Nastya Ivleeva

Ivleeva was born on March 8, 1991, in the village of Razmetelevo, Leningrad Oblast. After finishing school, she entered the Faculty of Advertising and Public Relations at the St Petersburg State University. Back then, she used to work as a manicurist and hostess at entertainment venues. In 2015, Ivleeva moved to Moscow, where she got a job as a car dealership manager and entered Ostankino TV school of television.{{Cite news|title=Настя Ивлеева — биография, фото, последние статьи и новости {{!}} Журнал OK!|url=http://www.ok-magazine.ru/stars-index/66625-nastya-ivleeva|work=Журнал OK!|accessdate=2018-02-09|language=en}}

In 2013, she started an Instagram blog. Ivleeva's first publications were devoted to sports{{Cite news|title=Арсений Бородин и Настя Ивлеева: "Приходится ругаться из-за работы" {{!}} StarHit.ru|url=http://www.starhit.ru/interview/arseniy-borodin-i-nastya-ivleeva-prihoditsya-rugatsya-iz-za-rabotyi-127024/|accessdate=2018-02-09|language=ru}}{{Cite web|url=https://7days.ru/news/arseniy-borodin-rasstalsya-so-zvezdoy-shou-orel-i-reshka.htm|title=Арсений Бородин расстался со звездой шоу "Орел и Решка" - 7Дней.ру|publisher=7Дней.ру|language=ru|access-date=2018-02-09}} until later on, she began shooting short humorous videos.{{Cite news|title=10 фактов о новой ведущей "Орла и решки" Насте Ивлеевой|author=|url=http://ru.hellomagazine.com/kino-i-televidenie/teleshou/19676-10-faktov-o-novoy-vedushcey-orla-i-reshki-naste-ivleevoy.html|work=Hello|date=|access-date=2018-02-09}} As of April 2021, her main account on Instagram (_agentgirl_) counts over 18 million followers, while her second and more personal page (nastyaivleeva) has over 7.1 million followers. On TikTok, Ivleeva's audience amounts to 6.1 million followers. Also, Ivleeva has a YouTube channel with over 4.13 million subscribers. The content includes lifestyle and travel vlogs, AGENTSHOW talk-show{{Cite web|last=Колядная|first=Аня|title=AGENTSHOW: Настя Ивлеева запустила собственное шоу — www.ellegirl.ru|url=https://www.ellegirl.ru/articles/agentshow-nastya-ivleeva-zapustila-sobstvennoe-shou/|access-date=2021-09-02|website=www.ellegirl.ru|language=ru}} premiered in 2018, and Z.B.S. SHOW (abbreviation in Russian for Stars. Grandmas. Bets).{{cite web | url=https://ru.hellomagazine.com/zvezdy/novosti-o-zvezdakh/37596-nastya-ivleeva-zapuskaet-novoe-shou-na-youtube.html | title=Настя Ивлеева запускает новое шоу на YouTube, HELLO! Russia | date=29 June 2020 }} launched in the summer of 2020. All video production on the channel is supervised by Ivleeva personally.

She was the sixth-highest Russian earner on Instagram in 2020.{{Cite news |title= Most successful Instagram bloggers by earnings in Russia from May 2019 to April 2020 |work=Statista |url=https://www.statista.com/statistics/1166573/highest-earning-instagram-bloggers-in-russia/}}

In December 2023, she organized the "Almost Naked Party" that led to extensive criticism from Russian government sources and Russian conservative activists, leading to Ivleeva to issue two apology videos.{{cite news |url=https://www.nytimes.com/2023/12/28/world/europe/russia-naked-celebrities-party.html |title='Almost Naked' Party in Moscow Angers Russian Conservatives |work=The New York Times |first=Anatoly |last=Kurmanaev |date=December 28, 2023 }}{{cite news |title=Russian Pop Stars Apologize On-Camera After 'Naked' Party Sparks Conservative Uproar |url=https://www.themoscowtimes.com/2023/12/26/russian-pop-stars-apologize-on-camera-after-naked-party-sparks-conservative-uproar-a83573 |work=The Moscow Times |date=26 December 2023 |language=en}}

