MSCHF

The group was founded in 2016 by Gabriel Whaley, who acts as CEO, along with chief creative officers Lukas Bentel and Kevin Wiesner, among others.{{cite web |title=MSCHF co-founders Kevin Wiesner and Lukas Bentel discuss their long, strange journey on 'Business of HYPE' |url=https://hypebeast.com/2024/3/business-of-hype-angelo-baque-mschf-kevin-weisner-lukas-bentel |publisher=Hypebeast |date=March 2024}}

As of January 2020, MSCHF was reported to have received $11.5 million in funding.{{cite web |title=Lil Nas X's 'Satan Shoe' – made with one drop of human blood – sold out in under a minute, bringing in nearly $700,000 |url=https://www.yahoo.com/news/lil-nas-xs-satan-shoe-161016099.html |website=news.yahoo.com |date=29 March 2021 |access-date=2021-03-31 |archive-date=2021-04-26 |archive-url=https://web.archive.org/web/20210426212234/https://www.yahoo.com/news/lil-nas-xs-satan-shoe-161016099.html |url-status=live }} The most recent funding round was for $8 million in January 2020.{{Cite web |title=SEC FORM D |url=https://www.sec.gov/Archives/edgar/data/1790106/000179010620000001/xslFormDX01/primary_doc.xml |access-date=2024-04-19 |website=www.sec.gov}}

The group operates as a company under the name MSCHF Product Studio, Inc.{{Cite web|url=https://www.hollywoodreporter.com/thr-esq/nike-sues-mschf-over-lil-nas-x-satan-shoes|title=Nike Sues MSCHF Over Lil Nas X Satan Shoes|date=March 29, 2021|first=Ashley|last=Cullins|work=The Hollywood Reporter|access-date=April 5, 2021|archive-date=March 31, 2021|archive-url=https://web.archive.org/web/20210331230749/https://www.hollywoodreporter.com/thr-esq/nike-sues-mschf-over-lil-nas-x-satan-shoes|url-status=live}}

Josh Wardle, the Welsh software engineer who created the web-based word game Wordle, joined MSCHF in December 2021.{{Cite web |last=Yotka |first=Steff |date=2022-02-02 |title=Obsessed with Wordle? The Founder Now Works In Fashion—Kind Of |url=https://www.vogue.com/article/wordle-josh-wardle-mschf |access-date=2023-02-19 |website=Vogue |language=en-US}}

The group announces the availability of their work in numbered "drops". In May 2018 MSCHF released its first work, titled The Persistence of Chaos. The work was a single 2008 Windows laptop loaded with six malware programs.{{cite web |last1=Stephen |first1=Bijan |title=How MSCHF built a business out of squeaky chicken bongs |url=https://www.theverge.com/21320127/mschf-products-jesus-shoes-puff-chicken-office-business |website=The Verge |language=en |date=27 July 2020 |access-date=31 March 2021 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330155055/https://www.theverge.com/21320127/mschf-products-jesus-shoes-puff-chicken-office-business |url-status=live }} The programs included were those that had purportedly caused nearly $100 billion in damage to the global economy.{{cite web |title=A Laptop Infected With the World's Most Dangerous Computer Viruses Is Up for Auction. The Bid Is Now More Than $1.2 Million |url=https://news.artnet.com/market/malware-artwork-goes-to-auction-1554505 |website=Artnet News |date=22 May 2019 |access-date=31 March 2021 |archive-date=14 March 2021 |archive-url=https://web.archive.org/web/20210314082629/https://news.artnet.com/market/malware-artwork-goes-to-auction-1554505 |url-status=live }}

