Myx (American TV channel)#Programming
{{Short description|Asian American pay TV channel owned by ABS-CBN Global}}
{{distinguish|Mix TV}}
{{about|the American music cable channel, sister network to the music channel in the Philippines |the music channel in the Philippines|Myx}}
{{Use American English|date=January 2023}}
{{Use mdy dates|date=January 2023}}
{{Infobox television channel
| name = Myx
| logo = MYX new logo.svg
| logo_size =
| launch_date = {{start date and age|2007|02|28}} (as myxTV)
{{start date and age|2020|11|05}} (as myx)
| owner = ABS-CBN Corporation
| country = United States
| area = United States
Middle East
Europe
Guam
Africa
| picture_format = 480i (SDTV)
| language = English
| sister_channels = {{ubl|Myx (Philippines)|MyxRadio|TFC}}
| headquarters = ABS-CBN International, 2001 Junipero Serra Blvd, Suite 200 Daly City, CA 94014
| website = {{official url}}
| terr_serv_1 = Zuku TV (Kenya)
| terr_chan_1 = Channel 765
| former_names = myxTV (2007–2020)
}}
Myx (pronounced "mix") is an American pay TV channel based in Daly City, California with an office also in Redwood City, California targeting a multicultural audience. As a sister network to Myx (Philippines), it launched in the United States in 2007.{{cite magazine|url=http://www.broadcastingcable.com/news/programming/time-warner-cable-expands-carriage-myx-tv/135339|title=Time Warner Cable Expands Carriage of Myx TV|magazine=Broadcasting & Cable|date=November 4, 2014|access-date=January 21, 2015}}{{cite web|url=http://www.imediadistribution.com/news/myx-tv-launches-time-warner-cable-new-york-city-and-new-jersey|title=Myx TV Launches on Time Warner Cable in New York City and New Jersey|publisher=International Media Distribution|date=July 31, 2013|access-date=January 14, 2014}}{{cite web|url=http://www.comcast.com/corporatesocialresponsibilityreport/diverse_content.html?SCRedirect=true|title=Comcast Corporate Social Responsibility Report|publisher=Comcast|year=2011|access-date=January 14, 2014}} MyxRadio launched in November 2019 as a radio station on Dash Radio & as a global podcast on Spotify, iHeartRadio & Apple iTunes in March 2020. A video on demand service for Myx shows is also available via iWantTFC and TFC IPTV.
Background
ABS-CBN Global launched myxTV on DirecTV on February 28, 2007{{Cite web|url=http://www.prweb.com/releases/2007/04/prweb518488.htm|archive-url=https://web.archive.org/web/20140307205044/http://www.prweb.com/releases/2007/04/prweb518488.htm|url-status=dead|archive-date=March 7, 2014|title=MYX, the First Multi-Cultural Music Channel Now Available on DIRECTV|publisher= PRWeb|date=April 12, 2007|access-date=January 14, 2014}} from its corporate headquarters in Redwood City, California. myxTV is the American counterpart of myxPH, an influential music channel in the Philippines, and is programmed and operated independently.{{cite magazine|url=http://www.multichannel.com/content/asian-net-myx-tv-mixes-platforms|title=Asian Net Myx TV Mixes Platforms|magazine=Multichannel News|date=April 25, 2011|access-date=January 14, 2014}}
In 2011, myxTV changed its logo, slogan, and programming.{{Cite video|url=https://www.youtube.com/watch?v=pVs4eM6rFJg |archive-url=https://ghostarchive.org/varchive/youtube/20211220/pVs4eM6rFJg |archive-date=December 20, 2021 |url-status=live|title=Myx TV's New Look|publisher= YouTube|date=March 31, 2011|access-date=January 14, 2014}}{{cbignore}}
In May 2013, myxTV launched a video on demand app on Roku,{{cite magazine|url=http://www.multichannel.com/ott/myx-tv-launches-roku-app/143401|title=Myx TV Launches Roku App|magazine=Multichannel News|date=May 20, 2013|access-date=January 14, 2014}} followed by launches on other over-the-top content platforms including Samsung Smart TV.{{cite web|url=http://www.samsung.com/us/appstore/app/G00015836502|title=Samsung App Store|publisher=Samsung|date=October 21, 2013|access-date=January 14, 2014}}
