Now, Not Yet

Josh Taylor, wanting to prove himself as a songwriter, announced in November 2015 that he had been on a seven-month songwriting program for the past several months during which he hoped to write 50 songs by the end of December.{{citation|url=https://www.youtube.com/watch?v=AQZI-vjmihg|title=50 Songs in 7 Months|author=Josh Taylor|date=November 18, 2015|via=YouTube|archive-url=https://web.archive.org/web/20190725110125/https://www.youtube.com/watch?v=AQZI-vjmihg|url-status=live|archive-date=July 25, 2019|access-date=July 25, 2019}} As the project progressed, Taylor began to share studio time with drummer Brett Kramer.{{citation|url=https://www.youtube.com/watch?v=WkmVX8RkxSs|title=half•alive On How The Band Started, The Meaning Of Their Name, 'Still Feel' & More|author=ALT 98.7 FM|date=February 13, 2019|via=YouTube|archive-url=https://web.archive.org/web/20190725111744/https://www.youtube.com/watch?v=WkmVX8RkxSs|url-status=live|archive-date=July 25, 2019|access-date=July 25, 2019}}{{cite web|url=https://www.honeypunchmag.com/half-alive-interview|title=Half Alive Interview|last=Wilber|first=Kira|website=Honey Punch|date=February 13, 2019|archive-url=https://web.archive.org/web/20190412035904/https://www.honeypunchmag.com/half-alive-interview|url-status=live|archive-date=April 12, 2019|access-date=July 25, 2019}} The program ended on December 30.{{citation|url=https://www.youtube.com/watch?v=cn_PXMbqbDU|title=7 months of my life in 5 minutes|author=Josh Taylor|date=January 12, 2016|via=YouTube|archive-url=https://web.archive.org/web/20190725111516/https://www.youtube.com/watch?v=cn_PXMbqbDU|url-status=live|archive-date=July 25, 2019|access-date=July 25, 2019}} The duo finally decided to form a band named Half Alive in 2016{{cite web|url=https://www.allmusic.com/artist/half-alive-mn0003808326/biography|title=Half Alive Artist Biography by James Christopher Monger|last=Monger|first=James Christopher|publisher=AllMusic|archive-url=https://web.archive.org/web/20190725112824/https://www.allmusic.com/artist/half-alive-mn0003808326/biography|url-status=live|archive-date=July 25, 2019|accessdate=July 25, 2019}}{{Cite web|url=https://www.bbc.co.uk/music/artists/00d0f0fa-a48c-416d-b4ff-25a290ce82d8|title=half•alive - New Music, Playlists & Latest News - BBC Music|website=BBC|archive-url=https://web.archive.org/web/20190725112920/https://www.bbc.co.uk/music/artists/00d0f0fa-a48c-416d-b4ff-25a290ce82d8|url-status=live|archive-date=July 25, 2019|accessdate=July 25, 2019}} while "watching the songs evolve as [they] were working together." They spent that year recording three of the 50 songs in a converted helicopter hangar in the Mojave Desert alongside producer James Krausse, and released them as an extended play titled 3 in 2017.{{cite web|url=https://www.longbeachindependent.com/2017/04/half%e2%80%a2alive-release-debut-ep-video-fall/|title=half•alive Release Debut EP & Video "the fall"|last=Newkirk|first=Shea|website=Long Beach Independent|date=April 24, 2017|archive-url=https://web.archive.org/web/20190412035904/https://www.honeypunchmag.com/half-alive-interview|url-status=live|archive-date=April 12, 2019|access-date=July 25, 2019}} It attracted some attention partly due to its two singles "The Fall" and "Aawake at Night". Soon after the EP's release, the duo added a new member to their band, bassist J Tyler Johnson, in order to avoid using computer-generated sounds in their songs and live performances in favor of live instruments.{{citation|url=https://www.youtube.com/watch?v=NO81X2GueAY|title=Half Alive about 50 Song Challenge, "Still Feel" & Inspirations|author=Diffus|date=February 27, 2019|via=YouTube|archive-url=https://web.archive.org/web/20190725204833/https://www.youtube.com/watch?v=NO81X2GueAY|url-status=live|archive-date=July 25, 2019|access-date=July 25, 2019}}

