My Pillow
{{short description|Pillow-manufacturing company based in Minnesota, U.S.}}
{{pp|small=yes}}
{{Use mdy dates|date=May 2020}}
{{Infobox company
| name = My Pillow, Inc.
| logo = My Pillow logo.svg
| logo_size = 200px
| caption =
| type = Private
| foundation = {{start date and age|2009|07|01}}{{cite web |title=My Pillow Inc|url=https://www.bloomberg.com/profile/company/1002903D:US |website=www.bloomberg.com |access-date=April 3, 2020}}
| founder = Mike Lindell
| location = Chaska, Minnesota, U.S.
| key_people =
| industry = Pillows
| revenue =
| operating_income =
| net_income =
| num_employees = 1,500 (2017)
| website = {{URL|https://www.mypillow.com}}
}}
My Pillow, Inc. (stylized as MyPillow) is an American pillow-manufacturing company based in Chaska, Minnesota.Michael J Lindell, [http://www.swnewsmedia.com/chaska_herald/news/business/mypillow-hq-moves-to-chaska/article_591353bb-0134-5148-ba29-2555532d6310.html "MyPillow HQ moves to Chaska,"] [http://www.swnewsmedia.com/chaska_herald/ Chaska Herald], June 16, 2015. The company was founded in 2009 by Mike Lindell, who invented and patented My{{nbsp}}Pillow, an open-cell, poly-foam pillow design. From 2004 to 2009, My{{nbsp}}Pillows were sold through Lindell's Night Moves Minnesota, LLC, and have been sold through My{{nbsp}}Pillow, Inc. since 2009.{{cite web |title=CASE 0:18-cv-00196 Document 1 Filed 01/24/18 Page 1 of 19 |url=https://www.duetsblog.com/files/2018/03/MyPillowComplaint.pdf |website=DuetsBlog |access-date=2 June 2020 |archive-date=March 21, 2021 |archive-url=https://web.archive.org/web/20210321134620/https://www.duetsblog.com/files/2018/03/MyPillowComplaint.pdf |url-status=dead }} My{{nbsp}}Pillow has sold over 41 million pillows, due mostly to TV infomercials.{{cite web |last1=Rothman |first1=David |title=The story of the My Pillow king |url=https://www.cbsnews.com/news/the-story-of-the-my-pillow-king-mike-lindell/ |website=CBSN |access-date=August 8, 2018}}{{cite web|last1=Wells|first1=Jane|title=How this entrepreneur went from a crack addict to a self-made multimillionaire|url=https://www.cnbc.com/2017/09/20/how-mypillow-founder-went-from-crack-addict-to-self-made-millionaire.html|website=CNBC|date=September 20, 2017|publisher=CNBC LLC.|access-date=December 19, 2017}} The company started with five employees in 2004 and had 1,500 employees by 2017.John Vomhof Jr., [http://www.bizjournals.com/twincities/print-edition/2012/06/22/my-pillow-soars-after-infomercial.html "My Pillow soars after informercial,"] Minneapolis / St. Paul Business Journal, June 22, 2012.
My Pillow has sponsored conservative political activities. It has been fined and has settled multiple lawsuits related to misleading advertising, including a 2017 settlement in a class action lawsuit against their buy one, get one free promotions. The company made scientifically unsupported claims that its pillows could cure insomnia and ailments such as sleep apnea, fibromyalgia, and multiple sclerosis.Mary H.J. Farrell. "[https://www.consumerreports.org/my-pillow/my-pillow-health-claims-lawsuit-settlement/ My Pillow Health Claims Lawsuit Settlement]", Consumer Reports, 3 November 2016. In 2022, it was sued along with Lindell by election technology company Smartmatic for allegedly making false claims about Smartmatic voting machines in order to promote its products.{{Cite web|date=2022-01-20|title=Smartmatic voting company sues Mike Lindell and MyPillow over election claims|url=https://www.twincities.com/2022/01/20/smartmatic-voting-company-sues-mike-lindell-and-mypillow-over-election-claims/|access-date=2022-02-16|work=Pioneer Press|language=en-US|first=Dave|last=Orrick}}
History
= Origin =
File:My Pillow booth at the 2014 Minnesota State Fair.jpgMy Pillow was founded by Mike Lindell of Minnesota.{{cite news |first=Penelope |last=Green |url=https://www.nytimes.com/2015/02/12/garden/the-pillow-cure.html?_r=1 |title=The Pillow Cure |newspaper=The New York Times |date=February 11, 2015 |access-date=May 5, 2020 }}{{cite news |author=C.J. |url=http://www.startribune.com/featuredColumns/81790122.html |title=Case of the Missing Pillows |newspaper=Star Tribune |date=January 16, 2010 |access-date=May 5, 2020 }} To help fund the development of the pillow, Lindell sold four bars he owned in Carver County, Minnesota, and mortgaged his house. At first, Lindell hand-sewed the pillows himself and handled all the sales and distribution with help from his family.
