Ooma
{{Short description|American publicly traded telecommunications company}}
{{About||the city|Ōma|the airport|RAFO Masirah}}
{{Advert|date=May 2022}}
{{Use American English|date=January 2017}}
{{Use mdy dates|date=January 2017}}
{{Infobox company
| name = Ooma, Inc.
| logo = File:Ooma-logo.svg
| logo_size = 220px
| type = Public
| traded_as = {{NYSE|OOMA}}
Russell 2000 Component
| foundation = Palo Alto, California, U.S. in {{Start date|2004}}
| founder = Andrew Frame and Michael Cerda
| location_city = Sunnyvale
| location_country = California
| location = 525 Almanor Avenue, Suite 200
| key_people = {{nowrap|Eric B. Stang}}
{{nowrap|(President, Chairman, & CEO)}}
{{nowrap|Shig Hamamatsu (CFO)}}
| industry = Telecommunication services
| products = Voice over IP, Talkatone
| services =
| homepage = {{url|https://www.ooma.com/}}
| revenue = {{nowrap|{{increase}} US$ 256.9 million}}
{{nowrap|(FY JAN 31 2025){{cite web |url=https://www.sec.gov/Archives/edgar/data/1327688/000095017025032050/ooma-ex99_1.htm |title=US SEC: Fiscal Year 2025 Financial Results Ooma, Inc. |date=January 31, 2025 |publisher=U.S. Securities and Exchange Commission |access-date=2025-03-04}}}}
| operating_income = {{nowrap|{{decrease}} US$ N/A}}
{{nowrap|(FY JAN 31 2025){{cite web |url=https://www.sec.gov/Archives/edgar/data/1327688/000095017025032050/ooma-ex99_1.htm|title=US SEC: Form 10-K Ooma, Inc. |date=January 31, 2025 |publisher=U.S. Securities and Exchange Commission |access-date=2021-01-09}}}}
| net_income = {{nowrap|{{decrease}} US$ -6.9 million}}
{{nowrap|(FY JAN 31 2025)}}
| assets = {{nowrap|{{increase}} US$ 149.2 million}}
{{nowrap|(FY JAN 31 2025)}}
| equity = {{nowrap|{{decrease}} US$ 85.3 million}}
{{nowrap|(FY JAN 31 2025)}}
| num_employees = {{nowrap|510 (FY JAN 31 2025)}}
}}
Ooma, Inc. is an American publicly traded telecommunications company based in the Silicon Valley, California area. Ooma offers communications services including Voice over IP (VoIP) calling for business, home and mobile users.{{cite web| url=http://www.streetinsider.com/IPOs/Ooma+(OOMA)+Sees+IPO+Price+of+$16+-+$18Share/10703888.html| title=Ooma Sees IPO Price of $16-$18/Share| date=July 6, 2015| publisher=Street Insider| access-date=October 20, 2016}}
History
Ooma was founded by Andrew Frame, who previously worked for Cisco Systems, and Michael Cerda.{{Cite web| url=http://sfist.com/2007/08/16/3_questions_for_9.php| title=3 Questions For ooma's Andrew Frame| date=August 16, 2007| publisher=SFist| access-date=October 22, 2016| url-status=dead| archive-url=https://web.archive.org/web/20160516222200/http://sfist.com/2007/08/16/3_questions_for_9.php| archive-date=May 16, 2016| df=mdy-all}} Ooma's initial product was a "VoIP in a box" device that had the capability to use peer-to-peer VoIP technology to let users make phone calls over other Ooma users' landline services.{{cite web| url=https://venturebeat.com/2007/07/18/ooma-hopes-to-make-a-boom-with-free-land-line-calling-service/| title=Ooma's free land-line calling service| author=Eric Eldon| date=July 18, 2007| publisher=Venture Beat| access-date=October 22, 2016}}{{cite web| url=http://www.technewsworld.com/story/58402.html| title=Net Phone Offers Free Calls for Life| author=Fred J. Aun| date=July 19, 2007| publisher=Tech News World| access-date=October 22, 2016}} The system worked through a "hub" connected to the main phone line and "scouts" connected to other phones.{{cite web| url=http://connectedsocialmedia.com/1495/inside-oomas-new-phone-service-with-ceo-andrew-frame/| title=Inside ooma's new phone service with CEO Andrew Frame| date=July 30, 2007| publisher=Connected Social Media| access-date=October 22, 2016}} Due to the potential for privacy issues, Ooma never terminated any calls using the peer-to-peer technology. In January 2008, Ooma officially terminated the option of enabling its peer-to-peer technology.{{cite web|url=http://www.thevoiphub.com/otherproviders/ooma/home/#Overview|title=Ooma Home Review - Free VoIP Service For Life|website=TheVoIPHub|access-date=September 8, 2016|archive-url=https://web.archive.org/web/20160917005056/http://www.thevoiphub.com/otherproviders/ooma/home/#Overview|archive-date=September 17, 2016|url-status=dead}}
