NKPR Inc

Natasha Koifman started NKPR in 2002 as a public relations agency, creating strategic campaigns, events and strategic partnerships for clients.{{cite web|title=Tastemaker: Natasha Koifman|url=http://viewthevibe.com/tastemaker-natasha-koifman/|publisher=View the Vibe|access-date=27 May 2013}} In 2009, NKPR expanded its services to include a social media department.{{cite web|title=NKPR is now a social media shop, too|url=http://www.marketingmag.ca/news/pr-news/nkpr-is-now-a-social-media-shop-too-22339|publisher=Marketing Magazine|access-date=8 February 2011}} In June 2017, NKPR celebrated 15 years in business with a crystal anniversary event.{{Cite news|url=http://www.fajomagazine.com/events/nkpr15|title=Happy 15th: celebrating NKPR’s crystal anniversary|access-date=2017-06-28|language=en-US}} Today, NKPR represents over 30 national and international brands.{{Cite news|url=http://business.financialpost.com/entrepreneur/the-changing-role-of-public-relations-firms|title=The new Mad Men: How public relations firms have emerged from the shadows|newspaper=Financial Post|access-date=2016-10-25}}

In 2014, NKPR launched its NK Artists division, which "connects celebrities, influencers and artists with brands through strategic partnerships".{{cite web|url=http://www.marketingmag.ca/advertising/nkpr-launches-talent-division-to-build-artists%E2%80%99-personal-brands-114658|title=NKPR launches talent division to build artists’ personal brands|website=marketingmag.ca|access-date=2016-10-25}} Some of the NK Artists clients include: interviewer George Stroumboulopoulos; reportage-style fashion photographer Sophie Elgort; reality TV star, fashion designer, model and philanthropist Sophie Tweed Simmons; journalist and author Shinan Govani; co-founder of The Coveteur, fashion designer Erin Kleinberg; and actor Yannick Bisson.{{Cite news|url=http://nkpr.net/nk-artists/|title=NK Artists|date=2014-06-05|newspaper=NKPR INC|language=en-US|access-date=2016-10-25}}

NKPR supports philanthropic organizations.{{Cite news|url=https://www.theglobeandmail.com/report-on-business/careers/careers-leadership/lights-camera-charitable-action/article20279113/|title=TIFF lounge the scene of lights, camera, charitable action|newspaper=The Globe and Mail|access-date=2016-10-26}} Natasha is president of the board of directors for Artists for Peace and Justice (APJ) Canada and is on the board of directors for APJ USA. The company has also developed long-term relationships with Best Buddies and Dare to Wear Love.{{cite web|url=http://www.hipurbangirl.com/2012/05/hip-urban-girl-of-week-natasha-koifman.html|title=Hip + Urban Girl of the Week: Natasha Koifman|publisher=The Hip & Urban Girl's Guide|access-date=17 May 2012}} In 2016 NKPR launched an agency-wide corporate responsibility program called the 26 Acts of Kindness which fosters a culture of kindness and empowers team members to find and support a cause to encourage others to do the same.{{cite web|url=http://www.marketingmag.ca/advertising/nkpr-extends-its-26-hours-of-kindness-initiative-171278|title=NKPR extends its 26 Hours of Kindness initiative|website=marketingmag.ca|access-date=2016-10-25}}

In 2006, NKPR established the IT Lounge, which provided an opportunity for brands to "connect with celebrities for a cause" during film festival season in Toronto.{{cite web|title=Who’s the best party organizer of all?|url=https://www.theglobeandmail.com/news/national/whos-the-best-party-organizer-of-all/article658634/?page=all|publisher=The Globe and Mail|access-date=23 August 2008}} Always incorporating a charitable component, in 2009 NKPR's IT Lounge became the first event of its kind in North America where every brand donated to a cause.{{Cite news|url=https://www.theglobeandmail.com/report-on-business/shes-got-it/article1155369/|title=She's got 'It'|newspaper=The Globe and Mail|access-date=2016-10-25}}

NKPR's IT Lounge evolved in 2012 to include a celebrity portrait studio, which has become a regular component of the annual week-long event. The first IT Lounge Portrait Studio featured world-renowned fashion photographer Patrick Demarchelier (Condé Nast),{{Cite news|url=http://www.flare.com/celebrity/patrick-demarchelier-comes-to-tiff/|title=Patrick Demarchelier Comes To TIFF - Flare|date=2012-08-08|newspaper=Flare|language=en-US|access-date=2016-10-25|archive-date=2016-10-26|archive-url=https://web.archive.org/web/20161026082233/http://www.flare.com/celebrity/patrick-demarchelier-comes-to-tiff/|url-status=dead}} The Coveteur's Norman Wong and W magazine's Caitlin Cronenberg, daughter of award-winning filmmaker David Cronenberg.{{cite web|url=http://www.marketingmag.ca/news/marketer-news/video-nkpr-marries-fashion-with-photography-for-it-lounge-61425|title=VIDEO: NKPR Marries Fashion with Photography for IT Lounge|publisher=Marketing Magazine|access-date=7 September 2012}}

