Nutter Butter
{{Short description|American sandwich cookie brand}}
{{Infobox brand
| name = Nutter Butter
| logo = Nutterbutter brand logo.png
| image = Nutter Butter cookies.JPG
| caption = Nutter Butter biscuits
| producttype = Peanut butter biscuits
| currentowner = Mondelez International
| country = U.S.
| introduced = {{Start date and age|1969}}
| markets = United States and Canada
| previousowners = Nabisco
| website = {{URL|https://www.snackworks.com/brands/nutter-butter|snackworks.com/nutterbutter}}
}}
Nutter Butter is an American sandwich cookie brand, first introduced in 1969 and currently owned by Nabisco, which is a subsidiary of Mondelez International.{{cite web |last1=Kundu |first1=Rhik |title=Mondelez set to bring global offerings to India |url=https://www.livemint.com/Companies/C08aIpijzW1P3AUv7WnljN/Mondelez-set-to-bring-global-offerings-to-India.html |publisher=LiveMint |access-date=21 May 2019 |date=2 November 2018}}{{cite web |title=Oreos vs. Nutter Butters: The Showdown |url=http://www.carterbloodcare.org/oreos-vs-nutter-butters-the-showdown/ |publisher=Carter Blood Care |access-date=21 May 2019 |date=30 June 2016}} It is claimed to be the best-selling American peanut butter sandwich cookie, with around a billion estimated to be eaten every year.{{cite web |title=NUTTER BUTTER |url=https://www.foodservice-snacks-desserts.com/ProductsandBrands/OurBrands/NutterButter |publisher=Mondelez International Foodservice |access-date=21 May 2019}}{{cite book |last1=Stall |first1=Sam |last2=Harry |first2=Lou |last3=Spalding |first3=Julia |title=The Encyclopedia of Guilty Pleasures: 1001 Things You Hate to Love |year=2004 |publisher=Quirk Books |isbn=1931686548 |page=193 |url=https://books.google.com/books?id=LqaOE25UiMsC&pg=PA193}}
Brand history
Nutter Butter was launched in 1969. The distinctive design was thought to have been created by William A. Turnier but Nabisco maintains that there is "no way of knowing who came up with the actual visual concept".{{cite web |last1=Wallace |first1=Emily |title=The story of William A. Turnier, the man who designed the Oreo cookie |url=https://indyweek.com/food-and-drink/news/story-william-a.-turnier-man-designed-oreo-cookie/ |website=Indy Week |access-date=21 May 2019 |date=24 August 2011}}
= 2017 =
In December 2017, a Nutter Butter cereal line was launched by Post Consumer Brands.{{cite web |title=Nutter Butter® Cereal |url=https://www.postconsumerbrands.com/nutter-butter/ |archive-url=https://web.archive.org/web/20180828024737/https://www.postconsumerbrands.com/nutter-butter/ |url-status=dead |archive-date=August 28, 2018 |publisher=Post Consumer Brands |access-date=22 May 2019 }}{{cite web |title=Chips Ahoy! And Nutter Butter cookie cereals make their debut |url=https://www.foodbev.com/news/chips-ahoy-nutter-butter-cereals-make-debut-us/ |website=Foodbev Media |access-date=21 May 2019 |date=3 January 2018}} It debuted at Walmart with a box retailing at around $4.{{cite web |last1=Walansky |first1=Aly |title=Cookies for breakfast! Nutter Butter and Chips Ahoy cereals debut at Walmart |url=https://www.today.com/food/nutter-butter-chips-ahoy-cereals-debut-walmart-t120048 |website=Today |access-date=21 May 2019 |date=14 December 2017}}
= 2018 =
In October 2018, Krispy Kreme released Nutter Butter and Chips Ahoy! doughnuts which joined the pre-existing Oreo doughnuts.{{cite web |last1=Blum |first1=Sam |title=Krispy Kreme Is Unleashing New Nutter Butter and Chips Ahoy! Donuts |url=https://www.thrillist.com/news/nation/krispy-kreme-new-cookie-donuts |website=Thrillist |access-date=21 May 2019 |date=4 October 2018}} The next year, in January 2019, chocolate fudge-covered Nutter Butters were released alongside similarly covered Oreos.{{cite web |last1=Emery |first1=Lea Rose |title=Fudge Covered Nutter Butters Have Hit Shelves & They Look Truly Decadent |url=https://www.bustle.com/p/fudge-covered-nutter-butters-have-hit-shelves-they-look-truly-decadent-15894864 |website=Bustle |access-date=21 May 2019 |date=24 January 2019}}
= 2019 =
In May 2019, the CEO of Mondelez International, Dirk Van de Put announced in an interview with CNBC that the company was giving "serious consideration" to adding CBD to certain product lines such as Nutter Butter.{{cite web |last1=Williams |first1=Sean |title=3 Brand-Name Food and Beverage Companies That Want In on the Marijuana Craze |url=https://www.fool.com/investing/2019/05/18/3-brand-name-food-and-beverage-companies-that-want.aspx |website=The Motley Fool |access-date=21 May 2019 |date=18 May 2019}} He did however say that adding CBD to its family brands "may not be in the company's best interest".{{cite web |title=Half-baked? Oreo-maker Mondelez is considering adding CBD to its cookies and snacks |url=https://www.nbcnews.com/business/consumer/half-baked-oreo-maker-mondelez-considering-adding-cbd-its-cookies-n1001131 |publisher=NBC News |access-date=21 May 2019 |date=2 May 2019}}
