Nir Seroussi
{{Short description|Israeli-American music executive}}
{{Infobox person
| native_name = ניר סרוסי
| native_name_lang = he
| birth_date = {{Birth date and age|1975|10|17}}
| birth_place = Ramat Gan, Israel
| nationality = American
| alma_mater = Berklee College of Music
| occupation = Record executive
| title = Executive Vice President
| employer = Interscope Capitol Labels Group
| awards = {{ubl
| Billboard Latin Power Players
| Billboard 40 Under 40
| Chai Lifeline Legacy of Hope Award
| Berklee Alumni Achievement Award
}}
| education =
| label_name = Interscope Capitol Labels Group
}}
Nir Seroussi ({{Langx|he|ניר סרוסי}}) is a music executive, songwriter, and producer.{{cite web|last1=Keefe-Feldman|title=Nir Seroussi '96: Sony's Latin Pop Puzzlemaster {{!}} Berklee College of Music|url=https://www.berklee.edu/news/nir-seroussi-%E2%80%9996-sony%E2%80%99s-latin-pop-puzzlemaster|website=www.berklee.edu|access-date=2016-05-15}} He is currently Executive Vice President at Interscope Capitol Labels Group (formerly Interscope Geffen A&M Records).{{cite magazine|title=Former Sony Music U.S. Latin President Nir Seroussi Joining Interscope Recordst Billboard|magazine=Billboard|date=19 February 2019|url=https://www.billboard.com/articles/business/8499153/nir-seroussi-joining-interscope-former-sony-music-us-latin}} He was previously the President of Sony Music U.S. Latin.{{cite magazine|title=Sony Music U.S. Latin Promotes Nir Seroussi to President Billboard|magazine=Billboard|date=3 February 2014|url=https://www.billboard.com/biz/articles/news/5893902/sony-music-us-latin-promotes-nir-seroussi-to-president}}
Early life and education
Born in Israel, Nir Seroussi moved to the United States to attend to Berklee College of Music in Boston in 1993 where he majored in Music Business/Management and graduated summa cum laude.{{Cite web|url=https://www.berklee.edu/people/nir-seroussi|title=Nir Seroussi|website=Berklee}}
Career
Seroussi began his career in music publishing in 1998 at Insignia Music (founded by K.C. Porter ).{{cite magazine|last=Lannert|first=John|date=22 April 1995|title=Insignia Chief has Plans for a Potential Label|magazine=Billboard|volume=107|issue=16|page=34|issn=0006-2510|url=https://books.google.com/books?id=5QsEAAAAMBAJ&dq=%22JB+Eckl%22&pg=PA34}} As General Manager, he headed the company's joint ventures with Universal Music Publishing Group and Famous Music.
Seroussi left Insignia Music in 2000 to pursue songwriting full-time. In 2002, he joined EMI Latin as Vice President of Marketing and A&R. He worked as a songwriter, A&R, and marketing executive for Regional Mexican artists Intocable and A.B. Quintanilla III, brother of the late singer Selena.
In 2004, he was named Vice President of Marketing and A&R at Sony BMG US Latin. In 2011, he was appointed Managing Director of Sony Music U.S Latin. Three years later, he was promoted to President. Seroussi signed the following artists to Sony Music U.S. Latin: Bomba Estereo, Fonseca,{{Cite magazine|url=http://www.billboard.com/articles/columns/latin/6729348/fonseca-conexion|title=Fonseca Walks Us Through Key Songs on Eclectic 'Conexion' Album|magazine=Billboard|access-date=2016-05-15}} Farruko,{{Cite magazine|title=Farruko On His No. 1 Debut 'Visionary' & the New Sound of Reggaeton|magazine=Billboard|date=2015-03-11|url=http://www.billboard.com/articles/columns/latin/6752869/farruko-visionary-reggaeton-no-1-interview}} Gente De Zona, Leslie Grace,{{Cite magazine|url=http://www.billboard.com/articles/columns/latin/6531477/leslie-grace-signs-with-sony-music-us-latin-exclusive|title=Exclusive: Bachata Star Leslie Grace Signs With Sony Music U.S. Latin|magazine=Billboard|access-date=2015-04-10}} Maluma,{{Cite magazine|url=https://www.billboard.com/articles/columns/latin/8490826/maluma-extends-sony-music-recording-contract-deal|title=Maluma Extends Sony Music Recording Contract: Exclusive|magazine=Billboard|access-date=2018-10-12}} Nicky Jam,{{Cite magazine|url=http://www.billboard.com/articles/news/6553689/nicky-jam-el-perdon-enrique-iglesias-nir-seroussi|title=Nicky