My World@Mail.Ru

Beta testing of My World began in May, 2007. Initially the site was intended for creating one interface for other Mail.ru portal services (initially – Blogi@Mail.ru, Video@Mail.ru, Photo@Mail.Ru and Otveti@Mail.ru).{{cite web

|url = http://www.webplanet.ru/news/service/2007/05/18/myplanetspace.html

|title = Mail.ru объединит обростковые сервисы в "Мой Мир"

|author = Маша Форманюк

|date = 2007-05-18

|publisher = Webplanet.ru

|access-date = 2015-12-23

}}{{cite web

|url = http://echo.msk.ru/programs/brend/55853/

|title = Бренд: Mail.ru

|author = Михаил Кедровский

|date = 2007-10-28

|publisher = Echo of Moscow

|access-date = 2015-12-23

}} Service’s release from beta was announced by CEO of Mail.ru Dmitry Grishin via personal messages to the users of the social networking site. After the release My World introduced search of classmates, course mates, colleagues and soul mates by filling relevant fields in a user profile.{{cite web |url = http://www.webplanet.ru/news/service/2007/08/08/mymail.html

|title = Mail.ru вытащил My(space) из беты

|author = Александр Рыбаков

|date = 2007-08-08

|publisher = Webplanet.ru

|access-date = 2015-12-23

}}

In 2007, the social networking site introduced mobile version,{{cite web

|url = http://smmis.ru/мой_мир_мэйл_ру/мой-мирmail-ru-история-создания/

|title = Мой Мир@Mail.Ru — история создания

|publisher = Smmis.ru

|access-date = 2015-12-23

}} in 2008 instant messaging and music playback was presented.{{cite web

|url = http://runetologia.podfm.ru/556/

|title = Аналитическая программа "Рунетология", выпуск 229: Денис Алаев, руководитель социальной сети "Мой мир"

|author = Максим Спиридонов

|date = 2014-07-09

|publisher = Runetologia

|access-date = 2015-12-23

}}

In 2010 My World released microblogs and in 2011 the social networking site added a "like" button and commenting functionality for other user’s news.

My World's design was cardinally revised in 2012.

In 2015 My World changed its positioning: instead of mates search portal, the social networking service acquired a new image as a service that provides communication for people with similar interests. The social networking site revised three main content columns: music, video and games. In 2015 the site re-launched its music service.{{cite web

|url = https://vc.ru/n/music-mail-reborn

|title = Mail.Ru Group перезапустила стриминговый сервис "Музыка Mail.ru" и добавила синхронизацию с "ВКонтакте"

|author = Андрей Фролов

|date = 2015-09-25

|publisher = VC.ru

|access-date = 2015-12-23

}}

My World unites blogging service and video/photo storage functionality. Instant messaging service is provided by web version of Mail.Ru Agent.{{cite web

|url = http://info.tatcenter.ru/article/82056/

|title = Поисковые Интернет-системы совершенствуют сервисы

|date = 2010-01-20

|publisher = Tatcenter.ru

|access-date = 2015-12-23

}}

Data of My World is used by other services of Mail.ru. In 2008 users of the social networking site received a new function: creating job CVs in Rabota@Mail.Ru site via utilizing filled profile of My World.{{cite web

|url = http://www.vremya.ru/2008/81/72/203719.html

|title = Все кадры в гости к нам

|author = Ольга Федина

|date = 2008-05-13

|publisher = Время новостей

|access-date = 2015-12-23

}} Go@Mail.Ru suggests My World user accounts while providing search results. Up to 2010 search engine results included only the profiles of Mail.ru social networking service. Later the service was disabled, and in 2013 profiles of other popular services were added to search results.{{cite web

|url = http://hitech.vesti.ru/news/view/id/1102

|title = Вести.net: рынок смартфонов ждут изменения, а Mail.Ru может искать людей в соцсетях

|date = 2013-01-18

|publisher = Vesti.ru

|access-date = 2015-12-23

}} Since 2011, activity of social networking site user influences his personified search results.{{cite web