In the fall of 2016, Nastya Ivleeva, together with blogger Eldar Dzharakhov and the host of This is Horosho web series Stas Davydov became the hosts of the reality show «Можно всё» (Everything is Possible), on the U channel.{{Cite web|url=https://www.vokrug.tv/person/show/anastasiya_ivleeva/|title=Анастасия Ивлеева, Ведущая: фото, биография, фильмография, новости - Вокруг ТВ.|publisher=Вокруг ТВ|language=en|access-date=2018-02-09}}

In the spring of 2017, Ivleeva was invited to host the Ukrainian TV show, Oryol i Reshka. Perezagruzka (Heads and Tails. Reload) aired in Ukraine on the Inter TV channel, and on the Friday! channel, which is owned by the Gazprom-Media holding in Russia. Her co-host was Ukrainian DJ and showman Anton Ptushkin.{{cite web|url=http://www.wday.ru/stil-zhizny/novosty/nastya-ivleeva-priznalas-kak-popala-v-orel-i-reshka/|title=Настя Ивлеева призналась, как попала в "Орел и решка"|publisher=Woman's Day|date=2017-11-01}}{{cite web|url=https://kp.ua/culture/569068-v-shou-orel-y-reshka-novye-veduschye-paren-dy-dzhei-y-devushka-vydeobloher|title=В шоу "Орел и решка" - новые ведущие: парень-ди-джей и девушка-видеоблогер|publisher=КП в Украине|date=2017-03-06}} According to Ivleeva, it was her popularity on Instagram that paved the way to television.{{Cite news|title=Жизнь ради лайков: Как устроен российский инстаграм|author=|url=http://www.wonderzine.com/wonderzine/entertainment/entertainment/228812-russian-instagram|work=Wonderzine|date=|access-date=2018-02-09}} At the end of 2018, the project has reached its culmination, and Nastya Ivleeva announced her retirement from the show.{{Cite news|title=Настя Ивлеева со слезами на глазах сообщила об уходе из проекта "Орел и Решка. Перезагрузка"|author=|url=https://teleprogramma.pro/news/485275/|work=teleprogramma.pro|date=|access-date=}}

At the end of September 2017, Ivleeva, together with Ida Galich, hosted the red carpet of the 5th MusicBox-2017 Real Award ceremony.

In 2018, she co-hosted the MUZ-TV Music Awards, taking the role that had long been performed by Lera Kudryavtseva. Ivleeva was also the host of New Radio's Major League award.

In 2019, Ivleeva returned to Oryol i Reshka for a special season called Ivleeva VS Bednyakov, where her co-host was Andrey Bednyakov, Ukrainian actor and TV presenter.{{cite web|url=https://www.starhit.ru/novosti/nastya-ivleeva-i-andrey-bednyakov-vernulis-v-shou-orel-i-reshka-184853/|title=Настя Ивлеева и Андрей Бедняков вернулись в шоу "Орел и решка"|publisher=starhit.ru|date=}} In the summer of 2020, she made another come-back as the show's host after 690 thousand comments were left under the TV channel's publication asking to bring Ivleeva back to the project.

In February 2019, the Friday! channel premiered a new sitcom, Tourist Police, starring Nastya Ivleeva.{{Cite web |url=https://afisha.tut.by/news/anews/621827.html |title=Настя Ивлеева в главной роли сериала "Туристическая полиция": трейлер |access-date=2021-07-15 |archive-date=2021-01-23 |archive-url=https://web.archive.org/web/20210123092637/https://afisha.tut.by/news/anews/621827.html |url-status=dead }} Actors Mikhail Bashkatov, Sergei Pioro and Alexander Lyapin joined her in the cast.

