OBB Media

Founded in 2016 by Michael D. Ratner, son of Hank Ratner, former CEO of Madison Square Garden, OBB Media is the parent company to OBB Pictures, OBB Sound, OBB Branded and OBB Cares. The multimedia production company and studio specializes in TV, digital, film, podcasts, branded content and social good, and has amassed an audience of over 2 billion.{{cite web |title=OBB Pictures Announces Winner of Pilot Season Program (Exclusive) |url=https://www.hollywoodreporter.com/live-feed/obb-pictures-announces-winner-pilot-season-program-984087 |website=The Hollywood Reporter |date=March 7, 2017 |language=en}}

OBB Pictures is the film, television and digital content arm of the parent company OBB Media, with its most notable deal with the Walt Disney Company in multi-year, non-exclusive contract to create docu-series, documentaries, original and unscripted content.

In February 2018, OBB Pictures released Cold As Balls in conjunction with Laugh Out Loud Network. The series stars Kevin Hart as he interviews different athletes and celebrities while both interviewer and interviewee are sitting in cold tubs.{{Cite web|last=Pedersen|first=Erik|date=June 16, 2020|title=Kevin Hart's 'Cold As Balls: Cold Calls': Premiere Date & Trailer For Homebound Version Of Web Series|url=https://deadline.com/2020/06/kevin-hart-cold-as-balls-cold-calls-premiere-date-trailer-richard-sherman-1202959921/|access-date=2021-06-15|website=Deadline }} The series has garnered over 1.5 billion views across the platform.{{Cite web |title=The EST and Logan Paul to appear on new season of Kevin Hart's "Cold as Balls" |url=https://www.foxsports.com/articles/wwe/the-est-and-logan-paul-to-appear-on-new-season-of-kevin-harts-cold-as-balls |access-date=2023-11-01 |website=FOX Sports |language=en-US}} Season 10 of Cold as Balls kicked off in March 2024 and featured episodes that were taped for the first time in front of a live audience.{{Cite web |date=2024-03-26 |title=10th Season of 'Cold as Balls' Features Several Sports Stars, Live Audiences |url=https://www.si.com/nfl/2024/03/25/cold-as-balls-10th-season-preview |access-date=2024-06-08 |website=SI |language=en-US}}

In 2019, OBB produced Netflix's Historical Roasts,{{cite web |last1=Jarvey |first1=Natalie |title=OBB Pictures Expands Into Podcasting, Branded Content |url=https://www.hollywoodreporter.com/news/obb-pictures-expands-podcasting-branded-content-1249177 |website=The Hollywood Reporter |date=October 22, 2019 |language=en}} an American comedy television series based on the Los Angeles live comedy show of the same name. Netflix ordered six episodes of Historical Roasts, a half-hour comedy series from Comedy Central roast star Jeff Ross and OBB Pictures. OBB optioned the rights to the live show and then secured the deal with Netflix, which beat out multiple bidders.{{Cite web |last=Hipes |first=Patrick |date=2018-09-20 |title=Netflix Lands Jeff Ross-Starring ‘Historical Roasts’ From OBB Pictures As Original Series |url=https://deadline.com/2018/09/historical-roasts-series-jeff-ross-netflix-1202467608/ |access-date=2023-07-03 |website=Deadline }}

Also in 2019, OBB Pictures produced The Harder Way for ESPN+, with LeBron James and his SpringHill banner serving as executive producer.{{Cite web|title=Michael D. Ratner|url=https://council.rollingstone.com/profile/Michael-D-Ratner-Founder-CEO-OBB-Media/3d2043cf-a231-4cda-8441-3438f93dacb8|access-date=2021-06-15|website=Rolling Stone Culture Council }}{{Cite web |last=Ota |first=Kevin |date=2019-12-09 |title=Exclusive Premiere from UNINTERRUPTED and ESPN+: The Harder Way Featuring Penny Hardaway and Memphis Men’s Basketball |url=https://espnpressroom.com/us/press-releases/2019/12/exclusive-premiere-from-uninterrupted-and-espn-the-harder-way-featuring-penny-hardaway-and-memphis-mens-basketball/ |website=ESPN Press Room U.S. |access-date=2023-07-03 }}

