Next Generation Choices Foundation
{{COI|date=August 2017}}
{{Use mdy dates|date=October 2021}}
The Next Generation Choices Foundation, also known as Less Cancer, is an American nonprofit organization (501(c)(3)) founded by Bill Couzens in 2004 to educate the public about cancer prevention through digital media and community-supported programming. Less Cancer seeks to make risk reduction and prevention vital parts of cancer cures. The organization's goal is to increase public awareness about cancer prevention, including sharing information about environment- and food-based causes of cancer. They also provide information on risk-reduction strategies; changing community or corporate practices and products; and sharing information about healthy lifestyle choices.
Mission
LessCancer.org addresses social and health issues regarding prevention, including food and nutritional access, specific contaminants, pollution sources, and healthy lifestyle choices, such as diet, exercise, and nutrition. The organization targets its messages to at-risk populations, such as children, low-income communities, and workers. Less Cancer's goal is to raise awareness of prevention and reduce incidence of diagnosed cancer in all people; they also support reduced use of chemicals in food production as a means to reduce cancer.
In addition to online media, Less Cancer communicates its cancer prevention message through live events, fundraisers, blogs, letters to the editor,{{cite web|last1=Donovan, Ph.D. / Couzens|first1=Maryann / Bill|title=Community trust should never be blind|url=http://www.grossepointenews.com/Articles-i-2009-01-08-230734.112112_Community-trust-should-never-be-blind.html|website=GrossePointeNews.com|publisher=Grosse Pointe News|accessdate=9 February 2015}} outreach to lawmakers, round tables, and panel discussions with health-related constituencies, as well as through self-sponsored speaker series and congressional testimony. The organization encourages supporter education and activism regarding exposures to lawn and garden pesticides, and spraying at schools and other communities where children and others are at risk.{{cite web|title=Who We Are|url=http://www.lesscancer.org/who-we-are/|website=LessCancer.org|accessdate=9 February 2015}}
Public outreach and media coverage
LessCancer.org sponsors a speaker series, promoting speakers who address concerns related to the organization's mission, including a talk by Gary Hirshberg on the use of chemicals and genetically modified organisms in daily diet.{{cite web|last1=O'Brien|first1=Miles|title=Gary Hirshberg: A Sustainable Future. Health. Jobs. Economy|url=https://www.youtube.com/watch?v=bk6us7ingZ8|website=YouTube.com|publisher=Miles O'Brien|accessdate=9 February 2015}}
The Next Generation Choices/LessCancer organization's active YouTube channels include "Less Cancer Minute" segments, which provide information on topics such as specific nutrients and the benefits of organic food.{{cite web|last1=Couzens|first1=Bill|title=Less Cancer Minute - Farmer's Market|url=https://www.youtube.com/watch?v=9hH-Rjzh_wI|website=YouTube.com|publisher=Bill Couzens|accessdate=9 February 2015}}{{cite web|last1=Couzens|first1=Bill|title=Less Cancer Minute: Antioxidants|url=https://www.youtube.com/watch?v=k1DeWbHYjdU|website=YouTube.com|publisher=Bill Couzens|accessdate=9 February 2015}}{{cite web|last1=Couzens|first1=Bill|title=Less Cancer Minute: Vitamin C|url=https://www.youtube.com/watch?v=xnXJcI30Kyk|website=YouTube.com|publisher=Bill Couzens|accessdate=9 February 2015}} The reporter/host of the Less Cancer Minute sequences, Holli Thompson, has written a book on nutrition.{{cite book|last1=Thompson|first1=Holli|title=Discover Your Nutritional Style: Your Seasonal Plan to a Happy, Healthy and Delicious Life|publisher=healthytown|isbn=1934716448|date=2014-09-15|url-access=registration|url=https://archive.org/details/discoveryournutr0000thom}} The Next Generation Choices Foundation produced the Healthy Town YouTube channel videos,{{cite web|title=HealthyTown - Detroit Preview.mp4|url=https://www.youtube.com/watch?v=PIYASqPAF6g|website=YouTube.com|publisher=Healthytown|accessdate=9 February 2015}} which were shown on Capitol Hill.{{cite web|last1=Rodgers|first1=Andrea|title=Healthy Town Detroit To Be Shown On The Hill By Bill Couzens and Holli Thompson|url=http://askmissa.com/2010/06/30/healthy-town-detroit-to-be-shown-on-the-hill-by-bill-couzens-and-holli-thompson/|website=AskMissA.com|publisher=Andrea Rodgers|accessdate=9 February 2015|date=2010-06-30}} The group also produced Too Cool to Smoke, (a.k.a. MySchools2Cool2Smoke).