PC Magazine awarded Ooma the DigitalLife Best of Show award in the hardware innovator category for the Ooma Hub in 2007.{{Cite web| url=https://www.pcmag.com/article2/0,2817,2190248,00.asp| title=DigitalLife 2007: Best of Show| date=September 28, 2007| author=Erik Rhey| publisher=PC Magazine| access-date=October 22, 2016}} Frame stepped down from his role as CEO in 2009 and was replaced by Eric Stang. That same year, Ooma released its Telo system, which consisted of a base system to access unlimited calling and caller ID.{{cite web| url=https://techcrunch.com/2009/10/01/ooma-telo-is-here-let-the-free-calls-begin/| title=Ooma Telo is here, let the free* calls begin| date=October 1, 2009| author=Matt Burns| publisher=Tech Crunch| access-date=October 22, 2016}} In 2009, Ooma was awarded an Internet Telephony product of the year award for developing the Ooma Telo and the Ooma Telo handset.{{cite web| url=http://www.tmcnet.com/voip/0210/2009-internet-telephony-product-of-the-year-awards.htm| title=2009 Internet Telephony Product of the Year Awards| author=Erik Linask| publisher=TMC Net| access-date=October 22, 2016}} That same year, Ooma was given the TMC Labs Innovation Award for the Ooma Hub and Ooma Scout.{{cite web| url=http://news.tmcnet.com/news/2009/05/21/4191731.htm| title=2009 Unified Communications TMC Labs Innovation Award Winners Announced| date=May 21, 2009| publisher=TMC Net| access-date=October 22, 2016}} Ooma received the gold consumer product of the year award as part of the Best in Biz Awards in 2011.{{cite web| url=http://www.bestinbizawards.com/2011-winners-product/| title=2011 winners: Product categories| publisher=Best in Biz Awards| access-date=October 22, 2016}}
In 2011, it was announced that Ooma's VoIP-In-A-Box was expanding to Canada.{{cite web| url=http://www.mobilemag.com/2011/11/02/ooma-voip-in-a-box-service-coming-to-canada-eh/| title=Ooma VoIP-In-A-Box Service Coning to Canada, Eh!| date=November 2, 2011| author=Michael Kwan| publisher=Mobile Mag| access-date=October 22, 2016}}{{cite web| url=https://techcrunch.com/2011/11/02/ooma-invades-canada-us-prime-subscribers-can-now-talk-to-their-northern-cousins-for-free/| title=Ooma Invades Canada, US Premier Subscribers Can Now Talk To Their Northern Cousins For Free| author=Matt Burns| date=November 2, 2011| publisher=Tech Crunch| access-date=October 22, 2016}}
Ooma unveiled its HD2 handset in November 2012. The handset includes one-touch voicemail, an intercom, and baby monitoring features. Ooma also launched Ooma Linx in 2012, which used an AC outlet to connect any phone or fax machine to the Telo base station.{{Cite web| url=https://www.courant.com/2012/11/12/ooma-the-best-internet-phone-system-gets-better/| title=Ooma, the best Internet phone system, gets better| date=November 12, 2012| publisher=Hartford Courant| access-date=October 22, 2016}} In December 2012, Ooma received the Internet Telephony Product of the Year award for developing the Telo, HD2 handset, and Linx.{{cite web| url=http://news.tmcnet.com/news/2012/12/10/6783271.htm| title=Announcing the 2012 Internet Telephony Product of the Year Award Winners| date=December 7, 2012| publisher=TMC News| access-date=October 22, 2016}} Ooma launched the HD3 handset in December 2017{{Cite web|author=Ooma Inc|date=2017-12-13|title=Ooma Launches New Products for Its Award-Winning Smart Home Phone Service|url=http://www.globenewswire.com/news-release/2017/12/13/1261218/0/en/Ooma-Launches-New-Products-for-Its-Award-Winning-Smart-Home-Phone-Service.html|access-date=2020-12-30|website=GlobeNewswire News Room}} and the Ooma Telo 4G system with wireless internet connectivity in January 2019.