Pixonic
{{short description|Video game developer}}
{{Cleanup-PR|date=July 2020}}
{{Notability|Companies|date=July 2020}}
{{Infobox company
| name = Pixonic
| logo = Pixonic 2016 logo.svg
| type = Subsidiary
| foundation = {{Start date and age|2009}}
| founder = Elena Masolova
| location = Limassol, Cyprus
| parent = My.Games
| key_people = Vladimir Markin (CEO)
| homepage = {{URL|http://pixonic.com/}}
}}
Pixonic is a video game developer based in Limassol, Cyprus.{{cite web |url=https://pixonic.com/en/about |title=About |website=Pixonic}} Following the company's establishment in 2009, its initial focus was on developing and publishing social network games. In 2013, Pixonic concentrated its efforts on the mobile device market. The company is best known for producing War Robots (formally known as Walking War Robots).{{cite web|url=http://app2top.ru/industry/pixonic-pereimenovali-svoj-blokbaster-walking-war-robots-83822.html|title=Pixonic переименовали свой блокбастер Walking War Robots|trans-title=Pixonic renamed its blockbuster Walking War Robots|last=Семенов|first=Александр|publisher=App2Top|date=3 August 2016|language=ru}}
Company history
Elena Masolova founded Pixonic in 2009. The firm's initial focus was on the development and publishing of games for social platforms.{{cite web|url=http://www.adweek.com/socialtimes/russias-pixonic-ready-to-bet-on-facebook-mobile/587892?red=ig|title=Russia's Pixonic Ready to Bet on Facebook, Mobile|last=Glasser|first=AJ|work=Adweek|date=6 October 2011}} Despite the success of Domovyata, one of Pixonic's first social network games, the company began publishing games for mobile devices. In 2011, Pixonic received a $5 million investment as part of its "C" round,{{cite web|url=https://techcrunch.com/2011/05/31/social-games-publisher-pixonic-raises-5m/|title=Social games publisher Pixonic raises $5m|first=Steve|last=O'Hear|date=31 May 2011|work=TechCrunch|publisher=AOL}} after which it launched its first mobile game – Robinson. The project went on to become Pixonic's first success in the mobile segment.
In 2013, Philipp Gladkov became Pixonic's CEO. Gladkov internally restructured the firm, and turned its focus to mobile games. In the same year, Pixonic launched War Robots, which had monthly revenue of more than $1.3 million.{{cite web|url=https://www.forbes.com/sites/peggyannesalz/2016/05/11/russias-pixonic-rethinks-growthhacking-to-rocket-its-app-up-the-charts/#a293dcbb1fe9|title=Russia's Pixonic Rethinks Growthhacking To Rocket Its App Up The Charts|first=Peggy Anne|last=Salz|work=Forbes|date=11 May 2016}}
On 30 September 2016, Mail.ru (now VK) Group acquired 100% of the company's shares for $30 million.{{cite web|url=https://venturebeat.com/2016/10/03/from-russia-with-cash-mail-ru-bags-war-robots-studio-pixonic-for-30-million|title=From Russia with cash: Mail.ru bags War Robots studio Pixonic for $30 million|first= Jeff|last= Grubb|work=VentureBeat|date= 3 October 2016}}
On 30 May 2019, Mail.ru has brought all its games brands (including Pixonic) under the My.Games name.{{Cite web |date=2019-05-30 |title=Mail.ru Group reveals global gaming brand My.Games |url=https://venturebeat.com/business/mail-ru-group-reveals-global-gaming-brand-my-games/ |access-date=2023-05-02 |website=VentureBeat |language=en-US}}
On 6 April 2020 Pixonic launched beta-testing of their next game Dino Squad.{{cite web|url=https://www.goha.ru/news/dino-squad-startoval-zakrytyj-beta-test-40moD7|title=Dino Squad beta-testing|work=goha.ru|date= 6 April 2020|language=ru}}
On 29 September 2022 VK [https://gameworldobserver.com/2022/09/27/vk-sells-my-games-for-642-million-details sold] its gaming division My.Games to LETA Capital, a venture capital firm that invests in software-related startups. In December of the same year, My.Games announced it is pulling out of Russia.{{Cite web |last=Batchelor |first=James |date=2022-12-15 |title=My.Games to exit Russia, restructure business |url=https://www.gamesindustry.biz/mygames-to-exit-russia-restructure-business |access-date=2023-05-02 |website=GamesIndustry.biz |language=en}}
References
{{reflist}}
External links
- {{Official website|http://pixonic.com/}}
- [http://blog.games.com/2011/10/12/little-helper-pixonic-facebook-iphone/ Games]
Category:Video game companies established in 2009
Category:Mobile game companies