The first My Pillow was sold in 2005 at a kiosk in Eden Prairie Center, a mall in Eden Prairie, Minnesota. For the next six years, the company struggled while selling at mall kiosks, state fairs, and trade shows.{{cite news |first=Laura |last=Baverman |archive-url=https://web.archive.org/web/20140915203254/http://upstart.bizjournals.com/entrepreneurs/great-mistake/2013/12/16/mypillow-founder-on-fast-growth.html?page=all |archive-date=September 15, 2014 |url-status=dead |url=http://upstart.bizjournals.com/entrepreneurs/great-mistake/2013/12/16/mypillow-founder-on-fast-growth.html?page=all |title=Dangers of sudden success sink in for MyPillow founder on eve of new infomercial |website=Upstart Business Journal |date=December 16, 2013 }}
= Promotion =
The company's success took off after an infomercial in October 2011.Sam Black, [http://www.bizjournals.com/twincities/blog/real_estate/2012/08/mypillow-shifting-200-jobs-to-shakopee.html "My Pillow moving 200 jobs to Shakopee, opening retail stores,"] Minneapolis / St. Paul Business Journal, August 23, 2012. The 30-minute show was shot in one day in front of a live studio audience and cost $500,000 to produce and launch.John Ewoldt, [http://www.startribune.com/sales-stay-plump-for-chanhassen-based-mypillow/223712521/ "Sales stay plump for Chanhassen-based MyPillow,"] Star Tribune, September 15, 2013. As of September 2013, the infomercial was running an average of 200 times per day on local and national networks. Since it first aired, My Pillow has sold more than 30 million pillows and grown from 50 employees to over 1,500.[http://minnesota.cbslocal.com/2013/09/25/the-man-behind-the-passion-of-mypillow/ "The Man Behind The Passion Of MyPillow,"] {{Webarchive|url=https://web.archive.org/web/20210321143119/https://minnesota.cbslocal.com/2013/09/25/the-man-behind-the-passion-of-mypillow/ |date=March 21, 2021 }} [http://minnesota.cbslocal.com/ CBS Minnesota], December 25, 2013.
In July 2015, Lindell and My Pillow sponsored an attempt to set a new Guinness World Record for the world's largest pillow fight at a St. Paul Saints baseball game. The fight featured 6,261 participants, beating a previous record of 4,201.{{cite web|title=Saint Paul Saints hold world's largest pillow fight|url=http://www.burlingtonfreepress.com/story/news/2015/07/21/saint-paul-saints-hold-worlds-largest-pillow-fight/30498025/|archive-url=https://archive.today/20210321144423/http://www.burlingtonfreepress.com/story/news/2015/07/21/saint-paul-saints-hold-worlds-largest-pillow-fight/30498025/|url-status=dead|archive-date=March 21, 2021|date=July 21, 2015|website=Burlington Free Press|access-date=December 26, 2016}}
In May 2018, Lindell and My Pillow again broke the Guinness World Record for the world's largest pillow fight, this time at the evangelistic PULSE Movement event held at the U.S. Bank Stadium, after Lindell led over 45,000 people in prayer.{{cite web |title=Largest pillow fight |url=http://www.guinnessworldrecords.com/world-records/largest-pillow-fight |website=Guinness World Records |publisher=Guinness World Records Limited |access-date=August 8, 2018}}
In January 2024, Lindell said he typically bought an average of $1 million in ads per week on Fox and acknowledged that the network had reduced his credit from 12 weeks to eight weeks. He complained that Fox had recently cut him off at a $7.8 million debt and demanded payment from him, as he claimed this amount was within his credit line and that Fox was trying to silence him.{{Cite web |last=Karnowski |first=Steve |date=2024-01-13 |title=Fox News Stops Running MyPillow Commercials In A Payment Dispute With Election Denier Mike Lindell |url=https://www.huffpost.com/entry/mike-lindell-fox-news-mypillow_n_65a1ecebe4b07bd6950ce562 |access-date=2024-01-15 |website=HuffPost |language=en}}