Jam's 'Perdon' Made the Puerto Rican Reggaetonero a Comeback Kid: Anatomy of a Hit|magazine=Billboard|access-date=2015-01-05}} Mau y Ricky,{{Cite magazine|url=https://www.boomonline.com/se-incorporan-mau-ricky-montaner-a-la-familia-de-sony-music-latin-2/|title=NMau & Ricky Montaner Sign With Sony Music Latin|magazine=Billboard|access-date=2015-08-10}} Gerardo Ortiz,{{Cite magazine|url=https://www.billboard.com/articles/columns/latin-notas/6465914/exclusive-sony-music-renews-deal-with-del-records-for-gerardo|title=Exclusive: Sony Music Renews Deal with DEL Records for Gerardo Ortiz|magazine=Billboard|access-date=2015-02-11}} Ozuna,{{Cite magazine|url=https://www.billboard.com/articles/columns/latin/7841952/ozuna-manager-vicente-saavedra-sony-music-latin-deal|title=Dimelo Vi & Ozuna Sign Distribution Agreement with Sony Music Latin|magazine=Billboard|access-date=2017-06-23}} Paloma Mami,{{Cite magazine|url=https://www.billboard.com/articles/columns/latin/8481219/paloma-mami-sony-music-us-latin-deal|title=Paloma Mami Joins Sony Music US Latin Roster|magazine=Billboard|access-date=2018-10-22}} Prince Royce,{{Cite magazine|url=https://www.billboard.com/biz/articles/news/legal-and-management/1555238/prince-royce-signs-with-sony-music-entertainment|title=Prince Royce Signs With Sony Music Entertainment|magazine=Billboard|access-date=2013-04-01}} Wisin{{Cite magazine|url=https://www.billboard.com/biz/articles/news/5719222/wisin-announces-solo-album-for-december|title=Wisin Announces Solo Album for December|magazine=Billboard|access-date=2013-09-19}} and Yandel.{{Cite magazine|url=https://www.billboard.com/biz/articles/news/5694975/yandel-of-reggaeton-duo-wisin-yandel-signs-with-sony-music-prepping-solo|title=Yandel (of Reggaeton Duo Wisin & Yandel) Signs with Sony Music, Prepping Solo Album for November|magazine=Billboard|access-date=2013-09-12}} In November 2018, he signed the Jenni Rivera Estate under a joint venture between The Orchard and Sony Music Latin.{{Cite magazine|url=https://www.billboard.com/articles/business/8485026/jenni-rivera-enterprises-sony-latin-orchard-distribution|title=Jenni Rivera Enterprises Signs With Sony Latin, The Orchard for Global Catalog Distribution|magazine=Billboard|access-date=2018-11-14}} Under Seroussi's direction, Sony Music U.S. Latin ended 2018 as the U.S.'s leading Latin music label, according to Nielsen Music.{{Cite magazine|url=https://www.billboard.com/biz/articles/5299083/40-under-40-nir-seroussi|title=40 Under 40: Nir Seroussi|last=andy_gensler|date=2013-07-31|magazine=Billboard|access-date=2019-03-20}}
In February 2019, Seroussi joined Interscope Geffen A&M Records as Executive Vice President to "sign and develop talent for the company while also working across the entire roster to strengthen artists' global reach."{{Cite web|url=https://variety.com/2019/music/news/nir-serioussi-interscope-executive-vp-latin-1203143887/|title=Latin Music Veteran Nir Seroussi Joins Interscope as Executive VP|date=2019-02-20|website=Variety|access-date=2019-04-05}} He signed Karol G,{{Cite web|url=https://www.billboard.com/pro/karol-g-interscope-records-label-signing-deal/|title= Karol G Signs With Interscope Records |date=2023-06-06|website=Billboard|access-date=2024-06-20}} Iván Cornejo,{{Cite web|url=https://variety.com/2023/music/news/singer-songwriter-ivan-cornejo-signs-interscope-records-1235692792/|title= Singer-Songwriter Ivan Cornejo Signs With Interscope After Bidding War |date=2023-08-09|website=Variety|access-date=2024-06-20}} Xavi,{{Cite web|url=https://www.billboard.com/music/latin/xavi-singer-latin-music-subgenre-chart-hits-interview-1235589725/|title= WITH HIS REBELLIOUS, ROMANTIC SONGS, XAVI IS CREATING HIS OWN GENRE OF LATIN MUSIC|author=Isabela Raygoza |date=2024-01-29|website=Billboard|access-date=2024-06-20}} and Khea.