Miss Brazil#Recent titleholders

File:Marta Rocha no concurso Miss Universo (1954).tif, Miss Brazil 1954]]

Since 1900, competitions in the vein of Miss Brazil had existed sporadically throughout the country in a non-consecutive manner. Violeta Lima Castro, crowned Miss Brazil 1900, is sometimes considered the first Miss Brazil, although the records surrounding her being the alleged first winner are inconsistent and some records allege that a different woman was crowned as the first Miss Brazil during the time of the Empire of Brazil in 1865. Overall, evidence supports that eight women had been crowned Miss Brazil in the early years before a Miss Brazil pageant was formally created.{{cite web|url=http://www.novomilenio.inf.br/santos/h0062.htm |title=Primeira Miss Brasil era de Santos |publisher=Novo Milênio |date= |accessdate=30 April 2013|language=Portuguese}}{{cite web|url=http://www.palmascvb.com.br/ver_noticia.asp?cod=120537&codDep=1402 |title=História do concurso |publisher=Palmas Convention e Visitors Bureau |language=Portuguese|accessdate=30 April 2013}}

The Miss Brazil competition was formally created in 1954, and held annually since. Its inaugural edition was held at the Palácio Quitandinha in Petrópolis, and used to select a Brazilian representative for Miss Universe 1954, Brazil's first time competing in Miss Universe. Martha Rocha ultimately won the title, and is thus considered the first formal Miss Brazil winner. Following this inaugural event, Miss Brazil was held annually to elect a woman to represent Brazil at Miss Universe, becoming the first time where a national beauty pageant was held regularly in Brazil. Catalina Swimwear, the founder and main sponsor of Miss Universe, became sponsors of the Miss Brazil competition and provided swimwear for the contestants.{{cite web|url=http://www.missuniverse.com/info/history |title=History – Miss Universe |publisher=Miss Universe.com|accessdate=30 April 2013}}

Diários Associados began promoting and broadcasting the competition in 1955, which significantly increased press coverage and recognition of the competition in Brazil, turning it into the second-most watched event on Brazilian television, behind only the matches of the Brazil national football team. Miss Brazil entered its golden age in the 1960s, with Iêda Maria Vargas winning Miss Universe 1963 and Martha Vasconcellos winning Miss Universe 1968, its only wins in the competition.{{cite web |url=http://www.pageantopolis.com/international/Int_1968.htm |title=Miss Universe 1968 |publisher=Pageantopolis |accessdate=30 April 2013 |archive-url=https://web.archive.org/web/20111227161910/http://www.pageantopolis.com/international/Int_1968.htm|archive-date=2011-12-27 |url-status=usurped }} Lúcia Petterle also later was crowned Miss World 1971, making Brazil one of the few countries at the time to have won both of the world's two major international beauty pageants. At the time, the first runner-up of Miss Brazil was nominated to compete at Miss World.{{cite web|url=http://missbrasilmundo.com/mem/1971-lucia-tavares-petterle-guanabara/ |archive-url=https://web.archive.org/web/20120106044140/http://missbrasilmundo.com/mem/1971-lucia-tavares-petterle-guanabara/ |url-status=usurped |archive-date=6 January 2012 |title=1971 – Lúcia Tavares Petterle – Guanabara|publisher=Miss Brasil World |accessdate=30 April 2013}}

In 1973, the organizers of Miss Brazil opted to move the pageant from Ginásio do Maracanãzinho in Rio de Janeiro, where it had traditionally been held, to Nilson Nelson Gymnasium in Brasília. This was done for both strategic and political reasons: most connecting flights throughout Brazil stopped in Brasília, Brasília was the location of the headquarters of Diários Associados, and being the federal capital, the president of Brazil could be involved in greeting the contestants.{{cite book|url=https://books.google.com/books?id=rzEmJAeHaCAC&q=a+ditadura+derrotada |title=A Ditadura Derrotada |year=2003 |publisher=Google Livros |isbn=9788535904284 |accessdate=30 April 2013}}

Following the move of the competition to Brasília, Miss Brazil was faced with a number of problems in regards to viewership and sponsors. The competition began to experience a decrease in popularity, both in television viewers and ticket sales. This problem was exacerbated with the withdrawal of key sponsor Helena Rubinstein Incorporated in 1976. Rede Tupi continued to broadcast Miss Brazil until its bankruptcy in 1980.

