Not Shy
{{Use mdy dates|date=October 2020}}
{{Infobox album
| name = Not Shy
| type = EP
| artist = Itzy
| cover = Itzy - Not Shy.jpg
| alt =
| caption = Digital and A version cover
| released = {{Start date|2020|08|17}}
| recorded = 2020
| studio = JYPE Studios
| genre =
| length = 19:36
| language = {{hlist|Korean|English}}
| label = JYP
| producer =
| prev_title = It'z Me
| prev_year = 2020
| next_title = Guess Who
| next_year = 2021
| misc = {{Singles
| name = Not Shy
| type = EP
| single1 = Not Shy
| single1date = August 17, 2020
}}
}}
Not Shy is the third extended play by South Korean girl group Itzy. It was released on August 17, 2020, by JYP Entertainment. It is available in three versions and contains six tracks, including the lead single of the same name. The EP marks a growth in music production and collaboration as they tap known hitmakers such as SM Entertainment songwriter Kenzie and producers LDN Noise. Musically, Not Shy is a K-pop record that contains influences of pop rock and hip hop.
The album received positive reviews from critics, who commended Itzy's departure from themes of independence and self-love to the theme of love. Upon its release, Not Shy debuted at the top spot of the Gaon Albums Chart and went on to sell almost 206,280 copies on its first month of release in South Korea.{{cite web|title=2020 Monthly Album Chart – August|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=08&hitYear=2020&termGbn=month|website=Gaon Chart|accessdate=September 11, 2020}} The album also charted in Japan, Poland and the United States, peaking at number 8 on the Billboard World Albums chart.
On December 22, 2021, Itzy's English debut extended play Not Shy (English Version) was released. It included English versions of "Not Shy" and previous title tracks "Dalla Dalla", "Icy", and "Wannabe".
Background and release
{{Quote box
|quote="“It is true that ITZY is in the middle of comeback preparations. We will announce the official schedule at a later date.”"
|source = — JYP Entertainment shared to Xportsnews.{{cite web |url=https://entertain.naver.com/read?oid=477&aid=0000249441|title=[단독]'괴물 신인' 있지, 7월 말 컴백…4연속 메가히트 노린다|work=Naver|last=기사입력|language=ko|accessdate= September 12, 2020}}
|width= 25%
|align=left
}}
On June 22, 2020, it was reported that Itzy is preparing for a comeback at the end of July.{{cite web |url=https://entertain.naver.com/read?oid=477&aid=0000249441|title=[단독]'괴물 신인' 있지, 7월 말 컴백…4연속 메가히트 노린다|work=Naver|last=기사입력|language=ko|accessdate= September 12, 2020}} On July 31, Itzy had dropped a preview of the physical album for “Not Shy”. On August 3 Itzy has shared their first group teaser image. On August 10, the group has unveiled the track list for the mini album “Not Shy”. The music video teaser was released on August 12. The highlight medley was released on August 16.{{cite web |url=https://www.soompi.com/article/1415955wpp/watch-itzy-reveals-exciting-1st-look-and-details-for-august-comeback|title=Update: ITZY Counts Down To Comeback With D-Day Poster For "Not Shy"|work=Soompi|last=J.K|date=July 30, 2020 |language=en|accessdate= September 12, 2020}} The EP was released on August 17, 2020, through several music portals including iTunes and Spotify.
Music and composition
The album zeroes in on the K-pop quintet's teenage years under the limelight while shouting out their loyal fans who've stood by them. Musically, Not Shy is a K-pop record that contains influences of pop-rock and hip-hop. The EP also marks a growth in music production and collaboration as they tap known K-pop hitmakers such as SM Entertainment songwriter Kenzie and producers LDN Noise.{{cite web|url=https://popcrush.com/itzy-not-shy-ep-interview/|title=ITZY Reveal Why They're 'Not Shy' on New EP (INTERVIEW)|work=Pop crush|date=August 17, 2020|accessdate=September 13, 2020|language=en}}
The title track blends braggadocious hip-hop and pop production. The second track "Don't Give A What", is a fun pop-rock song that has a catchy hook. The song marks as a natural progression in this feminist theme. "SURF" is a song with a funky bassline. "ID" marks a chord progression for Itzy. "Be in Love" is Itzy's first slower vocally-focused song with a guitar melody.{{Cite web|url=https://www.allkpop.com/article/2020/08/album-mv-review-itzy-not-shy|title=[ALBUM & MV REVIEW] ITZY - 'Not Shy'
|website=Hellokpop|access-date=2020-09-11}}
File:Park Jin-young (Founder of JYP Entertainment) in February 2011 from acrofan.jpg co-produced Not Shy.|alt=Man using microphone]]
Promotion
=Singles=
Not Shy was released as the lead single from the album on August 17, 2020. Itzy became one of the only two girl groups (the other being Blackpink), to appear on both the Billboard Global 200 and the Billboard Global Excl. US Charts, peaking at number 124 and 70 respectively. "Not Shy" also reached the top-ten in South Korea, Singapore and Malaysia. The song went on to win a total of 5 music show wins - 1 on Show Champion and Music Bank, and 3 on MCountdown, briefly tying Itzy with Blackpink for the most wins by a girl group in 2020 with 13 accumulative wins.