In February 2014, myxTV moved its operations to Glendale, California.{{Cite web|url=http://www.balita.com/abs-cbn-opens-new-glendale-office/|title=ABS-CBN opens new Glendale office|publisher=Balita|date=February 27, 2014|access-date=June 18, 2014}}
In November 2019, at the 143Thx R&B Music Festival, myxTV launched a new 24/7 radio station on Dash Radio.{{Cite web|url=https://techcrunch.com/2018/10/24/dash-radio-seed-funding/|title = Dash Radio raises $8.8M as it reaches 10M monthly listeners| date=October 24, 2018 }}
On November 5, 2020, myxTV rebranded as a global version of Myx that will spotlight the next generation of Filipino-American talent as a premium cable, radio, and digital content provider. The newly launched platform aims to be an entertainment, lifestyle, and cultural touchstone for Filipino-American audiences and beyond.{{Cite web|last1=Ramos|first1=Dino-Ray|date=November 5, 2020|title=ABS-CBN Global Launches Rebranded Filipino American Media Platform Myx|url=https://deadline.com/2020/11/abs-cbn-filipino-american-myx-digital-media-platform-1234609122/|access-date=April 11, 2021|website=Deadline|language=en-US}}
Programming
File:Myx tv.jpg, Redwood City, California.]]
Myx's programming includes acquired programs from Asia and the United States such as Japanese sports game show Unbeatable Banzuke,{{Cite web|url=http://www.imediadistribution.com/news/myx-tv%E2%80%99s-%E2%80%98unbeatable-banzuke%E2%80%99-ultimate-challenge-man-vs-obstacle|title=Unbeatable Banzuke Ultimate Man vs Obstacle|publisher=International Media Distribution|date=March 25, 2013|access-date=January 14, 2014}} K-pop music variety show Music Bank,{{Cite web|url=http://www.soompi.com/2012/07/27/myx-tv-to-air-music-bank-in-the-u-s/#.UtX3FPRDvw0|title=Myx TV to Air Music Bank in the US|publisher=Soompi|date=July 27, 2012|access-date=January 14, 2014}} reality competition Supermodel Me,{{cite magazine|url=http://www.broadcastingcable.com/thewire/myx-tv-adds-dating-series-bagged-and-supermodelme-femme-fatale-programming-slate/133157|title= Myx TV Adds Dating Series Bagged and Supermodelme Femme Fatale to Programming Slate|magazine=Broadcasting & Cable|date=August 12, 2014|access-date=January 21, 2015}} musical drama The Kitchen Musical,{{cite news|url=http://entertainment.inquirer.net/99439/genre-busting-the-kitchen-musical-now-on-myx-tv-menu|title=Genre Busting The Kitchen Musical Now on Myx TV Menu|newspaper=Philippine Daily Inquirer|date=June 20, 2013|access-date=January 14, 2014}} and classic cartoon series Voltron.{{Cite web|url=http://www.voltron.com/#/news/single/classic-voltron-to-air-on-myx-tv/|title=Classic Voltron to Air on Myx TV|publisher= Voltron|date=April 25, 2011|access-date=January 14, 2014}}
In 2007, an adult animated sitcom created by Ramon Lopez and Jesse Hernandez entitled The Nutshack began airing on Myx.{{cite web|url=http://thenutshack.net/|title=The Nutshack|access-date=May 19, 2017|url-status=unfit|archive-url=https://web.archive.org/web/20070501115259/http://thenutshack.net/|archive-date=May 1, 2007}} It would air on the channel for two seasons and would be distributed by Koch Entertainment{{cite web|url=http://www.rapreviews.com/news/View.php?ArticleID=639|title=MYX Music Label Announces Distribution Deal With Koch Records|author=Steve Juon|work=RapReviews|date=November 7, 2008|accessdate=October 26, 2016|archive-url=https://web.archive.org/web/20170809045650/http://www.rapreviews.com/news/View.php?ArticleID=639|archive-date=August 9, 2017}} and ABS-CBN International. The series was generally low-rated and critically derided, though it built a small cult following from its reputation in late 2016 based on remixes of its theme song on YouTube, which became an internet meme.