November Project
{{Short description|Free and open-to-the-public exercise group}}
File:November Project logo.jpg
{{Use mdy dates|date=May 2014}}
The November Project is a free, open-to-the-public exercise group founded in Boston, Massachusetts, in 2011.{{cite web|last=Graham|first=Brogan|title=November Project|url=http://november-project.com/|access-date=December 13, 2012}} The name "November Project" comes from the Google Doc that the founders shared to track their progress in November 2011. While sessions occur year-round, the name stuck.
History
Founded by Brogan Graham and Bojan Mandaric, both Northeastern crew alumni, the group was started as a way to keep working out through Boston's cold winter months. The pair made a pact to continue to meet at 6:30 am every day through the month of November.{{cite web|last=Muther|first=Christopher|title=November Project members embrace exercise, one another|url=https://www.bostonglobe.com/lifestyle/health-wellness/2012/11/15/november-project-free-fitness-model-takes-off-boston/YjZXH4UCjnz8wUuhux5mUO/story.html|publisher=Boston Globe|date=November 15, 2012|access-date=December 13, 2012}}{{cite web|last=Goldberg|first=Carey|title=Two Guys Walk Into A Bar And A Free Fitness 'Movement' Is Born|url=http://commonhealth.wbur.org/2012/11/november-project-free-fitness|publisher=WBUR National Public Radio|date=November 2, 2012|access-date=December 13, 2012}}
Since that original promise, the group has grown to hundreds of members who exercise multiple times a week in a number of cities around the United States, Canada, Asia and Europe. Membership is open and free to the general public. The group employs several recruiting strategies including a blog, a Facebook page,{{cite web|title=November Project on Facebook|url=https://www.facebook.com/NovProject}} and a Twitter account,{{cite web|title=@nov_project on Twitter|url=https://twitter.com/nov_project}} in addition to various media outlets including Runner's World magazine,{{cite web|title=The November Project Celebrates the December Cover|url=http://www.runnersworld.com/photos/the-november-project-celebrates-the-december-cover|publisher=Runner's World|access-date=18 April 2014}}{{cite web|last=Daniloff|first=Caleb|title=Hugs, Sweat & Cheers|url=http://www.runnersworld.com/runners-stories/hugs-sweat-cheers|publisher=Runner's World|access-date=18 April 2014}}{{cite web|last=McGoldrick|first=Hannah|title=November Project Pays Back Community by Shoveling|url=http://www.runnersworld.com/runners-stories/november-project-pays-back-community-by-shoveling|publisher=Runner's World|access-date=18 April 2014}} the Boston Globe,{{cite web|last=Ross|first=Mike|title=Facebook meets boot camp|url=https://www.bostonglobe.com/opinion/columns/2014/02/10/november-project-chance-break-out-ordinary-life-part-something-bigger/SudYFcd8AIrYIjuVUlmfJL/story.html|publisher=Boston Globe|access-date=18 April 2014}}{{cite web|last=Muther|first=Christopher|title=November Project members embrace exercise, one another|url=https://www.bostonglobe.com/lifestyle/health-wellness/2012/11/15/november-project-free-fitness-model-takes-off-boston/YjZXH4UCjnz8wUuhux5mUO/story.html|publisher=Boston Globe|access-date=18 April 2014}}{{cite web|last=Miller|first=Joshua|title=For some, fitness and camaraderie come first|url=https://www.bostonglobe.com/metro/2013/12/26/cold-and-dark-allston-fitness-christmas/SInP68h3xHnLbcmz3HQI6J/story.html|publisher=Boston Globe|access-date=18 April 2014}} and NPR.{{cite web|last=Goldberg|first=Carey|title=Two Guys Walk Into A Bar And A Free Fitness 'Movement' Is Born|url=http://commonhealth.wbur.org/2012/11/november-project-free-fitness|publisher=WBUR|access-date=18 April 2014}}
The group selected specific locations within the city of Boston (as well as immediate communities such as Brookline and Cambridge) for its workouts. The standard locations include Harvard Stadium for its stairs, and Corey Hill Outlook Park (also known as "Summit Ave.") in Brookline.
