Mekupelet

{{Short description|Chocolate confection made in Israel}}

{{More citations needed|date=August 2013}}

{{Infobox food

| name = Mekupelet

| image = Mekupelet.jpg

| image_size = 250px

| caption = The Mekupelet bar in its Hebrew-language wrapper

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| country = Israel

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| creator =

| course =

| type = Dessert bar

| served =

| main_ingredient = Milk chocolate

| variations =

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| other =

}}

Mekupelet ({{langx|he|מקופלת}}) (sold in English-speaking markets as Chocolate Log{{Cite web|url=https://www.aviglatt.com/elite-mini-mekupelet-chocolate-log-0.88-oz|title = Elite Mini Mekupelet Chocolate Log 0.88 oz}}) is a bar of thinly folded milk chocolate produced in Israel since 1935 by Elite,{{Cite web |last=Prinz |first=Rabbi Debbie |date=2014-05-14 |title=On the Trail of Chocolate |url=https://jewishjournal.com/culture/food/129134/on-the-trail-of-chocolate/ |access-date=2023-01-06 |website=Jewish Journal |language=en-US}} now a subdivision of the Strauss Group.{{Cite web |last=hersh |date=2022-11-27 |title=Top Ten Israeli Snacks |url=https://aish.com/top-ten-israeli-snacks/ |access-date=2023-01-06 |website=Aish.com |language=en-US}}{{Cite web |title=Mekupelet |url=https://www.strauss-group.com/brand/mekupelet/ |access-date=2023-01-06 |website=www.strauss-group.com}} The Hebrew name means "folded". It is known for its crumbliness and thin flakes and has been compared to the British chocolate bar known as Cadbury Flake.

Mekupelet is exported to overseas markets. Mekupelet is also produced in a 'Mehadrin' version through the Magadim factory of the Strauss Group.

History

In 1992 the motto "down to the last crumb" was launched.

Variations

Several varieties of Mekupelet have been produced over the years, including:

  • dark chocolate
  • white chocolate
  • mini-version
  • extended length (XL)
  • blue and white, to celebrate Israel's 55th year of existence

References