In early 2020, OBB premiered a docu-series titled Justin Bieber: Seasons, which sold for more than $20M.{{cite web |last1=Halperin |first1=Shirley |title=Justin Bieber Docuseries Is a YouTube Record at $20 Million-Plus Deal |url=https://variety.com/2019/music/news/justin-bieber-youtube-documentary-series-deal-1203454484/ |website=Variety |language=en |date=December 31, 2019}} The docuseries’ first episode was the most-viewed premiere of all the platform’s original series to date.{{cite web |last1=Poddar |first1=Rashmi |title=Justin Bieber got YouTube record for his "seasons" |url=https://www.dailyhawker.com/entertainment/justin-bieber-got-youtube-record-for-his-seasons/ |website=Daily Hawker |date=April 2, 2020}}{{Cite web |last=Spangler |first=Todd |date=2020-02-05 |title=Justin Bieber’s ‘Seasons’ Docuseries Sets YouTube Originals Viewing Record |url=https://variety.com/2020/digital/news/justin-bieber-seasons-youtube-viewing-record-1203493727/ |access-date=2023-07-03 |website=Variety }} OBB produced the music video for Justin Bieber's "Intentions", featuring Quavo, which was directed by Michael D. Ratner.{{Cite magazine|title=Justin Bieber & Quavo Team up For Powerful Music Video 'Intentions': Watch|url=https://www.billboard.com/articles/columns/pop/8550388/justin-bieber-quavo-intentions|access-date=2021-11-12|magazine=Billboard|language=en}}{{Cite web|last=Moorwood|first=Victoria|date=February 10, 2020|title=Quavo and Justin Bieber reportedly drive up donations to homeless shelter|url=https://www.revolt.tv/news/2020/2/10/21131374/quavo-justin-bieber-intentions-homeless-shelter|access-date=2021-11-12|website=REVOLT|language=en}} In October 2020, OBB Pictures released Justin Bieber: Next Chapter, a documentary follow-up to the hit ten-episode docuseries, Justin Bieber: Seasons.{{Cite web|first1=Rania|last1=Aniftos|last2=Gardner|first2=Chris|date=October 24, 2020|title=Justin Bieber Sheds Light on 'Next Chapter' in YouTube Originals Documentary Event|url=https://www.hollywoodreporter.com/news/music-news/justin-bieber-sheds-light-on-next-chapter-in-upcoming-youtube-originals-documentary-event-4082215/|access-date=2021-11-12|website=The Hollywood Reporter }}{{Cite web |author=|date=October 30, 2020|title=The New Justin Bieber Documentary Series Is His Most Intimate Yet|url=https://www.vogue.com/article/justin-bieber-next-chapter-documentary-director-interview |website=Vogue|access-date=2021-11-12 }}

In June 2020, OBB announced it will spearhead a four-part documentary series on YouTube called Demi Lovato: Dancing with the Devil, following pop star Demi Lovato; the series was released on March 23, 2021.{{Cite web|last=D'Addario|first=Daniel|date=March 17, 2021|title='Demi Lovato: Dancing With the Devil' Review: The Pop Star Confesses in a Startlingly Powerful Documentary|url=https://variety.com/2021/tv/reviews/demi-lovato-dancing-with-the-devil-youtube-1234927571/|access-date=2021-11-12|website=Variety }} Earlier that year, it was announced that Demi Lovato: Dancing with the Devil was selected as the opening night headliner of SXSW and would have its world premiere at the film festival. The film explores every aspect that led to Lovato's nearly fatal overdose in 2018 and her awakenings in the aftermath.{{Cite web |date=January 14, 2021 |last=Galuppo |first=Mia |title=Demi Lovato Docuseries to Open SXSW |url=https://www.hollywoodreporter.com/tv/tv-news/demi-lovato-docuseries-to-open-sxsw-4116140/|access-date=2021-11-12|website=The Hollywood Reporter }}{{Cite web|title=Demi Lovato's Docuseries 'Dancing With the Devil' to Open 2021 SXSW Film Festival|date=January 14, 2021 |url=https://www.thewrap.com/demi-lovato-docuseries-dancing-with-the-devil-open-2021-sxsw/|access-date=2021-11-12 }}{{Cite web |title=Demi Lovato: Dancing With the Devil |website=Rotten Tomatoes |url=https://www.rottentomatoes.com/tv/demi_lovato_dancing_with_the_devil/s01 |access-date=2023-09-29 }}

