Nintendo Direct
{{Short description|Series of online presentations by Nintendo}}
{{Use mdy dates|date=February 2024}}
{{Infobox television
| image = Nintendo Direct logo.svg
| image_alt = Logo for Nintendo Directs since 2017. The word "Nintendo" is in red, while the word "Direct" is white in a red arrow.
| caption = Main logo since 2017
| native_name = {{Infobox name module|Japanese|ニンテンドーダイレクト}}
| genre = Presentation
| creator = Satoru Iwata
| developer = Nintendo
| presenter = {{Video game release|class=nowrap|WW|Shinya Takahashi}}{{Collapsible list|framestyle=border:none; padding:0;|title=Previous presenters|{{Video game release|WW|Satoru Iwata|NA|Reggie Fils-Aimé|NA|Bill Trinen|EU|Satoru Shibata|EU|Ed Valiente|AU|Tom Enoki|WW|Yoshiaki Koizumi}}}}
| narrated =
| country = {{Unbulleted list|Japan|North America|Europe|Australia}}
| language = {{Unbulleted list|Japanese|English}}
| executive_producer = {{Unbulleted list|Satoru Iwata (2011–2015)|Tatsumi Kimishima (2015–2018)|Shuntaro Furukawa (2018–present)}}
| camera = Single-camera
| runtime = {{Nowrap|5–60 minutes}}
| company = Nintendo
| network = {{Unbulleted list|YouTube|Niconico||Twitch|Ustream (discontinued)}}
| first_aired = {{Start date|2011|10|21}}
| last_aired = present
| related = {{Unbulleted list|Nintendo Power|Nintendo Space World|Nintendo Week}}
| italic_title = no
}}
Nintendo Direct{{efn|{{Nihongo||ニンテンドーダイレクト|Nintendō Dairekuto|lead=yes}}}} is a series of online presentations or live shows produced by Nintendo, where information regarding the company's upcoming content or franchises is presented, such as information about games and consoles.{{cite web|url=https://www.nintendo.co.jp/corporate/direct_links/index.html|title=会社情報:Nintendo Direct リンク集|website=Nintendo of Japan|access-date=January 19, 2013|archive-date=June 15, 2023|archive-url=https://web.archive.org/web/20230615033220/https://www.nintendo.co.jp/corporate/direct_links/index.html|url-status=live}} The presentations began in Japan and North America with the first edition on October 21, 2011, before later expanding to Europe, Australia, and South Korea.
Format
Nintendo Direct presentations vary in format between different presentations and regions.
= Regional differences =
Nintendo Directs generally come in both regional and international formats.
== International ==
For subjects of a general worldwide appeal, a single Nintendo Direct is often localized for a simultaneous international broadcast. Usually, these will be recorded in Japanese and presented by a Japanese presenter. Prior to Nintendo president Satoru Iwata's death, he would host Directs in both English and Japanese, with other languages' presentations being subtitled.
Upon Iwata's death, Nintendo Directs did not receive a worldwide host until 2017, when Senior General Manager Yoshiaki Koizumi from Nintendo EPD took over this role. Since 2018, Koizumi has shared this responsibility with Shinya Takahashi, the Executive General Manager of Nintendo EPD. E3 Directs sometimes featured Reggie Fils-Aime as a host for a short period of time until his departure in 2019.
Since 2017, the Japanese presenter and any narrators' roles will be dubbed or subtitled for international release, including into English.
Presentations scheduled for around the time of the Electronic Entertainment Expo were originally produced by Nintendo of America, presented in English and dubbed or subtitled into other languages for international broadcast. From 2019 until the last event in 2021, E3 Directs were produced by Nintendo of Japan, presented in Japanese and dubbed or subtitled into other languages for international broadcast.
== Japan ==
In Japan, Nintendo Directs were most commonly presented by Nintendo's global president Satoru Iwata until his death in 2015. Yoshiaki Koizumi started serving as host in 2017. Shinya Takahashi started sharing the hosting duties with Koizumi in 2018. In From March 2018 to September 2019, Koizumi only hosted the Directs in the first half of the year, while Takahashi hosted the Directs in the second half of the year. From February 2021 to September 2022, this format for Directs was switched with Takahashi hosting the Directs in the first half of the year and Koizumi hosting the Directs in the second half of the year. The E3 2021 and June 2023 Directs (the latter of which was the latest that Koizumi hosted) had both hosts appear at the same time.
Since 2017, Japan has hosted region-specific "Indie World" presentations, focusing on indie games published for Nintendo Switch.