On July 9th, 2018, MSCHF began releasing a series called "man eating food" on YouTube through two channels, "[https://www.youtube.com/@maneatingfood791 man eating food]" and "[https://www.youtube.com/channel/UCbsnFXxqEEymsEKZa7qhTXQ temp]". It started with a [https://www.reddit.com/r/videos/comments/8yks2s/i_have_videos_of_a_guy_eating_every_food_this_is/ post] on Reddit by a user under the name BenRosen with a YouTube video linked titled "[https://www.youtube.com/watch?v=UAK-rJ_N8V0 mayonnaise]". The food ranged from string cheese to dog food, all eaten by a man named Eric. The last video released was "[https://www.youtube.com/watch?v=mJITLaFbhQU Jim Carrey]" on April 3, 2019. This was listed as the second drop by MSCHF on their website. {{Cite web |date=2018-07-16 |title=I'm Eric. Last week, I ate (almost) every food that reddit requested and posted videos in the comments. AMA! |url=https://www.reddit.com/r/shittyfoodporn/comments/8zd4x4/im_eric_last_week_i_ate_almost_every_food_that/?rdt=46860 |access-date=2024-12-22 |website=r/shittyfoodporn}}{{Cite web |last=BenRosen |date=2018-07-13 |title=I have videos of a guy eating every food. This is mayonnaise. I'll respond to any food request in the comments with the appropriate video. |url=https://www.reddit.com/r/videos/comments/8yks2s/i_have_videos_of_a_guy_eating_every_food_this_is/?rdt=36227 |access-date=2024-12-22 |website=r/videos}}

Next, MSCHF released their 3rd drop, titled Times Newer Roman. It is like Times New Roman except it is 5–10% wider, significantly reducing the word count you need to hit a specific number of pages. Times Newer Roman is actually an edited version of another open-source font called Nimbus Roman No. 9 L.{{Cite web |last=MSCHF |title=Times Newer Roman |url=https://timesnewerroman.com/ |access-date=2024-12-22 |website=Times Newer Roman |language=en}} It is available to download for free at their website.

Drop #7 titled Jesus Shoes were on sale for $1425 and listed for sale on the website StockX for $4000. MSCHF bought Nike Air Max 97s at their regular price but added Jesus on a crucifix as well as sourcing holy water from the Jordan River.{{Cite web |last=O'Kane |first=Caitlin |date=2019-10-11 |title=Nike Air Max 97 "Jesus Shoes" filled with holy water are selling for $4,000 – CBS News |url=https://www.cbsnews.com/news/nike-air-max-97-jesus-shoes-filled-with-holy-water-selling-for-4000-2019-10-11/ |access-date=2024-12-22 |website=www.cbsnews.com |language=en-US}}

Bull and Moon (Drop #8) is a astrological investing app that uses a proprietary financial astrological algorithm.{{Cite web |last=mschf |title=Bull & Moon |url=https://bullandmoon.com/ |access-date=2024-12-22 |website=Bull & Moon |language=en}}{{Cite web |last=Silver |first=Curtis |title=Bull & Moon Bucks Logic, Gives Investment Tips Based On Your Astrological Sign |url=https://www.forbes.com/sites/curtissilver/2019/10/22/bull--moon-bucks-logic-giving-investment-tips-based-on-your-astrological-sign/ |access-date=2024-12-22 |website=Forbes |language=en}}

A November 2019 release called Puff the Squeaky Chicken (drop #10) consisted of a rubber chicken that was also a functional bong.{{cite web |title=puff the rubber chicken bong that squeaks when you smoke it |url=https://www.designboom.com/design/puff-the-rubber-chicken-bong-studio-mschf-11-27-2019/ |website=designboom {{!}} architecture & design magazine |language=en |date=27 November 2019 |access-date=31 March 2021 |archive-date=8 April 2021 |archive-url=https://web.archive.org/web/20210408072457/https://www.designboom.com/design/puff-the-rubber-chicken-bong-studio-mschf-11-27-2019/ |url-status=live }}{{cite web |title=The Puff Rubber Chicken Bong Squeaks When You Smoke It {{!}} Cool Material |url=https://coolmaterial.com/gear/the-puff-rubber-chicken-bong-squeaks-when-you-smoke-it/ |website=coolmaterial.com |date=2 December 2019 |access-date=31 March 2021 |archive-date=8 April 2021 |archive-url=https://web.archive.org/web/20210408072446/https://coolmaterial.com/gear/the-puff-rubber-chicken-bong-squeaks-when-you-smoke-it/ |url-status=live }}

