Mix (Malaysian radio station)
{{About-distinguish2|a Malaysian radio station|Mix (radio station), a New Zealand radio station}}
{{EngvarB|date=March 2016}}
{{Use dmy dates|date=March 2016}}
{{Infobox radio station
| name = Mix
| city = Kuala Lumpur
| above =
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| logo = Mix (2018).svg
| logo_size = 150px
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| area = Malaysia
| frequency =
| rds = MIX
| branding =
| languages = English
| format = Talk, Adult contemporary
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| affiliations = Astro Radio
| owner = Astro Malaysia Holdings Berhad
| licensee =
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| sister_stations = {{collapsible list|
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| founded =
| airdate = {{Start date and age|df=yes|1997|1}}
| last_airdate =
| former_callsigns =
| former_names = Mix FM
{{small|(01.01.1997 - 31.12.2017)}}
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| webcast = {{URL|https://listen.mix.my/|Syok}}
{{url|https://tunein.com/radio/Mix-FM-913-s7556/|TuneIn}} (Klang Valley)
| website = {{URL|https://mix.my/}}
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Mix (formerly Mix FM, stylised as mix on radio){{cite web|url=https://www.astro.com.my/mediaroom/articledetails.aspx?id=3145&title=astro-radio-refreshes-11-brands-to-deliver-better-value-to-fans|title=Astro Radio refreshes 11 brands to deliver better value to fans|publisher=Astro|date=2 January 2018|accessdate=12 January 2018|archiveurl=https://web.archive.org/web/20180112233714/https://www.astro.com.my/mediaroom/articledetails.aspx?id=3145&title=astro-radio-refreshes-11-brands-to-deliver-better-value-to-fans|archivedate=12 January 2018|url-status=dead}} is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 and 39. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.{{cite web|url=http://www.asiaradiotoday.com/news/radio-listenership-continues-appeal-among-malaysians-nielsen|title=Radio listenership continues to appeal among Malaysians: Nielsen|publisher=Asia Radio Today|date=19 November 2015|accessdate=19 September 2017}}
History
Mix, alongside sister channels Hitz and Lite, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4.
Originally, the radio station mainly focused on 1980s in music in its fare.
On January 1, 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform.{{Cite web|url=https://www.digitalnewsasia.com/digital-economy/multiplatform-new-reality-astro-radio-drops-‘fm’-refreshes-11-brands|title=With multiplatform the new reality, Astro Radio drops ‘FM’, refreshes 11 brands|website=Digital News Asia|access-date=13 January 2018}} A new logo was also unveiled.
Beginning August 2021, MIX changed its radio jingles/sweepers on the radio to "Mix FM" (along with its sister stations, Hitz and Lite).
Frequency
| class="wikitable sortable"
! Frequencies ! Area ! Transmitter |
| style="text-align:center;"|94.5 MHz |
| style="text-align:center;"|91.0 MHz
| Perlis, Alor Setar, Kedah and Penang^ |
| style="text-align:center;"|91.3 MHz |
| style="text-align:center;"|94.3 MHz
| Gunung Kledang |
| style="text-align:center;"|94.2 MHz |
| style="text-align:center;"|91.1 MHz
| Malacca |
| style="text-align:center;"|99.1 MHz
| Johor Bahru, Johor and Singapore |
| style="text-align:center;"|94.1 MHz
| Bukit Pelindung |
| style="text-align:center;"|98.3 MHz
| Kuala Terengganu, Terengganu | Bukit Besar |
| style="text-align:center;"|94.6 MHz
| Bukit Panau |
| style="text-align:center;"|97.7 MHz
| Bukit Djin |
| style="text-align:center;"|101.6 MHz
| Bukit Karatong |
The station is also available on the Astro satellite TV service through channel 855.
^ Mix FM 91.0 MHz was unavailable in Balik Pulau and Teluk Kumbar due to adjacent channel interference from RTM Mutiara FM 90.9 MHz Bukit Genting which covers the locations, but Mix can be tuned via FM 91.3 MHz from Bukit Larut in Balik Pulau and Teluk Kumbar alternatively.
Gallery
Mix FM (Malaysia).png|Previous logo.
References
External links
- {{official website|https://mix.my/}}
- [http://www.radiomalaysia.net/mix-fm.html Mix FM listening online on Radio Malaysia.net]
{{Astro Radio}}
{{Radio stations of Malaysia|Companies}}
{{coord missing|Malaysia}}
Category:1997 establishments in Malaysia
Category:Adult contemporary radio stations
Category:Astro Malaysia Holdings