Lumpens
{{Short description|South Korean video production company}}
{{Missing information|awards and videography|talksection=Missing information|date=October 2023}}
{{Update|date=January 2024}}
{{Use mdy dates|date=October 2023}}
Lumpens ({{Korean|hangul=룸펜스}}) is a South Korean-based video production company formed and led by art director Yong-seok Choi. The team includes directors and producers specializing in music videos, television advertisements, experimental films, graphic design, and visual art.{{citation needed|date=October 2023}}
Background
Starting as a visual art production company by Yeon-seok Choi, 'Lumpens' was a nickname given to Choi by a college professor referring to the German insult.{{Cite web|last=조선일보|date=2020-07-29|title=[화제人] "국회의사당서 태권브이 출동… 제가 만들었죠"|url=https://www.chosun.com/site/data/html_dir/2013/05/07/2013050700046.html|access-date=2021-11-04|website=조선일보|language=ko}} The company initially focused on commercials and fashion shoots. In 2010, their V.A.J.P (Visual Art Jam Performance) garnered some attention,{{Cite web|title=군무같은 솔로공연|url=https://news.naver.com/main/read.naver?mode=LSD&mid=sec&oid=003&aid=0003308629&sid1=001|access-date=2021-11-04|website=news.naver.com|language=ko}} but Choi says the first real recognition came after he showcased a 3D version of animation Robot Taekwon V at a fan convention in January 2011. As part of 'thecreatorsproject', they began making popular music videos with Yoon Mi-rae, working with her on the music video for "Get It In" in 2011.{{Cite web|date=2020-04-08|title=Details behind Yoon Mi-rae's songs that transcend genres|url=https://www.moinnet.com/en/unfamiliar-koreans/t-yoon-mi-rae/|access-date=2021-11-04|website=MoinNet|language=en-GB}}{{Cite web|date=2011-09-14|title=예술과 기술의 만남, '크리에이터 프로젝트' 성황|url=https://www.mk.co.kr/news/business/view/2011/09/593776/|access-date=2021-11-04|website=매일경제|language=ko}}
Since then, they have worked with various South Korean artists, including BTS, MFBTY,{{Cite web|date=2013-01-23|title=[TD포토] 뮤직비디오 감독 룸펜스|url=http://tvdaily.asiae.co.kr/read.php3?aid=1358924103454607017|access-date=2021-11-04|website=tvdaily.co.kr|language=ko}} Cho Yong-pil,{{Cite web|last=SBS연예뉴스|first=SBS뉴스|date=2013-09-16|title='가왕' 조용필, 15년 만의 일본 공연 확정|url=https://ent.sbs.co.kr/news/article.do?article_id=E10004578136|access-date=2021-11-04|website=SBS연예뉴스|language=ko}} Rain,{{Cite web|date=2020-07-18|title=MBC온에어 '놀면 뭐하니?' 싹쓰리 '다시 여기 바닷가' 음원 차트 1위 랭킹…룸펜스 감독 등장|url=https://www.asiatoday.co.kr/view.php?key=20200718001918248|access-date=2021-11-04|website=종합일간지 : 신문/웹/모바일 등 멀티 채널로 국내외 실시간 뉴스와 수준 높은 정보를 제공|language=ko}} Lee Hyori,{{Cite web|date=2013-12-18|title=이효리 일상사진, 윤미래와 작업하나? "미세스 코리아들"|url=https://sports.chosun.com/news/ntype.htm?id=201312190100163250010113&servicedate=20131218|access-date=2021-11-04|website=스포츠조선|language=ko}} Sistar,{{Cite web|date=2020-07-16|title='놀면 뭐하니', 인스타 사진으로 추측한 싹쓰리 '다시 여기 바닷가' MV 감독의 정체|url=http://www.topstarnews.net/news/articleView.html?idxno=820544|access-date=2021-11-04|website=톱스타뉴스|language=ko}} Wonder Girls, Younha,{{Cite web |last=Park |first=Ah-reum |date=July 5, 2012 |title=돌아온 윤하 'RUN' 뮤비 조회수 폭발 '여신의 귀환' |url=https://www.newsen.com/news_view.php?uid=201207050922522510 |access-date=October 27, 2022 |website=Newsen |language=ko}} Hyuna, Spica,{{Cite web|date=August 28, 2013|title=스피카, 신곡 'Tonight' 공개…'X언니' 이효리 응원|url=https://www.donga.com/news/article/all/20130828/57277794/2 |access-date=2021-11-04|website=Donga|language=ko}} ENHYPEN{{cite web | title=ENHYPEN's "Drunk-Dazed" Music Video Features a Very Special Cameo | website=Teen Vogue | date=April 26, 2021 | url=https://www.teenvogue.com/story/enhypen-talk-border-carnival-and-more | access-date=November 14, 2021}} and IU among others. When discussing the filming of Sunmi's Lalalay music video, she remarked, "this time it was directed by Lumpens, who seems to know me best. Because of this, he [Choi] was able to catch every move and there were minimal difficulties during filming."