In 2019, Ivleeva received two Russian television industry awards, TEFI. She was recognised in the categories ‘Best host of prime-time entertainment show’ and ‘Best prime-time entertainment talk show.{{Cite web|title=Блогер Анастасия Ивлеева получила премию ТЭФИ|url=https://www.vedomosti.ru/technology/news/2019/10/02/812694-tefi|access-date=2021-09-02|website=Ведомости|date=2 October 2019 |language=ru}} The second award was given for the Agent Show programme (aired on the Friday! channel) which bypassed, among others, Secret for a Million (NTV) and Tonight (Channel One). Agent Show, the television version of the YouTube project, AGENTSHOW, had been broadcast on the Friday! channel since February 2019.https://tricolortvmag.ru/article/canals/2019-02-03-agent-shou-s-nastey-ivleevoy-teper-na-kanale-pyatnitsa/ {{Bare URL inline|date=August 2024}}

Ivleeva has starred in commercials for the telecom operator Beeline and the cosmetics manufacturer MAC. In 2016, she appeared on the cover of Maxim magazine.{{cite web|url=http://www.maximonline.ru/devushki/stars/_article/anastasiya-ivleeva/|title=Смех ей к лицу! Звезда "Инстаграма" Анастасия Ивлеева|publisher=Maxim|date=2017-03-09}} On August 21, 2018, Russian journalist Yuri Dud released an interview with Nastya Ivleeva on his YouTube channel, vDud.{{Cite web|url=https://www.youtube.com/watch?v=_PbNqiWNlzQ|title=Ивлеева - про Элджея, секс и пластику / вДудь|author=вДудь|website=YouTube|date=21 August 2018 |access-date=2019-01-03}}

In September 2018, Nastya Ivleeva covered Cosmopolitan magazine,{{Cite web|url=https://peopletalk.ru/article/krasivo-oblozhku-kakogo-zhurnala-ukrasila-nastya-ivleeva/|title=Красиво! Обложку какого журнала украсила Настя Ивлеева?|author=peopletalk.ru|date=13 August 2018 |access-date=}} and in June 2019 — Glamour magazine{{Cite web|url=https://www.condenast.ru/portfolio/magazines/glamour/news/62033/|title=Настя Ивлеева – героиня обложки нового номера журнала Glamour|author=condenast.ru|access-date=|archive-date=2021-06-25|archive-url=https://web.archive.org/web/20210625075655/https://www.condenast.ru/portfolio/magazines/glamour/news/62033/|url-status=dead}} and in March 2021 - the Russian version of the Playboy magazine.

In the summer of 2019, Ivleeva endorsed the joint commercial campaign of the Russian retailer, Magnit, and American beverage manufacturer, Pepsi. As part of her ambassadorship, Nastya launched the Dance in Pepsi Style challenge on TikTok, which gained 100 million views.{{Cite web|last=LOYALTY|first=RETAIL &|title=Челлендж Магнита и Pepsi стал рекордсменом на TikTok|url=https://retail-loyalty.org/news/chellendzh-magnita-i-pepsi-stal-rekordsmenom-na-tiktok/|access-date=2021-09-02|website=Retail & Loyalty|date=25 July 2019 |language=ru}} In the same year, another collaborative project between PepsiCo and Nastya Ivleeva was launched within the Magnit stores chain, which saw her create limited edition Lay's chips.{{Cite web|title=PepsiCo и "Магнит" предложили покупателям повлиять на образ Насти Ивлеевой|url=https://www.sostav.ru/publication/kb-12-45619.html|access-date=2021-09-02|website=www.sostav.ru|language=ru}}

In 2020, Nastya Ivleeva appeared in the 33 Questions video, a project by Vogue Russia for their YouTube channel.{{Cite web|url=https://www.vogue.ru/fashion/ot-hedi-lamarr-do-kristiny-agilery-iz-chego-sostoit-video-33-voprosa-naste-ivleevoj|title=Настя Ивлеева примерила пять образов разных эпох для съемки Vogue|author=vogue.ru|date=13 November 2020 |access-date=}} In the same year, she starred in a commercial of the Russian telecom company, MTS.

During the lockdown implemented after the surge of the COVID-19 pandemic, Ivleeva launched a series of daily live streams on Instagram inviting famous guests as co-hosts. In May 2020, Instagram announced the list of accounts with the highest number of live stream viewers. Nastya Ivleeva appeared on that list, her best statistics having been recorded in April.{{Cite web|title=Instagram назвал самые популярные прямые эфиры в России|url=https://style.rbc.ru/repost/5eb50c379a79477602cfa8b4|access-date=2021-09-02|website=РБК Стиль}}