In 2021, OBB Pictures partnered with Hailey Bieber to launch her YouTube Channel. Bieber and OBB will create a slate of short-form videos, including the hit series, Who's in my Bathroom?{{Cite web|last=Wagmeister|first=Elizabeth|date=March 12, 2021|title=Hailey Bieber Launches YouTube Channel: 'I Control What's Going Out There…That Feels Freeing' (EXCLUSIVE)|url=https://variety.com/2021/digital/news/hailey-bieber-youtube-channel-justin-bieber-1234928914/|access-date=2021-11-12|website=Variety }}{{Cite web|last=Del Rosario|first=Alexandra|date=March 12, 2021|title=Hailey Bieber Teams With OBB Pictures To Launch Official YouTube Channel|url=https://deadline.com/2021/03/haily-bieber-youtube-official-channel-obb-pictures-1234712946/|access-date=2021-11-12|website=Deadline }} The channel reached a million subscribers within the first six weeks of launch.{{Cite web|title=The Quick Success Of Hailey Bieber's YouTube Channel Is Both Validating And Invalidating To The Platform's Biome|url=https://www.buzzfeednews.com/article/tanyachen/hailey-biebers-youtube-and-arielle-charnas-baby-name|access-date=2021-11-12|website=BuzzFeed News|language=en}}

In late 2021, Cold as Balls with Kevin Hart dropped season five and garnered over ten million views. OBB Pictures released Inside the Lockdown Sessions with Elton John and Adele: The 30 Interview on Apple Music.{{Cite magazine|title=Elton John Shares 'Inside the Lockdown Sessions' Documentary With Miley Cyrus, Stevie Nicks & More|url=https://www.billboard.com/culture/tv-film/elton-john-inside-the-lockdown-sessions-documentary-1235004739|access-date=2021-11-12|magazine=Billboard|language=en}}

In 2022, OBB Pictures released The Game Plan with Shaquille O'Neal in February 2022. The TNT TV series showcases the NBA legend working with entrepreneurs to help identify new opportunities for their business.

In late 2022, OBB Pictures and HeartBeat Productions announced Storytown, a scripted, adult animated hip-hop comedy on HBO Max.{{Cite web |date=February 4, 2022 |title=Hip-Hop Adult Animated Comedy 'Storytown' In Works At HBO Max With Kevin Hart & Michael D. Ratner As EPs |url=https://deadline.com/2022/02/storytown-hip-hop-adult-animated-comedy-hbo-max-kevin-hart-michael-d-ratner-1234925557 |archive-url=https://web.archive.org/web/20220204164553/https://deadline.com/2022/02/storytown-hip-hop-adult-animated-comedy-hbo-max-kevin-hart-michael-d-ratner-1234925557/ |url-status=dead |archive-date=February 4, 2022 |access-date=2022-03-24 |website=Deadline |language=en}}

In 2022, OBB Media struck a deal with the Walt Disney Company. The multi-year, non-exclusive development deal focuses on creating documentaries, docu-series, original specials and unscripted formats that cater to Gen Z and millennial audiences across Disney platforms, working alongside Disney’s unscripted production unit, Walt Disney Television Alternative.{{Cite web |last=White |first=Peter |date=2022-07-14 |title=Walt Disney Television Alternative Inks Development Deal With Michael D. Ratner’s OBB Media |url=https://deadline.com/2022/07/walt-disney-television-alternative-development-obb-media-1235064057/ |access-date=2023-09-25 |website=Deadline }}

In 2023, Hailey Bieber and OBB Pictures launched What’s In My Kitchen?, the first spinoff series from the popular Who’s In My Bathroom? series.{{Cite web |date=2023-04-13 |title=Hailey Bieber Drops a New Episode of Her Cooking Show "What’s In My Kitchen?" |url=https://www.seventeen.com/life/food-recipes/a42253954/hailey-bieber-viral-recipe-youtube-series-whats-in-my-kitchen/ |access-date=2023-07-03 |website=Seventeen }}

Also in 2023, OBB partnered with Spotify to produce Billions Club: The Series – an extension of the Billions Club playlist which launched in 2020 and includes all of the songs on Spotify that have hit the major milestone. The series stars Ariana Grande, Bad Bunny, Billie Eilish, Post Malone, Lisa and more.{{Cite web |last=Denis |first=Kyle |date=2023-08-30 |title=Bad Bunny Celebrates 1 Billion Spotify Streams for ‘Tití Me Preguntó’: ‘Nothing I Say in That Song Is a Lie’ |url=https://www.billboard.com/music/latin/bad-bunny-billion-spotify-streams-titi-me-pregunto-billions-club-1235403722/ |access-date=2023-11-01 |website=Billboard |language=en-US}} At the 2024 Webby Awards, the series won for Best Social Video Series, and was the People's Voice Winner for Best Branded Video Series.

