Mitsubishi Motors (Thailand)

{{update|inaccurate=y|date=October 2016}}

{{Short description|Thai subsidiary of Mitsubishi Motors}}

{{Infobox company

| name = Mitsubishi Motors (Thailand)

| logo = Image:Mitsubishi motors new logo.svg

| native_name = บริษัท มิตซูบิชิ มอเตอร์ส (ประเทศไทย)

| former_name = MMC Sittipol Co., Ltd.{{Cite web|title=Mitsubishi Motors Facts & Figures 2000|url=https://www.mitsubishi-motors.com/en/corporate/ir/library/pdf/fact0009.pdf|type=Report}}

| type = Subsidiary

| foundation = {{Start date and age|1987}}

| location = FYI Center, Thailand

| key_people = Inaba Ryoichi (President & CEO)

| industry =

| products = Automobile manufacturing

| revenue =

| operating_income =

| net_income =

| num_employees = {{circa|4,000}} (2004)

| parent = Mitsubishi Motors (100%)

| subsid = MMTh Engine Co., Ltd. (MEC)

| homepage = {{URL|www.mitsubishi-motors.co.th}}

| footnotes =

}}

Image:Mitsubishi L200 2006 base.jpg-styled Mitsubishi Triton, Thailand's most successful automotive export.]]

Mitsubishi Motors (Thailand) is the Thai operation of Mitsubishi Motors Corporation. It became the first Thai automobile manufacturer to export vehicles overseas in 1988, and has remained the country's largest exporter every year since.[http://media.mitsubishi-motors.com/pressrelease/e/corporate/detail1239.html "Mitsubishi Grandis and Strada win Car of the Year Awards at Bangkok International Motor Show"] {{Webarchive|url=https://web.archive.org/web/20090630163841/http://media.mitsubishi-motors.com/pressrelease/e/corporate/detail1239.html |date=2009-06-30 }}, Mitsubishi Motors press release, March 29, 2005

Mitsubishi Motors Thailand is currently the most productive of the parent corporation's four manufacturing facilities outside Japan, with 133,109 vehicles produced in 2006. It exported its one millionth pickup truck in October 2007.[http://media.mitsubishi-motors.com/pressrelease/e/corporate/detail1684.html "Mitsubishi Motors sets new record: 1,000,000 pick up trucks exported from Thailand"], Mitsubishi Motors press release, October 11, 2007 In anticipation of a growth in the market for pickup trucks, Mitsubishi is investing 21 billion baht (¥1 billion) to increase local capacity to 200,000 units.[http://www.accessmylibrary.com/premium/0286/0286-7084234.html "Mitsubishi Vows to Continue with Expansion in Thailand"], Santan Santivimolnat, Bangkok Post, June 4, 2004 In November 2015, Mitsubishi Motors Thailand celebrated production of its four millionth vehicle.{{cite news|title=Mitsubishi Motors Thailand Celebrates Major Production Milestone|url=https://thenewswheel.com/mitsubishi-motors-thailand-celebrates-major-production-milestone/|access-date=19 November 2015|work=The Newswheel|date=2015-11-18}}

Mitsubishi Motors Thailand owns a subsidiary, MMTh Engine, located at Laem Chabang Industrial Estates, Tambon Thung Sukhla, Si Racha District, Chonburi Province, which produces auto components.[http://www.mitsubishi-motors.com/corporate/about_us/profile/e/subsidiary.html "Subsidiaries and Affiliates"] {{webarchive|url=https://web.archive.org/web/20070603084244/http://www.mitsubishi-motors.com/corporate/about_us/profile/e/subsidiary.html|date=2007-06-03}}, Mitsubishi Motors website

History

Mitsubishi has had a presence in Thailand since 1961.{{cite news |title=Somkid urges investors to make Thailand regional automobile hub |url=http://englishnews.thaipbs.or.th/somkid-urges-investors-make-thailand-regional-automobile-hub/ |access-date=6 June 2018 |work=Thai PBS |date=5 June 2018 }}{{Dead link|date=April 2020 |bot=InternetArchiveBot |fix-attempted=yes }} Mitsubishi began building trucks in Thailand in 1966, under a company called United Development Motor Industry Co (UDMI) (established 1964). In 1965, Mitsubishi Heavy Industries (MHI) became the majority shareholder (60%) of UDMI.{{cite web|title=History of Mitsubishi Motors (Thailand) Co., Ltd.|url=http://www.mitsubishi-motors.com/content/dam/com/ir_en/pdf/irtop/2015/presentation_20150306.pdf|publisher=Mitsubishi Motors|access-date=19 October 2016}}

The Galant sedan followed in 1972 and the L200 pickup truck in 1981.{{cite book | title = World of Cars 2006·2007 | editor-first = Eligiusz | editor-last = Mazur | publisher = Media Connection Sp. z o.o. | location = Warsaw, Poland | page = 272 | year = 2006 | issn = 1734-2945 }} MMC acquired 40% of Sittipol Motor Co (SMC), the distributor of Mitsubishi vehicles in Thailand, in late 1973. In 1987, SMC and UDMI merged to become MMC Sittipol Co., Ltd. (MSC) with MMC holding 48%. In 1988, Mitsubishi Mirage was exported to supply Chrysler Canada.{{cite book|title=MMC Sittipol Co., Ltd.|publisher=MMC Sittipol}} In 1992, local production at the No. 1 factory in Laem Chabang started.{{cite news|last1=Maikaew|first1=Piyachart|title=Mitsubishi upbeat on sales outlook|url=http://www.bangkokpost.com/print/1026909/|date=Jul 4, 2016|access-date=19 October 2016|work=The Bangkok Post}} In 1996, local production at the Laem Chabang No. 2 Factory was started. In August 1997, MMC became the majority owner of MSC. In 2003, MSC changed its name to Mitsubishi Motors (Thailand) Co., Ltd. In January 2004, the Fuso truck business was split to form Mitsubishi Fuso Trucks (Thailand).

