Mahul Brahma
{{Short description|Indian actor}}
{{Cleanup|reason=For now, flagging for REFBOMBing and unreliable soruces (namely NEWSORGINDIA). Potentially non-notable but wont be able to tell until the crap soruces are removed.|date=May 2025}}
{{Use dmy dates|date=July 2019}}
{{Infobox person
| name = Mahul Brahma
| image = Mahul Brahma Actor Author Corporate Communications and Branding.jpg
| nationality = Indian
| alma_mater = St. Xavier’s College, Kolkata
| occupation = *Actor
- Author
- Corporate Communications & Branding
| known_for = *How to Communicate Strategically in Corporate World (2020) book
- Quarantined: Love in the time of Corona book
- Luxe Inferno book
- Decoding Luxe book
- Dark Luxe book
- Hoyto Manush Noy feature film
- PostIt! short film
- Elixir short film
| website = {{URL|http:/mahulbrahma.com/}}
}}
Dr. Mahul Brahma is an author and an Indian actor, working in the Bengali film industry. He has acted in a Bengali feature film Hoyto Manush Noy (2018){{Cite news|url=https://indiablooms.com/life-details/L/3612/of-dark-luxe-postit-and-mahul-rsquo-s-love-for-ghosts.html|title=Of Dark Luxe, PostIt and Mahul's love for ghosts {{!}} Indiablooms - First Portal on Digital News Management|last=Indiablooms|work=Indiablooms.com|access-date=2018-06-03|language=en-US}}{{Cite web|url=https://epaper.timesgroup.com/Olive/ODN/TimesOfIndia/shared/ShowArticle.aspx?doc=TOIKM/2018/04/05&entity=Ar02403&sk=D8608652&mode=text|title=A HORROR FILM THAT'S LOADED WITH JITTERS - The Times Of India - Kolkata, 2018-04-05|access-date=2018-06-03}} and a Bengali Short Film Elixir (2016) the latter was selected for the Cannes Short Film corner, 2016.{{cite web|title=Short Film Catalog|url=http://sub.festival-cannes.fr/SfcCatalogue/MovieDetail/4d8cf010-7f83-48c8-944f-9c59df2bba57|website=festival-cannes.fr|publisher=Festival de cannes|access-date=23 May 2016}} Mahul's book Decoding Luxe{{Cite news|url=http://www.indiablooms.com/ibns_new/life-details/L/2922/world-shifting-focus-to-growing-luxury-consumer-base-in-india.html|title=World shifting focus to growing luxury consumer base in India}}{{Cite news|url=http://www.hindustantimes.com/books/review-decoding-luxe-by-mahul-brahma/story-ScrJTG4LvZ7BcQ9LzM5riM.html|title=Review: Decoding Luxe by Mahul Brahma|date=2017-10-30|work=hindustantimes.com/|access-date=2017-10-31|language=en}}{{Cite news|url=http://www.financialexpress.com/india-news/all-that-dazzle-is-luxury-mahul-brahmas-decoding-luxe-takes-you-beyond-veil-of-dazzle/815908/|title=All that dazzle is luxury: Mahul Brahma's Decoding Luxe takes you beyond veil of dazzle|date=2017-08-20|work=The Financial Express|access-date=2017-10-31|language=en-US}}{{Cite web|url=http://epaperbeta.timesofindia.com//Article.aspx?eid=31812&articlexml=Times-City-Lights-14082017007028&Mode=1|archive-url=https://web.archive.org/web/20171024045221/http://epaperbeta.timesofindia.com//Article.aspx?eid=31812&articlexml=Times-City-Lights-14082017007028&Mode=1|url-status=dead|archive-date=24 October 2017|title=The Times Group|website=epaperbeta.timesofindia.com|language=en|access-date=2017-10-31}} is on the luxury market in India. The book is an in-depth study on the various dimensions of luxury. Mahul's second book Dark Luxe{{Cite news|url=https://theceo.in/2018/04/mahuls-upcoming-book-dark-luxe-delves-deep-into-the-dark-side-of-luxury/|title=Mahul's upcoming book Dark Luxe delves deep into the dark side of luxury {{!}} The CEO Magazine|date=2018-04-18|work=The CEO Magazine|access-date=2018-06-03|language=en-US}}{{Cite news|url=https://www.apnnews.com/mahuls-upcoming-book-dark-luxe-delves-deep-into-the-dark-side-of-luxury/|title=Mahul's upcoming book Dark Luxe delves deep into the dark side of luxury|access-date=2018-06-08|language=en-US}} explores the dark side of luxury. His third book Luxe Inferno is a philosophical journey for the true meaning of luxury.