|url = http://www.seonews.ru/analytics/socialnie-signali-i-socialnoe-seo/

|title = Социальные сигналы и социальное SEO

|author = Василий Ткачев

|date = 2012-10-10

|publisher = Seo News

|access-date = 2015-12-23

}}

After acquisition of Odnoklassniki by Mail.Ru Group, both services profiles can be linked.{{cite web

|url = http://www.vesti.ru/doc.html?id=641937

|title = Еженедельная программа Вести.net от 26 ноября 2011 года

|date = 2011-11-26

|publisher = Vesti.ru

|access-date = 2015-12-23

}}

First application with legal video content in My World was Videolyubitel that was launches in 2010 and operated with legal video library of Video.ru portal.{{cite web

|url = http://www.kommersant.ru/doc/1336779

|title = В сетях нашелся "Видеолюбитель"

|author = Александр Малахов

|date = 2010-03-15

|publisher = Коммерсантъ

|access-date = 2015-12-23

}} Soon after, portal ivi.ru introduced its own My World application with access to online cinema collection while channel STS launched its own social networking app with series collection.{{cite web

|url = http://www.vesti.ru/doc.html?id=379960

|title = Еженедельная программа Вести.net, 24 июля 2010 года

|date = 2010-07-24

|publisher = Vesti.ru

|access-date = 2015-12-23

}}{{cite web

|url = http://adindex.ru/news/digital/2014/05/12/110021.phtml

|title = "Мой Мир" покажет хиты СТС

|date = 2010-07-24

|publisher = Adindex.ru

|access-date = 2015-12-23

}}

In 2014, Mail.ru organized My World-based online cinema with movies available for a certain amount of time. In order to realize this project the company received settlements from copyright owners.{{cite web

|url = http://www.rg.ru/2014/04/29/mail-kino-site.html

|title = Mail.ru запустит бесплатный онлайн-кинотеатр

|author = Антон Благовещенский

|date = 2014-04-29

|publisher = Российская газета

|access-date = 2015-12-23

}} Moreover, the social networking site launched theme channels that unified archived series or music videos.

After releasing API for third party developers in 2010, My World focused on the growth of its app (especially games). Statistics of that same year showed that around 40% of social networking service users play video games. In 2012, the number of game installations to users’ pages reached 280 millions.{{cite web

|url = http://www.kommersant.ru/doc-y/1952359

|title = Онлайн-играм поставили рекламный блок

|author = Роман Рожков

|date = 2012-06-06

|publisher = Коммерсантъ

|access-date = 2015-12-23

}} Games remain the main source of income for My World.{{cite web

|url = http://www.mskit.ru/news/n68546/

|title = Накопление сил перед броском. Итоги развития веб-рынка в 2009 году

|author = Тимофей Белосельцев

|date = 2009-12-29

|publisher = Mskit.ru

|access-date = 2015-12-23

}}

If social network site teams consider a game promising, developers can count for ad support.{{cite web

|url = http://www.spbit.su/news/n95336/

|title = Роль коммерции на игровом рынке. Обсудили на конференции

|author = Денис Шишулин

|date = 2011-04-11

|publisher = Spbit.su

|access-date = 2015-12-23

}} Moreover, Mail.ru does not require commission from in-game purchases.{{cite web

|url = http://www.infox.ru/hi-tech/internet/2010/05/31/socailapps.phtml

|title = В социальных сетях появятся бизнес-приложения

|author = Иван Шадрин

|date = 2010-06-02

|publisher = Infox.ru

|access-date = 2015-12-23

}} As a means of payment on the social networking site, Money@Mail.Ru is utilized.{{cite web

|url = http://www.strf.ru/material.aspx?CatalogId=221&d_no=29219#.VcCdwValx8N

|title = Новый порядковый номер

|date = 2010-04-08

|publisher = Наука и технологии РФ

|access-date = 2015-12-23

}}

My World applications include not only games. For example, antivirus developer Agnitum used a social networking app for managing subscriptions to its SaaS-service for PC.{{cite web