Operations
File:MyPillow (50913833856).jpg]]
The company's headquarters, call center and customer service center are located in Chaska, Minnesota. My Pillow manufactures pillows, mattresses, mattress toppers and covers, Giza cotton sheets, towels and pet beds{{cite web|url=https://www.mypillow.com/mypillow-mattress.html|title=MyPillow Mattress|website=www.mypillow.com|access-date=February 14, 2019}} at its 70,000 square-foot manufacturing plant in Shakopee, producing approximately 25,000 pillows per day.[http://salvationarmynorth.org/2015/12/my-pillow-founder-opens-up-about-addiction/ "'My Pillow' founder opens up about addiction,"] [http://salvationarmynorth.org/ Salvation Army Website], December 29, 2015. Some products are marketed as "proudly American made".J.W. Najarian, [http://onpurposemagazine.com/2012/04/06/michael-lindells-mypillow-and-the-lindell-foundation/ "Michael J. Lindell Inventor of My Pillow and Founder of the Lindell Foundation,"] [http://onpurposemagazine.com/ On Purpose Magazine] {{Webarchive|url=https://web.archive.org/web/20210321143047/https://d3ijcis4e2ziok.cloudfront.net/tpc-check.html |date=March 21, 2021 }}, April 6, 2012.
= Retail =
My Pillow opened its first retail store in Burnsville, Minnesota, in 2012 and, as of 2017, had grown to 17 locations in Minnesota, Iowa, North Dakota, South Dakota, and Nebraska.[http://www.mypillow.com/places-to-buy.html "Places to Buy,"] [http://www.mypillow.com/places-to-buy.html My Pillow Website], retrieved January 14, 2016. My Pillow products are also offered on QVC, at major retailers, trade shows, and from the My Pillow website.{{cite web|title=The Preposterous Success Story of America's Pillow King|url=https://www.bloomberg.com/news/features/2017-01-11/the-preposterous-success-story-of-america-s-pillow-king|website=Bloomberg BusinessWeek|publisher=Bloomberg L.P.}}
=COVID-19 pandemic production shift=
In March 2020, Fox affiliate KMSP-TV reported that founder Mike Lindell had announced that 75% of the company's production was shifting to making cotton face masks to donate to health care workers for use during the COVID-19 pandemic in the United States, and that "Masks will not be available to public to purchase",{{cite news |publisher=KMSP-TV |url=https://www.fox9.com/news/mypillow-shifting-75-of-production-to-make-face-masks-for-hospitals |title=MyPillow shifting 75% of production to make face masks for hospitals |date=March 25, 2020 |access-date=June 13, 2020 }} though the cotton masks later appeared for sale on the My Pillow website.{{cite web |title=MyPillow Face Masks |url=https://www.mypillow.com/facemasks.html |website=MyPillow.com |access-date=14 June 2020}}
Design and technology
My Pillow products are a patented design involving a mix of different-sized pieces of open-cell poly-foam. Lindell says he tested 94 different foams before deciding on the right one. The pieces are chopped to specification by a machine Lindell developed based on a piece of farm equipment. The mix also contains a resin that enables the foam to retain much of its shape when molded to the user's preference. The pillows are non-allergenic, dust mite-resistant, washable, and dryable. In 2013, QVC awarded My Pillow its Q-Star Award for Product Concept of the Year.Nichole Dobo, [http://www.delawareonline.com/story/delawareinc/2014/02/20/pillow-business-wins-qvc-award/5644177/ "Pillow business earns QVC award,"] The News Journal, February 20, 2014.