In celebration of the 10th anniversary of the IT Lounge in 2015, NKPR brought the event to festival headquarters at the TIFF Bell Lightbox in an unprecedented official partnership with the Toronto International Film Festival.{{cite web|url=http://www.newswire.ca/news-releases/a-coming-together-of-the-decades-517833671.html|title=A Coming Together of the Decades|website=newswire.ca|access-date=2016-10-25}}{{cite web|url=http://www.marketingmag.ca/brands/smaller-space-yields-big-results-for-nkprs-tiff-lounge-160783|title=Smaller space yields big results for NKPR’s TIFF lounge|website=marketingmag.ca|access-date=2016-10-25}}

In September 2016, in collaboration with The Scott Brothers (hosts of top shows such as Property Brothers) NKPR produced a landmark destination called the IT House x Producers Ball.{{cite web|url=http://www.marketingmag.ca/brands/nkpr-works-with-property-brothers-on-tiff-event-181051|title=NKPR works with Property Brothers on TIFF event|website=marketingmag.ca|access-date=2016-10-25}} The 5-day pop-up was a hub for film and television industry players. IT House x Producers Ball hosted the W magazine portrait studio with Caitlin Cronenberg{{Cite news|url=http://www.wmagazine.com/gallery/meet-the-beautiful-stars-of-the-2016-toronto-international-film-festival/all|title=Meet the Beautiful Stars of the 2016 Toronto International Film Festival|last=Cronenberg|first=Allyson Shiffman, Caitlin|newspaper=W Magazine|access-date=2016-10-25}} with live street art performances by internationally renowned artist Peter Tunney.{{cite web|url=http://www.torontosun.com/2016/09/07/a-place-for-tiff-celebs-to-enjoy-some-peace|title=A place for TIFF celebs to enjoy some peace|website=Toronto Sun|access-date=2016-10-25}}

The IT House x Producers Ball has evolved into an annual event during the Toronto Film Festival. It features daily programming including industry panels and sponsored activations and celebrity portrait studio.{{Cite news|url=https://ithouseproducersball.com/about/|title=About - IT House x Producers Ball|work=IT House x Producers Ball|access-date=2018-10-05|language=en-US}} Past media partners of IT House x Producers Ball include Coveteur,{{cite web|url=http://coveteur.com/2017/09/07/portrait-studio-2017-toronto-international-film-festival/|title=Coveteur Portrait Studio At the Toronto International Film Festival - Coveteur|website=coveteur.com|access-date=2018-10-05}} NYLON{{Cite news|url=https://nylon.com/articles/tiff-it-house-photo-gallery|title=Check Out Our Exclusive Portrait Gallery From The Toronto International Film Festival|date=2017-09-15|work=NYLON|access-date=2018-10-05|language=en}} and Rolling Stone.{{cite web|url=https://www.rollingstone.com/movies/movie-pictures/|title=Movie Pictures – Rolling Stone|website=rollingstone.com|language=en-US|access-date=2018-10-05}}

In September 2019, NKPR launched an e-commerce site that gives consumers the chance to give back to a partner charity with each purchase.{{cite web |title=PR Maven Natasha Koifman Launches Unique Concept Store |url=https://retail-insider.com/retail-insider/2019/09/pr-maven-natasha-koifman-launches-unique-concept-store-photos}}

NKPR won the Best Full-Service PR Firm 2023 - GTA award given out by the Canadian Business Awards.{{Cite web |title=Nkpr |url=https://www.corporatevision-news.com/winners/nkpr/ |access-date=2024-02-22 |website=Corporate Vision Magazine |language=en-GB}}

In 2012, NKPR was ranked number 78 in the PROFIT/Chatelaine W100 ranking and award program, which celebrates the largest firms owned and operated by women.{{cite web|url=http://www.profitguide.com/microsite/profitw100/2012/78-NKPR|title=78 NKPR|website=profitguide.com|access-date=2016-10-25}} Natasha was also selected as one of BIZBASH's 66 Most Innovative Event Pros in 2012.{{Cite news|url=http://www.bizbash.com/natasha-koifman/gallery/87575#.WA_b8ZMrJMA|title=Natasha Koifman|newspaper=BizBash|access-date=2016-10-25}} In 2013 Natasha was named Canada's most influential public relations professional on Twitter{{cite web|url=http://www.torontosun.com/2012/12/19/canadas-top-twitter-influencers|title=75 Influential Canadians on Twitter|website=Toronto Sun|access-date=2016-10-25}} and NKPR placed number 34 amongst Canada's fastest-growing marketing services & media companies in the 2013 Profit 500 industry rankings.{{cite web|url=http://www.profitguide.com/microsite/profit500/2013|title=2013|website=profitguide.com|access-date=2016-10-25|archive-url=https://web.archive.org/web/20150529212457/http://www.profitguide.com/microsite/profit500/2013|archive-date=2015-05-29|url-status=dead}} In 2015, Natasha Koifman was awarded the WXN Canada's Most Powerful Women: Top 100 Award in the CIBC Entrepreneurs category.{{cite web|url=https://www.wxnetwork.com/top-100/top-100-winners/#PwC|title=Canada’s Most Powerful Women: Top 100 – Current Winners {{!}} WXN - Women's Executive Network {{!}} At WXN we inspire smart women to lead|website=wxnetwork.com|access-date=2016-10-25|archive-date=2015-02-10|archive-url=https://web.archive.org/web/20150210160023/https://www.wxnetwork.com/top-100/top-100-winners/#PwC|url-status=dead}} In 2017, Natasha Koifman was recognized again by WXN Canada's Most Powerful Women: Top 100 Award this time in the CIBC Trailblazers & Trendsetters category.{{cite web|url=https://www.wxnetwork.com/top-100/top-100-winners/#CIBC|title=Canada’s Most Powerful Women: Top 100 – Current Winners {{!}} WXN - Women's Executive Network {{!}} At WXN we inspire smart women to lead|website=wxnetwork.com|language=en-CA|access-date=2017-11-27|archive-date=2015-02-10|archive-url=https://web.archive.org/web/20150210160023/https://www.wxnetwork.com/top-100/top-100-winners/#CIBC|url-status=dead}}

