park-lost-in-the-echo-song-review/ |title=Linkin Park, 'Lost in the Echo' – Song Review |author=Childers, Chad |date=July 23, 2012 |work=Loudwire |publisher=Townsquare Media |access-date=September 1, 2012}} Tim Grierson of About.com was mixed about the song, describing the music as "compelling" compared to the "dull lyrics that are a call to action to the audience".{{cite web |url=http://rock.about.com/od/reviews/fr/Linkin-Park-Living-Things-Review.htm |title=Linkin Park - Living Things Review |author=Grierson, Tim |work=About.com |publisher=The New York Times Company |date=June 26, 2012 |access-date=July 3, 2012 |archive-date=November 19, 2012 |archive-url=https://web.archive.org/web/20121119022102/http://rock.about.com/od/reviews/fr/Linkin-Park-Living-Things-Review.htm |url-status=dead }} Emily MacKay of NME was negative about the song, calling it "radio-friendly videogame metal."{{cite web |url=https://www.nme.com/reviews/linkin-park/13482 |title=Linkin Park - 'Lost In The Echo' Review |author=MacKay, Emily |date=July 22, 2012 |work=NME |publisher=IPC Media |access-date=September 1, 2012}} Taft, Childers and Lipshutz praised the vocal interplay of Shinoda and lead singer Chester Bennington, with the latter noting that the duo "remains ever intact", while MacKay panned the combination, criticizing the vocals as "horrifically overwrought" and the raps "clunky".

File:Lost in the Echo.png

Aspiring rapper "Gino the Ghost", who plays the video's lead character, confirmed on Twitter that he would be filming a music video for "Lost in the Echo".{{cite web |url=https://twitter.com/GinoTheGhost/status/219252943768137728 |title=Gino the Ghost Confirms Lost in the Echo |author=Gino the Ghost |date=July 1, 2012 |publisher=Twitter |access-date=July 2, 2012}} Filming commenced in Detroit, Michigan from July 1 and 2, 2012.{{cite web |url=https://twitter.com/GinoTheGhost/status/219757059938320384 |title=Gino the Ghost Tweet |author=Gino the Ghost |date=July 2, 2012 |publisher=Twitter |access-date=July 2, 2012}} Models Melanie Boria and Carly Francavilla were also cast in the video.{{cite web |url=https://twitter.com/MelanieBoria/status/219910609578360832 |title=Melanie Boria |author=Boria, Melanie |date=July 2, 2012 |publisher=Twitter |access-date=July 2, 2012}} Eventually, Shinoda also confirmed that the video of "Lost in the Echo" was under production.{{cite web |url=https://twitter.com/m_shinoda/status/219575608873713664 |title=Mike Shinoda Tweet |author=Shinoda, Mike |date=July 2, 2012 |publisher=Twitter |access-date=July 2, 2012}} The song's lyric video was released on June 29, 2012.{{cite web |url=http://loudwire.com/linkin-park-take-viewers-360-degrees-with-lost-in-the-echo-lyric-video/ |title=Linkin Park Take Viewers 360 Degrees with 'Lost in the Echo' Lyric Video |author=Childers, Chad |date=June 29, 2012 |work=Loudwire |publisher=Townsquare Media |access-date=July 2, 2012}} Chad Childers of Loudwire noted that the lyric video had "an unknown member of the band [who] appears to have been captured falling into a bog of grass, dirt, and perhaps seaweed."