Following the bankruptcy of Rede Tupi in 1980, Miss Brazil was transferred to Sistema Brasileiro de Televisão (SBT) and its owner Silvio Santos. During this period, Marlene Brito was hired by SBT as the new national director of Miss Brazil, tasked with overseeing day-to-day operations and the preparation of contestants. During the SBT era, Santos became known as the face of Miss Brazil, hosting the pageant every year. However, the competition did not see an uptick in support or viewership, and continued to decline in popularity. In 1990, SBT dropped Miss Brazil from its scheduling due to the continued downturn in viewership.

Following the withdrawal of SBT, Brito opted to leave the network and found her own company to promote Brazilian beauty pageants, called The Most of Brazilian Beauty. Brito organized the national pageants in 1991 and 1992, but due to a lack of sponsorship, was forced to appoint a titleholder instead in 1993. The following year Paulo Max took over the Miss Brazil organization, and after his death in 1996, his children Paulo Max Filho and Ana Paula Sang organized the competition from 1997 until 1999.

In 2000, Brazilian event planning company Gaeta Promoções e Eventos took over the duties of organizing Miss Brazil, through a deal that saw the competition broadcast through the CNT Rio de Janeiro local station. In 2002, the competition returned to national television after being transferred to the newly created RedeTV!. The pageant entered into a partnership with Rede Bandeirantes (Band) in 2003, which saw renewed media promotion throughout Brazil. This agreement led to a reemergence of popularity amongst the Brazilian public, with Miss Universe 2003 becoming the most-watched event of the night in Brazil according to the Brazilian Institute of Public Opinion and Statistics (IBOPE).{{cite web|url=http://www1.folha.uol.com.br/folha/ilustrada/ult90u33792.shtml |title=Miss Brasil leva Band ao primeiro lugar no Ibope |publisher=Folha Online |accessdate=30 April 2013|language=Portuguese}}

File:Miss Universe 2016 - Miss Brazil (cropped).jpg, Miss Brazil 2016]]

In 2012, the Brazilian franchise for Miss Universe was awarded entirely to Band, ending their partnership with Gaeta and removing Gaeta from the Brazilian franchise entirely. From 2012 until 2015, the Brazilian media conglomerate Grupo Bandeirantes de Comunicação was responsible for directing the national pageant and selecting candidates from the 27 state pageants.

In 2015, amidst severe financial hardship, Band entered into an agreement with Brazilian retailer {{ill|Polishop|pt}}, under the leadership of Polishop owner {{ill|João Appolinário|pt}}. With this agreement, Band was only responsible for the annual broadcast of the competition, with Polishop responsible for all other management and organization. During this time, the competition was renamed to Miss Brasil Be Emotion.{{cite web|url=http://ego.globo.com/beleza/noticia/2016/09/miss-brasil-2016-registra-recorde-de-candidatas-negras.html|title=Miss Brasil 2016 registra recorde de candidatas negras|publisher=EGO|accessdate=2 October 2016}}

In July 2019, the partnership between Band and Polishop came to an end due to a decrease in interest from the Brazilian public, and the Brazilian press alleged that Brazil would not have a representative at Miss Universe 2020.{{cite web|title=Com prejuízo e sem Ibope, Band anuncia fim do Miss Brasil em 2020|url=https://observatoriodatelevisao.bol.uol.com.br/noticia-da-tv/2019/07/com-prejuizo-e-sem-ibope-band-desiste-de-concursos-de-misses-para-2020|publisher=Observatório da Televisão|date=18 July 2019|accessdate=2019-08-12|language=Portuguese}}{{cite web|title=Band não renova com Polishop, e Brasil ficará de fora do Miss Universo 2020|url=https://f5.folha.uol.com.br/estilo/2019/07/band-nao-renova-com-polishop-e-brasil-ficara-de-fora-do-miss-universo-2020.shtml|publisher=F5|date=18 July 2019|accessdate=2019-08-12|language=Portuguese}}