On February 24, 2010, in his remarks to the House of Representatives, Congressman Frank Wolf of Virginia recognized the Next Generation Choices Foundation and founder Bill Couzens for their efforts to raise awareness about cancer prevention.{{cite journal|last1=Wolf|first1=Frank|title=Next Generation Choices Foundation: Working to Lessen Cancer|journal=Congressional Record: Proceedings and Debates of the 111th Congress, Second Session|date=24 February 2010|volume=156|issue=24|page=129}}
Couzens has also spoken at a conference for the Collaborative on Health and the Environment, held at the University of Pittsburgh's Cancer Institute April 8, 2005;{{cite news|title=Fauquier resident speaks at conference|url=http://ww2.fairfaxtimes.com/cms/archivestory.php?id=196028|accessdate=9 February 2015|publisher=FairfaxTimes.com|date=19 April 2005|url-status=dead|archiveurl=https://web.archive.org/web/20150209044146/http://ww2.fairfaxtimes.com/cms/archivestory.php?id=196028|archivedate=9 February 2015}} on Capitol Hill for National Cancer Prevention Day February 4, 2013;,{{cite news|title=Couzens & Wiley Speak for Less Cancer on Capitol Hill|url=http://middleburgeccentric.com/scripts/newsmanager/templates/ecc_artical.aspx?articleid=3666&zoneid=2|accessdate=9 February 2015|publisher=Middleburge Eccentric|date=25 February 2013}} at the University School of Medicine,{{cite web|last1=Nachbur|first1=Jennifer|title=VT Senator Lyons Kicks Off Health Policy Week at UVM College of Medicine Nov. 2 at Noon|url=http://www.uvm.edu/medicine/?Page=news&storyID=21730&category=comstude|website=University of Vermont College of Medicine|publisher=University of Vermont|accessdate=3 November 2015}} and at schools about cancer prevention, including the Foxcroft School.{{cite web|title=Join the Junior Class Walkathon for LessCancer.org|url=http://74.123.155.41/|website=Foxcroft School|publisher=Foxcroft School|accessdate=9 February 2015}}
On October 10, 2013, Michigan State Senator Bert Johnson recognized LessCancer for the organization's 2013 Port Huron to Mackinac Island Cycle Ride.{{cite web|last1=Johnson|first1=Bert|title=Senator Bert Johnson and Less Cancer founder Bill Couzens display the tribute Sen. Johnson presented to the organization October 10, 2013|url=http://johnson.senatedems.com/photos/sen-johnson-guests-131010-031|website=Johnson.SenateDems.com|publisher=Senator Bert Johnson|accessdate=9 February 2015}}
LessCancer.org Board members Bill Couzens and Margaret I. Cuomo were interviewed by The Huffington Post on the subject of cancer prevention.{{cite web|last1=Modarrassey Tehrani|first1=Caroline|title=Preventing Cancer Worldwide|url=http://on.aol.com/video/preventing-cancer-worldwide-518110244|website=AOL.com|publisher=America Online|accessdate=9 February 2015}} Both Couzens and Cuomo write blogs on The Huffington Post that promote the organization and address issues related to cancer prevention.{{cite web|title=Bill Couzens|url=http://www.huffingtonpost.com/bill-couzens/|website=The Huffington Post|accessdate=9 February 2015}}{{cite web|title=Margaret I. Cuomo, M.D.|url=http://www.huffingtonpost.com/margaret-i-cuomo-md/|website=The Huffington Post|accessdate=9 February 2015}}{{cite web|last1=Cuomo|first1=Margaret I.|title=Pope Francis Leading the Way for a Cleaner, Safer World|url=http://www.huffingtonpost.com/margaret-i-cuomo-md/pope-francis_b_8118248.html|website=The Huffington Post|accessdate=12 September 2015|date=2015-09-10}} In addition to her blog, Cuomo also wrote a book on cancer prevention titled A World Without Cancer: The Making of a New World and the Real Promise of Prevention.{{cite web|last1=Cuomo, M.D.|first1=Margaret|title=A World Without Cancer: The Making of a New World and the Real Promise of Prevention|url=https://www.amazon.com/World-Without-Cancer-Promise-Prevention-ebook/dp/B0093QBPJW/ref=sr_1_1?ie=UTF8&qid=1393361171&sr=8-1&keywords=margaret+cuomo|website=Amazon.com|publisher=Rodale|accessdate=9 February 2015}}
