ScreenX

{{infobox product

| type =

| manufacturer =

| url = https://cj4dplex.com/screenx

| logo_caption = Logo used in 2019 to 2024. Its design is similar to 4DX

}}

ScreenX is a panoramic film format which presents films with an expanded, dual-sided, 270-degree screens projected on the walls in a theater.{{cite news |last1=Frater |first1=Patrick |title=ScreenX: Korean Immersive Format Targets Hollywood and China |url=https://variety.com/2016/film/asia/screenx-targets-hollywood-and-china-at-cinemacon-1201747914/ |accessdate=17 February 2020 |work=Variety (magazine) |date=6 April 2016}} First introduced in 2012, it is created by CJ 4DPLEX, a subsidiary of the CJ CGV group which also created the 4DX motion-theater technology, which uses a similar logo and combines both formats, known as Ultra 4DX. Co-developed by KAIST, presumed competitor to streaming platforms such as Netflix.{{cite news |last1=Stevens |first1=Robert |title=To fend off Netflix, movie theaters try 3-screen immersion |url=https://apnews.com/63c4c8264b5045bba2b5c33b00236101 |accessdate=17 February 2020 |work=AP News |publisher=The Associated Press |date=14 August 2018}}{{cite news |last1=Brown |first1=Ruth |title=Meet cinemas' latest effort to fend off Netflix |url=https://nypost.com/2018/08/14/meet-cinemas-latest-effort-to-fend-off-netflix/ |accessdate=17 February 2020 |work=New York Post |publisher=NYP Holdings, Inc. |date=14 August 2018}}{{cite news |last1=Lang |first1=Jeffrey |title=ScreenX latest theater fight with Netflix plus social media growing pains |url=https://movietvtechgeeks.com/screenx-latest-theater-fight-with-netflix-plus-social-media-growing-pains/ |accessdate=17 February 2020 |work=Movie TV Tech Geeks |publisher=Movie TV Tech Geeks |date=14 August 2018}}{{cite web |title=ScreenX: A next-level movie experience |url=http://breakthroughs.kaist.ac.kr/wp/portfolio/screenx-a-next-level-movie-experience |website=KAIST Breakthroughs |date=26 February 2014 |publisher=KAIST |accessdate=14 February 2020}}{{cite news |last1=Yuen |first1=Ced |title=ScreenX cinema: like IMAX but sideways |url=https://www.trustedreviews.com/news/screenx-3527280 |accessdate=14 February 2020 |work=Trusted Reviews |publisher=TI Media Limited |date=10 August 2018}} Posted Spring 2014.

As of 2022, the theater technology is installed in 364 screens in 37 countries.{{cite web |url=http://screenxmovies.com/theater/theater.php |website=SCREENX |access-date=12 February 2023|title=Theater }}

Overview

File:ScreenXlogo.jpg

Like for IMAX films, in order to match the length of the entire tri-screen theater, ScreenX films are formatted either during shooting in production or converting in post-production. A film shot for ScreenX is typically shot with three cameras.{{cite news |title=CHOI Yong-seung, the Creative Director Behind PSYCHOKINESIS' Screen X Direction |url=http://www.koreanfilm.or.kr/eng/news/interview.jsp?blbdComCd=601019&seq=301&mode=INTERVIEW_VIEW |accessdate=18 February 2020 |work=Korean Film News |publisher=Korean Film Council |date=12 February 2018}} The process is done through scene selecting, archiving, delivering assets, color grading, and mastering before distribution to theaters.{{cite web |title=About Us {{!}} SCREENX |url=https://www.screenx.co.kr/screenx/screenx.php |website=SCREENX |publisher=CJ CGV |accessdate=17 February 2020}}

Most ScreenX films are live-action, mostly from Asia, particularly South Korea. Only a few animated films (and family films) are ever produced for the format. The technology has been rarely produced for Hollywood studio films due to the complexity of the additional computer animation work as side footage.{{cite news |last1=von Sychowski |first1=Patrick |title=Cinema Surround Screens Battle For Film Content |url=https://celluloidjunkie.com/2017/05/24/cinema-surround-screens-battle-for-film-content/ |accessdate=18 February 2020 |work=Celluloid Junkie |publisher=Celluloid Junkie |date=24 May 2017}} Lee Jae-seon, who worked for the ScreenX version of King Arthur: Legend of the Sword at G-node, said that, "It is not easy to create Hollywood blockbuster CG work in Korea, but it is meaningful because we created Hollywood blockbuster CG work for ScreenX.” Films were initially shown only in selected locations due to the lack of partners at the time.

