Netflix, Inc.

{{anchor|Founding and establishment}}

{{For timeline|Timeline of Netflix}}

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| caption4 = Fourth and current logo, used since 2014

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File:Marc Randolph by Gage Skidmore.jpg

File:Reed Hastings, Web 2.0 Conference.jpg

Netflix was founded by Marc Randolph and Reed Hastings on August 29, 1997, in Scotts Valley, California. Hastings, a computer scientist and mathematician, was a cofounder of Pure Software, which was acquired by Rational Software that year for $750 million, the then biggest acquisition in Silicon Valley history.{{cite news | url=https://www.inc.com/magazine/20051201/qa-hastings.html |title=How I Did It: Reed Hastings, Netflix | first=Reed | last=Hastings | author-link=Reed Hastings | work=Inc. | date=December 1, 2005}} Randolph had worked as a marketing director for Pure Software after Pure Atria acquired a company where Randolph worked. He was previously a co-founder of MicroWarehouse, a computer mail-order company as well as vice president of marketing for Borland.{{cite news | url=https://www.bizjournals.com/sanjose/news/2014/01/08/netflixs-first-ceo-on-reed-hastings.html | title=Netflix's first CEO on Reed Hastings and how the company really got started Executive of the Year 2013 | first=Jon | last=Xavier | work=American City Business Journals | date=January 9, 2014}}{{Cite news | url=https://www.nytimes.com/2019/09/15/business/media/netflix-chief-executive-reed-hastings-marc-randolph.html |archive-url=https://web.archive.org/web/20190915210802/https://www.nytimes.com/2019/09/15/business/media/netflix-chief-executive-reed-hastings-marc-randolph.html |archive-date=September 15, 2019 |url-access=subscription |url-status=live | title=Long Before 'Netflix and Chill,' He Was the Netflix C.E.O. | first=Nicole | last=Sperling | work=The New York Times | date=September 15, 2019}} Hastings and Randolph came up with the idea for Netflix while carpooling between their homes in Santa Cruz, California, and Pure Atria's headquarters in Sunnyvale.{{Cite book | url=https://books.google.com/books?id=sodDcL2yhsIC | title=Netflixed: The Epic Battle for America's Eyeballs | last=Keating | first=Gina | publisher=Penguin Books | date=October 11, 2012| isbn=978-1-101-60143-3 }} Patty McCord, later head of human resources at Netflix, was also in the carpool group.{{cite news |url=https://www.cnbc.com/2017/05/23/netflix-ceo-reed-hastings-on-how-the-company-was-born.html |title=Reed Hastings' story about the founding of Netflix has changed several times |first=Michelle| last=Castillo| date=May 23, 2017 |url-status=live | archive-url=https://web.archive.org/web/20171102211235/https://www.cnbc.com/2017/05/23/netflix-ceo-reed-hastings-on-how-the-company-was-born.html |archive-date=November 2, 2017}} Randolph admired Amazon and wanted to find a large category of portable items to sell over the Internet using a similar model. Hastings and Randolph considered and rejected selling and renting VHS as too expensive to stock and too delicate to ship. When they heard about DVDs, first introduced in the United States in early 1997, they tested the concept of selling or renting DVDs by mail by mailing a compact disc to Hastings's house in Santa Cruz. When the disc arrived intact, they decided to enter the $16 billion Home-video sales and rental industry. Hastings is often quoted saying that he decided to start Netflix after being fined $40 at a Blockbuster store for being late to return a copy of Apollo 13, a claim since repudiated by Randolph. Hastings invested $2.5 million into Netflix from the sale of Pure Atria.{{cite news | url=https://money.cnn.com/magazines/fsb/fsb_archive/2002/12/01/333870/ | title=The Great Race No startup has cashed in on the DVD's rapid growth more than Netflix. Now Blockbuster and Wal-Mart want in. Can it outrun its big rivals? | first=Alan | last=Cohen | work=CNN | date=December 1, 2002}} Netflix launched as the first DVD rental and sales website with 30 employees and 925 titles available—nearly all DVDs published.{{Cite news | url=https://qz.com/1248806/early-images-of-netflix-com-show-how-far-the-service-has-come-in-its-20-years/ | title=Early images of Netflix.com show how far the service has come in its 20 years | first=Ashley | last=Rodriguez | work=Quartz | date=April 14, 2018}}{{Cite news |url=https://www.wired.com/story/netflix-20th-anniversary/ |title=Netflix Is Turning 20—But Its Birthday Doesn't Matter |first1=Brian |last1=Barrett |first2=Jason |last2=Parham |first3=Brian |last3=Raftery |first4=Peter |last4=Rubin |first5=Angela |last5=Watercutter |magazine=Wired |date=August 29, 2017 |url-access=limited}} Randolph and Hastings met with Jeff Bezos, where Amazon offered to acquire Netflix for between $14 and $16 million. Fearing competition from Amazon, Randolph at first thought the offer was fair, but Hastings, who owned 70% of the company, turned it down on the plane ride home.{{Cite news | url=https://www.forbes.com/sites/hayleycuccinello/2019/09/17/netflix-cofounder-marc-randolph-memoir/ | title=Netflix Cofounder Marc Randolph On Why He Left, Becoming A Mentor And His Love Of Chaos | first=Hayley C. | last=Cuccinello | work=Forbes | date=September 17, 2019 | url-access=limited}}{{Cite news | url=https://www.cnbc.com/2019/09/21/why-netflix-co-founders-turned-down-jeff-bezos-to-buy-it.html | title=Why Netflix co-founders turned down Jeff Bezos' offer to buy the company | first=Jade | last=Scipioni | work=CNBC | date=September 21, 2019}}

Initially, Netflix offered a per-rental model for each DVD but introduced a monthly subscription concept in September 1999.{{cite news | first=Jeffrey M. | last=O'Brien | url=https://www.wired.com/2002/12/netflix-6/ | title=The Netflix Effect | magazine=Wired | date=December 1, 2002 | url-status=live | archive-url=https://web.archive.org/web/20130905045540/http://www.wired.com/wired/archive/10.12/netflix.html |archive-date=September 5, 2013 | url-access=limited}} The per-rental model was dropped by early 2000, allowing the company to focus on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.{{Cite news |url=https://www.cnbc.com/2020/09/22/how-netflix-almost-lost-the-movie-rental-wars-to-blockbuster.html | title=Netflix didn't kill Blockbuster — how Netflix almost lost the movie rental wars | first=Tom | last=Huddleston Jr. | work=CNBC | date=September 22, 2020}} In September 2000, during the dot-com bubble, while Netflix was suffering losses, Hastings and Randolph offered to sell the company to Blockbuster for $50 million. John Antioco, CEO of Blockbuster, thought the offer was a joke and declined, saying, "The dot-com hysteria is completely overblown."{{Cite news | url=https://www.businessinsider.com/blockbuster-ceo-passed-up-chance-to-buy-netflix-for-50-million-2015-7 | title=Blockbuster's CEO once passed up a chance to buy Netflix for only $50 million | first=Celena | last=Chong | work=Business Insider | date=July 17, 2015}}{{Cite news | url=https://www.inc.com/minda-zetlin/netflix-blockbuster-meeting-marc-randolph-reed-hastings-john-antioco.html | title=Blockbuster Could Have Bought Netflix for $50 Million, but the CEO Thought It Was a Joke | first=MINDA | last=ZETLIN | work=Inc. | date=September 20, 2019}} While Netflix experienced fast growth in early 2001, the continued effects of the dot-com bubble collapse and the September 11 attacks caused the company to hold off plans for its initial public offering (IPO) and to lay off one-third of its 120 employees.{{cite news | url=https://www.fastcompany.com/3056662/she-created-netflixs-culture-and-it-ultimately-got-her-fired | title=She Created Netflix's Culture And It Ultimately Got Her Fired | first=Vivian | last=Giang | work=Fast Company | date=February 17, 2016}}

File:Netflixenvelope.jpg (2005)|left|250x250px]]

DVD players were a popular gift for holiday sales in late 2001, and demand for DVD subscription services were "growing like crazy", according to chief talent officer Patty McCord.{{Cite news | url=https://hbr.org/2014/01/how-netflix-reinvented-hr | title=How Netflix Reinvented HR | first=Patty | last=McCord | author-link=Patty McCord | work=Harvard Business Review | date=September 2014}} The company went public on NASDAQ under the ticker symbol NFLX on May 29, 2002, selling 5.5 million shares of common stock at US$15.00 per share.{{Cite press release | url=https://ir.netflix.net/investor-news-and-events/financial-releases/press-release-details/2002/Netflix-Announces-Initial-Public-Offering/default.aspx | title=Netflix Announces Initial Public Offering | date=May 22, 2002}} In 2003, Netflix was issued a patent by the U.S. Patent and Trademark Office to cover its subscription rental service and several extensions.{{Cite web|url=https://www.cnet.com/culture/netflix-sews-up-rental-patent/|title=Netflix sews up rental patent|first=Jim|last=Hu|website=CNET|date=June 24, 2003 }} Netflix posted its first profit in 2003, earning $6.5 million on revenues of $272 million; by 2004, profit had increased to $49 million on over $500 million in revenues.{{cite news | url=https://www.nbcnews.com/id/wbna19902836 | title=Netflix lowers its online DVD rental fees | agency=Associated Press | via=NBC News | date=July 22, 2007}} In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day.{{Cite news | url=https://www.economist.com/business/2005/07/07/movies-to-go | title=Movies to go | newspaper=The Economist | date=July 7, 2005 | url-status=live | archive-url=https://web.archive.org/web/20081206232113/http://www.economist.com/displaystory.cfm?story_id=4149765 | archive-date=December 6, 2008}}

In 2004, Blockbuster introduced a DVD rental service, which not only allowed users to check out titles through online sites but allowed for them to return them at brick and-mortar stores. By 2006, Blockbuster's service reached two million users, and while trailing Netflix's subscriber count, was drawing business away from Netflix. Netflix lowered fees in 2007. While it was an urban legend that Netflix ultimately "killed" Blockbuster in the DVD rental market, Blockbuster's debt load and internal disagreements hurt the company.{{cite web | url=https://www.cnbc.com/2020/09/22/how-netflix-almost-lost-the-movie-rental-wars-to-blockbuster.html | title=Netflix didn't kill Blockbuster — how Netflix almost lost the movie rental wars | first=Tom | last=Huddleston Jr. | work=CNBC | date=September 22, 2020}}

On April 4, 2006, Netflix filed a patent infringement lawsuit in which it demanded a jury trial in the U.S. District Court for the Northern District of California, alleging that Blockbuster's online DVD rental subscription program violated two patents held by Netflix. The first cause of action alleged Blockbuster's infringement of copying the "dynamic queue" of DVDs available for each customer, Netflix's method of using the ranked preferences in the queue to send DVDs to subscribers, and Netflix's method permitting the queue to be updated and reordered.{{US patent reference|number=7024381|y=2006|m=04|d=04|inventor=Hastings; W. Reed (Santa Cruz, CA), Randolph; Marc B. (Santa Cruz, CA), Hunt; Neil Duncan |title=Approach for renting items to customers}} The second cause of action alleged infringement of the subscription rental service as well as Netflix's methods of communication and delivery.{{US patent reference|number=6584450|y=2003|m=06|d=24|inventor=Hastings; W. Reed (Santa Cruz, CA), Randolph; Marc B. (Santa Cruz, CA), Hunt; Neil Duncan (Mountain View, CA) |title=Method and apparatus for renting items}} The companies settled their dispute on June 25, 2007; terms were not disclosed.{{cite news | url=https://www.hollywoodreporter.com/business/business-news/blockbuster-shutter-282-stores-year-141125/ | title=Blockbuster to shutter 282 stores this year | last=Bond | first=Paul | work=The Hollywood Reporter | date=June 29, 2007 |url-status=live |archive-url=https://web.archive.org/web/20100221131431/http://www.hollywoodreporter.com/hr/content_display/business/news/e3ia59ea0b884067a222dbb829223af9832 | archive-date=February 21, 2010}}{{Cite news | url=https://www.nytimes.com/2007/06/28/technology/28video.html |archive-url=https://web.archive.org/web/20070701093734/http://www.nytimes.com/2007/06/28/technology/28video.html |archive-date=July 1, 2007 |url-status=live | title=Blockbuster Settles Fight With Netflix | agency=Reuters | work=The New York Times | date=June 28, 2007 | url-access=limited}}{{Cite news | url=https://www.engadget.com/2007-06-27-netflix-blockbuster-settle-patent-dispute.html | title=Netflix, Blockbuster settle patent dispute | first=Nilay | last=Patel | work=Engadget | date=June 27, 2007}}{{Cite news | url=https://arstechnica.com/tech-policy/2007/06/blockbuster-and-netflix-settle-patent-battle/ | title=Blockbuster and Netflix settle patent battle | first=JACQUI | last=CHENG | work=Ars Technica | date=June 27, 2007}}

On October 1, 2006, Netflix announced the Netflix Prize, $1,000,000 to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%. On September 21, 2009, it awarded the $1,000,000 prize to team "BellKor's Pragmatic Chaos".{{cite web | url=https://www.netflixprize.com/ | title=Netflix Prize Website | url-status=live | archive-url=https://web.archive.org/web/20061210022309/http://netflixprize.com/ |archive-date=December 10, 2006}} Cinematch, launched in 2000, is a recommendation system that recommended movies to its users, many of which they might not ever had heard of before.{{Cite news | url=https://www.thrillist.com/entertainment/nation/the-netflix-prize | title=The Netflix Prize: How a $1 Million Contest Changed Binge-Watching Forever | first=Dan | last=Jackson | work=Thrillist | date=July 7, 2017}}{{Cite news | url=https://www.wired.com/2009/09/how-the-netflix-prize-was-won/ | title=How the Netflix Prize Was Won | first=Elliott | last=Van Buskirk | magazine=Wired | date=September 22, 2009 | url-access=limited}}

Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby. In late 2006, Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters.{{cite news | url=https://www.marketplace.org/2006/12/08/netflix-expands-indie-film-biz/ | title=Netflix expands indie film biz |last=Dornhelm | first=Rachel |date=December 8, 2006 | work=Marketplace | publisher=American Public Media |url-status=live |archive-url=https://web.archive.org/web/20061210040727/http://marketplace.publicradio.org/shows/2006/12/08/AM200612081.html | archive-date=December 10, 2006}} Netflix closed Red Envelope Entertainment in 2008.{{cite news | url=https://www.smh.com.au/technology/netflix-shuts-movie-financing-arm-to-focus-on-core-20080724-3k3b.html | title=Netflix shuts movie financing arm to focus on core | last=Jesdanun | first=Anick | work=The Sydney Morning Herald | agency=Associated Press | date=July 23, 2008 | url-status=live | archive-url=https://web.archive.org/web/20080726232337/http://ap.google.com/article/ALeqM5iKwZUPaTeYqpyM5ombXf-AXxTVoAD923Q2G01 | archive-date=July 26, 2008}}{{cite news| url=https://www.hollywoodreporter.com/business/business-news/netflix-closing-red-envelope-116138/| title=Netflix closing Red Envelope | last=Goldstein| first=Gregg | date=July 22, 2008 | agency=Associated Press | work=The Hollywood Reporter | url-status=live | archive-url=https://web.archive.org/web/20141026212257/http://securethoughts.com/netflix-closing-the-red-envelope/ | archive-date=October 26, 2014| df=mdy-all}}

In January 2007, the company launched a streaming media service, introducing video on demand via the Internet. However, at that time it only had 1,000 films available for streaming, compared to 70,000 available on DVD.{{cite news | url=https://arstechnica.com/uncategorized/2007/01/8627/ | title=Netflix offers streaming movies to subscribers | url-status=live | archive-url=https://web.archive.org/web/20170902141413/https://arstechnica.com/uncategorized/2007/01/8627/ | archive-date=September 2, 2017 | date=January 16, 2007}} The company had for some time considered offering movies online, but it was only in the mid-2000s that data speeds and bandwidth costs had improved sufficiently to allow customers to download movies from the net. The original idea was a "Netflix box" that could download movies overnight, and be ready to watch the next day. By 2005, Netflix had acquired movie rights and designed the box and service. But after witnessing how popular streaming services such as YouTube were despite the lack of high-definition content, the concept of using a hardware device was scrapped and replaced with a streaming concept.{{cite news |url=https://www.vox.com/2017/9/13/16288364/streampunks-book-excerpt-youtube-netflix-pivot-video | title=The inside story of how Netflix transitioned to digital video after seeing the power of YouTube | first=Robert | last=Kyncl | work=Vox Media | url-status=live | archive-url=https://web.archive.org/web/20171223044036/https://www.recode.net/2017/9/13/16288364/streampunks-book-excerpt-youtube-netflix-pivot-video | archive-date=December 23, 2017 | date=September 13, 2017}}

In February 2007, Netflix delivered its billionth DVD, a copy of Babel to a customer in Texas.{{cite news |url=https://www.nbcnews.com/id/wbna17331123 | title=Netflix delivers 1 billionth DVD | agency=Associated Press | work=NBC News | date=February 25, 2007}}{{Cite news | url=https://www.reuters.com/article/netflix-billion-idUSN2333114720070226 | title=Texas woman takes one-billionth Netflix delivery | work=Reuters | date=February 26, 2007}} In April 2007, Netflix recruited ReplayTV founder Anthony Wood, to build a "Netflix Player" that would allow streaming content to be played directly on a television rather than a desktop or laptop.{{cite news | url=https://www.cnet.com/news/netflix-appoints-vp-of-internet-tv/ | title=Netflix appoints VP of Internet TV | first=Erica | last=Ogg | work=CNET | date=April 16, 2007}} Hastings eventually shut down the project to help encourage other hardware manufacturers to include built-in Netflix support, which would be spun off as the digital media player product Roku.{{Cite news | url=https://fortune.com/2012/11/01/rokus-anthony-wood-looks-beyond-the-box/ | title=Roku's Anthony Wood looks beyond the box | first=JP | last=MANGALINDAN | work=Fortune | date=November 1, 2012}}{{cite news | url=https://www.forbes.com/sites/angelauyeung/2019/12/16/how-billionaire-anthony-wood-quit-his-netflix-job-founded-roku-and-then-quadrupled-his-fortune-in-the-past-year/ | title=How Billionaire Anthony Wood Quit His Netflix Job, Founded Roku—And Then Quadrupled His Fortune In The Past Year | first=Angel | last=Au-Yeung | work=Forbes | date=December 31, 2019 | url-access=limited}}{{cite web |last=Carr |first=Austin |date=January 23, 2013 |title=Inside Netflix's Project Griffin: The Forgotten History Of Roku Under Reed Hastings |url=https://www.fastcompany.com/3004709/inside-netflixs-project-griffin-forgotten-history-roku-under-reed-hastings |url-status=live |archive-url=https://web.archive.org/web/20130123131157/https://www.fastcompany.com/3004709/inside-netflixs-project-griffin-forgotten-history-roku-under-reed-hastings |archive-date=2013-01-23 |access-date=21 June 2020 |website=Fastcompany}}