Later in 2023, OBB Pictures two holiday specials: A Very Demi Holiday with Demi Lovato for Roku and the 2023 iHeart Radio Jingle Ball Special for ABC and Hulu, the latter of which featured Olivia Rodrigo, SZA and more, and drew 9.5 million viewers for the two-hour program.{{Cite web |last=Grein |first=Paul |date=2023-09-29 |title=Olivia Rodrigo, SZA, Nicki Minaj & More to Perform on 2023 iHeartRadio Jingle Ball Tour |url=https://www.billboard.com/music/music-news/iheartradio-jingle-ball-tour-2023-lineup-olivia-rodrigo-full-details-1235428370/ |access-date=2023-11-01 |website=Billboard |language=en-US}}{{Cite web |last= |first= |date=2023-10-03 |title=Demi Lovato Sets Holiday Special At Roku |url=https://deadline.com/2023/10/demi-lovato-holiday-special-roku-1235561926/ |access-date=2024-06-08 |website=Deadline |language=en-US}}{{Cite web |title=iHEART'S JINGLE BALL SCORES BIG FOR ABC |url=https://hitsdailydouble.com/news&id=339040&title=iHEARTS-JINGLE-BALL-SCORES-BIG-FOR-ABC |access-date=2024-06-08 |website=HITS Daily Double |language=en}}

In May 2016, OBB Pictures produced Gonzo @ the Derby for ESPN's 30 for 30 series, which followed Hunter S. Thompson's trip to the Kentucky Derby and is directed by Michael D. Ratner and narrated by Sean Penn.{{Cite magazine |last=Epstein |first=Dan |date=May 11, 2016 |title=Remembering Hunter S. Thompson's Gonzo Kentucky Derby Epic |url=https://www.rollingstone.com/tv/tv-news/remembering-hunter-s-thompsons-fear-loathing-at-the-kentucky-derby-161098/ |magazine=Rolling Stone |access-date=2021-06-15}}{{Cite web |date=May 4, 2016 |title=30 For 30's Gonzo @ The Derby brings Hunter S. Thompson masterpiece to life |url=https://awfulannouncing.com/2016/30-for-30s-gonzo-the-derby-covers-hunter-s-thompson-masterpiece.html |access-date=2021-06-15 |website=Awful Announcing }}{{Cite web |title=Chat with Michael Ratner, Director of 'Gonzo @ the Derby' |url=https://www.americasbestracing.net/lifestyle/2016-chat-michael-ratner-director-gonzo-the-derby |access-date=2021-06-15 |website=www.americasbestracing.net |language=en}}

Also in 2016, OBB Pictures produced the Netflix film One In A Billion.{{Cite web |last=Spangler |first=Todd |date=2016-12-02 |title=Netflix Picks Up ‘One in a Billion’ Basketball Documentary About NBA’s First Player From India |url=https://variety.com/2016/digital/news/netflix-one-in-a-billion-nba-satnam-singh-bhamara-1201932484/ |access-date=2023-07-03 |website=Variety }}

In 2021, OBB Pictures released Justin Bieber: Our World on Amazon Prime Video, a documentary film centering on Canadian singer Justin Bieber as he prepares for his first full concert in three years, directed by Michael D. Ratner. It received a nomination for Best Music Film at the 65th Annual Grammy Awards.{{Cite web |title=2023 GRAMMY Nominations: See The Complete Winners & Nominees List |url=https://www.grammy.com/news/2023-grammy-nominations-complete-winners-nominees-list |access-date=2023-07-03 |website=www.grammy.com}}

