Marvel Rising#Ultimate Comics

In May 2017, Marvel Entertainment filed several separate trademark applications for "Marvel Rising."{{Cite web |last=Lovett |first=Jamie |date=May 27, 2017 |title=Marvel Files Trademark For Marvel Rising |url=https://comicbook.com/marvel/news/marvel-rising-178468/ |access-date=2023-04-11 |website=ComicBook.com |language=en}}{{Cite web |last=Sheehan |first=Gavin |date=May 27, 2017 |title=Marvel May Have Possibly Given Away The Title Of Their Game With Square Enix |url=https://bleedingcool.com/games/marvel-may-possibly-given-away-title-game-square-enix/ |access-date=2023-04-11 |website=Bleeding Cool |language=en}}

On December 7, 2017, Marvel Entertainment announced the creation of a new franchise, with the release of a television film and a series of shorts.{{cite web |last=McMillan |first=Grame |date=December 7, 2017 |title=Marvel Launching Animated Property 'Marvel Rising' in 2018 |url=https://www.hollywoodreporter.com/heat-vision/marvel-launching-animated-property-marvel-rising-2018-1065463 |access-date=December 11, 2017 |work=The Hollywood Reporter}}{{Cite web |last=Hughes |first=William |date=December 7, 2017 |title=Marvel launches a new animation franchise, Marvel Rising, focused on its younger fan favorites |url=https://www.avclub.com/marvel-launches-a-new-animation-franchise-marvel-risin-1821098742 |access-date=2023-04-10 |website=The A.V. Club |language=en}}{{Cite web |last=McLean |first=Thomas J. |date=December 7, 2017 |title=‘Marvel Rising’ Unites Next Generation of Heroes |url=https://www.awn.com/news/marvel-rising-unites-next-generation-heroes |access-date=2023-04-10 |website=Animation World Network |language=en}}{{cite news |last1=Butler |first1=Karen |date=December 8, 2017 |title=Dove Cameron, Chloe Bennet, Tyler Posey to voice 'Marvel Rising' characters |language=en |work=UPI |url=https://www.upi.com/Entertainment_News/TV/2017/12/08/Dove-Cameron-Chloe-Bennet-Tyler-Posey-to-voice-Marvel-Rising-characters/5951512746041/ |access-date=December 12, 2017}}

On April 25, 2018, the franchise was launched with a series of comic books, with Marvel Rising #0 released for free, with following monthly issues starting in June.{{Cite web |last=Terror |first=Jude |date=2018-01-23 |title=Devin Grayson Brings Squirrel Girl, Ms. Marvel, and America to Camp in Free Marvel Rising #0 |url=https://bleedingcool.com/comics/grayson-squirrel-girl-marvel-rising-0/ |access-date=2023-04-10 |website=Bleeding Cool |language=en}}{{Cite web |last=Lovett |first=Jamie |date=January 31, 2018 |title=Marvel Announces Free 'Marvel Rising' Comic |url=https://comicbook.com/marvel/news/marvel-rising/ |access-date=2023-04-10 |website=ComicBook.com |language=en}}{{cite news |last1=McMillan |first1=Graeme |date=January 31, 2018 |title=Squirrel Girl and Ms. Marvel Teaming Up for Free Comic |language=en |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/heat-vision/squirrel-girl-ms-marvel-teaming-up-free-comic-1080640 |access-date=July 17, 2018}} On August 13, 2018, a series of six four-minute shorts, titled Marvel Rising: Initiation, were released in advance of the television film.{{Cite web |last=Auty |first=Dan |date=July 21, 2018 |title=Comic-Con 2018: Animated Show Marvel Rising: Initiation Puts Female Heroes In The Spotlight |url=https://www.gamespot.com/articles/comic-con-2018-animated-show-marvel-rising-initiat/1100-6460616/ |access-date=2023-04-10 |website=GameSpot |language=en-US}}{{Cite web |last=Trumbore |first=Dave |date=2018-08-08 |title=Marvel Rising Initiation Introduces Disney's New Superhero Team |url=https://collider.com/marvel-rising-initiation-review/ |access-date=2023-04-10 |website=Collider |language=en}}{{cite news |last1=Holub |first1=Christian |date=July 16, 2018 |title='Marvel Rising' aims to create superhero stories for a new generation of female fans |language=en |work=Entertainment Weekly |publisher=Meredith Corporation |url=https://ew.com/tv/2018/07/16/marvel-rising-new-generation-female-fans/ |access-date=July 17, 2018}} On August 23, 2018, the theme song of Marvel Rising: Secret Warriors, "Born Ready," was released on the YouTube channel of Walt Disney Records.{{cite web |last=Johnson |first=Zach |date=August 23, 2018 |title=Watch Dove Cameron Sing the Marvel Rising Theme Song "Born Ready" |url=https://m.eonline.com/news/962509/watch-dove-cameron-sing-the-marvel-rising-theme-song-born-ready |access-date=August 24, 2018 |publisher=E!}} The film was released on Disney Channel and Disney XD on September 30, 2018.{{Cite web |last=Trumbore |first=Dave |date=2018-09-12 |title=Marvel Rising: Secret Warriors Trailer Sees Captain Marvel Forming a Team |url=https://collider.com/marvel-rising-secret-warriors-trailer/ |access-date=2023-04-10 |website=Collider |language=en}}{{Cite web |last=Damore |first=Meagan |date=2018-08-24 |title=Disney XD Releases Marvel Rising: Secret Warriors Debut Date, Theme Song |url=https://www.cbr.com/marvel-rising-secret-warriors-release-date-theme-song/ |access-date=2023-04-10 |website=Comic Book Heroes |language=en}} On October 2, 2018, following the premiere of Secret Warriors, Marvel announced two new Marvel Rising specials, Chasing Ghosts and Heart of Iron, for future release.{{Cite web |last=Yeoman |first=Kevin |date=2018-10-02 |title=The Marvel Rising Universe Expands With Two New Animated Specials |url=https://screenrant.com/marvel-rising-ghost-spider-ironheart-animated-specials/ |access-date=2023-04-11 |website=Screen Rant |language=en}}{{Cite web |last=Steiner |first=Chelsea |date=2018-10-02 |title=Marvel Rising Ghost-Spider and Ironheart Animated Specials |url=https://www.themarysue.com/marvel-rising-specials/ |access-date=2023-04-10 |website=The Mary Sue |language=en}} In March 2019, the next short film series Marvel Rising Ultimate Comics was released, and a self titled comic book mini-series for the franchise.{{cite news |last1=Mueller |first1=Matthew |date=December 15, 2018 |title=Marvel's Delightful Heroes Return In 'Marvel Rising' #1 |language=en |work=ComicBook.com |url=https://comicbook.com/marvel/2018/12/15/marvels-heroes-return-marvel-rising-1/ |access-date=January 29, 2019}} At the March 2019 WonderCon, Marvel announced three additional specials, Battle of the Bands, Operation Shuri, and Playing With Fire, to be streamed on Marvel HQ YouTube channel later in the year.{{Cite web |last=Dahl |first=Angie |date=2019-03-31 |title=Marvel Rising: Heart of Iron Premieres at WonderCon LIVE |url=https://www.cbr.com/marvel-rising-heart-iron-wondercon/ |access-date=2023-04-11 |website=Comic Book Resources |language=en}}{{Cite web |last=Trumbore |first=Dave |date=2019-04-01 |title=Marvel Animation Announces 3 New Marvel Rising Animated Specials |url=https://collider.com/marvel-rising-animated-specials/ |access-date=2023-04-11 |website=Collider |language=en}}

