MJR Theatres

MJR Theatres was created in 1980 by Mike Mihalich with the acquisition of Main Theatre (sold in 1997 and now known as the Main Art Theatre) in Royal Oak, Michigan. The name MJR was taken from their original slogan Movies Just Right. During the 1980s and 1990s, the company purchased several theaters and drive-ins in Michigan. Following their acquisitions, the company started building their own multiplex cinemas, with the first opening in Adrian, Michigan in 1990. In order to finance the new cinemas, MJR sold some of its existing theaters and drive-ins.{{cn|date=January 2025}}

During the 1990s, Luna Enterprises purchased an interest in the chain.{{cn|date=January 2025}}

In 2014, MJR introduced a premium large format (PLF) known as "The Epic Experience", which uses a 65-foot screen and Dolby Atmos sound.{{Cite web |author= |date=2014-05-20 |title=MJR Digital Cinemas’ 'Epic Experience' Expands in Metro Detroit |url=https://www.dbusiness.com/daily-news/mjr-digital-cinemas-epic-experience-expands-in-metro-detroit/ |access-date=2024-10-09 |website=DBusiness Magazine |language=en-US}}

In 2019, the chain was acquired for $152.25 million by the Belgium-based Kinepolis, This marked the Belgium-based chain's entrance into the U.S. market, after having entered the Canadian market via Landmark Cinemas.{{Cite web |last=Reindl |first=J. C. |title=MJR Digital Cinemas expected to keep name after being sold to Belgian company |url=https://www.freep.com/story/money/business/2019/09/03/mjr-digital-cinemas-sold-kinepolis/2198125001/ |access-date=2024-10-09 |website=Detroit Free Press |language=en-US}}

After the acquisition, MJR began to deploy the Kinepolis "Laser Ultra" PLF (with renovated auditoriums adding reclining seats) in 2022,{{Cite web |date=2024-03-18 |title=MJR Theatres Expands Laser Ultra to MJR Westland Cinema In Wayne County, Michigan - Boxoffice |url=https://www.boxofficepro.com/mjr-theatres-expands-laser-ultra-to-mjr-westland-cinema-in-wayne-county-michigan/ |access-date=2024-10-09 |website=www.boxofficepro.com |language=en-US}} and became part of Kinepolis's existing partnerships with CJ CGV and IMAX Corporation, including opening a new IMAX with Laser auditorium with reclining seats at the Southgate location in 2023,{{Cite web |last=Marini |first=Miriam |title=MJR Southgate getting IMAX auditorium this fall |url=https://www.freep.com/story/news/local/michigan/wayne/2023/09/26/mjr-southgate-gets-imax-auditorium/70973421007/ |access-date=2024-10-09 |website=Detroit Free Press |language=en-US}}{{Cite web |last=Tartaglione |first=Nancy |date=2023-05-17 |title=Imax To Triple France Footprint, Expands Partnership With Kinepolis In Europe & North America – Cannes |url=https://deadline.com/2023/05/imax-france-expansion-kinepolis-cannes-1235369655/ |access-date=2024-10-09 |website=Deadline |language=en-US}} and Michigan's first ScreenX auditorium at its Waterford location in June 2024.{{Cite web |date=2024-06-13 |title=Michigan’s First ScreenX Auditorium to Open at MJR Theatres’ Waterford Location - Boxoffice |url=https://www.boxofficepro.com/michigans-first-screenx-auditorium-to-open-at-mjr-theatres-waterford-location/ |access-date=2024-10-09 |website=www.boxofficepro.com |language=en-US}}

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• {{Official website}}

{{Major USA Cinema Chains}}

Category:Movie theatre chains in the United States

Category:Companies based in Oakland County, Michigan

Category:1980 establishments in Michigan

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