Locations
{{As of|2022|06|01|df=US}}, November Project is active in 58 locations across the world:{{cite web|url=http://november-project.com/warm-welcome-to-turbo15-november-project-surges-now-owns-15-cities/|title=Warm Welcome to #Turbo15 – November Project Surges & Now Owns 15 Cities - November Project|publisher=|access-date=July 17, 2016}}{{cite web|title=The Week of Insanity (BOS & NOLA!!!)|url=http://november-project.com/the-week-of-insanity-bos-nola/|publisher=November Project|access-date=April 17, 2014}}{{cite web|title=VANCOUVER AND PHOENIX JOIN THE FAMILY, NOW KNOWN AS #21HumpBeat|url=http://november-project.com/vancouver-and-phoenix-join-the-family-now-known-as-21humpbeat/|publisher=November Project|access-date=August 26, 2015}}{{cite web|url=http://november-project.com/welcome-tribe/|title=Welcome, Tribe. - November Project|publisher=|access-date=July 17, 2016}}{{Cite web|url=http://november-project.com/locations/|title=Locations – November Project|website=november-project.com|language=en-US|access-date=2017-09-20}}{{cite web|title=WELCOME TO NUMBER 45 GRAND RAPIDS|url=https://www.facebook.com/NovProject/posts/1410652345709859|publisher=November Project|access-date=December 28, 2017}}{{cite web|url=https://twitter.com/Nov_Project/status/999347782660997120|title=SYRACUSE! SYRACUSE! OAKLAND! OAKLAND! The two new tribes officially join the NP Movement today! 47 cities worldwide!|publisher=|access-date=May 25, 2018}}
Collaborations
Over the years, November Project has worked alongside fitness brands, most notably New Balance, The North Face, Knockaround Sunglasses, and Brooks.
= New Balance =
In July 2013, New Balance launched an advertising campaign centered around the fitness group. The campaign was titled "Runnovation" and focused on the shift in running from being a solitary sport to a social and group-based activity. “This campaign is built on the strong foundation that we, as a brand, have in driving and supporting innovation in the sport of running,” says Hilary Keates, New Balance director of global marketing and brand management.{{ref|Boston Magazine}}
The advertisements were placed in Men’s Journal, Outside Magazine, Running Times, Women's Running, Competitor, Men’s Health, and Women’s Health.{{ref|Boston Magazine}}
= The North Face =
Beginning on March 31, 2015, The North Face and November Project launched jointly hosted workouts on Tuesday and Thursday evenings. The events were held under the name Mountain Athletics and primarily focused on strength training and conditioning.{{ref|BostInno}}
The workouts were hosted in five cities in the U.S.: San Francisco, Washington D.C., New York, Chicago and Boston. {{ref|BostInno}}
= Brooks Running =
In April 2019, Brooks Running began sponsoring November Project.{{cite web|title=Brooks x November Project = Awesome|url=https://november-project.com/brooks/|publisher=November Project|access-date=10 July 2019}}
References
{{reflist|2}}
Bibliography
{{refbegin|}}
- {{citation
| ref = {{sfnref|The New York Times}}
| last1 = Rubin | first1 = Courtney
| title = The Early-Morning Workout Flash Mob
| date = March 25, 2015
| work = The New York Times
| url = https://www.nytimes.com/2015/03/26/style/the-early-morning-workout-flash-mob.html?_r=0
}}
- {{citation
| ref = {{sfnref|Los Angeles Times}}
| last1 = MacVean | first1 = Mary
| title = How hugs make everything better, even running the stairs at the Hollywood Bowl
| date = October 10, 2015
| work = Los Angeles Times
| url = http://www.latimes.com/health/la-he-getting-out-november-project-20151010-story.html
}}
- {{citation
| ref = {{sfnref|The Boston Globe}}
| last1 = Muther | first1 = Christopher