In January 2008, all rental-disc subscribers became entitled to unlimited streaming at no additional cost. This change came in a response to the introduction of Hulu and to Apple's new video-rental services.{{cite news | url=https://www.smh.com.au/technology/netflix-expands-internet-viewing-option-20080114-1lrq.html | title=Netflix Expands Internet Viewing Option | work=San Francisco Chronicle | agency=Associated Press | archive-url=https://web.archive.org/web/20080115195018/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fn%2Fa%2F2008%2F01%2F13%2Ffinancial%2Ff090113S93.DTL | archive-date=January 15, 2008 | url-status=live}}{{cite news | title=Netflix to lift limits on streaming movies | url=https://www.dailynews.com/2008/01/14/netflix-to-lift-limits-on-streaming-movies/ | publisher=Los Angeles Daily News | agency=Associated Press | date=January 14, 2008}}{{Page needed|date=March 2022}} In August 2008, the Netflix database was corrupted and the company was not able to ship DVDs to customers for 3 days, leading the company to move all its data to the Amazon Web Services cloud.{{cite news | url=https://about.netflix.com/en/news/completing-the-netflix-cloud-migration | title=Completing the Netflix Cloud Migration | work=Netflix | date=February 11, 2016}} In November 2008, Netflix began offering subscribers rentals on Blu-ray and discontinued its sale of used DVDs.{{cite news | url=https://www.washingtonpost.com/wp-dyn/content/article/2008/11/04/AR2008110401495.html | title=Netflix Stops Selling DVDs | first=Ian | last=Paul | newspaper=The Washington Post | date=November 5, 2008}} In 2009, Netflix streams overtook DVD shipments.{{Cite news | url=https://venturebeat.com/2009/02/24/netflix-streams-already-rushing-past-dvds-in-2009/ | title=Netflix streams already rushing past DVDs in 2009? | first=MG | last=Siegler | work=VentureBeat | date=February 24, 2009}}

On January 6, 2010, Netflix agreed with Warner Bros. to delay new release rentals 28 days prior to retail, in an attempt to help studios sell physical copies, and similar deals involving Universal Pictures and 20th Century Fox were reached on April 9.{{cite press release |url=https://www.warnerbros.com/news/press-releases/warner-bros-home-entertainment-and-netflix-announce-new-agreements-covering-availability |title=Warner Bros. Home Entertainment and Netflix Announce New Agreements Covering Availability of DVDs, Blu-ray and Streaming Content | publisher=Warner Bros. |date=January 6, 2010 |url-status=live |archive-url=https://web.archive.org/web/20161223063826/https://media.netflix.com/en/press-releases/warner-bros-home-entertainment-and-netflix-announce-new-agreements-covering-availability-of-dvds-blu-ray-and-streaming-content-migration-1| archive-date=December 23, 2016}}{{cite press release |url=https://www.prnewswire.com/news-releases/universal-studios-home-entertainment-and-netflix-announce-new-distribution-deals-for-dvds-blu-ray-and-streaming-content-90333639.html |title=Universal Studios Home Entertainment and Netflix Announce New Distribution Deals for DVDs, Blu-ray, Disney and Streaming Content | publisher=PR Newswire |date=April 9, 2010 |archive-url=https://web.archive.org/web/20110714065342/http://netflix.mediaroom.com/index.php?s=43&item=352 |archive-date=July 14, 2011 | url-status=live}}{{cite press release |url=http://www.prnewswire.com/news-releases/twentieth-century-fox-and-netflix-announce-comprehensive-strategic-agreement-that-includes-physical-and-digital-distribution-90333649.html |title=Twentieth Century Fox and Netflix Announce Comprehensive Strategic Agreement That Includes Physical and Digital Distribution | publisher=PR Newswire |date=April 9, 2010 |url-status=live |archive-url=https://web.archive.org/web/20161223071100/http://www.prnewswire.com/news-releases/twentieth-century-fox-and-netflix-announce-comprehensive-strategic-agreement-that-includes-physical-and-digital-distribution-90333649.html |archive-date=December 23, 2016}} In July 2010, Netflix signed a deal to stream movies of Relativity Media.{{cite news | url=https://www.reuters.com/article/us-netflix-idUSTRE6650Y220100706 | title=Netflix signs movie deal with Relativity Media | first=Sue | last=Zeidler | work=Reuters | date=July 6, 2010 | archive-url=https://web.archive.org/web/20150109002443/https://www.reuters.com/article/2010/07/06/us-netflix-idUSTRE6650Y220100706 |archive-date=January 9, 2015| url-status=live}} In August 2010, Netflix reached a five-year deal worth nearly $1 billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. The deal increased Netflix's annual spending fees, adding roughly $200 million per year. It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009.{{Cite news |title=Netflix to Stream Films From Paramount, Lions Gate, MGM |first=Brian |last=Stelter | work=The New York Times |date=August 10, 2010 |url=https://mediadecoder.blogs.nytimes.com/2010/08/10/netflix-to-stream-films-from-paramount-lionsgate-mgm/ | url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20100811224716/http://mediadecoder.blogs.nytimes.com/2010/08/10/netflix-to-stream-films-from-paramount-lionsgate-mgm/ |archive-date=August 11, 2010 }} On September 22, 2010, Netflix launched in Canada, its first international market.{{cite news | title=Netflix stumbles as it launches in Canada | url=https://www.thestar.com/entertainment/2010/09/22/netflix_stumbles_as_it_launches_in_canada.html | work=Toronto Star | date=September 10, 2010 | url-status=live | archive-url=https://web.archive.org/web/20141209182028/http://www.thestar.com/entertainment/2010/09/22/netflix_stumbles_as_it_launches_in_canada.html | archive-date=December 9, 2014}}{{cite news | title=Netflix launches Canadian movie service | url=https://www.cbc.ca/news/science/netflix-launches-canadian-movie-service-1.872505 | first=Peter | last=Nowak | work=CBC News | url-status=live |archive-url=https://web.archive.org/web/20160213070840/http://www.cbc.ca/news/technology/netflix-launches-canadian-movie-service-1.872505 |archive-date=February 13, 2016 }} In November 2010, Netflix began offering a standalone streaming service separate from DVD rentals.{{cite news | url=https://www.nytimes.com/2010/11/25/business/25netflix.html | title=Netflix's Move Onto the Web Stirs Rivalries | work=The New York Times | date=November 25, 2010 | last1=Arango | first1=Tim | last2=Carr | first2=David | pages=A1 | url-access=limited | url-status=live | archive-url=https://web.archive.org/web/20130723064040/http://www.nytimes.com/2010/11/25/business/25netflix.html?pagewanted=all | archive-date=July 23, 2013 | df=mdy-all }}

In 2010, Netflix acquired the rights to Breaking Bad, produced by Sony Pictures Television, after the show's third season, at a point where original broadcaster AMC had expressed the possibility of cancelling the show. Sony pushed Netflix to release Breaking Bad in time for the fourth season, which as a result greatly expanded the show's audience on AMC due to new viewers binging on the Netflix past episodes, and doubling the viewership by the time of the fifth season. Breaking Bad is considered the first such show to have this "Netflix effect".{{cite news |url=https://www.hollywoodreporter.com/features/breaking-bad-movie-aaron-paul-series-creator-revisiting-amc-show-1240406 |title='Breaking Bad' Returns: Aaron Paul and Vince Gilligan Take a TV Classic for a Spin in 'El Camino' |first=Rebecca |last=Keegan |work=The Hollywood Reporter |date=September 18, 2019}}

In January 2011, Netflix announced agreements with several manufacturers to include branded Netflix buttons on the remote controls of devices compatible with the service, such as Blu-ray players.{{Cite news |url=https://www.cnet.com/news/remote-controls-to-get-a-netflix-button/ |title=Remote controls to get a Netflix button | work=CNET | date=January 4, 2011 |url-status=live |archive-url=https://web.archive.org/web/20170314065730/https://www.cnet.com/news/remote-controls-to-get-a-netflix-button/ |archive-date=March 14, 2017}} By May 2011, Netflix had become the largest source of Internet streaming traffic in North America, accounting for 30% of traffic during peak hours.{{Cite news | url=https://techcrunch.com/2011/05/17/netflix-largest-internet-traffic/ | title=Netflix Now The Largest Single Source of Internet Traffic In North America | first=Erick | last=Schonfeld | work=TechCrunch | date=May 17, 2011}}{{Cite news | url=https://www.engadget.com/2011-05-17-study-finds-netflix-is-the-largest-source-of-internet-traffic-in.html | title=Study finds Netflix is the largest source of internet traffic in North America | first=Richard | last=Lawler | work=Engadget | date=May 17, 2011}}{{Cite news | url=https://www.washingtonpost.com/blogs/post-tech/post/netflix-biggest-driver-of-us-internet-traffic-puts-spotlight-on-broadband-pricing/2011/05/16/AFg3yg5G_blog.html | title=Netflix biggest driver of U.S. Internet traffic, puts spotlight on broadband pricing | first=Cecilia | last=Kang | newspaper=The Washington Post | date=May 17, 2011}}{{cite news |url=https://blogs.wsj.com/marketbeat/2011/05/04/time-warner-chief-things-like-netflix-are-welcome-additions/ |title=Time Warner Chief: 'Things Like Netflix are Welcome Additions' | last=Phillips | first=Matt | work=The Wall Street Journal |date=May 4, 2011 | url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20110907123433/http://blogs.wsj.com/marketbeat/2011/05/04/time-warner-chief-things-like-netflix-are-welcome-additions/ |archive-date=September 7, 2011}}

On July 12, 2011, Netflix announced that it would separate its existing subscription plans into two separate plans: one covering the streaming and the other DVD rental services.{{cite news | url=https://www.techhive.com/article/236576/netflix_price_hike_backlash_wont_last.html | title=Netflix: Price Hike Backlash Won't Last | first=Jared | last=Newman | work=International Data Group | date=July 26, 2011 | access-date=August 13, 2018 | archive-date=August 13, 2018 | archive-url=https://web.archive.org/web/20180813175049/https://www.techhive.com/article/236576/netflix_price_hike_backlash_wont_last.html | url-status=dead }}{{cite news | last=Reisinger | first=Don | url=https://www.cnet.com/home/smart-home/netflix-hikes-prices-adds-dvd-only-plan/ | title=Netflix hikes prices, adds DVD-only plan | work=CNET | date=July 12, 2011 | url-status=live |archive-url=https://web.archive.org/web/20120503014400/http://news.cnet.com/8301-13506_3-20078765-17/netflix-hikes-prices-adds-dvd-only-plan/ |archive-date=May 3, 2012 }} The cost for streaming would be $7.99 per month, while DVD rental would start at the same price.{{cite news | last=Mack | first=Eric |url=https://www.cnet.com/tech/services-and-software/dear-netflix-price-hike-ignites-social-media-fire/ |title='Dear Netflix': Price hike ignites social-media fire | work=CNET |date=July 12, 2011 |url-status=live |archive-url=https://web.archive.org/web/20120503014001/http://news.cnet.com/8301-1023_3-20078960-93/dear-netflix-price-hike-ignites-social-media-fire/ |archive-date=May 3, 2012 | df=mdy-all}} On September 11, 2011, Netflix expanded to 43 countries in Latin America.{{cite news | url=https://www.engadget.com/2011-09-05-netflix-lands-in-brazil-43-other-latin-american-countries-withi.html | title=Netflix lands in Brazil, 43 other Latin American countries within the week | first=T. | last=O'Brien | work=Engadget | date=September 5, 2011}}{{Cite news | url=https://techcrunch.com/2011/09/05/netflix-starts-rolling-out-movie-and-tv-show-streaming-service-to-mexico-latin-america-and-the-caribbean/ | title=Netflix Starts Rolling Out Streaming Service To Mexico, Latin America | first=Leena | last=Rao | work=TechCrunch | date=September 5, 2011}}{{Cite news | url=https://www.cnet.com/tech/services-and-software/netflix-launches-streaming-service-in-latin-america/ | title=Netflix launches streaming service in Latin America | first=Steven | last=Musil | work=CNET | date=September 5, 2011}} {{anchor|qwikster}}On September 18, 2011, Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services.{{cite news |url=https://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/ |title=Netflix spins DVD-by-mail service off into Qwikster, says it's 'done' with price changes (video) |first=Richard |last=Lawler |work=Engadget |date=September 19, 2011 |archive-url=https://web.archive.org/web/20140308083616/http://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/ |archive-date=March 8, 2014 |url-status=live}}{{cite news |url=https://www.engadget.com/2011/09/19/editorial-reed-hastings-netflix-spinoff-isnt-about-dvd-succes/ |title=Editorial: Reed Hastings' Netflix spinoff isn't about DVD success, it's about hedging the stream |first=Darren |last=Murph |work=Engadget |date=September 19, 2011 |archive-url=https://web.archive.org/web/20140308083906/http://www.engadget.com/2011/09/19/editorial-reed-hastings-netflix-spinoff-isnt-about-dvd-succes/ |archive-date=March 8, 2014 |url-status=live }}{{cite news |url=http://www.cnn.com/2011/09/19/tech/web/netflix-qwikster/ |title=Netflix renames DVD-by-mail service, adds video games | work=CNN |date=September 19, 2011 |url-status=live |archive-url=https://web.archive.org/web/20110919084932/http://www.cnn.com/2011/09/19/tech/web/netflix-qwikster/ |archive-date=September 19, 2011}}{{cite news |title=Netflix Splits DVD-Streaming Business, Rebrands With Qwikster, Adds Video Games |url=https://www.fastcompany.com/1781145/netflix-splits-dvd-streaming-business-rebrands-qwikster-adds-video-games | first=AUSTIN | last=CARR | work=Fast Company |date=September 19, 2011 |url-status=live| archive-url=https://web.archive.org/web/20161009194746/https://www.fastcompany.com/1781145/netflix-splits-dvd-streaming-business-rebrands-qwikster-adds-video-games |archive-date=October 9, 2016}}{{cite news |title=Remember When Netflix Wanted To Rent DVDs on a Different Website? Yeah, That Was A Fun Week |url=https://techcrunch.com/2011/10/10/remember-when-netflix-wanted-to-rent-dvds-on-a-different-website-yeah-that-was-a-fun-week/ | first=John | last=Biggs | work=TechCrunch |url-status=live |archive-url=https://web.archive.org/web/20161009175540/https://techcrunch.com/2011/10/10/remember-when-netflix-wanted-to-rent-dvds-on-a-different-website-yeah-that-was-a-fun-week/ |archive-date=October 9, 2016}} On September 26, 2011, Netflix announced a content deal with DreamWorks Animation.{{cite news |title=Netflix, DreamWorks Announce Content Deal |url=https://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html |work=The New York Times |date=September 26, 2011 |first1=Brooks |last1=Barnes |first2=Brian |last2=Stelter |url-status=live| archive-url=https://web.archive.org/web/20110926235135/http://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html?pagewanted=all |archive-date=September 26, 2011}} On October 10, 2011, Netflix announced that it would retain its DVD service under the name Netflix and that its streaming and DVD-rental plans would remain branded together.{{cite news | url=https://mediadecoder.blogs.nytimes.com/2011/10/10/netflix-abandons-plan-to-rent-dvds-on-qwikster/ |work=The New York Times |first=Brian |last=Stelter|title=Netflix, in Reversal, Will Keep Its Services Together |date=October 10, 2011 | url-access=limited | url-status=live |archive-url=https://web.archive.org/web/20160613141313/http://mediadecoder.blogs.nytimes.com/2011/10/10/netflix-abandons-plan-to-rent-dvds-on-qwikster/ |archive-date=June 13, 2016 }}{{cite news |url=https://www.engadget.com/2011/10/10/netflix-backtracks-on-qwikster-will-keep-dvds-and-streaming-und/ |title=Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL |work=Engadget |date=October 10, 2011 |first=Richard |last=Lawler |archive-url=https://web.archive.org/web/20140308084347/http://www.engadget.com/2011/10/10/netflix-backtracks-on-qwikster-will-keep-dvds-and-streaming-und/ |archive-date=March 8, 2014 |url-status=live}}

