Nana Yaa Serwaa Sarpong
{{short description|Ghanaian media personality and entrepreneur}}
{{Infobox person
| name = Nana Yaa Serwaa Sarpong
| image =
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| birth_name =
| birth_date = {{Birth date |1983|06|30|df=y}}
| birth_place = Kumasi, Ghana
| nationality = Ghanaian
| education = University of Ghana Business School, Mountcrest University College, Ghana Communication Technology University
| alma_mater = Anhalt University
| occupation = Media personality, entrepreneur
| years_active = 1999–present
| spouse =
| partner =
}}
Nana Yaa Serwaa Sarpong is a Ghanaian media personality and entrepreneur who was a programs and channels manager at Crystal TV and Multimedia Group.{{Cite web |date=2020-01-01 |title=Nana Yaa Sarpong wins Media Personality of the Year |url=https://www.myjoyonline.com/news/national/nana-yaa-sarpong-wins-media-personality-of-the-year/ |access-date=2020-07-25 |website=MyJoyOnline |language=en-US}} Currently, Nana Yaa Serwaa Sarpong is the General manager of EIB English and Akan Cluster which comprises Starr Fm, GHOne TV, Kasapa FM and Agoo TV.{{Cite web |date=2023-11-07 |title=EIB Network Appoints Nana Yaa Serwaa Sarpong as General Manager |url=https://dailyguidenetwork.com/eib-network-appoints-nana-yaa-serwaa-sarpong-as-general-manager/ |access-date=2023-11-13 |website=DailyGuide Network |language=en-US}}{{Cite web |date=2023-11-07 |title=EIB Network Appoints Nana Yaa Serwaa Sarpong as General Manager |url=https://dailyguidenetwork.com/eib-network-appoints-nana-yaa-serwaa-sarpong-as-general-manager/ |access-date=2025-03-13 |website=DailyGuide Network |language=en-US}}
Education
Nana Yaa studied at Yaa Asantewaa Girls' Senior High School in Kumasi where she developed a keen interest in the media space. She was the host of a youth talk show "Conscious Vibes" which discussed social issues and challenges impacting the lives of young people. The show grew and extended unto Fox Fm in Kumasi where she co-hosted it with Opoku Opare.{{Cite web|date=2020-03-14|title=Nana Yaa Serwaa Sarpong To Speak @ Ignite Accra 2020|url=https://dailyguidenetwork.com/nana-yaa-serwaa-sarpong-to-speak-ignite-accra-2020/|access-date=2020-07-25|website=DailyGuide Network|language=en-US}}
Nana Yaa Serwaa Sarpong holds a joint MBA International Trade degree from Anhalt University, Germany and Ghana Communication Technology University, Ghana. She also holds an LLB Laws Degree from Mountcrest University College, Ghana. Nana Yaa possesses a BSc. Business Administration Degree from the University of Ghana Business School and a Chartered Postgraduate Diploma in Marketing from CIM UK.{{Cite web |date=2022-10-04 |title=Under 40 Awards Honours Nana Yaa Serwaa Sarpong |url=https://dailyguidenetwork.com/under-40-awards-honours-nana-yaa-serwaa-sarpong/ |access-date=2022-11-08 |website=DailyGuide Network |language=en-US}}
Career
She started her career at Fontonfrom TV in 1999 and moved on to manage multiple TV stations like the three Crystal TV FTA Channels and Multimedia Group's Cine Afrik, 4Kids, The Jesus Channels, Joy prime until 2019.
Nana Yaa joined the Kludjeson International Group to lead, launch and manage Ghana’s first locally branded and assembled PC Brand in Ghana, as Project Manager of AKA Computers from 2006 to 2007.
In 2011, Nana Yaa Serwaa Sarpong joined Multimedia Group Ltd as Channel Manager of three brands: Cine Afrik, The Jesus Channel and 4KIDS Channel. All three channels eventually merged into Joy Prime Channel, which she set up and managed since March 2015.{{Cite web |date=2016-08-25 |title=Joy Prime Picks 6 Awards At 2016 Kids Choice Awards |url=https://dailyguidenetwork.com/joy-prime-picks-6-awards-at-2016-kids-choice-awards/ |access-date=2022-11-08 |website=DailyGuide Network |language=en-US}} Her channels were nominated for several awards and won over 14 awards recognising the channels' brand strength, programs and partnerships with key events in Ghana.{{Cite web |last=Online |first=Peace FM |title=Nana Yaa Serwaa Sarpong Honoured At Ghana Peace Awards |url=https://www.peacefmonline.com/pages/showbiz/news/201611/296890.php |access-date=2022-11-08 |website=Peace Fm Online - Ghana news}}{{Cite web |title=MultiTV's Joy Prime wins 5 top awards |url=https://www.modernghana.com/entertainment/32010/multitvs-joy-prime-wins-5-top-awards.html |access-date=2022-11-08 |website=Modern Ghana |language=en}}
She is now into consultancy and management of her NGO, League of Extraordinary Women. Nana Yaa Serwaa Sarpong is the owner and chief executive officer for Elohay Group, which specialises in trade, business process outsourcing, management of media platforms, advertising and events management.
