Loud (rapper)
{{Short description|Canadian rapper}}
{{Infobox musical artist
| name = Loud
| image = Loud @ Mtelus.jpg
| caption = Loud performing in Montreal - Mtelus
| birth_name = Simon Cliche Trudeau
| birth_date = {{birth date and age|1988|02|17}}
| birth_place = Montreal, Quebec, Canada
| death_date =
| death_place =
| occupation = Rapper, songwriter
| instrument = Vocals
| years_active = 2012-present
| label = Joy Ride Records
| website = {{URL|http://www.uneanneerecord.com/}}
}}
Loud is the stage name of Simon Cliche Trudeau, a Canadian rapper from Quebec.[http://en.rfi.fr/france/20160414-want-rap-franglais-try-quebec "Want to rap in ‘Franglais’? Try Quebec"]. Radio France Internationale, April 14, 2016.
Formerly associated with the band Loud Lary Ajust,[http://www.journaldequebec.com/2015/04/15/loud-lary-ajust-populaire-au-saguenay "Loud Lary Ajust: populaire au Saguenay"]. Le Journal de Québec, April 15, 2015. he released his debut solo recording Une année record in 2017.[http://www.lapresse.ca/arts/musique/entrevues/201711/16/01-5143801-loud-dans-le-club-des-millionnaires.php "Loud: dans le club des millionnaires"]. La Presse, November 16, 2017. His tour to support the album included his first concert performances in France,[http://www.lapresse.ca/arts/musique/201802/02/01-5152469-le-rappeur-loud-fait-une-percee-prometteuse-en-france.php "Le rappeur Loud fait une percée prometteuse en France"]. La Presse, February 4, 2018. resulting in positive attention from the influential French music magazine Les Inrockuptibles.[https://www.lesinrocks.com/2018/01/23/musique/loud-est-le-rappeur-quebecois-que-toute-la-france-attendait-111022436/ "Loud est le rappeur québécois que toute la France attendait"] {{Webarchive|url=https://web.archive.org/web/20180612140514/https://www.lesinrocks.com/2018/01/23/musique/loud-est-le-rappeur-quebecois-que-toute-la-france-attendait-111022436/ |date=2018-06-12 }}. Les Inrockuptibles, January 23, 2018.
In 2018, he collaborated with Cœur de pirate on the track "Dans la nuit" from her album En cas de tempête, ce jardin sera fermé.[http://www.lapresse.ca/arts/musique/critiques-cd/201806/04/01-5184346-coeur-de-pirate-le-jardin-de-beatrice-12.php "Coeur de pirate: le jardin de Béatrice ***1/2"]. La Presse, June 4, 2018. In the same year he won the SOCAN Songwriting Prize in 2018 for his song "56K"[https://voir.ca/nouvelles/actualite-musicale/2018/06/14/loud-remporte-le-prix-de-la-chanson-socan/ "Loud remporte le prix de la chanson SOCAN"]. Voir, June 14, 2018. and the Prix Félix for Hip Hop Album of the Year,[https://www.journaldemontreal.com/2018/10/28/en-direct-les-gagnants-du-40e-gala-de-ladisq "ADISQ: les jeunes font la loi, Hubert Lenoir remporte trois Félix"]. Le Journal de Montréal, October 28, 2018. and received a longlist nomination for the 2018 Polaris Music Prize.[https://www.cbcmusic.ca/posts/20072/2018-polaris-music-prize-long-list-arcade-fire "2018 Polaris Music Prize: Arcade Fire, Daniel Caesar, Gord Downie make this year's long list"]. CBC Music, June 14, 2018. At the Juno Awards of 2019, Une année record won the Juno Award for Francophone Album of the Year.[https://www.cbc.ca/music/junos/news/junos-2019-the-complete-list-of-winners-1.5056461 "Junos 2019: the complete list of winners"]. CBC Music, March 16, 2019.
His second album, Tout ça pour ça, was released in 2019,[https://www.icimusique.ca/articles/21213/loud-ecouter-album-tout-ca-pour-ca "Exclusif : Loud décortique deux pièces de son nouvel album Tout ça pour ça"]. Ici Musique, May 24, 2019. and was longlisted for the 2019 Polaris Music Prize.[https://www.cbc.ca/music/find-out-who-made-the-2019-polaris-music-prize-long-list-1.5182683 "Find out who made the 2019 Polaris Music Prize long list"]. CBC Music, June 20, 2019. The album earned Loud his second nomination for Francophone Album of the Year at the Juno Awards of 2020.Melody Lau, [https://www.cbc.ca/music/junos/news/alessia-cara-and-tory-lanez-lead-the-2020-juno-nominations-1.5436386 "Alessia Cara and Tory Lanez lead the 2020 Juno nominations"]. CBC Music, January 28, 2019.
Biography
=Early career=
Loud began his music career using the name Loudmouth/Loud Mouth (2008-2012), a name he chose when he was 14 while participating WordUp! rap battles. In high school, he met Laurent Fortier-Brassard (better known by his stage name, Lary). Alongside Lary and producer Ajust (Alex Guay), Loud went on to form the group Loud Lary Ajust. Separating in 2016, Loud went on to begin a solo career with his first EP, titled New Phone, which contained four songs including 56K.