In 2020, the group released a dog collar called Cuss Collar (drop #15) that turns a dog's barking into spoken swear words.{{cite web |title=Bad Dog! This Collar Translates All of Your Dog's Barks Into Curse Words |url=https://people.com/pets/cuss-collar-turns-dog-barks-into-curse-words/ |website=PEOPLE.com |language=en |access-date=2021-03-30 |archive-date=2021-04-08 |archive-url=https://web.archive.org/web/20210408072109/https://people.com/pets/cuss-collar-turns-dog-barks-into-curse-words/ |url-status=live}}{{cite web |title=You can now buy a dog collar that will swear every time your dog barks |url=https://www.fox43.com/article/news/nation-world/dog-cuss-collar/521-338bc5a1-d3b0-4b9f-b2e4-e4cfd6a1afaf |website=fox43.com |date=16 February 2020 |access-date=2021-03-30 |archive-date=2020-02-19 |archive-url=https://web.archive.org/web/20200219002416/https://www.fox43.com/article/news/nation-world/dog-cuss-collar/521-338bc5a1-d3b0-4b9f-b2e4-e4cfd6a1afaf |url-status=live}}{{cite web |first=Alicia |last=Lee |title=You can now buy a dog collar that will swear every time your dog barks |url=https://www.cnn.com/2020/02/16/us/cuss-collar-dog-barks-trnd/index.html |website=CNN |date=16 February 2020 |access-date=2021-03-30 |archive-date=2021-02-26 |archive-url=https://web.archive.org/web/20210226182306/https://www.cnn.com/2020/02/16/us/cuss-collar-dog-barks-trnd/index.html |url-status=live}}

An April 2020 release called Severed Spots (drop #20) involved the purchase of a US$30,000 Damien Hirst spot print. After purchasing the work, MSCHF cut the individual spots out of the print, selling them for $480 each. A second work consisting of the leftover paper, titled 88 Holes, sold for US$261,400.{{cite web |title=When an Art Collective Cut Up a $30,000 Damien Hirst Spot Print, the Spots Sold Out. Now the Empty Paper Just Sold for $261,000 |url=https://news.artnet.com/market/mschf-damien-hirst-cutup-1854450 |website=Artnet News |date=6 May 2020 |access-date=31 March 2021 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331185508/https://news.artnet.com/market/mschf-damien-hirst-cutup-1854450 |url-status=live }}{{cite web |last1=Holland |first1=Oscar |title=A $30K Damien Hirst was cut up – and the pieces are selling for seven times as much |url=https://edition.cnn.com/style/article/damien-hirst-mschf-severed-spots/index.html |website=CNN |date=May 2020 |language=en |access-date=2021-03-31 |archive-date=2021-04-08 |archive-url=https://web.archive.org/web/20210408071946/https://edition.cnn.com/style/article/damien-hirst-mschf-severed-spots/index.html |url-status=live }}{{cite web |title=How to Make Money Destroying the Work of Damien Hirst |url=https://www.interviewmagazine.com/art/how-to-make-money-destroying-the-work-of-damien-hirst |website=Interview Magazine |date=1 May 2020 |access-date=31 March 2021 |archive-date=8 April 2021 |archive-url=https://web.archive.org/web/20210408072027/https://www.interviewmagazine.com/art/how-to-make-money-destroying-the-work-of-damien-hirst |url-status=live }}

