Noodle Box

{{Short description|Australian company}}

{{Use dmy dates|date=July 2021}}

{{Use Australian English|date=May 2011}}

{{more citations needed|date=July 2017}}

{{Infobox company

| name = Noodle Box

| logo = Noodle Box logo.svg

| logo_caption =

| logo_alt =

| type = Subsidiary

| industry =

| predecessor =

| founded = {{Start date and age|1996}} (Chapel Street, South Yarra, Victoria)

| founder =

| defunct =

| fate =

| successor =

| hq_location_city = Abbotsford, Victoria

| hq_location_country = Australia

| area_served = {{hlist|Australia|New Zealand|Singapore|Malaysia}}

| key_people = David Milne and Josh James

| products = Southeast Asia influenced street food

| owner =

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| num_employees_year =

| parent = Concept Eight{{Cite web|url=https://concepteight.com.au/|title=Concept Eight|website=concepteight.com.au|accessdate=21 May 2023}}

| website = {{URL|www.noodlebox.com.au}}

}}

Noodle Box Pty Ltd is an Australian-based multinational stir-fried noodle quick service restaurant chain headquartered in Melbourne, Victoria, Australia founded by Josh James and David Milne in 1996.

Noodle Box is Australia's largest franchised noodle restaurant chain, with a network of over 70 restaurants across the country.

All Noodle Box restaurants are franchised, with master franchise partners in the Middle East and Mauritius. This move towards franchising the brand was delivered under the strategic direction of current CEO, Ian Martin, previously the CFO of Yum! Restaurants in Asia, and Group CEO of Gloria Jeans Coffee.

Growth strategy

In October 2015, Noodle Box announced a strategic takeover of the noodle QSR network, Wok in a Box.{{cite web|url=http://www.heraldsun.com.au/business/noodle-box-gobblesnbspup-rival-eyesnbspoverseas/story-fni0dcne-1227558305239 |title=Noodle Box Gobbles Up Rival |website=Herald Sun |accessdate=2016-07-28}} This consolidation of the brands makes Noodle Box the largest noodle-based QSR in Australia, with more than 100 restaurants across the country.{{Cite web|url=https://www.businessfranchiseaustralia.com.au/latest-news/25-years-noodle-box-25-weeks-rewards/|title = 25 Years of Noodle Box, 25 Weeks of Rewards}}

See also

References

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