The songwriting process for the two eldest songs of the album began during the 50-song project, the first of which was "arrow" at number 5, while "still feel." was the eleventh song from the challenge.{{citation|url=https://www.youtube.com/watch?v=6dXYcoOY4gc|title=half•alive "still feel." Official Lyrics & Meaning {{!}} Verified|author=Genius|date=November 3, 2018|via=YouTube|archive-url=https://web.archive.org/web/20190725170306/https://www.youtube.com/watch?v=6dXYcoOY4gc|url-status=live|archive-date=July 25, 2019|access-date=July 25, 2019}}{{citation|url=https://www.youtube.com/watch?v=2WBRoztafvc|title=half•alive Talk New Music, 'Arrow', Cover Versions & Live Dancers|author=Rock Sound|date=February 25, 2019|via=YouTube|archive-url=https://web.archive.org/web/20190725170445/https://www.youtube.com/watch?v=2WBRoztafvc|url-status=live|archive-date=July 25, 2019|access-date=July 25, 2019}}{{citation|url=https://www.youtube.com/watch?v=lrPkyVQKteM|title=half•alive - 'Now, Not Yet' Album Track By Track|author=Rock Sound|date=August 8, 2019|via=YouTube|archive-url=https://web.archive.org/web/20190809134210/https://www.youtube.com/watch?v=lrPkyVQKteM|url-status=live|archive-date=August 9, 2019|access-date=August 9, 2019}} These were the only songs from the project to be included on the album.{{citation|url=https://www.reddit.com/r/Music/comments/cpzcg6/sussup_this_is_josh_brett_j_tyler_from_the_band/ewsupc0/|title=half alive on Reddit:" the only songs..."|via=Reddit|date=August 13, 2019|archive-url=https://web.archive.org/web/20190814150446/https://www.reddit.com/r/Music/comments/cpzcg6/sussup_this_is_josh_brett_j_tyler_from_the_band/ewsupc0/|url-status=live|archive-date=August 14, 2019|accessdate=August 14, 2019}} "creature" was the first song to be written by the band as a full trio, and was the one that took the longest to complete.{{citation|url=https://www.reddit.com/r/Music/comments/cpzcg6/sussup_this_is_josh_brett_j_tyler_from_the_band/ewst69o/|title=half alive on Reddit:" i personally love..."|via=Reddit|date=August 13, 2019|archive-url=https://web.archive.org/web/20190814151316/https://www.reddit.com/r/Music/comments/cpzcg6/sussup_this_is_josh_brett_j_tyler_from_the_band/ewst69o/|url-status=live|archive-date=August 14, 2019|accessdate=August 14, 2019}} "RUNAWAY", "TrusT", "ice cold." and "BREAKFAST" came about during the band's first songwriting session together at an Airbnb cabin in Big Bear, California, and they continued to write in rented Airbnbs one week at a time in different climates and environments, such as deserts and by the ocean, until the album was finished in 2019.{{citation|url=https://www.youtube.com/watch?v=qjWzrgFgSQI|title=Half Alive backstage at ALT Summer Camp 2019|author=ALT 98.7 FM|date=August 4, 2019|via=YouTube|archive-url=https://web.archive.org/web/20190810121243/https://www.youtube.com/watch?v=qjWzrgFgSQI|url-status=live|archive-date=August 10, 2019|access-date=August 10, 2019}}{{citation|url=https://www.youtube.com/watch?v=5TMqqCLeiuE|title=Half Alive Interview - 90.3 The Core/Firefly Music Festival|author=90.3 The Core|date=August 9, 2019|via=YouTube|archive-url=https://web.archive.org/web/20190810165540/https://www.youtube.com/watch?v=5TMqqCLeiuE|url-status=live|archive-date=August 10, 2019|access-date=August 10, 2019}} This was because they found that working at one of their houses "wasn't as productive" as in a secluded environment. The locations themselves inspired different songs, with faster songs being written in the heat and slower ones in a colder environment. The Airbnbs also forced the band to work within limitations. For example, some lodgings had rules forbidding an excess of noise on pain of being forced out of them, so the group consequently wrote without percussion parts; these constraints "inspired what the songs turned into."{{citation|url=https://www.youtube.com/watch?v=7Bm2r_g76mo|title=half•alive Talk Choreography, Debut Album 'Now, Not Yet' & Jimmy Kimmel Performance|author=frontrowliveent|date=August 5, 2019|via=YouTube|archive-url=https://web.archive.org/web/20190811154743/https://www.youtube.com/watch?v=7Bm2r_g76mo|url-status=live|archive-date=August 11, 2019|access-date=August 11, 2019}} The last song to be written was "Pure Gold"; the band was initially unsure whether to include it on the record, but after being urged to finish it by their team, they were grouped with "one of [their] favorite producers" and the song "[turned] into ... one of [their] favorites of the album."