{{Cite web|title="이름만 얹지 않았다"..선미, '날라리'로 변신! 선미팝 5연타 정조준 [종합]|date=27 August 2019 |url=https://osen.mt.co.kr/article/G1111212899 |publisher=OSEN}} In 2014, the company began working with Big Hit Entertainment, starting a prolific partnership with BTS.{{cite web | title=How to make an iconic K-pop music video | website=Dazed | date=July 5, 2018 | url=https://www.dazeddigital.com/music/article/40602/1/how-to-make-an-iconic-k-pop-music-video | access-date=November 14, 2021}}{{Cite web|date=2020-12-17|title=BTS' 'Dynamite' continues to break records as it reaches 700 million views on YouTube|url=https://www.bandwagon.asia/articles/bts-dynamite-break-world-records-reaches-700-million-views-youtube-lumpens-music-video-be-album-watch-big-hit-entertainemnt-december-2020|access-date=2021-11-04|website=BTS' 'Dynamite' continues to break records as it reaches 700 million views on YouTube {{!}} Bandwagon {{!}} Music media championing and spotlighting music in Asia.|language=en}} They have also worked closely with a small number of independent artists, such as ee and Guckkasten.{{cite web | title=국카스텐 "혜성처럼 나타나 혜성처럼 사라지려 했다" | website=스포츠 연예가 한눈에! 스포츠한국! | date=November 6, 2014 | url=http://sports.hankooki.com/lpage/entv/201411/sp20141106142043136690.htm | language=ko | ref={{sfnref | 스포츠 연예가 한눈에! 스포츠한국! | 2014}} | access-date=November 14, 2021}}
Awards and nominations
Their work has received multiple honors, including the nomination for 2013 Mnet Asian Music Awards Music Video of the Year for Cho Yong-pil's "Hello",{{Cite web|last=tenasia.hankyung.com|first=Digital|date=2013-11-13|title=2013 MAMA, "음악에는 국경과 인종을 초월하는 에너지가 담겨 있다" {{!}} 텐아시아|url=https://tenasia.hankyung.com/tv/article/2013111382174|access-date=2021-11-04|website=텐아시아 연예뉴스|language=ko}} 2017 Melon Music Awards Music Video of the Year for BTS' "DNA",{{cite web|url=http://www.ibtimes.co.in/melon-music-awards-2017-winners-top-10-artists-awards-nominees-category-awards-749824|title=Melon Music Awards 2017: Winners of Top 10 Artists awards, nominees for category awards|date=November 17, 2017|work=International Business Times}} 2018 Melon Music Awards Best Music Video Award for Ko Yoo-jeong's direction on GFriend's "Time for the Moon Night",{{Cite news|url=http://khnews.kheraldm.com/view.php?ud=20181202000100&md=20181202131130_BL|title=BTS takes home bagful of trophies at 2018 MMA|last=Herald|first=The Korea|date=2018-12-02|access-date=2018-12-02|language=en}} 2018 Mnet Asian Music Awards Fan Choice Best Music Video for BTS' "Idol",{{cite web | last=Tan | first=Pakkee | title=All The Winners From The 2018 Mnet Asian Music Awards | website=E! Online | date=December 16, 2018 | url=https://www.eonline.com/ap/news/995187/2018-mnet-asian-music-awards-winners-the-complete-list | archive-url=https://web.archive.org/web/20190209180304/https://www.eonline.com/ap/news/995187/2018-mnet-asian-music-awards-winners-the-complete-list | archive-date=February 9, 2019 | url-status=unfit | access-date=November 14, 2021}} 2020 Mnet Asian Music Awards Best Video Director of the Year for BTS' "Butter",{{Cite web|last=장윤정|date=2020-12-07|title='2020 MAMA', 방탄소년단 8관왕 석권···VR·AR·XR로 다채로운 무대 '눈길' {{!}} 아주경제|url=https://www.ajunews.com/view/20201207082129450|access-date=2021-11-04|website=www.ajunews.com}} and 2021 nomination for MTV Video Music Award for Best Editing Yong Seok Choi's work on BTS' "Butter"{{Cite web|date=2021-08-11|title=Justin Bieber and Megan Thee Stallion lead MTV's VMA nominees|url=https://nypost.com/2021/08/11/mtv-vma-2021-nominations-justin-bieber-megan-thee-stallion-lead/|access-date=2021-11-04|website=New York Post|language=en-US}}{{Cite web|date=2021-09-13|title=방탄소년단, '2021 VMA' 3관왕…송 오브 더 서머 포함 '공동 다관왕'|url=https://news.jtbc.joins.com/article/article.aspx?news_id=NB12023563|access-date=2021-11-04|website=news.jtbc.joins.com|language=ko}}
Videography
=Music videos=
References
{{reflist}}
External links
- {{official|http://lumpens.com/}}
Category:South Korean music video directors