The official music video premiered on the song's official website on August 29, 2012.{{cite web |url=http://mikeshinoda.com/2012/08/29/lost-in-the-echo-interactive-video-premiere/ |title=LOST IN THE ECHO *INTERACTIVE* VIDEO PREMIERE |author=Shinoda, Mike |date=August 29, 2012 |publisher=WordPress |access-date=August 30, 2012 |archive-url=https://web.archive.org/web/20120901013100/http://mikeshinoda.com/2012/08/29/lost-in-the-echo-interactive-video-premiere/ |archive-date=September 1, 2012 |url-status=dead}} Shinoda stated that the video is an interactive video, "designed to draw you into the world of the song". The video was co-directed by Jason Zada and Jason Nickel.{{cite magazine |url=https://www.wired.com/underwire/2012/08/linkin-park-personalized-video/ |title=New Linkin Park Video Implants Your Friends' Faces Into Post-Apocalyptic Memories |author=Wallace, Lewis |date=August 29, 2012 |magazine=Wired |publisher=Condé Nast Publications |access-date=August 30, 2012}} The video requires a connection to an account in Facebook to access the interactive video, and pulls in images from the website to create the video's story. Nickel stated in an interview with Wired that the video aims to "tie your personal life into the actual story, so that it's logical and it seems like it was actually created for you rather than kind of shoehorned in there just because we could do it." Aaron Ray, the head of The Collective which managed that band's digital assets, said in an interview with HypeBot that the video's creative process took several months through different evolutions.{{cite web |url=http://www.hypebot.com/hypebot/2012/08/linkin-park-borrows-photos-from-facebook-fans-for-interactive-music-video.html |title=Linkin Park Uses Fan Facebook Photos For Unique Interactive Music Video |author=Dahud, Hisham |date=August 31, 2012 |website= |publisher=HypeBot |access-date=September 1, 2012}}

Shinoda also worked closely with Nickel and Zada in production of the video, stating that the video "touched on some of [the fans' personal memories that] felt like it fit with the song really well." Shinoda, in an interview with The Huffington Post, said that they "[tried] something extra personal with the video" because Living Things was more of a personal record.{{cite web |url=https://www.huffingtonpost.com/shira-lazar/mike-shinoda-shares-how-l_b_1873983.html |title=Mike Shinoda Shares How Linkin Park Takes Risks That Pay Off in the Digital Space |author=Lazar, Shira |date=September 11, 2012 |work=The Huffington Post |publisher=The Huffington Post, Inc. |access-date=September 11, 2012}} In an interview with Noisecreep, he also said that the video "is an example of us trying something different – and next time it won't be this. It will evolve. For this video you have to have Facebook and Flash – next time I'd love to do something that even includes people without those things."{{cite web |url=http://www.noisecreep.com/2012/08/30/linkin-park-facebook-lost-in-the-echo/ |title=Linkin Park's Mike Shinoda on Their Facebook Numbers, Technology and the Lost Art of the Music Video |author=Epting, Chris |date=August 30, 2012 |work=Noisecreep |publisher=AOL |access-date=August 30, 2012}} Shinoda found his experience with the video to be humorous, because "half the pictures were of dogs, landscapes, and random silly things...It was hilarious to watch this video pull those pictures and see the characters in the video break down in tears over a picture of a ham sandwich."{{cite web |url=http://mashable.com/2012/08/31/linkin-park-lost-in-the-echo-facebook/ |title=Linkin Park Music Video Puts Your Facebook Photos in Emotional Tale |author=Hernandez, Brian Anthony |date=August 31, 2012 |website= |publisher=Mashable |access-date=September 1, 2012}}

The video takes place in a post-apocalyptic future where photographs do not exist, and features a man walking with a briefcase into ruined buildings. Upon entering the building, the man opens the case, and distributes the photos to numerous people. The photos consist of numerous images from the accessed Facebook account. The characters, upon viewing the photos, exhibit "extreme emotional responses" to the images. The characters would then crumble into dust.{{cite web |url=http://runninglip.com/music/2012/08/linkin-park-lost-in-the-echo-interactive-facebook/ |title=Linkin Park Release Interactive Music Video For 'Lost In The Echo' |author=La Rosa, David |date=August 30, 2012 |work=Running Lip |publisher=Mersion Media |access-date=August 30, 2012}} As for the band, they do not appear in this video except for pictures in the suitcase at the beginning, and once at the end if looked closely.