On December 13, 2019, the world's largest ScreenX auditorium was inaugurated at the Màgic Badalona shopping centre in Badalona, Spain. It has a capacity of 398 seats.{{cite news|date=December 16, 2019|title=Ocine abre en Badalona la sala de cine ScreenX más grande del mundo|trans-title=Ocine opens the world's largest ScreenX cinema in Badalona|url=https://www.lavanguardia.com/vida/20191216/472259575285/ocine-abre-en-badalona-la-sala-de-cine-screenx-mas-grande-del-mundo.html|language=es|work=La Vanguardia|location=Badalona|access-date=June 21, 2020}} India got its first ScreenX in July 2019 at INOX Megaplex at Mumbai, Maharashtra.{{cite web | url=https://www.news18.com/news/tech/inox-to-introduce-screenx-270-degree-movie-screens-coming-to-india-soon-2087943.html | title=Inox to Introduce ScreenX, 270-degree Movie Screens Coming to India Soon | date=3 April 2019 }}{{cite web | url=https://www.forbesindia.com/news/trends/entertainment/worlds-first-megaplex-launched-in-india-heres-a-look-4551211.html | title=World's First Megaplex Launched in India, Here's a Look }}

Ultra 4DX

Ultra 4DX{{Cite web |date=2024-02-26 |title=CJ 4DPLEX Gets Cinematic Upgrade With ULTRA 4DX |url=https://newsroom.cj.net/cj-4dplex-gets-cinematic-upgrade-with-ultra-4dx/ |access-date=2024-05-23 |website=CJ NEWSROOM |language=ko}} (formerly 4DX with ScreenX from 2017 to 2019, and 4DX Screen until 2024) is the combination of 4DX and ScreenX film formats which presents films in a multi-screen auditorium with enhanced motion and environmental effects, with an additional fourth-screen projected on the ceiling and the newest 4DX chair models. It debuted in Yongsan in 2017, and was internationally unveiled at CinemaCon 2018, and later at CES 2020.{{cite news |title=CJ 4DPLEX SUCCESSFULLY LAUNCHES THE FUTURE OF CINEMA AT CES 2020 |url=https://www.screenx.co.kr/more/news-release-view.php?seq=133 |accessdate=19 February 2020 |work=ScreenX |publisher=CJ 4DPLEX |date=8 January 2020}}{{cite news |title="4DX with SCREENX" to Make Worldwide Debut at CinemaCon 2018 |url=https://www.boxofficepro.com/4dx-screenx-make-worldwide-debut-cinemacon-2018-opening-new-chapter-cinematic-innovation/ |accessdate=14 February 2020 |work=Box Office Pro |publisher=The Box Office Company |date=21 March 2018}}{{cite news |title=World's First Four-Sided 4DX Screen Revealed at CES 2020 |url=https://www.prnewswire.com/news-releases/worlds-first-four-sided-4dx-screen-revealed-at-ces-2020-300980385.html |accessdate=14 February 2020 |work=PR Newswire |publisher=PR Newswire Association |date=6 January 2020}} The combined film format is currently{{when|date=May 2020}} operating throughout Asian territories including South Korea, Japan, China and India. It later opened its first theater in a non-Asian location at a Les Cinémas Gaumont Pathé theater in Paris, France.{{cite news |last1=Kil |first1=Sonia |title=CGV 4DX Celebrates Decade of High Tech Cinema Equipment |url=https://variety.com/2019/film/news/cgv-4dx-celebrates-decade-high-tech-cinemas-1203358801/ |accessdate=17 February 2020 |work=Variety (magazine) |date=4 October 2019}}{{cite news |title=FIRST '4DX with ScreenX' IN EUROPE OPENS IN FRANCE WITH MARVEL STUDIOS' ANT-MAN AND THE WASP |url=https://www.cj4dx.com/bbs/?so_table=news&mode=VIEW&num=213 |accessdate=17 February 2020 |work=4DX |publisher=CJ 4DPLEX |date=July 2018}} It later made its overseas debut at a Cinépolis theater in Mexico City, Mexico in March 2020.{{cite news |title=Cutting-Edge Cinema Format '4DX with ScreenX' Continues to Make its Mark with Record-Breaking Attendance in Japan and China |url=https://www.prnewswire.com/news-releases/cutting-edge-cinema-format-4dx-with-screenx-continues-to-make-its-mark-with-record-breaking-attendance-in-japan-and-china-300911012.html |accessdate=14 February 2020 |work=PR Newswire |publisher=Pr Newswire Association |date=3 September 2019}}{{cite news |title=Cinépolis to be the First to Bring the Innovative and Award-Winning '4DX with ScreenX' Format to LATAM |url=https://www.prnewswire.com/news-releases/cinepolis-to-be-the-first-to-bring-the-innovative-and-award-winning-4dx-with-screenx-format-to-latam-300822373.html |accessdate=14 February 2020 |work=PR Newswire |publisher=PR Newswire Association LCC |date=1 April 2019}}{{cite news |title=Salas ScreenX con vista panorámica de 270° llegan a Cinépolis |url=https://gritaradio.com/salas-screenx-con-vista-panoramica-de-270-llegan-a-cinepolis/ |accessdate=14 February 2020 |work=gritaradio.com |publisher=gritaradio.com |date=5 February 2020|language=Spanish}}

