Moov

{{Infobox online service

| name = Moov

| logo = Moov new logo.png

| logo caption =

|image=

|launched= {{Start date and age|2006|4|24}}

| discontinued =

|developer= PCCW Ltd.

| key_people =

| pricing =

| subscribers =

|platform= Android, iOS, Web app

AAC, FLAC

| availability = Hong Kong
Mainland China
Vietnam

|website= {{URL|moov.hk}}

| footnotes =

}}

Moov (stylized as MOOV) is a subscription-based music, podcast and video streaming service that combines lossless audio and high-definition music videos with exclusive content and special features on music.{{Cite news|url=http://www.scmp.com/article/546192/pccw-gets-music-moov-ing-internet|title=PCCW gets the music moov-ing on the internet|work=South China Morning Post|access-date=2018-01-26|language=en}}{{Cite news|url=https://techcrunch.com/2017/08/10/pccw-media-raises-110m/|title=PCCW Media raises $110M for its video and music streaming services in Asia|last=Russell|first=Jon|work=TechCrunch|access-date=2018-01-26|language=en}} Moov was launched in 2006 by Hong Kong public company PCCW.{{Cite news|url=http://butterboom.com/tech/techtop10/top-four-music-streaming-apps-hong-kong/|title=Top Four Music Streaming Services in Hong Kong|date=2013-10-31|work=ButterBoom|access-date=2018-01-26|language=en-GB|archive-date=2020-11-25|archive-url=https://web.archive.org/web/20201125114417/https://butterboom.com/tech/techtop10/top-four-music-streaming-apps-hong-kong/|url-status=dead}}{{Cite news|url=http://www.thestandard.com.hk/section-news.php?id=186144&sid=2|title=PCCW gets OTT investment boost|work=The Standard|access-date=2018-01-26|language=en-GB}}

The service has over 1.5 million tracks in lossless FLAC-based 16-Bit/44.1 kHz quality.{{Cite news|url=https://moov.hk/news.jsp?newsId=20150507|title=Moov Hi-Fi|access-date=2019-04-10|language=zh-HK}} It has distribution agreements with close to 300 labels and content providers including EMI, Gold Typhoon and Sony Music.{{Cite web|url=http://paper.wenweipo.com/2013/06/17/FI1306170017.htm|title=電盈攻內地網上音樂「摩音符MOOV」粵上線首個境外收費品牌 - 香港文匯報|website=paper.wenweipo.com|access-date=2018-01-26}}

Moov is currently available in Hong Kong, Vietnam and Mainland China.{{Cite news|url=https://www.thefastmode.com/services-and-innovations/9035-pccw-media-extends-moov-ott-music-to-vietnam|title=PCCW Media Extends MOOV OTT Music to Vietnam|last=Sharma|first=Ray|access-date=2018-01-26|language=en}}{{Cite news|url=https://www.mumbrella.asia/2016/09/pccw-media-takes-aim-piracy-vietnam-launch-music-streaming-brand-moov|title=PCCW Media takes aim at piracy in Vietnam with launch of music streaming brand MOOV - Mumbrella Asia|date=2016-09-19|work=Mumbrella Asia|access-date=2018-01-26|language=en-GB}}{{Cite news|url=http://www.vir.com.vn/hong-kong-music-app-to-light-up-vietnamese-youth.html|title=Hong Kong music app to light up Vietnamese youth {{!}} Corporate News, Latest Business|last=mastercmsdotorg|work=Vietnam Investment Review|access-date=2018-01-26}}

The platform is integrated with other PCCW products and services. Music contents are shared with HKT eye, a fixed network service. Video contents such as concerts and music videos are shared with Now TV, a subscription-based television network.{{Cite web|url=https://www.hkt.com/For+your+home/Infotainment/Music?language=en_US|title=Music - MOOV {{!}} HKT|website=HKT|language=en|access-date=2018-01-26}}

Development

After launching Moov in Hong Kong in 2006, the company began to expand its service overseas. In 2013, PCCW partners SMC, China Telecom and BestTV to expand the music streaming service to Mainland China with the brand "摩音符 Moov". Moov became the first subscription-based music streaming service from outside of Mainland China to operate in China. In 2016, Moov extends its streaming service to Vietnam by partnering with Vietnamobile and through signing deals with over 150 content providers in Vietnam.

In 2014, Moov launches the LyricSnap! feature that allows users share music and lyric on social media platforms.{{Cite web|url=http://www.wcity.com/articles/technology/moov-is-back-with-lyricsnaptm-and-its-redesigned-app.html|title=MOOV is Back with LyricSnap!TM and its Redesigned App - wcity.com|last=Chiang|first=Karen|website=www.wcity.com|language=en-gb|access-date=2018-01-26}}{{Cite web|url=https://moov.hk/news.jsp?newsId=1|title=MOOV LyricSnap!|language=zh-HK|access-date=2019-04-10}}

In 2015, Moov has started to support Apple Watch and launches its lossless FLAC-based 16-Bit/44.1 kHz audio streaming service.

In 2016, Moov launches the Therapeutic Music library with Cantonese audio inductions. The library contain playlists created by registered professional music therapists from around the world including the United States, Canada and Australia, targeting different needs such as stress reduction, pregnancy soothing and sleep improvement.{{Cite web|url=https://secrettour.hk/project/moov-music-therapy/|title=MOOV Music Therapy|language=en-GB|access-date=2019-04-10}}{{Cite web|url=http://pinpoint.com.cuhk.edu.hk/essential_grid/moovs-creative-trailers-touch-social-audiences/|title=MOOV's creative "trailers" touch social audiences|last=Ma|first=Sin Hang Kristie|date=December 12, 2016|website=School of Journalism and Communication, The Chinese University of Hong Kong|access-date=January 26, 2018|archive-date=September 23, 2020|archive-url=https://web.archive.org/web/20200923091404/http://pinpoint.com.cuhk.edu.hk/essential_grid/moovs-creative-trailers-touch-social-audiences/|url-status=dead}}{{Cite news|url=http://www.qooza.hk/article.php?cat=lifestyle&id=1976|title=MOOV推出亞洲首創同聲同氣「音樂自療」音樂庫 - Qooza|work=Qooza|access-date=2018-01-26}} Moov claims it to be "Asia's first and only Therapeutic Music Library".{{Cite web|title=Therapeutic Music|url=https://helpcentre.moov-music.com/en/knowledge-base/therapeutic-music/|publisher=Moov Help Centre|access-date=September 7, 2024}}