In December 2012, the organization partnered with the Children's Hospital of Michigan Foundation to create the LessCancer.org Prevention Fund, which will support research and advocacy to stop diseases caused by environmental hazards, lifestyle choices, and diet.{{cite web|title=Foundation Announces Partnership with LessCancer.org|url=http://www.chmfoundation.org/foundation-announces-partnership-with-lesscancer-org/|website=CHMFoundation.org|publisher=Children's Hospital of Michigan|accessdate=9 February 2015|url-status=dead|archiveurl=https://web.archive.org/web/20150209040026/http://www.chmfoundation.org/foundation-announces-partnership-with-lesscancer-org/|archivedate=9 February 2015}}
Concurrent with the Port Huron to Mackinac Boat Race, Less Cancer also has sponsored a 300-mile fundraising bicycle ride in Michigan in July 2013 and July 2014.{{cite news|last1=Walsh-Sarnecki|first1=Peggy|title=Bikes and boats race to help cancer in Mackinac race|url=http://detroit.ashore.me/bikes-boats-race-help-cancer-mackinac-race/|accessdate=9 February 2015|publisher=AShore Detroit|date=30 June 2014|url-status=dead|archiveurl=https://web.archive.org/web/20150209040548/http://detroit.ashore.me/bikes-boats-race-help-cancer-mackinac-race/|archivedate=9 February 2015}}{{cite web|last1=Alison Rose|first1=Levy|title=A Bike Ride for Cancer Awareness|url=http://intentblog.com/a-bike-ride-for-cancer-awareness/|website=Intent.com|publisher=IntentBlog.com|accessdate=9 February 2015|date=2013-07-17}} Journalist Miles O'Brien and Sanjay Gupta reported on and rode in the race in 2014.{{cite news|last1=O'Brien|first1=Miles|title=300-mile bike ride after I lost my arm|url=http://www.cnn.com/2014/07/11/health/miles-obrien-bike-ride/|accessdate=9 February 2015|publisher=CNN.com|date=11 July 2014}} CNN covered the 2015 bike ride in connection with journalist Miles O'Brien's recovery from a partial arm amputation.{{cite news|last1=O'Brien|first1=Miles|last2=Gupta|first2=Sanjay|title=Miles O'Brien: My life, lost and found|url=http://www.cnn.com/2015/03/09/opinions/obrien-life-lost-and-found/|accessdate=25 March 2015|agency=Cable News Network|date=March 9, 2015|work=CNN}}{{cite web|author1=Sanjay Gupta|title=Miles O'Brien: A Life Lost and Found (2015)|url=https://www.youtube.com/watch?v=mcPjBgXty8A|website=YouTube.com|publisher=CNN|accessdate=25 March 2015|date=March 10, 2015}} The 2015 ride aimed to raise $50,000 to help the Foundation get out its message about environmental and lifestyle changes for preventing cancer.{{cite news|last1=Hodges|first1=Michael H.|title=Bike marathon to Petoskey to benefit Less Cancer|url=http://www.detroitnews.com/story/life/2015/08/14/detroit-petoskey-bike-ride-less-cancer/31721427/|accessdate=15 August 2015|publisher=The Detroit News|date=August 14, 2015}}
Elsie Hillman was recognized by LessCancer with an "Annie" award, named for Founder Bill Couzens' sister who died from cancer. LessCancer gives out the award to recognize individuals for their efforts in support of cancer prevention awareness.