{{Cite web|url=https://www.cbr.com/bad-cartoons-you-love/|title=15 Cartoons You Always Said You Hated (But Secretly Watched)|date=November 17, 2017}} The show's first season was released as a DVD, titled The Nutshack - The Entire 1st Season: Uncensored & Uncut, from distributor Koch Entertainment, on April 7, 2009, in the United States, and April 14 in Canada.{{cite web|url=http://www.tvshowsondvd.com/news/Nutshack-Season-1/11185|title=The Nutshack - The Entire 1st Season: Uncensored & Uncut Coming to DVD in April|last=Lambert|first=David|work=TVShowsOnDVD.com|date=January 21, 2009|access-date=October 26, 2016|url-status=dead|archive-url=https://web.archive.org/web/20170112201523/http://www.tvshowsondvd.com/news/Nutshack-Season-1/11185|archive-date=January 12, 2017}}
Myx TV began producing original reality shows in 2014 and premiered its first series I'm Asian American and... on April 23, 2014.{{cite magazine|url=https://variety.com/2014/tv/news/asian-american-channel-myx-tv-to-debut-first-original-reality-series-exclusive-1201154445/|title= Asian-American Channel Myx TV to Debut First Original Reality Series (EXCLUSIVE)|magazine=Variety|date=April 9, 2014|access-date=April 9, 2014}}{{Cite web|url=http://www.cynopsis.com/041014-fx-networks-ceo-john-landgraf-hbo-emmy-move-unfair//|title= FX Networks CEO John Landgraf : HBO Emmy move "unfair"|publisher=Cynopsis|date=April 10, 2014|access-date=April 11, 2014}}{{cite magazine|url=http://www.multichannel.com/news/content/myxtv-sets-first-original-series/373858//|title= Myx TV Sets First Original Series |magazine=Multichannel News|date=April 15, 2014|access-date=April 15, 2014}} In June 2014, the network premiered its first original competition reality show Call to Cosplay, which is also the first ever cosplay competition show in the United States.{{Cite web|url=https://variety.com/2014/tv/news/myx-tv-call-to-cosplay-1201253032|title= First Look: Myx TV Debuts Original Reality Competition Series 'Call to Cosplay'|publisher=Variety|date=June 27, 2014|access-date=June 27, 2014}} Two more original reality series Bagged{{Cite web|url=http://www.hollywoodreporter.com/news/myx-tv-greenlights-hidden-face-724962|title= Myx TV Greenlights Hidden Face Dating Series Bagged (Exclusive)|work=The Hollywood Reporter|date=August 12, 2014|access-date=September 2, 2014}} and Eat Your Words{{cite magazine|url=https://variety.com/2014/tv/news/watch-myxs-eat-your-words-gives-foodies-get-a-taste-of-their-own-criticism-1201328920/|title= Watch: Myx TV's 'Eat Your Words' Gives Foodies a Taste of Their Own Criticism|magazine=Variety|date=October 14, 2014|access-date=January 21, 2015}} premiered in August and October, respectively, with both series renewed in 2015.{{cite magazine|url=https://variety.com/2015/tv/news/myx-tv-lineup-the-doll-life-eat-your-words-renewed-1201501770/|title= Myx TV Renews 2 Series, Sets One New Spinoff|magazine=Variety|date=May 20, 2015|access-date=August 27, 2015}}
In January 2015, Myx TV became the first U.S. cable network to air K-Pop live music countdown show Inkigayo.{{cite magazine|url=http://www.billboard.com/articles/columns/k-town/6405635/inkigayo-k-pop-incubation-documentary-myx|title= 'Inkigayo' & 'K-Pop Incubation' Documentary Coming to U.S. via Myx TV|magazine=Billboard|date=December 12, 2014|access-date=January 21, 2014}}{{Cite web|url=http://iamkoream.com/myx-tv-to-air-inkigayo-and-k-pop-incubation-doc-in-the-u-s/|title= Myx TV to Air 'Inkigayo' and 'K-Pop Incubation' Doc in the U.S.|publisher=Koream|date=December 12, 2014|access-date=January 21, 2014}} The network also launched an Asian horror movie block called Shiver and Shake in July 2015.{{Cite web|url=http://www.dreadcentral.com/news/113828/myx-tv-presents-shiver-shake-asian-horror-movies-on-friday-nights/|title= Myx TV Presents Shiver and Shake- Asian Horror Movies on Friday Nights|publisher=DreadCentral|date=July 17, 2015|access-date=August 27, 2015}}