| title = November Project members embrace exercise, one another
| date = November 15, 2012
| publisher = The Boston Globe
| url = https://www.bostonglobe.com/lifestyle/health-wellness/2012/11/15/november-project-free-fitness-model-takes-off-boston/YjZXH4UCjnz8wUuhux5mUO/story.html
}}
- {{citation
| ref = {{sfnref|Runner's World}}
| last1 = Daniloff | first1 = Caleb
| title = Hug, Sweat & Cheers
| date = November 8, 2013
| publisher = Runner's World
| url = http://www.runnersworld.com/runners-stories/hugs-sweat-cheers
}}
- {{citation
| ref = {{sfnref|The Seattle Times}}
| last1 = Tsong | first1 = Nicole
| title = The November Project is a great idea, if you like 6:29 a.m. winter workouts outside
| date = January 18, 2016
| publisher = The Seattle Times
| url = http://www.seattletimes.com/pacific-nw-magazine/the-november-project-is-a-great-idea-if-you-like-629-am-winter-workouts-outside/
}}
- {{citation
| ref = {{sfnref|The Arizona Republic}}
| last1 = Young | first1 = Bob
| title = November Project fitness group blossoms in Phoenix
| date = October 1, 2015
| publisher = The Arizona Republic
| url = http://www.azcentral.com/story/travel/2015/10/01/november-project-fitness-group-phoenix/72747906/
}}
- {{citation
| ref = {{sfnref|BostInno}}
| last1 = Earle | first1 = Caroline
| title = The North Face Is Partnering with the November Project
| date = March 20, 2015
| publisher = BostInno
| url = http://bostinno.streetwise.co/2015/03/20/november-project-partners-with-the-north-face-free-workouts-in-boston/
}}
- {{citation
| ref = {{sfnref|The Washington Post}}
| last1 = Hallett | first1 = Vicky
| title = November Project: Hugs and fitness
| date = September 16, 2014
| work = The Washington Post
| url = https://www.washingtonpost.com/lifestyle/wellness/november-project-hugs-and-fitness/2014/09/16/f295ffe8-32df-11e4-9e92-0899b306bbea_story.html
}}
- {{citation
| ref = {{sfnref|CBS News}}
| last1 = Atwood | first1 = Kylie
| title = November Project: More than a fitness movement
| date = September 30, 2014
| publisher = CBS News
| url = http://www.cbsnews.com/news/november-project-more-than-a-fitness-movement/
}}
- {{citation
| ref = {{sfnref|BostInno Weatherproof}}
| last1 = Earle | first1 = Caroline
| title = Apparently the November Project Really Is Weatherproof
| date = January 28, 2015
| publisher = BostInno
| url = http://bostinno.streetwise.co/2015/01/28/november-project-winter-workout-snow-pile-workout-november-project/
}}
- {{citation
| ref = {{sfnref|Edmonton Sun}}
| last1 = Salz | first1 = Allison
| title = Oilers' captain Andrew Ference's November Project gaining popularity in Edmonton
| date = July 3, 2014
| publisher = Edmonton Sun
| url = http://www.edmontonsun.com/2014/07/03/oilers-captain-andrew-ferences-november-project-gaining-popularity-in-edmonton
}}
- {{citation
| ref = {{sfnref|NHL}}
| last1 = Tappen | first1 = Kathryn
| title = Tapped In: Ference talks Oilers, November Project
| date = October 12, 2013
| publisher = NHL.com
| url = https://www.nhl.com/news/tapped-in-ference-talks-oilers-november-project/c-685808
}}
- {{citation
| ref = {{sfnref|Boston Magazine}}
| last1 = Malamut | first1 = Melissa
| title = New Balance Launches Ad Campaign With Local Runners
| date = July 9, 2013
| publisher = Boston Magazine
| url = http://www.bostonmagazine.com/health/blog/2013/07/09/new-balance-launches-ad-campaign-with-local-runners/
}}
- {{citation
| ref = {{sfnref|Runner's World Editor}}
| last1 = Willey | first1 = David
| title = Strength in Numbers
| date = November 7, 2013
| publisher = Runner's World
| url = http://www.runnersworld.com/from-the-editor/strength-in-numbers
}}
{{refend}}
External links
- {{Official website|http://november-project.com}}