Lovin' Every Minute of It

{{Infobox album

| name = Lovin' Every Minute of It

| type = Album

| artist = Loverboy

| cover = LovineveryminuteofitLB.jpg

| alt =

| released = August 1985

| recorded =

| venue =

| studio = Little Mountain Sound Studios (Vancouver, British Columbia)

| genre = Arena rock, pop rock

| length = 38:19

| label = Columbia

| producer = Tom Allom and Paul Dean

| prev_title = Keep It Up

| prev_year = 1983

| next_title = Wildside

| next_year = 1987

| misc = {{Singles

| name = Lovin' Every Minute of It

| type = studio

| single1 = Lovin' Every Minute of It

| single1date = 1985

| single2 = Dangerous

| single2date = 1985

| single3 = This Could Be the Night

| single3date = 1986

| single4 = Lead a Double Life

| single4date = 1986

}}

}}

{{Album ratings

|rev1 = AllMusic

|rev1score = {{Rating|2|5}}{{cite web|url={{AllMusic|class=album|id=r12018|pure_url=yes}}|title=Lovin' Every Minute of it – Review|author=DeGagne, Mike|work=AllMusic}}

|rev2 = Kerrang!

|rev2score = {{Rating|3.5|5}}{{cite book | last1 = Suter | first1 = Paul | title = Kerrang! | chapter = Loverboy 'Lovin' Every Minute of It' | volume = 105 | publisher = Morgan Grampian | date = 17 October 1985 | location = London, UK | pages = 22 }}

}}

Lovin' Every Minute of It is the fourth studio album, released in 1985 by the rock band Loverboy. The album became a hit thanks to the title track which reached #9 at US Billboard Hot 100, while "This Could Be the Night" peaked at #10, "Dangerous" #65 and "Lead a Double Life" #68. The album went double platinum, being the last of the band's to do so.

Due to scheduling conflicts this is the first album the band did not use Bruce Fairbairn as their producer.{{Cite web|url=http://ultimateclassicrock.com/loverboy-lovin-every-minute-of-it/|title = The Difficult Triumphs of Loverboy's 'Lovin' Every Minute of It'| date=18 August 2015 }} In October 1984, they did sessions with Mike Shipley producing at Le Studio in Morin Heights, but were dissatisfied with the results so the recordings were scrapped.{{cite magazine|title=Loverboy: Return From The Black Hole|first=Tom|last=Harrison|magazine=Canadian Musician|date=February 1986|page=39|url=https://www.worldradiohistory.com/Archive-All-Music/CM-Canadian-Musician/80s/Canadian-Musician-1986-02.pdf}} Tom Allom was eventually hired as a replacement.

Cash Box said of the single "Lead a Double Life" that "Loverboy’s trademark straightforward pop/rock angle is given a slight 'new music,' Devo-ish bent here."{{cite magazine|title=Single Releases|magazine=Cash Box|url=https://worldradiohistory.com/Archive-All-Music/Cash-Box/80s/1986/CB-1986-04-19.pdf|date=April 19, 1986|accessdate=2022-08-04|page=9}} Billboard said it borrowed "aggressive mannerisms from the new wave."{{cite magazine|magazine=Billboard|date=April 19, 1986|accessdate=2022-08-03|page=85|url=https://books.google.com/books?id=HSUEAAAAMBAJ|title=Reviews}}