MarketFair
{{Use American English|date=February 2025}}
{{Use mdy dates|date=January 2025}}
{{Infobox shopping mall
| name = MarketFair
| image = 2022-12-18 12 56 05 One of the entrances to the Princeton MarketFair Mall in West Windsor Township, Mercer County, New Jersey.jpg
| image_width =
| caption = Entrance to MarketFair, 2022
| location = West Windsor, New Jersey
| coordinates = {{coord|40.314793|-74.660955|display=inline,title}}
| address = 3535 U.S. 1, Princeton, NJ
| opening_date = August 1987
| closing_date =
| developer = JMB/Federated Realty
| manager = Centennial Real Estate
| owner =
| architect =
| number_of_stores = 38
| number_of_anchors = 4
| floor_area =
| floors = 1
| parking =
| publictransit = {{bus icon|12px}} {{rint|njt|60px}} NJ Transit bus: 600, 605
| website = {{URL|https://www.marketfairshoppes.com/|marketfairshoppes.com}}
| belowstyle =
| footnotes =
}}
MarketFair (also referred to as MarketFair Mall) is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address.{{cite news|url=https://www.nytimes.com/1987/09/16/garden/desperately-seeking-supper-on-route-1.html?scp=802&sq=By+DENNY+LEE&st=nyt&pagewanted=all |work=The New York Times |title=Desperately Seeking Supper on Route 1 |first=Trish |last=Hall |date=September 16, 1987 }} With a gross leasable area of {{convert|240000|sqft}}, the mall is located along U.S. Route 1, between New York City and Philadelphia.{{cite journal |title=Small N.J. lifestyle center pulling its weight |first=Kimberly |last=Pfaff |journal=Shopping Centers Today |date=July 2001 |url=http://www.icsc.org/srch/sct/sct0701/page50.php |access-date=July 15, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20090801023821/http://www.icsc.org/srch/sct/sct0701/page50.php |archive-date=August 1, 2009 }} About 83,000 cars pass by every day. The anchor stores are AMC Theatres, Pottery Barn, LensCrafters, and Barnes & Noble.
History
MarketFair was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Centennial. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure. {{USD|12 million}} was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court. By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.
Tenants
There are about 38 different establishments in the mall. Home furnishings accounts for a large part of the center’s mix. The mall is distinguished by its assortment of specialty shops, such as Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Tommy’s Tavern + Tap (opened on December 7, 2020; replaced Big Fish Seafood Bistro), P.F. Chang's. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, and Qdoba,{{cite web|last=Cusido|first=Carmen|title=West Windsor mall rearranges its floor plan to add four eateries, furniture and apparel stores|url=http://www.nj.com/mercer/index.ssf/2012/03/west_windsor_mall_rearranges_i.html|work=nj.com|access-date=25 October 2012}} that all opened in Fall 2013. There is also a ten-screen AMC Theatres.
The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.
Gallery
File:2022-12-18 12 56 37 View southeast from the northwest end of the northwestern corridor of the Princeton MarketFair Mall in West Windsor Township, Mercer County, New Jersey.jpg
File:2022-12-18 12 59 48 View northeast from the center of the Princeton MarketFair Mall in West Windsor Township, Mercer County, New Jersey.jpg
References
{{reflist}}
External links
- {{official website|http://www.marketfairmall.com}}
{{commons category|Princeton MarketFair Mall}}
{{Princeton, New Jersey|state=collapsed}}
{{Shopping malls in New Jersey}}
{{New York City Malls}}
Category:West Windsor, New Jersey
Category:Shopping malls in New Jersey
Category:Shopping malls established in 1987
Category:Buildings and structures in Mercer County, New Jersey
Category:Tourist attractions in Mercer County, New Jersey