{{Cite news|url=https://theceo.in/2019/12/dr-mahul-brahmas-luxe-inferno-is-a-philosophical-quest-for-luxury/|title=Dr. Mahul Brahma's Luxe Inferno is a philosophical quest for luxury|work=The CEO Magazine}}{{Cite news|url=https://www.indiablooms.com/life-details/L/4805/luxe-inferno-captures-the-yin-and-yang-of-luxury-mahul-brahma.html|title=Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma|work=India Blooms}}{{Cite web|url=http://www.twfindia.in/literary-details/363/luxe-inferno-captures-the-yin-and-yang-of-luxury-mahul-brahma.html|title=Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma |author1=Twfindia }}{{Cite news|url=http://theshillongtimes.com/2020/01/05/inferno-that-is-luxury/|title=inferno that is luxury}} These three books are a part of ‘The Luxe Trilogy’.{{Cite web|url=https://indiablooms.com/life-details/L/4562/mahul-brahma-of-mjunction-receives-csr-leader-of-the-year-award.html|title=Mahul Brahma of mjunction receives CSR Leader of the Year Award {{!}} Indiablooms - First Portal on Digital News Management|last=Indiablooms|website=Indiablooms.com|date=12 August 2019 |access-date=2019-10-28}}{{Cite web|url=https://theceo.in/2019/08/dr-mahul-brahma-receives-csr-leader-of-the-year-award/|title=Dr Mahul Brahma receives CSR Leader of the Year Award|date=2019-08-13|website=The CEO Magazine - India|language=en-GB|access-date=2019-10-28}} After the trilogy, Dr. Brahma wrote his fourth book Quarantined: Love in the time of Corona, an anthology of six love stories of people locked down during the outbreak of coronavirus. {{Cite news|title=Tales of unconventional dark love|url=https://www.newindianexpress.com/cities/hyderabad/2020/apr/17/tales-of-unconventional-dark-love-2131602.html}}{{Cite news|title=Dr Mahul Brahma's New Book 'Quarantined' finds dark love in the time of corona|url=https://theceo.in/press-release/dr-mahul-brahmas-new-book-quarantined-finds-dark-love-in-the-time-of-corona/}}{{Cite news|title=Love in the time of Corona: Mahul Brahma's new book is 'Quarantined'|url=https://www.indiablooms.com/life-details/LIT/5054/love-in-the-time-of-corona-mahul-brahma-rsquo-s-new-book-is-lsquo-quarantined-rsquo.html}}{{Cite news|title=Book Excerpts: 'Quarantined' explores love in the time of corona|url=https://www.moneycontrol.com/news/trends/book-excerpts-quarantined-explores-love-in-the-time-of-corona-5140541.html}}{{Cite news|title=Quarantined: Love in the time of corona|url=http://theshillongtimes.com/2020/04/19/quarantined-love-in-the-time-of-corona/}} The book was written during the COVID-19 crisis in 2020. Dr. Brahma made his directorial debut with short film PostIt (2018). Dr Brahma’s fifth book How to Communicate Strategically in Corporate World (2020) captures the evolving strategic role of communications in today’s corporate world. {{Cite news|title=Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book|work=India Blooms|url=https://www.indiablooms.com/life-details/LIT/5462/mastering-crisis-communication-need-of-the-hour-for-any-leader-or-brand-custodian-mahul-brahma-on-his-new-book.html}}{{Cite web|title=Book Excerpt: How leaders must communicate crisis in COVID times|url=https://www.moneycontrol.com/news/trends/features-2/book-excerpt-how-leaders-must-communicate-crisis-in-covid-times-6077931.html/amp|access-date=2021-04-06|website=www.moneycontrol.com}}{{Cite web|last=NotInTown|title=Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book|url=https://www.notintown.net/india-details/1630/mastering-crisis-communication-need-of-the-hour-for-any-leader-or-brand-custodian-mahul-brahma-on-his-new-book.html|access-date=2021-04-06|website=NotInTown|language=en}}{{Cite web|last=twfindia|title=Mastering crisis communication need of the hour for any leader or brand custodian: Mahul Brahma on his new book {{!}} Trans World Features|url=http://twfindia.in/literary-details/426/mastering-crisis-communication-need-of-the-hour-for-any-leader-or-brand-custodian-mahul-brahma-on-his-new-book.html|access-date=2021-04-06|website=twfindia.in}}
Early life