In June 2020, MSCHF and MrBeast released a one-time multiplayer mobile game titled "Finger on the App" (drop #24). In the game, players touch their phone screen and the last person to remove their finger from the screen wins $25,000.{{Cite web |last=Beresford |first=Trilby |date=June 30, 2020 |title=YouTuber MrBeast Launches Multiplayer Endurance Game 'Finger on the App' |url=https://www.hollywoodreporter.com/news/general-news/youtuber-mrbeast-launches-multiplayer-endurance-game-finger-app-1300746/ |access-date=May 5, 2021 |website=The Hollywood Reporter |language=en-US |archive-date=May 5, 2021 |archive-url=https://web.archive.org/web/20210505125934/https://www.hollywoodreporter.com/news/general-news/youtuber-mrbeast-launches-multiplayer-endurance-game-finger-app-1300746/ |url-status=live }} Four people ended up winning $20,000 each after keeping their finger on the app for over 70 hours.{{Cite web |last=Alexander |first=Julia |date=July 3, 2020 |title=MrBeast ends Finger on the App competition by telling players to stop after 70 hours |url=https://www.theverge.com/2020/7/3/21312701/mrbeast-finger-app-competition-stream-winner-final-four-prize-youtube-mschf |access-date=May 5, 2021 |website=The Verge |language=en |archive-date=March 18, 2021 |archive-url=https://web.archive.org/web/20210318231923/https://www.theverge.com/2020/7/3/21312701/mrbeast-finger-app-competition-stream-winner-final-four-prize-youtube-mschf |url-status=live }} The game was reportedly so successful that a sequel titled "Finger on the App 2" was released in March 2021, featuring a grand prize of $100,000.{{Cite web |last=Spangler |first=Todd |date=March 19, 2021 |title=MrBeast's $100,000 'Finger on the App 2' Contest Kicks Off Saturday |url=https://variety.com/2021/digital/news/mrbeast-finger-on-the-app-2-start-time-date-1234934406/ |access-date=May 5, 2021 |website=Variety |language=en-US |archive-date=May 5, 2021 |archive-url=https://web.archive.org/web/20210505042841/https://variety.com/2021/digital/news/mrbeast-finger-on-the-app-2-start-time-date-1234934406/ |url-status=live }} The winner kept their finger on the phone screen for around 51 hours; the second-place finisher also received a prize of $20,000.{{Cite web |url=https://www.tubefilter.com/2021/03/23/mrbeast-crowns-finger-on-the-app-winner-50-hours/ |access-date=May 5, 2021 |website=Tubefilter.com |title=MrBeast Crowns $100,000 'Finger on the App' Winner After 50-Hour Contest |date=March 23, 2021 |archive-date=May 5, 2021 |archive-url=https://web.archive.org/web/20210505162501/https://www.tubefilter.com/2021/03/23/mrbeast-crowns-finger-on-the-app-winner-50-hours/ |url-status=live }}

In September 2020 MSCHF released Medical Bill Art (drop #30), a series of paintings that were enlargements of medical bills received by American citizens. The paintings were sold for US$78,000, and the proceeds used to pay down the bills the work was built upon.{{cite web |last1=Holland |first1=Oscar |title=Oversized hospital bill paintings sold to pay off medical debts |url=https://www.cnn.com/style/article/mschf-medical-bill-art/index.html |website=CNN |date=6 October 2020 |language=en |access-date=2021-03-31 |archive-date=2021-03-29 |archive-url=https://web.archive.org/web/20210329124159/https://www.cnn.com/style/article/mschf-medical-bill-art/index.html |url-status=live }}{{cite web |title=An Art Collective Turned Three Americans' Medical Bills Into Paintings and Then Sold Them to Erase $73,000 Worth of Debt |url=https://news.artnet.com/art-world/mschf-medical-debt-paintings-1911250 |website=Artnet News |date=28 September 2020 |access-date=31 March 2021 |archive-date=14 March 2021 |archive-url=https://web.archive.org/web/20210314082625/https://news.artnet.com/art-world/mschf-medical-debt-paintings-1911250 |url-status=live }}