Awards
- Best in Consultancy and Professional Service - Forty Under 40 Awards Ceremony, 2020 {{Cite web |title=2020 Forty under 40 Awards: Nana Yaa Serwaa Sarpong honoured for her excellence in business - MyJoyOnline |url=https://www.myjoyonline.com/2020-forty-under-40-awards-nana-yaa-serwaa-sarpong-honoured-for-her-excellence-in-business/ |access-date=2025-02-28 |website=www.myjoyonline.com |language=en-US}}
- Lifetime Achievement Citation for Excellence in Media Management Award - Radio and Television Personality (RTP) Awards, 2023.{{Cite web |date=2024-02-05 |title=RTP Honours Nana Yaa Serwaa Sarpong with Lifetime Achievement Award |url=https://dailyguidenetwork.com/rtp-honours-nana-yaa-serwaa-sarpong-with-lifetime-achievement-award/ |access-date=2025-02-28 |website=DailyGuide Network |language=en-US}}
- Media Personality of the Year Award - Ghana Leadership Awards, 2019 {{Cite web |title=Nana Yaa Sarpong wins Media Personality of the Year - MyJoyOnline |url=https://www.myjoyonline.com/nana-yaa-sarpong-wins-media-personality-of-the-year/ |access-date=2025-03-13 |website=www.myjoyonline.com |language=en-US}}
- Female Entrepreneur of the Year - Africa Women Economic and Leadership Forum and Awards (AWELFA) 2023, Cameroon {{Cite web |date=2023-02-03 |title=Nana Yaa Serwaa Sarpong Honoured in Cameroon |url=https://dailyguidenetwork.com/nana-yaa-serwaa-sarpong-honoured-in-cameroon/ |access-date=2025-03-13 |website=DailyGuide Network |language=en-US}}
- Top 100 Achiever Alumini Award - Ghana Communication Technology University and Anhalt University, Germany {{Cite web |last=Debrah |first=Ameyaw |date=2023-02-01 |title=Ghana's Nana Yaa Serwaa Sarpong honoured as Female Entrepreneur of the Year at AWELFA 2023 - AmeyawDebrah.com |url=https://ameyawdebrah.com/ghanas-nana-yaa-serwaa-sarpong-honoured-as-female-entrepreneur-of-the-year-at-awelfa-2023/ |access-date=2025-03-13 |language=en-US}}
- Media Personality of the Year - Ghana Leadership Awards, 2019
- Outstanding Channel Manager - C-BAZE Awards 2018{{Cite web |last=Debrah |first=Ameyaw |date=2023-02-01 |title=Ghana's Nana Yaa Serwaa Sarpong honoured as Female Entrepreneur of the Year at AWELFA 2023 - AmeyawDebrah.com |url=https://ameyawdebrah.com/ghanas-nana-yaa-serwaa-sarpong-honoured-as-female-entrepreneur-of-the-year-at-awelfa-2023/ |access-date=2025-03-13 |language=en-US}}
- Outstanding Contribution to Kids Television and Entertainment - Ghana Kids Choice Awards, 2016
- Best in Marketing & Communications - Forty Under 40 Awards Ceremony, 2022 {{Cite web |last=Awal |first=Mohammed |date=2022-10-04 |title=Under 40 young entrepreneurs, business leaders recognised |url=https://thebftonline.com/2022/10/04/under-40-young-entrepreneurs-business-leaders-recognised/ |access-date=2025-03-13 |website=The Business & Financial Times |language=en-GB}}
- Extraordinary leadership achievements and contribution to Ghana’s Media landscape and Social Change - Ghana Peace Awards, 2016
- Contribution to Social Impact & Development - Humanitarian Awards Global, 2021 {{Cite web |date=2021-09-27 |title=Nana Yaa Sarpong Honoured With Humanitarian Award |url=https://dailyguidenetwork.com/nana-yaa-sarpong-honoured-with-humanitarian-award/ |access-date=2025-03-13 |website=DailyGuide Network |language=en-US}}
References
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Category:Ghanaian women journalists
Category:Yaa Asantewaa Girls' Senior High School alumni
Category:Ghanaian businesspeople
Category:Ghanaian television journalists