On January 9, 2012, Netflix started its expansion to Europe, launching in the United Kingdom and Ireland.{{cite magazine| title = Netflix Launches In the UK, Ireland as Amazon's Lovefilm Battles Back| date = January 9, 2012| url = https://www.wired.com/2012/01/netflix-launches-in-the-uk-ireland-as-amazons-lovefilm-battles-back/| access-date = June 20, 2024|magazine=Wired}} In February 2012, Netflix reached a multi-year agreement with The Weinstein Company.{{cite news |url=https://deadline.com/2012/02/nextflix-lands-pay-tv-rights-to-the-artist-as-part-of-weinstein-co-deal-233952/ | title=Weinstein Co. and Netflix sign a multi-year licensing agreement | work=Deadline Hollywood | date=February 21, 2012 | url-status=live | archive-url=https://web.archive.org/web/20120222130448/http://www.deadline.com/2012/02/nextflix-lands-pay-tv-rights-to-the-artist-as-part-of-weinstein-co-deal/ |archive-date=February 22, 2012 }}{{Cite news | url=https://deadline.com/2013/08/netflix-weinstein-co-to-reinvent-pay-tv-experience-with-new-multi-year-pact-567620/ | title=Netflix, Weinstein Co To "Reinvent" Pay-TV Experience With New Multi-Year Pact | work=Deadline Hollywood | date=August 20, 2013 | archive-url=https://web.archive.org/web/20130821082715/http://www.deadline.com/2013/08/netflix-weinstein-co-to-reinvent-pay-tv-experience-with-new-multi-year-pact/ |archive-date=August 21, 2013 | url-status=live}} In March 2012, Netflix acquired the domain name DVD.com.{{cite news | title=Netflix Sharpens Focus On DVDs With DVD.com, But Don't Cry Qwikster. (It's Staying) | url=https://techcrunch.com/2012/03/30/netflix-sharpens-focus-on-dvds-with-dvd-com-but-dont-cry-qwikster-its-staying/ | work=TechCrunch | date=March 30, 2012 |url-status=live |archive-url=https://web.archive.org/web/20161009163626/https://techcrunch.com/2012/03/30/netflix-sharpens-focus-on-dvds-with-dvd-com-but-dont-cry-qwikster-its-staying/|archive-date=October 9, 2016}} By 2016, Netflix rebranded its DVD-by-mail service under the name DVD.com, A Netflix Company.{{cite news |title=Is Netflix About to Copy Amazon?| url=https://www.fool.com/investing/2016/06/25/is-netflix-about-to-copy-amazon.aspx | first=Rick | last=Munarriz | work=The Motley Fool | date=June 25, 2016 |url-status=live |archive-url=https://web.archive.org/web/20161009210235/http://www.fool.com/investing/2016/06/25/is-netflix-about-to-copy-amazon.aspx |archive-date=October 9, 2016}}{{cite news |title=Here's How Netflix's DVD Envelope Designs Have Changed Since 2012 |url=https://www.pastemagazine.com/design/netflix/heres-how-netflixs-dvd-envelopes-have-changed-sinc/ | first=Cameron | last=Wade | work=Paste |date=September 15, 2016 |url-status=live |archive-url=https://web.archive.org/web/20161009143551/https://www.pastemagazine.com/articles/2016/09/heres-how-netflixs-dvd-envelopes-have-changed-sinc.html |archive-date=October 9, 2016}} In April 2012, Netflix filed with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC.{{cite news |last=Levinthal |first=Dave |title=Netflix forms PAC |url=https://www.politico.com/story/2012/04/netflix-forms-pac-074929 | work=Politico |date=April 7, 2012 |url-status=live |archive-url=https://web.archive.org/web/20150316152635/http://www.politico.com/news/stories/0412/74929.html |archive-date=March 16, 2015}} Netflix spokesperson Joris Evers tweeted that the intent was to "engage on issues like net neutrality, bandwidth caps, UBB and VPPA".{{cite news | last=Rashid |first=Fahmida Y. |title=Netflix Isn't Pro-CISPA, Facebook Is | url=https://www.pcmag.com/archive/netflix-isnt-pro-cispa-facebook-is-296445 | work=PC Magazine |date=April 10, 2012 |url-status=live| archive-url=https://web.archive.org/web/20160123205737/http://securitywatch.pcmag.com/security/296445-netflix-isn-t-pro-cispa-facebook-is |archive-date=January 23, 2016}}{{cite news |last=Thier| first=Dave| title=Netflix Has NOT Formed a Pro-Sopa Super-PAC | url=https://www.forbes.com/sites/davidthier/2012/04/09/netflix-has-not-formed-a-pro-sopa-super-pac/ | work=Forbes |date=April 10, 2012 |url-status=live |archive-url=https://web.archive.org/web/20171102061012/https://www.forbes.com/sites/davidthier/2012/04/09/netflix-has-not-formed-a-pro-sopa-super-pac/ |archive-date=November 2, 2017}} In June 2012, Netflix signed a deal with Open Road Films.{{cite news | url=https://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/open-road-films-signs-pay-tv-deal-with-netflix.html | date=June 28, 2012 | first=Ben | last=Fritz | work=Los Angeles Times | title=Company Town | url-status=live | archive-url=https://web.archive.org/web/20120211211227/http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/open-road-films-signs-pay-tv-deal-with-netflix.html | archive-date=February 11, 2012 | df=mdy-all}}{{Cite news| url=https://techcrunch.com/2012/07/23/netflix-adds-warner-bros-exec-as-its-new-chief-marketing-officer/ |title=Netflix Adds Warner Bros. Exec as its New Chief Marketing Officer | last=Lawler | first=Ryan | date=July 24, 2012 |url-status=live |archive-url=https://web.archive.org/web/20160507072004/http://techcrunch.com/2012/07/23/netflix-adds-warner-bros-exec-as-its-new-chief-marketing-officer/ |archive-date=May 7, 2016}}

On August 23, 2012, Netflix and The Weinstein Company signed a multi-year output deal for RADiUS-TWC films.{{cite press release |url=https://www.prnewswire.com/news-releases/netflix-and-radius-twc-announce-multi-year-output-deal-in-the-united-states-to-bring-diverse-slate-to-widest-possible-audience-167159025.html | archive-url=https://web.archive.org/web/20120826120807/http://www.heraldonline.com/2012/08/23/4208027/netflix-and-radius-twc-announce.html |url-status=live |archive-date=August 26, 2012 |title=Netflix And RADiUS-TWC Announce Multi-Year Output Deal in the United States To Bring Diverse Slate To Widest Possible Audience |publisher=PR Newswire | date=August 23, 2012}}{{Cite news | url=https://www.engadget.com/2012-08-23-netflix-inks-deal-with-weinstein-co-owned-radius-twc-films-com.html | title=Netflix inks deal with Weinstein Co.-owned Radius-TWC, films coming to watch instantly next year | first=Brian | last=Heater | work=Engadget | date=August 23, 2012}} In September 2012, Epix signed a five-year streaming deal with Netflix. For the initial two years of this agreement, first-run and back-catalog content from Epix was exclusive to Netflix. Epix films came to Netflix 90 days after premiering on Epix.{{cite news |url=https://adage.com/article/media/amazon-adds-epix-movies-streaming-service/237003 |title=Amazon Adds Movies to Streaming Service in New Challenge to Netflix |work=Advertising Age |date=September 4, 2012 | url-access=subscription |archive-url=https://web.archive.org/web/20140308085929/http://adage.com/article/media/amazon-adds-epix-movies-streaming-service/237003/ |archive-date=March 8, 2014 |url-status=live }} These included films from Paramount, Metro-Goldwyn-Mayer and Lionsgate.{{cite news |url=http://content.usatoday.com/communities/technologylive/post/2010/08/epix-netflix-announce-deal-to-stream-movies-/1?csp=34tech |title=Epix, Netflix announce deal to stream movies |first=Nancy |last=Blair |work=USA Today |date=August 10, 2010 | issn=0734-7456 |archive-url=https://web.archive.org/web/20140308091117/http://content.usatoday.com/communities/technologylive/post/2010/08/epix-netflix-announce-deal-to-stream-movies-/1?csp=34tech |archive-date=March 8, 2014 |url-status=live}}{{cite news | url=https://www.reuters.com/article/us-viacom-idUSBRE8420KJ20120503 |title=Viacom profit beats, but Nickelodeon worries loom | work=Reuters | date=May 3, 2012 | editor1-first=Gerald E. | editor1-last=McCormick | editor2-first=Lisa | editor2-last=Von Ahn | first=Yinka | last=Adegoke |archive-url=https://web.archive.org/web/20140308105003/https://www.reuters.com/article/2012/05/03/us-viacom-idUSBRE8420KJ20120503 | archive-date=March 8, 2014 |url-status=live}}

On October 18, 2012, Netflix launched in Denmark, Finland, Norway and Sweden.{{cite press release | title=Netflix Launches in Sweden, Denmark, Norway And Finland | date=October 18, 2012| url=https://www.prnewswire.com/news-releases/netflix-launches-in-sweden-denmark-norway-and-finland-174749581.html | publisher=PR Newswire | url-status=live| archive-url=https://web.archive.org/web/20141127211314/http://www.prnewswire.com/news-releases/netflix-launches-in-sweden-denmark-norway-and-finland-174749581.html| archive-date=November 27, 2014| df=mdy-all}}{{Cite news | url=https://thenextweb.com/news/as-promised-netflix-launches-in-denmark-norway-and-finland-in-addition-to-sweden | title=Netflix launches in Norway today and Finland tomorrow following Sweden and Denmark | first=Emil | last=Protalinski | work=The Next Web | date=October 17, 2012}} On December 4, 2012, Netflix and Disney announced an exclusive multi-year agreement for first-run United States subscription television rights to Walt Disney Studios' animated and live-action films, with classics such as Dumbo, Alice in Wonderland and Pocahontas available immediately and others available on Netflix beginning in 2016.{{Cite news | url=https://www.cbsnews.com/news/netflix-outbids-premium-tv-for-rights-to-disney-movies/ | title=Netflix outbids premium TV for rights to Disney movies | agency=Associated Press | work=CBS News | archive-url=https://web.archive.org/web/20130524050100/http://www.cbsnews.com/8301-505124_162-57557111/netflix-outbids-premium-tv-for-rights-to-disney-movies/ |archive-date=May 24, 2013 | url-status=live}} Direct-to-video releases were made available in 2013.{{Cite news | url=https://variety.com/2012/digital/news/disney-inks-exclusive-deal-with-netflix-1118063070/ | title=Disney inks exclusive licensing deal with Netflix| date=December 4, 2012 | first=Marc | last=Graser | archive-url=https://web.archive.org/web/20130209062000/http://www.variety.com/article/VR1118063070 | archive-date=February 9, 2013 | url-status=live }}{{Cite news | url=https://www.huffingtonpost.com/2012/11/19/disney-movies-online-shutting-down_n_2160631.html | title='Disney Movies Online' Store, Site Shutting Down | archive-url=https://web.archive.org/web/20160122145832/http://www.huffingtonpost.com/2012/11/19/disney-movies-online-shutting-down_n_2160631.html |archive-date=January 22, 2016 | url-status=dead}}

On January 14, 2013, Netflix signed an agreement with Time Warner's Turner Broadcasting System and Warner Bros. Television to distribute Cartoon Network, Warner Bros. Animation, and Adult Swim content, as well as TNT's Dallas, beginning in March 2013. The rights to these programs were given to Netflix shortly after deals with Viacom to stream Nickelodeon and Nick Jr. Channel programs expired.{{cite news |url=https://www.cnet.com/tech/services-and-software/netflix-scores-deals-with-turner-warner-bros/ |title=Netflix scores deals with Turner, Warner Bros. | first=Lance | last=Whitney | work=CNET |date=January 14, 2013 |url-status=live | archive-url=https://web.archive.org/web/20130116092658/http://news.cnet.com/8301-1023_3-57563850-93/netflix-scores-deals-with-turner-warner-bros/ | archive-date=January 16, 2013 }}

For cost reasons, Netflix stated that it would limit its expansion in 2013,{{cite news |last=Wallenstein |first=Andrew |title=Netflix 2014 European Expansion: A Look Ahead |work=Variety |url=https://variety.com/2014/digital/news/netflix-makes-plans-to-move-into-europe-but-it-faces-fights-from-local-competitors-1201125910/ |url-status=live |archive-url=https://web.archive.org/web/20141219234633/http://variety.com/2014/digital/news/netflix-makes-plans-to-move-into-europe-but-it-faces-fights-from-local-competitors-1201125910/ |archive-date=December 19, 2014}} adding only one new market—the Netherlands—in September of that year. This expanded its availability to 40 territories.{{Cite news | url=https://www.reuters.com/article/technology/netflix-launches-video-streaming-service-in-the-netherlands-idUSBRE98A06S/ | title=Netflix launches video streaming service in The Netherlands | first=Lisa | last=Richwine | work=Reuters | date=September 11, 2013}}{{cite news |last=ROXBOROUGH |first=SCOTT |date=September 11, 2013 |title=Netflix Launches in the Netherlands |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/tv/tv-news/netflix-launches-netherlands-625952/}}

{{prose|section|date=November 2021}}

Netflix began efforts to develop original content in 2011; in March, Netflix made a straight-to-series order for the Kevin Spacey-led political drama House of Cards from MRC. Beating out other U.S. cable networks, it marked the first first-run television series to be specifically commissioned by the service.{{Cite web |last=Andreeva |first=Nellie |date=2011-03-15 |title=Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series 'House Of Cards' |url=https://deadline.com/2011/03/netflix-to-enter-original-programming-with-mega-deal-for-david-fincher-kevin-spacey-drama-series-house-of-cards-114184/ |access-date=2023-03-17 |website=Deadline |language=en-US}} In November 2011, Netflix then ordered Orange is the New Black, a comedy-drama adapted from Piper Kerman's memoir of the same name,{{cite web |last=Andreeva |first=Nellie |date=November 11, 2011 |title=Netflix, Lionsgate TV Closing Deal For Jenji Kohan's 'Orange Is The New Black' Comedy |url=https://deadline.com/2011/11/netflix-lionsgate-tv-closing-deal-for-jenji-kohans-orange-is-the-new-black-comedy-194098/ |url-status=live |archive-url=https://web.archive.org/web/20131107234421/http://www.deadline.com/2011/11/netflix-lionsgate-tv-closing-deal-for-jenji-kohans-orange-is-the-new-black-comedy/ |archive-date=November 7, 2013 |access-date=May 2, 2016 |website=Deadline Hollywood}} and a new season of the cancelled Fox sitcom Arrested Development.{{Cite magazine |last=Hibberd |first=James |date=November 18, 2011 |title='Arrested Development' officially back! Revived series coming to Netflix |url=http://insidetv.ew.com/2011/11/18/arrested-development-netflix/ |url-status=live |magazine=Entertainment Weekly |archive-url=https://web.archive.org/web/20120212122125/http://insidetv.ew.com/2011/11/18/arrested-development-netflix/ |archive-date=February 12, 2012 |access-date=February 29, 2012}} Netflix also acquired U.S. rights to the Norwegian drama Lilyhammer; following its television premiere on Norway's NRK1 on January 25, 2012, the entirety of its first season was released by Netflix on February 8—a notable departure from the broadcast television model of premiering episodes on a weekly basis.{{cite web |date=9 March 2011 |title=Netflix 'Lilyhammer' to tv lineup |url=https://www.deadline.com/2011/10/netflix-adds-%E2%80%98lilyhammer%E2%80%99-to-tv-line-up/ |url-status=dead |archive-url=https://web.archive.org/web/20111019161732/http://www.deadline.com/2011/10/netflix-adds-%E2%80%98lilyhammer%E2%80%99-to-tv-line-up/ |archive-date=19 October 2011 |access-date=25 October 2011 |publisher=Deadline Hollywood}}{{cite magazine |last1=Andy |first1=Greene |date=5 December 2013 |title=How 'Lilyhammer' Changed the TV World |url=https://www.rollingstone.com/music/music-news/how-lilyhammer-changed-the-tv-world-203682/ |magazine=Rolling Stone |access-date=24 July 2020}}

House of Cards was released by Netflix on February 1, 2013, marketed as the first "Netflix Original" production.{{Cite web |last=O'Connell |first=Mikey |date=2012-10-04 |title=Netflix Launching Entire Run of David Fincher's 'House of Cards' in One Day |url=https://www.hollywoodreporter.com/tv/tv-news/house-of-cards-premiere-date-netflix-kevin-spacey-david-fincher-376355/ |access-date=2023-03-17 |website=The Hollywood Reporter |language=en-US}} Later that month, Netflix announced an agreement with DreamWorks Animation to commission children's television series based on its properties, beginning with Turbo: F.A.S.T., a spin-off of its film Turbo.{{cite news |last=Lieberman |first=David |date=February 12, 2013 |title=DreamWorks Animation To Produce First Netflix Original Series For Kids |work=Deadline Hollywood |url=https://deadline.com/2013/02/dreamworks-animation-netflix-turbo-kids-original-series-428372/ |url-status=live |archive-url=https://web.archive.org/web/20140308084643/http://www.deadline.com/2013/02/dreamworks-animation-netflix-turbo-kids-original-series/ |archive-date=March 8, 2014}}{{cite news |last=Lieberman |first=David |date=June 17, 2013 |title=DreamWorks Animation To Produce TV Shows Based On Its Characters For Netflix |work=Deadline Hollywood |url=https://deadline.com/2013/06/dreamworks-animation-produce-tv-shows-netflix-522497/ |url-status=live |archive-url=https://web.archive.org/web/20140308085025/http://www.deadline.com/2013/06/dreamworks-animation-produce-tv-shows-netflix/ |archive-date=March 8, 2014}} Orange is the New Black would premiere in July 2013; Netflix stated that Orange is the New Black had been its most-watched original series so far, with all of them having "an audience comparable with successful shows on cable and broadcast TV."{{cite news |last=Ha |first=Anthony |date=October 21, 2013 |title=Netflix: 'Orange Is The New Black' Is Our Most-Watched Original, But Our TV Exclusives Are Even Bigger |work=TechCrunch |url=https://techcrunch.com/2013/10/21/netflix-orange-is-the-new-black-most-watched/ |url-status=live |archive-url=https://web.archive.org/web/20160215171943/http://techcrunch.com/2013/10/21/netflix-orange-is-the-new-black-most-watched/ |archive-date=February 15, 2016}}{{cite news |last=Littleton |first=Cynthia |date=February 5, 2016 |title='Orange Is the New Black' Renewed for 3 Seasons by Netflix |work=Variety |url=https://variety.com/2016/tv/news/orange-is-the-new-black-renewed-3-seasons-netflix-1201698227/ |url-status=live |archive-url=https://web.archive.org/web/20160205161246/http://variety.com/2016/tv/news/orange-is-the-new-black-renewed-3-seasons-netflix-1201698227/ |archive-date=February 5, 2016}}

On March 13, 2013, Netflix added a Facebook sharing feature, letting United States subscribers access "Watched by your friends" and "Friends' Favorites" by agreeing.{{Cite news | url=https://money.cnn.com/2013/03/13/technology/social/netflix-facebook/index.html | title=New Netflix Facebook app lets users share viewing history | first=Julianne | last=Pepitone | work=CNN | date=March 13, 2013}} This was not legal until the Video Privacy Protection Act was modified in early 2013.{{Cite news | url=https://arstechnica.com/tech-policy/2012/12/congress-tweaks-us-video-privacy-law-so-netflix-can-get-on-facebook/ | title=Congress tweaks US video-privacy law so Netflix can get on Facebook | first=JOE | last=MULLIN | work=Ars Technica | date=December 21, 2012 | archive-url=https://web.archive.org/web/20160408180014/http://arstechnica.com/tech-policy/2012/12/congress-tweaks-us-video-privacy-law-so-netflix-can-get-on-facebook/ | archive-date=April 8, 2016}} On August 1, 2013, Netflix reintroduced the "Profiles" feature that permits accounts to accommodate up to five user profiles.{{cite news |work=HuffPost| url=https://www.huffpost.com/entry/netflix-profiles_n_3685876 |date=August 1, 2013| last=Stenovec | first=Timothy |title=Netflix Launches Profiles, Finally Realizing How People Really Watch Movies On It |url-status=live |archive-url=https://web.archive.org/web/20160319051341/http://www.huffingtonpost.com/2013/08/01/netflix-profiles_n_3685876.html |archive-date=March 19, 2016}}{{cite news| work=CNN |title=Netflix launches user profiles for individual recommendations | last=Pepitone | first=Julianne |date=August 1, 2013 |url=https://money.cnn.com/2013/08/01/technology/innovation/netflix-profiles/index.html |url-status=live |archive-url=https://web.archive.org/web/20141006114741/http://money.cnn.com/2013/08/01/technology/innovation/netflix-profiles/index.html|archive-date=October 6, 2014}}{{cite news |work=TechCrunch |date=August 1, 2013 | url=https://techcrunch.com/2013/08/01/netflix-user-profiles/ |title=Netflix Makes Recommendations More Personalized By Adding Individual User Profiles | last=Lawler | first=Ryan |url-status=live |archive-url=https://web.archive.org/web/20171117002549/https://techcrunch.com/2013/08/01/netflix-user-profiles/ |archive-date=November 17, 2017}}{{cite news | last=Rogowsky | first=Mark |work=Forbes |date=August 2, 2013 |title=Netflix Profiles: One Step Up, Two Steps Back |url=https://www.forbes.com/sites/markrogowsky/2013/08/02/netflix-profiles-one-step-up-two-steps-back/ |url-status=live |archive-url=https://web.archive.org/web/20171017170142/https://www.forbes.com/sites/markrogowsky/2013/08/02/netflix-profiles-one-step-up-two-steps-back/ |archive-date=October 17, 2017}}