In 2001 Mitsubishi increased their stake from 46.2 to 99.9 percent,{{citation needed|date=October 2016}} followed by a name change to "Mitsubishi Motors (Thailand) Co., Ltd." in November 2003.

Current models

Former models

= Manufactured locally =

= Imported =

Production and sales

The company surpassed a cumulative five million production units by 2018.

Mitsubishi Motors Thailand exported 332,700 vehicles in 2019, a 3.9% drop. Mitsubishi posted local sales in 2019 of 88,244 units, up 4.4%, overcoming a Thai car market that fell 3.3% to 1,007,552 units sold in 2019.{{cite news |last1=Maikaew |first1=Piyachart |title=Mitsubishi's exports down 3.9% in 2019 |url=https://www.bangkokpost.com/business/1855204/mitsubishis-exports-down-3-9-in-2019 |access-date=12 February 2020 |work=Bangkok Post |date=11 February 2020}}

class="wikitable" style="font-size:90%; text-align:center"
rowspan=2 | Year

! colspan="8" | Production

! rowspan=2 | Domestic sales

L200 Strada

!Triton

!Lancer

!Grandis

!Pajero Sport

!Mirage

!Attrage

!Total

1994

| colspan="7" rowspan="6" | figures unavailable

! 70,197

! 76,557

1995

! 71,426

! 78,151

1996

! 74,760

! 87,672

1997

! 78,413

! 35,191

1998

! 65,341

! 15,840

1999

! 77,857

! 19,172

2000

| 84,813

| -

| 5,401

| -

| -

| -

| -

! 90,214

! 28,266

2001

| 78,845

| -

| 5,302

| -

| -

| -

| -

! 84,147

! 23,665

2002

| 97,589

| -

| 12,076

| -

| -

| -

| -

! 109,665

! 32,010

2003

| 95,680

| -

| 7,381

| -

| -

| -

| -

! 103,511

! 33,799

2004

| 120,572

| -

| 6,310

| 3,306

| -

| -

| -

! 130,188

! 39,564

2005

| 90,080

| 43,769

| 6,725

| 3,350

| -

| -

| -

! 143,924

! 43,722

2006

| 26,901

| 121,687

| 3,165

| 1,089

| -

| -

| -

! 152,842

! 26,003

2007

| 6,257

| 155,027

| 2,693

| 1,865

| 11

| -

| -

! 165,853

! 26,887

2008

| -

|135,443

|2,084

|2,084

|15,065

| -

| -

!156,647

!19,231

2009

| -

|87,008

|1,880

|1,880

|37,179

| -

| -

!129,463

!23,397

2010

| -

|135,895

|1,741

|1,774

|55,289

| -

| -

!199,760

!47,513

2011

| -

|147,542

|3,354

|179

|67,966

|20

| -

!221,450

!73,649

2012

| -

|185,670

|2,320

| -

|82,712

|122,633

| -

!393,910

!141,923

2013

| -

|143,947

|990

| -

|49,438

|97,938

|47,006

!339,319

!85,199

2014

| -

|159,457

|90

| -

|42,207

|100,240

|29,850

!331,844

!58,896

2015

| -

|129,171

| -

| -

|68,361

|83,857

|53,733

!335,122

!63,581

2016

| -

|144,842

| -

| -

|59,993

|86,189

|65,329

!356,353

!55,717

2017

| -

|167,051

| -

| -

|62,201

|71,927

|64,033

!365,212

!73,497

2018

| -

|194,314

| -

| -

|51,411

|77,577

|60,879

!384,181

!87,855

{{refbegin|}}

(Sources: [https://web.archive.org/web/20061022130131/http://www.mitsubishi-motors.com/corporate/ir/share/pdf/e/fact0009.pdf Facts & Figures 2000], [https://web.archive.org/web/20070305232559/http://www.mitsubishi-motors.com/corporate/ir/share/pdf/e/fact2005.pdf Facts & Figures 2005], [https://web.archive.org/web/20090320113933/http://www.mitsubishi-motors.com/corporate/ir/share/pdf/e/fact_2008.pdf Facts & Figures 2008], [https://web.archive.org/web/20120616111827/http://www.mitsubishi-motors.com/corporate/ir/share/pdf/e/fact_2010.pdf Facts & Figures 2010], [http://www.mitsubishi-motors.com/content/dam/com/ir_en/pdf/fact/2013/fact_2013.pdf Facts & Figures 2013], [https://www.mitsubishi-motors.com/content/dam/com/ir_en/pdf/fact/2018/fact_2018.pdf Facts & Figures 2018], [https://www.mitsubishi-motors.com/content/dam/com/ir_en/pdf/fact/2019/fact_2019.pdf?20191113 Facts & Figures 2019], Mitsubishi Motors website)

{{refend}}

References

{{reflist}}