=First album: ''Une année record''=
On November 3, 2017, Loud released his first full-length album titled Une année record.[https://www.ledevoir.com/culture/musique/511956/loud "Loud présente «Une année record»: l’instinct du rappeur"]. Le Devoir, November 3, 2017. The success of this album led to Loud's first concert in France to a sold-out venue.[http://www.lapresse.ca/arts/musique/201802/02/01-5152469-le-rappeur-loud-fait-une-percee-prometteuse-en-france.php "Le rappeur Loud fait une percée prometteuse en France"]. La Presse, February 4, 2018. During 2018, he toured throughout Quebec and France. On April 30, 2018, Loud was invited to the French show Quotidien to talk about the album.{{Cite web|title=Invité : Loud, le rappeur venu du Québec|url=https://www.tf1.fr/tmc/quotidien-avec-yann-barthes/videos/invite-loud-rappeur-venu-quebec.html|access-date=2021-08-11|website=MYTF1|date=30 April 2018 |language=fr}} His single Toutes les femmes savent danser became a huge hit with the general public and became the first Quebecois rap song to reach the top of the BDS prize list, a compilation of top radio songs put together by l'ADISQ.{{Cite web|last=Boisvert-Magnen|first=Olivier|title=Loud : tout ça pour lui|url=https://voir.ca/nouvelles/actualite-musicale/2019/05/16/loud-tout-ca-pour-lui/|access-date=2021-08-11|website=Voir.ca|date=16 May 2019 |language=fr-CA}}
In June 2018, Loud collaborated with Cœur de pirate to release the song Dans la nuit.{{Cite news|date=2018-06-04|title=Coeur de pirate: le jardin de Béatrice ***1/2|url=https://www.lapresse.ca/arts/musique/critiques-cd/201806/04/01-5184346-coeur-de-pirate-le-jardin-de-beatrice-12.php|access-date=2021-08-11|website=La Presse|language=fr|last1=Brunet |first1=Alain }}
On April 26, 2019, a year and a half after its release, Une année record was certified gold by Music Canada.{{Cite web|title=Gold/Platinum|url=https://musiccanada.com/gold-platinum/|access-date=2021-08-11|website=Music Canada|language=en-US}} The singles Nouveaux riches and Devenir immortel (et puis mourir) were also certified gold.{{Cite web|title=Gold/Platinum|url=https://musiccanada.com/gold-platinum/|access-date=2021-08-11|website=Music Canada|language=en-US}} Toutes les femmes savent danser was certified platinum, a first for a rapper from Quebec.{{Cite web|date=2019-01-26|title=" Noir " : la grande noirceur|url=https://plus.lapresse.ca/screens/602c1a78-ef67-47ac-97e6-7e0c69341a64__7C___0.html|access-date=2021-08-11|website=La Presse+|language=fr}}
=Second album: ''Tout ça pour ça''=
{{thumb|border=yes|content=250px|caption=Album cover art for Tout ça pour ça (2019)}}
On May 24, 2019, Loud released his second album titled Tout ça pour ça. The release event, held a week later on May 31, 2019, drew over 8,000 fans to the Bell Centre in Montreal.[https://ici.radio-canada.ca/nouvelle/1173081/musique-concert-loud-centre-bell-spectacle Le lancement le plus Loud de l’histoire]. Ici Radio-Canada, June 1, 2019. A screenshot of Loud's French Wikipedia article's infobox was used as the cover art for the album.
The album includes a duet with Charlotte Cardin on the track "Sometimes, All the Time", which blends both English and French lyrics.[https://ici.radio-canada.ca/nouvelle/1169106/tout-ca-pour-ca-loud-deuxieme-album-pop-assumee "Tout ça pour ça : Loud revient avec un deuxième album à la pop assumée"]. Ici Radio-Canada, May 10, 2019.
In June 2019, the album was long-listed for a 2019 Polaris Music Prize.{{Cite web|last=ICI.Radio-Canada.ca|first=Zone Arts-|title=Loud, Les Louanges et Jean Leloup en lice pour le prix Polaris|url=https://ici.radio-canada.ca/nouvelle/1192955/loud-les-louanges-jean-leloup-longue-liste-finalistes-prix-polaris-2019|access-date=2021-08-11|website=Radio-Canada.ca|date=20 June 2019 |language=fr-ca}}
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Awards and nominations
- 2019 : Male Artist of the Year (Prix Félix)
- 2019 : Francophone Album of the Year (Prix Juno)
- 2018 : Quebecois artist the most popular outside of Quebec (Prix Félix)
- 2018 : Hip-Hop Album of the Year (Prix Félix)
- 2018 : Album of the Year Producer - with Marc Vincent and Alex Guay (Prix Félix)
- 2018 : Song Award - volet francophone (SOCAN)
References
{{Reflist|30em}}
{{SOCAN Songwriting Prize}}
{{Authority control}}
Category:Canadian male rappers
Category:Musicians from Montreal
Category:Juno Award for Francophone Album of the Year winners