Now, Not Yet has been described as a pop album, although the band drew on a range of other musical influences during the songwriting process; Kramer and Johnson studied music at university with an emphasis on jazz, and elements of the genre would appear on the record, while Taylor focused on pop music and performance. The trio stated in an interview that "with all [their] backgrounds combined it creates a blend of thoughtful musical ideas that still have a wide audience focus." They added that music platforms and the prominence of playlists and music sharing also influenced the album's sonic direction, explaining that "it feels as if everyone is able to hear a more electric group of music, and [they] as a band try to create similar genre fluid moments in [their] music."{{Cite web|url=https://www.gigwise.com/features/3360323/we-try-to-create-genre-fluid-moments-in-our-music-half-alive-interviewed|title='We try to create genre fluid moments in our music': Half Alive interviewed|last=Hope|first=Julia|date=September 2, 2019|work=Gigwise|archive-url=https://web.archive.org/web/20190917185546/https://www.gigwise.com/features/3360323/we-try-to-create-genre-fluid-moments-in-our-music-half-alive-interviewed|url-status=live|archive-date=September 17, 2019|accessdate=September 17, 2019}}

Throughout the album, Half Alive explore themes surrounding faith and religion, specifically its impact on a person's well-being. Music journalists have noted that the band "wear their religion proudly," influencing both the musical and lyrical aspects of the record; the album includes a number of "gospel-like anthems" and the penultimate track "Breakfast" includes choral vocals, while the lyrics of the final song "Creature" feature allusions to creation. The album contains a brief interlude titled "The Notion", which is a voice message sent by Liz Ord, a UK-based model, to a member of JA Collective, who perform choreography with the band, during which she expresses surprise and comfort at the fact that all the people the recipient of the message tours with have "faith," and further says: "I find it so rare meeting people who are young and believe here."{{citation|url=https://www.reddit.com/r/Music/comments/cpzcg6/sussup_this_is_josh_brett_j_tyler_from_the_band/ewsrod7/?context=3|title=half alive on Reddit:"the voice heard..."|via=Reddit|date=August 14, 2019|archive-url=https://web.archive.org/web/20190917122731/https://www.reddit.com/r/Music/comments/cpzcg6/sussup_this_is_josh_brett_j_tyler_from_the_band/ewsrod7/?context=3|url-status=live|archive-date=September 17, 2019|accessdate=September 17, 2019}}