A series of six four-minute shorts, titled Marvel Rising: Initiation, were released in advance of the film.{{Cite web |last=Zahed |first=Ramin |date=August 10, 2018 |title=Marvel Rising Kicks Off Young Storytellers Venture |url=https://www.animationmagazine.net/2018/08/marvel-rising-kicks-off-young-storytellers-venture/ |access-date=2023-04-11 |website=Animation Magazine |language=en-US}} The shorts focus on Ghost-Spider, who is on the run after being framed for the murder of her friend Kevin while Quake and Patriot, as well as Ms. Marvel and Squirrel Girl, attempt to bring her in.{{Cite web |last=Wiest |first=Brianna |date=July 17, 2018 |title=Ms. Marvel, Squirrel Girl, and Ghost-Spider Are Teaming Up to Save the World Together |url=https://www.teenvogue.com/story/new-marvel-rising-series-focuses-on-female-superheroes-ms-marvel-squirrel-girl-ghost-spider |access-date=2023-04-11 |website=Teen Vogue |language=en-US}} Written by Mairghread Scott, Initiation aired on August 13, 2018, on Disney XD.{{cite news |last=Pockross |first=Adam |date=December 7, 2017 |title=New Marvel Rising feature and shorts to introduce next generation of Marvel Universe |language=en |work=Syfy |url=https://www.syfy.com/syfywire/new-marvel-rising-feature-shorts-next-generation-marvel-universe |access-date=December 11, 2017}} The episodes are grouped into three arcs: a Gwen Stacy solo, a Ms. Marvel/Squirrel Girl team-up, and a S.H.I.E.L.D. pursuit.

{{main|Marvel Rising: Secret Warriors}}

The main entry in the franchise, Marvel Rising: Secret Warriors, was announced alongside the franchise in December 2017. The film tells the story of how the Secret Warriors are initially drawn together following a string of Inhuman-related violence, and must work together to stop Hala the Accuser and her Kree forces.{{cite web |last=Hipes |first=Patrick |date=December 7, 2017 |title=Marvel Launching Next-Gen Franchise 'Marvel Rising'; Feature Film In Works |url=https://deadline.com/2017/12/marvel-rising-animated-franchise-secret-warriors-movie-1202222147 |archive-url=https://web.archive.org/web/20171208070713/http://deadline.com/2017/12/marvel-rising-animated-franchise-secret-warriors-movie-1202222147/ |url-status=dead |archive-date=December 8, 2017 |access-date=December 11, 2017 |publisher=Deadline}}

The movie was first announced on December 7, 2017, and aired on September 30, 2018. Joe Quesada, Dan Buckley, Cort Lane, and Eric Radomski executive produce the film, with Stan Lee, Sana Amanat, and Marsha Griffin credited as co-executive producers.{{Cite web |last=Trumbore |first=Dave |date=2018-09-05 |title=Marvel Rising: Dee Bradley Baker Brings Characters to Life in a New Video |url=https://collider.com/marvel-rising-dee-bradley-baker-video/ |access-date=2023-04-11 |website=Collider |language=en}} It was written by Mairghread Scott, with Alfred Gimeno as supervising director.{{Cite web |last=Prudom |first=Laura |date=2018-08-08 |title=Marvel Rising Sneak Peek: Meet Squirrel Girl |url=https://www.ign.com/articles/2018/08/08/marvel-rising-sneak-peek |access-date=2023-04-11 |website=IGN |language=en}}

The first two specials Chasing Ghosts and Heart of Iron were announced by Marvel on October 2, 2018, following the premiere of Secret Warriors; these specials revolve around the Secret Warriors settling unfinished business with their enemies from the film.{{cite news |last1=Sorrentino |first1=Mike |date=October 2, 2018 |title=Iron Man Riri Williams is making her animated debut in Marvel Rising |language=en |work=CNET |url=https://www.cnet.com/news/iron-man-riri-williams-is-making-her-animation-debut-in-marvel-rising/ |access-date=October 2, 2018}}

The next three specials, Battle of the Bands, Operation Shuri, and Playing With Fire, were later announced at the March 2019 WonderCon. These specials introduced new villains to the series.{{cite news |last1=Weiss |first1=Josh |date=March 31, 2019 |title=WonderCon: Three new Marvel Rising shorts will feature Shuri, Inferno, and Ghost-Spider later this year |language=en |work= |publisher=Syfy |url=https://www.syfy.com/syfywire/wondercon-marvel-rising-ghost-spider-shuri-iron-heart-inferno |access-date=April 22, 2019}}

As of 2023, no new specials are set to be released, with Playing with Fire being the last one.