Dr. Brahma is a D.Litt in luxury and communications (honoris causa) and PhD in Economics.{{Cite news|title=DLitt for author communicator Dr Mahul Brahma|work=The CEO Magazine|url=https://theceo.in/press-release/dlitt-for-author-communicator-dr-mahul-brahma/}}{{Cite news|title=IIM Calcutta recognition for Dr Mahul Brahma|work=The CEO Magazine|url=https://theceo.in/press-release/iim-calcutta-recognition-for-dr-mahul-brahma/}}{{Cite news|title=DLitt for Author, Communicator Mahul Brahma|work=India Blooms|url=https://www.indiablooms.com/finance-details/12965/dlitt-for-author-communicator-mahul-brahma.html}} He is a TEDx Speaker on mythic value of luxury. He is an alumnus of Indian Institute of Management Calcutta, University of Cambridge – Judge Business School, MICA and St Xavier's College.{{cite web|title=In Conversation with Mahul Brahma, Communications and Branding Expert|url=http://theceo.in/2015/10/in-conversation-with-mahul-brahma-communications-and-branding-expert/|website=theceo.in|publisher=The CEO Magazine|access-date=23 May 2016}}{{Cite web|url=https://theceo.in/2019/01/communicator-author-dr-mahul-brahma-wins-best-communication-strategist-award/|title=Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award}}{{Cite news|url=http://www.indiablooms.com/finance-details/9567/communicator-writer-mahul-brahma-wins-best-communication-strategist-award.html|title=Communicator-writer Mahul Brahma wins Best Communication Strategist Award}}{{Cite news|url=https://www.apnnews.com/communicator-author-dr-mahul-brahma-wins-best-communication-strategist-award/|title=Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award}}{{Cite news|url=http://expressnews.asia/communicator-author-dr-mahul-brahma-wins-best-communication-strategist-award/|title=Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award}} He is currently working in mjunction as the Chief Editor and Head - CSR, Corporate Communications & Branding, Publications for a joint venture of Tata Steel and Steel Authority of India Ltd. (SAIL).{{cite web|last1=Moitra|first1=Sumit|title=Key-chained, Make in India lion to roar in overseas trade events|url=http://www.dnaindia.com/money/report-key-chained-make-in-india-lion-to-roar-in-overseas-trade-events-2070004|publisher=dnaindia|access-date=23 May 2016|date=19 March 2015}} Dr. Brahma is winner of Impactful CSR Leader Award and Best Communication Strategist Award in 2019.{{Cite news|url=https://indiablooms.com/life-details/L/4562/mahul-brahma-of-mjunction-receives-csr-leader-of-the-year-award.html|title=Mahul Brahma of mjunction receives CSR Leader of the Year Award}}{{Cite news|url=https://expressnews.asia/dr-mahul-brahma-receives-csr-leader-of-the-year-award/|title=Dr Mahul Brahma receives CSR Leader of the Year Award}} Dr. Brahma is winner of Best Communication Strategist Award in 2018. He is also the winner of the Young Achiever Award in National Award for Excellence in Corporate Communication, for the year 2016.{{Cite web|url=http://www.indiablooms.com/ibns_new/finance-details/5411/mjunction-s-mahul-brahma-receives-ldquo-young-achiever-award-rdquo.html|title=mjunction's Mahul Brahma receives "Young Achiever Award" {{!}} Indiablooms - First Portal on Digital News Management|last=Indiablooms|language=en-US|access-date=2016-09-09}}{{Cite web|url=http://theceo.in/2016/09/mahul-brahma-wins-young-achiever-award/|title=Mahul Brahma wins Young Achiever Award » The CEO Magazine|date=2016-09-03|language=en-US|access-date=2016-09-09}} Mahul won the Ecommerce Communication Leader of the Year Award in 2017 given by CMO Asia and World Marketing Congress.{{Cite news|url=http://www.indiablooms.com/ibns_new/finance-details/6555/mahul-brahma-wins-the-e-commerce-communication-leader-of-the-year.html|title=Mahul Brahma wins the E-commerce Communication Leader of the Year|last=Indiablooms|newspaper=Indiablooms.com|access-date=2017-02-19|language=en-US}}{{Cite news|url=http://theceo.in/2017/02/mahul-brahma-won-the-ecommerce-communication-leader-of-the-year-award/|title=Mahul Brahma won the "Ecommerce Communication Leader of the Year" Award » The CEO Magazine|date=2017-02-16|newspaper=The CEO Magazine|access-date=2017-02-19|language=en-US}} Also, he has won the Brand Leadership Award in 2017.{{Cite news|url=https://www.indiablooms.com/finance-details/8063/brand-communicator-mahul-brahma-wins-brand-leadership-award-2017.html|title=Brand Communicator Mahul Brahma wins Brand Leadership Award 2017 {{!