In November 2013, Marvel Television and ABC Studios announced Netflix had ordered a slate of four television series based on the Marvel Comics characters Daredevil, Jessica Jones, Iron Fist and Luke Cage. Each of the four series received an initial order of 13 episodes, and Netflix also ordered a Defenders miniseries that would tie them together. Daredevil and Jessica Jones premiered in 2015.{{cite news | title=Marvel TV shows to debut on Netflix | url=https://www.bbc.co.uk/news/entertainment-arts-24864631 | work=BBC News | date=November 8, 2013 | url-status=live | archive-url=https://web.archive.org/web/20131111053658/http://www.bbc.co.uk/news/entertainment-arts-24864631 |archive-date=November 11, 2013}}{{cite news | url=https://deadline.com/2013/11/disney-netflix-marvel-series-629696/ | title=Disney To Provide Netflix With Four Series Based On Marvel Characters | last=Lieberman | first=David| work=Deadline Hollywood | date=November 7, 2013 | url-status=live | archive-url=https://web.archive.org/web/20140414000453/http://www.deadline.com/2013/11/disney-netflix-marvel-series/ | archive-date=April 14, 2014}}{{cite news | last=Spangler | first=Todd | title=Netflix Orders Four Marvel Live-Action Series | url=https://variety.com/2013/digital/news/netflix-orders-four-marvel-live-action-series-1200804887/ | work=Variety | date=November 7, 2013 | url-status=live | archive-url=https://web.archive.org/web/20131110023051/http://variety.com/2013/digital/news/netflix-orders-four-marvel-live-action-series-1200804887/|archive-date=November 10, 2013}} The Luke Cage series premiered on September 30, 2016, followed by Iron Fist on March 17, 2017, and The Defenders on August 18, 2017.{{Cite news | url=https://www.denofgeek.com/us/tv/iron-fist/250774/marvels-iron-fist-release-date-trailer-review-cast-and-more| title=Marvel's Iron Fist Release Date, Trailer, Review, Cast, and More | work=Den of Geek | url-status=live | archive-url=https://web.archive.org/web/20170914221410/http://www.denofgeek.com/us/tv/iron-fist/250774/marvels-iron-fist-release-date-trailer-review-cast-and-more | archive-date=September 14, 2017}}{{cite news | url=https://www.ign.com/articles/2017/07/22/comic-con-2017-the-defenders-we-just-saw-the-first-episode |title=Comic-Con 2017: The Defenders – We Just Saw the First Episode | last=Collura | first=Scott | date=July 21, 2017 | work=IGN | url-status=live | archive-url=https://web.archive.org/web/20170722053637/http://www.ign.com/articles/2017/07/22/comic-con-2017-the-defenders-we-just-saw-the-first-episode | archive-date=July 22, 2017}} Marvel owner Disney later entered into other content agreements with Netflix, including acquiring its animated Star Wars series Star Wars: The Clone Wars, and a new sixth season.{{Cite web |last=Itzkoff |first=Dave |date=2014-02-13 |title='Clone Wars' Moves to Netflix |url=https://archive.nytimes.com/artsbeat.blogs.nytimes.com/2014/02/13/clone-wars-moves-to-netflix/ |access-date=2023-03-17 |website=ArtsBeat |language=en}}

In February 2014, Netflix began to enter into agreements with U.S. internet service providers, beginning with Comcast (whose customers had repeatedly complained of frequent buffering when streaming Netflix), to provide the service a direct connection to their networks.{{Cite news | url=https://consumerist.com/2014/02/23/netflix-agrees-to-pay-comcast-to-end-slowdown/ | title=Netflix Agrees To Pay Comcast To End Slowdown | first=Chris | last=Morran | work=Consumerist | date=February 23, 2014}}{{Cite news | url=https://money.cnn.com/2014/08/29/technology/netflix-comcast/index.html | title=Slow Comcast speeds were costing Netflix customers | first=David | last=Goldman | work=CNN | date=August 29, 2014}}{{Cite news | url=https://money.cnn.com/2014/02/23/technology/netflix-comcast-streaming-deal/ | title=Netflix and Comcast strike deal to allow faster speeds | first=Gregory | last=Wallace | work=CNN | date=February 23, 2014}} In April 2014, Netflix signed Arrested Development creator Mitchell Hurwitz and his production firm The Hurwitz Company to a multi-year deal to create original projects for the service.{{cite news | url=https://deadline.com/2014/04/mitch-hurwitz-to-create-new-series-for-netflix-under-multi-year-deal-718382/ | title=Mitch Hurwitz Inks Multi-Year Deal With Netflix For New Series | work=Deadline Hollywood |date=April 22, 2014 |first=Nellie |last=Andreeva |archive-url=https://web.archive.org/web/20140423233403/http://www.deadline.com/2014/04/mitch-hurwitz-to-create-new-series-for-netflix-under-multi-year-deal/ | archive-date=April 23, 2014 | url-status=live}} In May 2014, Netflix acquired streaming rights to films produced by Sony Pictures Animation.{{cite news | url=https://www.hollywoodreporter.com/movies/movie-news/netflix-gets-rights-sony-animation-707134/ | first=Georg | last=Szalai | work=The Hollywood Reporter | title=Netflix Gets Rights to Sony Animation Films | date=May 27, 2014 | url-status=live | archive-url=https://web.archive.org/web/20160827193637/http://www.hollywoodreporter.com/news/netflix-gets-rights-sony-animation-707134 |archive-date=August 27, 2016}} It also quietly began to introduce an updated logo, with a flatter appearance and updated typography.{{Cite web |date=2014-05-06 |title=Meet Netflix's stealthy new logo |url=https://www.cnn.com/2014/05/06/tech/web/netflix-logo/index.html |access-date=2023-03-17 |website=CNN Business |language=en}}

In September 2014, Netflix expanded into six new European markets, including Austria, Belgium, France, Germany, Luxembourg, and Switzerland.{{cite press release | title=Netflix now in France, Germany, Austria, Switzerland, Belgium and Luxembourg | date=September 18, 2014 | url=https://www.prnewswire.com/news-releases/netflix-now-in-france-germany-austria-switzerland-belgium-and-luxembourg-275696061.html | publisher=PR Newswire | archive-url=https://web.archive.org/web/20140919042118/https://pr.netflix.com/WebClient/getNewsSummary.do?newsId=1593| url-status=live| archive-date=September 19, 2014}} On September 10, 2014, Netflix participated in Internet Slowdown Day by deliberately slowing down its speed in support of net neutrality regulations in the United States.{{Cite news | url=https://www.theatlantic.com/technology/archive/2014/09/todays-net-neutrality-campaign-explained/379973/ | title=Why Netflix Is 'Slowing Down' Its Website Today | first=Rose | last=Eveleth | author-link=Rose Eveleth | work=The Atlantic | date=September 10, 2014}} In October 2014, Netflix announced a four-film deal with Adam Sandler and his Happy Madison Productions.{{Cite news |title=With Four New Adam Sandler Films, Netflix Takes Aim at Theaters |url=https://www.nytimes.com/2014/10/02/business/media/with-four-new-adam-sandler-films-netflix-takes-aim-at-theaters.html |archive-url=https://web.archive.org/web/20141003090325/http://www.nytimes.com/2014/10/02/business/media/with-four-new-adam-sandler-films-netflix-takes-aim-at-theaters.html |archive-date=October 3, 2014 |url-status=live |last=Steel |first=Emily | work=The New York Times |date=October 2, 2014 | url-access=limited}}

In April 2015, following the launch of Daredevil, Netflix director of content operations Tracy Wright announced that Netflix had added support for audio description (a narration track with aural descriptions of key visual elements for the blind or visually impaired), and had begun to work with its partners to add descriptions to its other original series over time.{{cite news | title=Netflix makes a blind superhero accessible to blind audiences | url=https://www.washingtonpost.com/news/act-four/wp/2015/04/14/netflix-makes-a-blind-superhero-accessible-to-blind-viewers/ | first=Alyssa | last=Rosenberg | newspaper=The Washington Post | date=April 14, 2015 | url-access=limited | archive-url=https://web.archive.org/web/20150415205708/https://www.washingtonpost.com/news/act-four/wp/2015/04/14/netflix-makes-a-blind-superhero-accessible-to-blind-viewers/ |archive-date=April 15, 2015 | url-status=live}}{{cite news |title=Netflix Adding Audio Description Tracks for Visually Impaired, Starting with 'Marvel's Daredevil' | url=https://variety.com/2015/digital/news/netflix-adding-audio-description-tracks-for-visually-impaired-starting-with-marvels-daredevil-1201472372/ | first=Todd | last=Spangler | work=Variety |date=April 14, 2015}} The following year, as part of a settlement with the American Council of the Blind, Netflix agreed to provide descriptions for its original series within 30 days of their premiere, and add screen reader support and the ability to browse content by availability of descriptions.{{Cite news | url=https://variety.com/2016/digital/news/netflix-audio-descriptions-blind-settlement-1201753569/ | title=Netflix to Expand Audio Descriptions for Blind Subscribers | last=Spangler | first=Todd | work=Variety | date=April 14, 2016}}

In March 2015, Netflix expanded to Australia and New Zealand.{{cite press release | title=Netflix to launch in Australia and New Zealand in March 2015 | url=https://www.prnewswire.com/news-releases/netflix-to-launch-in-australia-and-new-zealand-in-march-2015-283111031.html | publisher=PR Newswire | date=November 18, 2014 | archive-url=https://web.archive.org/web/20141129032333/https://pr.netflix.com/WebClient/getNewsSummary.do?newsId=1751| url-status=live | archive-date=November 29, 2014}}{{cite news |url=https://www.smh.com.au/technology/how-the-australian-netflix-differs-from-the-us-service-20150324-1m60g8.html | title=How the Australian Netflix differs from the US service | first=Ben | last=Grubb | work=The Sydney Morning Herald |date=March 24, 2015 |url-status=live |archive-url=https://web.archive.org/web/20150324032158/http://www.smh.com.au/digital-life/hometech/how-the-australian-netflix-differs-from-the-us-service-20150323-1m60g8.html |archive-date=March 24, 2015}} In September 2015, Netflix launched in Japan, its first country in Asia.{{cite press release| title=Netflix to launch in Japan this fall | url=https://www.prnewswire.com/news-releases/netflix-to-launch-in-japan-this-fall-300030504.html | publisher=PR Newswire | date=February 4, 2015 | archive-url=https://web.archive.org/web/20150205005245/https://pr.netflix.com/WebClient/getNewsSummary.do?newsId=1871 | url-status=live | archive-date=February 5, 2015 }}{{Cite news | url=https://www.theverge.com/2015/8/4/9095939/netflix-japan-launch-september-global-expansion | title=Netflix is coming to Japan on September 2nd | first=Jamieson | last=Cox | work=The Verge | date=August 4, 2015}}{{Cite news | url=https://www.businessinsider.com/netflix-expanding-to-japan-2015-8 | title=Netflix is finally launching in Asia, and it's starting in Japan | first=Paul | last=Sawers | work=Business Insider | agency=VentureBeat | date=August 4, 2015}} In October 2015, Netflix launched in Italy, Portugal, and Spain.{{cite news | url=https://variety.com/2015/digital/global/netflix-italy-spain-portugal-launch-1201513878/ | title=Netflix to Stream Into Italy, Spain and Portugal in October | first=Todd | last=Spangler | work=Variety | date=June 6, 2015}}

In January 2016, at the Consumer Electronics Show, Netflix announced a major international expansion of its service into 130 additional countries. It then had become available worldwide except China, Syria, North Korea, Kosovo and Crimea.{{Cite news |title=Netflix Expands to 190 Countries |url=https://www.wsj.com/articles/netflix-expands-to-190-countries-1452106429 |newspaper=The Wall Street Journal |issn=0099-9660 |first1=Ezequiel |last1=Minaya |first2=Amol |last2=Sharma |url-status=live |archive-url=https://web.archive.org/web/20160207005329/http://www.wsj.com/articles/netflix-expands-to-190-countries-1452106429 |archive-date=February 7, 2016 }} In May 2016, Netflix created a tool called Fast.com to determine the speed of an Internet connection.{{cite news | url=https://www.businessinsider.com/new-netflix-tool-fastcom-shows-you-how-fast-your-internet-is-2016-5# | title=Netflix releases tool to determine internet speed | last=McAlone | first=Nathan | work=Business Insider | date=May 18, 2016 | url-status=live | archive-url=https://web.archive.org/web/20160911070634/https://www.yahoo.com/tech/netflix-launched-tool-show-fast-152135686.html | archive-date=September 11, 2016}} It received praise for being "simple" and "easy to use", and does not include online advertising, unlike competitors.{{Cite news | last=Perez | first=Sarah | title=Netflix launches its own speed test website, Fast.com | url=https://techcrunch.com/2016/05/18/netflix-launches-its-own-speed-test-website-fast-com/ | work=TechCrunch | date=May 18, 2016 | url-status=live |archive-url=https://web.archive.org/web/20180919033224/https://techcrunch.com/2016/05/18/netflix-launches-its-own-speed-test-website-fast-com/ | archive-date=September 19, 2018}}{{Cite news | last=Lopez | first=Napier | title=Netflix launches Fast.com, the simplest internet speed test ever | url=https://thenextweb.com/apps/2016/05/18/netflix-just-created-simplest-internet-speed-test-ever/ | work=The Next Web | date=May 18, 2016 |url-status=live | archive-url=https://web.archive.org/web/20200809030644/https://thenextweb.com/apps/2016/05/18/netflix-just-created-simplest-internet-speed-test-ever/ |archive-date=August 9, 2020}}{{Cite news |title=Netflix Launches Fast.com, New Tool To Check Your Internet Speed | url=https://www.forbes.com/sites/shelbycarpenter/2016/05/18/netflix-fast-com-internet-speed-download-video-streaming/ | last=Carpenter | first=Shelby | work=Forbes | date=May 18, 2016 | url-status=live | archive-url=https://web.archive.org/web/20210117194028/https://www.forbes.com/sites/shelbycarpenter/2016/05/18/netflix-fast-com-internet-speed-download-video-streaming/ | archive-date=January 17, 2021}} On November 30, 2016, Netflix launched an offline playback feature, allowing users of the Netflix mobile apps on Android or iOS to cache content on their devices in standard or high quality for viewing offline, without an Internet connection.{{cite news | url=https://www.washingtonpost.com/news/the-switch/wp/2016/11/30/netflix-is-finally-letting-you-download-videos-for-offline-viewing/ | title=Netflix is finally letting you download videos for offline viewing | last=Fung | first=Brian | newspaper=The Washington Post |url-status=live | archive-url=https://web.archive.org/web/20161201015959/https://www.washingtonpost.com/news/the-switch/wp/2016/11/30/netflix-is-finally-letting-you-download-videos-for-offline-viewing/ | archive-date=December 1, 2016}}{{Cite news | url=https://www.chicagotribune.com/bluesky/technology/ct-netflix-download-offline-binge-watching-blm-bsi-20161130-story.html | title=Netflix unveils download feature for offline binge-watching | last=Shaw | first=Lucas | work=Chicago Tribune | url-access=limited | url-status=live | archive-url=https://web.archive.org/web/20161201013555/http://www.chicagotribune.com/bluesky/technology/ct-netflix-download-offline-binge-watching-blm-bsi-20161130-story.html | archive-date=December 1, 2016}}{{cite news | title=Netflix finally lets you download shows and movies to watch offline | url=https://www.theverge.com/2016/11/30/13792376/netflix-offline-downloads-now-available | website=The Verge | date=November 30, 2016 | url-status=live | archive-url=https://web.archive.org/web/20170128195409/http://www.theverge.com/2016/11/30/13792376/netflix-offline-downloads-now-available | archive-date=January 28, 2017}}{{cite news | last=Han | first=Angie | title=Netflix Offline Playback Is Finally Here | url=https://www.slashfilm.com/netflix-offline/ | work=/Film | date=November 30, 2016}}

In 2016, Netflix released an estimated 126 original series or films, more than any other network or cable channel.{{cite web | url=https://www.hollywoodreporter.com/features/netflix-backlash-why-hollywood-fears-928428 | title=The Netflix Backlash: Why Hollywood Fears a Content Monopoly | work=The Hollywood Reporter | date=September 14, 2016 | last=Masters | first=Kim | url-status=live | archive-url=https://web.archive.org/web/20160917022652/http://www.hollywoodreporter.com/features/netflix-backlash-why-hollywood-fears-928428 | archive-date=September 17, 2016 | df=mdy-all }} In April 2016, Hastings stated that the company planned to expand its in-house, Los Angeles-based Netflix Studios to grow its output; Hastings ruled out any potential acquisitions of existing studios, stating that "It's been 15 years we've been public and 20 years existing, and we've done no [mergers and acquisitions]. So I think that probably speaks for itself."{{cite news |title=Netflix to boost in-house production arm | url=https://www.broadcastnow.co.uk/broadcasters/netflix-to-boost-in-house-production-arm/5102756.article | work=Broadcast | date=April 19, 2016 | url-status=live |archive-url=https://web.archive.org/web/20161031090520/http://www.broadcastnow.co.uk/news/netflix-to-boost-in-house-production-arm/5102756.article|archive-date=October 31, 2016}}

In February 2017, Netflix signed a music publishing deal with BMG Rights Management, whereby BMG will oversee rights outside of the United States for music associated with Netflix original content. Netflix continues to handle these tasks in-house in the United States.{{Cite magazine | url=https://variety.com/2017/digital/news/netflix-bmg-music-rights-1201976506 | title=Netflix Inks BMG Deal to Manage Music Rights Outside U.S. | last=Spangler | first=Todd | date=February 2, 2017 | magazine=Variety | url-status=live | archive-url=https://web.archive.org/web/20170807194257/http://variety.com/2017/digital/news/netflix-bmg-music-rights-1201976506/ | archive-date=August 7, 2017}} On April 25, 2017, Netflix signed a licensing deal with IQiyi, a Chinese video streaming platform owned by Baidu, to allow selected Netflix original content to be distributed in China on the platform.{{cite news |title=Netflix Signs Licensing Deal With China's iQiyi |url=https://www.hollywoodreporter.com/tv/tv-news/netflix-signs-licensing-deal-chinas-iqiyi-997071/ | first=PATRICK | last=BRZESKI | work=The Hollywood Reporter |date=April 24, 2017 | url-status=live |archive-url=https://web.archive.org/web/20170426002956/http://www.hollywoodreporter.com/news/netflix-signs-licensing-deal-chinas-iqiyi-997071 |archive-date=April 26, 2017}}{{cite news |url=https://techcrunch.com/2017/04/25/netflix-china-iqiyi/ |title=Netflix enters China via licensing deal with top video streaming service iQiyi |last=Russell |first=Jon | work=TechCrunch | date=April 25, 2017 |url-status=live |archive-url=https://web.archive.org/web/20170426023043/https://techcrunch.com/2017/04/25/netflix-china-iqiyi/ |archive-date=April 26, 2017}}