1. Marvel Rising: Chasing Ghosts is a 22-minute special written by Mairghread Scott. It was released on January 16, 2019 on the Marvel HQ YouTube channel, and later on February 1 on the DisneyNOW app. It continues Ghost-Spider's story from the Initiation shorts, in which she joins forces with the Secret Warriors to stop Exile and Sheath (who previously made an unvoiced appearance in Initiation), during which Quake helps Ghost-Spider clear her name for Kevin's death.
2. Marvel Rising: Heart of Iron is a 44-minute special written by Margaret Dunlap. It was released on the Marvel HQ YouTube channel on April 3, 2019.{{Cite web |last=Fujikawa |first=Jenn |date=April 3, 2019 |title=Riri Williams Finds Friendship and Trust in ‘Marvel Rising: Heart of Iron’ |url=https://www.marvel.com/articles/tv-shows/riri-williams-finds-friendship-and-trust-in-marvel-rising-heart-of-iron |access-date=2023-04-11 |website=Marvel.com}}{{Cite web |last=Disney Newsdesk |first=Laughing Place |date=2019-03-01 |title=Marvel Television and Animation Panels Announced for WonderCon |url=https://www.laughingplace.com/w/news/2019/03/01/marvel-television-animation-panels-announced-wondercon/ |access-date=2023-04-11 |website=LaughingPlace.com |language=en-US}} It introduces the character Ironheart, who is having difficulty adjusting to her new college life as the youngest student there. When Hala the Accuser demolishes the college's engineering lab and kidnaps Riri's best friend, the artificial intelligence A.M.I., Riri takes inspiration from Iron Man and develops a plan with help from the Secret Warriors to save her friend.
3. Marvel Rising: Battle of the Bands is a 22-minute special written by Mae Catt. It premiered on August 23, 2019 at D23 Expo,{{cite web |last=Marvel |date=July 23, 2019 |title=Marvel Unveils Thrilling New Experiences For Fans at D23 Expo 2019 |url=https://www.marvel.com/articles/culture-lifestyle/marvel-experiences-at-d23-2019 |work=Marvel.com}} and was later released on the Marvel HQ YouTube channel on August 28, 2019.{{cite web |last= |date=August 24, 2019 |title=Part-time Super Hero. Part-time rock star. "#MarvelRising: Battle of the Bands" premieres Wednesday, August 28 at 4PM PT on the Marvel HQ YouTube channel |url=https://twitter.com/Marvel_Rising/status/1165085064201244672 |work=Twitter |publisher=Marvel Rising}}{{Cite web |last=Disney Newsdesk |first=Laughing Place |date=2019-08-24 |title=Ghost-Spider Rocks Out in "Marvel Rising: Battle of the Bands" Trailer |url=https://www.laughingplace.com/w/news/2019/08/23/ghost-spider-rocks-out-in-marvel-rising-battle-of-the-bands-trailer/ |access-date=2023-04-11 |website=LaughingPlace.com |language=en-US}} It features Ghost-Spider assisting the Secret Warriors looking into mysterious attacks involving the sonic-powered Screaming Mimi. However, the investigation may keep Gwen from her band's competition.{{cite web |last=Dinh |first=Christine |date=March 31, 2019 |title=Ghost-Spider, Shuri, Inferno, and America Chavez Headline Three New Animated 'Marvel Rising' Specials |url=https://www.marvel.com/articles/tv-shows/ghost-spider-shuri-inferno-america-chavez-marvel-rising-specials |work=Marvel.com}}
4. Marvel Rising: Operation Shuri is a 22-minute special also written by Mae Catt. It premiered on October 6, 2019 at New York Comic Con,{{cite web |last=Marvel |date=September 4, 2019 |title=Marvel Entertainment Unveils Its 2019 New York Comic Con Panel Lineup |url=https://www.marvel.com/articles/live-events/marvel-entertainment-unveils-its-2019-new-york-comic-con-panel-lineup |work=Marvel.com}} and was later released on the Marvel HQ YouTube channel on October 11, 2019.{{cite web |last=Dinh |first=Christine |date=September 27, 2019 |title=World Premiere of 'Marvel Rising: Operation Shuri' Heads to NYCC 2019 |url=https://www.marvel.com/amp/articles/tv-shows/world-premiere-marvel-rising-operation-shuri-nycc-2019 |work=Marvel.com}}{{Cite web |last=Disney Newsdesk |first=Laughing Place |date=2019-09-27 |title=Poster, Release Date for "Marvel Rising: Operation Shuri" Shared by Marvel |url=https://www.laughingplace.com/w/news/2019/09/27/poster-release-date-for-marvel-rising-operation-shuri-shared-by-marvel/ |access-date=2023-04-11 |website=LaughingPlace.com |language=en-US}} It introduces Black Panther's younger sister Shuri, who attempts to hang out with the Secret Warriors as a normal teen.{{Cite web |last=Disney Newsdesk |first=Laughing Place |date=2019-10-11 |title=New Animated Special "Marvel Rising: Operation Shuri" Premieres Today |url=https://www.laughingplace.com/w/news/2019/10/11/animated-special-marvel-rising-operation-shuri/ |access-date=2023-04-11 |website=LaughingPlace.com |language=en-US}}
5. Marvel Rising: Playing with Fire is a 44-minute special written by Danielle Wolff. It was released on the Marvel HQ YouTube channel on December 18, 2019.{{cite web|title=Inferno Turns Up The Heat! {{!}} Marvel Rising: Playing With Fire {{!}} TRAILER Feat. Navia Robinson|url=https://www.youtube.com/watch?v=1H6SDiFwCug|work=YouTube|date=December 5, 2019}} It focuses on Inferno, whose powers get stolen by a teenage criminal named Zayla, and America Chavez, who attempts to connect with Ms. Marvel. The Secret Warriors attempt to get Inferno's powers back while Inferno is conflicted as to whether he actually wants his powers back.{{r|wondercon}}

