Manhattan Mall
{{Use mdy dates|date=April 2025}}
{{Use American English|date=February 2025}}
{{infobox shopping mall
| name = Manhattan Mall
| image = Manhattan_Mall_(48128098987).jpg
| caption = Exterior of Manhattan Mall from 33rd Street
| location = 100 West 33rd Street
New York City, New York, 10001, United States
| address =
|coordinates = {{coord|40.749|-73.989|type:landmark|display=inline,title}}
| opening_date = 1989
| developer =
| manager = Vornado Realty Trust
| owner = Vornado Realty Trust
| number_of_stores = 40 (in 2019)
| number_of_anchors =
| floor_area = {{convert|243000|sqft|m2}}
| floors = 4 (2 upper and 2 lower levels)
| parking =
| publictransit = {{rint|newyork|subway}} {{rint|newyork|mta}} New York City Subway:
{{NYCS Herald Square|time=bullets}} at 34th Street-Herald Square
{{rint|metro}} {{rint|path}} PATH: JSQ-33, JSQ-33 (via HOB), HOB-33 at 33rd Street
| website = {{URL|https://www.vno.com/street-retail/property/manhattan-mall/100-west-33rd-street/3311653/landing}}
}}
Manhattan Mall was an indoor shopping mall at 33rd Street and Sixth Avenue in Midtown Manhattan, New York City. There are entrances to the New York City Subway's {{stn|34th Street–Herald Square}} station and the PATH's {{stn|33rd Street||PATH}} station on the second basement level.
The mall replaced the former flagship store of the Gimbels department store chain, which operated from 1910 to 1986. It opened in 1989 as a shopping center called A&S Plaza and was rebranded Manhattan Mall in 1995. Stern's department store occupied the anchor store space from 1995–2001. The upper floors were converted into office space in the 2000s decade, with the mall focusing on the first, second, and two basement levels instead. JCPenney operated the large anchor store from 2007 to 2020.
With the onset of the COVID-19 pandemic in New York City in 2020, most of the remaining stores departed, and the location became a dead mall. As of mid-2022, the mall area functions primarily as an expanded lobby for the offices of 100 West 33rd Street, allowing office tenants direct access from Sixth Avenue as well as the subway station. Lenscrafters is the only retail store remaining inside the mall.
History
The structure was originally built as the flagship of the Gimbels department store chain. It was designed by famed architect Daniel Burnham and opened on September 29, 1910. The store was located in the cluster of large department stores that surrounded Herald Square, in Midtown Manhattan. It offered {{convert|27|acre|m2}} of selling space. A major selling point was its many doors leading to the Herald Square New York City Subway station. On the other hand, by the time Gimbels closed in 1986, the store had the highest rate of "shrinkage", or shoplifting losses, in the world.{{cite book| title=100 Years In America: A History of a Jewish Family a Century After Immigration| url=https://books.google.com/books?id=YdtDAwx2Nk8C&q=herald+square| last=Shulkin M.D| first=Mark Weiss| publisher=iUniverse| date=May 19, 2011| isbn=978-1462010431| location=Bloomington, Indiana| page=30| accessdate=February 27, 2018}} Doors also opened to a pedestrian passage under 33rd Street, connecting Penn Station to the 34th Street (New York City Subway) and 33rd Street (PATH) stations. This Gimbels Passageway was closed in the 1990s for security reasons during a period of high crime.
Gimbels closed in 1986. After a renovation, the structure reopened in 1989 as A&S Plaza, anchored by an A&S department store.{{Cite web|url=https://www.nytimes.com/1989/09/05/business/a-s-makes-a-big-bet-in-manhattan-retailing.html|title=A.&S. Makes a Big Bet In Manhattan Retailing|first=Woody|last=Hochswender|date=September 5, 1989|via=NYTimes.com}} The mall was originally 13 stories high, but difficult access to upper floors made the whole mall a financial failure.
