Naked Apartments

NakedApartments.com launched out of beta in March 2010.{{cite web |last=Tennery |first=Amy |url=http://ny.therealdeal.com/newyork/articles/%E2%80%98naked-apartments%E2%80%99-web-site-unveiled |title=Naked Apartments Web Site Unveiled |publisher=Korangy Publishing Inc. |date=2010-03-01 |access-date=2012-01-09 }}{{dead link|date=February 2018 |bot=InternetArchiveBot |fix-attempted=yes }} At that time it provided a reverse search tool, where brokers and landlords compete for renters by sending listings and offers to registered users of the site.{{cite web |last=Rao |first=Leena |url=https://techcrunch.com/2010/02/26/naked-apartments-attempts-to-ease-the-apartment-hunt-for-new-yorkers/ |title=Naked Apartments Attempts To Ease The Apartment Hunt For New Yorkers |publisher=AOL |date=2010-02-26 |access-date=2012-01-09}} Renters could also browse available apartments, which were ranked by an algorithm, and read broker reviews posted from other renters.{{cite web |last=Voien |first=Guelda |url=http://www.observer.com/2010/real-estate/got-screwed-your-last-apartment-get-naked/ |archive-url=https://web.archive.org/web/20100926002446/http://www.observer.com/2010/real-estate/got-screwed-your-last-apartment-get-naked |url-status=dead |archive-date=2010-09-26 |title=Got Screwed on Your Last Apartment? Get Naked, People |publisher=The New York Observer |date=2010-09-23 |access-date=2012-01-09}} The company's primary competitor at the time was Craigslist.

Craines New York, a publication of Crain Communications, reported that Naked Apartments had reached profitability in 2011.{{cite web|last=Fung|first=Amanda|url=http://www.crainsnewyork.com/article/20111120/REAL_ESTATE/311209978 |title=Rental Websites are Hot Properties |publisher=Crains |date=2011-11-20 |access-date=2012-01-09}}

In January 2012, Naked Apartments created an interactive list, called The Hall of Fame, to help renters choose reliable rental agents. Naked Apartments does not charge the agents who make their list. The list is free for renters to access.{{cite web|last=Steele|first=Tara|url=http://agbeat.com/cities/new-york-city/new-york-city-startup-adds-transparency-to-apartment-search/ |title=New York City Startup Brings Transparency to Apartment Search |publisher=AGBeat |date=2012-01-20 |access-date=2012-02-29}}

In 2013 the site introduced "Showings on Demand", which was at the time the first online on-demand service in real estate. When renters see an apartment on Naked Apartments, they pick a convenient time to see it, and Naked Apartments finds a qualified agent who is available.{{cite web |last=Polsky |first=Sara |url=http://ny.curbed.com/archives/2013/07/11/naked_apartments_offering_uberlike_option_for_renters.php |title=Naked Apartments Offering 'Uber-like' Option for Renters |publisher=Curbed |date= 11 July 2013|access-date=2013-07-11}}

Naked Apartments was nominated for a Webby Award in the Real Estate Category along with Zillow, Trulia, HotPads.com and The New York Times."Webby Awards Nominees – Real Estate" [http://www.webbyawards.com/webbys/current.php?season=14#webby_entry_real_estate 14th Annual Webby Awards Nominees] {{webarchive|url=https://web.archive.org/web/20100421181147/http://www.webbyawards.com/webbys/current.php?season=14 |date=2010-04-21 }}, The Webby Awards, Inc., retrieved 2012-01-09 The company was listed second, after Move (company), as a top Apartment-Hunting Website by Time Out.{{cite web |last=Drybread |first=Kristen |url=http://newyork.timeout.com/shopping-style/apartments-home-design/1261109/the-best-apartment-hunting-websites-and-apps/ |title=The Best Apartment-Hunting Websites and Apps |publisher=Time Out New York |date=2011-04-26 |access-date=2012-01-09}}

• Craigslist
• Zillow
• Rent.com
• MyNewPlace

{{Reflist|33em}}

• [http://www.nakedapartments.com Official website]

{{Online real estate databases}}

Category:Online real estate databases

Category:Real estate companies established in 2010

Category:Internet properties established in 2010

Category:2016 mergers and acquisitions

Category:American real estate websites

Category:2010 establishments in New York City