LessCancer created an honorary Ronald B. Herberman Memorial Lecturer in honor of Herberman, who served as a board member. Graham Colditz served as the Herberman Lecturer in 2014; David L. Katz was the Lecturer in 2015.{{cite book|title=National Cancer Prevention Day (Official Program)|date=4 February 2015|publisher=LessCancer.org|location=Washington, DC|pages=6–7}}
Couzens and LessCancer.org were profiled on LoveToKnow.com.{{cite web|last1=Cirelli|first1=Cheryl|title=Next Generation Choices Foundation Less Cancer Campaign|url=http://charity.lovetoknow.com/Next_Generation_Choices_Foundation_Less_Cancer_Campaign|website=Charity.LovetoKnow.com|publisher=Love to Know.com|accessdate=9 February 2015}}
Bill Couzens and Margaret Cuomo were interviewed by The Huffington Post regarding National Cancer Prevention Day on February 4, 2015.{{cite news|title=National Cancer Prevention Day|url=http://www.boston.com/health/2015/02/03/national-cancer-prevention-day/doEOwSajZtcIAPiB8iu9lN/video.html|accessdate=8 February 2015|publisher=Boston.com|date=3 February 2015}} Cuomo was also interviewed by Hamptons Magazine and quoted by DigitalJournal.com in connection with the 2015 event.{{cite news|last1=Rohan|first1=Cait|title=Dr. Margaret I. Cuomo Discusses National Cancer Prevention Day |url=http://hamptons-magazine.com/the-latest/talk-of-the-town/postings/margaret-i-cuomo-talks-national-cancer-prevention-day|accessdate=8 February 2015|publisher=Hamptons.com|date=4 February 2015}}{{cite web|last1=Verma|first1=Sravanth|title=WHO says number of new cancer cases to rise by 70 percent |url=http://www.digitaljournal.com/life/health/who-says-number-of-new-cancer-cases-to-rise-by-70-percent/article/425201|website=DigitalJournal.com|publisher=Digital Journal|accessdate=11 February 2015|date=2015-02-04}} The Huffington Post presented a series of blogs on cancer prevention as part of National Cancer Prevention Day in 2015.{{cite news|title=HuffPost Cancer Prevention and Early Detection|url=http://www.huffingtonpost.com/news/cancer-prevention/|website=The Huffington Post|accessdate=11 February 2015}}{{cite news|last1=Katz, M.D.|first1=David|title=Cancer Prevention: Of Wind and Wave, Ship and Sail|url=http://www.huffingtonpost.com/david-katz-md/cancer-prevention-of-wind_b_6615416.html|website=The Huffington Post|accessdate=11 February 2015|date=4 February 2015}}{{cite news|last1=Raphael|first1=Debbie|title=Preventing Cancer Upstream: California's Safer Consumer Products Program|url=http://www.huffingtonpost.com/debbie-raphael/preventing-cancer-upstream-californias-safer_b_6632080.html|website=The Huffington Post|accessdate=11 February 2015|date=6 February 2015}}{{cite news|last1=Colditz|first1=Graham A.|title=Looking to the Future, Excited About Today -- Cancer Prevention Works|url=http://www.huffingtonpost.com/graham-a-colditz/looking-to-the-future-exc_b_6623750.html|website=The Huffington Post|accessdate=11 February 2015|date=5 February 2015}}{{cite news|last1=Cuomo|first1=Margaret I.|title=Prevention Is More Essential Than Ever in the Fight Against Cancer|url=http://www.huffingtonpost.com/margaret-i-cuomo-md/prevention-is-more-essent_b_6604808.html|website=The Huffington Post|accessdate=11 February 2015|date=3 February 2015}}{{cite news|last1=Couzens|first1=Bill|title=Breaking the Cycle on Cancer|url=http://www.huffingtonpost.com/bill-couzens/breaking-the-cycle-on-can_b_6594870.html|website=The Huffington Post|accessdate=11 February 2015|date=2 February 2015}}