Announced in February 2019, a series of six animated videos titled Marvel Rising Ultimate Comics, were released on the Marvel HQ YouTube channel from February 20, 2019 to March 27, 2019. The shorts are between six and seven minutes long and were released weekly.{{Cite web |last=Newsdesk |first=Laughing Place Disney |date=2019-02-21 |title=Marvel Launches Marvel Rising Ultimate Comics |url=https://www.laughingplace.com/w/news/2019/02/21/marvel-launches-marvel-rising-ultimate-comics/ |access-date=2023-04-11 |website=LaughingPlace.com |language=en-US}} The videos combine comic book-style art with digital motion effects.{{Cite web |last=Dinh |first=Christine |date=March 27, 2019 |title=Marvel HQ Releases Marvel Rising Ultimate Comics |url=https://www.marvel.com/articles/tv-shows/marvel-hq-releases-marvel-rising-ultimate-comics |access-date=2023-04-11 |website=Marvel.com}} The first is subtitled and features Ms. Marvel going up against Loki when he interrupted her field trip.{{cite web |last1=Tuchow |first1=Ryan |title=Marvel rises with comic book-inspired online videos |url=http://kidscreen.com/2019/02/21/marvel-rises-with-comic-book-inspired-online-videos/ |website=Kidscreen |date=February 21, 2019}}{{Cite web |last=Yarde |first=Alex |date=March 21, 2019 |title=Marvel Rising Ultimate Comics! |url=https://goodmenproject.com/all-things-geek/marvel-rising-ultimate-comics-xela/ |website=The Good Men Project}}

On March 31, 2019, according to Anthony Gramuglia of Comic Book Resources, "The series has found success on both YouTube and the Disney XD cable network. The first special, Marvel Rising: Initiation, has been seen over two million times on YouTube alone, with the follow-up, Marvel Rising: Secret Warriors, being viewed 2.9 million times."{{Cite web |last=Gramuglia |first=Anthony |date=2019-03-31 |title=Marvel Rising: Three New Specials Announced |url=https://www.cbr.com/marvel-rising-three-new-specials-announced/ |access-date=2023-04-10 |website=Comic Book Resources |language=en}} On April 10, 2019, according to Milton Griepp of ICv2, "Other specials this year included Marvel Rising: Chasing Ghosts (which has nearly 1.5 million views as of this writing), and Marvel Rising: Heart of Iron (see "Marvel Rising: Chasing Ghosts Debut Set", which debuted last week and has 480,000 views to date)."{{Cite web |last=Griepp |first=Milton |date=April 10, 2019 |title=Third 'Walking Dead' Series, 'Preacher' Ending, 'Monsters at Work' Casting, Disney Channel Gets 'Miraculous,' Three More 'Marvel Rising' Specials, John Cho in 'Cowboy Bebop' |url=https://icv2.com/articles/news/view/42929/third-walking-dead-series-preacher-ending-monsters-work-casting-disney-channel-gets-miraculous-three-more-marvel-rising-specials-john-cho-cowboy-bebop |access-date=2023-04-11 |website=ICv2 |language=en}}

Jeremy Dickson of KidScreen called Marvel Rising a "popular" franchise.{{Cite web |last=Dickson |first=Jeremy |date=October 3, 2018 |title=Marvel Rising universe gets bigger |url=https://kidscreen.com/2018/10/03/marvel-rising-universe-gets-bigger/ |access-date=2023-04-11 |website=Kidscreen}} Rebecca Jane Stokes of Fatherly called the Marvel Rising franchise one of the "best superhero TV shows for young girls around."{{Cite web |last=Stokes |first=Rebecca Jane |date=April 12, 2021 |title=Disney+ Is Hiding the Best Marvel Show For Young Women |url=https://www.fatherly.com/play/marvel-rising-streaming-order-disney-best-show-for-girls |access-date=2023-04-11 |website=Fatherly |language=en}} Chris Sims of Looper asserted, "The word that best describes it is "refreshing," and if you're looking for something that's not only good, but also doesn't feel like the same old show and focuses on the heroes who are defining this generation of Marvel Comics, it's the one to watch."{{Cite web |last=Sims |first=Chris |date=December 6, 2019 |title=Every Marvel Cartoon On Disney+ Ranked Worst To Best |url=https://www.looper.com/178152/every-marvel-cartoon-on-disney-ranked-worst-to-best/ |access-date=2023-04-15 |website=Looper |language=en-US}}

Dave Trumbore of Collider included the Marvel Rising franchise in their "2018's Best New Animated Series for Kids" list.{{Cite web |last=Trumbore |first=Dave |date=December 13, 2018 |title=Best New Animated Kids Series of 2018 |url=https://collider.com/best-new-animated-kids-series-2018/ |access-date=2023-04-11 |website=Collider |language=en}} Jamie Lovett of ComicBook.com included the Marvel Rising franchise in their "10 Marvel Animated Series You Need to Binge on Disney+" list.{{Cite web |last=Lovett |first=Jamie |date=April 7, 2020 |title=10 Marvel Animated Series You Need to Binge on Disney+ |url=https://comicbook.com/marvel/news/disney-plus-marvel-series-spider-man-x-men-animated-series/ |access-date=2023-04-11 |website=ComicBook.com |language=en}} Ethan Anderson of GameStop ranked the Marvel Rising franchise 15th in their "18 Best Non-MCU Marvel Movies And TV Shows On Disney Plus" list.{{Cite web |last=Anderson |first=Ethan |date=October 11, 2022 |title=The 18 Best Non-MCU Marvel Movies And TV Shows On Disney Plus |url=https://www.gamespot.com/gallery/the-18-best-non-mcu-marvel-movies-and-tv-shows-on-disney-plus/2900-4355/#1 |website=GameSpot}}