{{Cite web|title=Ooma Introduces Advanced Wireless Home Phone Using Sprint Nationwide 4G Network|url=https://investors.ooma.com/investors/press-releases/press-release-details/2019/Ooma-Introduces-Advanced-Wireless-Home-Phone-Using-Sprint-Nationwide-4G-Network/default.aspx|access-date=2020-12-30|website=investors.ooma.com|language=en-CA}}
Ooma worked with West Valley City, Utah, in June 2014 to offer free telephone service to households through a fiber network.{{Cite web|url=http://www.deseretnews.com/article/865604977/West-Valley-City-teams-up-with-Ooma-to-save-residents-money-on-phone-and-Internet.html?pg=all|archive-url=https://web.archive.org/web/20161022161104/http://www.deseretnews.com/article/865604977/West-Valley-City-teams-up-with-Ooma-to-save-residents-money-on-phone-and-Internet.html?pg=all|url-status=dead|archive-date=October 22, 2016|title=West Valley City teams up with Ooma to save residents money on phone and Internet|date=June 11, 2014|website=Deseret News|author=Viviane Vo-Duc}} In 2015, Ooma was named one of the fastest-growing private companies by the San Francisco Business Times and Silicon Valley Business Journal.{{cite web| url=http://www.advfn.com/news_Ooma-Earns-Distinction-as-One-of-the-Fastest-Growi_68619429.html| title=Ooma Earns Distinction as One of the Fastest Growing Companies From Silicon Valley Bus. Journal & San Francisco Bus. Times| publisher=ADVFN| access-date=October 22, 2016}} That same year, it was a gold winner of the Best of Biz Awards.{{cite web| url=http://www.bestinbizawards.com/2015-winners-news/| title=2015 winners news| publisher=Best in Biz Awards| access-date=October 22, 2016}}
Ooma acquired security camera startup Butterfleye in December 2017,{{Cite news|url=https://techcrunch.com/2017/12/20/ooma-acquires-ai-powered-video-camera-platform-butterfleye-for-its-home-security-service/|title=Ooma acquires AI-powered video camera platform Butterfleye for its home security service|last=Lardinois|first=Frederic|date=20 December 2017|work=TechCrunch|access-date=20 November 2017|publisher=Oath Inc.}} custom business communications provider Voxter in March 2018,{{Cite web|title=Ooma Agrees to Acquire Voxter, Provider of Advanced UCaaS Solutions for Businesses|url=https://investors.ooma.com/investors/press-releases/press-release-details/2018/Ooma-Agrees-to-Acquire-Voxter-Provider-of-Advanced-UCaaS-Solutions-for-Businesses/default.aspx|access-date=2020-12-30|website=investors.ooma.com|language=en-CA}} business communications provider Broadsmart in May 2019 and business communications provider OnSIP in July 2022.{{Cite web|author=Ooma Inc|date=2019-05-21|title=Ooma Agrees to Acquire Broadsmart, Increasing the Scale of Ooma's Business Communications and UCaaS Platforms|url=http://www.globenewswire.com/news-release/2019/05/21/1833351/0/en/Ooma-Agrees-to-Acquire-Broadsmart-Increasing-the-Scale-of-Ooma-s-Business-Communications-and-UCaaS-Platforms.html|access-date=2020-12-30|website=GlobeNewswire News Room}} On September 22, 2021, Ooma announced in an email message to its camera users that "We're sorry to inform you that the operation, maintenance and support of Ooma Butterfleye and Smart Cam security cameras will be ending. As such, the last day of operation of your camera(s) will be October 22, 2021. After this day, your camera(s) will stop working and will no longer record videos. Any videos you currently access through the Smart Cam App will become unavailable."