On August 3, 2018, the band released a song titled "Still Feel", along with a choreographed music video.{{cite web|url=https://www.altpress.com/news/half-alive-dance-still-feel-choreography-music-video/|title=Watch Indie Newcomers Half-Alive Nail This Incredible Choreography In One Take|last=Hannan|first=Devon|work=Alternative Press|date=August 3, 2018|archive-url=https://web.archive.org/web/20181116043411/https://www.altpress.com/news/half-alive-dance-still-feel-choreography-music-video/|url-status=live|archive-date=November 16, 2018|accessdate=July 25, 2019}}{{citation|url=https://www.youtube.com/watch?v=KOOhPfMbuIQ|title=half•alive - still feel. [VIDEO]|author=half•alive|date=August 3, 2018|via=YouTube|archive-url=https://web.archive.org/web/20190726172542/https://www.youtube.com/watch?v=KOOhPfMbuIQ|url-status=live|archive-date=July 26, 2019|access-date=July 25, 2019}} Both the song and music video attracted the attention and praise of several publications including Alternative Press, Rock Sound{{cite web|url=https://www.rocksound.tv/news/read/introducing-halfalive-check-out-their-brand-new-video|title=Introducing: half•alive- Check Out Their Brand New Video|last=Jamieson|first=Brii|work=Rock Sound|date=August 3, 2018|archive-url=https://web.archive.org/web/20181116043400/https://www.rocksound.tv/news/read/introducing-halfalive-check-out-their-brand-new-video|url-status=live|archive-date=November 16, 2018|accessdate=July 26, 2019}} and NPR,{{cite web|url=https://www.npr.org/sections/allsongs/2018/09/11/646347234/new-mix-thom-yorke-sylvan-esso-buke-gase-more|title=New Mix: Thom Yorke, Sylvan Esso, Buke & Gase, More|last1=Hilton|first1=Robin|last2=Boilen|first2=Bob|work=NPR|date=September 11, 2018|archive-url=https://web.archive.org/web/20180911110922/https://www.npr.org/sections/allsongs/2018/09/11/646347234/new-mix-thom-yorke-sylvan-esso-buke-gase-more|url-status=live|archive-date=September 11, 2018|accessdate=July 26, 2019}} and was the band's first song to chart, reaching number 7 and 21 on the US Alternative{{cite magazine|url=https://www.billboard.com/charts/alternative-songs/2019-07-06|title=Top Alternative Chart: The week of July 6, 2019|magazine=Billboard|accessdate=July 26, 2019}} and Rock{{cite magazine|url=https://www.billboard.com/charts/rock-songs/2019-07-20|title=Hot Rock Songs Chart: The week of July 20, 2019|magazine=Billboard|archive-url=https://web.archive.org/web/20190716103525/https://www.billboard.com/charts/rock-songs/2019-07-20|url-status=live|archive-date=July 16, 2019|accessdate=July 26, 2019}} charts respectively. It is regarded as the band's breakthrough single.{{cite web|url=https://www.rocksound.tv/news/read/check-out-halfalives-new-track-arrow|title=Check Out half•alive's New Track 'arrow'|last=Jamieson|first=Brii|work=Rock Sound|date=January 21, 2019|archive-url=https://web.archive.org/web/20190726174715/https://www.rocksound.tv/news/read/check-out-halfalives-new-track-arrow|url-status=live|archive-date=July 26, 2019|accessdate=July 26, 2019}}{{cite magazine|url=https://www.rollingstone.com/music/music-news/half-alive-still-feel-jimmy-kimmel-live-808694/|title=Watch Half Alive's Mesmeric Late-Night Debut on 'Kimmel'|last=Blistein|first=Jon|magazine=Rolling Stone|date=March 15, 2019|archive-url=https://web.archive.org/web/20190402114935/https://www.rollingstone.com/music/music-news/half-alive-still-feel-jimmy-kimmel-live-808694/|url-status=live|archive-date=April 2, 2019|accessdate=July 26, 2019}} On January 18, 2019, the band released a second single called "Arrow" alongside another music video featuring choreography,{{cite web|url=https://www.onestowatch.com/blog/halfalive-hits-the-bullseye-once-again-with|title=half•alive Hits the Bullseye Once Again With "arrow" Video|website=OnesToWatch.com|last=Polo|first=Maxamillion|date=January 18, 2019|accessdate=July 25, 2019}} and was praised as one of the best tracks of its week of release by Time.{{cite magazine|url=https://time.com/5507144/5-songs-you-need-to-listen-to-this-week-70/|title=5 Songs You Need to Listen to This Week|last=Bruner|first=Raisa|magazine=Time|date=January 18, 2019|archive-url=https://web.archive.org/web/20190119060918/https://time.com/5507144/5-songs-you-need-to-listen-to-this-week-70/|url-status=live|archive-date=January 19, 2019|accessdate=July 26, 2019}} The following month, the band revealed to Rock Sound that they were working "on a larger body of work but keeping it discreet and mysterious."

