Mary Maxim

Mary Maxim's roots can be traced back to Sifton, Manitoba, Canada, where Willard and Olive McPhedrain purchased Spinwell Manufacturing Co who had been manufacturing and selling spinning wheels. Willard soon began a mail order company titled "Sifton Products." In 1954 Willard began to search for new locations for his business and ended up in Paris, Ontario.Rouke- Barringer, Cathy. "Canadian Roots." Mary Maxim 50th Anniversary June 2006: 10. The name was changed to Mary Maxim, after a store employee: Mary Maximchuk. Willard decided to take Betty Crocker's example by naming the company after a girl who helped around the household. Mary's name was shortened and the store name: Mary Maxim, was born.Rouke- Barringer, Cathy. "The Real Mary Maxim." Mary Maxim 50th Anniversary June 2006: 14. In 1956 after recognizing the customer potential in the United States, Willard's son Larry established an office in Port Huron, Michigan.

Mary Maxim was first recognized for their quality knitting yarns. In the late 1950s they became increasingly popular for their bulky, knit sweaters with designs influenced by North American Wildlife. The first sweater pattern was designed in 1951 by Stella Sawchyn.Rouke- Barringer, Cathy. "Stitches in Time." Mary Maxim 50th Anniversary June 2006: 15

• Bob Hope was photographed wearing a Mary Maxim totem pole design sweater in 1953 while visiting Canada.Rouke- Barringer, Cathy. "Mary Maxim Sweaters: the latest celebrity fashion." Mary Maxim 50th Anniversary June 2006: 18
• The Barenaked Ladies wore Mary Maxim Sweaters on their 2004 holiday album.Rouke- Barringer, Cathy. "Mary Maxim Sweaters: the latest celebrity fashion." Mary Maxim 50th Anniversary June 2006: 18
• Miss Outdoors 1957 was photographed wearing a Mary Maxim sweater.Rouke- Barringer, Cathy. "Mary Maxim Sweaters: the latest celebrity fashion." Mary Maxim 50th Anniversary June 2006: 18
• Angela Lansbury as Jessica Fletcher wore a Mary Maxim sweater in Episode 2 of the first series of Murder, She Wrote. Blog post on mrsfletcherscloset.wordpress.com/2013/02/26/the-fish-cardigan-an-unexpected-designer-piece

Currently, Mary Maxim employs and 60 people in Paris, Ontario. Ontario accounts for 15% sales from retail stores and 85% from the catalog division.Rouke- Barringer, Cathy. "Creativity Never Goes out of Style." Mary Maxim 50th Anniversary June 2006: 8.

Mary Maxim has looked to the internet to increase profits. They can attribute 25% of their sales to internet selling.Rouke- Barringer, Cathy. "Creativity Never Goes out of Style." Mary Maxim 50th Anniversary June 2006: 8.

Mary Maxim is now owned by the third and fourth generation of McPhedrains: Rusty and Jane and their sons Chad and Mitch. Rusty became vice president of operations in 1987 and president in 1995.Rouke- Barringer, Cathy. "Family Tradition". Mary Maxim 50th Anniversary June: 2006: 21 Mary Maxim celebrated their 50th anniversary in June 2006.

{{primary sources|date=March 2008}}

{{reflist}}

• {{cite book |last=Calder |first=Alison | editor-last1=Allen | editor-first1=Thomas | editor-last2=Blair | editor-first2=Jennifer | title=Material Cultures in Canada | publisher=Wilfrid Laurier University Press | series=Cultural Studies | year=2015 | isbn=978-1-77112-015-9 |chapter=Maxims and Contraries: Notes from a Project in Process | chapter-url=https://books.google.com/books?id=Yvj-CgAAQBAJ&pg=PA65 | pages=65–81}}

• {{cite book | last=Scott | first=Shirley A. | title=Canada Knits: Craft and Comfort in a Northern Land | publisher=Warwick Pub. | year=1992 | isbn=978-1-895629-08-8 | pages=64–66}}

• [http://www.marymaxim.com/ Official American site]
• [http://www.marymaxim.ca/ Official Canadian site]
• [https://web.archive.org/web/20091025120438/http://www.vancouverobserver.com/blogs/deeplyvocal/2009/03/29/%E2%80%9Cmary%E2%80%9D-iconic-canadian/ Vancouver Observer article on history of Mary Maxim]

Category:Clothing companies of Canada