Muze
{{Distinguish|Muse}}
Founded in 1991, Muze, Inc. was a business-to-business provider of media information, metadata, and digital preview samples that enable search, discovery, and purchase of digital entertainment content.
"Muze was founded Trev Huxley and Paul Zullo in 1986 under the name Digital Radio Network, which used to trade air time with rock music radio stations, giving the stations a segment that allowed listeners to call up and get information on album being released on CD in exchange for allowing Digital Radio to sell advertising time to sponsors.{{cite magazine |last1=Christman |first1=Ed |title=Muze Co-Founder Exits, New CEO Grabs Reins |url=https://www.billboard.com/music/music-news/muze-co-founder-exits-new-ceo-grabs-reins-1409954/ |access-date=22 May 2022 |magazine=Billboard |publisher=Penske Media Corporation |date=30 June 2005 |quote=...Enterprise Partners Venture Capital, the new owners of Muze, has installed one of its own team, Bill Stensrud, as CEO...}}"
Muze media information databases are used by businesses to support the sale of entertainment products – such as music tracks and albums, videos and DVDs, books, and video games – and to attract and retain subscribers to Internet, mobile, and social networking sites. Muze was based in New York City with operations in North America and the United Kingdom.[http://news.cnet.com/Muze+gets+creative+with+Net+music+business+model/2100-1023_3-233677.html Muze gets creative with Net music business model], Courtney Macavinta, CNet News.com, (November 30, 1999).
In April 2009, Macrovision (now TiVo) announced that it had signed a definitive agreement to acquire substantially all of the assets of Muze, Inc. in a $16.5 million cash transaction.[http://www.epvc.com/data/News/docs/Muze-041509.pdf Macrovision Press Release] {{webarchive|url=https://web.archive.org/web/20110710194739/http://www.epvc.com/data/News/docs/Muze-041509.pdf |date=2011-07-10 }}{{ cite news|url=https://www.reuters.com/article/mergersNews/idUSBNG38837420090415|title=Macrovision Solutions to buy Muze for $16.5 mln|date=2009-04-15|access-date=2009-04-15|work=Reuters}} The transaction closed on April 30.Macrovision, [https://web.archive.org/web/20090529080821/http://www.macrovision.com/pl/11174.htm Customer Letter], April 30, 2009, retrieved June 19, 2009
Among Muze's clients were Amazon, Apple, eBay, Microsoft, Yahoo!, Real / Rhapsody, B&N, Borders, Tower, Best Buy, Virgin, Wal-Mart, ArkivMusic,{{cite web|url=http://www.arkivmusic.com/classical/Page?pageName=pages/about.jsp|title=ArkivMusic - About ArkivMusic|website=www.arkivmusic.com|access-date=19 April 2018}} Netflix and Rotten Tomatoes.{{cite web|url=http://www.rottentomatoes.com/m/harry_potter_and_the_deathly_hallows_part_i|title=Harry Potter and the Deathly Hallows - Part 1|website=rottentomatoes.com|access-date=19 April 2018}}
References
{{Reflist}}
External links
- {{Official website|http://search.muze.com/}}
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Category:Online mass media companies of the United States
Category:Marketing companies established in 1991
Category:1991 establishments in New York City
Category:Business services companies disestablished in 2009
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