{{Cite web|url=https://www.billboard.com/pro/khea-interscope-records-deal-donde-estas-premiere/|title= Argentine Artist Khea Inks Deal With Interscope Records: Exclusive |author=Jessica Roiz |date=2020-01-27|website=Billboard|access-date=2024-06-20}} Additionally, he forged partnerships with Natanael Cano’s Los CT label,{{Cite web|url=https://www.billboard.com/pro/natanael-cano-partners-with-interscope-on-los-ct/|title= Natanael Cano’s Los CT Label Partners With Interscope |author=Leila Cobo |date=2023-10-12|website=Billboard|access-date=2024-06-20}} which includes artists such as Gabito Ballesteros and Delilah, and with RB Music for Grupo Marca Registrada.{{Cite web|url=https://www.billboard.com/pro/grupo-marca-registrada-label-teams-with-interscope/|title= Grupo Marca Registrada’s Label Teams With Interscope to ‘Power’ the Group’s Music |author=Griselda Flores |date=2022-10-14|website=Billboard|access-date=2024-06-20}} Seroussi worked closely with Selena Gomez,{{Cite web|url=https://www.billboard.com/espanol/negocios/nir-seroussi-ejecutivo-del-mes-enero-2024-1235593043/|title= Nir Seroussi, Ejecutivo del Mes de Billboard Español |author=Isabela Raygoza |date=2024-01-31|website=Billboard Español |access-date=2024-06-24}} Kali Uchis,{{Cite web|url=https://www.billboard.com/pro/nir-seroussi-interscope-evp-executive-of-week/|title= Executive of the Week: Interscope Geffen A&M Executive VP Nir Seroussi |author=Dan Rys |date=2021-07-02|website=Billboard|access-date=2024-06-20}} and DJ Snake{{Cite web|url=https://hitsdailydouble.com/near_truths_item&id=336835|title= NearTruths |author=I.B. Bad |date=2023-07-20|website=Hits Daily Double |access-date=2024-06-24}} on Spanish-language projects.
In 2024 Seroussi accepted on behalf of Interscope Records Billboard's Hot Latin Songs Label of the Year award, {{Cite web|url=https://www.msn.com/en-us/music/news/nir-seroussi-accepts-hot-latin-songs-label-of-the-year-latin-music-power-players-2024/ar-AA1siMZb|title= Nir Seroussi Accepts Hot Latin Songs Label of The Year / Latin Music Power Players 2024 |date=2024-10-17|website=msn.com|access-date=2025-03-17}} and Billboard ranked Interscope Capitol Labels Group the #3 Latin label of the year.{{Cite web|url=https://www.billboard.com/charts/year-end/top-latin-labels/|title= Year End Charts: Top Latin Labels |date=2024-12-31|website=Billboard|access-date=2025-03-17}} Also in 2024 Seroussi's new Interscope Capitol Miami division signed J Balvin.{{Cite web|url=https://variety.com/2024/music/news/j-balvin-interscope-capitol-miami-signing-1236019950/|author1=Thania Garcia |author2=Jem Aswad |title= J Balvin Signs Label Deal With Interscope Capitol Miami |date=2024-05-30|website=Variety|access-date=2025-03-17}}
Seroussi has written for numerous Latin artists, including A.B. Quintanilla III y Los Kumbia Kings, Becky G,{{AllMusic | id= only-one-mt0062206698 | title= "Only One"}} Christian Nodal, Conjunto Primavera,{{AllMusic | id= algo-de-mi-mw0000260483 | title= Algo de Mi | access-date= 2024--6-24}} Intocable, KHEA, Luis Coronel, Melina León,{{AllMusic | id= melina-león-mw0000475548 | title= Melina León | access-date= 2024--6-24}} Olga Tañon, OV7, Ozomatli, Pepe Aguilar,{{AllMusic | id= mtv-unplugged-mw0002743317 | title= MTV Unplugged | access-date= 2024--6-24}} Rey Ruiz, Reik,{{AllMusic | id= un-dia-mas-mw0000798006 | title= Un Dia Mas | access-date= 2024--6-24}} Ricardo Montaner and Yuridia, among others.{{Cite web|url=https://www.ascap.com/repertory#/ace/writer/351336974/SEROUSSI%20NIR|title= Repertory |website=ASCAP|access-date=2024-06-21}}
Recognitions
He was the 2012 recipient of the Chai Lifeline Legacy of Hope Award.{{Cite web|url=https://www.chailifeline.org/press/25/legacy-of-hope-gala--a-star-studded-night-to-remember.html|archive-url=https://web.archive.org/web/20200110204309/https://www.chailifeline.org/press/25/legacy-of-hope-gala--a-star-studded-night-to-remember.html|url-status=dead|archive-date=January 10, 2020|title=Legacy of Hope Gala: A Star-Studded Night To Remember|access-date=2019-04-05|website=Chai Lifeline}}
References
{{reflist|30em}}
{{DEFAULTSORT:Seroussi, Nir}}
Category:Israeli businesspeople
Category:American music industry executives