Controversies
= Lawsuits and settlements =
In April 2016, a class action lawsuit was proposed for the pillows being falsely advertised, among the complaints being that Lindell is marketed as a "Sleep Expert," despite having no board certification or special training in sleep medicine.{{Cite web|url=https://topclassactions.com/lawsuit-settlements/lawsuit-news/332491-my-pillow-class-action-pillows-falsely-advertised/|title=My Pillow Class Action Says Pillows Are Falsely Advertised|first=Paul|last=Tassin|date=April 11, 2016|access-date=September 3, 2016|publisher=Top Class Actions}} The Better Business Bureau received 220 complaints regarding the company from 2013 to 2016.{{cite web|url=http://www.bbb.org/minnesota/business-reviews/pillows/my-pillow-inc-in-chaska-mn-96152336/|title=BBB Business Profile – My Pillow, Inc.}}
In August 2016, the New York State Attorney General's office charged that My Pillow failed to collect and remit over $500,000 in sales tax. The company denied any wrongdoing but agreed to pay $1.1 million in settlement.[https://www.consumerreports.org/my-pillow/my-pillow-health-claims-lawsuit-settlement/ Farrell, Mary H.J., "My Pillow Settles Consumer Lawsuit Over Health Claims for $1 Million", Consumer Reports, November 03, 2016]
On November 1, 2016, My Pillow agreed to pay $1 million ($995,000 in civil penalties and $100,000 to California charities benefiting homeless persons and victims of domestic violence) to settle a false advertising lawsuit brought in Alameda County Superior Court by Alameda County and eight other California counties.{{cite web|author=Filipa A. Ioannou|title=MyPillow maker to pay $1 million in false advertising settlement|url=http://www.sfgate.com/news/article/MyPillow-maker-to-pay-1M-in-false-advertising-10426023.php|website=San Francisco Chronicle|date=November 2016|access-date=November 1, 2016}} The lawsuit challenged the company's marketing claims. This included claims without proof that its products could help people with fibromyalgia, restless leg syndrome and sleep apnea. In the past, the company had published testimonials claiming its products could ease symptoms of cerebral palsy, acid reflux and menopause. As part of the settlement, the company was banned "from making claims in California that its pillows can cure or treat diseases and their symptoms without a human trial to back up the statements." "In addition, My Pillow must stop promoting itself as the 'official pillow' of the National Sleep Foundation because it failed to disclose its financial connection with the foundation to consumers."
In November 2017, the lawsuit, which challenged the appropriateness of the marketing, packaging, and sale of My Pillow products, including health claims about the product, buy one get one promotions, and the use of third party endorsements and logos, was settled.{{Cite web|url=https://topclassactions.com/lawsuit-settlements/closed-settlements/827101-mypillow-bogo-class-action-settlement/|title=MyPillow BOGO Class Action Settlement|date=November 28, 2017|access-date=December 16, 2018|publisher=Top Class Actions|last=Bucher|first=Anne}}
== Dominion Voting Systems ==
{{see also|Attempts to overturn the 2020 United States presidential election|Dominion Voting Systems#Defamation lawsuit against Fox News}}
In January 2021, Dominion Voting Systems threatened to sue Lindell over his false claims of widespread fraud involving their machines.{{cite news |last1=Haberman |first1=Maggie |author1-link=Maggie Haberman |title=Dominion Voting Systems threatens to sue Mike Lindell, MyPillow CEO, over false claims |url=https://www.startribune.com/dominion-voting-systems-threatens-to-sue-mike-lindell-mypillow-ceo-over-false-claims/600012253/ |access-date=2021-04-19 |work=Star Tribune |date=2021-01-19 |archive-url=https://archive.today/20210121040932/https://www.startribune.com/dominion-voting-systems-threatens-to-sue-mike-lindell-mypillow-ceo-over-false-claims/600012253/ |archive-date=2021-01-21 |url-status=dead}} Dominion eventually followed through on their threats and filed a $1.3 billion lawsuit against MyPillow and Lindell on February 22, 2021, with Dominion CEO John Poulos stating:
{{blockquote|Despite repeated warnings and efforts to share the facts with him, Mr. Lindell has continued to maliciously spread false claims about Dominion, each time giving empty assurances that he would come forward with overwhelming proof. These claims have caused irreparable harm to Dominion's good reputation and threatened the safety of our employees and customers.{{Cite press release |title=Dominion Files Defamation Suit Against Mike Lindell and MyPillow |url=https://www.dominionvoting.com/latest-news-dominion-files-defamation-suit-against-mike-lindell-and-mypillow/ |access-date=2021-04-19 |date=2021-02-22 |website=Dominion Voting Systems}}}}
In April 2021 Lindell filed a countersuit against Dominion Voting Systems, accusing Dominion of "debasing the legal system".{{cite news |last1=Neidig |first1=Harper |title=MyPillow files countersuit against Dominion Voting Systems |url=https://thehill.com/regulation/court-battles/549022-mypillow-files-counter-suit-against-dominion |access-date=2021-08-04 |work=The Hill |date=2021-04-19}}
Around the same time Dominion threatened legal action, Lindell said that retailers including Bed Bath & Beyond, Kohl's, Wayfair, and Texas supermarket chain H-E-B were removing My Pillow products from their stores. Representatives for Kohl's and Bed Bath & Beyond indicated that there was "decreased customer demand" for My Pillow products and that they were "underperforming".{{cite web|url=https://www.cnbc.com/2021/01/19/mypillow-ceo-says-bed-bath-beyond-kohls-stopped-selling-its-products.html|title=MyPillow's CEO, a Trump supporter, says Bed Bath & Beyond, Kohl's stopped selling his products|date=January 19, 2021|publisher=CNBC|first1=Lauren|last1=Thomas}}{{cite web |url=https://www.cbsnews.com/news/mypillow-product-dropped-retailers/ |title=Retailers drop MyPillow products as CEO promotes false election claims |date=January 20, 2021 |website=CBS News |agency=AP}}
= Ratings and reviews =
A 2016 Consumer Reports review of the company's pillows found a mixed reception after at-home testing, finding that "only one-third of the group said they would buy MyPillow again."{{Cite web |url=https://www.consumerreports.org/mattresses/should-my-pillow-become-your-pillow/ |title=Should MyPillow Become Your Pillow? |first=Celia Kuperszmid |last=Lehrman |date=November 3, 2016 |website=Consumer Reports |access-date=June 18, 2020 }}
In January 2017, the Better Business Bureau (BBB) announced it had revoked the accreditation for My Pillow and had lowered its rating from an A+ to an F{{cite web|url=http://www.wthr.com/article/bbb-downgrades-my-pillow-to-an-f-rating|title="My Pillow" downgraded to an F rating by Better Business Bureau|date=January 4, 2017|publisher=WTHR}} based on numerous consumer complaints. The main issue addressed by the BBB was the constant use of their buy one, get one free offer. The BBB's Code of Advertising requires that offers or discounts must be made for a limited time, or the deal becomes the normal price of the product.{{cite news |url=http://www.abc10.com/news/bbb-revokes-mypillow-accreditation/381433894 |title=BBB revokes MyPillow accreditation |work=ABC 10 |publisher=KXTV |date=January 2, 2017 |access-date=January 3, 2017 }}
It remained an active promotion as of August 2020.{{cite web |title=Premium Classic MyPillow Buy One Get One |url=https://www.mypillow.com/premium-classic-mypillow-buy-one-get-one.html |archive-url=https://web.archive.org/web/20200518214911/https://www.mypillow.com/premium-classic-mypillow-buy-one-get-one.html |url-status=dead |archive-date=May 18, 2020 |website=MyPillow.com |access-date=14 June 2020 }}
= Other controversies =