}} Indiablooms - First Portal on Digital News Management|last=Indiablooms|work=Indiablooms.com|access-date=2017-11-27|language=en-US}}{{Cite news|url=http://www.pitchonnet.com/blog/2017/11/09/author-brand-communicator-mahul-brahma-wins-brand-leadership-award-2017/|title=Author, Brand Communicator Mahul Brahma wins Brand Leadership Award 2017|date=2017-11-09|work=PitchOnnet|access-date=2017-11-27|language=en-US}}{{Cite web|url=http://expressnews.asia/decoding-luxe-author-mahul-brahma-wins-brand-leadership-award/|title=Decoding Luxe Author Mahul Brahma wins Brand Leadership Award – Expressnews|website=expressnews.asia|language=en-GB|access-date=2017-11-27|date=11 November 2017}}{{Cite news|url=https://theceo.in/2017/11/decoding-luxe-author-mahul-brahma-wins-brand-leadership-award/|title=Decoding Luxe Author Mahul Brahma wins Brand Leadership Award » The CEO Magazine|date=2017-11-10|work=The CEO Magazine|access-date=2017-11-27|language=en-US}} His authored case study ‘mjunction : A branding dilemma’ has been selected by US-based Ivey Publishing.{{Cite news|url=https://indiablooms.com/finance-details/10441/us-based-ivey-publishing-to-bring-out-mjunction-case-study.html|title=US-based Ivey Publishing to bring out mjunction case study}}{{Cite news|url=https://theceo.in/2019/08/ivey-to-publish-mjunction-case-study/|title=Ivey to publish mjunction case study}}
Actor
Brahma came to limelight with his exceptional performance in the Bengali short film Elixir (2016) {{cite news|title=Cannes Film Festival 2016: Mahul Brahma's 'Elixir' selected for Cannes Short Film Corner|url=http://www.mid-day.com/articles/cannes-film-festival-2016-mahul-brahmas-elixir-selected-for-cannes-short-film-corner/17219190|website=www.mid-day.com|date=11 May 2016}} The film was selected for screening at Cannes Film Festival 2016. He has also acted in a Bengali feature film Hoyto Manush Noy (2018) and a Bengali Film Aarajito (2022).
Author
Mahul's book Decoding Luxe is a guide to luxury in India, exploring luxury from an Indian perspective. The book cites examples of how the Indian Maharajas were the biggest clients of luxury brands such as Rolls-Royce, Cartier, and Louis Vuitton in the early 1900s.{{Cite web|url=http://blog.juggernaut.in/cartier_rolls_royce_louis_vuitton/|title=Cartier, Rolls-Royce, Louis Vuitton: The Indian Connection|work=the lowdown |date=12 July 2017}} The book aims to clear popular misconceptions and states the Indian luxury market driven by the Indian middle class and not the most wealthy.{{Cite news|url=https://dolcevitadiamond.co.uk/super-rich-dont-drive-luxury-india/|title=The Super-rich Don't Drive Luxury In India|date=2017-08-08|work=Dolce Vita Diamond - British Luxury Lifestyle - Private Members|access-date=2017-10-23|language=en-GB}}{{Cite news|url=http://www.cpp-luxury.com/indias-luxury-market-driven-by-great-indian-middle-class-not-the-super-rich/|title=India's luxury market driven by great Indian middle class, not the super-rich - CPP-LUXURY|date=2017-07-24|work=CPP-LUXURY|access-date=2017-10-23|language=en-US}} The book also talks about how eCommerce is leading to an exponential growth in the luxury counterfeit market and how luxury is driven by ego and not humility.{{Cite web|url=http://www.moneycontrol.com/news/trends/features-2/book-excerpt-how-e-commerce-is-boosting-luxury-counterfeit-market-2326637.html|title=Book Excerpt: How e-commerce is boosting luxury counterfeit market|website=Moneycontrol|language=en-US|access-date=2017-10-23}}{{Cite news|url=http://theceo.in/2017/06/luxury-is-an-ego-trip-mahul-brahma/|title=Luxury is an ego trip: Mahul Brahma » The CEO Magazine|date=2017-06-21|work=The CEO Magazine|access-date=2017-10-23|language=en-US}}