Half Alive made their late-night television debut with an elaborately choreographed performance of "Still Feel" on Jimmy Kimmel Live! which was positively reviewed by Rolling Stone and Billboard.{{cite magazine|url=https://www.billboard.com/articles/columns/rock/8502683/half-alive-perform-kimmel-still-feel-tour-dates|title=Half Alive Give Debut TV Performance Of 'Still Feel' On 'Kimmel,' Announce Global Tour|last=Acevedo|first=Angelica|magazine=Billboard|date=March 15, 2019|archive-url=https://web.archive.org/web/20190322205559/https://www.billboard.com/articles/columns/rock/8502683/half-alive-perform-kimmel-still-feel-tour-dates|url-status=live|archive-date=March 22, 2019|accessdate=July 26, 2019}} The group subsequently announced that they would be embarking on tour beginning on August 16, 2019 in Sydney, Australia (excluding their appearance at the Firefly Music Festival in Dover, Delaware on June 22) and concluding on November 17, 2019, in Glasgow, Scotland. In April, they revealed that they would be releasing a limited vinyl record featuring all of their released work as well as one new track titled "Runaway".{{citation|url=https://www.instagram.com/p/BwsyWmrFKuR/|title=half•alive on Instagram: "•the entire half•alive collection thus far, +1 unreleased track..."|via=Instagram|date=April 26, 2019|archive-url=https://web.archive.org/web/20190726200226/https://www.instagram.com/p/BwsyWmrFKuR/|url-status=live|archive-date=July 26, 2019|accessdate=July 24, 2019}} After this, the band started to tease on social media about a new project in the works.{{citation|url=https://www.instagram.com/p/ByI1b07BIPW/ |archive-url=https://ghostarchive.org/iarchive/s/instagram/ByI1b07BIPW |archive-date=2021-12-26 |url-access=registration|title=Josh Taylor on Instagram: "making this freaking record"|via=Instagram|date=May 31, 2019|accessdate=July 24, 2019}}{{cbignore}}{{citation|url=https://twitter.com/mrjtylerj/status/1136437920821174272|title=J Tyler Ross on Twitter: "We maybe wrote our catchiest song today"|via=Twitter|date=June 5, 2019|archive-url=https://web.archive.org/web/20190726201039/https://twitter.com/mrjtylerj/status/1136437920821174272|url-status=live|archive-date=July 26, 2019|accessdate=July 24, 2019}} On June 13, 2019, the band officially released "Runaway" as a single alongside a music video directed by Carlos López Estrada, and announced that their debut album Now, Not Yet would be released on August 9, 2019.{{Cite magazine|url=https://www.rollingstone.com/music/music-news/half-alive-runaway-video-now-not-yet-847939/|title=Half Alive Announce Debut Album, Dance Off to War in New 'Runaway' Video|first=Claire|last=Shaffer|magazine=Rolling Stone|date=June 13, 2019|archive-url=https://web.archive.org/web/20190613222221/https://www.rollingstone.com/music/music-news/half-alive-runaway-video-now-not-yet-847939/|url-status=live|archive-date=June 13, 2019|accessdate=July 24, 2019}} On July 18, they released "Pure Gold", the fourth single from the album, alongside a visual also directed by López Estrada.{{Cite magazine|url=https://www.rollingstone.com/music/music-news/half-alive-new-song-pure-gold-861144/|title=Half Alive Release Jubilant New Track 'Pure Gold'|first=Claire|last=Shaffer|date=July 19, 2019|magazine=Rolling Stone|archive-url=https://web.archive.org/web/20190719173934/https://www.rollingstone.com/music/music-news/half-alive-new-song-pure-gold-861144/|url-status=live|archive-date=July 19, 2019|accessdate=July 24, 2019}} On July 25, 2019, the band released the official tracklist for the album.{{citation|url=https://twitter.com/halfaliveco/status/1154549923334914048|title=half•alive on Twitter: "tracklist is out..."|via=Twitter|date=July 25, 2019|archive-url=https://web.archive.org/web/20190727104801/https://twitter.com/halfaliveco/status/1154549923334914048|url-status=live|archive-date=July 27, 2019|accessdate=July 27, 2019}} A fifth single titled "OK OK?" was premiered on July 31 at 10 AM PST on Zane Lowe's Beats 1 show as that day's "World Record", and was also accompanied by its music video.{{citation|url=https://twitter.com/halfaliveco/status/1156353252247724034|title=half•alive on Twitter: '•great new song 'ok ok?'...'|via=Twitter|archive-url=https://web.archive.org/web/20190807204100/https://twitter.com/halfaliveco/status/1156353252247724034|url-status=live|archive-date=August 7, 2019|accessdate=August 7, 2019}}{{citation|url=https://twitter.com/Beats1/status/1156602420224389120|title=Beats 1 on Twitter: 'Another #WorldRecord incoming...'|via=Twitter|archive-url=https://web.archive.org/web/20190807204123/https://twitter.com/Beats1/status/1156602420224389120|url-status=live|archive-date=August 7, 2019|accessdate=August 7, 2019}}{{Cite web|url=https://www.rocksound.tv/news/read/check-out-halfalives-brand-new-single|title=Check Out Half•Alive's Brand New Single|last=Jamieson|first=Brii|date=August 1, 2019|work=Rock Sound|archive-url=https://web.archive.org/web/20190807204137/https://www.rocksound.tv/news/read/check-out-halfalives-brand-new-single|url-status=live|archive-date=August 7, 2019|accessdate=August 1, 2019}} The track "Breakfast" was released as the album's sixth single on October 11.{{Cite web|url=http://www.noise11.com/news/new-music-releases-11-october-2019-20191011|title=New Music Releases for 11 October 2019|last=Cashmere|first=Paul|date=October 11, 2019|website=Noise11|access-date=October 13, 2019}}

