Nutri-Grain

{{Short description|Breakfast cereal brand}}

{{Refimprove|date=September 2012}}

{{Infobox brand

| name = Nutri Grain

| logo = Nutrigrain brand logo.png

| logo_size = 150

| image = Nutri-Grain Cherry Pomegranate Superfruit Fusion Bars Innards.jpg

| image_size = 200

| caption = Nutri-Grain cereal bar

| producttype = Breakfast cereal, cereal bar

| currentowner = Kellanova

| producedby =

| country = Australia

| introduced = {{start date and age|1976}}

| discontinued =

| related =

| markets =

| previousowners = Kellogg's (1976-2023)

| trademarkregistrations =

| ambassadors =

| tagline =

| website = {{url|https://www.kelloggs.com/en_US/brands/nutri-grain-consumer-brand.html|kelloggs.com/nutrigrain}}

| module =

| module1 =

| footnotes =

}}

Nutri-Grain is a brand of breakfast cereal and breakfast bar made by Kellanova since 1976. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks.

In the United States, Canada, the United Kingdom and Ireland, the Nutri-Grain name is used for soft breakfast bars.

History

File:Nutri-Grain (cropped).jpg

The breakfast cereal in its original "block and hole" shape was introduced in Australia in 1976, and later in 1981 consisting of flakes without added sugar.[http://www.mrbreakfast.com/cereal_detail.asp?id=723 Nutri-Grain Cereal] — Mr. Breakfast.com. Retrieved October 20, 2009. There were four varieties initially (rye, corn, barley, and wheat); later these were reduced to corn and wheat, and finally the corn line was completely discontinued. There are various Nutri-Grain Bars made from the breakfast cereal bonded together, available in the markets where the cereal is available. The bars became popular in the 1990s as an "on-the-go" food.

In 2013, Nutri-Grain breakfast drinks were added to the line of cereals for the Australian market.{{Citation needed|date=March 2023}}

UK and Ireland products

In the UK, Nutri-Grain bars are around one-third cereals (mainly wheat-flour) and around ten percent fruit. Breakfast bars are a similar product to the muesli bar or granola bar.

=Breakfast bars=

  • Apple
  • Strawberry
  • Blueberry

=Breakfast Bakes range (formerly Elevenses) =

  • Raisin
  • Ginger
  • Golden Oat
  • Chocolate Chip

=Breakfast biscuits=

  • Cereal & Milk
  • Oats & Honey
  • Fruit & Fibre

Canada products

=Cereal bars=

  • Strawberry
  • Raspberry
  • Mixed Berry
  • Blueberry
  • Apple Cinnamon

=Fruit crunch=

  • Apple Crisp
  • Strawberry Parfait

=Soft Bakes=

  • Mixed Berry
  • apple cinnamon
  • strawberry
  • Blueberry
  • strawberry and Greek yogurt
  • Raspberry
  • Chocolate Raspberry
  • Pumpkin Spice (limited time)

US products

=Breakfast bars=

  • Cherry
  • Raspberry
  • Chocolate Raspberry
  • Blackberry
  • Apple Cinnamon
  • Blueberry
  • Mixed Berry
  • Strawberry
  • Strawberry Yogurt
  • Cinnamon

Australian and New Zealand products

=Breakfast cereal=

  • Nutri-Grain Original
  • Nutri-Grain EDGE Oat Clusters

=Bars=

  • Nutri-Grain Original
  • Nutri-Grain EDGE

Health

Nutri-Grain received two stars out of five on the Australian Government's health star ratings.{{cite web|url=http://www.smh.com.au/business/retail/food-health-star-ratings-kelloggs-reveals-the-cereal-that-gets-15-stars-20150420-1mop9e.html|title=Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars|first=Esther|last=Han|newspaper=The Sydney Morning Herald|date=20 April 2015}}

References

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