On September 20, 2024, MyPillow posted an advertisement on X (formerly Twitter) for a sale on their classic pillow. The sale price was $14.88, which critics have noted is a common Nazi dog whistle known as the Fourteen Words. Numerous white supremacist accounts praised MyPillow and Mike Lindell in response. Lindell has denied that there was any hidden meaning behind the price, calling it a media hit job.{{Cite web |last=Reporter |first=Sophie Clark Live News |date=2024-09-23 |title=Mike Lindell's new MyPillow price sparks "Nazi" claims |url=https://www.newsweek.com/mike-lindell-new-mypillow-price-sparks-nazi-claims-1957681 |access-date=2024-09-24 |website=Newsweek |language=en}}
Philanthropy
A portion of My Pillow proceeds goes to the Lindell Foundation, a charity that assists addicts, veterans, cancer patients, and other people in need.J.W. Najarian, [http://onpurposemagazine.com/2012/04/06/mypillow-and-orange-county-choppers-unveil-custom-motorcycle-at-mall-of-america/ "MyPillow and Orange County Choppers Unveil Custom Motorcycle at Mall of America,"] [http://onpurposemagazine.com/ On Purpose Magazine] {{Webarchive|url=https://web.archive.org/web/20210321143047/https://d3ijcis4e2ziok.cloudfront.net/tpc-check.html |date=March 21, 2021 }}, April 6, 2012. In March 2015, My Pillow donated pillows to the Sandra J. Schulze American Cancer Society Hope Lodge, which houses patients and their caregivers when traveling for treatment.{{cite news |first=Hannah |last=Tran |url=http://www.kaaltv.com/article/stories/s3724892.shtml |title=Large Pillow Donation Brings Comfort to Hope Lodge |publisher=KAAL |date=March 4, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150704222819/http://www.kaaltv.com/article/stories/s3724892.shtml |archive-date=July 4, 2015 }}{{cite news |first=Jeff |last=Hansel |url=http://www.postbulletin.com/news/local/pillow-donation-brings-comfort-to-cancer-patients/article_dcb3cd52-2212-5511-b336-1814d4400d24.html |title=Pillow donation brings comfort to cancer patients |website=PostBulletin.com |date=March 5, 2015 |url-status=dead |archive-url=https://web.archive.org/web/20170510110755/http://www.postbulletin.com/news/local/pillow-donation-brings-comfort-to-cancer-patients/article_dcb3cd52-2212-5511-b336-1814d4400d24.html |archive-date=May 10, 2017 }} As of 2017, the company was donating a pillow to charities such as homeless shelters and hospitals for each order made in the associated Minnesota community. South Dakota, Nebraska, Minnesota, Arizona, Idaho, South Carolina, North Carolina, Montana and New York are some of the states to which the company has donated over 10,000 pillows.{{cite news |url=https://www.swnewsmedia.com/shakopee_valley_news/news/mypillow-giving-pillows-away-to-charities/article_9dd5b58e-6af5-5d5a-9aed-11ebafbef953.html |title=MyPillow giving pillows away to charities |date=August 8, 2017 |publisher=Southwest News Media |first=Maggie |last=Stanwood |access-date=June 18, 2020 }} My Pillow donated 60,000 pillows in 2017 to Hurricane Harvey victims in Texas.{{cite news |url=https://www.swnewsmedia.com/shakopee_valley_news/news/mypillow-to-donate-60-000-pillows-to-hurricane-harvey-victims/article_6bf3776f-35b5-5b39-bcdb-5a0b82a13a63.html |title=MyPillow to donate 60,000 pillows to Hurricane Harvey victims |date=August 31, 2017 |publisher=Southwest News Media |first=Deena |last=Winter |access-date=June 18, 2020 }}
Political activities
In late March 2018, student activists from the Stoneman Douglas High School shooting, including David Hogg, organized a boycott of The Ingraham Angle on Fox News after host Laura Ingraham made disparaging comments about Hogg. Dozens of advertisers subsequently vowed to no longer pay for advertising on The Ingraham Angle, but My Pillow continued to advertise on the show and increased their advertising buy on The Ingraham Angle by 625 percent during the first week in April 2018.{{cite news |url=https://www.forbes.com/sites/jonathanberr/2018/04/12/ad-prices-on-foxs-ingraham-angle-fall-in-the-wake-of-advertiser-boycott/#4628c1264ef4 |title=Ad Prices On Fox's 'The Ingraham Angle' Fall In The Wake Of Advertiser Boycott |website=Forbes |date=April 12, 2018 |first=Jonathan |last=Berr |access-date=May 5, 2020 }}