On July 15, Vevo released two videos of Half Alive performing "Arrow" and "Runaway" in one take for their "Vevo DSCVR" series.{{Cite web|url=https://www.rocksound.tv/news/read/watch-half.alive-tear-through-two-songs-in-a-single-take|title=Watch half.alive Tear Through Two Songs In A Single Take|last=Jamieson|first=Brii|date=July 15, 2019|work=Rock Sound|archive-url=https://web.archive.org/web/20190717131739/https://www.rocksound.tv/news/read/watch-half.alive-tear-through-two-songs-in-a-single-take|url-status=live|archive-date=July 17, 2019|accessdate=September 18, 2019}} In early August, the band appeared at the 2019 Lollapalooza festival and ALT Summer Camp, performing with their signature choreography.{{Cite magazine|url=https://www.billboard.com/articles/news/festivals/8525863/lollapalooza-2019-day-one-recap|title=Lollapalooza Day 1: The Chainsmokers Come Full Circle, Normani Holds Her Own & 9 More Best Moments|last=Weatherbyt|first=Taylor|date=August 2, 2019|magazine=Billboard|archive-url=https://web.archive.org/web/20190802210215/https://www.billboard.com/articles/news/festivals/8525863/lollapalooza-2019-day-one-recap|url-status=live|archive-date=August 2, 2019|accessdate=August 11, 2019}}{{Cite web|url=https://www.iheart.com/content/2019-08-05-all-the-highlights-from-alt-summer-camp-2019/|title=All the Highlights From ALT Summer Camp 2019|last=Savage|first=December|date=August 5, 2019|work=iHeartRadio|archive-url=https://web.archive.org/web/20190805204458/https://www.iheart.com/content/2019-08-05-all-the-highlights-from-alt-summer-camp-2019/|url-status=live|archive-date=August 5, 2019|accessdate=August 11, 2019}} NPR shared the band's "Tiny Desk Concert" on the 12th of the month, in which the trio played "Runaway", "Still Feel" and "Ice Cold".{{Cite web|url=https://www.npr.org/2019/08/12/749215179/half-alive-tiny-desk-concert|title=half•alive: Tiny Desk Concert|last=Hilton|first=Rob|date=August 12, 2019|work=NPR|archive-url=https://web.archive.org/web/20190812091450/https://www.npr.org/2019/08/12/749215179/half-alive-tiny-desk-concert|url-status=live|archive-date=August 12, 2019|accessdate=August 12, 2019}} On September 10, the band appeared on The Late Late Show with James Corden, performing the track "Runaway".{{Cite web|url=https://www.cbs.com/shows/late-late-show/video/EJ9fQ1Nbns1TMdVXKPhcMTKqxq5R9Crk/half-alive-runaway/|title=Watch The Late Late Show with James Corden: Half Alive: Runaway|publisher=CBS|archive-url=https://web.archive.org/web/20190918140831/https://www.cbs.com/shows/late-late-show/video/EJ9fQ1Nbns1TMdVXKPhcMTKqxq5R9Crk/half-alive-runaway/|url-status=live|archive-date=September 18, 2019|accessdate=September 18, 2019}}

{{Album ratings

| rev1 = Belfast Telegraph

| rev1score = 7/10{{Cite web|url=https://www.belfasttelegraph.co.uk/life/features/albums-of-the-week-from-slipknot-to-feeder-38386496.html|title=Albums of the week: From Slipknot to Feeder|date=August 9, 2019|work=Belfast Telegraph|archive-url=https://web.archive.org/web/20190810014728/https://www.belfasttelegraph.co.uk/life/features/albums-of-the-week-from-slipknot-to-feeder-38386496.html|url-status=live|archive-date=August 10, 2019|accessdate=October 11, 2019}}

| rev2 = Gigwise

| rev2score = {{Rating|8|10}}{{Cite web|url=https://www.gigwise.com/reviews/3359172/album-review-half-alive-now-not-yet|title=Album Review: Half Alive - Now, Not Yet|last=Hope|first=Julia|date=August 12, 2019|work=Gigwise|archive-url=https://web.archive.org/web/20190916095813/https://www.gigwise.com/reviews/3359172/album-review-half-alive-now-not-yet|url-status=live|archive-date=September 16, 2019|accessdate=September 16, 2019}}

| rev3 = laut.de

| rev3score = {{Rating|4|5}}{{Cite web|url=https://www.laut.de/Half-Alive/Alben/Now,-Not-Yet-112456|title="Now, Not Yet" von Half Alive|last=Völker|first=Julian|date=August 14, 2019|work=laut.de|archive-url=https://web.archive.org/web/20190905143001/https://www.laut.de/Half-Alive/Alben/Now,-Not-Yet-112456|url-status=live|archive-date=September 5, 2019|accessdate=September 5, 2019|language=de}}

| rev4 = Spectrum Culture

| rev4score = {{Rating|3.25|5}}{{Cite web|url=https://spectrumculture.com/2019/09/16/half%e2%80%a2alive-now-not-yet/|title=half•alive: Now, Not Yet|last=Jacobs|first=Mick|date=September 17, 2019|work=Spectrum Culture|archive-url=https://web.archive.org/web/20190917083248/https://spectrumculture.com/2019/09/16/half%e2%80%a2alive-now-not-yet/|url-status=live|archive-date=September 17, 2019|accessdate=September 17, 2019}}