Critical reception
{{Album ratings
| rev1 = IZM
| rev1score = {{rating|2.5|5}}{{cite web|url=https://m.izm.co.kr/single_itzynotshy/|accessdate=September 12, 2020|website=IZM|author=Seonhee Lim|title=Not Shy|date=August 25, 2020 |language=Korean}}
| rev2 = Billboard
| rev2score = favorable{{cite magazine|url=https://www.billboard.com/articles/columns/k-town/9435611/itzy-third-mini-album-not-shy-music-video|title=ITZY Drops Third Mini-Album 'Not Shy' & Title Track's Music Video|magazine=Billboard|date=August 17, 2020|accessdate=September 12, 2020|last=Heran|first=Mano}}
| rev3 = PopCrush
}}
Heran Mamo of Billboard was positive in her review saying "Featuring six songs, Not Shy zeroes in on the K-pop quintet's teenage years under the limelight while shouting out their loyal fans who've stood by them. ITZY kicked off today's Not Shy release by also showing off the visual for the titular track, which proves the girls are not shy whatsoever". He also wrote that the song "blends braggadocious hip-hop and pop production". PopCrush's Lai Frances considered the album marks a growth in music production and collaboration. She also appreciated their themes of independence and self-love have morphed into a coming-of-age glow-up, with the group tipping their toes into the waters of singing about love.
IZM writer Seonhee Lim opined "that the song was heavily armed with sound that filled the gap, as if it contained the spirit of a young composer. The saxophone's funky rhythm dominates the whole song, and the composition that changes sharply shifts the center of gravity, adding a three-dimensional effect to the music. Overall, it is a melody that flows with power. Particularly, the part that goes from the free chorus to the chorus is smooth and plays a sufficient role to raise the expectation. The members' vocals, which are more natural than before, also play a part. However, she criticized certain factors that hinder this catharsis. The chorus 'ITZY~', which appears in the middle of the chorus, seems to be aimed at addiction, but rather, it only brings embarrassment. It feels like a forcefully fitted. In addition, EDM sounds such as'Turn down for what' and'GDFR', which were popular in the early 2010s, passed by, bringing the point of getting tired more and more in the second half".
Commercial performance
=South Korea=
Not Shy debuted at number one on the Gaon Weekly Album Chart with 206,280 album-equivalent units, marking their largest monthly sales and streaming figures. It is Itzy's third number-one album in the country; they also became the first female artist in 2020 to more than have two number one extended plays. In its second week on the Gaon Weekly Album Chart, Not Shy fell off the chart.{{cite web|url=http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=35&hitYear=2020&termGbn=week|title=Gaon Album Chart – Week 35, 2020|website=Gaon Chart|language=ko|accessdate=September 18, 2020}} In its third week, it rose to number nine.{{cite web|url=http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=36&hitYear=2020&termGbn=week|title=Gaon Album Chart – Week 35, 2020|website=Gaon Chart|language=ko|accessdate=September 18, 2020}} The title track peaked at number nine, becoming the group's fourth top ten single.{{cite web|date=August 22, 2020|title=2020년 35주차 Digital Chart|url=http://www.gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=35&hitYear=2020&termGbn=week}}
=Other markets=
In Poland, the EP debuted and peaked at number 23, marking their highest ever appearance on a European chart. In the US, Not Shy peaked at number 8 on the US Billboard World Albums chart, but did not make an impact on the Billboard Heatseekers Albums.