On August 7, 2017, Netflix acquired Millarworld, the creator-owned publishing company of comic book writer Mark Millar. The purchase marked the first corporate acquisition to have been made by Netflix.{{Cite news |url=https://www.bbc.com/news/uk-scotland-glasgow-west-40849525 |title=Netflix buys Scots comic book firm Millarworld |date=August 7, 2017|work=BBC News |url-status=live |archive-url=https://web.archive.org/web/20170808012529/http://www.bbc.com/news/uk-scotland-glasgow-west-40849525 |archive-date=August 8, 2017}} On August 14, 2017, Netflix entered into an exclusive development deal with Shonda Rhimes and her production company Shondaland.{{Cite news |url=https://www.nytimes.com/2017/08/14/business/media/shonda-rhimes-netflix-deal.html |title=Netflix Signs Shonda Rhimes in Counterpunch to ABC and Disney |last=Koblin |first=John| work=The New York Times |date=August 14, 2017 | url-access=limited |issn=0362-4331 |url-status=live |archive-url=https://web.archive.org/web/20170814191551/https://www.nytimes.com/2017/08/14/business/media/shonda-rhimes-netflix-deal.html| archive-date=August 14, 2017}}

In September 2017, Netflix announced it would offer its low-broadband mobile technology to airlines to provide better in-flight Wi-Fi so that passengers can watch movies on Netflix while on planes.{{cite news |title=Netflix wants to make it easier to binge-watch on planes |url=https://money.cnn.com/2017/09/25/technology/business/netflix-airline-streaming/index.html |last=O'Brien |first=Sara Ashley | work=CNN | date=September 25, 2017 |url-status=live |archive-url=https://web.archive.org/web/20171216043200/http://money.cnn.com/2017/09/25/technology/business/netflix-airline-streaming/index.html |archive-date=December 16, 2017}}

In September 2017, Minister of Heritage Mélanie Joly announced that Netflix had agreed to make a {{CAD|500 million|link=yes}} (US$400 million) investment over the next five years in producing content in Canada. The company denied that the deal was intended to result in a tax break.{{Cite news | url=https://www.theglobeandmail.com/news/politics/netflix-launches-pr-campaign-to-set-record-straight-on-500-million-pledge/article36528636/ | title=Netflix in campaign to 'set record straight' on $500-million pledge for Canadian productions | first=DANIEL | last=LEBLANC | work=The Globe and Mail |date=October 9, 2017| url-status=live |archive-url=https://web.archive.org/web/20180220092534/https://beta.theglobeandmail.com/news/politics/netflix-launches-pr-campaign-to-set-record-straight-on-500-million-pledge/article36528636/?ref=https%3A%2F%2Fwww.theglobeandmail.com& |archive-date=February 20, 2018}}{{Cite news | url=https://deadline.com/2017/10/netflix-defends-500-million-canada-investment-no-special-treatment-1202185388/ | title=Netflix Defends $500 Million Canadian Investment: "No Tax Deals Were Part Of The Approval" | last=Hayes | first=Dade | work=Deadline Hollywood | date=October 10, 2017 | url-status=live | archive-url=https://web.archive.org/web/20171019003902/http://deadline.com/2017/10/netflix-defends-500-million-canada-investment-no-special-treatment-1202185388/ |archive-date=October 19, 2017}} Netflix realized this goal by December 2018.{{Cite news | url=https://deadline.com/2019/03/netflix-reaches-tipping-point-as-originals-now-outpace-acquired-titles-study-1202579260/ | title=Netflix Reaches Tipping Point As Originals Now Outpace Acquired Titles – Study | last=Hayes | first=Dade | work=Deadline Hollywood | date=March 21, 2019}}

In October 2017, Netflix iterated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018. There will be a particular focus on films and anime through this investment, with a plan to produce 80 original films and 30 anime series.{{cite news | url=https://www.theverge.com/2017/10/16/16486436/netflix-original-content-8-billion-dollars-anime-films |title=Netflix plans to spend $8 billion to make its library 50 percent original by 2018 |last=Statt | first=Nick | work=The Verge | date=October 16, 2017 | url-status=live | archive-url=https://web.archive.org/web/20171017042303/https://www.theverge.com/2017/10/16/16486436/netflix-original-content-8-billion-dollars-anime-films | archive-date=October 17, 2017}} In October 2017, Netflix introduced the "Skip Intro" feature which allows customers to skip the intros to shows on its platform through a variety of techniques including manual reviewing, audio tagging, and machine learning.{{cite web |title=How does the Skip Intro feature work on TV shows |url=https://help.netflix.com/en/node/63402|publisher=Netflix}}{{Cite news | url=https://www.theatlantic.com/technology/archive/2017/10/netflixs-skip-intro-button-makes-tv-ever-more-like-an-app/544427/ | title=Netflix's 'Skip Intro' Button Makes TV Ever More Like an App | first=Ian | last=Bogost | work=The Atlantic | date=October 31, 2017}}

In November 2017, Netflix signed an exclusive multi-year deal with Orange Is the New Black creator Jenji Kohan.{{Cite news | url=https://deadline.com/2017/11/jenji-kohan-deal-with-netflix-1202210938/ | title=Jenji Kohan Inks Overall Deal With Netflix | last=Andreeva | first=Nellie | website=Deadline Hollywood | date=November 17, 2017}} In November 2017, Netflix withdrew from co-hosting a party at the 75th Golden Globe Awards with The Weinstein Company due to the Harvey Weinstein sexual abuse cases.{{cite news | url=https://variety.com/2017/film/awards/netflix-weinstein-golden-globes-1202621699/ |title=Netflix Won't Host Golden Globes Party With Weinstein Company | date=November 22, 2017 | first=Daniel | last=Holloway | work=Variety |url-status=live | archive-url=https://web.archive.org/web/20180130091738/https://variety.com/2017/film/awards/netflix-weinstein-golden-globes-1202621699/ | archive-date=January 30, 2018}}

{{See also|International expansion of Netflix}}

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In November 2017, Netflix announced that it would be making its first original Colombian series, to be executive produced by Ciro Guerra.{{Cite news |last=de la Fuente |first=Anna Marie |date=November 22, 2017 |title=Netflix to Make its First Original Colombian Series |work=Variety |url=https://variety.com/2017/film/festivals/netflix-to-make-first-original-colombian-series-1202621537/ |url-status=live |archive-url=https://web.archive.org/web/20171122180241/http://variety.com/2017/film/festivals/netflix-to-make-first-original-colombian-series-1202621537/ |archive-date=November 22, 2017}} In December 2017, Netflix signed Stranger Things director-producer Shawn Levy and his production company 21 Laps Entertainment to what sources say is a four-year deal.{{Cite news |last=SANDBERG |first=BRYN |date=December 6, 2017 |title='Stranger Things' Producer Inks Massive Overall Deal With Netflix |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/live-feed/netflix-inks-deal-shawn-levys-21-laps-1064839}} In 2017, Netflix invested in distributing exclusive stand-up comedy specials from Dave Chappelle, Louis C.K., Chris Rock, Jim Gaffigan, Bill Burr and Jerry Seinfeld.{{Cite news |last=Luckerson |first=Victor |date=March 20, 2017 |title=Laughing All the Way to the Bank |work=The Ringer |url=https://www.theringer.com/2017/3/20/16040460/netflix-stand-up-comedy-specials-market-chris-rock-dave-chappelle-amy-schumer-mike-birb-f3f000772c61 |url-status=live |archive-url=https://web.archive.org/web/20170915023036/https://www.theringer.com/2017/3/20/16040460/netflix-stand-up-comedy-specials-market-chris-rock-dave-chappelle-amy-schumer-mike-birb-f3f000772c61#.ubp1jaf7c |archive-date=September 15, 2017}}

In February 2018, Netflix acquired the rights to The Cloverfield Paradox from Paramount Pictures for $50 million and launched on its service on February 4, 2018, shortly after airing its first trailer during Super Bowl LII. Analysts believed that Netflix's purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release, while Netflix benefited from the surprise reveal.{{cite news |last=Kit |first=Borys |date=January 23, 2018 |title=Netflix in Talks to Acquire 'Cloverfield' Sequel From Paramount |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/heat-vision/netflix-talks-acquire-cloverfield-sequel-paramount-1077752 |url-status=live |archive-url=https://web.archive.org/web/20180124064614/https://www.hollywoodreporter.com/heat-vision/netflix-talks-acquire-cloverfield-sequel-paramount-1077752 |archive-date=January 24, 2018}}{{cite web |last1=Kit |first1=Borys |last2=McClintonk |first2=Pamela |date=February 6, 2018 |title=Sources: Netflix Paid Paramount More Than $50 Million for 'Cloverfield Paradox' |url=https://www.hollywoodreporter.com/heat-vision/netflix-paid-paramount-more-50-million-cloverfield-paradox-1082305 |url-status=live |archive-url=https://web.archive.org/web/20180207021339/https://www.hollywoodreporter.com/heat-vision/netflix-paid-paramount-more-50-million-cloverfield-paradox-1082305 |archive-date=February 7, 2018 |work=The Hollywood Reporter }} Other films acquired by Netflix include international distribution for Paramount's Annihilation and Universal's News of the World and worldwide distribution of Universal's Extinction,{{cite news |last=McNary |first=Dave |date=February 8, 2018 |title=Netflix Buys Michael Pena-Lizzy Caplan Thriller 'Extinction' From Universal |work=Variety |url=https://variety.com/2018/film/news/netflix-buys-michael-pena-lizzy-caplan-thriller-extinction-1202692114/ |url-status=live |archive-url=https://web.archive.org/web/20180208205735/http://variety.com/2018/film/news/netflix-buys-michael-pena-lizzy-caplan-thriller-extinction-1202692114/ |archive-date=February 8, 2018 }} Warner Bros.' Mowgli: Legend of the Jungle,{{cite news |last1=Fleming |first1=Mike Jr. |date=July 27, 2018 |title=Netflix Acquires Andy Serkis-Directed 'Mowgli' From Warner Bros & Plans 2019 Global Streaming Release |work=Deadline Hollywood |url=https://deadline.com/2018/07/netflix-mowgli-deal-andy-serkis-jungle-book-warner-bros-christian-bale-cate-blanchett-benedict-cumberbatch-1202434903/}} Paramount's The Lovebirds{{cite news | url=https://www.hollywoodreporter.com/movies/movie-news/paramount-sends-lovebirds-netflix-1285470 | title=Netflix Picks Up Kumail Nanjiani and Issa Rae's 'The Lovebirds' | first1=Mia | last1=Galuppo | first2=Borys | last2=Kit | date=March 20, 2020 | work=The Hollywood Reporter | url-status=live | archive-url=https://web.archive.org/web/20220407195358/https://www.hollywoodreporter.com/movies/movie-news/paramount-sends-lovebirds-netflix-1285470 | archive-date=April 7, 2022 | df=mdy-all | access-date=June 3, 2022 }} and 20th Century Studios' The Woman in the Window.{{cite news |last1=Fleming |first1=Mike Jr.|title=Netflix Negotiating For 'The Woman In The Window' With Amy Adams; Last Fox 2000 Elizabeth Gabler Project Will Be Let Go By Disney|url=https://deadline.com/2020/08/netflix-acquiring-the-woman-in-the-window-amy-adams-disney-fox-2000-elizabeth-gabler-project-joe-wright-1203002581/ |work=Deadline Hollywood| date=August 3, 2020}} In March, the service ordered Formula 1: Drive to Survive, a racing docuseries following teams in the Formula One world championship.{{cite web |last1=Horton |first1=Phillip |date=February 20, 2019 |title=Formula 1: Release date confirmed for F1's Netflix series |url=https://www.motorsportweek.com/2019/02/20/21649 |url-status=live |archive-url=https://web.archive.org/web/20200217113632/https://www.motorsportweek.com/2019/02/20/21649/ |archive-date=February 17, 2020 |access-date=February 17, 2020 |website=Motorsport Week |language=en}}

In March 2018, Sky UK announced an agreement with Netflix to integrate Netflix's subscription VOD offering into its pay-TV service. Customers with its high-end Sky Q set-top box and service will be able to see Netflix titles alongside their regular Sky channels.{{cite news |url=https://variety.com/2018/digital/news/netflix-stock-all-time-high-market-valuation-1202716101/ |title=Netflix Stock Pops to New All-Time High, Company Now Worth More Than $130 Billion |first=Todd |last=Spangler |work=Variety |date=March 2, 2018}} In October 2022, Netflix revealed that its annual revenue from the UK subscribers in 2021 was £1.4bn.{{Cite web |date=October 10, 2022 |title=Netflix reports £1.4bn revenue last year from UK subscribers |url=https://www.theguardian.com/media/2022/oct/10/netflix-revenue-uk-subscribers-corporation-tax |access-date=October 11, 2022 |website=the Guardian |language=en}}

In April 2018, Netflix pulled out of the Cannes Film Festival, in response to new rules requiring competition films to have been released in French theaters. The Cannes premiere of Okja in 2017 was controversial, and led to discussions over the appropriateness of films with simultaneous digital releases being screened at an event showcasing theatrical film; audience members also booed the Netflix production logo at the screening. Netflix's attempts to negotiate to allow a limited release in France were curtailed by organizers, as well as French cultural exception law—where theatrically screened films are legally forbidden from being made available via video-on-demand services until at least 36 months after their release.{{Cite news |last=Statt |first=Nick |date=April 11, 2018 |title=Netflix pulls out of Cannes Film Festival following competition ban |website=The Verge |url=https://www.theverge.com/2018/4/11/17225898/netflix-cannes-film-festival-competition-ban-streaming-services}}{{Cite news |last=Tiffany |first=Kaitlyn |date=May 19, 2017 |title=Netflix booed at Okja's Cannes premiere |website=The Verge |url=https://www.theverge.com/2017/5/19/15662542/netflix-cannes-film-festival-booed-okja-premiere}}{{Cite news |last=Tiffany |first=Kaitlyn |date=May 10, 2017 |title=Netflix's first two films at Cannes could be its last |website=The Verge |url=https://www.theverge.com/2017/5/10/15608978/netflix-cannes-film-festival-new-rule-theater-release-france}} Besides traditional Hollywood markets as well as from partners like the BBC, Sarandos said the company also looking to expand investments in non-traditional foreign markets due to the growth of viewers outside of North America. At the time, this included programs such as Dark from Germany, Ingobernable from Mexico and 3% from Brazil.{{Cite news | url=https://variety.com/2018/digital/news/netflix-original-spending-85-percent-1202809623/ | title=Netflix Content Chief Says 85% of New Spending Is on Originals | last=Spangler | first=Todd | website=Variety | date=May 14, 2018}}{{cite web| url=https://www.vulture.com/2018/06/how-netflix-swallowed-tv-industry.html | title=Inside the Binge Factory | first=Josef | last=Adalian | date=June 11, 2018 | work=Vulture }}{{cite web | url=https://www.vulture.com/article/planet-squid-game-netflix-biggest-show.html | title=Planet Squid Game | first=Josef | last=Adalain | date=September 30, 2021 | archive-date=October 3, 2021 | work=Vulture | archive-url=https://web.archive.org/web/20211003193656/https://www.vulture.com/article/planet-squid-game-netflix-biggest-show.html | url-status=live }}

On May 22, 2018, former president, Barack Obama, and his wife, Michelle Obama, signed a deal to produce docu-series, documentaries and features for Netflix under the Obamas' newly formed production company, Higher Ground Productions.{{cite news |title=Obamas Sign Deal With Netflix, Form 'Higher Ground Productions' |first=Scott |last=Neuman |url=https://www.npr.org/sections/thetwo-way/2018/05/22/613246456/obamas-sign-content-deal-with-netlfix-form-higher-ground-productions | work=NPR |date=May 22, 2018}}{{cite news | title=The Obamas Will Produce Movies and Shows for Netflix | url=https://www.vulture.com/2018/05/the-obamas-will-produce-movies-and-shows-for-netflix.html |last=Harris |first=Hunter |website=Vulture.com |date=May 21, 2018}}

In June 2018, Netflix announced a partnership with Telltale Games to port its adventure games to the service in a streaming video format, allowing simple controls through a television remote.{{cite news | url=https://www.techradar.com/news/netflix-to-add-games-to-its-service-including-stranger-things-and-minecraft | title=Exclusive: Netflix to add games to its service, including Minecraft: Story Mode | first=Nick | last=Pino | work=TechRadar | date=June 13, 2018}}{{cite news | url=https://www.cnet.com/news/netflix-partners-with-telltale-games-for-interactive-adventures/ | title=No, Netflix isn't going to stream Minecraft video games | first1=Joan | last1=Solsman | first2=Lori | last2=Grunin | work=CNET | date=June 13, 2018}} The first game, Minecraft: Story Mode, was released in November 2018.{{Cite news | url=https://www.ign.com/articles/2018/11/27/telltales-minecraft-story-mode-launches-on-netflix | title=Telltale's Minecraft: Story Mode Launches on Netflix | first=Colin | last=Stevens | work=IGN | date=November 27, 2018}} In July 2018, Netflix earned the most Emmy nominations of any network for the first time with 112 nods. On August 27, 2018, the company signed a five-year exclusive overall deal with international best–selling author Harlan Coben.{{Cite news| url=https://deadline.com/2018/08/harlan-coben-overall-deal-with-netflix-tv-series-movie-adaptations-books-1202452628/ |title=Harlan Coben Inks Overall Deal With Netflix For TV Series & Movie Adaptations Of His Books |last=Andreeva |first=Nellie |publisher=Deadline Hollywood |date=August 27, 2018}} On the same day, the company inked an overall deal with Gravity Falls creator Alex Hirsch.{{Cite news | url=https://deadline.com/2018/08/gravity-falls-creator-alex-hirsch-netflix-overall-deal-1202453142/ | title='Gravity Falls' Creator Alex Hirsch Inks Overall Deal With Netflix | last=Andreeva | first=Nellie | work=Deadline Hollywood | date=August 27, 2018}} In October 2018, Netflix paid under $30 million to acquire Albuquerque Studios (ABQ Studios), a $91 million film and TV production facility with eight sound stages in Albuquerque, New Mexico, for its first U.S. production hub, pledging to spend over $1 billion over the next decade to create one of the largest film studios in North America.{{cite web|title=Netflix to expand production hub in New Mexico|url=https://abcnews.go.com/Entertainment/wireStory/netflix-expand-production-hub-mexico-74370484|access-date=August 8, 2021|website=ABC News|language=en}}{{Cite news |url=https://variety.com/2018/digital/news/netflix-albuquerque-studios-deal-terms-30-million-1202981274/ |title=Netflix Is Paying Less Than $30 Million for Albuquerque Studios, Which Cost $91 Million to Build |last=Spangler |first=Todd | work=Variety |date=October 16, 2018}} In November 2018, Paramount Pictures signed a multi-picture film deal with Netflix, making Paramount the first major film studio to sign a deal with Netflix.{{cite news | title=Paramount and Netflix Set Multi-Picture Film Deal | url=https://deadline.com/2018/11/paramount-and-netflix-multi-picture-film-deal-1202503315/ |last=Hayes |first=Dade |work=Deadline Hollywood |date=November 16, 2018}} A sequel to AwesomenessTV's To All the Boys I've Loved Before was released on Netflix under the title To All the Boys: P.S. I Still Love You as part of the agreement.{{cite news |last1=Hagey |first1=Keach |last2=Flint| first2=Joe| title=Viacom Plans 'To All the Boys' Sequel for Netflix in Push to Create More Content for Rivals |url=https://www.wsj.com/articles/mtv-owners-streaming-strategy-if-you-cant-beat-them-feed-them-1540044000 |work=The Wall Street Journal |date=October 20, 2018| url-access=subscription}} In December 2018, the company announced a partnership with ESPN Films on a television documentary chronicling Michael Jordan and the 1997–98 Chicago Bulls season titled The Last Dance. It was released internationally on Netflix and became available for streaming in the United States three months after a broadcast airing on ESPN.{{Cite news |title=Here's the Thrilling New Trailer for ESPN's Michael Jordan Documentary 'The Last Dance' |url=https://www.complex.com/sports/2018/12/michael-jordan-last-dance-documentary-trailer | first=JOSHUA | last=ESPINOZA | work=Complex Networks | date=December 25, 2018}}{{Cite news |last=Spangler |first=Todd |title=Netflix to Premiere ESPN's 'The Last Dance' for U.S. Subscribers in July |url=https://variety.com/2020/digital/news/netflix-premiere-last-dance-us-1234586940/ | work=Variety |date=April 22, 2020}}