Four-sided ScreenX

CGV, in collaboration with its subsidiary CJ 4DPlex, opened the world's first four-sided ScreenX theater at CGV Yongsan Park Mall theater in South Korea on January 24, 2025. In addition to the front, left, and right screens traditional for the ScreenX format, it also has a screen on the ceiling. It is also the first ScreenX theater in South Korea to feature Dolby Atmos sound technology, providing a more three-dimensional and rich sound. In addition, all seats are equipped with recliners allowing use of the four-sided screen with a wider field of view.{{Cite news|date=2025-01-23|url=https://www.digitalcinemareport.com/news/cgv-unveils-world%E2%80%99s-first-four-sided-screenx-theatre|title=CGV Unveils World’s First Four-Sided ScreenX Theatre|access-date=2025-02-01|work=Digital Cinema Report}}

Reception

=Box office=

Since 2018, ScreenX technology been successful at worldwide box offices, following the successful panoramic release of Marvel Studios's Black Panther.{{cite news |title=CGV ScreenX Records a Box-Office Hit with the Highest Audience. |url=http://english.cj.net/cj_now/view.asp?bs_seq=13857&schBsTp=1 |accessdate=18 February 2020 |work=CJ Now |publisher=CJ Group |date=27 February 2018}} It has grossed a combined total of over $40 million throughout the year through films released in the panoramic format.{{cite news |last1=Pahle |first1=Rebecca |title=ScreenX Sets Record-Breaking 2018 |url=https://www.boxofficepro.com/screenx-sets-record-breaking-2018/ |accessdate=18 February 2020 |work=Box Office Pro |publisher=The Box Office Company |date=18 January 2019}}

In 2022, ScreenX has achieved even more box office success, with Top Gun: Maverick as the highest-grossing release.{{cite news |title=Top Gun: Maverick Flies into Regal as Highest Grossing ScreenX and 4DX Release Ever |url=https://finance.yahoo.com/news/top-gun-maverick-flies-regal-135400989.html |accessdate=30 June 2022 |work=PR Newswire |publisher=PR Newswire Association LLC. |date=30 June 2022}}{{cite web |title=Top Gun: Maverick Reaches $60M in ScreenX and 4DX |url=https://www.boxofficepro.com/top-gun-maverick-reaches-60m-in-screenx-and-4dx/ |website=boxofficepro.com |access-date=13 October 2022 |language=en-US |date=12 October 2022}}

=Awards=

2018: 'ScreenX' won the 2018 ShowEast "Innovator of the Year" award.{{cite news |title=CJ 4DPLEX Wins 2018 ShowEast "Innovator of the Year" for ScreenX |url=http://www.filmexpos.com/cj-4dplex-wins-2018-showeast-innovator-of-the-year-for-screenx/ |accessdate=20 February 2020 |work=FilmExpoGroup |publisher=FilmExpoGroup |date=26 October 2018}}
2018: '4DX with ScreenX' won the Silver Prize at the 2018 Edison Awards for "Media, Visual Communications & Entertainment".{{cite web |title=2018 Edison Award Winners |url=https://edisonawards.com/winners2018.php |website=Edison Awards |publisher=Edison Awards |accessdate=20 February 2020}}
2019: 'ScreenX' won "Technology of the Year" at the 2019 Cinema Technology Community Awards.{{cite news |title=ScreenX wins 'Technology of the Year' at 2019 Cinema Technology Community Awards |url=https://celluloidjunkie.com/wire/screenx-wins-technology-of-the-year-at-2019-cinema-technology-community-awards/ |accessdate=20 February 2020 |work=CJ Wire |publisher=Celluloid Junkie |date=21 November 2019}}
2019: '4DX with ScreenX' won the iResearch Award for "Originative Cinema Technology".{{cite news |title="4DX With ScreenX" Recipient Of Prestigious 2019 iResearch Award For Originative Cinema Technology |url=https://www.prnewswire.com/news-releases/4dx-with-screenx-recipient-of-prestigious-2019-iresearch-award-for-originative-cinema-technology-300883925.html |accessdate=20 February 2020 |work=PR Newswire |publisher=PR Newswire Association LLC. |date=12 July 2019}}