In 2023, OBB Pictures announced production on Demi Lovato’s directorial debut Child Star, a feature documentary deconstructing the highs and lows of growing up in the spotlight through the lens of some of the world’s most famous former child stars, including Lovato. Child Star is set to stream exclusively on Hulu in 2024.{{Cite web |last=Galuppo |first=Mia |date=2023-03-16 |title=Demi Lovato to Direct Doc About Child Stardom for Hulu |url=https://www.hollywoodreporter.com/movies/movie-news/demi-lovato-to-direct-hulu-doc-1235354559/ |access-date=2023-07-03 |website=The Hollywood Reporter }}{{Cite web |date=2023-03-21 |title=What We Know About Demi Lovato's Upcoming Child Star Documentary |url=https://www.seventeen.com/celebrity/movies-tv/a43376722/demi-lovato-child-star-documentary/ |access-date=2023-07-03 |website=Seventeen }}

In 2023, OBB Pictures shared a work-in-progress screening of Mountain Queen: The Summits of Lhakpa Sherpa at the Toronto Film Festival, resulting in Netflix's acquisition of the documentary for a 2024 release. Directed by two-time Academy Award nominee Lucy Walker, the film tells the story of Lhakpa Sherpa, the most decorated female climber of Everest who trains while working at Whole Foods to support her family.{{Cite web |last= |first= |date=2023-09-12 |title=Netflix Lands Lucy Walker Doc ‘Mountain Queen: The Summits Of Lhakpa Sherpa’ – TIFF |url=https://deadline.com/2023/09/mountain-queen-the-summits-of-lhakpa-sherpa-netflix-tiff-documentary-1235543862/ |access-date=2024-06-08 |website=Deadline |language=en-US}}

In February 2024, the company released Kids Are Growing Up: A Story About A Kid Named LAROI on Prime Video, chronicling the young star's meteoric rise to fame.{{Cite web |last= |first= |date=2024-02-29 |title=The Kid Laroi's Grief, Fame, and Growing Pains Take Center Stage in New Documentary |url=https://www.rollingstone.com/music/music-news/kid-laroi-documentary-things-we-learned-1234976019/ |access-date=2024-06-08 |website=Rolling Stone |language=en-US}}

OBB Media announced the launch of OBB Studios in January 2023, spanning 15,000 square feet and located in Hollywood, CA. The facility consists of two filming stages and thirteen support rooms, including hair and makeup, wardrobe, two green rooms, conference space and open-space work areas. Additionally, the space offers post-production facilities, such as a mix room, coloring suite, offline editing space and a vocal booth for ADR, voice and live music recording.{{Cite web |last=Tangcay |first=Jazz |date=2023-01-13 |title=OBB Media Launches State-of-the-Art OBB Studios in Hollywood Featuring Two New Filming Stages (EXCLUSIVE) |url=https://variety.com/2023/artisans/news/obb-media-studios-hollywood-sound-stages-1235488700/ |access-date=2023-09-25 |website=Variety |language=en-US}}{{Cite web |title=Justin Bieber performs with The Kid LAROI at launch of entertainment company's studios {{!}} ABC Audio Digital Syndication |url=https://digital.abcaudio.com/news/justin-bieber-performs-kid-laroi-launch-entertainment-companys-studios |access-date=2023-09-25 |website=digital.abcaudio.com}}

OBB Studios debuted with a launch event, which included various activations and musical performances by The Kid Laroi and Justin Bieber.{{Cite web |date=2023-01-17 |title=Justin Bieber & The Kid LAROI Perform at the Launch of OBB Studios in Hollywood |url=https://laguestlist.com/justin-bieber-the-kid-laroi-perform-at-the-launch-of-obb-studios-in-hollywood/ |access-date=2023-09-25 |website=LA Guestlist }}

OBB Sound is the podcast division of OBB Media launched in 2019 as part of OBB Media’s expansion. The company develops and produces audio projects that span a variety of genres — from sports to music to talk and more — in scripted and unscripted formats.{{Cite web |last=Jarvey |first=Natalie |date=2019-10-22 |title=OBB Pictures Expands Into Podcasting, Branded Content |url=https://www.hollywoodreporter.com/business/digital/obb-pictures-expands-podcasting-branded-content-1249177/ |access-date=2023-11-01 |website=The Hollywood Reporter |language=en-US}}