The review aggregator website Rotten Tomatoes reported an approval rating of 83%, with an average rating of 7.0/10, based on 6 reviews.{{cite web |title=Marvel Rising: Initiation |url=https://www.rottentomatoes.com/tv/marvel_rising_initiation/s01 |access-date=17 November 2022 |website=Rotten Tomatoes |publisher=Fandango Media}}

Meagan Damore of Comic Book Resources called Marvel Rising: Initiation "full of charm and spunk," writing, "Marvel Rising: Initiation is a fun, approachable series filled with characters that will make viewers instantly fall in love. Existing fans will find a lot to like here, but even those unfamiliar with these characters will have no problem immersing themselves in this world. Like Cameron said in an earlier interview with CBR, the animated series truly has something for everybody. Marvel Rising: Initiation is a must for Marvel fans."{{Cite web |last=Damore |first=Meagan |date=2018-08-09 |title=REVIEW: Marvel Rising: Initiation Is a Must for Marvel Fans |url=https://www.cbr.com/marvel-rising-initiation-review/ |access-date=2022-11-16 |website=Comic Book Resources |language=en-US}} Kevin Yeoman of Screen Rant described "Marvel Rising: Initiation as a "series of episodic shorts with an emphasis on inclusivity," stating, "Initiation lives up to its title, offering an entertaining beginning to a much larger story, one that puts a welcome emphasis on themes of inclusion and empowerment for a younger audience. But, like with Marvel’s other animated offerings, there’s still plenty for older viewers to enjoy as well. From the action-heavy storytelling to the obvious connection with the larger (animated) MCU, Marvel Rising: Initiation has a little something for everyone, from the hardcore Marvel-ites to those in search of heroes they can relate to."{{Cite web |last=Yeoman |first=Kevin |date=2018-08-09 |title=Our Review of Marvel Rising: Initiation |url=https://screenrant.com/marvel-rising-initiation-review-spider-gwen-ms-marvel-squirrel-girl/ |access-date=2022-11-17 |website=Screen Rant |language=en-US}}

Paige S. Allen of IGN gave Marvel Rising: Initiation a grade of 8 out of 10, stating, "Marvel Rising: Initiation shines as a promising introduction to Marvel’s next class of superheroes, which is made up by richly-characterized female leads. While some viewers might lament the series’ watered-down adaptation of its source material, or find that other shows have better mastered its themes, overall Marvel Rising: Initiation has enough enjoyable material to keep new and seasoned fans alike interested in the forthcoming Marvel Rising universe."{{Cite web |last=Allen |first=Paige S. |date=2018-08-14 |title=Marvel Rising: Initiation Review |url=https://www.ign.com/articles/2018/08/14/marvel-rising-initiation-review |access-date=2022-11-17 |website=IGN |language=en}} Emily Ashby of Common Sense Media gave Marvel Rising: Initiation a grade of 4 out of 5 stars, complimented the depiction of positive messages and role models, citing diversity, thoughtfulness, and cleverness, asserting, " Most of the heroes introduced in this story are females, and the diversity that's evident in their personalities and physical appearances challenges the concept that TV superheroes must look and sound alike (i.e., be thin and shapely and fight crime in skimpy outfits)."{{Cite web |last=Ashby |first=Emily |title=Marvel Rising: Initiation TV Review {{!}} Common Sense Media |url=https://www.commonsensemedia.org/tv-reviews/marvel-rising-initiation |access-date=2022-11-17 |website=Common Sense Media |language=en}}

{{main|Marvel Rising: Secret Warriors}}

The review aggregator website Rotten Tomatoes reported an approval rating of 100%, with an average rating of 7.5/10, based on 7 reviews.{{Cite web |title=Marvel Rising: Secret Warriors |url=https://www.rottentomatoes.com/m/marvel_rising_secret_warriors |website=Rotten Tomatoes |publisher=Fandango Media}}

Kevin Yeoman of Screen Rant called Marvel Rising: Secret Warriors an "entertaining animated film," saying, "The movie makes a good go of telling a larger story within the confines of a feature-length runtime. There are concessions to be made, however, and they mostly have to do with Kamala’s home life and the development of America Chavez, whose introduction and origin story feel too hasty for what the character deserves. With any luck this won’t be the last fans see of these Secret Warriors, and Disney XD will have another chance to make these characters shine."{{Cite web |last=Yeoman |first=Kevin |date=2018-09-24 |title=Marvel Rising: Secret Warriors Will Likely Entertain Any Marvel Fan |url=https://screenrant.com/marvel-rising-secret-warriors-review-animated/ |access-date=2022-11-16 |website=Screen Rant |language=en-US}} Megan Damore of Comic Book Resources described Marvel Rising: Secret Warriors as a "fluid transition from the Marvel Rising: Initiation shorts," writing, "With vibrant characters, a heartwarming story and a killer soundtrack, Marvel Rising: Secret Warriors is a joy to watch. In a post-Avengers: Infinity War world, Secret Warriors is like a shot in the arm, brimming with hope and heart. It's rare to find a project so genuine and candid these days, and Secret Warriors manages to pull this off without feeling cheesy or over-sentimental. Even when the credits roll on the feature, it doesn't feel like the end -- not even close. Instead, Marvel Rising: Secret Warriors feels like the bold beginning of a new era for Marvel Animation."{{Cite web |last=Damore |first=Meagan |date=2018-09-29 |title=REVIEW: Marvel Rising: Secret Warriors Brims With Heart & Hope |url=https://www.cbr.com/marvel-rising-secret-warriors-review/ |access-date=2022-11-17 |website=Comic Book Resources |language=en-US}}