Also during the lockdown, Ivleeva launched a charity project to support small and medium-sized enterprises. The campaign was named Business will Live.{{Cite web|last=Оленькова|first=Анна|title=Благотворительный проект Насти Ивлеевой окажет поддержку малому бизнесу|url=https://rb.ru/news/ivleeva-business/|access-date=2021-09-02|website=Rusbase|date=12 May 2020 |language=ru}} Amidst the pandemic, she donated 1.5 million rubles to the charity foundations providing support to poor and severely ill people, as well as families with children in difficult living conditions. Part of the money was transferred to the Alliance of Doctors trade union, which provides protective gear to healthcare workers.{{cn|date=January 2025}}

In March 2021, Ivleeva appeared on the cover of the Russian Playboy magazine. The production and shooting were carried out by her team.

In the spring of 2021, Ivleeva became an apostle for a charity app Help, which was founded by actor Nikita Kukushkin and conducts targeted support for the elderly. In June 2021, Nastya will host MUZ-TV 2021 Music Awards together with journalist Ksenia Sobchak and actor Alexander Revva.

In 2016, Ivleeva starred in the video for Arseny Borodin's song Rodnaya.{{Cite web|title=Арсений Бородин оправдался за скандальное видео|url=https://dni.ru/showbiz/2016/12/9/355743.html|access-date=2021-09-02|website=Дни ру|date=9 November 2016 |language=ru}}{{Cite news|title=Настя Ивлеева сделала предложение Арсению Бородину|url=https://peopletalk.ru/article/nastya-ivleeva-sdelala-predlozhenie-arseniyu-borodinu/|work=PEOPLETALK|date=2016-12-02|access-date=2018-02-09|language=ru}} In 2017, she appeared in HammAli & Navai's music video for Do you Want Me to Come?{{Cite news|title=Настя Ивлеева снялась в клипе HammAli & Navai // PEOPLETALK|url=https://peopletalk.ru/article/eksklyuziv-peopletalk-ob-kogo-bet-tarelki-nastya-ivleeva/|work=PEOPLETALK|date=2017-12-13|access-date=2018-02-10|language=}} and Oleg Miami's If You are with Me.{{Cite news|title=Олег Майами сгорает от любви к Насте Ивлеевой {{!}} StarHit.ru|url=http://www.starhit.ru/novosti/oleg-mayami-sgoraet-ot-lyubvi-k-naste-ivleevoy-134960/|accessdate=2018-02-09|language=ru}} A year later, Ivleeva joined Ida Galich in her video Dima, as well as appeared in Elena Temnikova's Not Fashionable and Dima Bilan's Drunk Love. In May 2018, she covered Allj's single 360°.

After moving to Moscow, Ivleeva started dating Arseny Borodin, frontman of the Chelsea band. They had first met each other long before then, in 2011 in St. Petersburg.{{Cite web|url=https://wellnesso.ru/family/lichnaya-zhizn-anastasii-ivleevoy-borodin-mayami.html#borodin|title=Личная жизнь Анастасии Ивлеевой: Бородин, Майами и Птушкин|publisher=wellnesso.ru|access-date=2019-02-17}} In October 2017, they broke up.

On June 13, 2018, Ivleeva revealed her new boyfriend, musician Alexey Konstantinovich Uzenyuk, better known as Eldzhey (Элджей).{{Cite web|url=https://7days.ru/news/nastya-ivleeva-obyavila-ob-otnosheniyakh-s-izvestnym-reperom.htm|title=Настя Ивлеева объявила об отношениях с известным рэпером - 7Дней.ру|publisher=7Дней.ру|language=ru|access-date=2018-06-14}} In September 2019, news appeared of their marriage.{{Cite web|title=Рэпер Элджей женился на ведущей "Орла и решки" Ивлеевой|url=https://rg.ru/2019/09/05/reper-eldzhej-zhenilsia-na-vedushchej-orla-i-reshki-ivleevoj.html|access-date=2021-09-02|website=Российская газета|date=5 September 2019 }} In 2021, they divorced.

