Maxi (Serbian supermarket)

{{Short description|Serbian supermarket chain owned by Ahold Delhaize}}

{{Infobox company

| name = Delhaize Serbia

| logo = Maxi (supermarkets) logo.svg

| logo_caption = Official logo

| image =

| image_caption =

| trading_name =

| native_name =

| native_name_lang =

| romanized =

| former type =

| type = d.o.o.

| traded_as =

| industry = Retail

| genre =

| fate =

| predecessor = Delta Maxi Group

| successor =

| foundation = {{Start date and age|2004|07|30|df=yes}} {{small|(Current form)}}
{{Start date and age|2000}} {{small|(Founded)}}

| founder =

| defunct =

| location_city = Jurija Gagarina 14, Belgrade

| location_country = Serbia

| locations = 482 stores (June 2022){{Cite web |last=Delez Srbija |date=2022-06-09 |title=Delez Srbija otvorila 10 novih Maxi supermarketa u istom danu |url=https://novaekonomija.rs/csr-club/2022/delez-srbija-otvorila-10-novih-maxi-supermarketa-u-istom-danu |access-date=2023-01-16 |website=Nova Ekonomija |language=sr-RS}}

| area_served = Serbia

| brands = Maxi, Tempo, Shop&Go

| key_people = Gorica Jovović {{small|(Director)}}

| products = Supermarket

| production =

| services = Discount stores, hypermarket, supercenter, supermarket, superstore, other specialty

| revenue = {{increase}} €1.368 billion {{small|(2023)}}{{Cite web |title=DELHAIZE SERBIA DOO BEOGRAD |url=https://www.companywall.rs/firma/delhaize-serbia-doo-beograd/MMiS4Khq |access-date=2024-08-14 |website=CompanyWall Business}}

| operating_income = {{increase}} €91.6 million {{small|(2023)}}

| net_income = {{increase}} €66.12 million {{small|(2023)}}

| aum =

| assets = {{increase}} €415.67 million {{small|(2023)}}

| equity = {{increase}} €327.51 million {{small|(2023)}}

| owner = Lion Retail Holdings {{small|(100%)}}

| num_employees = 12,399 {{small|(2023)}}

| parent = Ahold Delhaize

| divisions =

| subsid = TP Srbija d.o.o.

| homepage = {{URL|karijera.delhaizeserbia.rs}}

| footnotes = {{small|Business ID: 17569171
Tax ID: 103482850}} {{cite web|script-title=sr:Основни подаци о привредном друштву|url=http://pretraga2.apr.gov.rs/EnterprisePublicSearch/details/EnterpriseBusinessName/1018811?code=1BB72A743E52058B7654CAD9141A2F80C060417E|website=apr.gov.rs|publisher=Serbian Business Registers Agency|accessdate=28 February 2018|language=Serbian}}

| intl =

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}}

Delhaize Serbia (full legal name: Delhaize Serbia d.o.o. Beograd) or Delhaize Maxi, is a Serbian supermarket chain owned by Ahold Delhaize, with headquarters in Belgrade. Founded in 2000, the chain has around 482 stores in Serbia.{{cite tweet|number=1534431551819243520|user=JelenaOPavlovic|title=Maxi od danas 188 novozaposlenih i ukupno 482 prodavnice u sistemu.|date=8 June 2022}} As of 2016, it has 20.60% market share in Serbia.{{cite web |title=Analiza tržišta maloprodaje 2018 |url=http://www.kzk.gov.rs/kzk/wp-content/uploads/2018/05/Analiza-trzista-maloprodaje-29052018.pdf |website=kzk.gov.rs |publisher=Komisija za zaštitu konkurencije Republike Srbije |accessdate=9 October 2018 |location=Belgrade |pages=PDF |language=Serbian}}

History

In Serbia, Maxi became the biggest retail company by acquiring companies C-market and Pekabeta. In March 2011, Delhaize Group (now Ahold Delhaize) bought the Maxi supermarket chain from Serbian Delta Holding for a sum of 932.5 million euros.{{cite web|last=Škrbić |first=M. |title=Delta prodala Maksi za 932,5 miliona evra |url=http://www.blic.rs/Vesti/Ekonomija/239032/Delta-prodala-Maksi-za-9325-miliona-evra |work=blic.rs |accessdate=18 November 2013 |language=sr |url-status=dead |archiveurl=https://web.archive.org/web/20141022151431/http://www.blic.rs/Vesti/Ekonomija/239032/Delta-prodala-Maksi-za-9325-miliona-evra |archivedate=22 October 2014 }}

Since 2013, Maxi and Tempo are no longer operating in Montenegro and Albania.{{Citation needed|date=July 2022}}

Since 2014, Maxi and Tempo are no longer operating in Bosnia and Herzegovina. The company "Tropic Group" from Banja Luka bought the ownership of 39 retail supermarkets (Tempo, Maxi) from "Delhaize BiH".{{cite news|title=Belgian Delhaize withdraws from BiH|url=http://www.bhdijaspora.com/bhbusiness/belgijski-delhaize-se-povlaci-iz-bih/|archive-url=https://web.archive.org/web/20140809010101/http://www.bhdijaspora.com/bhbusiness/belgijski%2Ddelhaize%2Dse%2Dpovlaci%2Diz%2Dbih/|accessdate=4 January 2016|agency=bhdijaspora.com|publisher=bhdijaspora.com|archivedate=9 August 2014|url-status=dead|language=Bosnian}}