In January 2019, Sex Education made its debut as a Netflix original series with much critical acclaim.{{Cite news |url=https://www.theatlantic.com/entertainment/archive/2019/01/netflix-sex-education-review/579487/ |title=The Thoughtful Raunch of Sex Education | work=The Atlantic |date=January 9, 2019}} On January 22, 2019, Netflix sought and was approved for membership into the Motion Picture Association of America (MPAA), as the first streaming service to become a member of the association.{{cite news | url=https://www.hollywoodreporter.com/news/netflix-advanced-talks-join-mpaa-1177926 | title=Netflix Becomes First Streamer to Join the Motion Picture Association of America | first=Pamela | last=McClintock | work=The Hollywood Reporter | date=January 22, 2019 }} In February 2019, The Haunting creator Mike Flanagan joined frequent collaborator Trevor Macy as a partner in Intrepid Pictures and the duo signed an exclusive overall deal with Netflix to produce television content.{{cite news |url=https://deadline.com/2019/02/the-haunting-renewed-season-2-mike-flanagan-trevor-macy-partner-intrepid-pictures-netflix-overall-deal-the-haunting-of-hill-house-1202561592/ |title='The Haunting' Renewed For Season 2 as Mike Flanagan & Trevor Macy Partner in Intrepid Pictures & Ink Netflix Overall Deal |last=Andreeva |first=Nellie | work=Deadline Hollywood |date=February 21, 2019}} On May 9, 2019, Netflix contracted with Dark Horse Entertainment to make television series and films based on comics from Dark Horse Comics.{{Cite news |url=https://www.thewrap.com/netflix-signs-umbrella-academy-publisher-dark-horse-comics-to-first-look-deal/ |title=Netflix Signs 'Umbrella Academy' Producer Dark Horse Entertainment to First-Look Deal | first=Tim | last=Baysinger |work=The Wrap | date=May 9, 2019}} In July 2019, Netflix announced that it would be opening a hub at Shepperton Studios as part of a deal with Pinewood Group.{{Cite news | url=https://www.theguardian.com/media/2019/jul/03/netflix-strikes-production-deal-with-shepperton-studios |title=Netflix strikes production deal with Shepperton Studios | last=Sweney |first=Mark |work=The Guardian | date=July 3, 2019 | issn=0261-3077}} In early-August 2019, Netflix negotiated an exclusive multi-year film and television deal with Game of Thrones creators and showrunners David Benioff and D.B. Weiss.{{cite news |title=What Will David Benioff and D.B. Weiss Bring to Netflix For $200 Million? |url=https://www.wmagazine.com/story/david-benioff-db-weiss-netflix-deal |last=Munzenrieder |first=Kyle |work=W |date=August 8, 2019}}{{cite news |title=Game of Thrones creators sign $200 million Netflix deal to make exclusive shows and films |url=https://www.theverge.com/2019/8/7/20761099/game-of-thrones-david-benioff-db-weiss-netflix-deal-200-million-disney-stars |last=Statt |first=Nick |work=The Verge |date=August 7, 2019}}{{cite web |url=https://deadline.com/2019/10/star-wars-setback-game-of-thrones-duo-david-benioff-d-b-weiss-exit-trilogy-1202771184/ |title='Star Wars' Setback: 'Game Of Thrones' Duo David Benioff & D.B. Weiss Exit Trilogy |last=Boucher |first=Geoff |work=Deadline Hollywood |date=October 29, 2019}}{{cite news |url=https://www.theguardian.com/film/2019/oct/29/game-of-thrones-creators-benioff-and-weiss-drop-star-wars-movies-for-netflix | title=Game of Thrones creators Benioff and Weiss drop Star Wars movies for Netflix | work=The Guardian |date=October 29, 2019}}{{cite news | title=Game of Thrones showrunners quit Star Wars trilogy to work on Netflix projects |url=https://www.theverge.com/2019/10/29/20937689/benioff-weiss-star-wars-trilogy-cancelled-netflix |last=Byford |first=Sam |work=The Verge |date=October 29, 2019}} The first Netflix production created by Benioff and Weiss was planned as an adaptation of Liu Cixin's science fiction novel The Three-Body Problem, part of the Remembrance of Earth's Past trilogy.{{Cite news | url=https://www.theverge.com/2020/9/1/21410210/netflix-the-three-body-problem-benioff-weiss-adapation | title=Game of Thrones showrunners are adapting The Three-Body Problem as first major Netflix project | first=Nick | last=Statt | work=The Verge | date=September 1, 2020}} On September 30, 2019, in addition to renewing Stranger Things for a fourth season, Netflix signed The Duffer Brothers to an overall deal covering future film and television projects for the service.{{cite web |url=https://www.hollywoodreporter.com/live-feed/stranger-things-renewed-season-4-at-netflix-duffer-brothers-ink-rich-netflix-deal-1222143 |title=Stranger Things Renewed for Season 4 as Creators Ink Nine-Figure Netflix Deal |first=Leslie |last=Goldberg |work=The Hollywood Reporter |date=September 30, 2019}}

On November 13, 2019, Netflix and Nickelodeon entered into a multi-year agreement to produce several original animated feature films and television series based on Nickelodeon's library of characters. This agreement expanded on their existing relationship, in which new specials based on the past Nickelodeon series Invader Zim and Rocko's Modern Life (Invader Zim: Enter the Florpus and Rocko's Modern Life: Static Cling respectively) were released by Netflix. Other new projects planned under the team-up include a music project featuring Squidward Tentacles from the animated television series SpongeBob SquarePants, and films based on The Loud House and Rise of the Teenage Mutant Ninja Turtles.{{cite press release |title=Netflix and Nickelodeon form multi-year output deal to produce original animated films and series for kids & families around the world |url=https://media.netflix.com/en/press-releases/netflix-and-nickelodeon-form-multi-year-output-deal-to-produce-original-animated-films-and-series-for-kids-families-around-the-world |publisher=Netflix |date=November 13, 2019}}{{cite news |last=Barnes |first=Brookes |title='SpongeBob' Spinoff Highlights Netflix-Nickelodeon Deal |url=https://www.nytimes.com/2019/11/13/business/media/netflix-nickelodeon-spongebob-squarepants.html |archive-url=https://web.archive.org/web/20191113184007/https://www.nytimes.com/2019/11/13/business/media/netflix-nickelodeon-spongebob-squarepants.html |archive-date=November 13, 2019 |url-status=live |work=The New York Times |date=November 13, 2019 | url-access=limited}}{{cite news |last=Slater |first=Georgina |title=Netflix and Nickelodeon Team Up as Disney+ Lands 10 Million Subscribers One Day After Launch |url=https://people.com/movies/netflix-nickelodeon-team-disney-lands-10-million-subscribers/ |work=People |date=November 15, 2019}} The agreement with Disney ended in 2019 due to the launch of Disney+, with its Marvel productions moving exclusively to the service in 2022.{{Cite news |last=Gebhart |first=Andrew |title=Marvel and Star Wars films will ditch Netflix for Disney's own service |work=CNET |url=https://www.cnet.com/news/marvel-and-star-wars-films-will-ditch-netflix-for-disney/ |url-status=live |archive-url=https://web.archive.org/web/20170907190259/https://www.cnet.com/news/marvel-and-star-wars-films-will-ditch-netflix-for-disney/ |archive-date=September 7, 2017}}{{Cite web |last=Andreeva |first=Nellie |date=March 1, 2022 |title=Disney+ Expands Into TV-MA Fare As It Adds Marvel's 'Defenders' Franchise & 'Agents Of S.H.I.E.L.D.' From Netflix |url=https://deadline.com/2022/03/disney-plus-tvma-rating-marvel-the-defenders-franchise-jessica-jones-daredevil-luke-cage-agents-of-shield-netflix-1234962137/ |url-status=live |archive-url=https://web.archive.org/web/20220301211328/https://deadline.com/2022/03/disney-plus-tvma-rating-marvel-the-defenders-franchise-jessica-jones-daredevil-luke-cage-agents-of-shield-netflix-1234962137/ |archive-date=March 1, 2022 |access-date=March 1, 2022 |website=Deadline Hollywood}}

In November 2019, Netflix announced that it had signed a long-term lease to save the Paris Theatre, the last single-screen movie theater in Manhattan. The company oversaw several renovations at the theater, including new seats and a concession stand.{{cite web|url=https://deadline.com/2019/11/paris-theatre-longerm-lease-netflix-marriage-story-the-irishman-robert-solow-1202794519/|title=We'll Always Have Paris: Netflix Seals Long Term Deal To Keep Gotham's Last Single-Screen Picture Palace Alive|date=November 25, 2019}}{{Cite news | url=https://deadline.com/2020/01/netflix-paris-office-france-series-reed-hastings-1202833735/| title=Netflix Opens Vast Paris Office, Reveals New Content & Partnerships In France | first=Andreas | last=Wiseman | work=Deadline Hollywood | date=January 17, 2020}}{{Cite news | url=https://www.reuters.com/article/us-france-netflix/netflix-opens-paris-office-plans-new-french-language-series-idUSKBN1ZG1W2 | title=Netflix opens Paris office, plans new French-language series | first1=Mathieu | last1=Rosemain | first2=Geert | last2=De Clercq | work=Reuters | date=January 17, 2020}}

File:SXSW 2016 - Ted Sarandos (25752599662).jpg

In January 2020, Netflix announced a new four-film deal with Adam Sandler worth up to $275 million.{{Cite news | url=https://www.indiewire.com/2020/01/adam-sandler-netflix-deal-extended-four-movies-1202207433/ | title=Adam Sandler Extends Deal With Netflix, Will Make Four More Movies for the Streamer | first=Chris | last=Lindahl | work=IndieWire | date=January 31, 2020}} On February 25, 2020, Netflix formed partnerships with six Japanese creators to produce an original Japanese anime project. This partnership includes manga creator group CLAMP, mangaka Shin Kibayashi, mangaka Yasuo Ohtagaki, novelist and film director Otsuichi, novelist Tow Ubukata, and manga creator Mari Yamazaki.{{cite web |url=https://www.animenewsnetwork.com/news/2020-02-25/netflix-partners-with-clamp-and-kindaichi-gundam-thunderbolt-goth-mardock-scramble-thermae-romae-creators-for-new-anime/.156820 |title=Netflix Partners With CLAMP & Kindaichi, Gundam Thunderbolt, Goth, Mardock Scramble, Thermae Romae Creators for New Anime |website=Anime News Network | date=February 25, 2020}} On March 4, 2020, ViacomCBS announced that it will be producing two spin-off films based on SpongeBob SquarePants for Netflix.{{cite news | url=https://www.mediaplaynews.com/its-a-spongebob-squarepants-vision-at-viacomcbs/ |title=It's a SpongeBob SquarePants World at ViacomCBS |work=Home Media Magazine |first=Erik |last=Gruenwedel |date=March 4, 2020}} On April 7, 2020, Peter Chernin's Chernin Entertainment made a multi-year first-look deal with Netflix to make films.{{cite news |url=https://www.thewrap.com/chernin-entertainment-netflix-sign-first-look-deal-for-film/ |title=Chernin Entertainment, Netflix Sign First-Look Deal for Film | work=TheWrap |date=April 8, 2020}} On May 29, 2020, Netflix announced the acquisition of Grauman's Egyptian Theatre from the American Cinematheque to use as a special events venue.{{Cite news |url=https://deadline.com/2020/05/netflix-closes-deal-american-cinematheque-egyptian-theatre-1202946525/ |title=Netflix closes deal of egyptian theater; joining forces with American Cinematheque |last=D'Alessandro |first=Anthony| work=Deadline Hollywood |date=May 29, 2020}}{{Cite news | url=https://variety.com/2020/film/news/netflix-hollywood-egyptian-theatre-1234619985/ | title=Netflix Closes Deal to Buy Hollywood's Egyptian Theatre | last=McNary | first=Dave | work=Variety | date=May 29, 2020}}{{Cite news | url=https://www.indiewire.com/2020/05/netflix-buys-egyptian-theatre-1202234279/ | title=Netflix Finally Sealed the Deal on Hollywood's Egyptian Theatre, but Not Everyone Is Happy | first=Chris | last=Lindahl | work=IndieWire | date=May 29, 2020}} In July 2020, Netflix appointed Sarandos as co-CEO.{{Cite news | last=Lee | first=Edmund | title=Netflix Appoints Ted Sarandos as Co-Chief Executive | work=The New York Times |url=https://www.nytimes.com/2020/07/16/business/netflix-subscriptions-earnings-sarandos.html |archive-url=https://web.archive.org/web/20200716220043/https://www.nytimes.com/2020/07/16/business/netflix-subscriptions-earnings-sarandos.html |archive-date=July 16, 2020 |url-status=live | date=July 16, 2020 | url-access=limited | issn=0362-4331}}{{Cite news |last=Bursztynsky | first=Jessica | title=Netflix promotes Ted Sarandos to co-CEO | url=https://www.cnbc.com/2020/07/16/netflix-names-ted-sarandos-co-ceo.html | work=CNBC | date=July 16, 2020}} In July 2020, Netflix invested in Black Mirror creators Charlie Brooker and Annabel Jones' new production outfit Broke And Bones.{{Cite news | url=https://deadline.com/2020/07/charlie-brooker-annabel-jones-netflix-broke-and-bones-1202996292/ |title=Netflix Quietly Strikes Landmark Investment Deal With 'Black Mirror' Creators Charlie Brooker & Annabel Jones |first=Jake |last=Kanter | work=Deadline Hollywood | date=July 30, 2020}}

In March 2021, Netflix earned the most Academy Award nominations of any studio, with 36. Netflix won seven Academy Awards, which was the most by any studio. Later that year, Netflix also won more Emmys than any other network or studio with 44 wins, tying the record for most Emmys won in a single year set by CBS in 1974. On April 8, 2021, Sony Pictures Entertainment announced an agreement for Netflix to hold the U.S. pay television window rights to its releases beginning in 2022, replacing Starz and expanding upon an existing agreement with Sony Pictures Animation. The agreement also includes a first-look deal for any future direct-to-streaming films being produced by Sony Pictures, with Netflix required to commit to a minimum number of them.{{Cite news |last=Hayes |first=Dade |title=Netflix And Sony Break Ground With Film Licensing Deal Replacing Starz Pact, Including First Look At New Direct-To-Streaming Titles |url=https://deadline.com/2021/04/netflix-sony-pictures-licensing-deal-streaming-starz-spider-man-1234730124/ | work=Deadline Hollywood |date=April 8, 2021}}{{Cite news |first1=Matt| last1=Donnelly |first2=Cynthia |last2=Littleton |title=Sony Pictures Moves Movie Output Deal From Starz to Netflix in Rich Pact|url=https://variety.com/2021/film/news/netflix-sony-pictures-pay-1-starz-output-1234946413/ |work=Variety |date=April 8, 2021}}{{Cite news | last=Lindahl | first=Chris |title=Netflix Will Become the Post-Theatrical Streaming Home for Sony Pictures| url=https://www.indiewire.com/2021/04/netflix-sony-deal-spider-man-1234628923/ |work=IndieWire |date=April 8, 2021}} On April 27, 2021, Netflix announced that it was opening its first Canadian headquarters in Toronto.{{Cite news |url=https://dailyhive.com/vancouver/netflix-canada-toronto-headquarters | title=Netflix Canada to officially open new headquarters in Toronto | first=Karen | last=Doradea | work=Daily Hive | date=April 27, 2021}} The company also announced that it would open an office in Sweden as well as Rome and Istanbul to increase its original content in those regions.{{Cite news | url=https://variety.com/2021/digital/global/netflix-nordic-office-sweden-1234962502/ | title=Netflix Launches Nordic Office in Sweden | first=Elsa | last=Keslassy | work=Variety | date=April 28, 2021}}

In early-June, Netflix hosted a first-ever week-long virtual event called "Geeked Week", where it shared exclusive news, new trailers, cast appearances and more about upcoming genre titles like The Witcher, The Cuphead Show!, and The Sandman.{{cite web|url=https://www.theverge.com/2021/5/24/22448313/netflix-geeked-week-event-the-witcher-sandman-cuphead-resident-evil|title=Netflix is holding a week-long 'geek' event in June about The Witcher, The Sandman, and more|website=Verge|date=May 24, 2021|author=Jay Peters|access-date=December 9, 2022}}