}}

Now, Not Yet received positive reviews from music critics. NPR listed the release on their "Top 7 Albums For August 9", dubbing it a "slick slice of summertime fun."{{Cite web|url=https://www.npr.org/sections/allsongs/2019/08/09/749494906/new-music-friday-our-top-7-albums-for-august-9|title=New Music Friday: Our Top 7 Albums For August 9|last1=McKenna|first1=Lyndsey|last2=Madden|first2=Sidney|last3=Thomson|first3=Stephen|date=August 9, 2019|work=NPR|archive-url=https://web.archive.org/web/20190809110059/https://www.npr.org/sections/allsongs/2019/08/09/749494906/new-music-friday-our-top-7-albums-for-august-9|url-status=live|archive-date=August 9, 2019|accessdate=August 9, 2019}} Callie Ahlgrim of Insider also included it on their list of best new music for that week, including NPR{{'}}s description of it in her assessment, but added that the record "is more than just fodder for your beach playlist," highlighting its "profound themes" and Taylor's vocals.{{citation|url=https://www.insider.com/best-new-music-bon-iver-lana-del-rey-2019-8|title=6 of the best new albums and songs you can stream on Spotify this weekend|last=Ahlgrim|first=Callie|date=August 9, 2019|publisher=Insider|accessdate=August 10, 2019}} Music Week writer Ben Homewood considered it "coated in good vibes" due to its songs' "natural gloss" and "modern studio sheen."{{Cite web|url=https://www.musicweek.com/waves/read/making-waves-half-alive/077024|title=Making Waves: Half Alive|last=Homewood|first=Ben|date=August 7, 2019|work=Music Week|archive-url=https://web.archive.org/web/20190811101920/https://www.musicweek.com/waves/read/making-waves-half-alive/077024|url-status=live|archive-date=August 11, 2019|accessdate=August 11, 2019}} Monocle opined that the release did not disappoint upon the expectation generated by its lead single, writing that it is "just as energising" and "coherent but never tired."{{Cite web|url=https://monocle.com/minute/2019/08/10/|title=Saturday 10 August 2019 - The Monocle Minute|date=August 10, 2019|work=Monocle|archive-url=https://web.archive.org/web/20190820142806/https://monocle.com/minute/2019/08/10/|url-status=live|archive-date=August 20, 2019|accessdate=August 20, 2019}}

Julian Völker, writing for German online music magazine laut.de, claimed that it was "peppered with so many ideas and peculiarities that it breaks the boundaries of the genre," dubbing it an "involuntary pop masterpiece" and further praised its musical diversity. In a positive review for Gigwise, Julia Hope praised the musical versatility found on the record and was impressed by the incorporation of electronic elements "into [the band's] instrumental talent and classical tastes," describing the trio as "the feel-good, political, soulful and musically-genius band we didn't know we'd been yearning for." Mick Jacobs was more reserved in his assessment for Spectrum Culture; he considered it a promising debut album, writing that "when they shine, [Half Alive] glow with potential," but considered its lyrics inconsistent in quality. Lucy Mapstone of the Belfast Telegraph stated that although the album contains "moments erring on the more challenging side," it overall "is a coherent, peppy, vibrant offering from the California up-and-comers."

In the United States, Now, Not Yet debuted at number 1, 15 and 46 on the Heatseekers Albums, Alternative Albums and Rock Albums charts respectively with 5,000 album-equivalent units, of which 3,000 were in traditional album sales.{{Cite magazine|url=https://www.billboard.com/articles/business/chart-beat/8527937/x1-debuts-emerging-artists-chart|title=K-Pop Group X1 Excels On Emerging Artists Chart, Despite Not Having Released Any Music Yet|last=Zellner|first=Xander|date=August 21, 2019|magazine=Billboard|archive-url=https://web.archive.org/web/20190821192016/https://www.billboard.com/articles/business/chart-beat/8527937/x1-debuts-emerging-artists-chart|url-status=live|archive-date=August 21, 2019|accessdate=August 21, 2019}} The band also entered the Billboard Emerging Artists chart at number 16 that week.

