My.Games
{{Short description|Dutch video game publisher and developer}}
{{Advert|date=December 2022}}
{{Infobox company
| name = My.Games
| logo =
| logo_caption =
| type =
| industry = Video games
| founded = {{start date and age|2019}}
| hq_location_city = Amsterdam
| hq_location_country = Netherlands
| area_served =
| key_people = Elena Grigorian (CEO)
Benjamin Villhauer (CPO)
Valeria Chebotareva (CFO)
| products = Software, video games
| owner = Alexander Chachava
| num_employees = 1800
| num_employees_year = as of 2020
| parent = Mail.ru Group (2019–2022)
| divisions = Knights Peak Interactive
| website = [https://my.games my.games]
}}
My.Games (styled as MY.GAMES) is a Dutch video game publisher and developer headquartered in Amsterdam, Netherlands. Some of the company's titles include War Robots, Rush Royale, Hustle Castle, Left to Survive, Zero City, Warface, and Tacticool.
History
In 2016, the company acquired mobile developer Pixonic.[https://venturebeat.com/2016/10/03/from-russia-with-cash-mail-ru-bags-war-robots-studio-pixonic-for-30-million/ From Russia with cash: Mail.ru bags War Robots studio Pixonic for $30 million] In 2017, an investment division Mail.ru Games Ventures (MRGV) was set up as part of the company's Gaming department. On May 30, 2019, Mail.ru Group consolidated all of its gaming assets under the united My.Games brand.[https://venturebeat.com/2019/05/30/mail-ru-group-reveals-global-gaming-brand-my-games/ Mail.ru Group reveals global gaming brand My.Games] In 2020 MRGV was renamed to My.Games Venture Capital (MGVC).[https://venturebeat.com/2017/04/24/mail-ru-group-creates-100-million-fund-to-invest-in-games/ Mail.Ru Group creates $100 million investment division to fund games] In October 2020, My.Games became a major shareholder of Deus Craft and its current flagship product Grand Hotel Mania, released in July 2020.[https://venturebeat.com/2020/10/08/my-games-buys-control-of-deus-craft-for-up-to-49-1-million/ My.Games buys control of Deus Craft for up to $49.1 million]
In October 2022, VK sold My.Games to Aleksander Chachava for $642 million, managing director of Leta Capital.{{Cite web |last=Batchelor |first=James |date=2022-10-04 |title=Russia-based publisher My.Games sold for $642m |url=https://www.gamesindustry.biz/russia-based-publisher-mygames-sold-for-642m |access-date=2024-08-02 |website=GamesIndustry.biz |language=en}} In December, My.Games announced it was leaving the Russian market. In an announcement issued by its Amsterdam headquarters, the publisher said all parts of the business that have been generating revenue in Russia will be separated into a new independent entity which will have no affiliation with My.Games.[https://www.gamesindustry.biz/mygames-to-exit-russia-restructure-business/ My.Games to exit Russia, restructure business]
In September 2023, My.Games announced that Elena Grigorian has been appointed as CEO, advancing from previous roles with the company as chief marketing officer and chief strategy officer.[https://www.pocketgamer.biz/job-news/82528/mygames-appoints-elena-grigorian-as-ceo-as-vladimir-nikolsky-steps-down/ My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down]
In June 2024, My.Games launched a new publishing label division Knights Peak Interactive to distribute premium titles such as "Mandragora" and "Nikoderiko: The Magical World".[https://investgame.net/news/my-games-launches-knights-peak-interactive/ MY.GAMES Launches Knights Peak Interactive]
On 26 July, Dutch news program Nieuwsuur alleged that Boosty, an online donation service apparently owned by My.Games, was used to circumvent sanctions against Russia during the Russian invasion in Ukraine. CEBC, the company operating Boosty, said it had banned offending accounts and My.Games stated the report contained false statements.{{Cite web |date=2024-07-24 |title=Influencers zamelen via Nederland geld in voor uitrusting Russische militairen |url=https://nos.nl/nieuwsuur/artikel/2530113-influencers-zamelen-via-nederland-geld-in-voor-uitrusting-russische-militairen |access-date=2024-08-02 |website=nos.nl |language=nl}}{{Cite web |date=2024-07-26 |title=Netherlands-based donation service accused of offering workaround for Russian sanctions |url=https://novayagazeta.eu/articles/2024/07/26/netherlands-based-donation-service-accused-of-offering-workaround-for-russian-sanctions-en-news |access-date=2024-08-02 |website=Novaya Gazeta Europe}} My.Games announced to divest CEBC's Boosty to investor Pavel Kharaneka on 30 June.{{Cite web |date=2024-07-30 |title=Parent company to sell app accused of funnelling donations to Russian army |url=https://novayagazeta.eu/articles/2024/07/30/parent-company-to-sell-app-accused-of-funnelling-donations-to-russian-army-en-news |access-date=2024-08-02 |website=Novaya Gazeta Europe}}
References
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