Dark Luxe is an anthology of 13 short stories exploring the dark side of luxury.{{Cite web|url=https://www.moneycontrol.com/news/business/death-of-a-phantom-excerpt-from-mahul-bramhas-latest-book-dark-luxe-2974541.html|title=Death of a Phantom: Excerpt from Mahul Brahma's latest book Dark Luxe|website=Moneycontrol|language=en-US|access-date=2018-09-30}}{{Cite web|url=http://expressnews.asia/mahuls-upcoming-book-dark-luxe-delves-deep-into-the-dark-side-of-luxury/|title=Mahul's upcoming book Dark Luxe delves deep into the dark side of luxury – Expressnews|website=expressnews.asia|language=en-GB|access-date=2018-09-30}} From “price on request” tag, the book takes readers to the other end of the spectrum. These are horror stories and work of fiction, however, interspersed with factual data. In these stories, the author has made luxury products the protagonists, who share their version of the crime.{{Cite news|url=http://www.indiablooms.com/life-details/LIT/4067/mahul-brahma-rsquo-s-book-lsquo-dark-luxe-rsquo-is-about-nightmares-of-the-luxury-world.html|title=Mahul Brahma's book 'Dark Luxe' is about nightmares of the luxury world}}{{Cite news|url=https://www.domain-b.com/people/interviews/20190204_mahul_brahma.html|title=The Dark side of Luxury}}{{Cite news|url=https://dbpost.com/this-mont-blanc-pen-in-your-pocket-can-turn-you-into-a-very-dark-person/|title=This Mont Blanc pen in your pocket can turn you into a very dark person!}}{{Cite news|url=https://www.moneycontrol.com/news/business/death-of-a-phantom-excerpt-from-mahul-bramhas-latest-book-dark-luxe-2974541.html|title=Death of a Phantom: Excerpt from Mahul Brahma's latest book Dark Luxe}}{{Cite news|url=https://expressnews.asia/mahul-brahmas-book-dark-luxe-exposes-darkness-hiding-behind-dazzle/|title=Mahul Brahma's book 'Dark Luxe' exposes darkness hiding behind dazzle}}{{Cite news|url=https://www.apnnews.com/mahul-brahmas-book-dark-luxe-exposes-darkness-hiding-behind-dazzle/|title=Mahul Brahma's book 'Dark Luxe' exposes darkness hiding behind dazzle}}
His third book Luxe Inferno is a philosophical journey for the true meaning of luxe, capturing the Yin and Yang of luxury in two parts. The first part is fiction, a story of a luxury addict through the nine circles of inferno of luxe. This journey finally takes the protagonist to the Purgatory and may be even to the Paradiso. The second part explores various dimensions of luxury classified into – strategy, brands and perception. The genre is a mix of fiction and non-fiction.{{Cite web|title=The philosophical side to luxury|url=https://www.domain-b.com/people/interviews/20200309_mahul_brahma.html|access-date=2020-06-07|website=domain-b.com|date=9 March 2020 }}{{Cite news|title=Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma|url=https://www.indiablooms.com/life-details/L/4805/luxe-inferno-captures-the-yin-and-yang-of-luxury-mahul-brahma.html}}{{Cite news|title=Luxe Inferno captures the Yin and Yang of luxury: Mahul Brahma|url=http://www.twfindia.in/literary-details/363/luxe-inferno-captures-the-yin-and-yang-of-luxury-mahul-brahma.html}}{{Cite news|title=Inferno that is luxury|url=http://theshillongtimes.com/2020/01/05/inferno-that-is-luxury/}}{{Cite news|title=Dr Mahul Brahma's Luxe Inferno is a philosophical quest for luxury|url=https://theceo.in/press-release/dr-mahul-brahmas-luxe-inferno-is-a-philosophical-quest-for-luxury/}}
His fourth book Quarantined: Love in the time of Corona was written during the time of Corona outbreak in 2020. It is a work of fiction, an anthology of short stories on dark love and how the outbreak of the crisis has re-calibrated the human mind towards survival, ending up heightening instincts and emotions, exposing our dark side, and making our existing lives and relationships unrecognizable.
His fifth book How to Communicate Strategically in Corporate World (2020) deals with the various facets of strategic communications, including crisis and leadership in Covid times, creating mythic value, and increased criticality of the role of communication in today’s corporate world.{{Cite web|date=2020-10-24|title=Author Dr Mahul Brahma launches book on strategic communication {{!}} CEO|url=https://theceo.in/press-release/author-dr-mahul-brahma-launches-book-on-strategic-communication/|access-date=2021-04-06|website=The CEO Magazine - India|language=en-US}}{{Cite news|title=Long Read: Lockdown literary society|work=Khaleej Times|url=https://www.khaleejtimes.com/editorials-columns/long-read-lockdown-literary-society}}
References
{{reflist}}
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External links
- {{imdbname|8030381}}
- [https://www.facebook.com/mahul.brahma Mahul Bramha] on Facebiook
- [https://www.instagram.com/mahulbrahma/?hl=en Mahul Bramha] on Instagram