In 2020, OBB Sound announced the launch of a health and wellness podcast series featuring Blake Griffin titled The Pursuit of Healthiness, which ran for multiple seasons on Audible and was Webby nominated, seasons 2 and 3 of Ashley Graham's Pretty Big Deal podcast. In October 2020, OBB Sound released Country Shine with Graham Bunn, a country music podcast with new episodes twice a week on Spotify. Billed as "the ultimate destination for fans of country music," the series is hosted by Bunn and co-hosted with sports reporter Camryn Irwin.{{Cite web |last=Spangler |first=Todd |date=October 21, 2020 |title=Spotify Inks Podcast First-Look Deal With Scooter Braun's Ithaca, Kicking Off With Graham Bunn Country Music Series |url=https://variety.com/2020/digital/news/spotify-scooter-braun-podcast-graham-bunn-country-music-1234811781/|access-date=2021-11-12|website=Variety }}

In January 2021, OBB Sound and Rolling Stone released a new original podcast Too Long; Didn't Watch, which is hosted by Rolling Stone chief TV critic Alan Sepinwall.{{Cite web|title=Jon Hamm, Kumail Nanjiani, Lena Dunham & More to Appear on New OBB Sound and Rolling Stone Podcast (Exclusive) {{!}} Entertainment Tonight|url=https://www.etonline.com/jon-hamm-kumail-nanjiani-lena-dunham-more-to-appear-on-new-obb-sound-and-rolling-stone-podcast|access-date=2021-11-12|website=www.etonline.com|language=en-US}}{{Cite magazine|last=Sepinwall|first=Alan|date=January 19, 2021|title='Too Long; Didn't Watch': Kumail Nanjiani Catches Up on 'Veronica Mars'|url=https://www.rollingstone.com/tv/tv-features/too-long-didnt-watch-podcast-episode-3-kumail-nanjiani-veronica-mars-1114443/|access-date=2021-11-12|magazine=Rolling Stone|language=en-US}} OBB Sound partnered with Audible to produce original audio series. Also announced was the forthcoming scripted ten-part possession horror series The Glowing, for Audible, which is entering production in 2021.{{Cite web|author=|title=OBB Sound Strikes Deal With Audible to Produce Original Programming|url=https://www.entrepreneur.com/article/364110|access-date=2021-11-12|website=Entrepreneur|language=en}}{{Cite web|last=White|first=Peter|date=January 26, 2021|title=Audible Strikes Multi-Project Podcast Deal With OBB Sound, Sets Scripted Horror Series 'The Glowing' From 'The Ranch' Writer Jason Zumwalt|url=https://deadline.com/2021/01/audible-first-look-podcast-deal-with-obb-sound-scripted-horror-podcast-the-glowing-1234680077/|access-date=2021-11-12|website=Deadline|language=en-US}} In March 2021, it was announced that OBB Sound would be partnering with Cadence 13 and Demi Lovato on a new podcast, 4D with Demi Lovato. The weekly podcast series features Lovato conversing with special guests about identity, creativity, activism, philanthropy and beyond.{{Cite web|last=Spangler|first=Todd|date=March 30, 2021|title=Entercom Changes Name to Audacy, Kills Off Radio.com Brand|url=https://variety.com/2021/digital/news/entercom-rebrands-audacy-1234939320/|access-date=2021-11-12|website=Variety|language=en-US}} The series earned a GLAAD Special Recognition Award in 2022.{{Cite web |last=Hipes |first=Patrick |date=2020-06-22 |title=Blake Griffin’s Audible Podcast ‘The Pursuit Of Healthiness’ Gets Premiere Date, Season 2 Pickup – Update |url=https://deadline.com/2020/06/blake-griffin-podcast-the-pursuit-of-healthiness-audible-obb-pictures-1202756900/ |access-date=2023-11-01 |website=Deadline |language=en-US}}

In 2021, OBB Sound signed an overall, non-exclusive multi-project deal with Audible.{{Cite web |title=OBB Sound and Audible Strike Multi-Project Original Production Deal {{!}} About Audible |url=https://www.audible.com/about/newsroom/obb-sound-and-audible-strike-multi-project-original-production-deal |access-date=2023-11-01 |website=www.audible.com |language=en-US}}