Ooma acquired telecommunications platform provider 2600Hz (https://www.2600hz.com/) in October 2023.
Funding
The company's initial funding round raised $7.8 million in 2005. In 2006, Sean Parker invested in the company. Ooma held a Series B funding round in 2007, which raised $12 million. Investors included Worldview Technology Partners and Draper Fisher Jurvetson.{{cite web| url=https://venturebeat.com/2007/03/01/ooma-home-communications-co-raises-12m-2/| title=Ooma, home communications co., raises $12M| date=March 1, 2007| publisher=Venture Beat| access-date=October 18, 2016}} In September 2008, Ooma raised $16 million in its Series C funding round.{{cite news|url=http://washington.bizjournals.com/washington/othercities/sanjose/stories/2008/09/22/daily25.html |title=Ooma gets $16M in 3rd round |date=September 23, 2008 |publisher=Silicon Valley / San Jose Business Journal |access-date=May 15, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090619131948/http://washington.bizjournals.com/washington/othercities/sanjose/stories/2008/09/22/daily25.html |archive-date=June 19, 2009 }}
Ooma raised a $18.3 million Series D funding round in June 2009. Worldview Technology Partners led the round.{{cite web| url=https://gigaom.com/2009/06/23/ooma-raises-18-3-million-resets-valuation/| title=Ooma Raises $18.3 Million, Resets Valuation| author=Om Malik| date=June 23, 2009| publisher=GigaOm| access-date=October 18, 2016}}{{cite news|url= http://www.bizjournals.com/sanfrancisco/stories/2009/06/22/daily20.html |title= Ooma Gets $18.3M in New Funding |date=June 23, 2009 |publisher= San Francisco Business Times |access-date=July 7, 2009}}
In January 2012, Ooma raised a funding round of $17.3 million from investors, including Draper Fisher Jurvetson and Founder's Fund. The company had raised a total of $83.3 million at that time.{{cite web| url=https://techcrunch.com/2012/01/09/ooma-raises-17-3-million-for-its-free-home-calling-service/| title=Ooma Raises $17.3 Million For Its "Free" Home Calling Service| date=January 9, 2012| author=Alexia Tsotsis| publisher=Tech Crunch| access-date=October 18, 2016}}
Ooma held its IPO in July 2015. The company went public at $13 per share.{{cite web| url=http://www.foxbusiness.com/features/2015/12/02/why-ooma-should-be-dialing-up-small-business-owners.html| title=Why Ooma Should Be Dialing Up Small Business Owners| author=Gene Marks| date=December 2, 2015| publisher=Fox Business| access-date=October 18, 2016}}{{cite web| url=https://www.wsj.com/articles/internet-telephony-firm-ooma-sags-in-trading-debut-1437163266| title=Internet Telephony Firm Ooma Flops in Trading Debut| author=Deborah Gage| date=July 17, 2015| publisher=The Wall Street Journal| access-date=October 18, 2016}} Ooma raised $85 million from the 5 million shares offered.
Operations
Ooma's service offerings are broken down into two business models: Ooma Telo for personal or home use and business services including Ooma Office, Ooma Office Pro, and Ooma Enterprise.