Chelsea Steiner of The Mary Sue referred to Marvel Rising: Secret Warriors as an "entertaining, warm-hearted celebration of diversity and inclusion," asserting "The story of a young superhero struggling to understand and master their powers is not a new one (we’ve had nearly a dozen Spider-Man films covering this terrain), but seeing two girls (one a woman of color) navigating the experience is refreshingly original. The film is packed with powerful female characters, but the story is centered on the friendship between Kamala and Doreen. Kamala’s hesitancy and reserve make her a great foil for the upbeat and wildly optimistic Doreen."{{Cite web |date=2018-09-28 |title='Marvel Rising: Secret Warriors' is Empowering and Inclusive |url=https://www.themarysue.com/marvel-rising-secret-warriors-review/ |access-date=2022-11-17 |website=The Mary Sue |language=en}} Emily Ashby of Common Sense Media gave Marvel Rising: Secret Warriors a grade of 4 out of 5 stars, praised the depiction of positive messages, citing teamwork and perseverance, and complimented the presence of role models, stating the film depict leading and inspiring female characters, while noting the diverse ethnicity across the characters, saying, "The characters' emotional evolution from insecure and standoffish teens to powerful gears in the Secret Warriors machine involves strong themes about self-identity, confidence, cooperation, and embracing one's own uniqueness. Another plus? This Marvel installation makes heroes of several female characters (yay!) who don't fit the archetypal physical template of traditional heroines and bring body type diversity to the mix (double yay!)."{{Cite web |last=Ashby |first=Emily |title=Marvel Rising: Secret Warriors TV Review {{!}} Common Sense Media |url=https://www.commonsensemedia.org/tv-reviews/marvel-rising-secret-warriors |access-date=2022-11-16 |website=Common Sense Media |language=en}}

Victor Garett of MovieWeb wrote, "One of the defining features of Marvel Rising: Secret Warriors is its emphasis on diversity and representation. The film brings together a cast of characters from different backgrounds and cultures, each with their own unique perspectives and abilities. This diversity is reflected in the film’s cast and its themes, which focus on the importance of friendship, teamwork, and using one’s powers for good."{{Cite web |last=Garett |first=Victor |date=February 17, 2023 |title=The Best Animated Superhero Movies That Aren’t DC |url=https://movieweb.com/best-animated-superhero-movies-that-arent-dc/ |access-date=2023-06-14 |website=MovieWeb |language=en}} Joe Garza of Slashfilm said, "There's something incredibly wholesome about watching young heroes aspire to the greatness of their more experienced counterparts. Marvel Uprising: Secret Warriors does a terrific job spotlighting lesser-known Marvel characters, and even features appearances from Captain America, Captain Marvel, and Quake (with Agents of SHIELD actress Chloe Bennet reprising her role here). While primarily aimed at child audiences, this animated movie also has plenty for older Marvel fans to enjoy."{{Cite web |last=Garza |first=Joe |date=January 24, 2023 |title=15 Marvel Animated Movies That Are Actually Worth Watching |url=https://www.slashfilm.com/882995/15-marvel-animated-movies-that-are-actually-worth-watching/ |access-date=2023-06-14 |website=/Film |language=en-US}}

According to Diamond Comic Distributors, Marvel Rising Alpha #1 was the 102nd best selling comic book in June 2018.{{Cite web |title=Comichron: June 2018 Comic Book Sales to Comics Shops |url=https://www.comichron.com/monthlycomicssales/2018/2018-06.html |access-date=2023-04-15 |website=Comichron}}{{Cite web |last=ICv2 |date=July 9, 2018 |title=Top 500 Comics--June 2018 |url=https://icv2.com/articles/markets/view/40801/top-500-comics-june-2018 |access-date=2023-04-15 |website=ICv2 |language=en}} Marvel Rising: Squirrel Girl/Ms. Marvel #1 was the 112th best selling comic book in July 2018.{{Cite web |title=Comichron: July 2018 Comic Book Sales to Comics Shops |url=https://www.comichron.com/monthlycomicssales/2018/2018-07.html |access-date=2023-04-15 |website=Comichron}}{{Cite web |last=ICv2 |date=August 13, 2018 |title=Top 500 Comics--July 2018 |url=https://icv2.com/articles/news/view/41125/top-500-comics-july-2018 |access-date=2023-04-15 |website=ICv2 |language=en}} Marvel Rising GN-TPB was the 13th best selling graphic novel in November 2018.{{Cite web |title=Top 100 Graphic Novels: November 2018 |url=http://www.diamondcomics.com/Article/221916-Top-100-Graphic-Novels-November-2018 |access-date=2023-04-15 |website=Diamond Comic Distributors |language=en}}{{Cite web |title=Comichron: November 2018 Comic Book Sales to Comics Shops |url=https://www.comichron.com/monthlycomicssales/2018/2018-11.html |access-date=2023-04-15 |website=Comichron}}{{Cite web |last=ICv2 |date=December 10, 2018 |title=Top 500 Graphic Novels--November 2018 |url=https://icv2.com/articles/markets/view/42020/top-500-graphic-novels-november-2018 |access-date=2023-04-15 |website=ICv2 |language=en}} Marvel Rising #1 was the 125th best selling comic book in March 2019.{{Cite web |title=Comichron: March 2019 Comic Book Sales to Comics Shops |url=https://www.comichron.com/monthlycomicssales/2019/2019-03.html |access-date=2023-04-15 |website=Comichron}}{{Cite web |last=ICv2 |date=April 29, 2019 |title=Top 500 Comics--March 2019 |url=https://icv2.com/articles/markets/view/43079/top-500-comics-march-2019 |access-date=2023-04-15 |website=ICv2 |language=en}}