In late 2021, OBB Sound began producing IN GOOD FAITH, a podcast series hosted by Churchome founders Chelsea and Judah Smith.{{Cite web|last=Newswire|first=PR|date=October 25, 2020|title=Cadence13, OBB Sound, and SB Projects Partner with Chelsea and Judah Smith for "In Good Faith" Podcast|url=https://www.prnewswire.com/news-releases/cadence13-obb-sound-and-sb-projects-partner-with-chelsea-and-judah-smith-for-in-good-faith-podcast-301407943.html}}

In 2022, OBB Sound relaunched The Zach Sang Radio Show as an interview podcast, as well as an accompanying daily radio show released on Amazon’s Amp app.{{Cite web |last=Rosario |first=Alexandra Del |date=2022-03-08 |title=Zach Sang Teams With OBB Media To Relaunch Talk Show; Angus Cloud, 5 Seconds of Summer Among Upcoming Guests |url=https://deadline.com/2022/03/zach-sang-show-obb-media-relaunch-angus-cloud-jay-shetty-guests-1234973162/ |access-date=2023-11-01 |website=Deadline |language=en-US}}

In October 2022, OBB Sound and Lena Waithe’s Hillman Grad released the scripted audio sitcom Kym on Audible. The podcast is an original comedy series inspired by the life of actor-comedian Kym Whitley as she navigates single motherhood and Hollywood.{{Cite web |last=Spangler |first=Todd |date=October 21, 2021 |title=Lena Waithe Inks Multiproject Podcast Deal With Audible |url=https://variety.com/2021/digital/news/lena-waithe-audible-podcast-1235082472/}} Kym was named one of the top ten best new podcasts of the year by both Variety and Audible.{{Cite web |title=10 of the Best New Podcasts of 2022 |url=https://www.audible.com/blog/our-favorite-new-podcasts-of-2022 |access-date=2023-11-20 |website=Audible Blog |language=en}}{{Cite web |date=2022-12-15 |title=The Best New Podcasts of 2022 |url=https://variety.com/lists/best-new-podcasts-2022/ |access-date=2023-11-20 |website=Variety |language=en-US}}

In 2022, OBB Sound and Rolling Stone produced the podcast Musicians on Musicians, which brings together artists for conversations and asks: “what happens when the artist asks the questions?” Episodes have included RM and Pharrell, Finneas and Rick Rubin, Rina Sawayama and Shania Twain, and many more.{{Cite web |date=2022-11-15 |title=Syd and Kathleen Hanna on Why ‘Being Ourselves Is an Act of Rebellion’ |url=https://finance.yahoo.com/news/syd-kathleen-hanna-why-being-140000039.html |access-date=2023-11-20 |website=Yahoo Finance |language=en-US}}

In 2024, OBB Sound released How to Break Up By Text hosted by comedian Allison Goldberg.{{Cite web |last= |first= |date=2024-02-15 |title=Thank You, Next Text: New Podcast Finds Humor in Digital Dumping |url=https://lamag.com/arts-and-entertainment/breakup-by-text-new-podcast-humor-dumping |access-date=2024-06-08 |website=LAmag - Culture, Food, Fashion, News & Los Angeles |language=en}}

OBB Branded is the branded content and commercial production division of OBB Media.{{Cite web|title=WinView Games – Blake Vs. Todd|url=https://clios.com/sports/winner/branded-entertainment-content/winview-games/blake-vs-todd-56651|access-date=2021-11-12|website=Clios|language=en}} The group has created content for brands such as Apple Music, Rhode, Airbnb, Glenlivet, Lexus, LG, Michelin, Old Spice, Red Bull, Tinder, PointsBet Australia, GoPuff, Kylie Cosmetics and 818 Tequila.{{Cite web|last=Meyer|first=Anna|date=March 23, 2021|title=Demi Lovato Filmmaker's Advice for Content Marketers: Follow the Super Bowl Rule|url=https://www.inc.com/anna-meyer/demi-lovato-michael-ratner-content-marketing.html|access-date=2021-11-12|website=Inc.com|language=en}}{{Cite web|last=Jarvey|first=Natalie|date=October 22, 2019|title=OBB Pictures Expands Into Podcasting, Branded Content|url=https://www.hollywoodreporter.com/business/digital/obb-pictures-expands-podcasting-branded-content-1249177/|access-date=2021-11-12|website=The Hollywood Reporter|language=en-US}}{{Cite web |last=Jack |first=Fisher |date=2022-01-19 |title='The Game Plan with Shaquille O’Neal' Premieres Feb 17 at 7pm ET on TNT {{!}} WATCH |url=https://eurweb.com/2022/the-game-plan-with-shaquille-oneal-premieres-feb-17-at-7pm-et-on-tnt-watch/ |access-date=2023-11-20 |website=EURweb |language=en-US}}