A&S became Stern's in 1995 and the structure was renamed Manhattan Mall.{{cite news |date=1995-04-21 |title=A&S Plaza changed its name to Manhattan Mall on April 30.(in New York, New York)(Brief Article) |url=https://www.highbeam.com/doc/1G1-16926992.html |archive-url=https://web.archive.org/web/20171006111852/https://www.highbeam.com/doc/1G1-16926992.html |url-status=dead |archive-date=2017-10-06 |newspaper=Daily News-Record |location=Harrisonburg, Va.}} In September 2000, Federated Department Stores announced that it would close the Stern's location in Manhattan.{{cite news|title =LIGHTS OUT FOR STERN'S |newspaper = New York Daily News|location =New York City|pages = 32|date =September 20, 2000|url =https://www.newspapers.com/article/daily-news-lights-out-for-sterns/167613920/}}{{cite news|title =LIGHTS OUT FOR STERN'S |newspaper = New York Daily News|location =New York City|pages = 33|date =September 20, 2000|url =https://www.newspapers.com/article/daily-news-lights-out-for-sterns/167662605/}} The store closed in January 2001 shortly before Federated decided to discontinue the Stern's chain as a whole.{{cite news|title =STERN'S Retailer is history|newspaper = The Star-Ledger|location =Newark, New Jersey|pages = 14|date =February 9, 2001|url =https://www.newspapers.com/article/the-star-ledger-sterns-retailer-is-hist/167566168/}} The anchor store was divided into smaller spaces, including a Steve & Barry's and a relocated food court. The upper ten levels were converted to office space shortly after the closure of Stern's.
Venture bought the building in 1999 for $135 million and sold it to Vornado Realty Trust in 2006 for $689 million.{{cite news |last=Weiss |first=Lois |url=https://nypost.com/2006/11/29/herald-square-dance-frenzy-of-commercial-deals-in-retail-mecca/ |title=Herald Square Dance: Frenzy of Commercial Deals in Retail Mecca |work=New York Post |date=November 29, 2006}}
On April 18, 2007, JCPenney announced that it would open a {{convert|150000|sqft|m2|adj=on}} anchor store on the lower levels of the mall. It was the first JCPenney store in Manhattan.{{cite news |last=Kavilanz |first=Parija B. |url=https://money.cnn.com/2007/04/18/news/companies/penney/index.htm |title=JCPenney to open first Manhattan store: Department store chain announces it will open its first Big Apple location in the Manhattan Mall; ups first-quarter profit guidance |work=CNN |date=April 18, 2007}} The mall's food court, which contained the only Arby's restaurant in Manhattan at the time,{{cite web |last=Brooks |first=Zach |date=March 3, 2008 |url=http://midtownlunch.com/2008/03/03/rip-manhattan-mall-food-court-and-the-only-arbys-in-manhattan/ |title=R.I.P. Manhattan Mall Food Court (and the only Arby's In Manhattan) |website=midtownlunch.com |language=en |access-date=2017-06-14 |url-status=dead |archive-url=https://web.archive.org/web/20171006062532/http://midtownlunch.com/2008/03/03/rip-manhattan-mall-food-court-and-the-only-arbys-in-manhattan/ |archive-date=2017-10-06}} along with retailers such as Steve & Barry's, Brookstone and Nine West were closed in 2008 to make way for the new store. The store officially opened on July 31, 2009. On July 7, 2020, JCPenney closed permanently as part of a plan to close 151 stores nationwide.{{cite news| title=JCPenney is closing 2 more stores for good| first=Madeline| last=Stone| date=July 7, 2020| journal=Business Insider| url=https://www.businessinsider.com/jcpenney-closing-more-stores-nyc-addresses-2020-7| access-date=2021-08-17}} As of November 2021, clothing store Aeropostale moved into the former Express in the front of the mall having an external entrance, leaving LensCrafters as the last store in the mall. The mall has closed to foot traffic and LensCrafters is only accessible by appointment.
Gallery
File:19100923 Gimbels - The Realization of an Ideal - The New York Times.jpg|Advertisement celebrating the grand opening of Gimbels' flagship store, 1910
File:Manhattan Mall - from 86th floor of the Empire State Building (3810422070).jpg|Manhattan Mall, seen from the Empire State Building
File:Manhattan Mall renovation jeh.jpg|Under renovation
File:Manhattan Mall upper floors jeh.jpg|Former shops, now offices
References
{{Reflist}}
External links
- {{Official website|https://www.vno.com/street-retail/property/manhattan-mall/100-west-33rd-street/3311653/landing}}
- [http://www.nyc-architecture.com/MID/MID126.htm the Manhattan Mall at New York Architecture Images and Notes]
{{Midtown South, Manhattan}}
{{New York City Malls}}
Category:Shopping malls in New York City
Category:Commercial buildings in Manhattan