{{Track listing

| headline = Now, Not Yet track listing

| total_length = 41:31

| title1 = OK OK?

| length1 = 3:48

| title2 = Runaway

| length2 = 2:42

| title3 = Maybe

| length3 = 3:13

| title4 = The Notion

| length4 = 0:36

| title5 = Still Feel

| length5 = 4:07

| title6 = Trust

| length6 = 4:17

| title7 = Arrow

| length7 = 3:42

| title8 = Pure Gold

| length8 = 3:34

| title9 = Ice Cold

| note9 = featuring Kimbra

| length9 = 2:57

| title10 = Rest

| note10 = featuring Samm Henshaw

| length10 = 3:29

| title11 = Breakfast

| length11 = 3:31

| title12 = Creature

| length12 = 5:35

| all_writing = Josh Taylor, Brett Kramer, and J Tyler Johnson (additional writers listed below)

| writer4 =

| writer5 = {{hlist|Emiko Bankson|James Krausse|Rachel Kramer}}

| writer6 = Faith Dunsterville

| writer9 = Austin Price

| writer10 = {{hlist|Bankson|Samm Henshaw}}

| extra_column = Producer(s)

| extra1 = Mike Crossey

| extra2 = Crossey

| extra3 = Crossey

| extra4 =

| extra5 = Eric Palmquist

| extra6 = Crossey

| extra7 = Mike Elizondo

| extra8 = Ariel Rechtshaid

| extra9 = Elizondo

| extra10 = Elizondo

| extra11 = {{hlist|Elizondo|Half Alive}}

| extra12 = Paul Meany

}}

{{col-begin}}

{{col-2}}

Technical

• Mike Crossey – producer {{small|(tracks 1, 2, 3, 6)}}
• Stephen Sesso – engineer {{small|(tracks 1, 2, 3, 6)}}
• Adam Hawkins – mixing engineer {{small|(tracks 1, 2, 3, 6, 7, 8, 9, 10, 11, 12)}}
• Chris Gehringer – mastering engineer {{small|(tracks 2, 7)}}
• Eric Palmquist – producer {{small|(track 5)}}, engineer {{small|(track 5)}}, programmer {{small|(track 5)}}
• Emiko Bankson – engineer {{small|(track 5)}}
• Mike Elizondo – producer {{small|(tracks 7, 9, 10, 11)}}, programmer {{small|(track 7, 9, 10)}}
• Alonzo Lazaro – assistant engineer {{small|(tracks 7, 9, 10)}}
• Henry Lunetta – editor {{small|(tracks 7, 9, 10)}}
• Brent Arrowood – engineer {{small|(tracks 7, 9, 10, 11, 12)}}
• Ariel Rechtshaid – producer {{small|(track 8)}}
• Jasmine Chen – assistant engineer {{small|(track 8)}}
• Matt DiMona – assistant engineer {{small|(track 8)}}
• John DeBold – engineer {{small|(track 8)}}
• Half Alive – producer {{small|(track 11)}}
• Paul Meany – producer {{small|(track 12)}}, programmer {{small|(track 12)}}
• Hugo Bastos AKA Lunático – cover artwork

{{col-2}}

Musicians

• Half Alive – horn {{small|(tracks 1, 6)}}
• Lemar Guillary – trombone {{small|(track 1)}}
• Mike Cottone – trumpet {{small|(track 1)}}, fluegelhorn {{small|(track 6)}}, horn {{small|(track 6)}}
• Taylor Covey – horn {{small|(track 5)}}
• Vinney Dawson – horn {{small|(track 5)}}
• Eric Palmquist – keyboards {{small|(track 5)}}
• Emiko Bankson – strings {{small|(tracks 5, 6, 10)}}, choir {{small|(track 11)}}
• Mike Elizondo – keyboards {{small|(tracks 7, 9, 10)}}, choir {{small|(track 11)}}
• Kimbra – vocals {{small|(track 9)}}
• J Tyler Johnson – strings {{small|(track 10)}}, choir {{small|(track 11)}}
• Samm Henshaw – vocals {{small|(track 10)}}
• Brett Kramer – choir {{small|(track 11)}}
• Josh Taylor – choir {{small|(track 11)}}
• Paul Meany – keyboards {{small|(track 12)}}

{{col-end}}

{{Reflist}}

{{Authority control}}

Category:2019 debut albums

Category:Albums produced by Mike Elizondo

Category:Albums produced by Ariel Rechtshaid

Category:Half Alive (band) albums

Category:Pop albums by American artists

Category:RCA Records albums