In February 2021 the group purchased a Boston Dynamics robot dog, and mounted a paintball gun on it. The robot was used in a live performance titled Spot's Rampage (drop #40) that allowed users of the MSCHF app to control the robot and its paintball gun.{{Cite web |last=MSCHF |title=Spot's Rampage |url=https://spotsrampage.com/ |access-date=2025-02-14 |website=Spot's Rampage |language=en}} After MSCHF publicly criticized the potential use of robotic dogs by police forces, Boston Dynamics released a statement criticizing the use of the robot in an artwork.{{cite web |last1=Stephen |first1=Bijan |title=MSCHF's latest drop lets you control a Boston Dynamics robot with a paintball gun on its back |url=https://www.theverge.com/2021/2/22/22295091/mschf-drop-boston-dynamics-spot-paintball-gun-art-gallery |website=The Verge |language=en |date=22 February 2021 |access-date=31 March 2021 |archive-date=18 April 2021 |archive-url=https://web.archive.org/web/20210418155406/https://www.theverge.com/2021/2/22/22295091/mschf-drop-boston-dynamics-spot-paintball-gun-art-gallery |url-status=live }}{{cite web |title=Boston Dynamics condemns art group's 'provocative use' of doglike robot {{!}} Boston.com |url=https://www.boston.com/news/technology/2021/02/23/boston-dynamics-spot-robot-mschf |website=www.boston.com |access-date=2021-03-31 |archive-date=2021-04-09 |archive-url=https://web.archive.org/web/20210409214056/https://www.boston.com/news/technology/2021/02/23/boston-dynamics-spot-robot-mschf |url-status=live }}{{cite magazine |title=Boston Dynamics' Robot Dog Is Now Armed—in the Name of Art |url=https://www.wired.com/story/boston-dynamics-robot-dog-armed-name-art/ |magazine=Wired |language=en-us |access-date=2021-03-31 |archive-date=2021-03-10 |archive-url=https://web.archive.org/web/20210310071115/https://www.wired.com/story/boston-dynamics-robot-dog-armed-name-art/ |url-status=live |last1=Knight |first1=Will }} According to the Perrotin gallery, "Boston Dynamics remotely disabled MSCHF’s legally-purchased Spot® robot via an undisclosed backdoor." The artwork was subsequently reworked and titled Spot’s Revenge.{{Cite web |title=Spot's Revenge {{!}} MSCHF (2022) {{!}} PERROTIN |url=https://www.perrotin.com/artists/mschf/1181/spots-revenge/68750 |access-date=2025-02-14 |website=www.perrotin.com |language=en}}

Also in February 2021, MSCHF purchased four Birkin bags and used them to make sandals, dubbed Birkinstocks (drop #39) after the Birkenstock brand of shoes.{{cite web |last1=Doaln |first1=Leah |title=Irreverent or insane? A $76K sandal cut from real Birkin bags |url=https://www.cnn.com/style/article/mschf-birkinstock-from-birkin-bags/index.html |website=CNN |date=8 February 2021 |language=en |access-date=2021-03-31 |archive-date=2021-04-09 |archive-url=https://web.archive.org/web/20210409121520/https://www.cnn.com/style/article/mschf-birkinstock-from-birkin-bags/index.html |url-status=live }} The shoes sold for between $34,000 and US$76,000, depending on the size of shoe purchased.{{cite web |last1=Friedman |first1=Vanessa |title=$76,000 Birkinstocks Made From Actual Birkin Bags? |url=https://www.nytimes.com/2021/02/08/style/MSCHF-birkenstocks-birkin-bags-hermes.html |website=The New York Times |date=8 February 2021 |access-date=31 March 2021 |archive-date=30 March 2021 |archive-url=https://web.archive.org/web/20210330093618/https://www.nytimes.com/2021/02/08/style/MSCHF-birkenstocks-birkin-bags-hermes.html |url-status=live }}{{cite magazine |last1=Holliday |first1=Kayla |title=Why You Keep Seeing That $76,000 Birkenstock-Birkin Bag Mash-Up in the Gossip Pages |url=https://www.vanityfair.com/style/2021/02/why-you-keep-seeing-that-dollar76000-birkenstock-birkin-bag-mash-up-in-the-gossip-pages |magazine=Vanity Fair |date=23 February 2021 |language=en-us |access-date=2021-03-31 |archive-date=2021-03-02 |archive-url=https://web.archive.org/web/20210302133738/https://www.vanityfair.com/style/2021/02/why-you-keep-seeing-that-dollar76000-birkenstock-birkin-bag-mash-up-in-the-gossip-pages |url-status=live }}

