Lux Style Awards#Lux Style Award for Best Song of the Year
{{short description|Entertainment industry awards in Pakistan}}
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{{Infobox award
| name = Lux Style Awards
| current_awards = 22nd Lux Style Awards
| image = Logo of Lux Style Awards.png
| awarded_for = Excellence in media achievements
| presenter = Lux (soap)
| country = Pakistan
| network = PTV and Private Channels of Pakistan
| year = 2002
| year2 = 2023
| website = {{URL|www.luxstyle.pk/}}
}}
The Lux Style Awards is an award ceremony which has been held annually in Pakistan since 2002. The ceremony celebrates "style" in the Pakistani entertainment industry, such as cinema, television, fashion, music, sports and film industry. Categories have changed over the years, but most are awarded by panels of judges who are experts in the respective industries, with some "people's choice" awards in the film and TV categories.{{cite news|url=https://images.dawn.com/news/1177444 |title=The secrets behind the Lux Style Awards that nobody wants to talk about|author=Mehreen Hasan |date=20 February 2018|newspaper=Dawn|location=Pakistan|access-date=4 January 2021}}
The ceremonies, which are televised, have usually been held in Karachi, but in some years have taken place in Lahore, Kuala Lumpur and Dubai.
History
The Lux Style Awards were created and developed in 2002 by Naheed Chowdhry, the female executive who headed the Unilever Lux team at the time,{{cite web|url=https://onfrontiers.com/profile/nchowdhry|title=Naheed Chowdhry|website=On Frontiers|access-date=2 May 2019}} in collaboration with Frieha Altaf, TV and event producer and former model.{{cite web|url=https://www.siddysays.com/interview-frieha-altaf/|title=In Conversation With Frieha Altaf|website=SiddySays|date=30 August 2015|access-date=2 May 2019}}{{cite web|url=https://www.somethinghaute.com/lux-style-awards-3/|title=Why the show must go on!|website=Haute|date=30 November 2011|access-date=2 May 2019}} It is the largest annual awards ceremony held in Pakistan.{{cite web|url=https://www.siddysays.com/the-siddysays-winners-of-lux-style-awards-2019/|title=The Siddysays Winners Of Lux Style Awards 2019|website=SiddySays|date=2 April 2019|access-date=2 May 2019}}{{cite web|url=https://www.parhlo.com/unforgettable-highlights-lux-style-awards-2018/|website=parhlo|title=7 Major Highlights of LUX Style Awards 2018 Which Are Absolutely Unforgettable|first=Zain |last=Kazi|date=23 February 2018|access-date=2 May 2019}}
The ceremony was postponed in 2008 owing to security concerns and economic conditions, and it was decided to provide annual scholarships to students of the National College of Arts (TV and Film), National Academy of Performing Arts (Music), and to two fashion schools.{{cite news |url=https://www.nation.com.pk/01-Aug-2008/showbiz-events-latest-casualty | archive-url=https://web.archive.org/web/20110112100059/http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/Regional/Lahore/01-Aug-2008/Showbiz-events-latest-casualty/ | archive-date = 12 January 2011 | title = Showbiz events latest casualty | author = Emanuel Sarfraz | date = 1 August 2008 |url-status=live | work = The Nation }}
Viewer's Choice Awards for best male and female actors had originally been added to engage audiences viewing the show. In 2019, it was decided to add critics' choice awards for these categories as well.{{cite web|url=https://images.dawn.com/news/1181452|website=Images Dawn|title=The LSAs just introduced critics choice awards|first=Maliha|last= Rehman|date=11 December 2018|access-date=2 May 2019}}
The Lux Awards have been televised in most years.{{citation needed|date=April 2025}}
Aminah Haq won Best TV Actress at 3rd Lux Style Awards for her performance in Mehndi. Many thought that Sania Saeed gave a better performance in Thori Si Mohabat that year, and the only reason she lost was that her play was broadcast by a private TV channel (Geo Entertainment). On the other hand, Mehndi was aired on PTV that was widely available all over the country and was more accessible for audiences. So, for 4th Lux Style Awards it was decided that there would be separate acting and play categories for terrestrial and satellite TV channels.{{Cite web |last=Rehman |first=Maliha |date=2018-02-26 |title=Does the Mahira-Mehwish controversy mean the Lux Style Awards should be overhauled? |url=https://images.dawn.com/news/1179545 |access-date=2022-06-30 |website=Images |language=en}}
Many celebrities pulled out their nominations from 18th Lux Style Awards in the wake of MeToo movement. Ali Zafar was nominated for Best Film and Best Film Actor that year, many celebrities took to social media to give their support towards Meesha Shafi who previously made sexual harassment allegations against Ali. They urged LSA jury to pull out his nominations. When the jury denied their request many decided not to be a part of the ceremony.{{Cite web |date=2019-04-01 |title=Controversies mar LSA 2019 nominations |url=http://tribune.com.pk/story/1941429/controversies-mar-lsa-2019-nominations |access-date=2022-06-30 |website=The Express Tribune |language=en}}
Ceremonies
The following is a listing of all Lux Style Awards ceremonies since 2002.
See also
References
{{reflist}}
External links
- {{Official}}
{{Lux Style Awards}}
{{National Cinema Awards}}
Category:Annual events in Pakistan
Category:Awards established in 2002
Category:Pakistani film awards
Category:Pakistani television awards
Category:Pakistani music awards