=Ooma Telo=
Ooma Telo was released on October 1, 2009. Telo is designed to provide unlimited, free VoIP calls within the United States. It features Bluetooth integration, HD voice, and a cordless DECT 6.0 handset.{{cite web |url=https://www.engadget.com/2009/01/07/oomas-telo-steps-up-to-dect-6-0-still-free-calls-in-the-us/|title=Ooma's Telo steps up to DECT 6.0 for free calls across the US|publisher=Engadget|access-date=2009-08-10}} Existing landline, VoIP, or mobile numbers can be ported to Ooma.{{cite web| url=https://www.usatoday.com/story/tech/columnist/2015/05/31/home-phone-number-web/28256707/| title=Want to move your home number? Take it to the web| author=Rob Pegoraro| date=May 31, 2015| publisher=USA Today| access-date=October 20, 2016}}
A Premier package adds Multi-Ring, Do Not Disturb, enhanced voicemail service, and Caller ID with Name.
=Ooma Office=
Launched in 2013, Ooma Office consists of a cloud-based phone system including business applications such as conferencing, virtual fax extensions, and extension dialing.{{cite web| url=http://www.crn.com/news/networking/300081705/crn-exclusive-voip-provider-ooma-calls-on-the-channel-with-brand-new-partner-program.htm| title=CRN Exclusive: VoIP Provider Ooma Calls On The Channel With Brand-New Partner Program| author=Gina Narcisi| date=August 15, 2016| publisher=CRN| access-date=October 20, 2016}} In August 2016, the mobile version of Ooma Office was released. The mobile version does not require the base station unit Ooma Office operates through. Features available through the mobile software include a virtual receptionist, call transferring, local and toll-free numbers, conference bridges, and extension dialing.{{cite web| url=https://www.zdnet.com/article/ooma-office-for-mobile-lets-smbs-operate-from-smartphones/| title=Ooma Office for Mobile lets SMBs operate from smartphones| author=Stephanie Condon| date=August 3, 2016| publisher=ZD Net| access-date=October 20, 2016}}{{cite web| url=http://smallbiztrends.com/2016/08/ooma-mobile.html| title=Meet Ooma for Office Mobile: Now You Really Can Run Your Business from Your Phone| date=August 10, 2016| author=Michael Guta| publisher=Small Biz Trends| access-date=October 20, 2016}}
In 2020, Ooma introduced Ooma Connect, a base station and adapter that provides a wireless internet connection.{{Cite web|title=Business Phone and Internet Service Bundles {{!}} Ooma Connect|url=https://www.ooma.com/business-internet/|access-date=2020-12-30|website=Ooma.com - Smart solutions for home and business.|language=en-US}}
= Ooma Office Pro =
Launched in 2020, Ooma Office Pro provides all the features of Ooma Office in addition to advanced features including video meetings, call recording, a desktop app (also known as a softphone), robocall blocking, and voicemail transcription.{{Cite web|title=Ooma Office Pro - The Smart Solution For Business {{!}} Ooma|url=https://www.ooma.com/office/pro/|access-date=2020-12-30|website=Ooma.com - Smart solutions for home and business.|language=en-US}}
= Ooma Office Pro Plus =
Launched in 2022, Ooma Office Pro Plus provides additional features to the Pro tier including: Call Queuing, Hot Desking, Salesforce and Dynamics CRM integrations, Ooma Meetings Recordings, Shared Voicemail Boxes, Expanded Schedules, Call Screening, Digital Call Deflection, and automated texting.
= Ooma Enterprise =
Launched in 2018, Ooma Enterprise provides a full, customizable unified communications as a service (UCaaS) solution.
= Ooma AirDial =
Ooma introduced Ooma AirDial in November 2021 to provide replacement for traditional analog copper-wire phone lines, also known as Plain Old Telephone Service of POTS, for devices that require a highly reliable connection, such as fire alarm panels, elevator emergency phones, burglar alarms, building entry system and blue-light campus safety phone.