In August 2015, Myx TV launched three new series exclusively for its YouTube channel, The Alternative, Buddha Smash, and Snaxxx.{{Cite web|url=http://www.thevideoink.com/exclusive/asian-american-cabler-myx-tv-launches-3-youtube-exclusive-series/#.Vd__RflVgSU|title= Asian-American Cabler Myx TV Launches 3 YouTube-Exclusive Series|publisher=Video Ink|date=August 17, 2015|access-date=August 27, 2015}}{{cite magazine|url=http://www.fastcocreate.com/3050402/sure-why-not-this-web-series-involves-porn-stars-reviewing-candy-bars|title= Sure, Why Not? This Web Series Involves Porn Stars Reviewing Candy Bars|magazine=Fast Company|date=August 26, 2015|access-date=August 27, 2015}}{{Cite web|url=http://www.tubefilter.com/2015/08/18/myx-tv-youtube-web-series/|title= Cable Channel Myx TV Brings Trio of Web Series to YouTube|publisher=Tubefilter|date=August 18, 2015|access-date=August 27, 2015}}{{cite magazine|url=http://newmediarockstars.com/2015/08/myx-tv-to-debut-three-shows-on-new-youtube-channel/|title= Myx TV to Debut Three Shows On New YouTube Channel|magazine=New Media Rockstars|date=August 18, 2015|access-date=August 27, 2015}}
In May 2016, Myx TV launched the dating reality series mother vs Matchmaker with celebrity matchmaker Carmelia Ray, which continued into 2017 with Season 2 and 2.5.
In January 2017, Myx TV launched My Motto,{{Citation|last=MyxTV|title=Purple Patch is America‰Ûªs Best Filipino Restaurant and Heaven For Foodies|date=January 24, 2017|url=https://www.youtube.com/watch?v=MztL4Z_Seg4 |archive-url=https://ghostarchive.org/varchive/youtube/20211220/MztL4Z_Seg4 |archive-date=December 20, 2021 |url-status=live|access-date=October 25, 2017}}{{cbignore}} a digital profile series highlighting Asian American talent such as Yaya Han, a costume designer, model and cosplay entertainer based in Atlanta, Georgia, Patrice Clearly of "Purple Patch" restaurant in Washington D.C., Hokuto Konishi, dance member of Quest Crew from the hit MTV show America's Best Dance Crew. In September 2017, My Motto: Veteran's Edition became 6 Certified through Got Your 6 and was named a finalist in the Cablefax Program Awards in the Video on Demand Program/Special category.{{cite web|url=http://www.cablefax.com/event/cablefax-awards-gala-2017|title=Cablefax Awards Gala 2017 - Cablefax|website=Cablefax.com|date=September 15, 2017 |access-date=September 30, 2017}}
Events
Myx TV has produced several events, including the award-winning Myx Mash, which was held on May 22, 2010, at the Bill Graham Civic Auditorium in San Francisco featuring performances by Bruno Mars,{{cite video|url =https://www.youtube.com/watch?v=SGKXMI1cBB8|title=Bruno Mars Exclusive Myx TV Interview April 2010| publisher = YouTube | date = May 5, 2010}} Brown Eyed Girls, and T-Pain,{{Cite web|url=http://newamericamedia.org/2011/08/new-asian-american-network-myx-tv-aims-to-break-bamboo-ceiling.php|archive-url=https://web.archive.org/web/20110919052007/http://newamericamedia.org/2011/08/new-asian-american-network-myx-tv-aims-to-break-bamboo-ceiling.php|url-status=usurped|archive-date=September 19, 2011|title=New Asian-American Network Myx TV Aims to Break Bamboo Ceiling|publisher=New America Media|date=August 14, 2011|access-date=January 14, 2014}} Myx TV's K-pop TaKeover, the first K-pop dance convention in the United States featuring top K-pop choreographers Movement Lifestyle and America's Best Dance Crew winners Poreotics,{{cite web | url = http://asiapacificarts.usc.edu/article@apa?myx_tv_presents_the_first_ever_k-pop_dance_convention_in_the_us_16763.aspx | title = Myx TV presents the first ever K-pop dance convention in the US | publisher = Asia Pacific Arts | date = May 20, 2011}} Myx Loaded, a live performance show featuring YouTube artists in University of California, Davis, Myx TV Presents: Introducing Victor King and the YTF Crew, a live performance show in Los Angeles, and "AJ Rafael & Friends" Christmas Special in Irvine, California.