Less Cancer led the campaign to establish Cancer Prevention Days in Virginia, New Hampshire, New York,{{cite web|title=Cancer Prevention Day 2014|url=http://www.lesscancer.org/cancer-prevention-day/photo-15/|website=LessCancer.org|accessdate=9 February 2015}}{{cite web|title=Bellone, Tomarken Offer Remarks on Governor Cuomo's Proclamation of Cancer Prevention Day|url=http://www.suffolkcountyny.gov/Departments/HealthServices/tabid/132/ctl/details/itemid/2172/mid/907/bellone-tomarken-offer-remarks-on-governor-cuomos-proclamation-of-cancer-preven.aspx|website=SuffolkCountyNY.gov|publisher=Suffolk County Government|accessdate=9 February 2015}} and Michigan, as well as National Cancer Prevention Day. A resolution calling for National Cancer Prevention Day was introduced in the U.S. Congress in 2012, 2013, 2014, and 2015 by Rep. Steve Israel of New York.{{cite web|last1=Israel|first1=Steve|title=Rep. Israel Introduces Resolution to Recognize February 4th as National Cancer Prevention Day|url=http://israel.house.gov/media-center/press-releases/rep-israel-introduces-resolution-to-recognize-february-4th-as-national|website=Israel.House.gov|publisher=U.S. House of Representatives|accessdate=9 February 2015}}{{cite web|last1=Israel|first1=Steve|title=H.Res. 473: Expressing support for designation of February 4, 2014, as National Cancer Prevention Day|url=https://www.govtrack.us/congress/bills/113/hres473|website=GovTrack.us|publisher=GovTrack.us|accessdate=9 February 2015}}{{cite news|last1=Israel|first1=Steve|title=Let's Fight Cancer With a Focus on Prevention|url=http://www.huffingtonpost.com/rep-steve-israel/lets-fight-cancer-with-a-focus-on-prevention_b_4747016.html|website=The Huffington Post|accessdate=9 February 2015|date=7 February 2014}}{{cite web|title=Congressman Steve Israel Introduces Resolution for National Cancer Prevention Day: February 4, 2014|url=http://www.redorbit.com/news/general/1113062421/congressman-steve-israel-introduces-resolution-for-national-cancer-prevention-day/|website=RedOrbit.com|publisher=RedOrbit.com|accessdate=9 February 2015}} As part of this activity on February 4, 2014, Rep. Israel, Graham Colditz, MD, Margaret I. Cuomo, Rep. Charlie Dent of Pennsylvania, and Howard Koh spoke at a panel discussion on cancer prevention in the Rayburn Building.{{cite web|last1=Israel|first1=Steve|title=National Cancer Prevention Day Congressman Steve Israel|url=https://www.youtube.com/watch?v=yNe8iXAjuMI|website=YouTube.com|publisher=Bill Couzens|accessdate=9 February 2015}}{{cite web|last1=Koh|first1=Howard|title=National Cancer Prevention Day Howard Koh M.D.|url=https://www.youtube.com/watch?v=rKB2Z6jspdE|website=YouTube.com|publisher=Bill Couzens|accessdate=9 February 2015}}{{cite web|last1=Colditz|first1=Graham|title=National Cancer Prevention Day Graham Colditz MD|url=https://www.youtube.com/watch?v=mhhmBPWEG0Y|website=YouTube.com|publisher=Bill Couzens|accessdate=9 February 2015}}{{cite web|last1=Cuomo|first1=Margaret|title=National Cancer Prevention Day Margaret Cuomo M.D.|url=https://www.youtube.com/watch?v=aokB9Emfegk|website=YouTube.com|publisher=Bill Couzens|accessdate=9 February 2015}}{{cite web|last1=Dent|first1=Charlie|title=National Cancer Prevention Day Congressman Charlie Dent|url=https://www.youtube.com/watch?v=tLfkBshPQ-A|website=YouTube.com|publisher=Bill Couzens|accessdate=9 February 2015}}{{cite web|title=National Cancer Prevention Panel in Washington, DC Moderated by Dr. Margaret Cuomo|url=http://www.educationupdate.com/archives/2014/JAN/HTML/med-nationalcancer.html#.U-9x82PFNrt|website=EducationUpdate.com|publisher=Education Update Online|accessdate=9 February 2015}} The National Cancer Prevention Day speakers for 2015 included Dr. David Katz, Acting Assistant Secretary of U.S. Health & Human Services Anand Parekh, Rep. Israel, Rep.Dent, Rep. Debbie Dingell, Rep. Don Beyer, New Hampshire Representative (and Less Cancer representative) Thomas Sherman, MD, journalist Miles O'Brien, documentary filmmaker Jon Whelan, dermatologist Sandra Read, MD, and LessCancer Board Member Veronique Pittman.{{cite web|title=National Cancer Prevention Day|url=https://www.youtube.com/channel/UCxMvS_icYWvQ3iUubTvtcVQ|website=YouTube.com|publisher=Bill Couzens|accessdate=11 February 2015}}