• A comic book title for the franchise was launched for free, with the release of Marvel Rising #0 on April 25, 2018, by writer Devin Grayson and artist Marco Failla, featuring the first team up of Squirrel Girl and Ms. Marvel.{{Cite web |last=Johnston |first=Rich |date=March 23, 2018 |title=Marvel's Father's Day Events Promote Marvel Rising, Super Hero Adventures |url=https://bleedingcool.com/comics/fathers-day-marvel-rising-super-hero/ |access-date=2023-04-15 |website=Bleeding Cool |language=en}}{{Cite web |last=Conine |first=David |date=2018-02-03 |title=FIRST WATCH: Marvel Rising All-New Team Line Up! |url=https://comic-watch.com/news/first-watch-marvel-rising-all-new-team-line-up |access-date=2023-04-11 |website=Comic Watch |language=en-US}}
• Regular issues began in June and were written by Devin Grayson, G. Willow Wilson and Ryan North. Each issue had a different subtitle, all numbered issue 1, with Marvel Rising: Alpha #1 on June 13, 2018,{{cite news |last1=McMillan |first1=Graeme |date=July 17, 2018 |title=IDW to Publish Middle-Grade Comic Books Featuring Marvel Superheroes |language=en |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/heat-vision/idw-launches-comic-books-featuring-marvel-superheroes-1127636 |access-date=July 17, 2018}} Marvel Rising: Squirrel Girl/Ms. Marvel #1 on July 4, 2018,{{Cite web |last=Aguilar |first=Matthew |date=July 5, 2018 |title=The 10 Comics to Read This Week: July 4th Edition |url=https://comicbook.com/comics/news/10-comics-to-read-this-week-july-4/ |access-date=2023-04-11 |website=ComicBook.com |language=en}} Marvel Rising: Ms. Marvel/Squirrel Girl #1 on August 1, 2018,{{Cite web |last=Johnston |first=Rich |date=July 31, 2018 |title=Tomorrow's Ms. Marvel/Squirrel Girl #1 Will Be Missing a Page - Bleeding Cool |url=https://bleedingcool.com/comics/marvel-rising-ms-marvel-squirrel-girl-1-missing-page/ |access-date=2023-04-11 |website=Bleeding Cool |language=en}} and the last issue Marvel Rising: Omega #1 on September 12, 2018.{{Cite web |last=Gilbert |first=Zora |date=August 1, 2018 |title=Marvel Rising: Reading Order #1 |url=https://womenwriteaboutcomics.com/2018/08/marvel-rising-reading-order-1/ |access-date=2023-04-15 |website=WomenWriteAboutComics |language=en-US}} The series was collected into a single 168-page graphic novel, simply titled Marvel Rising, which was released on November 7, 2018.
• A Marvel Rising five issue mini-series was released starting on March 27, 2019.{{Cite web |last=Terror |first=Jude |date=December 13, 2018 |title=Marvel Rising Relaunches as a New Mini-Series in March from Nilah Magruder and Roberto Di Salvo |url=https://bleedingcool.com/comics/marvel-rising-relaunches-as-a-new-mini-series-in-march-from-nilah-magruder-and-roberto-di-salvo/ |access-date=2023-04-11 |website=Bleeding Cool |language=en}} The series has the heroes facing off with sorceress Morgan le Fay, who is attempting to turn New Jersey into New Camelot. Creative crew was writer Nilah Magruder, artist Roberto Di Salvo, and Audrey Mok on cover art.{{Cite web |last=Puc |first=Samantha |date=December 13, 2018 |title=MARVEL RISING Mini-Series Launches March 2019 |url=https://www.comicsbeat.com/marvel-rising-mini-series-launches-march-2019/ |access-date=2023-04-15 |website=Comics Beat |language=en-US}}

• With the Young Storytellers nonprofit organization, Marvel announced on August 13, 2018, that a live event would be hosted at which students (ages 11 to 13) would work with mentors to develop a three to five-page script featuring Marvel Rising characters. The voice actors would then perform them to be posted to Marvel YouTube channel in the third quarter.{{Cite web |last=Dinh |first=Christine |date=February 8, 2019 |title=Young Storytellers Write Stories Based on 'Marvel Rising: Secret Warriors' |url=https://www.marvel.com/articles/tv-shows/young-storytellers-write-stories-based-on-marvel-rising-secret-warriors |access-date=2023-04-11 |website=Marvel.com}}{{cite news |last1=Whyte |first1=Alexandra |date=August 13, 2018 |title=Marvel teams up with Young Storytellers |work=Kidscreen |url=http://kidscreen.com/2018/08/13/marvel-teams-up-with-young-storytellers/ |access-date=August 15, 2018}}