In March 2021, the group released Axe No 5 (drop #41), a mashup of Axe Body Spray and Chanel No. 5 perfume.{{cite web |last1=Wynne |first1=Kelly |title=Axe body spray meets Chanel No. 5 in questionable fragrance release |url=https://www.newsweek.com/axe-body-spray-meets-chanel-no-5-questionable-fragrance-release-1574545 |website=Newsweek |language=en |date=8 March 2021 |access-date=31 March 2021 |archive-date=31 March 2021 |archive-url=https://web.archive.org/web/20210331201329/https://www.newsweek.com/axe-body-spray-meets-chanel-no-5-questionable-fragrance-release-1574545 |url-status=live }}{{cite web |title=MSCHF Releases World's Most Expensive Axe Body Spray |url=https://hypebeast.com/2021/3/mschf-axe-body-spray-chanel-no-5-fragrance-release |website=HYPEBEAST |date=9 March 2021 |access-date=31 March 2021 |archive-date=8 April 2021 |archive-url=https://web.archive.org/web/20210408071852/https://hypebeast.com/2021/3/mschf-axe-body-spray-chanel-no-5-fragrance-release |url-status=live }}{{cite web |last1=Sawyer |first1=Jonathan |title=A Closer Look at the Chanel x Axe "Collab" That Nobody Asked For |url=https://www.highsnobiety.com/p/chanel-axe-body-spray-collaboration/ |website=Highsnobiety |language=en |date=10 March 2021}}

Also, on March 29, 2021, MSCHF partnered with Lil Nas X, to release a pair of modified Nike Air Max 97 shoes called Satan Shoes (drop #43), in an edition of 666.{{cite web |title='Satan Shoes' are just the latest stunt for off-kilter company MSCHF |url=https://www.nbcnews.com/pop-culture/pop-culture-news/satan-shoes-are-just-latest-stunt-kilter-company-mschf-n1262491 |website=NBC News |date=30 March 2021 |language=en |access-date=2021-03-30 |archive-date=2021-03-30 |archive-url=https://web.archive.org/web/20210330232809/https://www.nbcnews.com/pop-culture/pop-culture-news/satan-shoes-are-just-latest-stunt-kilter-company-mschf-n1262491 |url-status=live }} The shoes sold for US$1,018, in an apparent reference to Bible verse Luke 10:18.{{cite web |title=Team who created rapper's 'Satan Shoes' put own blood samples inside shoes |url=https://www.msn.com/en-us/music/news/team-who-created-rappers-satan-shoes-put-own-blood-samples-inside-shoes/ar-BB1f8hrc |website=www.msn.com |access-date=2021-03-31 |archive-date=2021-03-30 |archive-url=https://web.archive.org/web/20210330201836/http://www.msn.com/en-us/music/news/team-who-created-rappers-satan-shoes-put-own-blood-samples-inside-shoes/ar-BB1f8hrc |url-status=live }} They featured a reversed bronze pentagram, an inverted cross and a drop of real human blood in their sole and sold out in the first minutes of being available for sale.{{cite web |last1=Holland |first1=Oscar |last2=Palumbo |first2=Jacqui |title=Lil Nas X's unofficial 'Satan' Nikes containing human blood sell out in under a minute |url=https://www.cnn.com/style/article/lil-nas-x-mschf-satan-nike-shoes/index.html |website=CNN |date=29 March 2021 |language=en |access-date=2021-03-30 |archive-date=2021-03-31 |archive-url=https://web.archive.org/web/20210331013326/https://www.cnn.com/style/article/lil-nas-x-mschf-satan-nike-shoes/index.html |url-status=live }} The shoes garnered significant controversy, which led Nike to announce that they were suing MSCHF for trademark infringement and dilution.{{cite web |last1=Hernandez |first1=Victoria |title=Nike sues novelty company MSCHF over Lil Nas X's 'Satan Shoes' collab |url=https://www.latimes.com/sports/story/2021-03-29/nike-sues-mschf-over-lil-nas-x-satan-shoes |website=Los Angeles Times |date=29 March 2021 |access-date=2021-03-30 |archive-date=2021-03-30 |archive-url=https://web.archive.org/web/20210330213116/https://www.latimes.com/sports/story/2021-03-29/nike-sues-mschf-over-lil-nas-x-satan-shoes |url-status=live }} In Nike's complaint against MSCHF and Lil Nas X, the brand argued that it had "suffered harm to its goodwill, including among consumers who believe that Nike is endorsing satanism."Complaint ("Comp.") at 42, Nike v. MSCHF Product Studio, INC., No. 21-cv-1679[https://www.abc4.com/wp-content/uploads/sites/4/2021/03/NIKE-vs-MSCHF.pdf]{{Primary source inline|date=March 2024}} The two companies came to a settlement in April 2021 after a U.S. District Court in Brooklyn granted Nike a temporary restraining order against MSCHF. As part of the settlement, MSCHF agreed to accept returns of the Satan Shoes.{{Cite web|last=Vigdor|first=Neil|date=April 8, 2021|title=Company Will Offer Refunds to Buyers of 'Satan Shoes' to Settle Lawsuit by Nike|url=https://www.nytimes.com/2021/04/08/style/satan-shoe-settlement-nike.html|website=New York Times}}

