Lux Style Awards#Lux Style Award for Best Emerging Talent

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{{Infobox award

| name = Lux Style Awards

| current_awards = 22nd Lux Style Awards

| image = Logo of Lux Style Awards.png

| awarded_for = Excellence in media achievements

| presenter = Lux (soap)

| country = Pakistan

| network = PTV and Private Channels of Pakistan

| year = 2002

| year2 = 2023

| website = {{URL|www.luxstyle.pk/}}

}}

The Lux Style Awards is an award ceremony which has been held annually in Pakistan since 2002. The ceremony celebrates "style" in the Pakistani entertainment industry, such as cinema, television, fashion, and music. Categories have changed over the years, but most are awarded by panels of judges who are experts in the respective industries, with some "people's choice" awards in the film and TV categories.

The ceremonies, which are televised, have usually been held in Karachi, but in some years have taken place in Lahore, Kuala Lumpur and Dubai.

History

The Lux Style Awards were created in 2002 by Musharaf Hai, the Chairperson of Unilever Pakistan at the time.{{cite news |title=Why the show must go on! |url=https://www.somethinghaute.com/lux-style-awards-3 |access-date=30 April 2025 |work=Something Haute |date=30 November 2011}} It is the biggest annual awards ceremony held in Pakistan as of 2018.{{cite news |author=Maheen Hasan |title=The Secrets Behind the Lux Style Awards that Nobody Wants to Talk About |url=https://images.dawn.com/news/1177444 |access-date=30 April 2025 |work=Dawn Images |date=20 February 2019}}

The ceremony was postponed in 2008 owing to security concerns and economic conditions, and it was decided to provide annual scholarships to students of the National College of Arts (TV and Film), National Academy of Performing Arts (Music), and to two fashion schools.{{cite news |url=https://www.nation.com.pk/01-Aug-2008/showbiz-events-latest-casualty |archive-url=https://web.archive.org/web/20110112100059/http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/Regional/Lahore/01-Aug-2008/Showbiz-events-latest-casualty/ |archive-date=12 January 2011 |title=Showbiz events latest casualty |author=Emanuel Sarfraz |date=1 August 2008 |url-status=live |work=The Nation}}

Viewer's Choice Awards for best male and female actors had originally been added to engage audiences viewing the show. In 2019, it was decided to add critics' choice awards for these categories as well.{{cite news |url=https://images.dawn.com/news/1181452 |work=Dawn Images |title=The LSAs just introduced critics choice awards |author=Maliha Rehman |date=11 December 2018 |access-date=2 May 2019}}

Ceremonies

The following is a listing of all Lux Style Awards ceremonies since 2002.

class="wikitable"

! Ceremony

! Date

! Best Film

! Venue

1st Lux Style Awards

| 18 February 2002

| Tere Pyar Mein{{cite web|url=http://www.luxstyleawards.com/winners/winners2002.htm |archive-url=https://web.archive.org/web/20030715233015/http://www.luxstyleawards.com/winners/winners2002.htm |archive-date=15 July 2003 |date=15 June 2002|title=Lux Style Awards 2002 – Winners|website=luxstyleawards.com website|access-date=5 January 2021}}

|Naval Base, Karachi

2nd Lux Style Awards

| 24 February 2003

| Yeh Dil Aap Ka Huwa

|Expo Centre, Karachi

3rd Lux Style Awards

| 13 March 2004

| Larki Punjaban

|Dubai, UAE

4th Lux Style Awards

| 15 March 2005

| Salakhain