My Food Bag
{{Short description|New Zealand meal kit home delivery service}}
{{Use New Zealand English|date=August 2015}}
{{Use dmy dates|date=April 2020}}
{{Infobox company
| name = My Food Bag Group Limited
| logo = My_Food_Bag_Logo.jpg
| logo_size = 200px
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| logo_caption = My Food Bag logo
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| type = Public
| traded_as = {{NZX|MFB}}
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| founded = {{start date and age|df=yes|2012|12|11}} in Auckland, New Zealand{{Cite web|url=https://www.business.govt.nz/companies/app/ui/pages/companies/4142618|title=View All Details}}
| founders = Cecilia Robinson
James Robinson
Theresa Gattung
Nadia Lim
Carlos Bagrie
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| hq_location = Level 3, 56 Parnell Road, Parnell
| hq_location_city =Auckland
| hq_location_country =New Zealand
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| key_people =Tony Carter (Independent Chair)
Mark Winter (CEO)
| industry =Retail e-commerce grocery delivery
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| num_employees = 200+
| num_employees_year = 2021
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| areas_served = New Zealand
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My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals. The company is publicly traded and was floated on the NZX and ASX on 5 March 2021.{{Cite web|date=2021-03-05|title=My Food Bag Lists on NZX & ASX|url=https://www.nzx.com/announcements/368652|access-date=2021-08-27|website=NZX}}{{Cite web|last=Edmunds|first=Susan|date=2021-03-05|title=My Food Bag joins New Zealand share market|url=https://www.stuff.co.nz/business/300244960/my-food-bag-joins-new-zealand-share-market?rm=a|access-date=2021-08-27|website=Stuff|language=en-nz}}
History
My Food Bag is New Zealand's longest-standing meal-kit provider. The business was co-founded by Cecilia Robinson and her husband James Robinson, together with celebrity chef and nutritionist Nadia Lim and her husband Carlos Bagrie, and Theresa Gattung.
My Food Bag was launched in Auckland, with first deliveries made in March 2013.{{cite web|last1=McCallum|first1=Simone|title=My Food Bag: Solving The 'OMG What's For Dinner' Dilemma|url=http://simonemccallum.com/2013/03/11/my-food-bag-solving-the-omg-whats-for-dinner-dilemma/|website=SimoneMcCallum.com|archive-url= https://web.archive.org/web/20141009111950/http://simonemccallum.com/2013/03/11/my-food-bag-solving-the-omg-whats-for-dinner-dilemma/|archive-date=2014-10-09|url-status=dead|publisher=Simone McCallum|accessdate=2019-09-04}} My Food Bag expanded into the Wellington region in September 2013 and then into the South Island in November 2014.{{cite web |title=My Food Bag says hello to Christchurch |url=https://www.scoop.co.nz/stories/BU1410/S00954/my-food-bag-says-hello-to-christchurch.htm |website=Scoop}}
In 2016, New Zealand private equity firm Waterman Capital invested in My Food Bag.{{cite web |title=My Food Bag Announcement Expected Over Companys Future |url=https://www.stuff.co.nz/business/industries/85495813/my-food-bag-announcement-expected-over-companys-future |website=Stuff|date=18 October 2016 }} In June 2018, co CEOs Cecilia and James Robinson moved to non-executive director roles and Kevin Bowler was appointed as CEO.{{cite web |title=My Food Bag Appoints Kevin Bowler as New Chief Executive |url=https://www.stuff.co.nz/business/103945809/my-food-bag-appoints-kevin-bowler-as-new-chief-executive |website=Stuff|date=16 May 2018 }}
Business
My Food Bag delivers its customers weekly boxes that contain recipes and the food ingredients needed to make their dinners for a week. Recipes are designed by My Food Bag's Development Kitchen team, and ingredients are predominantly sourced from local suppliers, with all meats and eggs being free range or free farmed.
My Food Bag has a broad range of products under the My Food Bag brand including My Family Bag, My Gourmet Bag and My Plant Based Bag to cater for different tastes and preferences.
In mid-2016, My Food Bag expanded its offering with the launch of Bargain Box{{cite web |title=My Food Bag Targets Middle New Zealand |url=https://www.nbr.co.nz/article/my-food-bag-targets-middle-new-zealand-ca-190600 |website=NBR|date=21 June 2016 }} and in 2017 launched {{cite web |title=Fresh Start with Nadia by My Food Bag |url=https://www.scoop.co.nz/stories/BU1704/S00643/fresh-start-with-nadia-by-my-food-bag.htm |website=Scoop.co.nz}} a new product range designed specifically for people wanting to manage their weight. In 2019 My Food Bag entered the ready-made meal market.{{cite web |title=My Food Bag delivers Ready Made Meals |url=https://www.stuff.co.nz/business/business-top-stories/113145692/my-food-bag-delivers-readymade-meals |website=Stuff.co.nz|date=30 May 2019 }}
The company now delivers more than one million meals each month.
Awards
- Westpac Supreme Business Excellence Award (2017){{cite web |title=My Food Bag Bags Big Prize |url=https://www.nzherald.co.nz/brand-insight/my-food-bag-bags-big-prize/N2ZQJZGUGM3KD33PCOATEJ3KAM/ |website=NZ Herald}}
- TVNZ Marketing awards – Emerging Brand (2014){{cite web|last1=Gapes|first1=David|title=BP, Whittakers, Frucor, Geoff Ross cast long shadows at Marketing Awards|url=http://www.mad-daily.com/bp-whittakers-frucor-geoff-ross-cast-long-shadows-marketing-awards/|website=www.mad-daily.com|date=28 August 2014|accessdate=16 November 2015}}
- Deloitte Fast 50 – National Rising Star (2014){{cite news|last1=Idealog|title=Drumroll for Deloittes' new rock stars of high growth who use technology to power high speed internet, cheap car service, fund management and more|url=http://idealog.co.nz/venture/2014/11/s-deloittes-new-rock-stars-high-growth-who-use-technology-power-high-speed-internet-cheap-car-service-fund-management-and-more|accessdate=16 November 2015|publisher=Idealog|date=7 November 2014}}
- Westpac Excellence in Innovation Business Awards (2014){{cite web|last1=Finance|first1=Yahoo|title=Food delivery service bags Westpac Business Award|url=https://nz.finance.yahoo.com/news/food-delivery-service-bags-westpac-business-award-212402047.html|website=nz.finance.yahoo.com|publisher=Yahoo|accessdate=16 November 2015}}
References
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Category:Companies listed on the New Zealand Exchange