Track listing
{{Track listing
| headline = Not Shy track listing
| extra_column = Arrangement
| title1 = Not Shy
| lyrics1 = J.Y. Park
| music1 = {{hlist|Kobee|Charlotte Wilson}}
| extra1 = {{hlist|J.Y. Park|Kobee|earattack}}
| length1 = 2:58
| title2 = Don't Give a What
| lyrics2 = Lee Seuran
| music2 = {{hlist|Lee Woo Min "collapsedone"|Justin Reinstein|JJean|엘에이촌놈들}}
| extra2 = {{hlist|Lee Woo Min "collapsedone"|엘에이촌놈들}}
| length2 = 3:17
| title3 = Louder
| lyrics3 = Dr.JO
| music3 = Kairos
| extra3 = Kairos
| length3 = 3:22
| title4 = iD
| lyrics4 = {{hlist|MosPick|Young Chance}}
| music4 = {{hlist|MosPick|Young Chance}}
| extra4 = MosPick
| length4 = 3:27
| title5 = Surf
| lyrics5 = danke (lalala studio)
| music5 = {{hlist|Greg Bonnick|Hayden Chapman|Cazzi Opeia|Ellen Berg}}
| extra5 = LDN Noise
| length5 = 3:14
| title6 = Be in Love
| lyrics6 = Kenzie
| music6 = {{hlist|Kenzie|Caesar & Loui|Cazzi Opeia}}
| extra6 = {{hlist|Kenzie|Caesar & Loui|Cazzi Opeia}}
| length6 = 3:21
| total_length = 19:36
}}
{{Track listing
| headline = Not Shy (English Version) track listing
| extra_column = Arrangement
| title1 = Not Shy
| note1 = English version
| lyrics1 = {{hlist|J.Y. Park|Sophia Pae}}
| music1 = {{hlist|Kobee|Charlotte Wilson}}
| extra1 = {{hlist|J.Y. Park|Kobee|earattack}}
| length1 = 2:58
| title2 = Wannabe
| note2 = English version
| lyrics2 = {{hlist|Galactika|Sophia Pae}}
| music2 = Galactika
| extra2 = Team Galactika
| length2 = 3:12
| title3 = Icy
| note3 = English version
| lyrics3 = {{hlist|J. Y. Park|Penomeco|Sophia Pae}}
| music3 = {{hlist|J.Y. Park|Cazzi Opeia|Ellen Berg Tollbom|Daniel Caesar|Ludwig Lindell|Ashley Alisha|Cameron Neilson|Lauren Dyson}}
| extra3 = {{hlist|J.Y. Park|Lee Hae-seul}}
| length3 = 3:11
| title4 = Dalla Dalla
| note4 = English version
| lyrics4 = {{hlist|Galactika|Sophia Pae}}
| music4 = {{hlist|Galactika|Atenna}}
| extra4 = Galactika
| length4 = 3:19
| total_length = 12:40
}}
Charts
Certifications and sales
{{Certification Table Top|caption=Certifications and sales figures for Not Shy}}
{{Certification Table Entry|region=Japan|nocert=yes|salesamount=13,205|salesref={{cite web|url=https://www.oricon.co.jp/rank/ja/w/2020-09-07/p/2/|title=週間 アルバムランキング 2020年09月07日付|publisher=Oricon|language=ja|accessdate=September 11, 2020}}}}
{{Certification Table Entry |region=South Korea|type=album|artist=Itzy|title=Not Shy|award=Platinum|relyear=2020|certmonth=3|certyear=2022|access-date=March 9, 2022|salesamount=269,222|salesref=Total album sales for Not Shy: 216,151 (2020) + 29,295 (2021) + 23,776 (2022)
- {{cite web|script-title=ko:2020년 Album Chart|trans-title=2020 Album Chart|url=http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year&hitYear=2020&year_time=3|url-status=live|archive-url=https://web.archive.org/web/20210108022045/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year&hitYear=2020&year_time=3|archive-date=January 8, 2021|access-date=February 10, 2021|website=Gaon Music Chart|publisher=Korea Music Content Association|language=ko}}
- {{cite web|url=http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=12&hitYear=2021&termGbn=month|script-title=ko:2021년 12월 Album Chart|trans-title=December 2021 Album Chart|website=Gaon Music Chart|publisher=Korea Music Content Association|url-status=live|archive-url=https://web.archive.org/web/20220106021512/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=12&hitYear=2021&termGbn=month|archive-date=January 6, 2022|access-date=January 6, 2022|language=ko}}
- {{cite web|title=2022.06 Album Chart|url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=06&hitYear=2022&termGbn=month&yearTime=3|url-status=live|archive-url=https://web.archive.org/web/20220707020905/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=06&hitYear=2022&termGbn=month&yearTime=3|archive-date=July 7, 2022|access-date=July 7, 2022|website=Circle Music Chart|publisher=Korea Music Content Association}}}}
{{Table end}}
Release history
| class="wikitable plainrowheaders"
|+Release formats for Not Shy ! scope="col" | Region ! scope="col" | Date ! scope="col" | Format ! scope="col" | Label ! scope="col" | {{abbr|Ref.|Reference}} |
| scope="row" | South Korea
| rowspan="2" | August 17, 2020 | {{hlist|CD|digital download|streaming}} | rowspan="2" | JYP | rowspan="2" style="text-align:center" | {{cite web|title=Not Shy|url=https://music.apple.com/us/album/not-shy-ep/1527387195|website=iTunes|publisher=Apple Inc.|accessdate=September 11, 2020}} |
|---|
| scope="row" | Various
| Digital download, streaming |