On September 4, 2012 a non-interactive version of the video was uploaded to the band's official YouTube channel.{{cite web |url=https://www.youtube.com/watch?v=co4YpHTqmfQ&feature=g-all-u|title=Linkin Park - LOST IN THE ECHO (Official Music Video)|website=YouTube|date=September 4, 2012|access-date=September 8, 2012}} The video won Best Interactive Music Video award at O Music Awards in 2013.{{cite web|url=http://noisecreep.com/andrew-w-k-world-24-hour-drumming-record-o-music-awards/|title=Andrew W.K. Sets World 24-Hour Drumming Record at O Music Awards|work=Noisecreep|date=June 21, 2013 |access-date=April 20, 2015}}

As of May 2025, the music video for "Lost in the Echo" has over 205 million views on YouTube.{{Cite web|url=https://www.youtube.com/watch?v=co4YpHTqmfQ|title=LOST IN THE ECHO [Official Music Video] - Linkin Park|publisher=YouTube|author=Linkin Park|date=September 4, 2012|access-date=February 22, 2023}}

The music video for "Lost in the Echo" received positive reviews, although numerous critics noted that the implementation of Facebook photos made the experience range from serious to humorous. Lewis Wallace of Wired described the video as "atmospheric." A reviewer of Music News noted that "the serious storyline of the video was interrupted by a few dumb-arse silly photos of my friends" and that the pictures would only fit in the story "if your friends are all dark, emo types."{{cite web |url=http://www.music-news.com/shownews.asp?H=Linkin-Park-using-your-Facebook-pictures-in-new-video&nItemID=56107 |title=Linkin Park using your Facebook pictures in new video |author= |date=August 30, 2012 |work=Music-News |publisher=Publishing Group Network |access-date=August 30, 2012}} David La Rosa of Running Lip praised "the post-apocalyptic set and emotive acting [that] perfectly complement the intense tone and lyrics of the song." Hisham Dahud of HypeBot affirmed that the video is a "strong step forward for interactive content experiences", despite the numerous experiences that would result in the video being either serious or "inadvertently hilarious."

• Chester Bennington – lead vocals
• Mike Shinoda – rap vocals, rhythm guitar, keyboards
• Brad Delson – lead guitar
• Dave "Phoenix" Farrell – bass guitar, backing vocals, sampler
• Rob Bourdon – drums, percussion
• Joe Hahn – synthesizers, sampling, programming, backing vocals

{{Track listing

|all_writing = Linkin Park

|headline = UK digital single - 1st version

|title1 = Lost in the Echo

|length1 = 3:25

|title2 = Lost in the Echo

|note2 = KillSonik Remix

|length2 = 5:09

|title3 = Lost in the Echo

|note3 = KillSonik Remix) (Edit

|length3 = 3:30

}}

{{Track listing

|headline = UK digital single - 2nd version

|title1 = Lost in the Echo

|length1 = 3:25

|title2 = Lost in the Echo

|note2 = KillSonik Remix

|length2 = 5:09

}}

{{Track listing

|headline = UK promotional CD single

|title1 = Lost in the Echo

|note1 = Album Version

|length1 = 3:25

|title2 = Lost in the Echo

|note2 = Instrumental Version

|length2 = 3:25

}}

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{{Certification Table Top|caption=Certifications for "Lost in the Echo"}}

{{Certification Table Entry|region=United States|type=single|artist=Linkin Park|title=Lost in the Echo|award=Gold|relyear=2012|certyear=2022|access-date=June 23, 2022}}

{{Certification Table Bottom|streaming=true|nosales=true|noshipments=true}}

{{Reflist|3}}

• {{Official website|http://www.lostintheecho.com/}}

{{Linkin Park songs}}

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Category:Linkin Park songs

Category:2012 singles

Category:Song recordings produced by Rick Rubin

Category:Songs written by Mike Shinoda

Category:Warner Records singles

Category:2012 songs

Category:Song recordings produced by Mike Shinoda