In July 2021, Netflix hired Mike Verdu, a former executive from Electronic Arts and Facebook, as vice president of game development, along with plans to add video games by 2022.{{cite news | url=https://www.bloomberg.com/news/articles/2021-07-14/netflix-plans-to-offer-video-games-in-expansion-beyond-films-tv | title=Netflix Plans to Offer Video Games in Push Beyond Films, TV | first1=Lucas | last1=Shaw | first2=Mark | last2=Gurman | work=Bloomberg News | date=July 14, 2021}} Netflix announced plans to release mobile games which would be included in subscribers' plans to the service.{{cite news | url=https://www.theverge.com/2021/7/20/22585802/netflix-gaming-mobile-subscription-earnings | title=Netflix's gaming expansion starts with mobile | first=Jay | last=Peters | work=The Verge | date=July 20, 2021}} Trial offerings were first launched for Netflix users in Poland in August 2021, offering premium mobile games based on Stranger Things including Stranger Things 3: The Game, for free to subscribers through the Netflix mobile app.{{cite web | url=https://www.engadget.com/netflix-mobile-games-app-subscription-test-android-poland-stranger-things-155325550.html | title=Netflix starts testing Stranger Things games in its Android app | first=Kris | last=Holt | work=Engadget | date=August 26, 2021}}

Also in September, the company announced The Queen's Ball: A Bridgerton Experience, launching in 2022 in Los Angeles, Chicago, Montreal, and Washington, D.C..{{cite web|url=https://www.indiewire.com/shop/bridgerton-experience-the-queens-ball-1234664856/|title='Bridgerton' Live: Here's How You Can Get Tickets to 'The Queen's Ball' Before They're Gone|website=IndieWire|date=September 16, 2021|author=Angel Saunders|access-date=December 9, 2022}}

On September 20, 2021, Netflix signed a long-term lease with Aviva Investors to operate and expand the Longcross Studios in Surrey, UK.{{cite news | url=https://deadline.com/2021/09/netflix-longcross-deal-uk-one-billion-content-spend-1234840407/ | title=Netflix Increases UK Studio Footprint With Long-Term Longcross Deal; Streamer Re-Confirms $1BN UK Content Spend In 2021 | first=Andreas | last=Wiseman | work=Deadline Hollywood | date=September 20, 2021}} On September 21, 2021, Netflix announced that it would acquire the Roald Dahl Story Company, which manages the rights to Roald Dahl's stories and characters, for an undisclosed price and would operate it as an independent company.{{cite press release | url=https://about.netflix.com/en/news/netflix-acquires-iconic-roald-dahl-story-company | title=Netflix Acquires Iconic Roald Dahl Story Company | publisher=Netflix | date=September 21, 2021}}{{cite news | url=https://deadline.com/2021/09/netflix-roald-dahl-story-company-1234842004/ | title=Netflix Acquires Roald Dahl Story Company | work=Deadline Hollywood | first=Tom | last=Grater | date=September 21, 2021}}{{cite news | last=Shaw | first=Lucas | title=Netflix Agrees to Buy 'Matilda' Author Roald Dahl Story Catalog | url=https://www.bloomberg.com/news/articles/2021-09-22/netflix-agrees-to-buy-matilda-author-roald-dahl-story-catalog-ktv8ispt?sref=CIpmV6x8 | work=Bloomberg News | date=September 22, 2021 | url-access=subscription}}{{cite news | title=Netflix Acquires Roald Dahl Story Company, Plans Extensive Universe | url=https://variety.com/2021/tv/global/roald-dahl-netflix-deal-1235071043/ | last=Ramachandran | first=Naman | work=Variety |date=September 22, 2021}} The company acquired Night School Studio, an independent video game developer, on September 28, 2021.{{cite web | url=https://venturebeat.com/2021/09/28/netflix-acquires-its-first-game-studio-in-deal-with-oxenfree-creator-night-school-studio/ | title=Netflix acquires its first game studio in deal with Oxenfree creator Night School Studio | first=Dean | last=Takahashi | work=Venture Beat | date=September 28, 2021}} Netflix officially launched mobile games on November 2, 2021, for Android users around the world. Through the app, subscribers had free access to five games, including two previously made Stranger Things titles. Netflix intends to add more games to this service over time.{{cite news | url=https://www.polygon.com/22759722/netflix-games-on-android | title=Netflix officially has games now | first=Joshua | last=Rivera | work=Polygon | date=November 2, 2021}} On November 9, the collection launched for iOS.{{cite news | url=https://techcrunch.com/2021/11/09/netflix-launches-games-to-iphone-and-ipad-users-worldwide/ | title=Netflix launches games to iPhone and iPad users worldwide | first=Sarah | last=Perez | work=TechCrunch | date=November 9, 2021}} Some games in the collection require an active internet connection to play, while others will be available offline. Netflix Kids' accounts will not have games available.{{cite news | url=https://variety.com/2021/digital/news/netflix-launches-games-mobile-1235102924/ | title=Netflix Sets Launch of Games in Mobile App Worldwide, Including 'Stranger Things' Titles | first=Todd | last=Spangler | work=Variety |date=November 2, 2021}}

On October 13, 2021, Netflix announced the launch of the Netflix Book Club, where readers will hear about new books, films, and series adaptations and have exclusive access to each book's adaptation process. Netflix will partner with Starbucks to bring the book club to life via a social series called But Have You Read the Book?. Uzo Aduba will serve as the inaugural host of the series and announce monthly book selections set to be adapted by the streamer. Aduba will also speak with the cast, creators, and authors about the book adaptation process over a cup of coffee at Starbucks.{{cite web |title=Announcing Netflix Book Club with Host Uzo Aduba and New Social Series with Starbucks |url=https://about.netflix.com/en/news/netflix-book-club-host-uzo-aduba-partner-starbucks-passing-tessa-thompson |access-date=October 16, 2021 |website=About Netflix |language=en}}{{Cite news |last=Perez |first=Lexy |title=Uzo Aduba to Host Netflix Book Club Series |url=https://www.hollywoodreporter.com/tv/tv-news/uzo-aduba-netflix-book-club-starbucks-1235030456/ |website=The Hollywood Reporter |date=October 13, 2021}} Through October 2021, Netflix commonly reported viewership for its programming based on the number of viewers or households that watched a show in a given period (such as the first 28 days from its premiere) for at least two minutes. On the announcement of its quarterly earnings in October 2021, the company stated that it would switch its viewership metrics to measuring the number of hours that a show was watched, including rewatches, which the company said was closer to the measurements used in linear broadcast television, and thus "our members and the industry can better measure success in the streaming world."{{cite news | url=https://deadline.com/2021/10/netflix-set-to-shake-up-ratings-strategy-plans-to-release-more-viewing-figures-in-future-1234858561/ | title=Netflix Set To Shake Up Ratings Strategy & Plans To Release More Viewing Figures In Future | first=Peter | last=White | work=Deadline Hollywood | date=October 19, 2021}} On November 16, 2021, Netflix announced the launch of "Top10 on Netflix.com", a new website with weekly global and country lists of the most popular titles on their service based on their new viewership metrics.{{cite news |title=Netflix Launches New "Top10 on Netflix" Website |url=https://springtribune.com/2021/11/16/netflix-launches-new-weekly-top-10-on-netflix-website/ |last=Keith |first=Chantel |website=Spring Tribune |date=November 16, 2021}}

On November 22, 2021, Netflix announced that it would acquire Scanline VFX, the visual effects and animation company behind Cowboy Bebop and Stranger Things.{{cite web |last1=D'Alessandro |first1=Anthony |title=Netflix Acquiring Scanline VFX, Which Worked On 'Cowboy Bebop' & 'Stranger Things' |url=https://deadline.com/2021/11/netflix-acquiring-scanline-vfx-which-worked-on-cowboy-bebop-stranger-things-1234878861/ | work=Deadline Hollywood |date=November 22, 2021}} On the same day, Roberto Patino signed a deal with Netflix and established his own production banner, Analog Inc., in partnership with the company. Patino's first project under the deal is a series adaptation of Image Comics' Nocterra.{{cite news | last=White | first=Peter | title=Roberto Patino Strikes Overall Deal With Netflix, Developing Comic Series Adaptation Nocterra | url=https://deadline.com/2021/11/roberto-patino-overall-deal-netflix-comic-adaptation-nocterra-1234878978/ | work=Deadline Hollywood | date=November 22, 2021}} On December 6, 2021, Netflix and Stage 32 announced that they have teamed up the workshops at the Creating Content for the Global Marketplace program.{{cite news | title='Black-ish', 'Jack Ryan' Talents to Present at Netflix, Stage 32 Content Creation Program | url=https://variety.com/2021/tv/global/netflix-stage-32-content-program-1235127096/ | last=Ramachandran |first=Naman |work=Variety |date=December 6, 2021}} On December 7, 2021, Netflix partnered with IllumiNative, a woman-led non-profit organization, for the Indigenous Producers Training Program.{{cite news |title=Netflix Teams With IllumiNative for Indigenous Producers Training Program | url=https://www.hollywoodreporter.com/movies/movie-news/netflix-illuminative-producers-program-1235058195/ | last=Sun| first=Rebecca| work=The Hollywood Reporter |date=December 7, 2021}}{{Cite news | url=https://variety.com/2021/film/news/netflix-partners-illuminative-train-indigenous-producers-1235127692/ | title=Netflix Partners with Illuminative to Train Indigenous TV and Film Producers | first=Selome | last=Hailu | work=Variety | date=December 7, 2021}}

On December 9, 2021, Netflix announced the launch of "Tudum", an official companion website that offers news, exclusive interviews and behind-the-scenes videos for its original television shows and films.{{cite news |title=Netflix Wants to Own Online News About Its Content, Too |url=https://www.hollywoodreporter.com/business/digital/netflix-launches-news-site-tudum-1235059676/ |last=Galuppo |first=Mia |work=The Hollywood Reporter | date=December 9, 2021}} On December 13, 2021, Netflix signed a multi-year overall deal with Kalinda Vazquez.{{cite news |title=Netflix Inks Overall Deal With 'Fear the Walking Dead' Writer and Producer Kalinda Vazquez| url=https://variety.com/2021/tv/news/netflix-kalinda-vazquez-deal-1235132278/ |work=Variety |last=Hailu |first=Selome |date=December 13, 2021}} On December 16, 2021, Netflix signed a multi-year creative partnership with Spike Lee and his production company 40 Acres and a Mule Filmworks to develop film and television projects.{{cite web|title=Spike Lee Signs Multiyear Film Deal With Netflix to Direct and Produce|url=https://www.thewrap.com/spike-lee-netflix-multiyear-film-deal/|work=TheWrap|last=Welk|first=Brian|date=December 16, 2021}} In December 2021, former Netflix engineer Sung Mo Jun was sentenced to 2 years in prison for an insider trading scheme where he leaked subscriber numbers in advance of official releases.{{Cite news | last=Chan | first=J. Clara |title=Former Netflix Engineer Sentenced to Two Years in Prison for Insider Trading | url=https://www.hollywoodreporter.com/business/business-news/netflix-insider-trading-prison-sentence-1235057109/ |website=The Hollywood Reporter |date=December 3, 2021}}{{Cite press release | url=https://www.justice.gov/usao-wdwa/pr/former-netflix-engineer-sentenced-prison-insider-trading | title=Former Netflix engineer sentenced to prison for insider trading | publisher=United States Department of Justice | date=December 3, 2021}}

In compliance with the EU Audiovisual Media Services Directive and its implementation in France, Netflix reached commitments with French broadcasting authorities and film guilds, as required by law, to invest a specific amount of its annual revenue into original French films and series. These films must be theatrically released and would not be allowed to be carried on Netflix until 15 months after their release.{{cite web |last=Keslassy |first=Elsa |date=December 9, 2021 |title=Netflix, Amazon, Disney Plus, Apple TV Plus to Invest as Much as $330 Million in French Content Annually |url=https://variety.com/2021/film/global/netflix-amazon-disney-plus-apple-tv-plus-avms-france-1235130056/ |access-date=April 26, 2022 |website=Variety |language=en-US}}{{cite web |last1=Roxborough |first1=Scott |date=February 22, 2022 |title=Netflix to Invest $45M in French, European Films in Deal That Could Pave Return to Cannes |url=https://www.hollywoodreporter.com/business/business-news/netflix-french-european-movies-invest-cannes-festival-return-1235097349/ |access-date=February 22, 2022 |work=The Hollywood Reporter}}

The company announced plans to acquire Next Games in March 2022 for {{Euro|65 million}} as part of Netflix's expansions into gaming. Next Games had developed the mobile title Stranger Things: Puzzle Tales as well as two The Walking Dead mobile games.{{cite web | url = https://www.theverge.com/2022/3/2/22957953/netflix-next-games-acquisition-stranger-things-mobile-puzzle-rpg | title = Netflix acquires another developer to build 'world class games' | first = Jon | last = Porter | date = March 2, 2022 | access-date = March 2, 2022 | work = The Verge }} Later in the month, Netflix also acquired the Texas-based mobile game developer, Boss Fight Entertainment, for an undisclosed sum.{{cite web |last1=Spangler |first1=Todd |date=March 24, 2022 |title=Netflix Acquires Its Third Game Studio, Boss Fight Entertainment |url=https://variety.com/2022/digital/news/netflix-acquires-boss-fight-game-studio-1235214156/ |access-date=March 25, 2022 |website=Variety |language=en-US}}

Following the 2022 Russian invasion of Ukraine, Netflix suspended its operations and future projects in Russia.{{Cite news |date=March 2, 2022 |title=Netflix pauses future projects in Russia |language=en-GB |work=BBC News |url=https://www.bbc.com/news/technology-60596699 |access-date=March 4, 2022}}{{cite news |last=Lang |first=Brent |date=March 6, 2022 |title=Netflix Suspends Service in Russia Amid Invasion of Ukraine |work=Variety |publisher=Penske Media Corporation |url=https://variety.com/2022/digital/news/netflix-suspends-service-russia-ukraine-invasion-1235197390/ |access-date=March 6, 2022}} It also announced that it would not comply with a proposed directive by Roskomnadzor requiring all internet streaming services with more than 100,000 subscribers to integrate the major free-to-air channels (which are primarily state-owned).{{cite web |last=Ramachandran |first=Naman |date=February 28, 2022 |title=Netflix Declines to Carry Russian Propaganda Channels |url=https://variety.com/2022/tv/global/netflix-russian-propaganda-channels-1235192082/ |access-date=April 26, 2022 |website=Variety |language=en-US}} A month later, ex-Russian subscribers filed a class action lawsuit against Netflix.{{cite web|title=Russian subscribers sue Netflix for pulling service over Ukraine war|url=https://www.upi.com/Top_News/World-News/2022/04/13/russia-ukraine-netflix-lawsuit/9871649856238/|work=United Press International|last=Hughes|first=Clyde|date=April 13, 2022}}{{cite news|title=Russian Netflix users sue streaming giant for leaving market -RIA|url=https://www.reuters.com/technology/russian-netflix-users-sue-streaming-giant-leaving-market-ria-2022-04-13/|work=Reuters|date=April 13, 2022}}

At the end of Q1 2022, Netflix announced a decline in subscribers with almost 200,000 fewer viewers than at the end of the previous year.{{cite web |last=Kit |first=Borys |date=June 1, 2022 |title=Behind Netflix's Leaner Movie Mandate: Bigger, Fewer and Better |url=https://www.hollywoodreporter.com/business/business-news/netflix-movies-knives-out-gray-man-red-notice-1235156868/ |access-date=June 28, 2022 |website=The Hollywood Reporter |language=en-US}} Netflix stated that 100 million households globally were sharing passwords to their account with others, and that Canada and the United States accounted for 30 million of them. Following these announcements, Netflix's stock price fell by 35 percent.{{cite web |last1=Flint |first1=Joe |last2=Jacob |first2=Denny |date=April 19, 2022 |title=Netflix Explores a Version With Ads as Subscriber Base Shrinks |url=https://www.wsj.com/articles/netflix-earnings-q1-2022-11650325682 |archive-url=https://archive.today/20220420170225/https://www.wsj.com/articles/netflix-earnings-q1-2022-11650325682? |archive-date=April 20, 2022 |access-date=April 20, 2022 |publisher=Wall Street Journal}}{{cite web |last=Alessandrini |first=Jessica Bursztynsky, Sarah |date=April 20, 2022 |title=Netflix closes down 35% wiping more than $50 billion off market cap |url=https://www.cnbc.com/2022/04/20/netflix-plunges-trading-subscriber-loss.html |access-date=April 26, 2022 |website=CNBC |language=en}}{{cite news |last=Sherman |first=Alex |date=April 20, 2022 |title=Netflix estimates 100 million households are sharing passwords and suggests a global crackdown is coming |work=CNBC |url=https://www.cnbc.com/2022/04/19/netflix-warns-password-sharing-crackdown-is-coming.html |access-date=April 20, 2022}}{{cite web |last1=Rubin |first1=Rebecca |title=Netflix Scraps Several Animated Projects, Including Ava DuVernay's 'Wings of Fire' and 'Antiracist Baby' (EXCLUSIVE) |url=https://variety.com/2022/film/news/netflix-animated-series-wings-of-fire-antiracist-baby-1235269747/ |publisher=Variety |date=May 17, 2022}} By June 2022, Netflix had laid off 450 full-time and contract employees as part of the company's plan to trim costs amid lower than expected subscriber growth. The layoffs represented approximately 2 percent of the workforce and spread across the company globally.{{cite web |last=Oganesyan |first=Natalie |date=April 28, 2022 |title=Netflix Begins Layoffs at Tudum Site, Marketing Department |url=https://www.thewrap.com/netflix-layoffs-tudum-site-marketing-department/ |work=TheWrap}}{{cite news |last=Andreeva |first= Nellie |url=https://deadline.com/2022/05/netflix-layoffs-us-employees-1235026085/ |title=Netflix Hit By Layoffs; About 150 Mostly U.S.-Based Employees Affected |work=Deadline Hollywood |date=May 17, 2022 |access-date=May 17, 2022 }}{{cite news |last1=Niasse |first1=Amina |last2=Shaw |first2=Lucas |last3=Bloomberg |first3=Writer |url=https://fortune.com/2022/06/23/netflix-latest-layoffs-300-employees-2022 |title=Netflix lays off another 300 employees in latest round of cuts |work=Fortune |date=June 24, 2022 |access-date=June 24, 2022 }}{{cite web |last1=White |first1=Peter |title=Netflix Axes Another 300 Staff, Taking Total Layoffs To More Than 450 |url=https://deadline.com/2022/06/netflix-axes-another-300-staff-taking-total-layoffs-to-around-450-1235050799/ |website=Deadline Hollywood |date=June 23, 2022}}