Bill Couzens has conducted outreach at The Highland School, speaking with students studying Social Justice about his experiences advocating for the cause of preventing cancer. Seventeen students from Highland attended National Cancer Prevention Day on Capitol Hill in February 2015.{{cite web|title=Highland Participates in National Cancer Prevention Day on Capitol Hill|url=http://www.highlandschool.org/cf_news/view.cfm?newsid=444|website=Highland School|publisher=HighlandSchool.org|accessdate=8 July 2015}}
In his capacity as a representative in the New Hampshire legislature, Next Generation Choices Chairman of the Board Tom Sherman co-sponsored a bill to ban teenagers from patronizing tanning salons. The bill was passed into law by Governor Maggie Hassan in early June 2015.{{cite news|last1=Sullivan|first1=Max|title=Relay given new life|url=http://www.seacoastonline.com/article/20150629/NEWS/150629042/101017/NEWS|accessdate=8 July 2015|publisher=Seacoastonline.com|date=June 29, 2015}}
On July 28, 2015, Congresswoman Debbie Dingell (MI-12) and Congressman Tim Murphy (PA-18) announced the formation of the bipartisan Congressional Cancer Prevention Caucus. The caucus, which is the first of its kind, was formed in collaboration with Bill Couzens, founder of National Cancer Prevention Day and the non-profit organization Next Generation Choices Foundation, widely known as Less Cancer, to expand education and awareness about cancer prevention.{{cite web|title=Reps. Dingell, Murphy Announce Bipartisan Cancer Prevention Caucus|url=https://debbiedingell.house.gov/media-center/press-releases/reps-dingell-murphy-announce-bipartisan-cancer-prevention-caucus|website=Congresswoman Debbie Dingell|accessdate=28 July 2015|date=2015-07-28}}{{cite web|last1=Murphy|first1=Tim|title=Congressman|url=http://murphy.house.gov/index.cfm?sectionid=250&itemid=2999|website=Congressman Tim Murphy|accessdate=30 October 2015}} On February 2, 2016, Dingell posted in op-ed in The Huffington Post promoting the Cancer Prevention Caucus and advocating legislative action to "promote and support legislation focusing on issues such as diet and exercise, protective vaccinations, education about the risks of tobacco and alcohol, and many others."{{cite web|last1=Dingell|first1=Debbie|title=Here's What Congress Can Do to Make Cancer a Preventable Disease|url=http://www.huffingtonpost.com/debbie-dingell/heres-what-congress-can-d_b_9134046.html|website=The Huffington Post|accessdate=4 February 2016|date=2016-02-02}} The Huffington Post editorial was written "in recognition of National Cancer Prevention Day (Feb. 4), and in conjunction with lesscancer.org's event on Capitol Hill in Washington, D.C., that day."{{cite web|last1=Dingell|first1=Debbie|title=Here's What Congress Can Do to Make Cancer a Preventable Disease|url=http://www.huffingtonpost.com/debbie-dingell/heres-what-congress-can-d_b_9134046.html|website=The Huffington Post|accessdate=4 February 2016|date=2016-02-02}}
According to Congresswoman Dingell's website, "The Congressional Cancer Prevention Caucus is designed to help stop [the ongoing impact of cancer on American families] by providing a bipartisan forum to engage Members of Congress, their staff, the medical community, advocacy groups, academia and the public on lifestyle and environmental factors that can reduce cancer risk. The caucus will seek to increase education and awareness and advance policy solutions that improve public health and help prevent cancer before it starts."{{cite web|title=Reps. Dingell, Murphy Announce Bipartisan Cancer Prevention Caucus|url=https://debbiedingell.house.gov/media-center/press-releases/reps-dingell-murphy-announce-bipartisan-cancer-prevention-caucus|website=Congresswoman Debbie Dingell|accessdate=28 July 2015|date=2015-07-28}}
