Meat Promotion Wales

{{Short description|Government body in Aberystwyth, Wales}}

{{Use dmy dates|date=July 2024}}

{{Use British English|date=July 2024}}

{{Infobox government agency

|agency_name = Meat Promotion Wales

|agency_type = Welsh Government sponsored body

|nativename = {{native_name|cy|Hybu Cig Cymru}}

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|logo_width = 200px

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|formed = 2003{{cite web |department = HCC Board | url = https://www.gov.wales/written-statement-review-hybu-cig-cymru-meat-promotion-wales-hcc-final-report | title = Written Statement - Review of Hybu Cig Cymru / Meat Promotion Wales (HCC): Final Report | last = Griffiths | first = Lesley | date = 2016-10-12 | publisher = Welsh Government | access-date = 2024-07-11 | quote = It is appropriate that Welsh Government’s arms-length bodies are reviewed periodically to ensure they are still necessary and if so, they continue to provide good value for money. HCC was created in 2003 and was reconstituted in 2007, when it became a company limited by guarantee, wholly owned by the Welsh Ministers.}}

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|jurisdiction = Wales

|headquarters = Tŷ Rheidol, Parc Merlin, Aberystwyth

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|chief1_name =Catherine Smith{{cite web|title = HCC Board|url=https://meatpromotion.wales/en/about/corporate-information/hcc-board|access-date=2024-07-11|publisher=Meat Promotion Wales}}

|chief1_position = Chair

|chief2_name = Heather Anstey-Myers{{cite web |title=HCC Staff|url=https://meatpromotion.wales/en/about/corporate-information/hcc-board|access-date=2024-07-11|publisher=Meat Promotion Wales}}

|chief2_position =Chief Executive

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|website = {{URL|https://meatpromotion.wales/}}

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Meat Promotion Wales ({{langx|cy|Hybu Cig Cymru}}; HCC) is a Welsh Government sponsored body, which was established in 2003.{{cite web

| url = https://meatpromotion.wales/images/publications/HCC_VISION_2025_cropped.pdf

| title = VISION 2025: Vision and Strategic Direction for the Welsh Red Meat Sector to 2025

| author = Meat Promotion Wales

| website = Meat Promotion Wales

| access-date = 2024-07-11

| quote = Hybu Cig Cymru - Meat Promotion Wales (HCC) was established in 2003 as the body responsible for the strategic development, promotion and marketing of Welsh red meat. HCC works in dynamic and proactive partnerships with farmers, auction markets, processors, retailers, industry bodies and government bodies to boost productivity, profitability and sustainability.

}} It promotes the red meat sector and markets the Protected Geographical Indication Welsh Beef and Welsh Lamb brands.{{cite web

| url = https://meatpromotion.wales/en/about/what-we-do/pgi-certification

| title = Protected Geographical Indication (PGI)

| author = Meat Promotion Wales

| website = Meat Promotion Wales

| access-date = 2024-07-11

| quote = HCC has a legal responsibility to act as guardians of the PGI Welsh Lamb and PGI Welsh Beef designations and in order to fulfil its responsibilities and to ensure that the integrity of the designations is protected, HCC has implemented a verification scheme for abattoirs and cutting plants.

}}