In 2019, 7-Eleven started selling limited edition Nutter Butter lattes and doughnuts and A&W Restaurants launched Nutter Butter and Oreo flavored milkshakes and ice creams.{{cite web |author1=T. L. Stanley |title=Nutter Butter's Origin Remains a Mystery in Spite of Its Decades of Staying Power |url=https://www.adweek.com/brand-marketing/nutter-butters-origin-is-a-mystery/ |website=Adweek |access-date=12 July 2023 |date=5 November 2019}}{{cite web |author1=Elijah Scott |title=A&W Debuted 2 New Desserts Made With Both Oreo AND Nutter Butter |url=https://www.delish.com/food-news/a28589669/a-w-new-oreo-nutter-butter-milkshake/ |website=Delish |access-date=12 July 2023 |date=2 August 2019}} Among other products, Nutter Butter was noted as helping increase Mondelez's sales for the year, despite being one of the company's smaller brands.{{cite web |author1=Micah Maidenberg |date=30 July 2019 |title=Mondelez Raises Yearly Forecast as Cookies and Chocolate Help Results |url=https://www.wsj.com/articles/mondelez-raises-yearly-forecast-as-cookies-and-chocolate-help-results-11564517269 |website=The Wall Street Journal |access-date=20 August 2021}}
= 2021 =
In 2021, Nabisco announced it would launch a Nutter Butter version of the Oreo Cakesters in 2022.{{cite web |author1=Rafaela Sousa |title=Mondelēz to launch Nutter Butter Cakesters |url=https://www.foodbev.com/news/mondelez-to-launch-nutter-butter-cakesters/ |website=Foodbev Media |access-date=12 July 2023 |date=8 October 2021}}
= 2023 =
From 2023, Nutter Butter implemented a viral marketing strategy on social media, including TikTok, Instagram and X, which gained widespread attention online in September 2024.{{cite news |last1=Lamour |first1=Joseph |title=The Nutter Butter TikTok account is going viral for being absolutely unhinged |url=https://www.today.com/food/trends/nutter-butter-creepy-tiktok-account-rcna171563 |access-date=30 September 2024 |work=Today |publisher=NBC UNIVERSAL |date=20 September 2024}}{{cite web |author1=Gillian Follett |title=Inside Nutter Butter’s bizarre TikTok strategy—what brands can learn from the absurdist humor |url=https://adage.com/article/digital-marketing-ad-tech-news/nutter-butters-bizarre-tiktok-marketing-strategy/2583791 |website=AdAge |access-date=21 January 2025 |date=27 September 2024|url-access=subscription}} The strategy utilised nonsensical and absurdist humor and 'trippy' visuals, basing content around a range of mysterious characters;{{cite web |author1=James Hale |title=Enter the "Nutterverse," Nutter Butter’s trippy TikTok rebrand |url=https://www.tubefilter.com/2024/10/09/nutter-butter-tiktok-rebrand/ |website=Tubefilter |access-date=21 January 2025 |date=10 September 2024}} in an interview with The New York Times, one of the brand's content creators suggested that the strategy had been prompted by the idea of a Nutter Butter cookie having a fever dream. It resulted in large numbers of interactions with the company's content; the Nutter Butter account had over a million followers by October 2024 and the ten videos that it posted in September 2024 gained more than 87 million views.{{cite web |author1=Hank Sanders |title=A Haunted House, Psychedelic Cats and Shrimp: Inside Nutter Butter’s Fever Dream |url=https://www.nytimes.com/2024/10/07/style/nutter-butter-social-media.html |website=The New York Times |access-date=21 January 2025 |date=7 October 2024|url-access=subscription}}
In popular culture
On June 18, 2017, a squirrel mascot named Mr Nutterbutter was featured on Last Week Tonight with John Oliver.{{Cite AV media |url=https://www.youtube.com/watch?v=ZYjJ2-UsbSQ |title=S4 E16: Coal, Mr. Nutterbutter & AHCA: Last Week Tonight with John Oliver |date=2024-08-25 |last=LastWeekTonight |access-date=2024-12-03 |via=YouTube}} It is unclear if the character was named after the cookie.
References
{{Reflist}}
External links
{{Commons category}}
- {{Official website|https://www.snackworks.com/brands/nutter-butter/}}
- {{TikTok|id=officialnutterbutter}}
{{Mondelez}}
Category:Mondelez International brands
Category:Peanut butter confectionery