Directs focused on Super Smash Bros. are typically hosted by series creator and director Masahiro Sakurai.
== North America ==
In North America, the videos were often presented by Nintendo of America president, Reggie Fils-Aimé (before he retired in 2019), and Bill Trinen.
For international Directs produced in Japan since 2017, Nintendo of America would air a dubbed version of the Direct in English; although a notable exception of having it subtitled instead of dubbed were the Mr. Sakurai Presents presentations starting with "Min Min" from Arms in 2020 and up until the final presentation with "Sora" from Kingdom Hearts in 2021 (with the sole exception of Sakurai's appearance in the 2021 E3 Nintendo Direct following Kazuya's reveal). This was due to the COVID-19 pandemic, which made it difficult to record the voice-overs. Both the presenter and narrator are dubbed by separate narrators.
Since 2017, Nintendo of America has aired presentations focusing on indie games published for Nintendo Switch. Between 2017 and 2019, these were branded as "Nindies Showcase" hosted by Trinen, before aligning their branding to the Japanese "Indie World" banner.
== Europe and Australia ==
European Directs were presented by former Nintendo of Europe president, Satoru Shibata and Ed Valiente. These presentations were also broadcast in Australia.
Australia generally only airs the European output, but one Direct was created specifically for the region, broadcast on September 24, 2014. This Direct was hosted by Tom Enoki.
For international Directs produced in Japan since 2017, Nintendo of Europe and Nintendo Australia airs the original Japanese audio for the presenters, but uses an English dub for the narrated sections. These are then subtitled for broadcast in other languages. Since 2019, the "Pokémon Direct"/"Pokémon Presents" are the only Directs that are dubbed for Europe and Australia in English, however, they are subtitled in different languages with the English dub.
Since 2017, Nintendo of Europe has broadcast presentations focusing on indie games published for Nintendo Switch. From 2017 to 2018, Nintendo of Europe broadcast the American "Nindies Showcase" presentations. In 2018 and 2019, Nintendo of Europe hosted its own "Indie Highlights" videos. Since 2019, they returned to broadcasting Nintendo of America's presentations, now under the "Indie World" banner, with Nintendo Australia broadcasting later on.
== South Korea ==
South Korea has also aired exclusive Nintendo Directs hosted by Nintendo of Korea president, Hiroyuki Fukuda.
== Hong Kong and Taiwan ==
A few Nintendo Direct presentations have been produced specifically for Hong Kong and Taiwan.
= Types of Nintendo Direct presentations =
Outside of the general Nintendo Direct presentations, which cover a range of titles, there are also Directs centred around specific titles or series. These are usually presented by the producer or director of the game or series, or employ a narrator.
class="wikitable"
|+List of Nintendo Direct presentation types |
scope="col" | Type
! scope="col" | Logo ! scope="col" | Duration ! scope="col" | Content |
---|
scope="row" | Nintendo Direct
|File:Nintendo Direct logo.svg | 25–60 minutes | The main type of Nintendo Direct presentation. Showcases information about software and hardware across all Nintendo platforms. Starting in 2017, a series of headlines during certain segments were introduced. |
scope="row" | Nintendo Direct Mini
|File:Nintendo Direct mini logo.svg | 5–30 minutes | A shorter version of the main type of Nintendo Direct that showcases information about software and hardware across all Nintendo platforms but may focus on some smaller releases. Starting in 2018, the hosts of this Nintendo Direct were removed and a series of headlines during certain segments were introduced. There is also a separate variant of this type of Nintendo Direct, named Nintendo Direct Mini: Partner Showcase that feature games from Nintendo's developing and publishing partners. This type of Nintendo Direct, unlike the main type of Nintendo Direct, are usually shadow dropped, being aired without any prior announcement beforehand. |
scope="row" | Nintendo Direct special
| | 5–50 minutes | A presentation that covers specific software titles, both from Nintendo and third-party developers. Usually hosted by the game's producer or director or makes use of a narrator. Each Direct of this type has its own logo. |
scope="row" | Pokémon Direct/Pokemon Presents
