NewDealDesign
{{Infobox company
| logo = NewDealDesign Logo Wiki.jpg
| type = Private
| foundation = 2000
| location_city = San Francisco, California
| location_country = United States
| key_people = Gadi Amit
| industry = {{ubl|Industrial design
| homepage = {{URL|http://www.newdealdesign.com}}
}}
NewDealDesign is a San Francisco-based design studio led by founder and principal designer, Gadi Amit. The studio consists of industrial, graphic, and interaction designers as well as mechanical engineers who help develop new technology products.{{cite news |last=Bessette |first=Chanelle |url=http://tech.fortune.cnn.com/2014/02/28/meet-the-designer-behind-the-fitbit/ |title=Meet the designer behind the Fitbit |publisher=Fortune |date=2014-02-28 |accessdate=2014-03-19}}
History
NewDealDesign was founded in 2000 by Gadi Amit and Chris Lenart.{{cite news |url=https://collection.cooperhewitt.org/people/51677043/ |title=NewDealDesign |publisher=Cooper-Hewitt, National Design Museum}} Prior to founding the agency, Amit was Vice President of Design at Frog Design in San Francisco.{{cite news |url=http://www.aiga.org/video-gain-2010-masters-of-design/ |title=Masters of Design Panel |publisher=AIGA}} He began his career in design at Scailex, an Israel-based design firm, after graduating from the Bezalel Academy of Arts and Design in Jerusalem.{{cite news |last= Fairs |first= Marcus |url=http://www.dezeen.com/2014/03/10/interview-fitbit-designer-gadi-amit-wearable-technology/ |title=Interview with FitBit designer Gadi Amit on wearable technology |publisher=Dezeen magazine |date=2014-03-10 |accessdate=2014-03-19}}
Design and Growth
Many of NewDealDesign’s projects are consumer electronics and wearable technology for companies, including Fitbit, Google, Intel, Dell, Lytro, Whistle and Sproutling.
The 2003 introduction of the PalmOne Zire 21, one of the fastest-selling PDAs of the early 2000s, gave NewDealDesign its breakthrough success. The product design was recognized by Bloomberg Businessweek for “expanding its appeal beyond the techie and corporate communities to the broader consumer market, especially women and first-time buyers.”{{cite news |url=http://www.businessweek.com/stories/2005-07-03/catalyst-award-winners |archive-url=https://web.archive.org/web/20131220113756/http://www.businessweek.com/stories/2005-07-03/catalyst-award-winners |url-status=dead |archive-date=December 20, 2013 |title=Catalyst Award Winners |publisher=Bloomberg BusinessWeek |date=2005-07-03 |accessdate=2014-03-19}} In 2004, the NewDeal-designed Netgear Platinum II.{{cite news |last=Chen |first=Tania |last2= Joseph |first2= Damian |url=http://images.businessweek.com/ss/09/07/0729_IDEA_best_of/28.htm |archive-url=https://web.archive.org/web/20090803210405/http://images.businessweek.com/ss/09/07/0729_IDEA_best_of/28.htm |url-status=dead |archive-date=August 3, 2009 |title=50 Coolest Products of the 21st Century |publisher=Bloomberg BusinessWeek |date=2009-07-07 |accessdate=2014-03-19}}
References
{{Reflist}}
External links
- [http://www.newdealdesign.com NewDealDesign website]
- [http://www.fastcompany.com/tag/gadi-amit Gadi Amit's design blog for FastCompany]
Category:Design companies of the United States
Category:Companies based in San Francisco
Category:2000 establishments in California
Category:Industrial design firms