OBB Branded created and produced the series Inside Kylie Cosmetics. The series is about Kylie Jenner and running her cosmetics brand, Kylie Cosmetics.{{Cite web|author=|date=July 15, 2021|title=Kylie Jenner Says Stormi Is Launching Her Own Brand|url=https://www.teenvogue.com/story/kylie-jenner-stormi-webster-inside-kylie-cosmetics-mini-doc|access-date=2021-11-12|website=Teen Vogue|language=en-US}}

OBB Cares is the social impact arm of parent company OBB Media dedicated to leveraging its resources to inspire sustainable social change.{{Cite web|title=OBB Cares Website|url=https://www.obbmedia.com/charities|access-date=2022-03-23|website=obbmedia.com|language=en}}

OBB Cares supports civic participation, producing content such as the 2022 voter education campaign with Levi’s launched on Vote Early Day, the 2020 “#VoteWithUS” campaign with Justin Bieber and Demi Lovato, and the 2022 “I am a voter." PSA campaign with Hailey Bieber that was distributed in AMC Theatres nationwide.{{Cite web |title=Justin Bieber, Demi Lovato and More to Support Vote with Us Virtual Rally to Encourage Early Voting |url=https://people.com/music/vote-with-us-virtual-rally-justin-bieber-demi-lovato-more/ |access-date=2023-11-20 |website=Peoplemag |language=en}}

OBB Cares works to amplify community-based nonprofit organizations, producing content such as the 2020 Intentions music video with Justin Bieber, SB Projects, and Universal Music which supported Alexandria House, a nonprofit that provides safe housing for women and children.{{Cite magazine|last1=Shaffer|first1=Claire|last2=Legaspi|first2=Althea|date=February 7, 2020|title=Justin Bieber, Quavo Give Back in Heartwarming New 'Intentions' Video|url=https://www.rollingstone.com/music/music-news/justin-bieber-quavo-intentions-music-video-949156/|access-date=2021-11-12 |magazine=Rolling Stone }}{{Cite web|date=February 7, 2020|title=How Justin Bieber's new song, 'Intentions,' helps women in L.A.|url=https://www.latimes.com/entertainment-arts/music/story/2020-02-07/justin-bieber-intentions-new-song-quavo-video|access-date=2021-11-12 |website=Los Angeles Times }}{{Cite web |last=Jaime |first=Natalya |date=2020-02-07 |title=Justin Bieber's New Music Video Celebrates L.A. Women Overcoming the Odds |url=https://lamag.com/music/justin-bieber-intentions |access-date=2023-11-20 |website=LAmag - Culture, Food, Fashion, News & Los Angeles |language=en}}

OBB Cares is also working towards reducing its environmental impact on productions with the help of the Green Spark Group, and promoting climate solutions in its storytelling, serving as community partners of the Good Energy Project. In partnership with Hailey Bieber and What’s In My Kitchen?, OBB Cares sourced ingredients from local food justice organization Community Services Unlimited and included food waste tips and resources in the show.{{Cite web |last=Aniftos |first=Rania |date=2023-04-13 |title=Hailey Bieber Launches Cooking Show |url=https://www.billboard.com/music/music-news/hailey-bieber-cooking-show-1235302129/ |access-date=2023-11-20 |website=Billboard |language=en-US}}

As a part of What’s In My Kitchen?, OBB Cares facilitated a donation from HexClad to Accion Opportunity Fund, allowing them to leverage $100,000 in microlending to support small businesses owned by women and people of color in the food and beverage industry.{{Cite web |last=Chan |first=J. Clara |date=2023-04-12 |title=Hailey Bieber Launches YouTube Cooking Show |url=https://www.hollywoodreporter.com/business/digital/hailey-bieber-youtube-cooking-show-1235371810/ |access-date=2023-11-20 |website=The Hollywood Reporter |language=en-US}}

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