In July 2021, MSCHF released Dead Startup Toys (drop #50).{{Cite web|last=Porter|first=Jon|date=2021-07-12|title=Five "Dead Startups" from Juicero to Coolest Cooler parodied as toys|url=https://www.theverge.com/2021/7/12/22573466/mschf-dead-startup-toys-drop-price|access-date=2021-07-12|website=The Verge|language=en|archive-date=2021-07-12|archive-url=https://web.archive.org/web/20210712150345/https://www.theverge.com/2021/7/12/22573466/mschf-dead-startup-toys-drop-price|url-status=live}} The drop included miniature "toy" versions of the Juicero juicer, the One Laptop Per Child (OLPC) rugged laptop, Theranos miniLab, Jibo social robot, and the Coolest Cooler.

In October 2021 the collective offered the original Andy Warhol drawing "Fairies", which they had purchased for $20,000, along with 999 high-quality forgeries they produced, for $250 apiece. Having mixed the fakes with the lone original, MSCHF claimed not to know which was the real Warhol. The event was titled Museum of Forgeries (drop #59). Each of the forgeries and also the lone original were (re)titled "Possibly Real Copy of 'Fairies' by Andy Warhol".Holland, O., [https://edition.cnn.com/style/article/warhol-art-mschf/index.html "1,000 Warhol artworks are on sale for just $250 each. But only one is real"], CNN, October 26, 2021.

In December 2021, they released Tontine (drop #65), a morbid sort of betting pool loosely based on the 17th century investment scheme of the same name. Participants enter $10 into the pot and then must log in every day lest they be eliminated. The last person remaining gets the pot.{{cite web | title=MSCHF Turns Taboo Investment Scheme Into a Chance to Win Cash With Online Game Tontine | website=adweek | date=2021-12-23 | url=https://www.adweek.com/creativity/mschf-turns-taboo-investment-into-chance-to-win-cash/ | access-date=2022-01-20}}

In 2022, MSCHF released the MSCHF Sneakers app. This shopping app notifies users of limited-edition, MSCHF sneaker releases and facilitates purchases in less than 10 seconds.{{Cite web |date=2024-01-16 |title=MSCHF Sneakers |url=https://apps.apple.com/us/app/mschf-sneakers/id1598975404 |access-date=2024-05-09 |website=App Store |language=en-US}}

In January 2022, MSCHF released OnlyBags (drop #66). The drop consisted of a website where users could browse and purchase shopping bags from luxury brands. All bags sold out in under a minute.{{cite web | title=MSCHF Is Selling Designer Bags for $40 | website=Highsnobiety | date=2022-01-10 | url=https://www.highsnobiety.com/p/mschf-onlybags-designer-bags/ | access-date=2022-01-12}}