| | 10–27 minutes | A presentation focusing on the Pokémon franchise, including games for the Nintendo Switch and mobile devices. These presentations are organized by The Pokémon Company without direct involvement from Nintendo. This was known as "Pokémon Direct" from 2013 to 2020 and "Pokémon Presents" from 2020 onward. |
scope="row" | Indie World
| | 17–28 minutes | A presentation focusing on titles by independent developers coming to Nintendo Switch. This type of Nintendo Direct was originally only shown in Japan but later added to North America and Europe. |
colspan="4" |Discontinued Nintendo Direct presentation types |
scope="row" | Nintendo Direct Micro
|File:Nintendo Direct Micro Logo.png | 17 minutes | A one-off presentation in 2015 that covered software and hardware across all Nintendo platforms. This type of Nintendo Direct was only shown in North America and has been discontinued. |
scope="row" | Nintendo 3DS Direct
|File:Nintendo 3DS Direct logo.png | 30–50 minutes | A Nintendo Direct specifically concerning software and hardware related to the Nintendo 3DS family of consoles. This type of Nintendo Direct has been discontinued after its run from 2013 to 2016, although Nintendo 3DS games appeared outside of this type until 2019. |
scope="row" | Wii U Direct
|File:Nintendo Direct Wii U edition logo.png | 30–50 minutes | A Nintendo Direct specifically concerning software and hardware related to the Wii U console. Running in 2012 and 2013, this type of Nintendo Direct has been discontinued following the end of Wii U production to make way for the Nintendo Switch. |
scope="row" | Nindies Showcase
|File:Nindies Showcase logo.png | 10–30 minutes | A presentation focusing on titles by independent developers coming to Nintendo Switch. This specific presentation type was only shown in North America and Europe. This type of Nintendo Direct ran from 2017 to 2019 and was replaced by "Indie Highlights" in Europe in 2018 before both were replaced by "Indie World". |
scope="row" | Indie Highlights
| | 17–23 minutes | A presentation focusing on titles by independent developers coming to Nintendo Switch. This specific presentation type was only shown in Europe. This type of Nintendo Direct ran from 2018 to 2019 and was replaced by "Indie World". |
scope="row" | Nintendo E3 Presentations/Directs
| | 20–45 minutes | A presentation on upcoming first/third party games that aired live during E3. The presentation covered games that would release sometime between E3 and the end of the calendar year. Each Direct of this type had its own logo. There were no Directs of this type in 2016, as well as in 2020 and 2022 (due to E3 being cancelled these years because of the COVID-19 pandemic) and in 2023 (because all major publishers including Nintendo pulled out of the event that year). This Direct type was discontinued in December 2023 after the Entertainment Software Association (ESA) permanently discontinued E3.{{Cite news |last=Park |first=Gene |date=December 12, 2023 |title=E3, once gaming's biggest expo, is officially dead |newspaper=The Washington Post |url=https://www.washingtonpost.com/entertainment/video-games/2023/12/12/e3-permanently-canceled/ |access-date=December 12, 2023 |archive-date=December 16, 2023 |archive-url=https://web.archive.org/web/20231216225312/https://www.washingtonpost.com/entertainment/video-games/2023/12/12/e3-permanently-canceled/ |url-status=live }}{{cite web|url=https://www.gematsu.com/2023/12/e3-officially-dead-after-more-than-two-decades|title=E3 officially dead after more than two decades|last=Romano|first=Sal|website=Gematsu|date=December 12, 2023|access-date=December 12, 2023|archive-date=December 12, 2023|archive-url=https://web.archive.org/web/20231212145401/https://www.gematsu.com/2023/12/e3-officially-dead-after-more-than-two-decades|url-status=live}} |
== Nintendo E3 Directs ==
From June 2013 to June 2021, in lieu of traditional large-scale Electronic Entertainment Expo (E3) press conferences, Nintendo opted to utilize the Nintendo Direct platform as an alternative method of conveying its news. Speaking at an annual March financial results briefing just two months prior, Nintendo CEO Satoru Iwata stated that the company's decision was determined by the fact that "different people demand different types of information", and that the Nintendo Direct platform had established itself to the point that Nintendo would "be able to deliver [their] messages more appropriately and effectively … based on the various needs of different groups of people".