Love Renaissance
{{short description|American record label and management company}}
{{use mdy dates|date=November 2020}}
{{Infobox record label
| name = Love Renaissance
| image =
| founded = {{start date|2012}}
| founder = Carlon Ramong
Justice Baiden
Junia Abaidoo
Sean Famoso McNichol
Tunde Balogun
| distributor = The Orchard
| genre = {{hlist|R&B|hip hop}}
| country = United States
| website =
}}
Love Renaissance (LVRN) is an American record label and management company founded by Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun, and based in Atlanta, Georgia. The label is currently distributed through The Orchard, a unit of Sony Music. The label currently houses artists 6lack, Summer Walker, BRS Kash, Alex Vaughn, Eli Derby, the South African duo TxC and North Ave Jax. LVRN manages artists Shelley FKA DRAM, Westside Boogie, Dvsn, Davido, and Spinall.
History
Love Renaissance (LVRN) was founded in 2012 by rival party promoters Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol, and Tunde Balogun while students at Georgia State University. The agency specializes in talent management, creative direction, and production, as well as marketing and strategic partnerships.{{cite web |title=LVRN: ATLANTA NEEDS A 'LOVE RENAISSANCE' |url=http://immersiveatlanta.com/lvrn-atlanta-needs-a-love-renaissance/ |website=ImmersiveAtlanta |accessdate=3 March 2019}} The first artist under the label was a singer-songwriter, Raury. In 2016, they added two more artists, DRAM and 6lack, to their roster.{{cite web |last1=Payne |first1=Ogden |title=Meet LVRN, The Atlanta Record Label Applying A D.I.Y. Approach To The Music Business |url=https://www.forbes.com/sites/ogdenpayne/2017/10/24/meet-lvrn-the-atlanta-record-label-implementing-a-d-i-y-approach-to-the-music-business/ |website=Forbes |accessdate=3 March 2019}}
On July 14, 2017, the label signed a distribution deal with Interscope Records, and launched a creative space studio in Atlanta called LVRN Studios. Sean Famoso said "This launch is another example of the power and influence of Atlanta's youth in the industry and culture. This studio and creative space belongs to the rest of the city as much as it does us. We want to make sure this place serves as a reminder nobody should have to travel across the country to Los Angeles or New York to get started on their dream."{{cn|date=December 2023}} Tunde Balogun spoke with Billboard saying "What we're doing isn't a flash in the pan - it's about developing artists for the long run, that's Interscope's goal as well. That's why this works."{{cite web |title=LVRN, Interscope Enter New Venture, Launch Creative Hub In Atlanta |url=https://www.billboard.com/articles/business/7865178/lvrn-interscope-new-venture-creative-hub-atlanta |website=Billboard |accessdate=3 March 2019}} On January 8, 2018, Raury left the label to become an independent artist.{{cite web |title="I Would Rather Die Than Be Controlled": Raury on Walking Away From Columbia & LVRN |url=https://djbooth.net/features/2018-01-08-raury-interview |website=DJ Booth |accessdate=3 March 2019}}
In 2019 and 2020, the label signed artists Cruel Santino, Kitty Ca$h, OMB Bloodbath, Eli Derby, Young Rog, and BRS Kash. The latter's signing was pushed by his hit single, "Throat Baby (Go Baby)".{{cite web |last=McKinney |first=Jessica |title=How LVRN Became a Superstar-Making Label on Their Own Terms |url=https://www.complex.com/music/2020/09/lvrn-superstar-making-label |website=Complex |accessdate=September 14, 2020}}{{cite web|url=https://www.billboard.com/amp/articles/columns/hip-hop/9438299/brs-kash-lvrn-interscope-partnership|title=BRS Kash Joins LVRN/Interscope Records on Partnership Deal With Team Litty: Exclusive|work=Billboard|last=Carl|first=Lamarre|date=August 21, 2020|accessdate=November 17, 2020}} On November 16, 2020, the label released their first compilation album titled Home for the Holidays, featuring the LVRN roster.{{cite web |title=LVRN Announces Holiday Album: Summer Walker, 6LACK & More |url=https://www.hotnewhiphop.com/lvrn-announces-holiday-album-summer-walker-6lack-and-more-news.121077.html |website=Hotnewhiphop}} In February 2021, the label entered into a publishing partnership with Warner Chappell, including the new signing of GMK, and Genio Bambino.