In 2019, Ivleeva received a three-year ban from travelling to Ukraine due to her visit to Crimea in 2017, a territory of Ukraine that has been under Russian occupation since 2014.{{Cite web|title=Телеведущую Ивлееву не пустили на Украину|url=https://www.vesti.ru/article/1386293|access-date=2021-09-02|website=vesti.ru|language=ru}}{{cite web|access-date=2019-03-23|title=В Україну не пропустили російську відеоблогерку Анастасію Івлєєву через незаконне відвідування Криму|url=https://dpsu.gov.ua/ua/news/v-ukrainu-ne-propustili-rosiysku-videoblogerku-anastasiyu-ivlvu-cherez-nezakonne-vidviduvannya-krimu/|publisher=Державна прикордонна служба України|language=uk}} She later signed an open letter condemning the Russian invasion of Ukraine in 2022.[https://www.bbc.com/russian/news-60507472 "Никому эта война не нужна". Десятки российских знаменитостей выступили против войны на Украине], BBC, February 24, 2022.

On 25 April 2024, a Moscow court imposed a 50,000-ruble ($560) fine on her, saying her social media posts calling for peace "discredited the military".{{Cite news|url=https://www.washingtonpost.com/world/2024/04/25/russia-ivleeva-actress-fined-social-media-ukraine/7fdd4296-02f9-11ef-8eac-39c6dcb59eb5_story.html|title=A Russian actress who called for peace was fined for hosting an 'almost naked' party|newspaper=Washington Post|access-date=2024-04-25}}

In May, Ivleeva celebrated her 33rd birthday in the occupied Donbas region.{{cite web|url=https://sport24.ru/lifestyle/news-643964-ivleyeva-otmetila-svoye-33-letiye-na-donbasse-ya-byla-na-linii-soprikosnoveniya-oshchushcheniye-zamiraniya-serdtsa/ |title=Ивлеева отметила свое 33-летие на Донбассе: «Интимный момент, не стала это афишировать» |language=ru |website=sport24.ru |access-date=2025-01-04}} Additionally, the blogger stated that she felt respect and admiration for Russian president Vladimir Putin; Ivleeva emphasized that she had always liked the Russian leader and never had moments of anger or resentment toward him.{{cite web|url=https://tolknews.ru/obsestvo/167981-chto-skazala-ivleeva-na-pervom-intervyu-posle-goloy-vecherinki/ |title=Ивлеева съездила на Донбасс и призналась в симпатии к Путину |language=ru |website=tolknews.ru |access-date=2025-01-04}}

{{Reflist}}

• [https://nastyaivleeva.ru/ Официальный сайт Насти Ивлеевой]
• [https://peopletalk.ru/article/na-nikh-nuzhno-podpisatsya-seksualnaya-i-smeshnaya-bloger-nastya-ivleeva/ На них нужно подписаться: сексуальная и смешная блогер Настя Ивлеева]
• [https://kp.ua/culture/572249-veduschaia-nastia-yvleeva-rasskazala-kak-popala-v-orel-y-reshku Ведущая Настя Ивлеева рассказала, как попала в «Орёл и решку»] — Комсомольская правда
• [https://www.cosmo.ru/editors/news/23-05-2017/novyy-vypusk-cosmopolitan-shopping-uzhe-v-prodazhe/#part1 Популярность в Instagram не поможет открыть все двери] — Cosmopolitan
• [https://mir24.tv/news/14929515/zvezda-instagram-nastya-ivleeva-ya-stala-populyarnoi-vsego-za-polgoda Звезда Instagram Настя Ивлеева: Я стала популярной всего за полгода] — Mir
• {{youTube|5K6ZIxmr3QM|Настя Ивлеева — Большое интервью в «Столе заказов»}} (RU.TV)
• {{youTube|oy5dstM0n2I|Воспользоваться золотой картой, чтобы купить квартиру и другие лайфхаки от Насти Ивлеевой}} (AvtoRadio)
• [https://www.nbcnews.com/news/world/russia-fines-actress-hosted-almost-naked-party-calls-peace-rcna149316 Russia fines actor who hosted 'almost naked' party over her calls for peace] — NBC News

{{Authority control}}

{{DEFAULTSORT:Ivleeva, Nastya}}

Category:Russian women television presenters

Category:1991 births

Category:Living people

Category:Russian YouTubers

Category:Russian bloggers

Category:Russian women bloggers

Category:Russian women activists

Category:Russian TikTokers

Category:Russian video bloggers

Category:People from Vsevolozhsky District