Natasha Koifman has a regular column in the Huffington Post,{{cite web|url=http://www.huffingtonpost.com/author/nk-319|title=Natasha Koifman {{!}} Huffington Post|website=huffingtonpost.com|access-date=2016-10-25}} co-hosts a weekly podcast with Taylor Kaye called The F Words and provides regular commentary on Entertainment Tonight.{{Citation|last=NKPRToronto|title=ET Canada: Natasha Koifman on powerful women in Hollywood|date=2015-07-10|url=https://www.youtube.com/watch?v=PRNlquNscSk|access-date=2016-10-25}} As one of the first tastemakers to be featured on the internationally renowned fashion platform The Coveteur,{{cite web|url=http://coveteur.com/2013/06/02/natasha-koifman/|title=Natasha Koifman|website=Coveteur|access-date=2016-10-25}} her signature high-style aesthetic and business savvy have been profiled in leading publications including Marie Claire,{{cite web|url=http://www.marieclaire.com/career-advice/features/a15077/natasha-koifman-nkpr/|title=My Uniform Secret. How Wearing All Black to Work Every Day Saved My Career|last=|first=|date=|website=marieclaire.com/|publisher=Marie Claire|access-date=2016-10-25}} FASHION,{{Cite news|url=http://fashionmagazine.com/culture/parties/tiff-2014-artists-for-peace-and-justice/|title=TIFF 2014: Toronto's top socials hit Casa Loma for the annual Artists for Peace and Justice gala|date=2014-09-10|newspaper=FASHION Magazine|language=en-US|access-date=2016-10-25}} the Globe and Mail,{{Cite news|url=https://www.theglobeandmail.com/report-on-business/careers/career-advice/life-at-work/taking-a-leap-to-start-my-own-pr-business/article17643333/|title=Taking a leap to start my own PR business|newspaper=The Globe and Mail|access-date=2016-10-25}} National Post,{{Cite news|url=http://business.financialpost.com/entrepreneur/the-changing-role-of-public-relations-firms|title=The new Mad Men: How public relations firms have emerged from the shadows|newspaper=Financial Post|access-date=2016-10-25}} Canadian Living and Chatelaine.{{Cite news|url=http://www.chatelaine.com/home-decor/tour-nkpr-owner-natasha-koifmans-glamourous-living-room-chatelaine-day-on-cityline/|title=Tour NKPR owner Natasha Koifman's {{sic|glamou|rous|nolink=y}} living room: Chatelaine Day on Cityline! - Chatelaine|date=2012-08-14|newspaper=Chatelaine|language=en-US|access-date=2016-10-25}}

In July 2021, Natasha Koifman became the first North American publicist to license her name to a condominium.{{cite news |title=Toronto Star |url=https://www.thestar.com/entertainment/opinion/2021/07/28/a-toronto-first-a-condo-named-after-a-publicist-natasha-koifman-lends-her-name-to-natasha-the-residences.html?rf |date=July 28, 2021}} [https://natasharesidences.com/ Natasha The Residences] is a 47-storey high-rise located at 263 Adelaide St. W.  in Toronto's cultural district steps from where Natasha opened the first NKPR office in 2002.{{cite news |title=National Post |url=https://nationalpost.com/life/homes/47-storey-fashion-forward-condominium-coming-to-john-and-adelaide}}  Presented by luxury builder, [https://lanterradevelopments.com/ Lanterra Developments] and designed in collaboration with [https://www.studiomunge.com/ Studio Munge], the building's fashion-forward design looks, feels and behaves like Natasha's private Toronto residence and is targeted to sophisticated urbanites looking for an integrated space in which they could live, work and play.{{cite web |title=Real Estate News Exchange |url=https://renx.ca/lanterra-natasha-condos-hectic-toronto-development-pace/}}{{cite news |title=WWD |url=https://wwd.com/eye/lifestyle/nkpr-founder-helps-design-toronto-residential-project-1234889304/}} 

{{Reflist}}

• [https://nkpr.net/ NKPR Website]

Category:Digital media organizations

Category:Public relations companies of Canada

Category:Public relations companies of the United States