{{Cite web|date=2021-02-17|title=Warner Chappell enters publishing partnership with Atlanta record label LVRN|url=https://www.musicbusinessworldwide.com/warner-chappell-enters-publishing-partnership-with-atlanta-record-label-love-renaissance/|access-date=2021-02-18|website=Music Business Worldwide|language=en-US}} On April 27, 2021, LVRN announced the management signing of R&B duo Dvsn.{{cite web |last1=Lamarre |first1=Carl |title=R&B Duo DVSN Signs to LVRN Management |url=https://www.billboard.com/articles/news/9563532/dvsn-lvrn-management/ |website=Billboard}} On May 5, LVRN released a hip hop cypher with Spotify, introducing Cleveland rapper NoonieVsEverybody to the label.{{cite web |title=LVRN Label Drops New Cypher Featuring 6LACK, Westside Boogie, BRS Kash, OMB Bloodbath, & NoonieVsEverybody For "Spotify Singles" |url=https://www.hotnewhiphop.com/lvrn-label-drops-new-cypher-featuring-6lack-westside-boogie-brs-kash-omb-bloodbath-and-noonievsevery-new-song.1991177.html |website=Hotnewhiphop}}
Roster
=Current artists=
class="wikitable" |
Act
! Year ! Releases |
---|
6lack
| style="text-align:center;" | 2016 | style="text-align:center;" | 4 |
Summer Walker
| style="text-align:center;" | 2017{{Cite web|url= https://www.rollingstone.com/music/music-features/summer-walker-lvrn-contract-1252253/amp/|title=Summer Walker's a Star. She Signed a Brutal Record Deal to Get There|magazine=Rolling Stone}} | style="text-align:center;" | 6 |
Young Rog
| style="text-align:center;" | 2018 | style="text-align:center;" | 1 |
BRS Kash
| style="text-align:center;" | 2020 | style="text-align:center;" | 1 |
OMB Bloodbath
| style="text-align:center;" | 2020 | style="text-align:center;" | – |
Kitty Ca$h
| style="text-align:center;" | 2020 | style="text-align:center;" | – |
Eli Derby
| style="text-align:center;" | 2020 | style="text-align:center;" | 1 |
NoonieVsEverybody
| style="text-align:center;" | 2021 | style="text-align:center;" | – |
Alex Vaughn
| style="text-align:center;" | 2021 | style="text-align:center;" | 1 |
GMK
| style="text-align:center;" | 2021 | style="text-align:center;" | – |
Genio Bambino
| style="text-align:center;" | 2021 | style="text-align:center;" | – |
North Ave Jax
| style="text-align:center;" | 2021 | style="text-align:center;" | 1 |
Äyanna
| style="text-align:center;" | 2022 | style="text-align:center;" | 1 |
SadBoi
| style="text-align:center;" | 2023 | style="text-align:center;" | – |
Tanner Adell
| style="text-align:center;" | 2024{{cite web|url=https://www.billboard.com/pro/tanner-adell-love-renaissance-lvrn-records/|title=Tanner Adell Signs With Love Renaissance (LVRN)|author=Jessica Nicholson|date=June 20, 2024|magazine=Billboard|access-date=July 19, 2024}} | style="text-align:center;" | – |
Odeal
| style="text-align:center;" | 2024 | style="text-align:center;" | 1 |
=Management=
class="wikitable" |
Act
! Year ! Label |
---|
Shelley FKA DRAM
| style="text-align:center;" | 2016 |
Westside Boogie
| style="text-align:center;" | 2017 |
Cruel Santino
| style="text-align:center;" | 2019 | Monster Boy |
Dvsn
| style="text-align:center;" | 2021 |
Davido
| style="text-align:center;" | 2022 | |
Spinall
| style="text-align:center;" | 2022 | |
Baby Tate
| style="text-align:center;" | 2022 | Warner |
=Former artists=
class="wikitable" |
style="background:#ccc;"
! Act ! Years ! Releases |
Raury
| style="text-align:center;" | 2012–18 | style="text-align:center;" | 2 |
Discography
=Studio albums=
class="wikitable sortable" |
Artist
!Album !class="unsortable"|Details |
---|
Raury
| |
6lack
|
|
6lack
|
|
Summer Walker
| Over It |
|
Summer Walker
|
|
=Compilation albums=
class="wikitable sortable" |
Artist
!Album !class="unsortable"|Details |
---|
LVRN, 6lack, Summer Walker
| Home for the Holidays |
|
LVRN, 6lack, Summer Walker
| Home for the Holidays, Vol. 2 |
|
=Extended plays=
class="wikitable sortable" |
Artist
!Extended play !class="unsortable"|Details |
---|
Summer Walker
| Clear |
|
6lack
|
|
Summer Walker
| Life on Earth |
|
Alex Vaughn
| The Hurtbook |
|
Eli Derby
| More Than Friends |
|
Summer Walker
| Clear 2: Soft Life |
|
=Mixtapes=
class="wikitable sortable" |
Artist
!Mixtape !class="unsortable"|Details |
---|
Raury
|
|
Summer Walker
|
|
BRS Kash
| Kash Only |
|
Young Rog
| Boy Next Door |
|
North Ave Jax
| LaZy, but i have goals |
|
References
{{reflist}}
{{Authority control}}
Category:American record labels
Category:Contemporary R&B record labels