In February 2023, MSCHF trended on social media after revealing its upcoming drop the Big Red Boots. The Big Red Boots released on Feb. 16 at 11 a.m. ET at mschf.com and on the MSCHF Sneakers app for $350.{{cite web |url=https://thehypehunter.com/mschfs-big-red-boots-trends-fans-await-release/ |title=MSCHF's Big Red Boots Trends As Fans Await Release |date=2023-02-08 |website=The Hype Hunter |access-date=2023-03-23}} American professional wrestler Seth Rollins prominently wore them on an episode of WWE's Monday Night RAW bringing wide-spread attention to them.{{cite web | url=https://wwd.com/pop-culture/celebrity-news/seth-rollins-mschf-big-red-boots-wwe-the-miz-1235531347/ | title=WWE Star Seth Rollins Goes Viral in MSCHF's Big Red Boots for Fashion-forward Wrestling Stomping Match | date=16 February 2023 }}

In April 2023, MSCHF released Tax Heaven 3000 (drop #90), a romantic visual novel video game that helped generate information for players' 2022 U.S. tax returns.{{Cite web |last=MSCHF |title=Tax Heaven 3000 |url=https://taxheaven3000.com/ |access-date= |website=Tax Heaven 3000 |language=en}}

In June 2023, MSCHF sold a microscopic 'Louis Vuitton' handbag for over $63,000 through an online auction.{{Cite web |last=Holland |first=Oscar |date=2023-06-29 |title=Handbag 'smaller than a grain of salt' sells for over $63K |url=https://www.cnn.com/2023/06/29/style/mschf-lv-microscopic-bag-auction/index.html |access-date=2024-05-09 |website=CNN |language=en}} MSCHF utilized this drop to provide commentary on the prioritization of designer brands over functionality of bags.{{Cite web |title=Instagram |url=https://www.instagram.com/p/CtehXZEuZY-/?hl=en&img_index=2 |access-date=2024-05-09 |website=www.instagram.com}}

In April 2024, MSCHF released Candy AirPods.{{Cite web |title=Instagram |url=https://www.instagram.com/p/C5RLKMXLndX/?hl=en |access-date=2024-05-09 |website=www.instagram.com}} MSCHF created a mint-flavored candy replica of Apple's Wireless Ear Buds (known as AirPods). MSCHF's Candy AirPods retailed for $50 and are currently sold out.{{Cite web |last=MSCHF |title=Candy Airpod |url=https://mschf.com/shop/candy-airpods |access-date=2024-05-09 |website=MSCHF |language=en}}

In September 2024, Gufram and MSCHF released a version of the 1971 Radical design {{Ill|Pratone (seat)|it|Pratone}} seat called Cut Pratone®. It was displayed complete with grass "clippings" and red "bloodied foam innards". The exhibition at Perrotin gallery in New York also showcased other works including an altered version of the Cactus coat stand rendered as a cellular base station with multiple 5G antenna.{{Cite web |date=2024-09-06 |title=MSCHF reveals the "bloodied foam innards" of Gufram Pratone chair |url=https://www.dezeen.com/2024/09/06/mschf-industry-plants-gufram-pratone-new-york-exhibit/ |access-date=2024-09-21 |website=Dezeen |language=en}}{{Cite web |last= |date=2024-09-06 |title=Il collettivo MSCHF dà un taglio radicale all'iconico Pratone di Gufram |url=https://www.exibart.com/design/il-collettivo-mschf-da-un-taglio-radicale-iconico-pratone-di-gufram/ |access-date=2024-09-21 |website=exibart.com |language=it-IT}}

MSCHF was issued a preliminary injunction by the Second Court of Appeals by a trademark and trade dress infringement claim by Vans, Inc. for the "Wavy Baby" shoes. The "Wavy Baby" shoes by MSCHF sold 4,306 pairs. MSCHF argued that the use of the wave design was a part of First Amendment protection therefore not infringement. The Second Court of Appeals affirmed the District Court's order for the preliminary injunction.Vans, Inc. v. MSCHF Prod. Studio, Inc., 88 F.4th 125

• {{Cite book |last1=Bentel |first1=Lukas |author-link1= |last2=Wiesner |first2=Kevin |author-link2= |last3=Wong |first3=Karen |author-link3=|year=2025 |title=Made by MSCHF |editor-first= |publisher=Phaidon Press |location=London |pages=384 |isbn=978-1838668563}}

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Category:American artist groups and collectives

Category:Arts organizations established in 2016

Category:American conceptual artists

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