• "Born Ready," the theme song for Marvel Rising: Secret Warriors, was released on August 23, 2018, on DisneyMusicVEVO VEVO YouTube channel.{{Cite web |last=Dinh |first=Christine |date=August 24, 2018 |title=Download Dove Cameron's New Single 'Born Ready' Now |url=https://www.marvel.com/articles/tv-shows/download-dove-cameron-s-new-single-born-ready-now |access-date=2023-04-12 |website=Marvel.com}} The song is sung by Dove Cameron, who plays Ghost-Spider in other Marvel Rising media.{{Cite web |last=Disney Newsdesk |first=Laughing Place |date=August 24, 2018 |title=Dove Cameron Performs Theme Song "Born Ready" For "Marvel Rising: Secret Warriors" Film |url=https://www.laughingplace.com/w/news/2018/08/24/dove-cameron-born-ready-marvel-rising/ |access-date=2023-04-12 |website=LaughingPlace.com |language=en-US}}{{Cite web |last=Lovett |first=Jamie |date=August 25, 2018 |title=Dove Cameron Sings 'Marvel Rising: Secret Warriors' Theme Song |url=https://comicbook.com/marvel/news/dove-cameron-born-ready-marvel-rising-theme-song/ |access-date=2023-04-12 |website=ComicBook.com |language=en}}
• "Side by Side," a song from Marvel Rising: Chasing Ghosts, was released on January 18, 2019, two days after the special, on DisneyMusicVEVO YouTube channel. The song is sung by Sofia Wylie, who plays Ironheart in other Marvel Rising media.{{cite news |last1=Whyte |first1=Alexandra |date=January 15, 2019 |title=Newest Marvel Rising to premiere this month |work=Kidscreen |url=http://kidscreen.com/2019/01/15/newest-marvel-rising-to-premiere-this-month/ |access-date=January 24, 2019}}{{Cite web |last=Dinh |first=Christine |date=February 7, 2019 |title=Sofia Wylie Gives Behind-the-Scenes Look at 'Marvel Rising' Single 'Side By Side' {{!}} News {{!}} Marvel |url=https://www.marvel.com/articles/tv-shows/sofia-wylie-behind-the-scenes-side-by-side |access-date=2023-04-12 |website=Marvel.com}}{{Cite web |last=Benjamin |first=Jeff |date=January 18, 2019 |title=Disney & Marvel Star Sofia Wylie Makes Her Music Debut With ‘Side by Side’: Premiere |url=https://www.billboard.com/music/pop/sofia-wylie-side-by-side-video-8493947/ |access-date=2023-04-12 |website=Billboard |language=en-US}}
• "Team," a song from Marvel Rising: Heart of Iron, was released on May 2, 2019, on DisneyMusicVEVO. The song is sung by Tova.{{cite web |date=May 2, 2019 |title=Tova - Team (From "Marvel Rising: Heart of Iron"/Official Lyric Video) |url=https://www.youtube.com/watch?v=bhpX5lWGGtw |website=YouTube |publisher=DisneyMusicVEVO}}
• "Natural Disaster," a song from Marvel Rising: Battle of the Bands, was released on October 3, 2019. This song is also sung by Tova.{{cite web |date=October 3, 2019 |title=Natural Disaster (From "Marvel Rising: Battle of the Bands") |url=https://www.youtube.com/watch?v=vdDIOc8y3Xk |website=YouTube |publisher=Tova - Topic}}
• "Roaring Thunder," a song from Marvel Rising: Playing with Fire, was released on December 19, 2019. This song is sung by Navia Robinson, who plays Zayla in the same special.{{cite web |date=December 19, 2019 |title=Roaring Thunder (From "Marvel Rising: Playing with Fire") |url=https://www.youtube.com/watch?v=BgcxXXB0eJQ |website=YouTube |publisher=DisneyMusicVEVO}}{{Cite web |last=Dinh |first=Christine |date=December 20, 2019 |title=Download Navia Robinson's 'Marvel Rising' Single 'Roaring Thunder' Now |url=https://www.marvel.com/articles/tv-shows/navia-robinson-marvel-rising-roaring-thunder-music-single |access-date=2023-04-12 |website=Marvel.com}}

• In September 2018, Hasbro unveiled its Marvel Rising toy line.{{Cite web |last=Dar |first=Taimur |date=2018-09-12 |title=MARVEL RISING Franchise Expands Beyond Animation with Hasbro Toy Line |url=https://www.comicsbeat.com/marvel-rising-franchise-expands-beyond-animation-with-hasbro-toy-line/ |access-date=2023-04-10 |website=Comics Beat |language=en-US}}{{Cite web |last=Dominguez |first=Noah |date=2018-09-13 |title=Hasbro Unleashes Marvel Rising Toy Line Featuring Ms. Marvel, Ghost-Spider & More |url=https://www.cbr.com/hasbro-marvel-rising-toy-line/ |access-date=2023-04-11 |website=Comic Book Resources |language=en}}{{Cite web |last=Foster |first=Elizabeth |date=September 14, 2018 |title=Hasbro to bow Marvel Rising toy range |url=https://kidscreen.com/2018/09/14/hasbro-to-bow-marvel-rising-toy-range/ |access-date=2023-04-11 |website=Kidscreen}} It consists of three varieties of figures and the Ghost-Spider Web Slinger. All were released in October 2019. One variety is the Training Outfit Doll line of 11-inch five points articulation figures in training outfits at the lowest price point. Another variety is the main line with 11-inch 15 points articulation figures in superhero costumes at a mid price point. The Secret Identity Doll are 11-inch 11 points articulation figures with two outfits at the highest price point.{{cite news |last1=McMillan |first1=Graeme |date=September 12, 2018 |title=Hasbro Unveils 'Marvel Rising: Secret Warriors' Toy Line |language=en |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/heat-vision/hasbro-unveils-marvel-rising-secret-warriors-toyline-1142729 |access-date=October 4, 2018}}{{Cite web |last=Bunge |first=Nicole |date=September 12, 2018 |title='Marvel Rising' Launches Merchandise Line |url=https://icv2.com/articles/news/view/41344/marvel-rising-launches-merchandise-line |access-date=2023-06-14 |website=ICv2 |language=en}}

• In 2018, Marvel Avengers Academy released a limited-time Marvel Rising event to celebrate the launch of Marvel Rising: Secret Warriors.{{Cite web |last=Dinh |first=Christine |date=October 11, 2018 |title=This Week in Marvel Games: Marvel Rising and Symbiotes Enter the Fray |url=https://www.marvel.com/articles/games/this-week-in-marvel-games-marvel-rising-and-symbiotes-enter-the-fray |access-date=2023-06-22 |website=Marvel.com}}{{Cite web |date=October 1, 2018 |title=Marvel Minute {{!}} Marvel Rising, Marvel Games, and more! {{!}} "Marvel Rising: Secret Warriors" is finally here! Marvel Games at NYCC! It's time for your #MarvelMinute with host Lorraine Cink. Watch:... {{!}} By Marvel {{!}} Facebook |url=https://www.facebook.com/Marvel/videos/marvel-minute-marvel-rising-marvel-games-and-more/251402658855776/ |access-date=2023-08-28 |website=Facebook |language=en}}

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