{{cite web|url=https://www.nintendo.co.jp/ir/en/library/events/130425/04.html|title=Financial Results Briefing For Fiscal Year Ended March 2013|date=April 25, 2013|website=Nintendo|access-date=July 24, 2016|archive-date=March 6, 2016|archive-url=https://web.archive.org/web/20160306032236/https://www.nintendo.co.jp/ir/en/library/events/130425/04.html|url-status=live}} Christopher Dring of GamesIndustry.biz observed that the last press conference that Nintendo held at E3 in 2012 featured too much of a mix between Nintendo's new hardware for the Wii U and game announcements. Compared to other press conferences held that year, Nintendo's presentation left little for fans of the company to be excited for. By switching to Nintendo Directs, Dring opined that the company was able to better connect to fans using the Nintendo Direct presentations, made the faces of Nintendo's executives more visible, as well as having Directs outside of the E3 cycle to provide more frequent updates on game and hardware releases.{{cite web|url=http://www.gamesindustry.biz/articles/2018-01-12-nintendo-direct-has-transformed-the-companys-relationship-with-its-fans|title=Nintendo Direct has transformed the company's relationship with its fans|last=Dring|first=Christopher|date=January 12, 2018|work=GamesIndustry.biz|access-date=January 12, 2018|archive-date=January 12, 2018|archive-url=https://web.archive.org/web/20180112151045/http://www.gamesindustry.biz/articles/2018-01-12-nintendo-direct-has-transformed-the-companys-relationship-with-its-fans|url-status=live}}
During the stream of the pre-recorded broadcast for E3 2013, Nintendo's website suffered from technical difficulties in the form of overloaded servers, rendering the live video unwatchable for many viewers, and prompting an official apology from Satoru Iwata.{{cite web|url=https://www.facebook.com/Nintendo/posts/469863129764812|title=Nintendo – Hello everyone this is Satoru Iwata. Thank you…|date=June 11, 2013|website=Facebook|access-date=June 2, 2014|archive-date=March 31, 2021|archive-url=https://web.archive.org/web/20210331143915/https://www.facebook.com/login/?next=https://www.facebook.com/Nintendo/posts/469863129764812|url-status=live}} Despite these difficulties, Nintendo of America President Reggie Fils-Aimé noted that secondary viewership following the initial broadcast still worked to popularize product promotion.{{cite web|url=https://www.polygon.com/2013/6/14/4429168/nintendos-e3-press-conference-absence-was-a-one-off-publisher-says|title=Nintendo's E3 press conference absence was a one-off, publisher says|website=Polygon|date=June 14, 2013|access-date=September 3, 2019|archive-date=November 12, 2020|archive-url=https://web.archive.org/web/20201112043633/http://www.polygon.com/2013/6/14/4429168/nintendos-e3-press-conference-absence-was-a-one-off-publisher-says|url-status=live}}
The following year, in addition to the Direct, the company added "Nintendo Treehouse: Live @ E3" live streams to their presence at the trade event.{{cite web|url=https://www.ign.com/articles/2014/04/29/nintendo-reveals-its-e3-plans|title=Nintendo Reveals its E3 Plans Don't Include Live Conference|website=IGN|date=April 29, 2014|access-date=September 3, 2019|archive-date=September 3, 2019|archive-url=https://web.archive.org/web/20190903221413/https://www.ign.com/articles/2014/04/29/nintendo-reveals-its-e3-plans|url-status=live}} Named after the Product Development department at Nintendo of America, these were daily streams from the show floor that featured NoA localization staff and game developers demoing and giving in-depth coverage of titles that were announced during that year's Direct. The year also began a trend of Nintendo hosting a game tournament sometime during the week, in which the participants competed in titles that had yet to be released.
After E3 2019, the COVID-19 pandemic impacted the video game industry. E3 2020 was cancelled in March 2020 due to the pandemic,{{cite web |url=https://variety.com/2020/digital/news/e3-2020-canceled-coronavirus-1203529992/ |title=E3 2020 Canceled After 'Overwhelming Concerns' About Coronavirus |first=Todd |last=Spangler |date=March 11, 2020 |access-date=March 11, 2020 |work=Variety |archive-date=April 8, 2020 |archive-url=https://web.archive.org/web/20200408220701/https://variety.com/2020/digital/news/e3-2020-canceled-coronavirus-1203529992/ |url-status=live }} E3 2021 was held online, with Nintendo only holding an E3 Direct and Treehouse Live streams,{{cite web | url = https://www.theverge.com/2021/6/2/22464828/nintendo-e3-event-june-15th-software-exclusive | title = Nintendo's E3 event will be 'focused exclusively' on Switch games | first = Tom | last = Warren | date = June 2, 2021 | accessdate = June 2, 2021 | work = The Verge | archive-date = June 2, 2021 | archive-url = https://web.archive.org/web/20210602144915/https://www.theverge.com/2021/6/2/22464828/nintendo-e3-event-june-15th-software-exclusive | url-status = live }} and E3 2022 was cancelled in March 2022.