Michael Simcoe

{{Short description|Business leader}}

{{Use dmy dates|date=June 2020}}

{{Use Australian English|date=June 2020}}

{{Infobox person

| name = Michael Simcoe

| image =

| birth_date = 1959-1960

| birth_place = Australia

| nationality = Australian

| education = Royal Melbourne Institute of Technology (RMIT)

| occupation = Automotive designer

| employer = General Motors

| years_active= 1983–2025

| known_for = General Motors Vice President of Global Design (2016–2025)

| predecessor = Ed Welburn

| successor = Bryan Nesbitt

}}

Michael "Mike" Simcoe (born {{circa}} 1959–1960) is an automobile designer from Melbourne, Australia.{{cite web|title=Michael Simcoe - GM Media Site|url=http://media.gm.com/media/au/en/holden/company/bios/Holden/MichaelSimcoe.html|publisher=GM Media|accessdate=August 25, 2016}} He most recently served as General Motors' Vice President of Global Design.{{cite web |last1=Hunt |first1=Rhian |title=Michael Simcoe - Retiring after 42 years |url=https://gmauthority.com/blog/2025/01/gm-design-chief-michael-simcoe-to-retire-after-42-years/ |website=GM Authority |date=7 January 2025 |access-date=2025-04-10}}

Simcoe received an Associate Diploma of Art Industrial Design from the Royal Melbourne Institute of Technology. He joined GM Holden as a designer in 1983, and was subsequently promoted to senior designer and chief designer in 1985 and 1987 respectively. In 1995, he became director of Design for GM Asia Pacific, overlooking collaborative projects with Daewoo, Suzuki, Fuji Heavy Industries and Isuzu. He was appointed director of Design at GM Holden in 2001, and later executive director of Asia Pacific Design in 2003, establishing GM Korea Design Operations. He was also Executive Director North American Exterior Design and Global Architecture Strategy starting from 2004, supervising various designs such as the Buick LaCrosse, Cadillac CTS and Chevrolet Camaro. The most recent position he held before becoming Vice President of Global Design was being the executive director of General Motors International Operations Design from in 2011.{{cite web|title=Mike Simcoe appointed Executive Director GMIO Design|url=http://media.gm.com/media/au/en/holden/news.detail.html/content/Pages/news/au/en/2010/1112_simcoe.html|publisher=GM Media|date=November 14, 2010|accessdate=August 25, 2016}}

Following Ed Welburn's announcement on April 8, 2016, that he would retire after 44 years at General Motors, Simcoe received the position of Vice President of Global Design, effective July 1, 2016.{{cite web|title=Holden's Mike Simcoe to lead GM global design|url=http://www.drive.com.au/motor-news/holdens-mike-simcoe-to-lead-gm-global-design-20160407-go1d1f.html|website=Drive.com.au|date=April 8, 2016|accessdate=August 25, 2016}} He was Vice President of Design for General Motors from 1986 to 1992, one of seven to have held the position, including Harley Earl, Bill Mitchell, Irv Rybicki, Chuck Jordan, Wayne Cherry and Ed Welburn.

Simcoe stepped down from his vice presidency role at GM on 1 July 2025; he was replaced by Bryan Nesbitt.

Notable designs

References

{{Reflist}}

{{GM vice president of design}}

{{Authority control}}

{{DEFAULTSORT:Simcoe, Michael}}

Category:Living people

Category:Australian businesspeople

Category:General Motors designers

Category:Australian automobile designers

Category:1959 births