In late 2015, Bill Couzens the Next Generation Choices Foundation founder was asked to join the True Health Initiative, a coalition of prominent medical professionals and nonprofit groups founded by David Katz to combat preventable diseases through lifestyle changes.{{cite web|title=David L. Katz|url=http://www.truehealthinitiative.org/councils/david-l-katz/|website=True Health Initiative|accessdate=4 January 2016}} Next Generation Choices Board member Margaret I. Cuomo is also a member of the True Health Council.{{cite web|title=Bill Couzens|url=http://www.truehealthinitiative.org/councils/bill-couzens/|website=True Health Initiative|accessdate=4 January 2016}}{{cite web|title=Margaret Cuomo|url=http://www.truehealthinitiative.org/councils/margaret-i-cuomo/|website=True Health Initiative|accessdate=4 January 2016}}
On February 17, 2016, U.S. Representative Charlie Dent (R-PA) served as the Elsie Hillman Speaker at the Next Generation Choices' 2016 National Cancer Prevention Day event. An article in the Ripon Advance quoted Dent as stating that there was bipartisan support in Congress for cancer prevention measures: "Last year's appropriations bill provided a $2 billion increase for the National Institutes of Health, and as we prepare for fiscal year 2017, I will once again work to ensure that this critical funding is provided for efforts that can make a true difference going forward."{{cite web|title=Dent outlines congressional cancer prevention efforts|url=https://riponadvance.com/stories/dent-outlines-congressional-cancer-prevention-efforts/|website=Ripon Advance|publisher=Ripon Society|accessdate=18 February 2016|date=2016-02-17}}
Less Cancer's mission was profiled in Seacoast Online on February 28, 2016. The report included interviews with NGCF Founder Bill Couzens and Board member New Hampshire State Representative Dr. Tom Sherman.{{cite news|last1=Dandurant|first1=Karen|title=Can cancer be prevented?|url=http://www.seacoastonline.com/article/20160228/NEWS/160229485|accessdate=1 March 2016|publisher=Seacoastonline.com|date=February 28, 2016}}
Less Cancer was mentioned in a blog written by Congressman Tim Murphy (R-PA) for being one of several organizations "that work towards advocating for better personal and community health."{{cite web|last1=Murphy|first1=Tim|title=Rep. Tim Murphy (R-PA): Together, we can beat cancer|url=https://www.gop.gov/rep-tim-murphy-r-pa-together-can-beat-cancer/|website=GOP.gov|publisher=U.S. House of Representatives Republican Conference|accessdate=9 October 2016}}
Less Cancer and Bill Couzens were discussed by Congresswoman Debbie Dingell on her official website in connection with the Cancer Prevention Caucus on February 1, 2017.{{cite web|last1=Dingell|first1=Rep. Debbie|title=Dingell and Comstock Kick Off Bipartisan Cancer Prevention Caucus for 115th Congress|url=https://debbiedingell.house.gov/media-center/press-releases/dingell-and-comstock-kick-bipartisan-cancer-prevention-caucus-115th|website=Congresswoman Debbie Dingell|publisher=U.S. House of Representatives|accessdate=6 February 2017|date=February 2017}}
Bill Couzens and his work with the Next Generation Choices Foundation were profiled in the February edition of Middleburg (VA), Life Magazine.{{cite web|last1=Phelps Dale|first1=Kerry|title=Cancer came calling|url=http://middleburglife.com/cancer-came-calling/|website=Middleburg Life|publisher=Middleburg Life Magazine|accessdate=6 February 2017}}