{{Cite web |last=Valentine |first=Rebekah |date=March 31, 2022 |title=E3 2022 – Digital and Physical – Has Officially Been Canceled |url=https://www.ign.com/articles/e3-2022-officially-canceled |access-date=March 31, 2022 |website=IGN |archive-date=July 10, 2022 |archive-url=https://web.archive.org/web/20220710201744/https://www.ign.com/articles/e3-2022-officially-canceled |url-status=live }} Nintendo also pulled out of E3 2023,{{cite web | url = https://www.ign.com/articles/xbox-nintendo-sony-skipping-e3-2023 | title = Exclusive: Xbox, Nintendo, and Sony Won't Be Part of E3 2023 | first = Kat | last = Bailey | date = January 30, 2023 | accessdate = February 1, 2023 | work = IGN | archive-date = January 30, 2023 | archive-url = https://web.archive.org/web/20230130235750/https://www.ign.com/articles/xbox-nintendo-sony-skipping-e3-2023 | url-status = live }}{{cite web | url = https://www.theverge.com/2023/2/24/23613605/nintendo-e3-not-attending-show-2023 | title = Nintendo confirms it won't be part of E3 2023 | first = Jay | last = Peters | date = February 24, 2023 | accessdate = February 24, 2023 | work = The Verge | archive-date = February 24, 2023 | archive-url = https://web.archive.org/web/20230224173034/https://www.theverge.com/2023/2/24/23613605/nintendo-e3-not-attending-show-2023 | url-status = live }} which was cancelled in March 2023 due to the "lack of sustained interest".{{Cite news |last=Valentine |first=Rebekah |date=March 30, 2023 |title=E3 Has Been Canceled |work=IGN |url=https://www.ign.com/articles/e3-has-been-canceled |access-date=March 30, 2023 |archive-date=April 2, 2023 |archive-url=https://web.archive.org/web/20230402214217/https://www.ign.com/articles/e3-has-been-canceled |url-status=live }} The Entertainment Software Association (ESA) permanently discontinued E3 in December 2023, leading to more publisher-specific showcases, including main Nintendo Directs with headlines. Since E3's discontinuation, Summer Game Fest has taken over as the most popular summer video game showcase, and while a Nintendo Direct is often still shown in June around the time of the event, Nintendo is not affiliated or a partner of Summer Game Fest as of 2024 and has mostly avoided the show, though Geoff Keighley has expressed interest in Nintendo becoming a bigger part of the event in the future.{{Cite web |title=Don't Expect to See Nintendo Announcements at Summer Game Fest This Year |url=https://comicbook.com/gaming/news/nintendo-switch-announcements-summer-game-fest-2024/ |access-date=2024-06-07 |website=ComicBook.com |date=June 5, 2024 |language=en}}
List of presentations
Alongside Nintendo Direct presentations, other Nintendo-produced online presentations without "Direct" in its name are listed.
{{Legend|#fff|Nintendo Direct|size=50%}}
{{Legend|#ddd|Nintendo Direct held at E3|size=50%}}
{{Legend|#fcc|Nintendo Direct Mini|size=50%}}
{{Legend|#fff9c6|Nintendo Direct for a single game or game series|size=50%}}
{{Legend|#88ccff|Wii U Direct|size=50%}}
{{Legend|#0C4685|Pokémon Direct (formerly)/Pokémon Presents|size=50%}}
{{Legend|#FF8888|Nintendo 3DS Direct|size=50%}}
{{Legend|#9f9|Year of Luigi|size=50%}}
{{Legend|#7047E2|Super Smash Bros. Direct|size=50%}}
{{Legend|#FF883E|Nintendo Direct Micro|size=50%}}
{{Legend|#0C4750|Nindies Showcase/Indie Highlights/Indie World|size=50%}}
{{Legend|#32CD32|Super Nintendo World Direct|size=50%}}
{{Legend|#ffc182|The Super Mario Bros. Movie Direct|size=50%}}
{{Legend|#ff6666|Nintendo Direct: Partner Showcase|size=50%}}
{{Legend|#77738a|Nintendo Museum Direct|size=50%}}
See also
Notes
{{Notelist}}
{{notelist-lr}}
References
{{reflist|colwidth=30em}}
External links
- [http://www.nintendo.com/nintendo-direct Official North American website]
- [http://www.nintendo.co.uk/nintendodirect Official European website]
- [http://www.nintendo.com.au/nintendo-direct Official Australian website]
- [https://www.nintendo.co.jp/nintendo_direct Official Japanese website] {{in lang|ja}}
{{Nintendo}}
Category:2010s in Internet culture
Category:2010s in video gaming
Category:2011 web series debuts