|url = http://www.mskit.ru/news/n81790/

|title = Антивирус Outpost появился в социальной сети МойМир@Mail.Ru

|author = Юрий Мальцев

|date = 2010-09-03

|publisher = Mskit.ru

|access-date = 2015-12-23

}}

According to Mail.ru Group, by the December, 2013 22% of users used mobile devices as a means of My World usage.{{cite web |url=http://top.rbc.ru/retail/24/07/2014/938731.shtml |title=Facebook становится ключевым игроком на рынке мобильной рекламы |author1=Иван Ткачев |author2=Роман Дорохов |author3=Дарья Луганская |date=2014-07-24 |publisher=RBC Information Systems |access-date=2015-12-23 |archive-url=https://web.archive.org/web/20141004145219/http://top.rbc.ru/retail/24/07/2014/938731.shtml |archive-date=2014-10-04 |url-status=dead }} The social networking service is available via mobile site version, iOS and Android applications.{{cite web

|url = http://appleinsider.ru/app-store/app-store-novyj-mobilnyj-moj-mir-v-ploskom-dizajne.html

|title = Новый мобильный "Мой Мир" в плоском дизайне

|date = 2013-08-29

|publisher = Appleinsider.ru

|access-date = 2015-12-23

}}{{cite web

|url = http://www.droidnews.ru/moy-mir-obnovil-mobilnoe-prilozhenie-dlya-android

|title = Мой Мир обновил мобильное приложение для Android

|author = Пётр Давыдов

|date = 2014-08-11

|publisher = Droidnews.ru

|access-date = 2015-12-23

}}

My World client is pre-installed to majority of LG Android-based smartphones intended for Russian market (including LG GT540 Optimus and LG Optimus One).{{cite web

|url = http://www.sotovik.ru/news/sankt-peterburg-isled-center-lg-mc-russia-r-d-lab.html?RSS

|title = Петербургский исследовательский центр LG MC Russia R&D Lab

|author = Андрей Маркеев

|date = 2010-10-19

|publisher = Сотовик.ру

|access-date = 2015-12-23

}}{{cite web

|url = http://www.itogi.ru/hitech-gadget/2010/29/154710.html

|title = Тариф "оптимальный"

|date = 2010-07-19

|publisher = Итоги

|access-date = 2015-12-23

}}{{cite web

|url = http://www.aif.ru/techno/pc/24203

|title = Тест-драйв смартфона LG Optimus One

|author = Андрей Селиванов

|date = 2011-03-22

|publisher = Argumenty i Fakty

|access-date = 2015-12-23

}}

According to TNS, monthly audience of the social networking service in November 2014 reached 25.2 million.{{cite web

|url = http://elitetrader.ru/?newsid=248138

|title = MAIL.RU Group. Успей сохраниться

|author = Сергей Васин

|date = 2015-05-01

|publisher = Elitetrader.ru

|access-date = 2015-08-01

}} According to polls published by Levada-Center in 2013, My World was used by 21% of Moscow residents and 12% of regions' residents. My World was noted as the only social networking service with the number of female users exceeding male users.{{cite web

|url = http://www.infox.ru/authority/mans/2013/07/15/Tyelyevidyeniye_osta.phtml

|title = Телевидение остается самым популярным источником информации в России

|date = 2013-07-15

|publisher = Infox.ru

|access-date = 2015-12-23

}}

Research of SuperJob.ru recruiting portal in 2011 showed that the most active users of My World are nurses, public officers and accountants while core audience consists of over-40 users.{{cite web

|url = http://www.bfm.ru/news/145925

|title = Работающее население России ушло в соцсети

|author = Марина Эфендиева

|date = 2011-07-11

|publisher = BFM.ru

|access-date = 2015-12-23

}}

{{Reflist|2}}

{{Social network}}

{{DEFAULTSORT:My World at Mail.Ru}}

Category:Russian social networking websites

Category:2007 establishments in Russia

Category:Internet properties established in 2007