Less Cancer was mentioned in a list of ten cancer-fighting charities "doing amazing work" in the field of cancer care.{{cite web|title=10 Cancer-Fighting Charities Doing Amazing Work|url=http://spotlight.vitals.com/2017/01/10-cancer-fighting-charities-doing-amazing-work/|website=Vitals.com|publisher=Vitals.com|accessdate=26 May 2017}}
The group's June 2017 328-mile "Split the Mitt" bicycle ride through Michigan raised over $70,000 for cancer prevention initiatives.{{cite web|last1=Woods|first1=Mega|title=Cyclists Ride From Detroit to Traverse City To Raise Money For Cancer Prevention|url=http://www.9and10news.com/story/35745997/cyclists-ride-from-detroit-to-traverse-city-to-raise-money-for-cancer-prevention|website=9&10News|publisher=Heritage Broadcasting|accessdate=30 June 2017|date=2017-06-26}} The race ran from Detroit to Traverse City, MI; the ride started with 17 cyclists, with additional riders joining along the route.{{cite web|title=Bicyclists Pedaling To Traverse City For Cancer Prevention|url=http://detroit.cbslocal.com/2017/06/24/bicyclists-pedaling-to-traverse-city-for-cancer-prevention/|website=CBS Detroit|publisher=CBS Local|accessdate=30 June 2017}} The race ended at the National Cancer Survivor's Day Picnic.{{cite web|last1=Fish|first1=Samantha|title=Hundreds of cancer survivors celebrate life at annual picnic|url=http://upnorthlive.com/news/health-news/hundreds-of-cancer-survivors-celebrate-life-at-annual-picnic|website=UpNorth Life|publisher=Sinclair Broadcast Group|accessdate=30 June 2017|date=2017-06-26}}
Board members
- Thomas M. Sherman, LessCancer Chairman of the Board of Directors, New Hampshire State Representative, Gastroenterologist
- William U. "Bill" Couzens, LessCancer President, Founder
- Rob Bilott{{cite web|last1=Couzens|first1=Bill|title="DuPont's Worst Nightmare", Rob Bilott, Joins Less Cancer Board|url=http://www.lesscancer.org/duponts-worst-nightmare-rob-bilott-joins-less-cancer-board/|website=LessCancer.org|publisher=Next Generation Choices Foundation|accessdate=19 February 2016|date=2016-02-19}}
- Yvette Lee Bowser{{cite web|last1=Couzens|first1=Bill|title=Yvette Bowser Joins Less Cancer Board|url=http://www.huffingtonpost.com/bill-couzens/yvette-bowser-joins-less_b_13898480.html|website=The Huffington Post|accessdate=31 December 2016|date=2016-12-30}}
- John M. Couzens (Emeritus Member)
- Donna Eacho{{cite web|last1=Couzens|first1=Bill|title=Donna Eacho Joins Less Cancer Board|url=http://www.lesscancer.org/donna-eacho-joins-less-cancer-board/|website=LessCancer.org|publisher=Next Generation Choices Foundation|accessdate=9 January 2017|date=2016-08-04}}
- Larry Fisher
- Ronald B. Herberman (in Memoriam)
- Greg Lam, Vice President
- David MacDonald
- Miles O'Brien
- Natalia Pejacsevich
- Veronique Pittman, Information Architecture Designer for Green Schools Alliance, blogger on The Huffington Post,{{cite web|title=Veronique Pittman|url=http://www.huffingtonpost.com/veronique-pittman/|website=The Huffington Post|accessdate=9 February 2015}} (wife of Robert Pittman)
- Maryann Donovan
- Kristiane Crane Graham, Treasurer
Advisory Board Members
- Jan Carney, former Commissioner of Public Health for the state of Vermont{{cite web|title=MEET LOCAL LEGEND: Jan Kirk Carney, M.D.|url=https://www.nlm.nih.gov/locallegends/Biographies/Carney_Jan.html|website=NLM.NIH.gov|publisher=National Library of Medicine|accessdate=9 February 2015}}
- Graham Colditz, Epidepmiologist at Washington University
- Janie Heath, Dean of University of Kentucky College of Nursing{{cite web|last1=Riordan|first1=Christine|title=A Big UK Welcome to Dr. Janie Heath|url=http://uknow.uky.edu/content/big-uk-welcome-dr-janie-heath|website=UKY.edu|publisher=University of Kentucky|accessdate=9 February 2015}}
- David L. Katz, Nutritionist and Founder of the Yale University Prevention Research Center
- John Groopman, Anna M. Baetjer Professor of Environmental Health Professor, Johns Hopkins University