On April 28, 2022, the company launched its inaugural Netflix Is a Joke comedy festival, featuring more than 250 shows over 12 nights at 30-plus locations across Los Angeles, including the first-ever stand-up show at Dodger Stadium.{{cite news|url=https://www.latimes.com/entertainment-arts/story/2022-04-24/netflix-is-a-joke-festival-los-angeles-31-acts-to-see|title=31 must-see acts to catch during Netflix's major L.A. comedy festival|newspaper=LA Times|date=April 24, 2022|access-date=December 9, 2022}}{{cite web|url=https://variety.com/2022/tv/news/netflix-is-a-joke-festival-gabriel-fluffy-iglesias-1235243209/|title=Netflix's Massive Comedy Festival Is No Joke: Here's Why the Streamer Is Doing It Now|website=Variety|date=April 28, 2022|author=Michael Schneider|access-date=December 9, 2022}}

On July 19, 2022, Netflix announced plans to acquire Australian animation studio Animal Logic.{{cite web|last=Weprin|first=Alex|title=Netflix Acquires Animation Studio Animal Logic|url=https://www.hollywoodreporter.com/business/digital/netflix-acquires-animation-animal-logic-1235183045/|website=The Hollywood Reporter|date=July 19, 2022}}{{cite web|url=https://variety.com/2022/digital/news/netflix-acquires-animal-logic-1235320223/|title=Netflix to Acquire Animation Studio Animal Logic in All-Cash Deal|author=Todd Spangler|work=Variety|date=July 19, 2022}}

On September 5, 2022, Netflix opened an office in Warsaw, Poland responsible for the service's operations in 28 markets in Central and Eastern Europe.{{Cite web |title=Netflix uruchomił biuro w Polsce i szuka pracowników |url=https://www.wirtualnemedia.pl/artykul/biuro-netflix-polska-warszawa-europa-praca-warunki |access-date=September 6, 2022 |website=www.wirtualnemedia.pl |date=September 6, 2022 |language=pl}}

On October 4, 2022, Netflix have signed a creative partnership with Andrea Berloff and John Gatins.{{cite web |last1=Lang |first1=Brent |title=Oscar-Nominated Screenwriters Andrea Berloff, John Gatins Form Creative Partnership With Netflix (EXCLUSIVE) |url=https://variety.com/2022/film/news/oscar-nominated-screenwriter-andrea-berloff-john-gatins-netflix-deal-straight-outta-compton-1235392050/ |website=Variety |date=October 4, 2022}}

On October 11, 2022, Netflix signed up to the Broadcasters' Audience Research Board for external measurement of viewership in the UK.{{cite news|title=Netflix agrees to have viewer numbers measured externally by Barb|url=https://www.independent.co.uk/news/uk/netflix-reed-hastings-tv-ratings-bbc-itv-b2200759.html|work=The Independent|first=Alex|last=Green|date=October 11, 2022}}

On October 12, 2022, Netflix signed to build a production complex at Fort Monmouth in Eatontown, New Jersey.{{cite web |last1=Goldsmith |first1=Jill |title=Netflix Is A Big Step Closer To Building Major New Jersey Production Studio |url=https://deadline.com/2022/10/netflix-new-jersey-fort-monmouth-production-studio-1235142616/ |website=Deadline Hollywood |date=October 12, 2022}}

On October 18, 2022, Netflix began exploring a cloud gaming offering and opened a new gaming studio in Southern California.{{Cite web |last=Silberling |first=Amanda |date=October 18, 2022 |title=Netflix to expand into cloud gaming, opens new studio in Southern California |url=https://techcrunch.com/2022/10/18/netflix-to-expand-into-cloud-gaming-opens-new-studio-in-southern-california/ |access-date=October 19, 2022 |website=TechCrunch |language=en-US}}

On January 10, 2023, Netflix announced plans to open an engineering hub in its Warsaw office. The hub is to provide Netflix's creative partners with software solutions in the production of films and series.{{Cite web |title=Netflix to Open New Engineering Hub in Poland |url=https://about.netflix.com/en/news/netflix-to-open-new-engineering-hub-in-poland |access-date=January 15, 2023 |website=About Netflix |language=en}}

On April 18, 2023, Netflix announced that it would discontinue their DVD-by-mail service on September 29.{{cite web|title=Netflix will ship its final DVDs in September 2023|url=https://www.digitaltrends.com/home-theater/netflix-ending-dvd-service/|website=Digital Trends|last=Nickinson|first=Phil|date=April 18, 2023|access-date=April 19, 2023}}

Netflix reworked its viewership metrics again in June 2023. Viewership of shows were measured during the first 91 days of availability, instead of the first 28 days, and now are based on the total viewership hours divided by the total hours of the show itself. This provided more equal considerations for shorter shows and movies compared to longer ones.{{cite web | url = https://deadline.com/2023/06/netflix-changes-viewership-ratings-shakeup-all-time-most-popular-tv-wednesday-stranger-things-4-queen-charlotte-1235420897/ | title = Netflix Adjusts Viewership Metric, Prompting Shakeups Among All-Time Most Popular Lists; 'Wednesday' Overtakes 'Stranger Things 4' & 'Queen Charlotte' Remains In Play For TV | first = Katie | last = Campione | date = June 20, 2023 | access-date = June 20, 2023 | work = Deadline Hollywood }}

In August 2023, the company announced Netflix Stories, a collection of interactive narrative games from Netflix series and films such as Love is Blind, Money Heist and Virgin River.{{cite web |last=Vilas-Boas |first=Eric |title=Welcome the Love Is Blind Video Game to the Pods |url=https://www.vulture.com/article/love-is-blind-video-game-netflix-stories.html |website=Vulture |date=August 22, 2023}}

Netflix discontinued its DVD mailing service as planned on September 29, 2023, in favor of its streaming business. Users of the service were able to keep the DVDs that they had received. Over its lifetime the service had sent out over 5 billion shipments.{{cite web | url = https://deadline.com/2023/09/netflix-ends-dvd-shipping-streaming-1235559642/ | title = Netflix Sends Fond Video Farewell To Its DVD-Shipping Past | first = Dade | last = Hayes | date = September 29, 2023 | access-date= September 29, 2023 | work = Deadline Hollywood }}

In October 2023, Eunice Kim was promoted to Chief Product Officer and Elizabeth Stone was promoted to Chief Technology Officer.{{cite web |last1=Donnelly |first1=Matt |title=Netflix Names Eunice Kim as Chief Product Officer, Elizabeth Stone as Chief Technology Officer (EXCLUSIVE) |url=https://variety.com/2023/digital/news/netflix-eunice-kim-chief-product-elizabeth-stone-tech-1235743397/ |work=Variety |date=October 3, 2023}} That same month, Netflix and Skydance Media entered multi-year pact to develop and produce animated films, ending Skydance's partnership with Apple. First up for release under the deal is Spellbound, which is scheduled to premiere in 2024.{{cite web|url=https://www.hollywoodreporter.com/news/general-news/skydance-animation-leaves-apple-for-netflix-pact-1235621915/|title=Skydance Animation Leaves Apple for Netflix Pact|website=Hollywood Reporter|date=October 18, 2023|author=Mia Galuppo|access-date=October 18, 2023}} Netflix would also take over distribution of preexisting Skydance Animation titles, including Ray Gunn and Pookoo.{{cite web|title=Netflix Sets Skydance Animation In Multi-Year Deal, First Up Is Alan Menken Musical 'Spellbound'; Rachel Zegler, Nicole Kidman, Javier Bardem Star|url=https://deadline.com/2023/10/netflix-pacts-skydance-animation-in-multi-year-deal-alan-menken-musical-spellbound-rachel-zegler-nicole-kidman-javier-bardem-star-1235577207/|website=Deadline Hollywood|last=Fleming|first=Mike Jr.|date=October 18, 2023|access-date=October 18, 2023}}

In April 2024, Netflix announced that starting in 2025, it would stop regularly reporting subscriber numbers.{{Cite web |last1=Hayes |first1=Jill Goldsmith,Dade |last2=Goldsmith |first2=Jill |last3=Hayes |first3=Dade |date=2024-04-18 |title=Netflix Shocker – Streamer Will Stop Reporting Quarterly Subscriber Numbers In 2025 |url=https://deadline.com/2024/04/netflix-will-stop-reporting-quarterly-subscriber-numbers-2025-1235889568/ |access-date=2024-04-19 |website=Deadline |language=en-US}}

In November 2024, Netflix offices in Paris and Amsterdam have been raided by the French and Dutch authorities as part of an investigation into tax fraud. The company is also under investigation for tax filings for 2019, 2020 and 2021.{{Cite web |date=2024-11-05 |title=Netflix Netherlands and France offices raided in tax fraud probe |url=https://www.bbc.co.uk/news/articles/cwy1vze09wwo |access-date=2024-11-06 |website=BBC News |language=en-GB}}{{Cite news |last1=Loeve |first1=Florence |last2=Kar-Gupta |first2=Sudip |date=2024-11-05 |title=Netflix under tax fraud investigation as offices in France and Netherlands raided |url=https://www.reuters.com/business/media-telecom/investigators-search-netflix-offices-france-netherlands-source-2024-11-05/ |access-date=2024-11-07 |work=Reuters |language=en}}

The service began venturing into live sports broadcasting with the Jake Paul vs. Mike Tyson boxing match in November 2024, followed by a pair of National Football League games on Christmas Day.{{Cite news |last=Meek |first=Andy |date=2024-12-31 |title=Netflix ramping up its live sports offerings could make a price increase necessary soon |url=https://bgr.com/business/netflix-ramping-up-its-live-sports-offerings-could-make-a-price-increase-necessary-soon/ |access-date=2025-01-03 |agency=Reuters |language=en}} On January 6, 2025, Netflix would become the new home for the WWE Raw franchise which had spent more than 30 years on cable.{{Cite news |last=Reedy |first=Joe |date=2025-01-03 |title=WWE ready to begin Netflix era with 'Monday Night Raw' moving to the streaming platform |url=https://abcnews.go.com/Business/wireStory/wwe-ready-begin-netflix-era-monday-night-raw-117319992 |access-date=2025-01-03 |agency=Associated Press |language=en}}

{{Image frame

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| caption=Worldwide VOD subscribers of Netflix

| content = {{Graph:Chart

| width=280

| height=150

| type = line

| showSymbols = 1.5

| xType = date

| yAxisMin = 0

| yAxisTitle=Millions of subscribers

| xAxisFormat = %Y

| x=31 December 2013, 31 December 2014, 31 December 2015, 31 December 2016, 31 December 2017, 31 December 2018, 31 December 2019, 31 March 2020, 30 June 2020, 31 December 2020, 30 June 2021, 31 December 2021, 30 June 2022, 31 December 2022

| y=41.43, 54.48, 70.84, 89.09, 110.64, 139.26, 167.09, 182.86, 192.95, 203.66, 209.18, 221.84, 220.67, 230.75

}}

}}

Netflix is mainly owned by institutional investors, who own around 85% of shares held. The 10 largest shareholder of Netflix in December 2023 were:{{Cite web |title=Netflix, Inc. (NFLX) Stock Major Holders|publisher=Yahoo! Finance|url=https://finance.yahoo.com/quote/NFLX/holders/ |access-date=2024-03-08}}

• The Vanguard Group (8.42%)
• BlackRock (7.14%)
• Fidelity Investments (5.07%)
• State Street Corporation (3.87%)
• T. Rowe Price (2.73%)
• Capital World Investors (2.71%)
• JPMorgan Chase (2.15%)
• Capital International Investors (2.05%)
• Geode Capital Management (1.99%)
• Capital Research Global Investors (1.58%)

As of November 2024, the company's board consisted of the following directors:{{Cite web |title=Netflix - Environmental, Social & Governance - Leadership & Directors |url=https://ir.netflix.net/governance/Leadership-and-directors/default.aspx |access-date=2024-12-06 |website=ir.netflix.net}}

• Rich Barton (co-founder of Zillow)
• Mathias Döpfner (CEO of Axel Springer SE)
• Timothy M. Haley (co-founder of Redpoint Ventures)
• Reed Hastings (co-founder and executive chairman of Netflix)
• Jay Hoag (founding partner at TCV)
• Leslie Kilgore (former Chief Marketing Officer of Netlix)
• Strive Masiyiwa (Chairman and founder of Econet)
• Ann Mather (former Executive Vice President and Chief Financial Officer of Pixar)
• Greg Peters (co-CEO of Netflix)
• Susan Rice (former US National Security Advisor and ambassador to the United Nations)
• Ted Sarandos (co-CEO of Netflix)
• Brad Smith (vice chairman of Microsoft)
• Anne Sweeney (former President of the Disney–ABC Television Group)

{{multiple image

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| image1 = 100 Winchester Circle.jpg

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| caption1 = Netflix's original Los Gatos headquarters (2006–2022){{cite news |last1=Moss |first1=J. Jennings |title=Netflix has put its longtime Los Gatos headquarters and campus up for sublease |url=https://www.bizjournals.com/sanjose/news/2022/08/15/netflix-original-campus-sublease.html |access-date=August 20, 2022 |work=Silicon Valley Business Journal |date=August 17, 2022}}

| caption2 = Netflix's current Los Gatos headquarters (2022–present)

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File:Netflix Los Angeles office.jpg]]

Netflix grants all employees extremely broad discretion with respect to business decisions, expenses, and vacation—but in return expects consistently high performance, as enforced by what is known as the "keeper test".{{cite news |last1=Allyn |first1=Bobby |title=Netflix CEO Embraces 'No Rules,' But Work Is Anything But Chill |url=https://www.npr.org/2020/09/15/912917612/netflix-ceo-embraces-no-rules-but-work-is-anything-but-chill |access-date=September 16, 2020 |work=NPR |publisher=National Public Radio, Inc. |date=September 15, 2020}}{{cite news |last1=Chmielewski |first1=Dawn |title=How Netflix's Reed Hastings Rewrote The Hollywood Script |url=https://www.forbes.com/sites/dawnchmielewski/2020/09/07/how-netflixs-reed-hastings-rewrote-the-hollywood-script/ |access-date=October 5, 2020 |work=Forbes |date=September 7, 2020 |pages=76–82}} This article was written by Forbes staff and was the Forbes magazine cover story for the month of publication. All supervisors are expected to constantly ask themselves if they would fight to keep an employee. If the answer is no, then it is time to let that employee go.{{cite news |title=Can Reed Hastings preserve Netflix's culture of innovation as it grows? |newspaper=The Economist |date=September 12, 2020 |volume=436 |issue=9211 |pages=52–53 |url=https://www.economist.com/business/2020/09/12/can-reed-hastings-preserve-netflixs-culture-of-innovation-as-it-grows |access-date=September 16, 2020}} A slide from an internal presentation on Netflix's corporate culture summed up the test as: "Adequate performance gets a generous severance package." Such packages reportedly range from four months' salary in the United States to as much as six months in the Netherlands.

The company offers unlimited vacation time for salaried workers and allows employees to take any amount of their paychecks in stock options.{{Cite news|first=Ryan|last=Blitstein|url=http://www.post-gazette.com/pg/07092/773993-28.stm|title=Vacation policy at Netflix: Take as much as you want|work=Pittsburgh Post-Gazette|date=March 22, 2007|access-date=November 10, 2008|url-status=live|archive-url=https://web.archive.org/web/20081014134133/http://www.post-gazette.com/pg/07092/773993-28.stm|archive-date=October 14, 2008}}

About the culture that results from applying such a demanding test, Hastings has said that "You gotta earn your job every year at Netflix,"{{cite news |last1=Jarvey |first1=Natalie |title=Reed Hastings Says Netflix Won't Buy a Theater Chain, But Thinks Moviegoing Will Return |url=https://www.hollywoodreporter.com/news/reed-hastings-says-netflix-wont-buy-a-theater-chain-but-thinks-moviegoing-will-return |access-date=September 16, 2020 |work=The Hollywood Reporter |date=September 10, 2020}} and, "There's no question it's a tough place...There's no question it's not for everyone."{{cite news |last1=Buddenhagen |first1=Richard |title=How Netflix reinvented entertainment — and corporate culture |url=https://www.cbsnews.com/news/how-netflix-reinvented-entertainment-and-corporate-culture/ |access-date=September 16, 2020 |work=CBS News |publisher=CBS Interactive Inc. |date=September 6, 2020}} Hastings has drawn an analogy to athletics: professional athletes lack long-term job security because an injury could end their career in any particular game, but they learn to put aside their fear of that constant risk and focus on working with great colleagues in the current moment.{{cite news |last1=Spangler |first1=Todd |title=Reed Hastings on New Book, Netflix's Future and One of His Toughest 'Keeper Tests' |url=https://variety.com/2020/digital/news/reed-hastings-book-netflix-cfo-keeper-test-1234755643/ |access-date=August 20, 2022 |work=Variety |date=September 7, 2020}}

According to a study conducted by the International Energy Agency, streaming a 30-minute show on Netflix in 2019 released around 0.018 kg CO₂.{{Cite web |title=The carbon footprint of streaming video: fact-checking the headlines – Analysis |url=https://www.iea.org/commentaries/the-carbon-footprint-of-streaming-video-fact-checking-the-headlines |access-date=2023-04-11 |website=IEA |date=11 December 2020 |language=en-GB}}

In March 2021, Netflix announced that it would work to reach net zero greenhouse gas emissions by the end of 2022, while investing in programs to preserve or restore ecosystems. The company stated that it would cut emissions from its operations and electricity use by 45 percent by 2030. Due to the COVID-19 pandemic and lack of content production, Netflix had a 14 percent drop in emissions in 2020.{{cite news|url=https://www.independent.co.uk/climate-change/news/netflix-net-zero-emissions-2022-b1824262.html |archive-url=https://ghostarchive.org/archive/20220618/https://www.independent.co.uk/climate-change/news/netflix-net-zero-emissions-2022-b1824262.html |archive-date=June 18, 2022 |url-access=subscription |url-status=live|title=Netflix promises to wipe carbon footprint in under two years|date=March 31, 2021|website=The Independent}}{{cite web|url=https://www.ourdailyplanet.com/story/netflix-pledges-net-zero-emissions-by-2023/|title=Netflix Pledges Net-Zero Emissions by 2023|date=April 1, 2021|website=Our Daily Planet|access-date=May 20, 2021|archive-date=May 20, 2021|archive-url=https://web.archive.org/web/20210520173102/https://www.ourdailyplanet.com/story/netflix-pledges-net-zero-emissions-by-2023/|url-status=dead}}

{{reflist}}

• {{cite book|last=Hastings|first=Reed|author-link=Reed Hastings|year=2020|title=No Rules Rules: Netflix and the Culture of Reinvention|isbn=978-1-984877-86-4|publisher=Penguin Press|ref=none}}
• {{cite book |last1=McDonald |first1=Kevin |last2=Smith-Rowsey |first2=Daniel |date=2016 |title=The Netflix Effect |edition=1st |publisher=Bloomsbury Academic & Professional |isbn=978-1-5013-0944-1|ref=none}}

• {{official|https://ir.netflix.net/}}

{{Finance links

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| symbol = NFLX

| sec_cik = 1065280

| yahoo = NFLX

| google = NFLX:NASDAQ

| bloomberg = NFLX:US

| reuters = NFLX.O

}}

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