More!
{{Short description|Defunct women weekly fashion magazine}}
{{for|the 2010 Booka Shade album|More! (album)}}
{{Infobox magazine|
| title = More!
| editor = Chantelle Horton
| frequency = Fortnightly (weekly from 2007)
| category = fashion, women's lifestyle
| publisher = Bauer Verlagsgruppe
| founded = {{Start date and age|1988}}{{cite web |url=https://www.theguardian.com/media/2007/jul/24/emap.pressandpublishing |title=More magazine goes weekly |author=Stephen Brook |work=The Guardian |access-date=9 March 2015}}
| finaldate = {{Start date and age|2013}}
| country = United Kingdom
| based = London
| language = British English
| website =
| issn =
}}
More! was a fortnightly, later weekly, women's fashion magazine and associated website{{cite web |url=http://www.moremagazine.co.uk/ |title=Celebrity News, Showbiz Gossip, Fashion & More - heatworld - Page 1 |work=heatworld |access-date=9 March 2015}} published on Tuesdays in the United Kingdom by Bauer London Lifestyle.{{cite web |url=http://www.bauermedia.co.uk/Brands/More/ |title=More! - Bauer Media |access-date=2009-06-30 |url-status=dead |archive-url=https://web.archive.org/web/20081219233826/http://www.bauermedia.co.uk/Brands/More/ |archive-date=2008-12-19 }} It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication to compete with Look. More USA is still published.
On 22 April 2013, Bauer Media Group announced that it would cease publication of More! magazine and its website.{{cite web |url=http://www.moremagazine.co.uk |title=Celebrity News, Showbiz Gossip, Fashion & More - heatworld - Page 1 |work=heatworld |access-date=9 March 2015}} In its closing web comments, the publisher reported that continuing challenging economic conditions meant that the product was no longer viable.
History and profile
More! magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women.
The ABC in August 2009 revealed a 17.3% growth of year-on-year circulation, making More! the UK's fastest-growing glossy celeb weekly.
The magazine launched its own annual fashion awards in 2004.{{cite web |url=http://www.pressgazette.co.uk/story.asp?storyCode=27074§ioncode=1 |title=More magazine launches its own fashion awards |work=pressgazette.co.uk |access-date=9 March 2015 |archive-url=https://web.archive.org/web/20120320034934/http://www.pressgazette.co.uk/story.asp?storyCode=27074§ioncode=1 |archive-date=20 March 2012 |url-status=dead }}
Also in 2009, the magazine sponsored The CityThe City (MTV series) when it was shown on MTV.
Circulation
According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010.http://www.abc.org.uk/Data/ProductPage.aspx?tid=1483 {{Dead link|date=February 2022}}
| class="wikitable" border="1" |
| Period
! Change year-on-year |
|---|
| Jan-Jun 2010
| 187,159 | _ |
| Jul-Dec 2010
| 188,265 | _ |
| Jan-Jun 2011
| 170,033 | −9.7% |
Content
The content of More! magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".
The fashion content in the magazine had an emphasis on affordable high street clothing - items from Primark, New Look and similar chains were often featured.
Regular features included:
- Look what we bought - the magazine travel to a different UK shopping centre each week and ask women in the target audience to change into new clothes which they've just bought
- The big question - 40 men are asked the same question, such as "What's the cutest thing your girlfriend does?" and "What was the last text you sent?"
- Rehab - advice from experts about health, relationships and careers
- Position of the week - each week a different sex position was illustrated
Staff
| class="wikitable" border="1" |
| Position
! Person |
|---|
| Editor
| Chantelle Horton |
| Deputy Editor
| Louise Burke |
| News and Entertainment Director
| Leigh Purves |
| Features Editor
| Louise Ward |
| Executive Style Director
| Sophie Stevens |
| Art Director
| Daniel Knight |
| Picture Director
| Tijen Denizmen |
| Production Editor
| Rebecca Morten |
References
{{Reflist}}
{{Bauer Verlagsgruppe}}
Category:1988 establishments in the United Kingdom
Category:2013 disestablishments in the United Kingdom
Category:Weekly magazines published in the United Kingdom
Category:Defunct women's magazines published in the United Kingdom
Category:Biweekly magazines published in the United Kingdom
Category:Defunct magazines published in London
Category:Magazines established in 1988
Category:Magazines disestablished in 2013