My Pillow purchased more advertising on the Fox News Tucker Carlson Tonight program than any other advertiser, as of June 2020, after many major companies had stopped supporting the show.{{cite news |last1=Hsu |first1=Tiffany |title=Fox News host Tucker Carlson loses more advertisers; Companies back away from comments on protests after George Floyd's death |url=https://www.startribune.com/fox-news-host-tucker-carlson-loses-more-advertisers/571216002/ |access-date=2021-04-19 |work=Star Tribune |date=2020-06-12 |archive-url=https://archive.today/20200612195125/https://www.startribune.com/fox-news-host-tucker-carlson-loses-more-advertisers/571216002/ |archive-date=2020-06-12 |url-status=dead}} A data firm estimated that nearly 38 percent of Carlson's 2020 advertising revenue had come from My Pillow at half-year.{{cite news |url=https://www.washingtonexaminer.com/news/thirty-eight-percent-of-tucker-carlsons-advertising-came-from-mypillow-in-2020-data-firm-estimates |title=Thirty-eight percent of Tucker Carlson's advertising came from MyPillow in 2020, data firm estimates |date=July 7, 2020 |first=Haley Victory |last=Smith |work=Washington Examiner |access-date=July 9, 2020 }}
My Pillow sponsors the conservative media group Right Side Broadcasting Network. It sponsored a two-week bus tour that ended on December 14, 2020, and was hosted by Amy Kremer to support Donald Trump's attempts to overturn the 2020 United States presidential election.{{cite web|url=https://www.reuters.com/article/us-usa-trump-protest-organizers-insight/how-trumps-pied-pipers-rallied-a-faithful-mob-to-the-capitol-idUSKBN29G2UP|title=How Trump's pied pipers rallied a faithful mob to the Capitol|date=January 11, 2021|access-date=January 17, 2021|work=Reuters|first1=Joseph|last1=Tanfani|first2=Michael|last2=Berens|first3=Ned|last3=Parker}} Following the election, the firm's frequent product advertising on conservative media sometimes included discount codes of a political nature.{{Cite web|first=Aila|last=Slisco|date=March 15, 2021|title=MyPillow CEO Mike Lindell says he'll counter-sue Dominion with two cases—for company and himself|url=https://www.newsweek.com/mypillow-ceo-mike-lindell-says-hell-counter-sue-dominion-two-cases-company-himself-1576366|website=Newsweek|access-date=March 20, 2021|archive-date=March 19, 2021|archive-url=https://web.archive.org/web/20210319145553/https://www.newsweek.com/mypillow-ceo-mike-lindell-says-hell-counter-sue-dominion-two-cases-company-himself-1576366|url-status=dead}}
The My Pillow company Twitter account (@mypillowusa) was permanently suspended in February 2021 for violating Twitter's policy on ban evasion. After his personal account was banned for promoting election disinformation, Lindell used the company's Twitter account to post "Jack Dorsey is trying to cancel me (Mike Lindell) out!".{{cite web|url=https://www.thedailybeast.com/mypillow-twitter-account-suspended-after-mike-lindell-hijacked-it-to-evade-ban|title=MyPillow Twitter Account Suspended After Mike Lindell Hijacked It to Evade Ban|first=Matt|last=Wilstein|work=The Daily Beast|date=2 February 2021|access-date=2 February 2021}}
David Hogg said in February 2021 that he would launch an "ethical" competitor to MyPillow, a move described by The Daily Dot columnist David Covucci as "heating up" the "pillow wars".{{Cite web |date=2021-03-02 |title=Far-right frantic to save political pillow market dominance as liberal competitors crop up |url=https://www.dailydot.com/debug/my-pillow-jack-posobiec-david-hogg/ |access-date=2021-03-20 |website=The Daily Dot}} In April 2021, Hogg resigned from Good Pillow and released all his shares, ending his attempt to challenge MyPillow.{{cite news |url=https://www.thedailybeast.com/parkland-school-shooting-survivor-david-hogg-steps-away-from-mypillow-competitor-good-pillow-llc |title=David Hogg Steps Away From His 'Progressive Pillow Company' |date=April 12, 2021 |newspaper=Daily Beast |first=Justin |last=Rohrlich |access-date=April 12, 2021 }}
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