Recognitions
- Outstanding Multicultural Marketing for Myx Mash, 2011 CableFAXIES Awards.{{cite web|url=http://www.cable360.net/cablefaxmag/faxies/2011-CableFAXIES-Awards_46413.html|title=2011 CableFAXIES Awards|publisher=CableFAX Magazine|date=May 12, 2011|access-date=May 5, 2014}}
- Special Recognition Award from the City and County of San Francisco, 2013 Asian Heritage Awards.{{cite web|url=http://article.wn.com/view/2013/05/31/Myx_TV_Honored_by_San_Francisco_Mayor_Edwin_Lee_and_the_Asia/|title=Myx TV Honored by San Francisco Mayor Edwin Lee and the Asian Pacific American Heritage ...|publisher=World News|date=May 31, 2013|access-date=May 5, 2014}}
- Guilty Addiction of the Year for Eat Your Words, 6th Annual Taste Awards.{{cite news|url=https://finance.yahoo.com/news/nominees-honorees-announced-6th-annual-182400455.html|title=Nominees and Honorees Announced for 6th Annual Taste Awards|work=Yahoo News|date=November 11, 2014|access-date=January 21, 2014}}
- Third Place, Digital Marketing Tactics for I'm Asian American and..., 2014 NAMIC EMMA Awards.{{cite news|url=https://www.cnbc.com/id/101936920|archive-url=https://archive.today/20140903014605/http://www.cnbc.com/id/101936920|url-status=dead|archive-date=September 3, 2014|title=NAMIC Announces Winners Of The 2014 Excellence in Multicultural Marketing Awards Presented in Conjunction With the 28th Annual NAMIC Conference|publisher=CNBC.com|date=August 21, 2014|access-date=September 2, 2014}}
- Bronze for Making of MYX-Rated: The Documentary, 2012 Telly Awards{{cite news|url=http://entertainment.inquirer.net/38369/myx-tv%E2%80%99s-variety-show-wins-bronze-in-2012-telly-awards|title=Myx TV's variety show wins bronze in 2012 Telly Awards|newspaper=Philippine Daily Inquirer|date=April 28, 2012|access-date=August 24, 2012}}
- General manager Miguel Santos was named a Luminarie at the National Association for Multi-Ethnicity in Communications at the 2017 class of Next Generation Leaders and Luminaries.{{cite web|url=http://www.multichannel.com/namic-s-annual-awards-now-rite-fall/415468|title=NAMIC's Annual Awards Now a Rite of Fall - Multichannel|website=Multichannel.com|date=September 25, 2017|access-date=September 30, 2017}}
- Nomination for the Cablefax Program Awards for My Motto: Veteran's Edition from Comcast CN100.
References
{{Reflist}}
External links
- {{Official website|name=Myx TV official website}}
{{ABS-CBN Corporation}}
Category:ABS-CBN International
Category:Television networks in the United States
Category:Asian-American television
Category:Asian-American culture in California
Category:Filipino-American culture in California
Category:Music video networks in the United States
Category:Television channels and stations established in 2007