In October 2019, Natália Guimarães confirmed that she had news regarding the future of Miss Brazil, and that fans should expect a "new era" for the competition.{{cite web|title=Natália Guimarães no Instagram: "Sim... o Miss Brasil está vivo!! Preparem-se para uma nova era, um novo ciclo!! Aguardem novidades incríveis!"|url=https://www.instagram.com/p/B3LIiegBOHu/ |archive-url=https://ghostarchive.org/iarchive/instagram/nataliagoficial/2146847200955916782 |archive-date=2021-12-23 |url-access=subscription|publisher=Instagram|accessdate=2019-10-04|language=Portuguese}}{{cbignore}} Band later confirmed that they were not abandoning the Miss Brazil brand, but would be dependent on new sponsorship. In March 2020, it was confirmed that Band's license with the Miss Universe Organization was not renewed.{{cite web|title=Ex-diretor do Miss Brasil se une a ex-misses para garantir o concurso em 2020|url=https://f5.folha.uol.com.br/colunistas/de-faixa-a-coroa/2019/10/ex-diretor-do-miss-brasil-se-une-a-ex-misses-para-garantir-o-concurso-em-2020.shtml|publisher=F5|date=10 October 2019|accessdate=2019-11-12|language=Portuguese}}{{cite web|title=Fim de um era: Band não renova transmissão e licenciamento do Miss Brasil Universo|url=https://www.bahianoticias.com.br/holofote/noticia/57641-fim-de-um-era-band-nao-renova-transmissao-e-licenciamento-do-miss-brasil-universo.html|publisher=www.bahianoticias.com.br|accessdate=2020-07-07|language=Portuguese|first=Ian|last=Meneses}}{{cite web|title=Band formaliza a parceiros que não detém mais franquia do Miss Universo|url=https://f5.folha.uol.com.br/colunistas/de-faixa-a-coroa/2020/03/band-formaliza-a-paceiros-que-nao-detem-mais-franquia-do-miss-universo.shtml|publisher=F5|date=12 March 2020|accessdate=2020-07-07|language=Portuguese}}

In July 2020, it was announced that Brazilian businessman Winston Ling had purchased the Brazilian franchise for Miss Universe, and that the competition would be rebranded as U Miss Brazil (later changed to Miss Universe Brazil the following year).{{cite web|title=Publicação do Instagram de Winston Ling • 7 de Jul, 2020 às 5:58 UTC|url=https://www.instagram.com/p/CCVHhGPgKPO/ |archive-url=https://ghostarchive.org/iarchive/s/instagram/CCVHhGPgKPO |archive-date=2021-12-23 |url-access=subscription|publisher=Instagram|accessdate=2020-07-07|language=Portuguese}}{{cbignore}}{{cite web |title=Winstonling Status |url=https://twitter.com/winstonling/status/1280393839879098369 |accessdate=2020-07-07 |publisher=Twitter |language=Portuguese}} In November 2020, Marthina Brandt, a former Miss Brazil winner, was hired as the national director of the newly created competition. The organization appointed a representative to be its inaugural titleholder in 2020, and held its first national pageant in 2021.{{cite web|title=Miss Brasil 2020 será indicada pela nova organização até agosto por causa da pandemia|url=https://f5.folha.uol.com.br/estilo/2020/07/miss-brasil-2020-sera-indicada-pela-nova-organizacao-ate-agosto-por-causa-da-pandemia.shtml|work=F5|date=7 July 2020|accessdate=2020-07-07|language=Portuguese}}

Each year, contestants are chosen through a series of state pageants held throughout Brazil (the 26 states and the Federal District) in the second half of the year before and the first half of the year before the national competition. Over time, the states represented at Miss Brazil have varied slightly. The following 27 state pageants (the Federal District, Distrito Federal, is counted as a state) currently send contestants to Miss Brazil:

{{div col|colwidth=22em}}

• Miss Acre
• Miss Alagoas
• Miss Amapá
• Miss Amazonas
• Miss Bahia
• Miss Ceará
• Miss Distrito Federal
• Miss Espírito Santo
• Miss Goiás
• Miss Maranhão
• Miss Mato Grosso
• Miss Mato Grosso do Sul
• Miss Minas Gerais
• Miss Pará
• Miss Paraíba
• Miss Paraná
• Miss Pernambuco
• Miss Piauí
• Miss Rio de Janeiro
• Miss Rio Grande do Norte
• Miss Rio Grande do Sul
• Miss Rondônia
• Miss Roraima
• Miss Santa Catarina
• Miss São Paulo
• Miss Sergipe
• Miss Tocantins

{{div col end}}

The state competitions are organized by state organizations, and contestants must reside or attend school in the state they choose to represent. State Organizations have their own discretion as to how they wish to field candidates for the state contests. Some choose to organize a number of local contests corresponding to cities or municipalities within the state, while others use closed casting processes.

{{For|full list and details|List of Miss Brazil titleholders}}

File:Monalysa Alcântara.jpg|Miss Brazil 2017
Monalysa Alcântara

File:Miss Universe 2016 - Miss Brazil (cropped).jpg|Miss Brazil 2016
Raissa Santana

File:Marthina Brandt.jpg|Miss Brazil 2015
Marthina Brandt

File:Melissa Gurgel for Sobrancelhas Design.jpg|Miss Brazil 2014
Melissa Gurgel

File:Jakelyne Oliveira.jpg|Miss Brazil 2013
Jakelyne Oliveira

File:Miss Brazil 2010 on Miss Universe 2010.jpg|Miss Brazil 2010
Débora Lyra

File:Larissa Costa.jpg|Miss Brazil 2009
Larissa Costa

File:Natália Guimarães no Crystal Fashion 2007 1.jpg|Miss Brazil 2007
Natália Guimarães

File:Carina Beduschi.jpg|Miss Brazil 2005
Carina Beduschi

File:Renata Fan.jpg|Miss Brazil 1999
Renata Fan

File:LS28 (cropped).jpg|Miss Brazil 1993
Leila Schuster

File:Desfile da Escola de Samba União da Ilha - Sambódromo da Marquês de Sapucaí, 1994.jpg|Miss Brazil 1986 Deise Nunes

File:Sandra Mara Ferreira (cropped).jpg|Miss Brazil 1973
Sandra Mara Ferreira

File:VeraFischerPorAndreaFarias (cropped).jpg|Miss Brazil 1969
Vera Fischer

File:Martha Vasconcellos (1968) (cropped).jpg|Miss Brazil 1968
Martha Vasconcellos

File:Miss Brasil 1965, Maria Raquel de Andrade 01.jpg|Miss Brazil 1965
Maria Raquel de Andrade

File:Iêda Maria Vargas at 1963 National Governor's Conference.jpg|Miss Brazil 1963
Iêda Maria Vargas

File:Vera Ribeiro (cropped).jpg|Miss Brazil 1959
Vera Ribeiro

File:Entrevista coletiva de Adalgisa Colombo 01 (cropped).jpg|Miss Brazil 1958
Adalgisa Colombo

File:1956-07-07 Presidente Juscelino Kubitschek recebe Maria José Cardoso 01 (cropped).jpg|Miss Brazil 1956
Maria José Cardoso

File:Presidente Café Filho recebe a Miss Brasil Emília Barreto 03 (cropped).jpg|Miss Brazil 1955
Emília Barreto

File:Marta Rocha no concurso Miss Universo (1954).tif|Miss Brazil 1954
Martha Rocha

{{Reflist}}

• [https://web.archive.org/web/20190525094604/http://missbrasil.beemotion.com.br/ Official website]

{{Miss Brazil states}}

{{Miss Brazil}}

{{Miss Brasil Universe titleholders}}

{{Miss Brazil winners in the Big Four pageants}}

{{Miss Universe countries and territories}}

{{Miss International countries and territories}}

Category:Recurring events established in 1954

Brazil

Category:1954 establishments in Brazil

Category:Brazilian awards

Brazil